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Contentful Reviews & Product Details

Contentful Overview

What is Contentful?

The Contentful® Composable Content Platform brings the building blocks of content together to create once and reuse for any digital experience. The API-first platform integrates easily with data sources and new functionality as digital experiences and technology evolve. With built-in orchestration, a robust app ecosystem, and app framework to easily extend the platform, Contentful frees teams across the business to work together to connect, create, and extend content more efficiently. Contentful helps companies unlock the power of digital content so they can build faster and deliver at scale, making their content a strategic business asset. Nearly 30% of the Fortune 500 and thousands of companies around the world rely on Contentful to help them bring their best ideas to life. For more information, visit www.contentful.com.

Contentful Details
Product Website
Languages Supported
English
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Product Description

Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications.

How do you position yourself against your competitors?

- Unleash your teams’ potential to create differentiated content and experiences
- Build around customer/channel/market needs, not tools
- Think ahead, stay ahead


Seller Details
Company Website
Year Founded
2013
HQ Location
Berlin
Twitter
@contentful
33,084 Twitter followers
LinkedIn® Page
www.linkedin.com
854 employees on LinkedIn®
Description

Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications.


Grace M.
GM
Overview Provided by:

Recent Contentful Reviews

Ali S.
AS
Ali S.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best and easiest CMS Tool!"
Easy to use , very easy to implement Models, supports localization and a lot of integrations
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Great CMS"
Contentful has been great for mamanging different types of content and cross-connecting them on our website. It also working well for us for publis...
Dan D.
DD
Dan D.Small-Business (50 or fewer emp.)
4.0 out of 5
"Powerful, if you need the power"
Contentful is strongest in offering structured content models for developers to query and consume via APIs. This is especially powerful when managi...
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Contentful Media

Contentful Demo - Contentful Content Entry, nested entries
Contentful Content Entry, nested entries
Contentful Demo - Contentful Google Analytics sidebar Integration
Contentful Google Analytics sidebar integration
Contentful Demo -  Contentful ECommerce sneaker web Commertools picker
Contentful ECommerce sneaker web Commertools picker
Contentful Demo - Contentful Personalization by audience & content type.
Contentful Personalization by audience & content type.
Contentful Demo - Contentful Apps Installation & Marketplace
Contentful Apps Installation & Marketplace
Play Contentful Video
Play Contentful Video
Play Contentful Video
Play Contentful Video

Official Downloads

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Video Reviews

304 Contentful Reviews

4.2 out of 5
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304 Contentful Reviews
4.2 out of 5
304 Contentful Reviews
4.2 out of 5

Contentful Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ContentfulQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ali S.
AS
Product Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Contentful?

Easy to use , very easy to implement Models, supports localization and a lot of integrations Review collected by and hosted on G2.com.

What do you dislike about Contentful?

What I hate about contentful is they don't have the option to replicate from one environment to another,

For example I have 2 env, staging and prod, If I created and tested something on staging , I will have to again create the same thing on prod which is really annoying and time consuming Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

Contentful saves a lot of time becaue we don't need to create internal cms to manage everything, simply create BFF models on contentful, publish them, and voila you're done. The changes are also reflected very quickly which allows us to experiment in a lot of ways Review collected by and hosted on G2.com.

Doug C.
DC
Head of Marketing
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Contentful?

Contentful is incredibly easy to use, making it a go-to CMS for both developers and content managers. Its API-first approach ensures seamless integrations with a wide range of other systems, allowing for high interoperability. I've leveraged it across various companies and clients for a diverse range of use cases, and it consistently delivers. As a truly composable technology, it gives teams the flexibility to build exactly what they need, whether it's for a simple site or a more complex, content-driven application. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

While Contentful excels in many areas, the pricing structure can become a consideration as you scale. As your content and API usage grow, costs can quickly escalate, which may be a challenge for some organizations when scaling larger applications or content-heavy platforms. Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

Contentful is instrumental in acting as the enterprise source of truth for managing content at scale. It allows teams across different departments and channels to collaborate and operationalize their content strategies effectively. For me, the most value lies in the speed to market and time to value it brings to our customers, enabling businesses to extract more value from their content investments much faster. Review collected by and hosted on G2.com.

Dan D.
DD
CTO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Contentful?

