# Best Conversational Marketing Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations en route to specific product recommendations or offers. Consumer brands leverage this technology to identify interested buyers on [social networks](https://www.g2.com/categories/social-networks) or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to [payment gateways](https://www.g2.com/categories/payment-gateway) or sales representatives to close transactions. Using built-in [chatbot](https://www.g2.com/categories/chatbots) and [artificial intelligence](https://www.g2.com/categories/artificial-intelligence) technology, sales departments can construct intelligent response flows that will guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses can then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation where it left off. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle. Products in the conversational marketing category typically share features of or integrate with [live chat](https://www.g2.com/categories/live-chat) and [chatbot software](https://www.g2.com/categories/chatbots) to produce real-time, meaningful dialogues with customers at different points in the buying journey. A number of these solutions involve a combination of automated and live human involvement on the business side—for example, chatbots can ping the appropriate salesperson to take control at critical points in the conversation. These products may also integrate with messengers on major [social networks](https://www.g2.com/categories/social-networks) as well as [SMS](https://www.g2.com/categories/mobile-marketing) or [email](https://www.g2.com/categories/email); certain visitor behaviors or trends on company social profiles or websites can trigger conversations. Conversational marketing protects may sync with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) or [payment gateways](https://www.g2.com/categories/payment-gateway) to provide detailed product information or complete transactions, respectively. This technology may integrate with or share features of [bot platforms](https://www.g2.com/categories/bot-platforms) to create unique messaging applications suited to the user’s needs. Elements of customer engagement on social networks are comparable to those of [social customer service](https://www.g2.com/categories/bot-platforms) tools. To qualify for inclusion in the Conversational Marketing category, a product must: - Assist in the creation of intelligent messaging bots that engage visitors on one or more channels - Provide tools for creating personalized response flows within conversations - Direct interested buyers to sales reps or online stores for purchasing goods or services in the event of successful conversations - Track customer journeys and allow for follow-ups from chatbots or sales representatives ## Best Conversational Marketing Software At A Glance - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Textedly](https://www.g2.com/products/textedly/reviews) - **Easiest to Use:** [Podium](https://www.g2.com/products/podium/reviews) - **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews) - **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) --- **Sponsored** ### Social Intents Social Intents is a Live Chat and AI Chatbot platform designed to enhance communication between businesses and their website visitors. This solution enables teams to manage website chats directly from popular business collaboration tools such as Microsoft Teams, Slack, Google Chat, Zoom, and Webex. By integrating live chat and AI chatbots into platforms that organizations already utilize, Social Intents eliminates the need for context switching, allowing for a more efficient and cohesive communication experience. Primarily targeted at customer service and sales teams, Social Intents is ideal for organizations looking to improve their online engagement without the complications of adopting additional messaging tools. The platform is particularly beneficial for businesses that handle a high volume of inquiries and require a seamless way to interact with customers across various channels. By providing a unified communication solution, Social Intents helps companies streamline their customer interactions and enhance overall service quality. Users can engage visitors through a web chat widget and popular messaging platforms like WhatsApp, Facebook Messenger, and SMS, ensuring that customers can reach out through their preferred method. This flexibility in communication channels caters to diverse customer preferences, making it easier for businesses to connect with their audience. The ability to meet customers where they are enhances engagement and fosters a more responsive customer service environment. One of the standout features of Social Intents is its capability to build AI chatbots powered by OpenAI's ChatGPT. Users can train these chatbots with their website content in just one click, allowing for quick deployment and immediate assistance for common inquiries. This feature not only enhances response times but also ensures that customers receive accurate information. When more complex issues arise, the platform allows for seamless escalation to human agents, ensuring that customers receive the support they need without delay. The integration of AI chatbots with live chat capabilities offers significant benefits to organizations. By