HubSpot Marketing Hub Reviews & Product Details

What I appreciate most about HubSpot Marketing Hub is the seamless integration of its features including email, social, ads, automation, and reporting are all conveniently located in one platform. This setup saves me a significant amount of time. The automation tools are both robust and user-friendly, and the analytics provide clear insights into what is truly driving results. Review collected by and hosted on G2.com.

The biggest drawback is the cost, which can add up quickly, particularly if you require additional contacts or user seats. In addition, some of the more advanced features can seem a little complicated initially, so there is definitely a learning curve. Review collected by and hosted on G2.com.

What I like maximum approximately HubSpot Marketing Hub is how properly the whole thing is prepared for every day advertising responsibilities. The format is clean and easy to navigate, and gadget for electronic mail marketing and advertising and marketing, landing pages, office work, blogs, and automation are smooth to apply even in case you don’t have a sturdy technical historical past. Getting started out didn’t take plenty time, and the onboarding assets made it clean for our organization to apprehend the center capabilities. I use the platform regularly to manipulate campaigns and content material cloth updates, and the automation gear help lessen manual effort. Support has also been dependable each time we wished assist. The integration with Google Workspace is every other plus, as it maintains emails, calendars, and files linked with out extra attempt. Review collected by and hosted on G2.com.

The reporting and analytics phase can every so often appear a touch overwhelming, in particular when looking to create specific or custom designed reviews. Some metrics require more steps to discover, and some filters feel restricted. That said, after you spend sufficient time at the platform, maximum of the functions work easily and come to be clean to manipulate. Review collected by and hosted on G2.com.

I like that HubSpot Marketing is very easy to use, straightforward to integrate, and quick to implement. Even if you’ve never used it before, the intuitive interface means there isn’t a steep learning curve, and most team members can pick it up quickly without a lot of training. Review collected by and hosted on G2.com.

What I dislike is that even though you can change templates and upload graphics, it can still be challenging to make emails look clean and polished. The design tools feel limited, and the final product often does not look as professional as expected. This seems to be a common issue for many users, so it does not appear to be user error on my part. Review collected by and hosted on G2.com.

One new thing I really like about HubSpot Marketing Hub is the AI-powered content and campaign recommendations. It actually analyzes audience behaviour and suggests the best content, subject lines and sending time for each campaign. This makes it much easier to optimise performance without guessing.

Another feature I appreciate is the improved multi-touch attribution reporting. It clearly shows which channels, ads and touchpoints contributed the most in converting a lead, which helps us make smarter budget decisions.

Along with that, the WhatsApp integration for automated workflows is also very useful. We can now nurture and respond to leads instantly through WhatsApp without switching platforms.

Overall, HubSpot Marketing Hub keeps improving automation and insights, which is really helping in my current marketing project — especially in reducing manual effort and increasing conversions. Review collected by and hosted on G2.com.

One thing HubSpot Marketing Hub can definitely improve is the live chat and customer support experience. When we face technical or workflow issues, getting timely support becomes challenging. Response time is often slow, and sometimes we don’t get clear guidance to resolve the issue.

Since support plays a huge role when working on fast-paced marketing projects and campaigns, improving real-time support, live chat responsiveness, and availability of expert help would make the overall user experience much better. Review collected by and hosted on G2.com.

HubSpot just introduced the New Lead Scoring model from the Old Property-based Scoring to a new Scoring Model. Where you can customize the Lead Scoring as you like. As Lead Scoring and Lead Qualification are more crucial for Marketing, this Update just lets us experiment and structure our Lead Scoring in a more advanced way. And the next best part is HubSpot AI adaptation, now that we have AI built in within the tool, which saves a lot of our time. AI in Workflows to Clean Up, text-to-report building AI, and the intelligence tab in the Contact Overview page all save a lot of our time, with a clean User Interface, enabling us to do Smart Marketing. Review collected by and hosted on G2.com.

HubSpot now has AI Capabilities in Analytics, Data Cleansing, and Optimization. I would like to see more advanced AI features like Suggesting Next Best Action to take for a High Potential lead, Send-time optimization based on the Contacts' Historic Engagements. For these kinds of advanced features, we will have to rely on 3rd party tools. If all these are built within HubSpot, it eventually will, then it will be an absolute Game Changer. Review collected by and hosted on G2.com.

