# Best E-Commerce Platforms

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 689

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Nexway (+2.65%) - Among all products in this category, Nexway recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,100+ Authentic Reviews
- 689+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=605&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Wix Studio, WooCommerce, Salesforce B2B Commerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce)

**Sponsored**

### SAP Commerce Cloud

SAP Commerce Cloud is a proven enterprise commerce solution that helps organizations create personalized buying experiences and simplify commerce operations to drive profitable growth. Whether supporting B2B, B2C, or B2B2C business models, SAP Commerce Cloud provides the flexibility and scale to support organizations of all sizes while adapting to evolving customer expectations and commerce requirements. AI-powered capabilities such as intelligent product discovery, recommendations, shopping assistants, and guided selling help customers make confident purchasing decisions, while self-service experiences and commerce automation improve efficiency and reduce costs. Native SAP ERP integration and a broad partner ecosystem help connect customer demand with operational execution to deliver trusted commerce experiences at scale. SAP Commerce Cloud is trusted by more than 3,500 customers across 20 industries and 100 countries. Customers rely on the solution for enterprise-scale performance and reliability, supporting more than $570 billion in gross merchandise value and over 120 million orders.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-08-19T05%3A55%3A54Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms&secure%5Btoken%5D=16a59a29ff214d6952a677b6cd3820d1ad0eb35b60e3ad064af6a95ee5c246db&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2023%2F06%2Fe4554804-787e-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-CEX-407333%26source%3DCOMMERCE-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [Shopify](https://www.g2.com/products/shopify/reviews)

Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars

**Average Rating:** 4.4/5.0

**Total Reviews:** 4,953

#### How Do G2 Users Rate Shopify?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Extensibility:** 8.5/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shopify?

- **Seller:** [Shopify](https://www.g2.com/sellers/shopify)
- **Year Founded:** 2006
- **HQ Location:** Ottawa, ON
- **Twitter:** @Shopify  
450,909 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website)  
28,516 employees on LinkedIn®
- **Ownership:** NYSE:SHOP

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 78% Small, 15% Medium

#### What Do G2 Reviewers Say About Shopify?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Shopify, enjoying intuitive setup and management without technical hassles.
- Users value the **easy integration** with various platforms and payment methods, enhancing their Shopify experience.
- Users commend Shopify for its **quick and smooth setup** , allowing effortless launch and customization of online stores.
- Users love the **ease of use** of Shopify, making their e-commerce operations smooth and efficient.
- Users find Shopify to be **extremely reliable** , offering a smooth experience without technical hassles for store setups.

##### Cons

- Users find Shopify **expensive** due to extra costs for third-party apps and the need for coding for advanced customization.
- Users find **limited customization** frustrating, often requiring coding or costly apps for more complex needs.
- Users find Shopify's **limited features** challenging, as they often require additional apps and coding knowledge for customization.
- Users express concern over **pricing issues** due to high transaction fees and reliance on paid third-party apps.
- Users face **integration issues** with third-party apps on Shopify, complicating customization and increasing operational challenges.

#### What Are Recent G2 Reviews of Shopify?

**["Shopify Keeps Our Order Management Organized and Efficient"](https://www.g2.com/survey_responses/shopify-review-13107263)**

**Rating:** 4.0/5.0 stars

_— Luz Paola Q._

[Read full review](https://www.g2.com/survey_responses/shopify-review-13107263)

**["Shopify Makes Managing Products and Your Homepage Effortless"](https://www.g2.com/survey_responses/shopify-review-13222207)**

**Rating:** 5.0/5.0 stars

_— Melinda L._

[Read full review](https://www.g2.com/survey_responses/shopify-review-13222207)

#### What Are G2 Users Discussing About Shopify?

- [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes
- [How is Shopify being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes
- [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes
- [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) - 3 comments
- [Is Shopify a software?](https://www.g2.com/discussions/is-shopify-a-software) - 2 comments

### [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)

Shopify Plus is the commerce platform for enterprise high-growth, high-volume brands, coupling speed and agility with the scalable foundation they need to grow bigger, faster. Our platform enables brands to break the rules of commerce through: - Unlimited extensibility, integrations, and customization through Shopify apps and partners - Custom automation with apps like Shopify Flow, Launchpad, and Scripts - Accelerated and customizable checkout - Localized customer experiences with global storefronts Shopify Plus powers 10,000+ of the fastest growing brands in the world, including FashionNova, Budweiser, RedBull, Colourpop, and more. To learn more and see a demo, please visit: https://www.shopify.com/plus

**Average Rating:** 4.4/5.0

**Total Reviews:** 856

#### How Do G2 Users Rate Shopify Plus?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Extensibility:** 8.1/10 (Category avg: 8.4/10)
- **Customization:** 8.2/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shopify Plus?

- **Seller:** [Shopify](https://www.g2.com/sellers/shopify)
- **Company Website:** www.shopify.com
- **Year Founded:** 2006
- **HQ Location:** Ottawa, ON
- **Twitter:** @Shopify  
450,909 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website)  
28,516 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 64% Small, 26% Medium

#### What Do G2 Reviewers Say About Shopify Plus?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Shopify Plus' **ease of use** invaluable for quick training and efficient store management across teams.
- Users value the **professional customer support** of Shopify Plus, enhancing their confidence in managing complex business needs.
- Users value the **reliability** of Shopify Plus for seamless multi-location management and powerful inventory capabilities.
- Users find Shopify Plus' **easy setup** a breeze, allowing for a smooth and user-friendly experience right from the start.
- Users find the **quick setup** of Shopify Plus highly efficient, facilitating a smooth onboarding experience for their teams.

##### Cons

- Users find Shopify Plus **expensive** , with costs escalating due to additional apps and limited customization for unique needs.
- Users face **limited customization** with Shopify Plus, especially for unique checkout flows and core backend logic.
- Users find the **limited features** of Shopify Plus can hinder customization without additional apps or developer support.
- Users express concern over **missing features** , highlighting the need for more native functionalities and flexibility in customization.
- Users express frustration with **limited reporting** on Shopify Plus, finding it inadequate for comprehensive site management.

#### What Are Recent G2 Reviews of Shopify Plus?

**["Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience"](https://www.g2.com/survey_responses/shopify-plus-review-12484480)**

**Rating:** 4.5/5.0 stars

_— Valeriia I._

[Read full review](https://www.g2.com/survey_responses/shopify-plus-review-12484480)

**["Simple, Scalable, and Always Innovating—with Lightning-Fast Shopify Plus Support"](https://www.g2.com/survey_responses/shopify-plus-review-12723445)**

**Rating:** 5.0/5.0 stars

_— Jordan D._

[Read full review](https://www.g2.com/survey_responses/shopify-plus-review-12723445)

#### What Are G2 Users Discussing About Shopify Plus?

- [How does Shopify plus work?](https://www.g2.com/discussions/how-does-shopify-plus-work) - 2 comments
- [What brands use Shopify plus?](https://www.g2.com/discussions/what-brands-use-shopify-plus) - 1 comment
- [What are the features of Shopify?](https://www.g2.com/discussions/shopify-plus-what-are-the-features-of-shopify) - 1 comment
- [What are the benefits of Shopify plus?](https://www.g2.com/discussions/what-are-the-benefits-of-shopify-plus) - 1 comment

### [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)

Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale.