automating responses to frequently asked questions, businesses can free up their human agents to focus on more intricate customer interactions. This dual approach not only improves operational efficiency but also enhances customer satisfaction by providing timely and relevant support. Social Intents distinguishes itself in its category by combining the power of AI with the personal touch of human interaction, creating a balanced and effective customer service solution. [Try for Free](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1346&secure%5Bdisplayable_resource_id%5D=191&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=191&secure%5Bplacement_resource_ids%5D%5B%5D=1250&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=84670&secure%5Bresource_id%5D=1346&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconversational-marketing&secure%5Btoken%5D=15e5fa498a134963df7599d8916bfe193c324556be9a00c7ce062e9a2a9d62db&secure%5Burl%5D=https%3A%2F%2Fsocialintents.com%2Fsignup.do%3Futm_campaign%3Dg2%26utm_content%3Dfree-trial%26utm_medium%3Dg2%26utm_source%3Dmyg2&secure%5Burl_type%5D=free_trial) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 13,983 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.4/10 (Category avg: 8.4/10) - **Targeting:** 8.2/10 (Category avg: 8.6/10) - **Analytics:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** https://www.HubSpot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, MA - **Twitter:** @HubSpot (785,472 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (11,979 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small-Business, 41% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (2525 reviews) - Email Marketing (1111 reviews) - Features (1103 reviews) - Intuitive (1099 reviews) - Automation (1076 reviews) **Cons:** - Learning Curve (808 reviews) - Missing Features (786 reviews) - Limited Features (730 reviews) - Expensive (667 reviews) - High Pricing (527 reviews) ### 2. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,076 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Lead Gathering:** 7.6/10 (Category avg: 8.4/10) - **Targeting:** 7.6/10 (Category avg: 8.6/10) - **Analytics:** 7.6/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** https://www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign (13,214 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (857 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small-Business, 7% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (848 reviews) - Automation (787 reviews) - Automation Features (654 reviews) - Automations (621 reviews) - Features (574 reviews) **Cons:** - Learning Curve (419 reviews) - Expensive (403 reviews) - Missing Features (388 reviews) - Limited Features (294 reviews) - Not Intuitive (280 reviews) ### 3. [Birdeye](https://www.g2.com/products/birdeye/reviews) Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by the biggest multi-location brands globally including H&R Block, Aspen Dental, and Caesars Entertainment. One Platform Replace your fragmented stack with a single enterprise platform that manages reviews, listings, social, AI visibility, surveys and more across locations. Unified Data Aggregate signals from reviews, social, messaging, surveys, listings and third party integrations such as CRM into a single customer profile per location - powering personalized campaigns and smarter AI execution AI Agents That Execute Configure AI agents with your brand voice, custom triggers, and location-level rules. They respond to reviews, publish social posts, engage leads via chat, and surface actionable insights — automatically, at scale. Built for Multi-Location Complexity Designed from the ground up for multi-location brands. Features like role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. Enterprise-Ready: SSO, audit logging, HIPAA, SOC 2, GDPR compliance. **Average Rating:** 4.7/5.0 **Total Reviews:** 3,879 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.7/10 (Category avg: 8.4/10) - **Targeting:** 8.9/10 (Category avg: 8.6/10) - **Analytics:** 9.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye) - **Company Website:** https://www.birdeye.com - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @BirdEye_ (5,230 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2837064/ (1,430 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Hospital & Health Care, Real Estate - **Company Size:** 48% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1070 reviews) - Helpful (1068 reviews) - Review Management (884 reviews) - Customer Support (748 reviews) - Features (607 reviews) **Cons:** - Missing Features (248 reviews) - Improvement Needed (173 reviews) - Review Management (169 reviews) - Limited Features (150 reviews) - Learning Curve (143 reviews) ### 4. [Qualified](https://www.g2.com/products/qualified/reviews) Qualified is the Agentic Marketing platform for B2B companies around the world. Headquartered in San Francisco, Qualified is built to modernize and maximize inbound pipeline generation with Piper the AI SDR Agent. Piper autonomously engages website visitors, captures leads, and converts them into pipeline with zero human intervention. With Piper, Qualified is transforming pipeline generation as we know it today. Your website is the front door to your business and the pinnacle of pipeline generation, but what happens