# Xola Reviews **Vendor:** Xola **Category:** [Tour Operator Software](https://www.g2.com/categories/tour-operator) **Average Rating:** 4.5/5.0 **Total Reviews:** 68 ## About Xola Xola is the only unified booking, sales, and marketing platform for tour operators and attractions. ① Manage bookings anywhere (online, over the phone, in person, or from a reseller) with real-time availability. ② Sell through your own website and the world's largest marketplaces in a few clicks. ③ Increase online revenue with our powerful abandoned booking remarketing features and track your marketing success in Google Analytics. As a winner of Capterra’s Ease of Use award, grow and run your business with a booking platform designed specifically for businesses like yours. Credit card rates as low as 1.99% + 30 cents. ## Xola Reviews ### 1. Easy Reporting and Clear Payouts, but Slower Payment Holds and Limited Discounts **Rating:** 3.5/5.0 stars **Reviewed by:** Martin C. | Director of Financne, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Xola?** The ability to list items/ticket packages for sale and they were always very easy to pull reports for and their payout was easy to follow. Other online ticket sale websites like to combine multiple purchase days, making it hard to report income. **What do you dislike about Xola?** While they were great with reporting and dispurse payment for one day of sales together, XOLA holds payments for 7+ days while other sites might only hold sale income for 1-2 days. Also, the ability to apply package purchase discounts was lacking. **What problems is Xola solving and how is that benefiting you?** They are a great ticketing software for tourism sites, allowing ease of site for the consumer. ### 2. I don't recommend booking software to others usually, but I'd recommend Xola over others I've used **Rating:** 3.5/5.0 stars **Reviewed by:** Emma M. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Xola?** I appreciate how detailed you can get when creating listings. From how the customers interact with the booking experience to the specific settings you can set surrounding more complex settings (i.e., split payment option, waitlist, listing customizations, etc.) **What do you dislike about Xola?** There are some minor adjustments from a user perspective that I think would improve the app a lot. For example, I would appreciate the ability to look at purchases in their order of when they were purchased as it seems sort of random. I would also appreciate the ability to type the number of guests instead of having to click the increase/decrease button. **What problems is Xola solving and how is that benefiting you?** You can be very specific about the listings you offer and the way that you can customize each. That has been very helpful as we continue to expand our business and offerings. ### 3. Love this software! **Rating:** 5.0/5.0 stars **Reviewed by:** Kristen M. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Xola?** Anytime I need help they have a live chat support that answers my questions within minutes! I never have to wait long and usually receive immediate assistance. Easy to change listings too! **What do you dislike about Xola?** I would like it to automatically notify the assigned guide when a game is booked. That would help a lot with on-call shifts. Also would like to have a "Call to Book" listing that I don't have to assign a time to for it to be shown at the top of the page. **What problems is Xola solving and how is that benefiting you?** So easy to have guests book and alter bookings as needed. Plus it is visually nice to look at and not overwhelming or confusing like other software I have seen. ### 4. Great software **Rating:** 5.0/5.0 stars **Reviewed by:** Kasandra E. | Administrative assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Xola?** Good experience, great relationship with them and they are responsive to our needs and support. product is good but would like to see some basic feature improvements that make our lives and employees' lives easier vs more workaround. Overall I would highly recommend the product, especially knowing a revamped and improved version is on the horizon. Plus fairharbor is just annoying so out of principle, we will not work with them. Ease of use, we have been using this for some time now and have a great understanding of how to use the tool and get a lot of value from it. It has some great integrations, great text, email reminders for our guests and xola has invested in a lot of great improvements over the past 2 years that made our business better. **What do you dislike about Xola?** Lack of POS integration, our business is moving to sell more onsite with our guests, pre gratuity is huge in our space and XOLA lacks features for pre gratuity except to do an ADD on which auto charges taxes and the booking fee on gratuity. reporting is still lacking, and dashboards, for performance, are also lacking. **Recommendations to others considering Xola:** Pricing **What problems is Xola solving and how is that benefiting you?** No one **Official Response from Jessica Fewell:** > Hi Kasandra, Thanks for the review! Glad to see you are loving Xola. Also, we have some great things coming soon, which will address most of your feedback! ### 5. Excellent Product and Fantastic and Responsive Customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Erik S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2017 **What do you like best about Xola?** Xola is more than an online reservation system. It can track payments, create reports so you can see what trips sell better, which affiliate channels (Expedia, and other hotel concierges or that bartender that sends you all that business!) are better, helps reconcile month end billing, sends out reminders and after the event thank yous, prints out the daily manifests at the press of button, constantly improving the product...all that but the cherry on the top is their customer service. Always ready to help and always accessible. **What do you dislike about Xola?** When I get calls from their competitors and they try to explain to me why I should settle for less service and pay more by asking me to switch to something else (FareHarbor, PeekPro). Very annoying **Recommendations to others considering Xola:** Do it now, Using something else instead of Xola :Its the difference between dialup and broadband **What problems is Xola solving and how is that benefiting you?