--- title: Looker Reviews meta_title: 'Looker Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1652 reviews by the users' company size, role or industry to find out how Looker works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1652 scale: '5' date_modified: '2026-09-28' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Looker Reviews **Vendor:** Google **Category:** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,652 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Looker Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. ## Looker Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users love the **ease of use** of Looker, making report creation simple for those with limited technical skills. (108 reviews) - Users value the **dynamic real-time reporting** abilities of Looker, enhancing collaboration and decision-making across digital ad platforms. (64 reviews) - Users love the **easy integrations** with various data sources, enhancing their analytics experience on Looker. (57 reviews) - Users appreciate the **seamless integrations** with platforms like Salesforce, enhancing functionality and user experience in Looker. (54 reviews) - Users appreciate the **dynamic and real-time reporting** capabilities of Looker, enhancing data sharing for digital ads. (51 reviews) - Users value the **flexibility in data visualization** with Looker, enabling tailored insights through customizable graphics and views. (51 reviews) - Intuitive (46 reviews) - Dashboard Usability (42 reviews) - User Interface (42 reviews) - Time-saving (37 reviews) **What users dislike:** - Users find Looker's **steep learning curve** challenging, especially with LookML, making onboarding for beginners difficult. (52 reviews) - Users find the **steep learning curve** of Looker challenging, especially for those lacking technical expertise. (38 reviews) - Users experience **slow loading** times with Looker, particularly when handling larger datasets, complicating dashboard creation. (29 reviews) - Users often experience **slow performance** with Looker, particularly during data loading and complex transformations. (29 reviews) - Users find Looker to have **high complexity** , struggling with learning curves and limited visuals, affecting overall usability. (27 reviews) - Users find Looker to have a **complex usage** that complicates onboarding and hampers effective data management. (27 reviews) - Limited Customization (22 reviews) - Limited Features (21 reviews) - Users criticize the **missing features** of Looker, citing limited customization, poor integration options, and offline availability issues. (21 reviews) - Users find **poor visualization** capabilities in Looker, lacking essential features compared to competitors like Tableau. (20 reviews) ## Looker Reviews ### 1. Excellent experience **Rating:** 5.0/5.0 stars **Reviewed by:** Akash A. | Consultant, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 07, 2024 **What do you like best about Looker?** It has really made my work experience so much easy and fast.ease of integration **What do you dislike about Looker?** Pricing is somewhat that could be brought. A little down but rest everything is perfect **What problems is Looker solving and how is that benefiting you?** Helps in understanding the sales trajectory of your sales activities and made everything so fast and convenient.saves my time. ### 2. Lookers ups and downs **Rating:** 3.5/5.0 stars **Reviewed by:** Maria P. | QA Coordinator, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 27, 2024 **What do you like best about Looker?** Looker is a versatile and useful tool that has allowed me to provide visibility to clients and colleagues. The wide range of charts and tables and the possibility to create multiple filters are some of my most liked features. **What do you dislike about Looker?** The inability to use multiple filters from different data sources effectively. **What problems is Looker solving and how is that benefiting you?** Looker is helping us consolidate the information from the Operations teams with the Quality teams into one single space for clients and internal resources to see. ### 3. Good to analyse data in structured way **Rating:** 5.0/5.0 stars **Reviewed by:** Shraddha K. | Workforce RTM, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 29, 2024 **What do you like best about Looker?** Graphic representation of data. Multiple data comparision. **What do you dislike about Looker?** Could be more earier way to organize data. **What problems is Looker solving and how is that benefiting you?** Graphical data representation in easiest way. ### 4. My friendly experience with Looker **Rating:** 4.0/5.0 stars **Reviewed by:** Zia Shahid M. | Digital Project Manager, Management Consulting, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 05, 2024 **What do you like best about Looker?** Its interactive dashboards excite me and I created many. **What do you dislike about Looker?** Comparing to Tableau, its customization is limited **What problems is Looker solving and how is that benefiting you?** It provides opportunity to gather data from multiple streams and this feature help us a lot ### 5. User feedback for Looker Studio **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 22, 2024 **What do you like best about Looker?** I like that Looker Studio is very flexible capabilities of metric representations for our client reports. Our company have been using this platform for almost 2 years now and so far it has been very helpful since then. **What do you dislike about Looker?