Best Marketing Automation Software

Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising and more.

A key component of marketing automation tools is the provision of analytics features to measure the impact of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs, campaign ROI, and the impact of campaigns on company revenue.

Marketing automation products often integrate with CRM software tools, though CRM tools with marketing automation features natively built in are considered CRM all-in-one software. While marketing automation tools do include email marketing features, products in G2 Crowd’s marketing automation category are excluded from the email marketing software category, which houses tools that only address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

  • Automate two or more of the following: email, social media, SMS, and digital ads
  • Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation and detailed performance reporting
  • Act as a central marketing database for marketing information and interactions
  • Allow dynamic segmentation of marketing campaign targets
  • Contact targets across multiple channels after specific actions, triggers or periods of time
  • Perform lead management to include lead nurturing and lead scoring
  • Generate forms and landing pages to collect prospect information
  • Provide analytics and reports that track the entire lifecycle of a campaign including ties to revenue and/or campaign ROI
G2 Grid® for Marketing Automation
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
Star Rating

Marketing Automation reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Marketing Automation Software

G2 takes pride in showing unbiased ratings on user satisfaction. G2 does not allow for paid placement in any of our ratings.
Results: 217
Filter Results
Filter by:
Sort by
Star Rating
Sort By:
Results: 217
    HubSpot
    (3,448)4.3 out of 5
    Optimized for quick response
    Optimized for quick response

    HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successfu

    ActiveCampaign
    (988)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    With ActiveCampaign, you’ll be able to create powerful automated marketing and sales processes. These intelligent processes “listen” and “learn” about the needs and interests of individual contacts. Then you can send more relevant, personalized messages at the moment they’ll have the most impact. You’ll have more customers, happier customers, and more loyal customers. MARKETING AUTOMATION: Our automation workflow builder is praised by G2Crowd users as the perfect balance of power and ease-of

    Marketo
    (1,763)4.1 out of 5
    Optimized for quick response
    Optimized for quick response

    Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.

    RD Station Marketing is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy. With it, customers drive attract traffic, convert this traffic into business opportunities and drive more sales.

    Pardot
    (1,514)4.0 out of 5
    Optimized for quick response
    Optimized for quick response

    Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Track all prospect interactions on your site — fro

    GetResponse is an all-in-one online marketing platform that enables enterprises and SMBs to grow their businesses through our complete suite of marketing tools. Our feature set includes email marketing, marketing automation, landing pages, webinars, forms, surveys, and CRM. More than 350,000 customers across 182 countries rely on GetResponse to easily create targeted marketing campaigns that deliver strong ROI.

    Autopilot
    (312)4.6 out of 5
    Optimized for quick response
    Optimized for quick response

    Autopilot is marketing automation software made visual. We help you capture and convert new leads, connect with customers, and create loyal repeat buyers. LAUNCH IN MINUTES Autopilot’s visual canvas for creating customers journeys is inspired by drawing campaigns on a whiteboard. Whether you need to follow up with new contacts, qualify and assign leads to sales, or onboard customers, you can automate your marketing simply by dragging and connecting shapes together in just a few minutes. INTE

    Omnisend - Email Marketing & Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms. Join more than 40,000 merchants that have trusted their e-commerce marketing automation to Omnisend. Our platform provides a complete solution for connecting your ecommerce business with potential and existing customers across multiple customer journey touchpoints. Try a more personalized omnichannel touch with your custo

    SharpSpring
    (289)4.3 out of 5
    Optimized for quick response
    Optimized for quick response

    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest

    Act-On
    (627)4.1 out of 5
    Optimized for quick response
    Optimized for quick response

    Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software o

    Drip
    (228)4.4 out of 5
    Optimized for quick response
    Optimized for quick response

    Drip is the world’s first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. Ecommerce marketers around the world are starting to see their customers in full color with Drip features like, comprehensive tracking, hyper-segmentation, and robust email marketing automation. They’re graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

    Exponea
    (132)4.8 out of 5
    Optimized for quick response
    Optimized for quick response

    We help e-commerce businesses to convert visitors into loyal customers and foster long-lasting relationship by creating exceptional customer experiences through relevant and consistent communication. Exponea is an end-to-end Customer Data Platform, combining advanced customer data analytics with omni-channel campaign execution. It enables businesses to understand customer behavior and immediately launch highly personalized campaigns for each individual customer through their preferred channels.

    iContact Pro
    (244)4.2 out of 5
    Optimized for quick response
    Optimized for quick response

    iContact Pro provides marketing automation software and services for marketing teams to drive quantifiable results. The iContact Pro platform integrates email marketing, landing pages, social media management and robust analytics in a simple but comprehensive cloud-based solution that helps customers outsmart the competition and grow their business. ***ICONTACT PRO INCLUDES***: BUSINESS-CLASS EMAIL: Creating effective email campaigns is easy with 650+ professional templates and top class deliv