**Average Rating:** 4.3/5.0

**Total Reviews:** 558

#### How Do G2 Users Rate Salesforce B2C Commerce?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Extensibility:** 8.4/10 (Category avg: 8.4/10)
- **Customization:** 8.5/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Salesforce B2C Commerce?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Developer, Manager
- **Top Industries:** Retail, Information Technology and Services
- **Company Size:** 40% Medium, 33% Large

#### What Do G2 Reviewers Say About Salesforce B2C Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Salesforce B2C Commerce, making it easy to manage extensive inventories.
- Users appreciate the **robust feature set** of Salesforce B2C Commerce, enhancing personalization and scalability for digital experiences.
- Users value the **seamless integration** with the Salesforce ecosystem, enhancing efficiency and customer experience across all channels.
- Users appreciate the **personalization tools** of Salesforce B2C Commerce, enhancing customer engagement and boosting conversion rates.
- Users value the **easy integration** of Salesforce B2C Commerce with its extensive Salesforce ecosystem for enhanced operations.

##### Cons

- Users find the **complex setup** challenging and costly, especially smaller teams lacking technical resources.
- Users find the **high costs** of Salesforce B2C Commerce a barrier, particularly for smaller businesses and teams.
- Users find the **complexity of setup and customization** challenging, especially for smaller companies with limited resources.
- Users find the **difficult setup** of Salesforce B2C Commerce a challenge, needing specialized skills for integration and customization.
- Users find the **complex implementation** of Salesforce B2C Commerce challenging, especially for smaller companies with limited expertise.

#### What Are Recent G2 Reviews of Salesforce B2C Commerce?

**["Reliable and Scalable Ecommerce with Salesforce B2C Commerce"](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370)**

**Rating:** 5.0/5.0 stars

_— Rossella P._

[Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370)

**["Efficient Integration, But a Bit Pricey"](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907)**

**Rating:** 4.0/5.0 stars

_— Siddhant S._

[Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907)

#### What Are G2 Users Discussing About Salesforce B2C Commerce?

- [What is Salesforce Commerce for B2C used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2c-used-for)
- [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) - 1 comment
- [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment
- [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) - 1 comment
- [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) - 1 comment

### [Wix Studio](https://www.g2.com/products/wix-studio/reviews)

Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows, and robust business tools, it empowers freelancers and agencies to build, manage, and scale exceptional websites with maximum efficiency. Wix Studio addresses the requirements of professional web creators by offering an all-in-one solution that combines advanced design technology with workflow, business and client management tools. Users can efficiently collaborate, design high-performing websites and grow their client base—whether they are part of an agency, small studio, or working independently. Key features include: - Advanced design capabilities: Access a fully responsive drag-and-drop editor with extensive design precision and flexibility. With custom breakpoints, layout grids and no-code animations and effects you can create visually distinctive, custom websites. - Hyper-efficient workflow: Wix Studio is built to streamline workflows, minimize repetition, and maximize creative output. From the start, you can instantly convert design files into fully functional websites with the Figma to Studio plugin, or quickly map site structures using the AI-powered Visual Sitemap and Wireframe Generator. A library of pre-designed components and over 375 responsive templates makes building faster, while site styles and themes ensure brand consistency across projects. And with built-in AI tools to automate repetitive tasks and optimize design, you can stay focused on creativity, not busywork. - Deep functionality: Wix Studio offers a robust no-code CMS, enabling dynamic content creation, custom collections and precise styling. Creators can also add custom CSS, backend logic, and work in a VS Code-based IDE or integrate with GitHub for seamless development and deployment. - Client management: Centralize communication, approvals and feedback within the platform, simplifying client management. The Client Kit enables seamless handovers by allowing you to add custom tutorials, guides and resources directly to client dashboards for easy onboarding and ongoing support. With tools like Content Mode, clients can independently update site content without affecting design. - Management workflows: Manage your team and clients from one unified dashboard. With built-in solutions for Stores, Events, Bookings, and more, creators can easily handle diverse client operations—no plugins or external tools needed. Wix Studio brings everything together, combining collaborative tools, ready-made sections, and wireframes to streamline both building and management. Plus, built-in automations take care of marketing, customer engagement, and internal notifications, so you can focus on what matters most. - Growth opportunity: Wix Studio helps agencies and freelancers turn creative expertise into scalable growth. Through the Partner Program, you’ll unlock tiered benefits that evolve with your agency while opening new income streams. Sell custom templates in the global Marketplace, earn revenue share from premium sites and marketing solutions, and monetize your apps and widgets by reaching over 258 million users in the Wix App Market. Wix Studio is a versatile solution for professional web creators seeking to efficiently produce exceptional websites and manage their workflow and business growth in a unified platform.

**Average Rating:** 4.6/5.0

**Total Reviews:** 81

#### How Do G2 Users Rate Wix Studio?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Extensibility:** 8.5/10 (Category avg: 8.4/10)
- **Customization:** 8.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Wix Studio?

- **Seller:** [Wix](https://www.g2.com/sellers/wix)
- **Company Website:** www.wix.com
- **Year Founded:** 2006
- **HQ Location:** Tel Aviv
- **Twitter:** @Wix  
391,474 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,506 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Design, Marketing and Advertising
- **Company Size:** 77% Small, 10% Medium

#### What Do G2 Reviewers Say About Wix Studio?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Wix Studio, making website management simple and efficient for various projects.
- Users value the **flexible design options** of Wix Studio, enhancing creativity and efficiency in web design projects.
- Users love the **versatile development options** and intuitive design tools of Wix Studio, enhancing workflow and creativity.
- Users appreciate the **simplicity and efficiency** of Wix Studio, enabling quick web page creation and updates.
- Users appreciate the **incredible customer support** of Wix Studio, highlighting responsiveness and dedication in resolving issues.

##### Cons

- Users find Wix Studio has **limited features** , leading to manual processes and complications with form and menu options.
- Users feel Wix Studio lacks **streamlined features** , making site creation tedious and requiring extensive support.
- Users find **limited customization** options in Wix Studio, requiring workarounds and hindering dynamic design capabilities.
- Users face a **steep learning curve** with Wix Studio, which can be overwhelming for beginners due to its complexity.
- Users find Wix Studio's **limited options** for features and interactivity challenging, especially for complex client projects.

#### What Are Recent G2 Reviews of Wix Studio?

**["Intuitive Tool, Fundamental for Agencies"](https://www.g2.com/survey_responses/wix-studio-review-11574784)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/wix-studio-review-11574784)

**["Decade Long User Here: Best-in-Class Customer Service and an Ever-Improving Wix Studio!"](https://www.g2.com/survey_responses/wix-studio-review-12860884)**

**Rating:** 5.0/5.0 stars

_— NitPickin Mobile Detailing T._

[Read full review](https://www.g2.com/survey_responses/wix-studio-review-12860884)

### [WooCommerce](https://www.g2.com/products/woocommerce/reviews)

WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Add powerful shop facilities to your WordPress website with our free eCommerce plugin. Powering over 24% of all online shops, WooCommerce helps you sell anything. Beautifully.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,234

#### How Do G2 Users Rate WooCommerce?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Extensibility:** 8.7/10 (Category avg: 8.4/10)
- **Customization:** 8.7/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind WooCommerce?

- **Seller:** [Automattic Inc.](https://www.g2.com/sellers/automattic-inc)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @automattic  
57,202 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d04821a8869970b3fb612d0baf4b054ff467b5fdcf21ea405aa98f0fab97697&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F58194%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,152 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 89% Small, 9% Medium

#### What Do G2 Reviewers Say About WooCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of WooCommerce, allowing quick setup and effortless management of their online stores.
- Users value the **easy integration** of WooCommerce with various platforms, enhancing e-commerce functionality effortlessly.
- Users value the **extensive plugin flexibility** of WooCommerce, enabling quick customizations and seamless integrations for e-commerce success.
- Users love the **quick e-commerce setup** with WooCommerce, facilitating easy integration and automation for diverse online stores.
- Users value the **extensive customizability** of WooCommerce, empowering them to tailor their stores to unique needs.