** I hope that this can be integrated to automation platforms and that the reports can be pulled from there or at least the links so the email can already contain the report's links for easy sending. Also, with regards to creating new data source, we need to enter the token every time we connect a new data source for Facebook Ads using Reporting Ninja. **What problems is Looker solving and how is that benefiting you?** We can send multiple reports for multiple clients. Through this platform as well, our team can monitor the metric results on either weekly or monthly basis. ### 6. Working as Data science Account manager at techmatter, published author and experienced professional **Rating:** 4.5/5.0 stars **Reviewed by:** Aftab A. | Account Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 24, 2024 **What do you like best about Looker?** In Looker, the best thing that I find is the availability of a wide range of pre-built data models and templates, which reduces time and effort and provides flexibility. **What do you dislike about Looker?** Looker's proprietary modeling language is a bit difficult for beginners to understand; it requires expertise and skills to understand properly. **What problems is Looker solving and how is that benefiting you?** I used Looker mostly for customer segmentation, sales forecasting, and inventory management, which is my daily work with Looker at the office. I do many other small things, but these are the most common problems that I solve with Looker. ### 7. User-friendly reporting tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 23, 2024 **What do you like best about Looker?** Easy to connect the data and model the data, which is useful for presentation **What do you dislike about Looker?** Felt a little slow, and needs more improvements in geographic visualization **What problems is Looker solving and how is that benefiting you?** Easily visualize the P&L of the company, Expenses & Breakups ### 8. Looker is good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 05, 2024 **What do you like best about Looker?** Looker is good in the sense of their beautiful and easy for implementation. But they have to improve it further. **What do you dislike about Looker?** Dislike is that when we use it using Google sheets. It'll not working and every time we have to correct the data types. **What problems is Looker solving and how is that benefiting you?** First of all, data types of the attributes will not change automatically and second, it'll automatically refresh data every fifteen minutes. ### 9. It is very convenient to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica A. | Data Analyst / Project Coordinator, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** It is really convenient most especially when it comes to analyzing the trends of the data gathered. You can also customize everything (color, graphs, fonts etc.) how you want it to become. **What do you dislike about Looker?** What I dislike is sometimes, the data (graphs) I made was having a problem. the graph disappears and shows "System Error" **What problems is Looker solving and how is that benefiting you?** It helps me compute the information using formulas so I can get the answer I need. ### 10. good **Rating:** 5.0/5.0 stars **Reviewed by:** Sao M. | Data Analyst, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 30, 2024 **What do you like best about Looker?** Data Modeling with LookML: Looker uses its own modeling language, LookML, which allows for centralized, reusable definitions of business logic. This ensures consistency and accuracy across all analyses and reports. **What do you dislike about Looker?** Scalability: Looker is designed to scale with the needs of an organization, handling large volumes of data and supporting a growing number of users and use cases. **What problems is Looker solving and how is that benefiting you?** Problem: Manual report generation is time-consuming and prone to errors. Benefit: Automated reporting and dashboards save time and reduce errors, allowing teams to focus on analysis rather than data preparation. ### 11. Good Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 10, 2024 **What do you like best about Looker?** Collaborative features that enables easy sharing through links, scheduled reports **What do you dislike about Looker?** Steep learning curve for people with less IT literacy **What problems is Looker solving and how is that benefiting you?** Real-Time Insights Looker's ability to run live queries directly in the database ensures up-to-date information, critical for making timely business decisions. ### 12. Looker: Comprehensive Data Integration and Visualization **Rating:** 4.0/5.0 stars **Reviewed by:** Rohan F. | Senior Business Intelligence Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 04, 2024 **What do you like best about Looker?** Looker has upgraded quite a bit in terms of visualization which I think is great. UI is still very user friendly as well. **What do you dislike about Looker?** Loading time is slow for large reports. Quite a bit of a learning curve for new developers. **What problems is Looker solving and how is that benefiting you?** Looker enables customizable and real-time data explorations, allowing us to derive insights without needing extensive SQL knowledge. It also has an amazing data modeling layer that ensures consistency and accuracy in reporting. UI is good and the added visuals too. ### 13. one of the best tool **Rating:** 4.5/5.0 stars **Reviewed by:** Aommie . | Data Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 03, 2024 **What do you like best about Looker?** It does its job as Data visualizer and easy to install and implement **What do you dislike about Looker?