I love using HubSpot Marketing Hub for its simplicity and efficiency, which streamlines my day-to-day tasks at Fullstack Academy. It's incredibly easy to manage, without any complicated systems hindering my workflow. The active notification system is particularly impressive, as it instantly alerts me whenever a customer interacts with my emails or opens a link. This feature is invaluable for keeping me informed in real-time about customer engagement. Additionally, I truly appreciate the platform's status statistics and the ease of accessible filters, which allow me to efficiently monitor deal flow, measure closed deals, track total lead inflow, and assess the open deal amount yet to be closed. Furthermore, the initial learning curve was quickly overcome, making the rest of the process seamless and uncomplicated. Finally, based on my positive experiences, I would rate my likelihood of recommending HubSpot Marketing Hub to colleagues or friends as 9.5 out of 10. Review collected by and hosted on G2.com.

I am sometimes frustrated by the automation platform in HubSpot Marketing Hub, as it can delay the sending of important documents like student enrollment agreements to my customers' emails. This delay can disrupt the timely onboarding process for students. Review collected by and hosted on G2.com.

I find HubSpot Marketing Hub incredibly useful, particularly for social media scheduling, analysis, and email marketing. The integration of automation tools is a standout feature for me; it significantly enhances my productivity by taking over time-consuming manual tasks and allowing me to focus on strategizing and more critical activities. The ability to coordinate everything from one platform also simplifies team collaboration and reporting processes. Setting up automation workflows, although initially time-intensive, streamlines operations considerably once established. I also appreciated that the initial setup was easy to navigate, especially since I had some prior experience with the tool. Review collected by and hosted on G2.com.

There's a bit of a learning curve in getting used to HubSpot Marketing Hub. Additionally, the cost is starting to increase, which could become a concern. Review collected by and hosted on G2.com.

Setting up campaigns is made simple by the platform's user-friendly email marketing and automation procedures. Highly customized marketing initiatives are made possible by its robust interaction with CRM data. Additionally, I value the extensive analytics and reporting dashboards that offer insightful information on campaign performance. Because of the system's user-friendly interface, navigating and using it efficiently doesn't require sophisticated technical knowledge. The comprehensive documentation is also quite beneficial, and the customer service is prompt. Review collected by and hosted on G2.com.

Again I repeat, that I don't dislike anything but would suggest speed optimization in loading user data even in slow data network such as any user can quickly see their respective data and update in case of any meeting occuring (just a suggestion) Review collected by and hosted on G2.com.

Over the last couple of years, HubSpot has integrated a lot of AI features like Breeze Copilot, Breeze Agent and Breeze Intelligence. Breeze Agent is specifically valuable for Marketers by helping them create content for blogs, case studies, etc. Review collected by and hosted on G2.com.

Things I previously mentioned as improvement points have actually been addressed by HubSpot over the years. Like the follow-up email feature has now been integrated under forms, it still runs as a workflow but the user experience is much better in connecting the email templates with the forms. Review collected by and hosted on G2.com.

I like the convenience of HubSpot Marketing Hub, as it allows me to manage all my marketing efforts seamlessly within a single platform. The tools, resources, and articles available are invaluable for optimizing my experience, providing insights and assistance tailored to my specific marketing needs, such as optimizing email performance and enhancing my overall marketing strategy. I especially find the webinars beneficial for learning how to make better use of HubSpot and understanding new features. The built-in workflows, landing pages, and blog capabilities, along with the integration of my website into the platform, allow me to effectively manage all aspects of marketing in one place. Additionally, the significant advancements in HubSpot Marketing Hub over the years have continually improved its usability and functionality. The ease of initial setup, facilitated by our internal team and support from HubSpot representatives, made transitioning to this platform smooth and trouble-free, enhancing our overall experience. Review collected by and hosted on G2.com.

I dislike that when scheduling social posts in HubSpot Marketing Hub, accounts often 'expire' and need to be reconnected, which is quite a hassle. Additionally, tagging people and pages in LinkedIn posts and setting up collaboration posts on Instagram requires going through the native platforms, which diminishes the efficiency of handling these tasks directly through HubSpot Marketing Hub. Improving these functionalities within the platform would enhance the experience. Review collected by and hosted on G2.com.