    Iterable
    (99)4.3 out of 5
    Optimized for quick response
    Optimized for quick response

    Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture,

    Oracle Eloqua
    (472)3.8 out of 5
    Optimized for quick response
    Optimized for quick response

    Oracle Eloqua, part of the Oracle Marketing Cloud, provides best-in-class lead management, campaign management, and sales tools that help marketers deliver the most connected and personalized experiences from first impression to customer advocacy. Eloqua's marketer-friendly platform enables organizations of any size to execute advanced marketing strategies, at scale, using the industry's richest dataset and adaptive technologies. Some of the top reasons customers choose Oracle Eloqua include:

    EngageBay is a simple, affordable, all-in-one CRM and marketing automation platform built for small businesses and startups.to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automation. Track the leads and convert them to customers using an inbuilt CRM system.

    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

    Bronto
    (224)3.9 out of 5
    Optimized for quick response
    Optimized for quick response

    The Bronto Marketing Platform helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, the Bronto Marketing Platform allows brands to maximize the value of customer data so they can deliver irresistible customer experiences. The Bronto Marketing Platform solutions incorporate best practices from 16 years of email marketing success and are used by

    Aritic is full stack automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack. At present there is more than 1800+ business globally. Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the relationship with leads, automate marketing campaigns and c

    VBOUT
    (67)4.8 out of 5
    Optimized for quick response
    Optimized for quick response

    VBOUT is a powerful, affordable and simple to use, all-in-one marketing automation solution. The platform has an easy drag-and-drop landing pages and forms, visual customer journey builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers full view of their contact's engagement and campaign performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their

    All in one Sales Execution and Marketing Automation Platform. Map your entire business process in hours not months. Designed to help you sell faster. With LeadSquared’s Marketing Automation tool you can:  Push your leads down the conversion path by sending the right message at the right time using automation.  Run high-performing email marketing campaigns with dozens of ready-to-use email templates to choose from.  Follow every movement of your lead with website tracking and prioritize them

    Higher Logic Marketing Automation Enterprise powered by Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Higher Logic simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement. Higher Logic's easy-to-use platform, intelligent productive analytics, and exceptional email deliverability

    Vendasta is the leading platform for companies selling digital solutions to local businesses. Sold exclusively through channel partners — including agencies, broadcasters, publishers, banks, telecoms, and more — the Vendasta platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses. By offering a marketplace of resellable products and services and an automated marketing platform, our partners are empowered to acquire more loca

    Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels—in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn.

    Optimized for quick response

    IBM Watson Campaign Automation, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand an

    Upland Adestra
    (65)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    Adestra is a leading global provider of First-Person Marketing email and lifecycle marketing solutions for global and growing brands alike. The company's industry leading email marketing and automation platform provides marketers with a powerful infrastructure that helps them communicate more effectively with their customers and subscribers by providing hyper-relevant context. This proprietary technology also allows for automated email messaging and incorporates enterprise-class native functiona

    Net-Results
    (88)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    We’re fond of saying that Net-Results is the 1st choice of people buying marketing automation for the 2nd time. This wasn’t devised in a marketing meeting, it's something we discovered talking to customers who love us. Marketers who've spent time using our competitors' software - those who've experienced what it's like to work with those vendors and their products - are consistently the ones who love us the most. Let's talk. You may love us too :)

    Optimized for quick response

    dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform’s impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Established in 1999, d

    Optimove
    (15)4.2 out of 5
    Optimized for quick response
    Optimized for quick response

    Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hu

    ExpertSender is a Multichannel Messaging Hub designed to help fast-growing businesses grow their revenue with marketing automation across the Email, SMS, Web, Web push, Mobile Push, Facebook Audiences, Google Customer Match & Mobile apps and more. We send over 15 billion marketing messages each year for over 1000 brands worldwide.      Our customers are global. So is our team. We operate worldwide with offices in: Gdynia (HQ), Moscow, Beijing, Barcelona, and São Paulo. In 2019 we celebra

    As an industry-leading marketing cloud-focused solely on retailers, Listrak delivers results for its clients with the power of 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devic

    The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluen

    The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and sales systems.

    WebEngage is a marketing automation software that helps B2C & B2B companies drive more revenue from their existing customers and anonymous users. WebEngage enables product managers, marketers and developers to find value in customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful user analytics. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various ch

    We help our clients create meaningful and engaging relationships with their audience to drive real results using our powerful email marketing platform, marketing automation tools, and expert services.

    Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexibl

    Blueshift
    (91)4.2 out of 5
    Optimized for quick response
    Optimized for quick response

    Blueshift is the world's first Customer Data Activation Platform (CDAP), which combines customer data, predictive intelligence and multichannel customer journeys into a single scalable platform. Blueshift's patented AI technology allows marketers to target the right customers, with the right content, at the right time, through the right channel. Blueshift's multichannel journey flows let marketers connect all customer touch points across web, mobile & offline creating a seamless 1:1 experien

    eSputnik is a web-based Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers. Features for advanced eCommerce projects: - dynamic content depending on stock availability, geo, browsing history or by feed - conditional dynamic blocks targeted on additional data enrichment - dynamic message content queue prioritization based on previous behavior - messaging frequency control - high server/ip reputati

    Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables lending and financial services firms to create customers for life by blending human relationships with digital simplicity. We power marketing and revenue growth for 10% of $2 trillion per year U.S. mortgage industry, and ensure banks and lenders stay ahead of how consumers expect to communicate, shop, and manage their financial lives in the digital/social era. For more i

    Emarsys
    (42)3.8 out of 5
    Optimized for quick response
    Optimized for quick response

    Emarsys Marketing Platform is a Fully Integrated Marketing Platform, one platform, all the tools you need. Analyze, optimize, personalize. Use the Emarsys Marketing Platform to create a unified profile for each of your customers. Then, automate personalized messages across all channels, optimize for performance, and measure results - all from a single integrated platform. Move beyond segmentation to true one-to-one personalization. Anyone can collect data, but without the right tools to in

    Zaius
    (21)4.6 out of 5
    Optimized for quick response
    Optimized for quick response

    Zaius was founded to assist B2C marketers to delight their customers at every interaction. Only Zaius combines the customer visibility of a CDP, the marketing outreach of an ESP, and data-science fueled analytics for deeper customer engagement. Within days our customers are seeing their customers in a whole new light including: 1) First, we stitch together all your customer data, even the anonymous stuff, and serve up a full view of each customer; think about it as a CDP, without the cost and d

    HCL Campaign
    (49)4.0 out of 5
    Optimized for quick response
    Optimized for quick response

    The latest version of HCL Campaign brings many innovations to the sophisticated marketing team enabling you to work smarter and faster, and to keep your customers more engaged and loyal than ever. Marketers use HCL Campaign to maximize revenue and responses via personalized and optimized campaigns and offers. Increase results with powerful segmentation against the largest data sources and provide the right offers to the right contacts at the right time in the right channel. Boost ROI by optimi

    Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer signals. Over 200 brands, including 1-800 Contacts, La Quinta and Revolve, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand exper

    Delivra is an email marketing software platform that has helped organizations execute effective marketing campaigns for more than 15 years. Known for its industry expertise and unrivaled customer service, Delivra helps businesses engage in meaningful conversations with customers that produce tangible results. Delivra empowers organizations to achieve business goals through a suite of professional services, including strategic campaign consulting, email design, content strategy and more. Delivra

    Maropost simplifies customer engagement with a unified platform that connects companies with their customers at every step of their journey. Providing a single customer view, Maropost creates personalized experiences across any channel for better engagement and higher conversion. Pairing white-glove service with industry-leading technology, Maropost makes customer engagement easy.

    AI powered Business Growth Platform that offers a unique and in-depth integration with Salesforce, SugarCRM and SuiteCRM. INBOX25 unleashes and connects every digital engagement channel to build a truly data-driven marketing and sales program. The platform enables the deployment of a wide range of digital tools to Attract, Capture, Nurture & Analyze a firm's marketing database throughout the entire lifecycle; from prospect to brand loyalist. Delivering personalized customer experiences throu

    Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

    Our marketing automation software provides a range of beautiful features to Zymplify your life. We help businesses grow and reach new customers through multi-channel campaigns. Turning strangers into prospects and prospects into customers. All from one easy to use dashboard. Website visitor tracking allows you to identify unknown website visitors and track their interactions on your site. Marketing Calendar allows you to see all of your scheduled marketing activities in one place Landing Pag

    ClickDimensions is the only marketing automation solution natively built in Microsoft Dynamics 365. Our solution includes essential marketing tools like email marketing, campaign automation, web intelligence, surveys, web forms, social marketing and more to help Dynamics 365 users attract more leads, close more sales and more effectively engage customers.

    Salesfusion is the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automations and superior reporting, we focus on what matters most to marketers--streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Whether you’re a do-er, dreamer, thinker or techie, Salesfusion is the new standard in marketing automation.

    Learn More About Marketing Automation Software