** It doesn't have much customizations like tableau or modifications that can be done like tableau and data modification like powerbi. Also it doesn't have access to lot of sources, no dynamic source linkages. **What problems is Looker solving and how is that benefiting you?** Lead Prospective analysis ### 14. Really flexible and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 18, 2024 **What do you like best about Looker?** The simple ways for making the insightful dashboards through databases and excel sheets. **What do you dislike about Looker?** Sometimes it does not refresh automatically but very rare case like 1 2 times out of 10. **What problems is Looker solving and how is that benefiting you?** Dashboarding and reporting. ### 15. Great took to pull out Analytics on my accounts! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 29, 2024 **What do you like best about Looker?** The ability to pull out reports for clients and for self accounts are something I absolutely love about the tool **What do you dislike about Looker?** Could be a little more user-friendly. The first impression is pretty confusing **What problems is Looker solving and how is that benefiting you?** Helps me automate reports for my customers and for myself to keep my accounts and goals in track ### 16. I had an excellent user experience with Looker Studio. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** I used Looker Studio to create a gamified dashboard, making it easy for my management to understand and facilitate decision-making. **What do you dislike about Looker?** However, I faced numerous issues with data connections. **What problems is Looker solving and how is that benefiting you?** Looker solves the problem of complex data visualization by providing an easy-to-use platform that allows for the creation of insightful dashboards. This benefits me by enabling me to deliver accurate results efficiently. ### 17. Looker is awesome for embedded insights and analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Alci H. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** Looker's ease of use has allowed us to provide it as a self-service platform to all of our different product domain teams. Looker modeling is extremely easy to adopt. You can get powerful visualizations and dashboards with just a few clicks. **What do you dislike about Looker?** It's limited when it comes to pixel perfect reporting. It also has limitations with branding/theming capabilities. In addition, some of our users would like to use it for operational reporting use cases. The 5000 row limit has been a show stopper for a few of our customers. **What problems is Looker solving and how is that benefiting you?** It allows us to quickly create dashboards and embed it within our own application. Many of the other reporting solutions we use did not allow for easy embedding. ### 18. A great tool for reporting and Data checking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 01, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Looker?** The main thing I like about looker is how easy the tool is to use. I can pull up relevant reports and track easily my stats and the team's stats overall on any given day. **What do you dislike about Looker?** No dislikes of Looker so far. Sometimes the reports take a while to load up, however that could be my PC or internet connection, so I can't fault looker for that. **What problems is Looker solving and how is that benefiting you?** The main benefit from using looker is the time I am saving to pull data. Pulling data manually can be a very laborious task, however, Looker allows me to do this with minimal effort! ### 19. Not an embedded analytics tool, worst decision to go with it **Rating:** 0.0/5.0 stars **Reviewed by:** Sameer G. | Private Investments, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 30, 2024 **What do you like best about Looker?** It demos well, and has good drill down capabilities **What do you dislike about Looker?** Looker doesn't have the DNA to be an embedded analytics tool, but we certainly got sold on that idea to make our reports be powered by Looker. As bad as the product is, their support and CS teams are worst. The renewal monkey shows up when it's contract renewal time, but never to help us solve problems and we have made the decision to peel back. 1. Poor framework for customizing reports - this is not for the faint of heart. But assuming you can get through this and get all your customers to learn this, the rest kills it. 2. Poor performance - loading times awful, and their own iframe takes atleast 10 seconds to load (without data). 3. The download functionality is clunky. If you can get through the complexity of customizing reports and perforamance and take the time to build a report, you can't download in the same format you built - the headers are clunky. When we took our case to the head of the division, her response verbatim - "Why would you take all the time to build the report and then download in excel?". This highlights they are tone deaf and don't want to undertstand how users are using it (we are a finance application and finance folks live in excel). When asking for help, we never get past L1 or L2 support, the renewal monkey will show up eventually but we will be gone by then. **What problems is Looker solving and how is that benefiting you?** Offer clean and simple reporting that can be easily customized by our users ### 20. One of the best reporting tool that I've been using for years **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea Maie R. | Chargeback Associate, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 26, 2024 **What do you like best about Looker?