##### Cons

- Users find the **extra costs for premium features** of WooCommerce to be a significant drawback for their budgets.
- Users experience **slow performance** with WooCommerce, particularly when using multiple plugins, impacting overall website functionality.
- Users often face **integration issues** with WooCommerce, as updates and multiple plugins can complicate functionality and performance.
- Users find the **limited features** in WooCommerce necessitate additional plugins and custom development for optimal use.
- Users face **update issues** that can disrupt functionality, especially with customizations and third-party integrations during upgrades.

#### What Are Recent G2 Reviews of WooCommerce?

**["Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration"](https://www.g2.com/survey_responses/woocommerce-review-13023564)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/survey_responses/woocommerce-review-13023564)

**["Customizable, Easy to Use, but Slows with Plugins"](https://www.g2.com/survey_responses/woocommerce-review-13250116)**

**Rating:** 4.5/5.0 stars

_— Kubiki A._

[Read full review](https://www.g2.com/survey_responses/woocommerce-review-13250116)

#### What Are G2 Users Discussing About WooCommerce?

- [What is WooCommerce used for?](https://www.g2.com/discussions/what-is-woocommerce-used-for) - 3 comments, 1 upvote
- [Is WooCommerce free to use?](https://www.g2.com/discussions/is-woocommerce-free-to-use) - 2 comments
- [What is featured products in WooCommerce?](https://www.g2.com/discussions/what-is-featured-products-in-woocommerce) - 1 comment
- [What is the use of WooCommerce?](https://www.g2.com/discussions/what-is-the-use-of-woocommerce) - 2 comments

### [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)

Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business.

**Average Rating:** 4.4/5.0

**Total Reviews:** 285

#### How Do G2 Users Rate Salesforce B2B Commerce?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Extensibility:** 8.2/10 (Category avg: 8.4/10)
- **Customization:** 8.2/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.1/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Salesforce B2B Commerce?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Business Development Representative, Salesforce Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 36% Medium, 33% Large

#### What Do G2 Reviewers Say About Salesforce B2B Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Salesforce B2B Commerce, enjoying streamlined purchasing and seamless integration with Salesforce.
- Users value the **seamless integration** of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing efficiency in B2B operations.
- Users value the **seamless integration** of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing overall business operations.
- Users value the **seamless integration** of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing overall efficiency and user experience.
- Users appreciate the **easy integrations** of Salesforce B2B Commerce, enhancing their overall business operations and experience.

##### Cons

- Users find Salesforce B2B Commerce to be **expensive** due to its unclear pricing and costly add-ons.
- Users find the **complex setup** of Salesforce B2B Commerce to be costly and challenging without skilled support.
- Users find the **complexity and cost** of Salesforce B2B Commerce can hinder effective implementation and customization.
- Users find the **difficult learning curve** frustrating, as mastering the system can be time-consuming and challenging.
- Users face **development challenges** with Salesforce B2B Commerce due to complexity in setup and high licensing costs.

#### What Are Recent G2 Reviews of Salesforce B2B Commerce?

**["Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce"](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)**

**Rating:** 5.0/5.0 stars

_— Schantera M._

[Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)

**["Salesforce B2B Commerce: Powerful B2B Hierarchies, SSO, Custom Pricing & RBAC"](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)**

**Rating:** 4.5/5.0 stars

_— Akansha C._

[Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)

#### What Are G2 Users Discussing About Salesforce B2B Commerce?

- [What is your experience with Salesforce Commerce for B2B, and what improvements would you suggest?](https://www.g2.com/discussions/what-is-your-experience-with-salesforce-commerce-for-b2b-and-what-improvements-would-you-suggest)
- [What is Salesforce Commerce for B2B used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2b-used-for) - 1 comment
- [What are the advantages of b2b e commerce?](https://www.g2.com/discussions/what-are-the-advantages-of-b2b-e-commerce) - 1 comment
- [What is b2b e commerce with example?](https://www.g2.com/discussions/what-is-b2b-e-commerce-with-example) - 1 comment
- [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/what-is-b2b-and-b2c-in-salesforce)

### [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)

Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys.

**Average Rating:** 4.0/5.0

**Total Reviews:** 598

#### How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.9/10)
- **Extensibility:** 8.7/10 (Category avg: 8.4/10)
- **Customization:** 8.6/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Web Developer
- **Top Industries:** Retail, Information Technology and Services
- **Company Size:** 58% Small, 30% Medium

#### What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **remarkable customization options** and seamless integration capabilities of Adobe Commerce, enhancing their online store experience.
- Users love the **flexibility and extensive customizability** of Adobe Commerce, empowering tailored solutions for their businesses.
- Users love the **extensive customization options** of Adobe Commerce, enabling tailored solutions for diverse ecommerce needs.
- Users admire the **flexibility** of Adobe Commerce, enabling seamless customization and integration tailored to business needs.
- Users value the **ease of use** of Adobe Commerce, allowing effortless customization and streamlined management of multiple stores.

##### Cons

- Users find the **steep learning curve** challenging, requiring significant time and expertise for effective use of Adobe Commerce.
- Users struggle with **developer dependency** , finding troubleshooting and customization difficult without technical expertise or assistance.
- Users find the **complexity and steep learning curve** of Adobe Commerce challenging, impacting setup and performance negatively.
- Users find the **complex setup** of Adobe Commerce overwhelming, requiring technical skills and potentially developer assistance.
- Users experience **slow performance** with Adobe Commerce, noting lengthy load times and complex initial setup challenges.

#### What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)?

**["Flexible, Scalable Adobe Commerce with Smooth Store Customization"](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)

**["Solid E-commerce Platform, but Requires Developer Support"](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)**

**Rating:** 4.0/5.0 stars

_— Praney M._

[Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)

#### What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)?

- [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) - 2 comments, 1 upvote

### [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)

Your business was never one-size-fits-all. BigCommerce, powered by Commerce, is a flexible, open commerce platform built to match. Run hosted, headless, or fully composable — and power both B2C and B2B storefronts from a single back end, without compromise. Design visually with an advanced drag-and-drop editor or go deeper with full API and code access, convert more with an optimized one-page checkout, and get paid your way with 20+ embedded payment providers and 130+ payment solutions — with no extra fees. With 1,200+ apps and 600+ integrations, BigCommerce powers growth across B2C and B2B, including BMW, The RealReal, UPLIFT Desk, Mizuno, and AS Colour. Check out success stories from businesses like yours, visit: https://www.bigcommerce.com/case-study/

**Average Rating:** 4.2/5.0

**Total Reviews:** 571

#### How Do G2 Users Rate BigCommerce?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibility:** 7.6/10 (Category avg: 8.4/10)
- **Customization:** 7.4/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind BigCommerce?

- **Seller:** [Commerce](https://www.g2.com/sellers/commerce)
- **Company Website:** www.commerce.com
- **Year Founded:** 2009
- **HQ Location:** Austin, TX
- **Twitter:** @bigcommerce  
65,688 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c7080c4ecba9a2bdfe57737ac3a375c6395314771bf76fda54e16e5962ed50e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpoweredbycommerce%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,875 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 75% Small, 19% Medium

#### What Do G2 Reviewers Say About BigCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of BigCommerce, making online store setup and management effortless.
- Users praise BigCommerce for its **exceptional customer support** , ensuring quick and effective problem resolution every time.
- Users appreciate the **easy integration** of BigCommerce, making it simple to connect with various systems and tools.
- Users praise BigCommerce for its **exemplary customer service** , noting quick and effective resolutions to issues.
- Users enjoy the **easy setup** of BigCommerce, praising its user-friendly backend and built-in functionalities.