** Scheduling guides is easy, Billing and tracking affiliate payments is easy, Time saved over other lame products or (heaven forbid) using old paper system. Everybody that needs access to schedule can see it by logging in. Cloud system beats old central system hands down. **Official Response from Jessica Fewell:** > Thanks for the review, Erik! I love to hear the reasons you love Xola. :) ### 6. Always available to help when needed **Rating:** 5.0/5.0 stars **Reviewed by:** JR E. | Owner Founder COO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Xola?** Their customer service is top notch. Whenever we have a concern or need assistance we can always depend on our xola team to respond quickly with a solution. No other company has ever had the customer service we experience with xola. **What do you dislike about Xola?** When feature is missing request's for dev team can take some time. To be implemented. However a lot of the features we do or have requested have become useable features. **Recommendations to others considering Xola:** When choosing a booking software it can be a challenge selecting the right one. We had 2 others prior to Xola in the beginning each of which lasted about a month. We have been with Xola ever since. Their customer service for small business is enough to set them apart from the competition, and their software is an added perk. **What problems is Xola solving and how is that benefiting you?** We are an escape room, and we depend on our booking software to ensure an organized easy to use software for tracking all of our bookings. We are able to deep dive all the data collected, easily take payments, easily offer discounts, and a simplified way to have our customers sign their waivers. The reporting and data that we can gather makes our accounting and crm extremely valuable **Official Response from Jessica Fewell:** > Thank you for the review! Glad to see you love Xola and our support team! They are pretty amazing! :) ### 7. Xola and Puzzle / Escape Rooms **Rating:** 3.0/5.0 stars **Reviewed by:** Michael S. | marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Xola?** The missed booking feature allows us to collect possible client info and follow up to try and get the sale. **What do you dislike about Xola?** The auto email response system needs to be built out better so that you can add photos. **Recommendations to others considering Xola:** the support is amazing **What problems is Xola solving and how is that benefiting you?** They allow us to book clients for our Puzzle Room and Splatter Paint Room **Official Response from Jessica Fewell:** > Hi Michael, thank you for the review and the feedback! I will be sure to add this to our product team meeting to discuss. If you think of anything else please feel free to reach out to our support team 24/7. ### 8. Xola is easy to use for customers and staff. The booking process is the best we have used hands down **Rating:** 5.0/5.0 stars **Reviewed by:** Peter S. | Owner Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2022 **What do you like best about Xola?** Love how easy it is for customers to use **What do you dislike about Xola?** We offer kids camps. These camps are a week long. There is nowhere to identify the camp is a week long. When people go to book, they think it's a one-day program. **What problems is Xola solving and how is that benefiting you?** A few years ago, they updated the equipment feature. We have over 100 kayaks and paddle boards. We run multiple programs each day. Using the equipment management system, we have never overbooked. It's automatic, and that's the best part. **Official Response from Michele Karr:** > Hey Peter! Glad to hear you are enjoying the software. You can set a Customer Facing Duration time in the listing description. This time frame will display in the checkout and can transfer to your customers' calendars once they've made a reservation. Feel free to check out the link below for more information, and I'll also have your Customer Success Manager reach out to discuss this in more detail. Thanks! ### 9. XOLA has helped us grow to new heights! **Rating:** 4.0/5.0 stars **Reviewed by:** Scott G. | Executive Director/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Xola?** XOLA is easy to learn and use. Also, Xola has a dedicated staff 24-hours a day that is always available and helpful. **What do you dislike about Xola?** Although we dont pay for it, the customers do, and we have been asked by customers why they have to pay for our registration (operating) costs. Perhaps a cheaper cost to customers would alleviate this opinion. **What problems is Xola solving and how is that benefiting you?** So many- just basic registration, organization, client info, client contact and LOVE the quick way to message all clients on a trip at once within XOLA. ### 10. A+ customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Katie D. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Xola?** The on demand, 24/7 live customer service chat is INCREDIBLE. Every problem is solved very quickly. In addition, we have a very complex business to book for - Xola was the only one who utilized equipment the way we needed to book. **What do you dislike about Xola?** The apps are terribly glitchy. There's no admin override for booking. No ability to create receipts after the fact. **What problems is Xola solving and how is that benefiting you?** With our unique situation. Xola handles our bookings with ease. After two years we are very happy with them. ## Xola Discussions - [I heard you will revamp client websites! I would love to do this in our off season November 2022](https://www.g2.com/discussions/i-heard-you-will-revamp-client-websites-i-would-love-to-do-this-in-our-off-season-november-2022) - 1 comment, 1 upvote - [How much does Xola cost?](https://www.g2.com/discussions/how-much-does-xola-cost) - 2 comments, 1 upvote - [How does Xola work?](https://www.g2.com/discussions/how-does-xola-work) - 2 comments - [View Xola pricing details and edition comparison](https://www.g2.com/products/xola/reviews/xola-review-3092399?section=pricing&secure%5Bexpires_at%5D=2026-05-27+05%3A14%3A58+-0500&secure%5Bsession_id%5D=91af7f45-493f-4217-b78b-205985bd28db&secure%5Btoken%5D=fed7a5f1dfe5fa331c6da6edf0678c02e9b0323b0eb402b9a9706934a024b919&format=llm_user) ## Xola Features **Agentic AI - Tour Operator** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Xola Alternatives - [TRYTN](https://www.g2.com/products/trytn/reviews) - 4.9/5.0 (52 reviews) - [FareHarbor](https://www.g2.com/products/fareharbor/reviews) - 3.8/5.0 (35 reviews) - [Checkfront](https://www.g2.com/products/checkfront/reviews) - 4.4/5.0 (74 reviews)