** What's best about Looker is its strong capability in data integration and preparation. This helps our company process data in real-time. I also like it's feature that you can integrate in your slack! **What do you dislike about Looker?** The interface gets tricky sometimes. Specially when managing access in files and apps. **What problems is Looker solving and how is that benefiting you?** Looker helps us in reporting. This is where we extract our daily productivity reports. I previously used this as an investigation tool for disputes. Looker helps us get more information of the cardholder's activity in our banking app. ### 21. An amazing tool to create reports and dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Eric E. | Client Service Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 24, 2024 **What do you like best about Looker?** all the different ways to create different reports and show data. **What do you dislike about Looker?** the data sources break too easily and sometimes, changes do not take effect unless you close it and open it again **What problems is Looker solving and how is that benefiting you?** Is creating a live link where once data is updated the clients can go into without me having to share the reports. ### 22. Easy to use and customize visuals. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** January 01, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Looker?** I appreciate how simple it is for me to edit and update queries and visualizations. I am not very technical, and can still manage to create my own dashboards. **What do you dislike about Looker?** I wish there were more out of the box recommendations on charts that may be better to display the data. **What problems is Looker solving and how is that benefiting you?** Looker is the solution for our company to make data accessible to all teams to make better decisions. ### 23. Data visualization at its best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a review partner **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 17, 2024 **What do you like best about Looker?** The beautiful dashboards and expanded data sources that we can choose from. **What do you dislike about Looker?** None I can think of right now. It's a good one. **What problems is Looker solving and how is that benefiting you?** To understand data from across different sources in one view dashboard. ### 24. Looker is useful but has a steep learning curve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** I like that there are a lot of options for how you can display your data, it's versatile in that you can do a lot with a query and automatically have Looker write LookML for you. **What do you dislike about Looker?** Looker takes a long time to learn and there's not a lot of good documentation introducing you to how it works. Specifically, at the enterprise level, a Looker repository can have a lot of nuances that are unclear to a new user. This is a specialized use case, but it would be good specifically at the enterprise level to have documentation detailing some of the specifications of navigating the platform. A lot of the documentation I found was also based on the old Looker UI which is no longer applicable. **What problems is Looker solving and how is that benefiting you?** It helps us monitor our tables to ensure there are no anomalies in our pipeline that could cause users to be impacted or that could impact revenue. Namely we need to monitor each step of a pipeline which we have dashboards for. ### 25. I've been using looker for 2 years **Rating:** 4.5/5.0 stars **Reviewed by:** Raad S. | Data Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 04, 2024 **What do you like best about Looker?** Best thing about looker is the UI, it's super friendly, easy to understand, and has many options. **What do you dislike about Looker?** Honestly, I don't dislike it, it's only that I some options that I need aren't available, and requires some workaround. **What problems is Looker solving and how is that benefiting you?** Time efficiency ### 26. Easy to use, user friendly, and has nice basic features to provide insight on business **Rating:** 5.0/5.0 stars **Reviewed by:** Marianne F. | CX Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 09, 2024 **What do you like best about Looker?** Drag and drop - It's so easy to use and to connect with other platforms. **What do you dislike about Looker?** What I dislike is the limited amount of color options for personalization. **What problems is Looker solving and how is that benefiting you?** I want to give my executives visibility of the work we do in my department - where results are typically presented more in words than numbers. Looker allows us to showcase both. ### 27. My experience with Looker Studio has been streamlined, allowing me to synchronize my data. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 06, 2024 **What do you like best about Looker?** The best part about Looker Studio is its visual capabilities for the various tables/graphs; along with being able to source data from a plethora of different sources for real-time updates. **What do you dislike about Looker?** I believe Looker Studio lacks visual presentation compared to the likes of Tableau and PowerBI, as well as the advanced capabilities those more enterprise options provide. **What problems is Looker solving and how is that benefiting you?** Looker is solving my problems of integrating data from various sources, like website, social media, and paid advertisements, providing me a unified view of my marketing efforts. This is benefiting me as it allows me to look at all my information through a unified lens instead of siloed perspectives. ### 28. It's quite impressive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 03, 2024 **What do you like best about Looker?