##### Cons

- Users find **limited customization options** in BigCommerce restrict their design flexibility and add costs for advanced features.
- Users find BigCommerce **expensive** due to unexpected cost increases and additional fees for basic features.
- Users find **difficult customization** in BigCommerce frustrating, particularly for unique design needs and advanced features.
- Users face **customization difficulties** with BigCommerce, struggling to maintain custom features during theme updates and lacking flexibility.
- Users find **BigCommerce's limited features** restrictive, often needing add-ons or upgrades for essential customization and functionality.

#### What Are Recent G2 Reviews of BigCommerce?

**["Effortless App Integration on an Intuitive Platform"](https://www.g2.com/survey_responses/bigcommerce-review-12098345)**

**Rating:** 4.5/5.0 stars

_— Phil S._

[Read full review](https://www.g2.com/survey_responses/bigcommerce-review-12098345)

**["A solid (if a little clunky) B2B Choice for smaller b2b organizations that require commerce"](https://www.g2.com/survey_responses/bigcommerce-review-8806166)**

**Rating:** 4.0/5.0 stars

_— Nicholas W._

[Read full review](https://www.g2.com/survey_responses/bigcommerce-review-8806166)

#### What Are G2 Users Discussing About BigCommerce?

- [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) - 1 comment, 1 upvote
- [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) - 2 comments
- [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) - 3 comments
- [What is BigCommerce platform?](https://www.g2.com/discussions/what-is-bigcommerce-platform)

### [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews)

SAP Commerce Cloud is a proven enterprise commerce solution that helps organizations create personalized buying experiences and simplify commerce operations to drive profitable growth. Whether supporting B2B, B2C, or B2B2C business models, SAP Commerce Cloud provides the flexibility and scale to support organizations of all sizes while adapting to evolving customer expectations and commerce requirements. AI-powered capabilities such as intelligent product discovery, recommendations, shopping assistants, and guided selling help customers make confident purchasing decisions, while self-service experiences and commerce automation improve efficiency and reduce costs. Native SAP ERP integration and a broad partner ecosystem help connect customer demand with operational execution to deliver trusted commerce experiences at scale. SAP Commerce Cloud is trusted by more than 3,500 customers across 20 industries and 100 countries. Customers rely on the solution for enterprise-scale performance and reliability, supporting more than $570 billion in gross merchandise value and over 120 million orders.

**Average Rating:** 4.3/5.0

**Total Reviews:** 296

#### How Do G2 Users Rate SAP Commerce Cloud?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibility:** 8.7/10 (Category avg: 8.4/10)
- **Customization:** 8.5/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SAP Commerce Cloud?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Consultant, Associate
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 46% Large, 33% Medium

#### What Do G2 Reviewers Say About SAP Commerce Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SAP Commerce Cloud, enabling efficient implementation and intuitive operations across complex business models.
- Users value the **seamless integrations** with the SAP ecosystem, enhancing data consistency and streamlining processes effectively.
- Users value the **deep customization options** of SAP Commerce Cloud, enhancing efficiency and meeting diverse business needs.
- Users value the **strong integration with the SAP ecosystem** , enhancing their B2B and B2C commerce capabilities significantly.
- Users value the **flexibility and scalability** of SAP Commerce Cloud, enabling personalized and seamless customer experiences.

##### Cons

- Users find SAP Commerce Cloud **very expensive** , making it less accessible for small businesses and budget-conscious customers.
- Users find SAP Commerce Cloud's setup and maintenance **complex** , requiring skilled developers and significant learning effort.
- Users find SAP Commerce Cloud's **difficult learning curve** challenging, especially when customizing and adapting to its features.
- Users often struggle with a **steep learning curve** for SAP Commerce Cloud, making initial adaptation time-consuming and challenging.
- Users find **implementation complex** , requiring skilled developers and incurring high costs, leading to potential challenges in usability.

#### What Are Recent G2 Reviews of SAP Commerce Cloud?

**["SAP Commerce Cloud: Unmatched Stability for Complex Enterprise B2B"](https://www.g2.com/survey_responses/sap-commerce-cloud-review-13165392)**

**Rating:** 4.0/5.0 stars

_— Hitesh M._

[Read full review](https://www.g2.com/survey_responses/sap-commerce-cloud-review-13165392)

**["Enterprise-Grade Flexibility, Scalable Performance, and Strong SAP Integrations"](https://www.g2.com/survey_responses/sap-commerce-cloud-review-12817002)**

**Rating:** 5.0/5.0 stars

_— Vedant G._

[Read full review](https://www.g2.com/survey_responses/sap-commerce-cloud-review-12817002)

#### What Are G2 Users Discussing About SAP Commerce Cloud?

- [What is SAP Commerce Cloud used for?](https://www.g2.com/discussions/what-is-sap-commerce-cloud-used-for) - 1 comment
- [Is SAP Hybris SaaS?](https://www.g2.com/discussions/is-sap-hybris-saas)
- [What is CMS cockpit in hybris?](https://www.g2.com/discussions/hybris-product-content-management-what-is-cms-cockpit-in-hybris)
- [What is CMS cockpit in hybris?](https://www.g2.com/discussions/what-is-cms-cockpit-in-hybris)
- [What are three integrations that enhance the functionality of SAP Commerce Cloud?](https://www.g2.com/discussions/what-are-three-integrations-that-enhance-the-functionality-of-sap-commerce-cloud)

### [Wix](https://www.g2.com/products/wix/reviews)

Wix is a website builder that lets any business or individual build their own professional website. By combining design tools and business solutions in one AI-powered platform, Wix makes it easy for anyone to create without limits and scale confidently online. Whether it’s a personal portfolio, blog, service business or eCommerce store, Wix has a solution for you. You can get started by vibe coding a website with Wix Harmony, or choosing a designer-made template for something more structured. Either way, your site can then be easily customized with a smart drag and drop editor. Every site includes multi-cloud hosting, lightning-fast web performance and enterprise grade security. Wix goes beyond basic website creation with built-in tools and AI features to support your full online journey. You can generate content using AI in the same brand voice across your entire site, as well as images, SEO tags, marketing materials and much more. You can also use Wix to search for and register a custom domain with access to 400+ TLD options, set up a professional business email and use advanced branding features. Wix also has website analytics and a mobile app, so you can monitor and manage your site from anywhere. No matter your website or business, Wix combines everything you need into one intuitive platform used by millions worldwide. What are the main features of Wix? • AI website builder that can create a site for any industry • Smart drag and drop editor to intuitively edit your site • Professionally designed website templates • Ability to search for and register a custom domain • Multi-cloud web hosting with fast performance and built-in security • Advanced marketing tools including SEO and LLM optimization • eCommerce solutions equipped with multi-channel sales • Online scheduling software for service-based businesses • Blogging and portfolio capabilities to grow and monetize your audience • Full-stack web dev tools for advanced customization

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,824

#### How Do G2 Users Rate Wix?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibility:** 8.5/10 (Category avg: 8.4/10)
- **Customization:** 8.5/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Wix?