Contentful is strongest in offering structured content models for developers to query and consume via APIs. This is especially powerful when managing content across platforms such as web and mobile. The headless CMS allows flexibility in site or app hosting & implementation. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Because how models are used and rendered depends on the quality of the data modeling work, and the quality of the client implementations, this can lead to a lot of complexity and it being unclear to the Contentful user how to configure the content models to get a desired site behavior. This is not inherent to Contentful, but a risk that the greater abstraction of the content makes possible. Put some real thought into how content is modeled in Contentful, and keep it simple. Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

Prevents us from having to manage and support a CMS. Allows us flexibility in how we use our content and host code using our content. Review collected by and hosted on G2.com.

Verified User in Information Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Contentful?

Contentful has been great for mamanging different types of content and cross-connecting them on our website. It also working well for us for publishing content in multiple languages. Contentful is easy to use and we work with it almost every day. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Contentful does require a developer to set it up. Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

Contentful is great for connecting and cross referencing content as well as publishing content in different languages. Review collected by and hosted on G2.com.

Oskari G.
OG
Senior Web Engineer
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Contentful?

Contentful seems to be very developer-oriented in its in-depth features, and the way they are presented. The new Studio experience seems quite exciting, and should make the solution a lot easier to use.

Integrating the main Contentful API with our website build system was incredibly straightforward.

The support team (once you're a prospect or a paying customer) are very responsive, quick, and helpful. This even extends to their Engineering team being available to look at issues on their open source repos. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

While the developer-facing features are top-notch, the actual content authoring experience is frankly sub-par, particularly for an enterprise oriented platform like this.

There are frankly no collaboration features to speak of, and it's too easy for multiple authors to accidentally overwrite each others' changes. Commenting can only be done a field level (so if the field is, say, a very long textarea, it's not very useful).

Many features have UX complexities that make sense from a database POV, but feel clunky from an author POV. Being able to completely customise the editing interface is frequently touted as the jewel in their crown - but we found that even for simple things (e.g. allowing authors to define a custom HTML attribute for links) you'll end up having to cut a completely custom WYSIWYG editor plugin from scratch.

The sales team could only offer custom development services from their partner agencies as a solution - and so it was difficult to see the ROI on spending five figures for a licence for software we'd have to spend six figures on to develop all the missing features. Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

We were looking to identify a solution for a headless content management, to simplify our content editing process. Review collected by and hosted on G2.com.

Alzbeta K.
AK
Senior Localization Project Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Contentful?

As a Localization Manager, I appreciate how easily different language versions can be added to each Contentful entry. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Having to publish the entries for all languages at once. Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

It helps us to streamline the localization of our Help Center. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Contentful?

A list of options and features that are added as part on the cms.

Customer support is a good add on.

Abbility to get integrations and options at a global level. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

The product is set specific and there is not much adjustability when it comes to soecific integrations hence you end us building a internal build which is a big oevrtake of maintenance. Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

Essential web publishing efficiency. Review collected by and hosted on G2.com.

Verified User in Museums and Institutions
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Contentful?

I experience working with Contentful as a pleasant activity. You will quickly understand how to work with this headless CMS and what options it offers for building web pages. You can choose from different content types to work with, resulting in varied-looking pages. The ability to call a content type of your choice from anywhere on a page is useful and saves a lot of time. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Because the parts of a page are built in a nested manner, it sometimes takes some time to find where exactly you are. But you quickly learn to find your way around this. It helps you think carefully about the way you build your page. Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

Contentful gives us the opportunity to have different users work on the website at the same time and quickly manage different web platforms. Review collected by and hosted on G2.com.

John B.
JB
Group Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Contentful?

Onboarding for editors/authors is extremely simple. Lots of flexibility and functionality exist - which incorporates learnings from others. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

The flexibility can be daunting for initial setup and those unfamiliar. Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

Simplified content authoring. Regional localization. SEO and accessibility optimization Review collected by and hosted on G2.com.

Gabriela R.
GR
Manager, Consumer Content
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Contentful?

As a content manager, I've worked with other CMS systems like WordPress, but Contentful is by far the easiest to use. The interface is pleasant, and I enjoy creating unique strictures for each webpage or email. I'm not a developer whatsoever, and I found it really easy to navigate and learn. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

I haven't had any issues with Contentful. I am still learning new tips and tricks as I go, but that's just par for the course. Review collected by and hosted on G2.com.

What problems is Contentful solving and how is that benefiting you?

We previouly used HubSpot but it wasn't as scalable. Contentful helps us do more, with less effort. Review collected by and hosted on G2.com.