** easy to answer explain & less time taken **What do you dislike about Looker?** as such of now, we don't have any dislike. **What problems is Looker solving and how is that benefiting you?** Looker solves problems related to data accessibility and insights by providing a unified platform for data exploration, visualization, and analysis. It allows users to access real-time data, create customizable dashboards, and perform in-depth analysis without needing extensive technical skills. This benefits users by enabling data-driven decision-making, improving reporting efficiency, and fostering a culture of analytics across the organization. ### 29. Customer Oriented Visualiser Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Mos R. | Junior Data Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 03, 2024 **What do you like best about Looker?** Its Easy to implement and use even for new beginners of data visualizer **What do you dislike about Looker?** Doesn't support lot of Visualization. Multiple Table connection can not be possible with looker **What problems is Looker solving and how is that benefiting you?** Business Problems like revenue and Sales Problems like lead generations ### 30. It was amazing first with the the amount of thing that looker can do. **Rating:** 4.0/5.0 stars **Reviewed by:** satish s. | Software Engineer I, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 05, 2024 **What do you like best about Looker?** The best part of looker is generating the report even by the person having no technical knowledge about database. It's auto generating sql features and the fetures to allow developer to built the metric using developer mode on and checking the developed metric. **What do you dislike about Looker?** There are some bugs in the looker environment with makes the works frustating at times, the customer service was not that greate **What problems is Looker solving and how is that benefiting you?** It's allowing the data warehouse to integrate into the looker environment and the peoples with no knowledge about the database can generate the report for their data driven decision making process. ### 31. A really Good tool to quickly see data **Rating:** 4.5/5.0 stars **Reviewed by:** Riya J. | Product Designer, Design, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 04, 2024 **What do you like best about Looker?** I am not a database guru or someone who knows a lot about looker yet, as a designer, when I pnboarded I understood it well. I really like it **What do you dislike about Looker?** Sometimes when Dats appears to be wrong which makes it difficult to trust **What problems is Looker solving and how is that benefiting you?** It helps me track whether it worked for my saas tool and what's not working for my users completely based on data. ### 32. Very helpful in visualizing data in the form of an interactive dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Ilham Syukur D. | Data Analyst, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** Dashboards realtime from data excel or spreadsheet tools **What do you dislike about Looker?** Not dislike, Maybe it's because the data is different in the spreadsheet, when you run the data it's a bit slow **What problems is Looker solving and how is that benefiting you?** use in work and makes it easier to create dashboards. for benefits maybe only salary / month ### 33. Looker is great in terms of connectivity and tools. **Rating:** 4.5/5.0 stars **Reviewed by:** Huzaifa K. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 17, 2024 **What do you like best about Looker?** The fact that it is easy to use and learn. **What do you dislike about Looker?** It lacks more connectivity options; Looker can partner up with more direct social media channels like Meta and LinkedIn Insights for automated results import from there. **What problems is Looker solving and how is that benefiting you?** I connect my live campaigns with Looker in order to overview the real time information through blends and data from GA4, Meta, automated Google Sheets and more. ### 34. Dashboard Development **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** Easy to use for beginner and many option for visualize data **What do you dislike about Looker?** Sometimes looker didnt quick or able to do when we want to make it fast **What problems is Looker solving and how is that benefiting you?** When i want to visualize data, looker studio helps with tools that easy to learn (like features drag-down) ### 35. Comprehensive reporting tool set **Rating:** 4.0/5.0 stars **Reviewed by:** Mahmoud D. | Top Rated Plus Freelancer (Top 3%), Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 15, 2023 **What do you like best about Looker?** The ability to update and edit reports and dashboards in real-time. The ability to schedule, download and integrate your reports with other platforms. It's fairly easy to use with lists of possible options to filter and sort results. **What do you dislike about Looker?** It gets tricky to perform complex merged reports. **What problems is Looker solving and how is that benefiting you?** A core part of our product is the reporting and dashboards, and we use Looker to perform all of that. We have a UI available for the customers that they can directly use to build their own reports and dashboards, and we also can work from the backend to help them migrate reports and create complex reports on behalf of our customers. It's a very important aspect of the daily usage of our own product. ### 36. Looker - Love Hate relationship **Rating:** 4.0/5.0 stars **Reviewed by:** Chandrasekar A. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 09, 2024 **What do you like best about Looker?** Looker has been a lifesaver in many aspects for my team. The ability to quickly spin up looks and dashboards and gain business intelligence has been amazing. We have been using looker for over 3 years now and primarily selected looker for its easy integration with DialogFlow ES. **What do you dislike about Looker?** The fact that it did not scale to DialogFlow CX. As we moved, we found it extremely hard to get DialogFlow CX data into Looker without a native plug-in. I also dislike Looker's licensing model where there is no free option for viewers. **What problems is Looker solving and how is that benefiting you?** We currently use looker to analyze our DialogFlow bot performance. ### 37. Looker has transformed our data modeling **Rating:** 5.0/5.0 stars **Reviewed by:** Katie K. | Senior director of marketing, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 14, 2024 **What do you like best about Looker?** Looker is very user-friendly. It's easy to build data reports/dashboards and communicate with broader teams. The scheduled functionality to receive reports daily/weekly/whenever data is updated is key! **What do you dislike about Looker?** Sometimes using the custom measures isn't always intuitive. **What problems is Looker solving and how is that benefiting you?** Looker helps us analyze our customer data, predicting behaviors and more. ### 38. Data Analyst in an FMCG Group. 5 Years Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Touqeer R. | Data Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 16, 2024 **What do you like best about Looker?** Looker is great for exploring data, even if you're not a tech pro. And it's got awesome tools for making cool reports and dashboards with no trouble at all **What do you dislike about Looker?** Well; to be honest, I couldn't find much to dislike about Looker. Sometimes, the interface can be a bit overwhelming for new users, but once you get the hang of it, it's smooth sailing **What problems is Looker solving and how is that benefiting you?** Looker helps me easily analyze and understand data, which saves me a ton of time and effort. This means I can focus on making better decisions and driving results for my team or business ### 39. Great Data Exploration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** The ease with which you can explore your data, experimenting with visualizations and adding any columns that I want, especially customizable ones is incredibly easy even with minimal experience **What do you dislike about Looker?** The sharing mechanism is quite convoluted, sharing between people from the same organization is complicated. Both finding the definitions but also, the fact that it's file-based and not report/dashboard-based necessarily means that to share something I have to copy it into a different folder and give access to that and it's not part of the share flow so if I am trying to share with someone that doesn't already have access I can't immediately do that and have to exit, go to the access definitions, add them, and then go back **What problems is Looker solving and how is that benefiting you?** Makes creating dashboards to track flows and metrics very simple and accessible ### 40. comprehensive review on Looker **Rating:** 5.0/5.0 stars **Reviewed by:** Deeksha S. | Security Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 13, 2024 **What do you like best about Looker?** Ese of use, great customer support,ease of integration **What do you dislike about Looker?** None as of now, very happy with the tool **What problems is Looker solving and how is that benefiting you?** Data analytics, data warehouse ### 41. Review for Looker **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** June 12, 2024 **What do you like best about Looker?** It makes it easy for us to use data whenever needed. We can create dashboards and add filters as needed. **What do you dislike about Looker?** Sometimes it takes time for data to load and it might have few glitches in data here and there **What problems is Looker solving and how is that benefiting you?** We use Looker to get insights on our campaigns. It also helps us to set campaigns by providing relevant job titles or geographical location of the users. ### 42. Looker Studio, user friendly and detailed but sometimes it crashes **Rating:** 4.0/5.0 stars **Reviewed by:** Jhomaris D. | Quality Assurance Lead, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 21, 2024 **What do you like best about Looker?** It is easy to use with spreadsheets and its easy to integrate **What do you dislike about Looker?** Crashes without reason, could have more features. **What problems is Looker solving and how is that benefiting you?** Looker is helping my team transform data into numbers. We're able to show our clients valuable data through Looker studio. ### 43. User friendly tool but sill need improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Srinivasa Reddy B. | Data Analyst, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 23, 2024 **What do you like best about Looker?** 1. Connectivity 2. Integration with other vendors 3. Data Refreshemet and load **What do you dislike about Looker?** 1. Less Visualizations 2. User Interface **What problems is Looker solving and how is that benefiting you?