- **Seller:** [Wix](https://www.g2.com/sellers/wix)
- **Company Website:** www.wix.com
- **Year Founded:** 2006
- **HQ Location:** Tel Aviv
- **Twitter:** @Wix  
391,474 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,506 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 79% Small, 15% Medium

#### What Do G2 Reviewers Say About Wix?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Wix, enabling effortless website creation with a wealth of templates and features.
- Users love the **easy creation** process with Wix, leveraging its intuitive drag-and-drop functionality and extensive templates.
- Users love the **wide variety of customizable templates** offered by Wix, allowing for unique and personalized website designs.
- Users enjoy the **no coding flexibility** of Wix, enabling easy website creation with diverse templates and integrations.
- Users appreciate the **simplicity and user-friendliness** of Wix, making website creation easy for beginners with impressive features.

##### Cons

- Users find **limited customization** options in Wix, suggesting better alternatives for advanced design and functionality.
- Users find Wix to be **expensive** with hidden charges and costly premium features affecting overall value.
- Users find **pricing issues** with Wix, citing high costs and limited currency support for diverse needs.
- Users find **limited features** in Wix, especially with its fewer plugins and restricted customization options.
- Users find the **limited templates** restricting as switching can result in lost content and rebuilding efforts.

#### What Are Recent G2 Reviews of Wix?

**["Did Wix reach the peak of the mountain?"](https://www.g2.com/survey_responses/wix-review-13098963)**

**Rating:** 4.5/5.0 stars

_— Francisco V._

[Read full review](https://www.g2.com/survey_responses/wix-review-13098963)

**["Creative way to have a beautiful website."](https://www.g2.com/survey_responses/wix-review-13114795)**

**Rating:** 4.5/5.0 stars

_— Deinilys T._

[Read full review](https://www.g2.com/survey_responses/wix-review-13114795)

#### What Are G2 Users Discussing About Wix?

- [What are the advanced design features in Wix that a new user should learn to create a professional website?](https://www.g2.com/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) - 1 comment
- [What is Wix used for?](https://www.g2.com/discussions/what-is-wix-used-for) - 1 comment, 2 upvotes
- [Does Wix have a booking feature?](https://www.g2.com/discussions/does-wix-have-a-booking-feature) - 2 comments

### [commercetools](https://www.g2.com/products/commercetools/reviews)

The inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. As the visionary of the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools gives companies the agility to innovate and iterate on the fly, merge on and off-line channels, drive revenue, and future proof their business. Based in Munich, Germany, with offices in Europe, Asia, and the United States, commercetools is singularly focused on leading a future of limitless commerce possibilities. commercetools software has been implemented by DAX as well as Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion. commercetools is named a global 'Leader' in the Gartner Magic Quadrant for Digital Commerce, in the Forrester B2C Commerce Solutions Wave™, and in the IDC MarketScape: Headless Digital Commerce.

**Average Rating:** 4.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate commercetools?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Extensibility:** 9.2/10 (Category avg: 8.4/10)
- **Customization:** 10.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind commercetools?

- **Seller:** [commercetools](https://www.g2.com/sellers/commercetools)
- **Year Founded:** 2006
- **HQ Location:** Munich, Germany
- **Twitter:** @commercetools  
3,553 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fea33a00f54aa09a891315eb1c1d6bd6cef631ce3d287331a4f6f5337220609&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommercetools%2F&secure%5Burl_type%5D=linkedin_company_website)  
572 employees on LinkedIn®
- **Phone:** 1 212 220 3809

#### Who Uses This Product?

- **Company Size:** 41% Large, 29% Medium

#### What Do G2 Reviewers Say About commercetools?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **amazing customer service** of commercetools, expressing gratitude for their support.
- Users praise the **smooth customer support** of commercetools, making integration and implementation seamless for their businesses.
- Users appreciate the **ease of use** of commercetools, highlighting its smooth integration and helpful customer support.
- Users find **easy integration** with commercetools seamless, enhancing their experience and streamlining business processes effectively.
- Users enjoy the **easy implementation** of commercetools, appreciating its smooth integration and excellent customer support.

#### What Are Recent G2 Reviews of commercetools?

**["Effortless Integration and Outstanding Support"](https://www.g2.com/survey_responses/commercetools-review-10532168)**

**Rating:** 5.0/5.0 stars

_— Yana N._

[Read full review](https://www.g2.com/survey_responses/commercetools-review-10532168)

**["Flexible Solution with Strong Backend, Lacks Mobile App Capability"](https://www.g2.com/survey_responses/commercetools-review-12568737)**

**Rating:** 4.0/5.0 stars

_— Jose Z._

[Read full review](https://www.g2.com/survey_responses/commercetools-review-12568737)

#### What Are G2 Users Discussing About commercetools?

- [What is a headless commerce platform?](https://www.g2.com/discussions/commercetools-what-is-a-headless-commerce-platform)
- [What is a commerce platform?](https://www.g2.com/discussions/commercetools-what-is-a-commerce-platform)
- [How much is commercetools?](https://www.g2.com/discussions/how-much-is-commercetools)
- [What does commercetools do?](https://www.g2.com/discussions/what-does-commercetools-do)

### [Sage eCommerce](https://www.g2.com/products/sage-ecommerce/reviews)

Sage eCommerce is a comprehensive solution designed to seamlessly integrate online sales channels with Sage's Enterprise Resource Planning (ERP) systems, enabling businesses to manage their eCommerce operations efficiently. This platform caters to both B2B and B2C markets, providing a unified approach to online sales management. Key Features and Functionality: - Seamless ERP Integration: Directly connects with Sage ERP systems, ensuring real-time synchronization of orders, inventory, customer data, and financial transactions. - Content Management System (CMS): Offers an intuitive CMS for easy creation and management of web pages, product details, and content layout through a user-friendly drag-and-drop interface. - Product Display: Supports multiple images per item, wish lists, flexible product groupings, size and color variants, cross-sell promotions, and robust search capabilities. - Checkout and Shipping: Features a streamlined single-page checkout, mobile-optimized shopping cart, integration with Sage Sales Tax, and real-time shipping rate calculations with global and regional carriers. - Customer Portal: Provides customers with real-time access to order tracking, shipping activity, online invoice payments, and detailed invoice histories. Primary Value and Solutions Provided: Sage eCommerce addresses the complexities of managing online sales by offering a fully integrated platform that connects eCommerce operations with back-office systems. This integration eliminates the need for manual data entry, reduces errors, and ensures consistency across all sales channels. By providing real-time data access and a unified system for managing pricing, inventory, and customer information, businesses can enhance operational efficiency, improve customer satisfaction, and drive revenue growth. The platform's scalability and flexibility make it suitable for businesses aiming to expand their online presence while maintaining control over their operations.

**Average Rating:** 4.3/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Sage eCommerce?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Extensibility:** 8.0/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sage eCommerce?

- **Seller:** [Sage Software](https://www.g2.com/sellers/sage-software-d61a780c-4fb3-4781-9519-baa772f5ea91)
- **Year Founded:** 1981
- **HQ Location:** Newcastle
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86f239d02fadcee5a4a98d333eece19ed93d313e880a1b86e6451872bfa2360c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2802%2F&secure%5Burl_type%5D=linkedin_company_website)  
15,579 employees on LinkedIn®
- **Ownership:** SGE.L
- **Phone:** +1 (866) 996-7243

#### Who Uses This Product?

- **Company Size:** 45% Medium, 35% Small

#### What Do G2 Reviewers Say About Sage eCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Sage eCommerce, finding it intuitive and efficient for managing online sales.
- Users appreciate the **quick setup** of Sage eCommerce, enjoying its user-friendly design for efficient online sales management.
- Users appreciate the **navigation ease** of Sage eCommerce, enabling efficient management of online sales effortlessly.
- Users appreciate the **user-friendly experience** of Sage eCommerce, which simplifies online sales management and item listing.
- Users appreciate the **reliability** of Sage eCommerce, finding it a trustworthy tool for seamless accounting efficiency.

