Best Conversational Marketing Software

Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations en route to specific product recommendations or offers. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and artificial intelligence technology, sales departments can construct intelligent response flows that will guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses can then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation where it left off. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.

Products in the conversational marketing category typically share features of or integrate with live chat and chatbot software to produce real-time, meaningful dialogues with customers at different points in the buying journey. A number of these solutions involve a combination of automated and live human involvement on the business side—for example, chatbots can ping the appropriate salesperson to take control at critical points in the conversation. These products may also integrate with messengers on major social networks as well as SMS or email; certain visitor behaviors or trends on company social profiles or websites can trigger conversations. Conversational marketing protects may sync with e-commerce platforms or payment gateways to provide detailed product information or complete transactions, respectively. This technology may integrate with or share features of bot platforms to create unique messaging applications suited to the user’s needs. Elements of customer engagement on social networks are comparable to those of social customer service tools.

To qualify for inclusion in the Conversational Marketing category, a product must:

  • Assist in the creation of intelligent messaging bots that engage visitors on one or more channels
  • Provide tools for creating personalized response flows within conversations
  • Direct interested buyers to sales reps or online stores for purchasing goods or services in the event of successful conversations
  • Track customer journeys and allow for follow-ups from chatbots or sales representatives
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    HubSpot
    (562)4.3 out of 5
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    HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successfu

    Drift
    (226)4.5 out of 5
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    Drift is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. With its quickly evolving set of tools and playbooks, Drift is leading businesses through the customer-driven revolution by using conversations to unlock hypergrowth. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. After just two years i

    Intercom
    (165)4.6 out of 5
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    Intercom is a customer platform with a suite of products for live chat, marketing and support. Our products work together seamlessly. Start with one or more.

    Conversica is the leader in conversational Artificial Intelligence (AI) Assistants for business. By automating routine business conversations, and personalizing interactions at scale, Conversica augments your workforce allowing humans and AI Assistants to work together harmoniously. The flagship Conversica Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying, and following-up with leads via natural, multi-cha

    Live chat and website visitor tracking software to increase sales and improve customer service. See and have live conversations with your website visitors. Increase sales conversions by accessing an insightful list of visitors, prioritized on their lead score.

    Verloop is the world's smartest Hybrid(Bot+Human) Chatbot Builder Platform that helps businesses engage with their customers 24x7, 365 days a year. With its fast evolving set of automation tools, you can use Verloop to - Automate Customer Support on your website - Generate more leads on your landing pages - Qualify leads in real-time - Improve buyer experience by assisted buying experience Get started for free today and join 15,000+ businesses using Verloop. How does Verloop differentiate

    Exceed.ai enables Inside sales and SDR teams to qualify more opportunities by automating lead capturing, qualification and prospect nurturing using automated personalized two-way conversations over email and chat. Customers using Exceed have seen a 47% - 81% increase in qualified opportunities per rep and a dramatic increase to sales pipeline. Exceed is like a virtual assistance to your sales team that works on behalf of the reps. Traditional marketing & sales platforms rely on forms, one

    Siftrock (a Drift product) helps B2B marketers turn marketing emails into a 2-way conversation. Using automated reply routing, AI email bots, and data cleaning tools, you can move from 1-way blast emails to 2-way conversational emails Siftrock plugs into Marketo, Eloqua, Pardot, HubSpot, or Act-On to automate your "after the send" process and keep data in sync with your marketing automation platform. Learn how leading companies like Avalara, Glassdoor, Citrix, Procore, Tableau, and Okta use Sift

    Qualified is a live chat and conversational marketing platform that will alert your sales reps when qualified leads are on your website, and give them the tools to meet with them in real-time, including live chat, voice calls, and screen sharing. Qualified was created to help companies reduce the amount of time it takes for sales reps to engage with qualified leads. By providing real-time qualification and instant meetings, sales teams are able to generate more leads and more pipeline.