** I Used Looker for daily visulizations to show case my business performance to stake holders. We connected our big query and when ever the new data is loaded is table and its refresh feature helps us to have the latest numbers. ### 44. Best for checking the accuracy of the numbers of your business orders **Rating:** 5.0/5.0 stars **Reviewed by:** Angella G. | Order Management Provisioning Finance, Accounting, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a review partner **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 06, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Looker?** I am using Looker everyday in more than a year and i can say it is very helpful and accurate since it is the one that I'm using to check if the numbers f my order are cocrrect its my basis and so far everything is ligned especially when I am checking the customer information. **What do you dislike about Looker?** None, but I hope the load will be more faster. **What problems is Looker solving and how is that benefiting you?** Had an issue once in checking the number of spaces that the customer is consuming which is more than on what he should have and by the help of looker I can compare and saw where the customer getting all the excess spaces that he used. It helps our customer service to lessen the dissatisfaction rate because we can now explain througly what is happening is his account. ### 45. Data Studio Comfort **Rating:** 4.0/5.0 stars **Reviewed by:** HARIS A. | Web & Mobile Hybrid Application developer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 03, 2024 **What do you like best about Looker?** The way we are able to join different tables is perhaps the think which I like best in data studio. It saves a lot of time and is really comfortable to use. **What do you dislike about Looker?** It hangs sometime and the charts take noticeable time to load. Additionally, if we want to change position of charts, table, it is very difficult. **What problems is Looker solving and how is that benefiting you?** It is helping me so I can visualize my data quickly. My data is on BigQuery so it is faster having connection to it. ### 46. Splendid **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 24, 2024 **What do you like best about Looker?** Looker is a very intuitive tool to use. I did not need any training on how to use it when I first created my account. It was all plug n play. The ability to download data from EACH chart as a CSV is amazing. Training of end users was quite simple as it is intuitive for one to use. It's Interactive. Ease of integration to different platforms like Digital Ocean, WooCommerce, etc. Ease of implementation with stakeholders in the organization. **What do you dislike about Looker?** Looker is limited in the number of charts and chart options it has. **What problems is Looker solving and how is that benefiting you?** I have a sales dashboard at work. This helps our inventory and finance teams to use it as a reporting tool since the data is all aggregated. ### 47. Amazing stuff by Looker **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 18, 2024 **What do you like best about Looker?** The ability to deal with different types of data and make dynamic dashboards **What do you dislike about Looker?** lagg is a reccuring issue that would need to be fixed **What problems is Looker solving and how is that benefiting you?** analytics, and presenting to stakeholders ### 48. Great BI tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 16, 2024 **What do you like best about Looker?** Flexible, data modeling layer, easy to use **What do you dislike about Looker?** UI feels stuck in time, dependent on analysts **What problems is Looker solving and how is that benefiting you?** Looker is our central BI Tool ### 49. Looker has been nothing short of a dynamic experience for me, very agile. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 13, 2024 **What do you like best about Looker?** The ease of use, the option for views, the option to choose between views and dashboards plus how extensive it gets for measures and logics and lastly it's visualization capabilities on get go. **What do you dislike about Looker?** Could be made more intuitive, kinda gets complicated at some point. **What problems is Looker solving and how is that benefiting you?** Allows quick adhoc analysis as well as automated reports and views. Saves me alot of time! ### 50. Its a good platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 15, 2024 **What do you like best about Looker?** It has expansion of view and easy to use. **What do you dislike about Looker?** Looker is very very slow and sometimes all data does not show. **What problems is Looker solving and how is that benefiting you?** Helps me in getting a detailed view of the data of our work. ## Looker Discussions - [Which databases does Looker work with?](https://www.g2.com/discussions/which-databases-does-looker-work-with) - 1 comment, 2 upvotes - [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) - 2 comments, 1 upvote - [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) - 1 comment, 1 upvote - [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) - 1 comment, 1 upvote - [How do I send a scheduler as visualization with multiple tables that don't have the same width](https://www.g2.com/discussions/14468-how-do-i-send-a-scheduler-as-visualization-with-multiple-tables-that-don-t-have-the-same-width) - 1 comment, 1 upvote - [View Looker pricing details and edition comparison](https://www.g2.com/products/looker/reviews?363c93cb_page=8%3Futm_source%3Dblog&57336c35_page=1&f4537cc1_page=2&page=7§ion=pricing&secure%5Bexpires_at%5D=2026-09-29+06%3A06%3A28+-0500&secure%5Bsession_id%5D=b7ebdf1d-f18c-4134-907b-f1144ebbf1f5&secure%5Btoken%5D=88f0dc8247e800d9c4e348feabc3f99472dffefb123643c623f648f09efa0373&format=llm_user) ## Looker Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Data Preparation** - Connectors - Data Governance **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - CRM Integration **Reporting** - Real-Time Reporting - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending - Data Capture and Transfer **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats - Mobile Dashboards - Public Dashboards - Private Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting - Budgeting/Forecasting - Correlation Analysis - Competitive Analysis - Sales Trend Analysis - Statistical Analysis **Data Updates** - Historical Snapshots - Real-Time Updating **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking - Predictive Analytics - Visual Analytics - Task Management - Contact Management - Lead Management - Opportunity Management - Workflow Management **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Collaboration** - Sharing - Co-Editing - Devices **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Additional Functionality** - Dynamic Modeling - Lead Qualification - Lead Capture - Real-Time Reporting - Contact Database - API - Reporting & Statistics - Role-Based Permissions - Collaboration Tools - Dashboard Creation - Modeling & Simulation - Exception Reporting - Generative AI - Sales Reports - Performance Metrics - "What If" Scenarios - Customizable Reports - Data Import/Export - AI Copilot - Graphical Data Presentation - Drag & Drop - Access Controls/Permissions - Alerts/Notifications - Business Process Control - Multi-Currency - Pipeline Reports **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity - Multiple Data Sources - Query Builder **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support - Database Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics - Ad hoc Query - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management **Data Updates** - Historical Snapshots - Real-Time Updating - Scheduled/Automated Reports - Customizable Reports - Predictive Analytics - Data Management - Real-Time Data **Additional Functionality** - Drag & Drop - Secure Data Storage - Data Import/Export - Customizable Branding - Dashboard Creation - Access Controls/Permissions - Real-Time Reporting - Metadata Management - Forecasting - Data Storage Management - Ad hoc Analysis - Ad hoc Reporting - Data Migration - AI Copilot - Self Service Data Preparation - Search/Filter - Data Mapping - Monitoring - Sentiment Analysis - User Management - Sales Trend Analysis - Charting - Reporting & Statistics - Performance Metrics - Alerts/Notifications - Data Extraction - Widgets - Storytelling - Trend Analysis - Collaboration Tools - Financing Management - Self-service Analytics - KPI Monitoring - Dashboard - API - Data Integration - Scorecards - Data Management - Task Management - Progress Tracking - Data Connectors - Data Visualization - Profitability Analysis - Project Tracking - Strategic Planning - Goal Setting/Tracking - Publishing/Sharing - Predictive Analytics - Real-Time Monitoring - Templates - Mobile Access - Customizable Templates - Workflow Management - Financial Reporting - Audit Management - OLAP - Single Sign On - Data Synchronization **Additional Functionality** - Generative AI - AI Copilot - Access Controls/Permissions - Mobile Reporting - Data Mapping - Multiple Data Sources - Forecasting - Customizable Branding - Charting - Customization - Role-Based Permissions - Real-Time Analytics - Workflow Management - Collaboration Tools - Ad hoc Query - Data Extraction - Data Synchronization - Application Development - Real-Time Reporting - Reporting & Statistics - Geographic Maps - Widgets - SSL Security - Reporting/Analytics - Self-service Analytics - Ad hoc Analysis - Data Capture and Transfer - Integration into Third Party Applications - Ad hoc Reporting - Visual Workflow Management - Visual Analytics - Single Sign On - Trend Analysis - Predictive Analytics - Data Visualization - Data Connectors - Benchmarking - Alerts/Notifications - Streaming Analytics - Mobile Access - Drag & Drop - Dashboard Creation **Additional Functionality** - Customizable Branding - Natural Language Processing - Data Extraction - AI Copilot - Ad hoc Reporting - Real-Time Reporting - Publishing/Sharing - Collaboration Tools - Strategic Planning - Self Service Data Preparation - Trend Analysis - Text Analysis - Real-Time Monitoring - Data Synchronization - Widgets - Benchmarking - Performance Metrics - Data Mapping - Generative AI - Trend/Problem Indicators - Customizable Templates - Access Controls/Permissions - Data Import/Export - Profitability Analysis - OLAP - Alerts/Notifications - Search/Filter - Drag & Drop - Data Connectors - Multiple Data Sources - Key Performance Indicators - Dashboard Creation - Role-Based Permissions - Data Mining - Forecasting - Ad hoc Query **Additional Functionality** - KPI Monitoring - Secure Data Storage - Multiple Data Sources - Data Visualization - Single Sign On - Natural Language Search - Search/Filter - Alerts/Notifications - AI Copilot - Real-Time Notifications - Collaboration Tools - Widgets - Performance Metrics - Ad hoc Reporting - Activity Tracking - Reporting/Analytics - Customizable Branding - Data Aggregation - Dashboard Creation - Data Connectors - Customizable Templates - Data Synchronization - API - Forecasting - Interactive Elements - Single Page View - Data Import/Export - Drag & Drop - Access Controls/Permissions - Trend Analysis - Workflow Management - Third-Party Integrations - Functions/Calculations - Historical Reporting - Data Capture and Transfer - Visual Discovery - Real-Time Updates - Real-Time Reporting - Data Mapping - Relational Display - Visual Analytics - OLAP - Ad hoc Query - Reporting & Statistics ## Top Looker Alternatives - 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