##### Cons

- Users find the **complex implementation** of Sage eCommerce challenging, especially lacking accessible lessons and a simplified sign-up process.
- Users find the **learning curve challenging** due to complex sign-up and a lack of accessible training resources.

#### What Are Recent G2 Reviews of Sage eCommerce?

**["User-Friendly with Effortless Setup"](https://www.g2.com/survey_responses/sage-ecommerce-review-12036254)**

**Rating:** 5.0/5.0 stars

_— Michael H._

[Read full review](https://www.g2.com/survey_responses/sage-ecommerce-review-12036254)

**["Convenient and User-Friendly, but Needs Improved Onboarding"](https://www.g2.com/survey_responses/sage-ecommerce-review-11939854)**

**Rating:** 5.0/5.0 stars

_— supplier m._

[Read full review](https://www.g2.com/survey_responses/sage-ecommerce-review-11939854)

#### What Are G2 Users Discussing About Sage eCommerce?

- [How do you use Sage Ecommerce?](https://www.g2.com/discussions/sage-ecommerce-how-do-you-use-sage-ecommerce)
- [How do you use Sage Ecommerce?](https://www.g2.com/discussions/how-do-you-use-sage-ecommerce)
- [What is the use of Sage Ecommerce?](https://www.g2.com/discussions/sage-ecommerce-what-is-the-use-of-sage-ecommerce) - 1 comment
- [What is the use of Sage Ecommerce?](https://www.g2.com/discussions/what-is-the-use-of-sage-ecommerce)
- [What software is used for eCommerce?](https://www.g2.com/discussions/sage-ecommerce-what-software-is-used-for-ecommerce-2fc27f34-24b2-49cb-bc0c-0e9cf53cef05) - 1 comment

### [Ecwid](https://www.g2.com/products/ecwid/reviews)

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.

**Average Rating:** 4.7/5.0

**Total Reviews:** 397

#### How Do G2 Users Rate Ecwid?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Extensibility:** 8.2/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Ecwid?

- **Seller:** [Lightspeed](https://www.g2.com/sellers/lightspeed)
- **Year Founded:** 2005
- **HQ Location:** Montreal
- **Twitter:** @LightspeedHQ  
18,462 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ee67da410e3929ddc4abf3c73bfcd7206aa5ed926075d98f5e0700f17538d4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1557218%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,530 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Business Owner
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 96% Small, 3% Medium

#### What Do G2 Reviewers Say About Ecwid?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy integration** of Ecwid with platforms like WordPress and Drupal, enhancing their eCommerce experience.
- Users appreciate the **variety of free services** provided by Ecwid, enhancing their website integration with ease.
- Users find Ecwid easy to integrate with any CMS, valuing its **numerous free features** for enhanced ecommerce functionality.
- Users value the **app variety** of Ecwid, especially its seamless WordPress integration and useful free add-ons.
- Users love the **easy integration** of Ecwid with WordPress and appreciate its free add-on options.

##### Cons

- Users express dissatisfaction with the **increased subscription prices** of Ecwid, feeling it compromises value for money.
- Users find **integration difficulties** arise when using multiple CMS applications alongside payment gateway setups.
- Users report no issues, but some mention there may be **payment issues** when integrating with multiple gateways.
- Users are frustrated by the **poor customer support** from Ecwid, especially after its acquisition by Lightspeed Commerce.
- Users are frustrated with the **high subscription prices** and perceived decline in service after the acquisition by Lightspeed Commerce.

#### What Are Recent G2 Reviews of Ecwid?

**["Flexible E-Commerce, Needs Better Shipping Support"](https://www.g2.com/survey_responses/ecwid-review-12768156)**

**Rating:** 4.0/5.0 stars

_— Travis I._

[Read full review](https://www.g2.com/survey_responses/ecwid-review-12768156)

**["Seamless Setup, Limited Integrations"](https://www.g2.com/survey_responses/ecwid-review-12778819)**

**Rating:** 5.0/5.0 stars

_— NISHIT K._

[Read full review](https://www.g2.com/survey_responses/ecwid-review-12778819)

#### What Are G2 Users Discussing About Ecwid?

- [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment
- [What does ecwid mean?](https://www.g2.com/discussions/what-does-ecwid-mean) - 1 comment
- [Who uses ecwid?](https://www.g2.com/discussions/who-uses-ecwid) - 1 comment
- [Is ecwid better than Shopify?](https://www.g2.com/discussions/is-ecwid-better-than-shopify) - 1 comment
- [Is ecwid any good?](https://www.g2.com/discussions/is-ecwid-any-good) - 1 comment

### [Oracle Commerce Cloud](https://www.g2.com/products/oracle-commerce-cloud/reviews)

Move at the speed of business with 24/7 agility. Tell your brand story with a responsive commerce experience for B2C and B2B with intuitive tools in the secure, flexible, and scalable Oracle Cloud. Deliver amazing omnichannel experiences with AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-varient testing. Focus on your business and innovate with rapid upgrades, and scale with peace of mind. Extend beyond the boundaries of traditional SaaS and integrate seamlessly with an API-first, modern architecture. Oracle Commerce Cloud has everything you need to grow your online business today and in the future.

**Average Rating:** 4.4/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Oracle Commerce Cloud?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Extensibility:** 8.9/10 (Category avg: 8.4/10)
- **Customization:** 8.9/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Oracle Commerce Cloud?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 37% Medium, 30% Large

#### What Do G2 Reviewers Say About Oracle Commerce Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **user-friendly interface** of Oracle Commerce Cloud, simplifying tasks and enhancing overall efficiency.
- Users commend the **easy integration** capabilities of Oracle Commerce Cloud, streamlining workflows and enhancing overall efficiency.
- Users highlight the **quick setup** feature of Oracle Commerce Cloud, simplifying deployment and streamlining operations effortlessly.
- Users value the **flexibility and scalability** of Oracle Commerce Cloud, enabling tailored solutions for diverse business needs.
- Users appreciate the **user-friendly integration** of Oracle Commerce Cloud, simplifying order management and enhancing business operations.

##### Cons

- Users note a **steep learning curve** with Oracle Commerce Cloud, requiring technical skills for effective use and setup.
- Users find Oracle Commerce Cloud to be **not user-friendly** , with a steep learning curve and complex setup processes.
- Users face **high complexity** with Oracle Commerce Cloud, making it challenging for non-technical users to navigate effectively.
- Users face **integration issues** with Oracle Commerce Cloud, as its complexity hampers usability and increases onboarding time.
- Users face **onboarding challenges** due to a steep learning curve and a complex, non-intuitive backend interface.