    ManyChat lets you create a Facebook Messenger bot for marketing, sales and support. It`s easy and free

    MobileMonkey is a Facebook messenger platform to build chatbots on FB messenger, grow the contact list and segment the audience.

    Tars is a chatbot platform that allows you to build conversational workflow to talk to users clicking on your PPC/Paid campaigns. Tars web-based chatbots replace your static landing pages (forms) to give your users a conversational post-click experience and help you get 2x-3x higher conversion rates.

    Instabot is a conversational marketing platform that allows you to create and launch chatbots that understands your users, and then curates information, answers questions, captures contacts, and books meetings instantly. This is proven to increase conversions and reduce costs. Build, integrate, and launch Instabot on your website, or as a landing page in 20 minutes or less. Quickly leverage data collected by Instabot by porting it over to your CRM, marketing automation, e-mail platforms, or int

    Whisbi provides a mobile-first conversational sales & marketing platform for B2C enterprises. Our solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. Enhanced by a BI engine, Whisbi provides the

    Saleswhale is a conversational marketing platform that provides businesses with an AI assistant to help follow-up, engage and qualify leads for their sales team, at scale.

    Hustle is a one-to-one texting platform that lets organizations connect personally through the most effective communication channel. Hustle enables organizations to use conversations to build relationships, boost the effectiveness of other communication channels, and drive real action at scale.

    Voogy will track your inbound visitors reverse engineer their IP and identify the best people to reach out too live and automate their intent interest based full automation.

    WhatsHelp is a Messenger Marketing Platform for companies. It helps businesses increase sales, grow the subscriber list and build close relationships with customers via Facebook Messenger by providing automation tools, chatting, broadcasting, create smart bots, and broadcast messages.

    LiveWorld is a trusted partner to the world's largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. The LiveWorld solution provides brands a competitive advantage through management of user content in sheer volume, resulting in amplified brand presence, and proven to improve social media marketing and increase customer loyalty.

    ChipBot is a user support bot that lives on your site. It follows your users on every page, provides them with searchable insights, prompts call-to-actions, and gives you actionable data based on each encounter.

    Build customer relationships and drive conversions at scale on messaging apps with Spectrm. The end-to-end chatbot platform made for marketing teams.

    We make sure you never miss another lead from your website. Today, when people visit your site - say to request a product demo - they expect you to reply straight away. Even when its out of hours, or if they're in another time zone. Most websites ask customers to fill in long forms, and provide lots of information. It's an impersonal and unfriendly experience. And as a customer, you don't know when you'll hear back. Research by insidesales.com shows that waiting even 5 minutes to respond to

    Dashly is a communicational platform that grows your business. - Capture leads using pop-up made in easy-to-use Pop-up Builder; - Store and manage them in eCRM; - Track your visitors' actions; - Integrate with your favorite services; - Have all visitors' messages in one admin panel; - Respond your visitors in Live chat for perfect support; - Increase conversions with triggered emails; - And analyze your performance building funnels.

    iAdvize is a conversational platform that allows more than 2000 brands in 100 countries to bring a profitable human touch to the digital experience at scale, using a blend of human touch and artificial intelligence. We connect customers with experts available 24/7 via messaging. iAdvize is a ‘Gartner Cool Vendor’ certified platform that generates value for brands such as Disney, TUI, L’Oréal, Nespresso. In 2019 a Forrester study proved that a 64% ROI can be achieved.

    Layer is a communications layer toolkit for the Interne, it provides the building blocks for developers to add secure and reliable messaging, voice and video features to any app, sync, message states, push notifications and more - so that developers can focus on innovation and delighting their users.

    360dialog is a point solution that provides bespoke software and consulting to marketers, for lifecycle marketing automation and CRM marketing, on mobile.

    Brand messaging platform that enables scalable 1:1 customer-to-brand conversations on thechannels your customers already love.