when interested buyers want to learn more? They submit a web form and move on. Those leads get added to a queue for an inbound Sales Development Rep (SDR) to follow up with and nurture to pipeline for your sales team. How long does it take for an inbound lead to hear back? It can take hours, if not days. In the world of sales and marketing, speed is crucial as 78% of buyers go with the vendor that responds to them first. The problem is it's impossible to respond quickly with the current process because it's painfully manual, time intensive, and it relies on limited human capacity. But it doesn’t have to be this way. In the age of AI, we can put pipeline generation on autopilot. Meet Piper the AI SDR Agent. She operates across your entire inbound motion and works tirelessly to convert qualified buyers into pipeline, 24x7. Piper knows everything about your buyers. She profiles every website visitor to understand whether they're qualified and where they are in the buying journey then works toward her conversion goals. Piper also turns every touchpoint on your website into an opportunity for conversion with live chat, meeting booking, and personalized marketing offers. What's more, Piper works the inbox to send fast, personalized follow up and nurture emails to each and every lead. Hundreds of the world’s leading brands—including Crunchbase, Demandbase, Greenhouse, Plaid, and Suse—have hired Piper the AI SDR Agent to grow their inbound pipeline and are seeing real tangible business results. **Average Rating:** 4.9/5.0 **Total Reviews:** 1,450 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10) - **Lead Gathering:** 9.5/10 (Category avg: 8.4/10) - **Targeting:** 9.4/10 (Category avg: 8.6/10) - **Analytics:** 9.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Qualified.com](https://www.g2.com/sellers/qualified-com) - **Company Website:** https://www.qualified.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, CA - **Twitter:** @tryqualified (709 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/35580403/ (333 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Operations Manager, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 68% Mid-Market, 20% Enterprise #### Pros & Cons **Pros:** - Customer Support (288 reviews) - Helpful (274 reviews) - Features (223 reviews) - Ease of Use (221 reviews) - Customer Service (184 reviews) **Cons:** - Learning Curve (87 reviews) - Missing Features (86 reviews) - Steep Learning Curve (47 reviews) - Limited Customization (43 reviews) - Complexity (41 reviews) ### 5. [Podium](https://www.g2.com/products/podium/reviews) Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,984 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.3/10 (Category avg: 8.4/10) - **Targeting:** 8.2/10 (Category avg: 8.6/10) - **Analytics:** 8.5/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Podium](https://www.g2.com/sellers/podium) - **Company Website:** https://www.podium.com - **Year Founded:** 2014 - **HQ Location:** Lehi, UT - **Twitter:** @PodiumHQ (4,183 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9203219/ (1,493 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, General Manager - **Top Industries:** Automotive, Retail - **Company Size:** 59% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (393 reviews) - Helpful (352 reviews) - Easy Communication (314 reviews) - Communication (312 reviews) - Useful (224 reviews) **Cons:** - Missing Features (95 reviews) - Messaging Issues (94 reviews) - Limited Features (77 reviews) - Expensive (71 reviews) - Poor Customer Support (65 reviews) ### 6. [Exceed.ai](https://www.g2.com/products/exceed-ai/reviews) Exceed.ai is a conversational marketing platform that helps marketers drive more pipeline from email and website visitors. Exceed AI Assistant works 24/7/365 alongside humans to ensure every lead is followed up with, nurtured, and qualified using two-way email conversations. When a lead is qualified and ready to talk to a human it will go ahead and book a meeting directly on your rep’s calendar. It also automatically updates your CRM and marketing automation platform with the latest lead status when leads are qualified, change jobs, leave the company, are not the right person, or ask to be contacted at a later time. Learn how leading companies like Elkem, On24, SugarCRM, Hearst, Comeet and others use Exceed.ai to Exceed their goals at https://exceed.ai/ Businesses use Exceed for: 1. Inbound lead follow up - Immediately respond to and follow-up with incoming leads 2. Convert website visitors into leads via chatbot 3. Qualify leads (MQLs) - Verify a lead's intent and qualify before handing it to sales 4. Sales touched but unresponsive - Follow-up after a rep has attempted outreach but the lead has been unresponsive. 