#### What Are Recent G2 Reviews of Oracle Commerce Cloud?

**["User-Friendly with Fast Deployment"](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550)**

**Rating:** 4.5/5.0 stars

_— abhi A._

[Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550)

**["API-First Architecture: A Game-Changer for B2B Ecommerce"](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101)**

**Rating:** 5.0/5.0 stars

_— SUBHANSHU B._

[Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101)

#### What Are G2 Users Discussing About Oracle Commerce Cloud?

- [What is Oracle Commerce Cloud used for?](https://www.g2.com/discussions/what-is-oracle-commerce-cloud-used-for)

### [Dynamics 365 Commerce](https://www.g2.com/products/dynamics-365-commerce/reviews)

Microsoft Dynamics 365 Commerce is a comprehensive, cloud-based solution designed to unify physical and digital retail operations, delivering seamless and personalized shopping experiences across all channels. By integrating in-store, online, and back-office functions, it empowers retailers to enhance customer engagement, optimize operations, and drive business growth. Key Features and Functionality: - Omnichannel Retail Engagement: Provides a consistent and personalized customer journey by connecting in-store, online, and mobile experiences on a unified commerce platform. - Point of Sale (POS): Offers modern POS capabilities with mobile functionality, enabling efficient customer interactions, inventory searches, and transaction processing both online and offline. - E-commerce Capabilities: Includes customizable storefronts, AI-driven product recommendations, and integrated payment gateways to build engaging online stores. - AI-Powered Personalization: Utilizes artificial intelligence to analyze customer behavior, providing tailored product suggestions and targeted promotions to enhance engagement and loyalty. - Inventory Management: Ensures real-time visibility across all channels, facilitating accurate stock levels and intelligent replenishment strategies. - Order Management: Supports flexible fulfillment options, including buy online, pick up in-store, and home delivery, to meet diverse customer preferences. - Loyalty and Marketing: Enables the creation of targeted campaigns and loyalty programs to foster customer retention and increase sales. Primary Value and Solutions Provided: Dynamics 365 Commerce addresses the challenges of fragmented retail systems by offering a unified platform that integrates all aspects of retail operations. This integration allows retailers to deliver consistent and personalized customer experiences, streamline operations, and make data-driven decisions. By leveraging AI and real-time data, businesses can enhance customer engagement, optimize inventory and supply chain management, and drive revenue growth. The solution's flexibility and scalability make it suitable for retailers of various sizes, enabling them to adapt to changing market demands and customer expectations effectively.

**Average Rating:** 4.3/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Dynamics 365 Commerce?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.9/10)
- **Extensibility:** 7.6/10 (Category avg: 8.4/10)
- **Customization:** 7.9/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dynamics 365 Commerce?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Top Industries:** Retail, Information Technology and Services
- **Company Size:** 46% Small, 34% Medium

#### What Do G2 Reviewers Say About Dynamics 365 Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Dynamics 365 Commerce, appreciating its connections and seamless integration with Microsoft tools.
- Users value the **easy integration** with Microsoft tools, enhancing daily operations and ensuring a seamless commerce experience.
- Users value the **seamless omnichannel experiences** provided by Dynamics 365 Commerce, enhancing operational efficiency across departments.
- Users appreciate the **seamless integration** of Dynamics 365 Commerce, streamlining online and in-store operations effortlessly.
- Users appreciate the **reliability** of Dynamics 365 Commerce, which efficiently manages both online and in-store operations.

##### Cons

- Users find the **cost of Dynamics 365 Commerce high** , making it less accessible for small businesses.
- Users find the **complex implementation** of Dynamics 365 Commerce challenging, requiring significant time and technical expertise.
- Users find the **steep learning curve** of Dynamics 365 Commerce challenging, requiring time and technical assistance for setup.
- Users experience **slow performance** with Dynamics 365 Commerce, particularly concerning load times and report generation.
- Users find the **complexity in implementation** and high costs of Dynamics 365 Commerce challenging for small businesses.

#### What Are Recent G2 Reviews of Dynamics 365 Commerce?

**["Unified In-Store and E-Commerce with Real-Time Insights"](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12272824)**

**Rating:** 4.0/5.0 stars

_— Mandla N._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12272824)

**["Dynamics 365 Commerce: Connected, Reliable, and Great with Microsoft Tools"](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12268579)**

**Rating:** 4.5/5.0 stars

_— Indresh G._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12268579)

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Similar Categories

- [Catalog Management](/categories/catalog-management)
- [E-Commerce Tools](/categories/e-commerce-tools)
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[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 9, 2025

This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image")](https://www.g2.com/products/shopify/reviews)[Shopify](https://www.g2.com/products/shopify/reviews)[4.4/5(5,131)](https://www.g2.com/products/shopify/reviews) | DTC online store with fast setup and an app ecosystem | "Shopify Keeps Our Order Management Organized and Efficient" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image")](https://www.g2.com/products/shopify-plus/reviews)[Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)[4.4/5(873)](https://www.g2.com/products/shopify-plus/reviews) | High-volume commerce with advanced automation and multi-market support | "Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image")](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[4.3/5(593)](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | Enterprise B2C commerce with Salesforce ecosystem integration | "Reliable and Scalable Ecommerce with Salesforce B2C Commerce" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50b16024f522ca5203f6d5876bda04f8/wix-studio.png "Product Avatar Image")](https://www.g2.com/products/wix-studio/reviews)[Wix Studio](https://www.g2.com/products/wix-studio/reviews)[4.6/5(83)](https://www.g2.com/products/wix-studio/reviews) | Visual website and e-commerce building without coding | "Intuitive Tool, Fundamental for Agencies" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_184a1f103b19d6beaa919fcbfb7d3bdc/woocommerce.png "Product Avatar Image")](https://www.g2.com/products/woocommerce/reviews)[WooCommerce](https://www.g2.com/products/woocommerce/reviews)[4.4/5(1,282)](https://www.g2.com/products/woocommerce/reviews) | Open-source e-commerce on WordPress with full data control | "Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f0f269b3942e720cb2639848e765d14/salesforce-b2b-commerce.jpg "Product Avatar Image")](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[4.4/5(301)](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | Account-based B2B buying with contract pricing and CRM data | "Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[Adobe Commerce (formerly...](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[4/5(623)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | Unified B2B and B2C commerce for complex catalog operations | "Flexible, Scalable Adobe Commerce with Smooth Store Customization" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")](https://www.g2.com/products/bigcommerce/reviews)[BigCommerce](https://www.g2.com/products/bigcommerce/reviews)[4.2/5(580)](https://www.g2.com/products/bigcommerce/reviews) | Mid-market e-commerce with headless flexibility and no transaction fees | "Effortless App Integration on an Intuitive Platform" |

* * *

Show More

### E-Commerce Platforms Topics

- [What are E-commerce Platforms?](#what-are-e-commerce-platforms)
- [What are the Common Features of E-commerce Platforms?](#what-are-the-common-features-of-e-commerce-platforms)
- [What are the Benefits of E-commerce Platforms?](#what-are-the-benefits-of-e-commerce-platforms)
- [Who Uses E-commerce Platforms?](#who-uses-e-commerce-platforms)
- [What are the Alternatives to E-commerce Platforms?](#what-are-the-alternatives-to-e-commerce-platforms)
- [Challenges with E-commerce Platforms ](#challenges-with-e-commerce-platforms)
- [Which Companies Should Buy E-commerce Platforms?](#which-companies-should-buy-e-commerce-platforms)
- [How to Buy E-commerce Platforms](#how-to-buy-e-commerce-platforms)
- [What do E-commerce Platforms Cost?](#what-do-e-commerce-platforms-cost)
- [Implementation of E-commerce Platforms](#implementation-of-e-commerce-platforms)
- [E-commerce Platforms Trends](#e-commerce-platforms-trends)
- [E-Commerce Platforms FAQs](#e-commerce-platforms-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)
- [Enterprise FAQs](#enterprise-faqs)

[
### E-Commerce Platforms Topics
 Expand/Collapse ](#)
- [What are E-commerce Platforms?](#what-are-e-commerce-platforms)
- [What are the Common Features of E-commerce Platforms?](#what-are-the-common-features-of-e-commerce-platforms)
- [What are the Benefits of E-commerce Platforms?](#what-are-the-benefits-of-e-commerce-platforms)
- [Who Uses E-commerce Platforms?](#who-uses-e-commerce-platforms)
- [What are the Alternatives to E-commerce Platforms?](#what-are-the-alternatives-to-e-commerce-platforms)
- [Challenges with E-commerce Platforms ](#challenges-with-e-commerce-platforms)
- [Which Companies Should Buy E-commerce Platforms?](#which-companies-should-buy-e-commerce-platforms)
- [How to Buy E-commerce Platforms](#how-to-buy-e-commerce-platforms)
- [What do E-commerce Platforms Cost?](#what-do-e-commerce-platforms-cost)
- [Implementation of E-commerce Platforms](#implementation-of-e-commerce-platforms)
- [E-commerce Platforms Trends](#e-commerce-platforms-trends)
- [E-Commerce Platforms FAQs](#e-commerce-platforms-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)
- [Enterprise FAQs](#enterprise-faqs)

## Learn More About E-Commerce Platforms

### What are E-commerce Platforms?
 

E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website.