    Automat Conversational AI's platform lets brands have two-way conversations with consumers that provide the guidance, recommendations and personalized responses they need to move through the sales funnel. Conversational advertising reaches consumers where they are and prime them for downstream conversion while website virtual advisors help consumers navigate a sea of choices and make more confident buying decisions. Powered by a world-class conversational cloud platform, proprietary AI cap

    BanterX aims to revolutionize digital marketing by making the format more engaging, the interaction more personalized and the content contextually relevant. BanterX is a self serve AI and NLP driven technology platform that enables marketers to engage conversationally with audiences and convert them into customers.

    Engage more customers with two-way messaging. Grow relationships and easily manage thousands of conversations within a single platform.

    Bold360 is the ultimate customer engagement solution delivering personalized interactions and the fastest time-to-value. Leveraging the power of AI, Bold360 helps personalize and enhance every engagement no matter where it takes place, allowing companies to deliver richer and more consistent customer experiences seamlessly across both AI and agent-based interactions. Bold360 delivers groundbreaking intelligence with out-of-the-box simplicity, allowing agents do what they do best – be human. For

    Chatlets drive micro conversions the smaller steps that lead to purchase by initiating and hosting conversations that glean customer intent and drive more personalized experiences.

    ConverSight.ai - Access your business data like Google & Siri-like natural language and voice based interface. This conversational Business Insights platform delivers actionable business insights in real time. This SaaS platform greatly eliminates the need for tedious report generation and analysis, reducing our customers’ enterprise reporting costs by over 50%.

    Enter the conversation already happening in chatbots with conversational advertising. EyeLevel.ai is the worldleading conversational advertising platform.

    Gobot (getgobot.com) helps you grow your website's leads, sales and engagement with a conversational bot.

    Heyday is an AI-powered customer engagement platform for brands. It helps marketers connect with customers on Facebook Messenger in a 1-to-1, personalized fashion.

    JeffreyAI is a conversational AI using taught responses to inbound email inquiries and linked to a marketing automation and workflow framework. It assists sales staff responding quickly 24/7 and helps to increase the lead qualification capacity. JeffreyAI allow the sales person or anyone engaging with a customer getting more time to do what matters. The user will get a dashboard overview of the performance and option to download engagement templates built by other users or experts. With the feat

    AI-powered Conversation Tools allows you to have personalised interactions with your leads, automatically.

    Morph.ai is the most complete Chat Automation / Chatbot platform. ❶ Morph.ai provides "low price" chat solutions for Marketing, Sales & Support department which can easily connect with your existing tools/CRM. ❷ Our Chat Expert team helps you create a "chat strategy" for your business and "ensures" you get "better ROI". ❸ Check screenshots below to know more about: Our Clients, Usecases, Product/Features & FAQs

    nativeMsg is a Chicago company providing a single platform to create, manage and deploy automated, intelligent messaging experiences across multiple channels (SMS/MMS/RCS, Messenger, Twitter, Alexa, web chat, and more). They are an early leader in the new 5G RCS business messaging space. RCS is a new exciting channel that moves features of a native mobile application into the native SMS inbox of a mobile device. The SMS inbox will transform into a host of mini-applications and become a direct

    AI-powered assistant that makes engaging with a care team as easy as messaging a friend - works 24/7 so you don't have to.

    ubisend sales is a sales assistant help to remove barriers, increase revenue, improve conversions, educate prospects, drives them to the right product and information and closes the sale.

    ViralMint is an on-site marketing tool that helps you boost your marketing ROI with the power of social.

    zoovu is the ultimate AI-Conversational Marketing Platform. We help brand and retailers create conversations that convert. zoovu digital assistants interact with billions of consumers every day to help them find the perfect product by asking questions. Our goal is to bring the human touch to digital channels with conversational AI. zoovu helps brands and retailers to truly understand their consumers and humanize the digital experience. Our commitment to combining the human touch with tangib

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