5. Activation of cold/dormant leads - Initiate contact with prospects that previously expressed interest 6. Up-sell - Readout to free users to identify if they are ready to converse with a human rep 7. Low scoring and recently engaged leads - Reach out to leads that recently engaged in low-scoring, first-touch activities like content syndication, social media etc **Average Rating:** 4.6/5.0 **Total Reviews:** 84 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.8/10 (Category avg: 8.4/10) - **Targeting:** 8.9/10 (Category avg: 8.6/10) - **Analytics:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Genesys](https://www.g2.com/sellers/genesys) - **Year Founded:** 1990 - **HQ Location:** Menlo Park, CA - **Twitter:** @Genesys (32,228 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/601919/ (8,509 employees on LinkedIn®) - **Phone:** +1 650 466 - 1100 **Reviewer Demographics:** - **Top Industries:** Computer Software, Venture Capital & Private Equity - **Company Size:** 59% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Automation (3 reviews) - Helpful (3 reviews) - Lead Generation (3 reviews) - Automation Ease (2 reviews) - Efficiency (2 reviews) **Cons:** - AI Limitations (2 reviews) - Limited Customization (2 reviews) - Complexity (1 reviews) - Difficult Setup (1 reviews) - Inadequate Reporting (1 reviews) ### 7. [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) The Genesys Cloud CX™ platform is trusted by thousands of small, medium and large enterprises and recognized across the globe as an industry-leading cloud call center solution and customer experience (CX) platform. No matter where the customer conversation starts or ends, Genesys Cloud CX transforms your customer experience. It connects insights across teams, tools and interactions so you have the data to address customers problems with ease. Meet your customers anywhere, anytime, on any channel, with a suite of digital channels. Automate Successful Outcomes Simplify how you connect with customers across channels. With smart automation across the entire customer journey, you can use data and insights gained to take the right action at the right time to create the best outcomes. With an all-in-one suite of digital capabilities in Genesys Cloud CX, call center employees and customers can engage in seamless conversations across digital channels like chat, email, text and social media. Enhance the customer experience with bots and predictive artificial intelligence (AI) and route to a human call center agent when customers have more complex needs. Innovate at Scale Give your employees and call center agents the information they need in a tool built to drive engagement, improve customer interactions and boost your team’s performance. Reimagine Experiences that Matter Use Genesys Cloud CX as an all-in-one cloud call center application and easily extend the suite with hundreds of packaged integrations. Take full advantage of the composable customer experience platform with third-party integrations and applications so you can reach customers any moment, on any channel. Genesys is redefining the customer experience with innovative call center software. Our award-winning Genesys Cloud CX deploys in days, is intuitive to use and innovates with upgrades each week. With real-time dashboards, simple management tools and analytics, Genesys Cloud CX provides the insights you need to run your business. And you’ll take your contact center and CX strategy into tomorrow — no matter where your agents are located or which channels they handle. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,446 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.7/10 (Category avg: 8.4/10) - **Targeting:** 8.9/10 (Category avg: 8.6/10) - **Analytics:** 9.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Genesys](https://www.g2.com/sellers/genesys) - **Company Website:** https://www.genesys.com - **Year Founded:** 1990 - **HQ Location:** Menlo Park, CA - **Twitter:** @Genesys (32,228 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/601919/ (8,509 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Manager, Case Advocate - **Top Industries:** Information Technology and Services, Financial Services - **Company Size:** 46% Mid-Market, 40% Enterprise #### Pros & Cons **Pros:** - Ease of Use (144 reviews) - Features (103 reviews) - Reliability (79 reviews) - Efficiency (74 reviews) - Intuitive (62 reviews) **Cons:** - Limited Features (58 reviews) - Missing Features (55 reviews) - Complexity (44 reviews) - Inadequate Reporting (38 reviews) - Learning Curve (38 reviews) ### 8. [Tidio](https://www.g2.com/products/tidio/reviews) Tidio is an all-in-one customer support software suite comprising (1) help desk, (2) live chat, (3) chatbot automation, and (4) AI agent features. Over 300,000 businesses across ecommerce, services, and tech use Tidio to streamline communication, resolve issues faster, and drive more sales. With Tidio, support teams can engage customers in real time via live chat, automate responses to FAQs with Flows (rules-based chatbots), and manage conversations from multiple channels like email, Messenger, Instagram, WhatsApp, and email in one unified dashboard. At the heart of the platform is Lyro, Tidio’s conversational AI agent and chatbot, capable of resolving up to 67% of common customer inquiries without human involvement. With a single click, Lyro starts using your company’s existing help content to provide accurate and brand-consistent responses without making up answers. When in doubt, the AI agent will hand over the ticket to your team, enhancing trust between users and your brand. Tidio empowers businesses to scale their support without overwhelming their teams. It reduces missed chats, shortens response times, and frees up agents to focus on complex issues. Start free and get 50 AI-powered conversations with Lyro. No credit card required. 