 
#### What Types of E-commerce Platforms Exist?
 

**B2C e-commerce platforms**

 

[Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.

 

**B2B e-commerce platforms**

 

[Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies. 

 

**B2C vs. B2B e-commerce platforms**

 

There are a few essential differences between B2C and B2B e-commerce:

 
- Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation
- Account-specific pricing ensures business customers can benefit from special pricing when purchasing online
- Catalogs can be customized for corporate customers
- [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer
- Multistore management allows businesses to consolidate purchases from various physical and online stores
- Integration with contract management, finance, ERP, or retail management systems is essential for B2B

 

Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as:

 
- Subscription plans to define what service or software is being offered on a regular basis
- Subscription billing to invoice and track payments for the products and services delivered using a subscription model
- Subscription analytics to monitor the efficiency of plans, packages, or promotions

 

### What are the Common Features of E-commerce Platforms?
 
##### **E-commerce platforms features for merchandising and marketing**
 

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page.

 

**E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty.

 

**Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers.

 
##### **E-commerce platforms features for order processing**
 

**Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.

 

**Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

 

**Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again.

 

**Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions.

 
##### **Additional features of e-commerce platforms**
 

The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality:

 
- Standard themes and online store personalization allow companies to customize their online sales portals
- Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments
- Fraud protection may include SSL certificates and other security measures to protect the company and its customers
- [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email
- Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries
- Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight)
- Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services
- Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services
- Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped
- [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy

 

Many e-commerce platforms will also offer the following features:

 
- [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering)
- [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics)
- [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel)
- [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools)
- [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization)
- [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management)
- [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management)
- [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration)
- [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment)
- [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews)

 

Platform functionality refers to the technical characteristics of the software. 

 
- E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions. 
- The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information. 
- Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform.
- Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information.

 

 

![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj)

 

**Overview of the most common features of e-commerce platforms**  

 

### What are the Benefits of E-commerce Platforms?
 

The main objectives that e-commerce platforms can help companies achieve are to:

 

**Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information.

 

**Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company.

 

**Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received

 

**Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts

 

**Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud

 

Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

 

Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits.

 

Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

 

A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments.

 

### Who Uses E-commerce Platforms?

In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software. 

E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners.

##### **Employees**

Employees from many departments can benefit from using e-commerce platforms, the most important being:

**Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online

**Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors

**Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company

**Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process

##### **Additional user personas**

**Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms.

**Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability.

**Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software.

**Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing.

### What are the Alternatives to E-commerce Platforms?

Alternatives to e-commerce platforms can replace this type of software, either partially or completely:

[**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products.

[**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others. 

[**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices.

#### Software Related to E-commerce Platforms

Related solutions that can be used together with e-commerce platforms include:

[**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.

[**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.

[**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items.

[**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.

![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS)

**Overview of G2’s categories for e-commerce**

### Challenges with E-commerce Platforms 

The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers.

Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose.

### Which Companies Should Buy E-commerce Platforms?

While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses:

**Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels. 

**Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction. 

**Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule.

### How to Buy E-commerce Platforms

Selecting the best e-commerce platform for the specific needs of a company can be complicated. 

#### Requirements Gathering (RFI/RFP) for E-commerce Platforms

Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling.

There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling.

Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners)

Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies. 

#### Compare E-commerce Platforms Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Product comparison**

Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms. 

RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria. 

**What to ask vendors of e-commerce platforms?**

Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as:

**References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful.

**Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union.

**Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process.

**Conduct demos**

Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow.

#### Selection of E-commerce Platforms

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software. 

The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze.

- Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software.
- It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa.
- Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. 

The final decision should be based on all the information gathered previously. 

### What do E-commerce Platforms Cost?

The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user. 

There are three types of e-commerce software costs:

- The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses
- Ongoing costs such as licenses and maintenance are usually higher for on-premises software
- Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns

Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible.

#### Return on Investment (ROI)

The factors that impact ROI can be grouped into two main categories: costs and benefits: 

**Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered. 

**Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them.

To calculate ROI, buyers need to estimate software costs and software benefits.

Software costs can include:

- The initial cost of the software, which includes license cost for on-premises software, integration with other systems 
- Implementation and training may include migration from other e-commerce solutions and access to learning portals
- Ongoing license cost and consulting services to optimize the use of the e-commerce platform
- Software maintenance such as regular backups of the product and sales data

Software benefits can include:

- Increased online sales of products and services
- Time saved managing products and processing orders
- Less manual work and data entry for product information
- Reduced number of shipping errors and returns

ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI.

It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI.

### Implementation of E-commerce Platforms

**How are E-commerce Platforms Implemented?**

Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software. 

**Who is Responsible for E-commerce Platforms Implementation?**

The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration.

**What Does the Implementation Process Look Like for E-commerce Platforms?**

As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated. 

First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform.

Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.  

Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization.

**When Should You Implement E-commerce Platforms?**

Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners).

### E-commerce Platforms Trends

The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior.

**Artificial intelligence**

AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches.

**Evolving buyer behavior**

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.

**Subscription model**

E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms.

### E-Commerce Platforms FAQs

### Most Popular FAQs

#### Which e-commerce platform has the best reviews?

Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction:

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality.

#### What are the top platforms for B2B e-commerce?

B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization.
- [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes.

#### What are the most reliable e-commerce platforms for digital products?

Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail.

- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales.
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets.
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales.

#### What is the most user-friendly e-commerce platform for businesses?

Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations.

- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve.

#### Which e-commerce platform is best for beginners?

The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration.

### Small Business FAQs

#### What is the most affordable e-commerce platform for small businesses?

For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow.

- [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals.
- [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement.
- [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation.
- [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider.

#### What is the best e-commerce platform for startups?

Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal.
- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support.
- [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time.

#### Which e-commerce platform is the most user-friendly for small business startups?

For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale.

#### What is the best e-commerce platform for B2B wholesale businesses?

Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options.

- [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost.
- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes.
- [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering.

#### What is the best e-commerce platform for small retailers?

Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in.
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models.

### Enterprise FAQs

#### What is the best-rated e-commerce platform for tech enterprises?

Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers.

- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform.
- [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility.

#### What is the most reliable e-commerce platform for enterprises?

Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue.

#### What is the best-reviewed e-commerce platform for enterprise app integration?

Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons.

- [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems.
- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack.

#### What is the best enterprise e-commerce platform for global and multi-market commerce?

Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons.

- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements.

#### What is the best enterprise e-commerce platform for B2B organizations?

Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates.

**Last updated on April 24, 2026**