💬 Live Chat • Real-Time Support – Engage with visitors instantly through a lightweight chat widget. • Live Typing Preview – See what users are typing before they hit send. • Canned Responses – Use pre-written replies for quick, consistent answers. • AI Reply Assistant – Enhance responses with GPT-4 suggestions. • User Management – Ban users by IP, view live visitor lists. • Chat Transcripts – Save or email conversation history. • Attachments – Support for sending files (images, docs, videos). ⚙️ Flows (Chatbot Automation) • Visual Automation Builder – No-code drag & drop builder for custom flows. • Pre-designed Templates – 40+ templates designed for eCommerce. • Data Collection – Auto-capture contact info and feedback. • Abandoned Cart Recovery – Send timed offers/discounts. • Third-Party Integrations – Sync data with external tools and platforms. 🤖 Lyro (AI Agent) • Conversational AI – Automatically resolve up to 70% of questions. • Product Recommendations – Suggest items based on Shopify product data. • Multichannel Support – Works across live chat, WhatsApp, Instagram, Messenger. • Multilingual Capabilities – Respond in English, Spanish, French, Portuguese, German. • Analytics – Review AI performance and conversation stats. 🛒 Order Management (for Shopify) • Cart Preview – See what's in the customer's cart in real time. • Order History Access – View past orders for personalized help. • Direct Product Recommendations – Suggest products inside the chat. • Order Management – Cancel, update, or refund orders via chat. • Discount Offering – Share coupon codes live in conversation. 🎫 Ticketing System • Unified Ticket Creation – Convert emails/chats into support tickets. • Tagging and Prioritization – Organize and prioritize tasks. • Operator Tracking – Know who’s assigned to what. • Advanced Filtering – Quickly sort through tickets. • Spam Management – Auto-detect and filter irrelevant messages. 📡 Communication Channels Manage all in one dashboard: • Live Chat – Real-time website conversations. • Email – Integrate multiple inboxes. • Instagram – Reply to DMs and reactions. • Messenger – Chat with Facebook users. 🎨 Customization • Branding – Match chat widget to your site's look & feel. • Visibility Settings – Customize widget display by time/device. • Offline Messaging – Capture leads when you're offline. 📊 Analytics • Performance Monitoring – Track response times, satisfaction, missed chats. • Team Insights – Evaluate individual/team productivity. • Flow Analysis – Optimize automations based on performance data. 🔒 Privacy & Compliance • SOC 2 Type 2 • GDPR • CCPA • EU-US DPF • CPRA • AI Pact **Average Rating:** 4.6/5.0 **Total Reviews:** 1,840 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.8/10 (Category avg: 8.4/10) - **Targeting:** 8.6/10 (Category avg: 8.6/10) - **Analytics:** 8.8/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Tidio](https://www.g2.com/sellers/tidio) - **Company Website:** https://www.tidio.com/ - **Year Founded:** 2013 - **HQ Location:** San Francisco, California - **Twitter:** @tidiocx (1,309 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3343461/ (167 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 90% Small-Business, 8% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (225 reviews) - Helpful (184 reviews) - Chatbots (155 reviews) - Easy Setup (154 reviews) - Features (139 reviews) **Cons:** - Expensive (76 reviews) - Missing Features (59 reviews) - Limited Customization (57 reviews) - Cost (56 reviews) - Limited Features (55 reviews) ### 9. [Textedly](https://www.g2.com/products/textedly/reviews) Textedly is a cloud-based SMS marketing and communications platform that enables organizations to send bulk SMS and MMS messages, manage contact lists, and automate message workflows. As a type of SMS marketing software solution, Textedly helps marketing, customer support, and engagement teams across small to mid-sized businesses and enterprises deliver timely notifications, promotions, and two-way interactions via text messaging. It combines campaign creation, contact management, and reporting in a single interface. Key features and benefits: Bulk SMS & MMS Messaging: Send high-volume text and multimedia messages with customizable sender IDs and personalized content. Two-Way Messaging Inbox: Centralize replies and conversations in a shared inbox for real-time customer engagement. Automated Scheduling & Drip Campaigns: Create one-time, recurring, or drip sequences with precise delivery windows to match audience time zones. Contact Segmentation & List Management: Build and maintain segmented lists based on tags, custom fields, or import sources for targeted outreach. Analytics & Reporting Dashboard: Monitor delivery rates, open statistics, and engagement trends with exportable reports. Textedly supports a range of use cases—from time-sensitive alerts to ongoing customer nurturing—by integrating payment collection, reputation management tools, and external systems connectivity. Additional value points: Integrated Payment Processing: Include secure payment links or mobile checkout directly within SMS threads to streamline transactions. Reputation Management & Google Reviews: Access built-in tools for managing your online reviews and optimization. Template Library & Personalization Tokens: Use pre-built templates and dynamic fields (e.g., {{FirstName}}) to enhance SMS & MMS message relevance and customization. By combining scalable messaging, automation, credit card payments, online reputation management, and integration capabilities, Textedly provides an objective, feature-rich solution for organizations seeking to communicate effectively with their audiences via SMS. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,304 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Lead Gathering:** 7.0/10 (Category avg: 8.4/10) - **Targeting:** 7.6/10 (Category avg: 8.6/10) - **Analytics:** 7.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Textedly](https://www.g2.com/sellers/textedly) - **Company Website:** https://www.textedly.com/ - **Year Founded:** 2015 - **HQ Location:** Los Angeles, CA - **Twitter:** @textedly_ (403 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18029956/ (16 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 66% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Customer Support (388 reviews) - Ease of Use (377 reviews) - Helpful (307 reviews) - Communication (157 reviews) - Text Messaging (149 reviews) **Cons:** - Expensive (105 reviews) - Missing Features (88 reviews) - SMS Issues (71 reviews) - Limited Texting Features (65 reviews) - Learning Curve (59 reviews) ### 10. [ZoomInfo Marketing](https://www.g2.com/products/zoominfo-marketing/reviews) ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the broader GTM (Go-To-Market) intelligence ecosystem, which aims to empower users with actionable insights that facilitate targeted outreach and personalized engagement strategies. By leveraging data-driven orchestration, ZoomInfo Marketing enables businesses to effectively identify and convert potential leads into loyal customers. The platform is tailored for marketing professionals who seek to optimize their outreach efforts across various channels. With capabilities that span display and social advertising, email marketing, SMS campaigns, and more, ZoomInfo Marketing allows users to execute comprehensive marketing campaigns that reach the right buyers at the right moments. The emphasis on hyper-targeted messaging, driven by fit, intent, and engagement signals, ensures that marketing efforts resonate with the intended audience, thereby increasing the likelihood of conversion. One of the standout features of ZoomInfo Marketing is its ability to transform a company’s website into a dynamic digital storefront. The platform enhances user experience by enriching forms, which helps to reduce friction during the conversion process. Additionally, it tracks unique visitors, allowing businesses to identify anonymous buyers before they engage with the site. This proactive approach is complemented by human-first chat experiences that engage high-intent visitors, fostering stronger connections between potential customers and sales teams. Moreover, ZoomInfo Marketing provides comprehensive visibility into the total addressable market, enabling users to manage their marketing databases with clean and verified data. This functionality is crucial for identifying and prioritizing the best audiences based on their fit, intent, and engagement levels. By engaging buyers when they are most likely to convert, businesses can maximize their marketing efficiency and drive better results. Overall, ZoomInfo Marketing stands out in the competitive landscape of demand generation solutions by offering a robust suite of features that cater to the needs of modern marketing teams. Its focus on data-driven insights, personalized engagement, and streamlined conversion processes makes it an invaluable tool for organizations looking to enhance their marketing strategies and achieve sustainable growth. **Average Rating:** 4.4/5.0 **Total Reviews:** 170 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.6/10 (Category avg: 8.4/10) - **Targeting:** 9.0/10 (Category avg: 8.6/10) - **Analytics:** 8.5/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,461 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,353 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 41% Mid-Market, 34% Small-Business #### Pros & Cons **Pros:** - Features (28 reviews) - Lead Generation (27 reviews) - Ease of Use (25 reviews) - Data Accuracy (21 reviews) - Data Quality (21 reviews) **Cons:** - Expensive (17 reviews) - Data Inaccuracy (13 reviews) - Cost (12 reviews) - Complexity (10 reviews) - Learning Curve (10 reviews) ### 11. [Fin by Intercom](https://www.g2.com/products/fin-by-intercom/reviews) Fin by Intercom is the best performing AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale. Key benefits of Fin AI Agent: - Automates complex tasks such as refunds, transaction disputes, and technical troubleshooting. - Easy to configure with a no-code experience that anyone on your team can manage. - Works with any helpdesk, including Zendesk, Salesforce, and HubSpot—no migration required. - Affordable at scale with pricing starting at just $0.99 per resolution. - Provides complete visibility and control through tools to analyze, train, test, and deploy Fin across all channels. How it works: Fin combines generative AI with deterministic rules to act just like your best human agents. You can give Fin detailed, step-by-step instructions, and it will follow them with speed and reliability—reducing time to resolution and improving customer satisfaction. Under the hood, Fin is powered by the patented Fin AI Engine™, a proprietary system purpose-built for customer service. Every layer is optimized for accuracy, speed, and reliability, so Fin can handle high volumes and complex queries with confidence. Proof of performance: - Fin resolves 67% of customer queries on average, with rates as high as 93% for some teams. - Trusted by 6,000+ customer service teams, including the world’s leading AI companies like Anthropic. - In independent tests, Fin consistently outperformed competitors, delivering higher resolution rates than Forethought, Decagon, and others. - Ranked #1 AI Agent on G2, with the highest number of reviews. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,674 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.3/10 (Category avg: 8.4/10) - **Targeting:** 8.8/10 (Category avg: 8.6/10) - **Analytics:** 8.2/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Intercom, Inc.](https://www.g2.com/sellers/intercom-inc) - **Company Website:** https://www.intercom.com/ - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @intercom (44,184 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/intercom/ (1,950 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Customer Success Manager, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Helpful (435 reviews) - Ease of Use (433 reviews) - Features (333 reviews) - Efficiency (268 reviews) - Automation (257 reviews) **Cons:** - Missing Features (152 reviews) - AI Limitations (130 reviews) - Limited Features (123 reviews) - Learning Curve (115 reviews) - Expensive (92 reviews) ### 12. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,275 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Lead Gathering:** 6.9/10 (Category avg: 8.4/10) - **Targeting:** 8.3/10 (Category avg: 8.6/10) - **Analytics:** 7.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo) - **Company Website:** https://www.klaviyo.com/ - **Year Founded:** 2012 - **HQ Location:** Boston, Massachusetts - **Twitter:** @klaviyo (21,814 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,837 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 81% Small-Business, 16% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (160 reviews) - Email Marketing (123 reviews) - Easy Integration (81 reviews) - Integrations (81 reviews) - Automation (79 reviews) **Cons:** - Expensive (69 reviews) - Missing Features (56 reviews) - Learning Curve (55 reviews) - Poor Customer Support (40 reviews) - Limited Features (37 reviews) ### 13. [Twixor](https://www.g2.com/products/twixor/reviews) Twixor is a cutting-edge customer experience (CX) platform that leverages Generative AI and Natural Language Processing (NLP) to create dynamic customer journeys across various messaging channels. Designed for businesses seeking to enhance their customer interactions, Twixor integrates Digital Assistants with Intelligent Process Automation, enabling personalized and goal-oriented engagements. This innovative platform transcends traditional scripted responses, offering empathetic and tailored recommendations that significantly improve customer satisfaction in marketing, business transactions, and support operations. Targeted at a diverse range of industries, Twixor is particularly beneficial for organizations looking to streamline their customer engagement processes. Its low-code/no-code approach makes it accessible for businesses of all sizes, from startups to Fortune 500 companies. With over 400 clients globally and managing more than one billion interactions each quarter, Twixor has established itself as a trusted solution in the market. The platform is recognized for its ability to enhance brand engagement, reduce operational costs, and improve conversation rates, making it a valuable asset for businesses aiming to optimize their customer experience. Key features of Twixor include a user-friendly drag-and-drop Journey Builder Studio, an AI and NLP-powered conversational engine, and the ability to deploy both Live and Virtual Agents. Additionally, the platform supports Smart Campaign Management and offers omnichannel capabilities in 120 languages, ensuring that businesses can connect with their customers in a way that suits their preferences. The AI-driven Analytical Dashboard provides valuable insights into customer interactions, allowing businesses to refine their strategies and improve overall engagement. Twixor's transformative benefits are evident in its proven success metrics, including a conversation rate increase of over 25%, a reduction in operating costs by 15-25%, and an impressive 80% boost in brand engagement. Recognized as the Best Customer Experience Platform in Retail and Ecommerce in India, Twixor has also gained traction as an emerging Conversational AI Vendor in the MEA region. Its partnerships with major banking platforms and CPaaS players further underscore its credibility and effectiveness in delivering white-labeled solutions. By empowering businesses to craft dynamic customer journeys, Twixor stands out in the competitive landscape of customer experience platforms. Its focus on personalized interactions and intelligent automation positions it as a leader in enhancing customer engagement, making it an essential tool for organizations looking to elevate their customer experience strategy. **Average Rating:** 4.8/5.0 **Total Reviews:** 78 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Lead Gathering:** 9.4/10 (Category avg: 8.4/10) - **Targeting:** 9.3/10 (Category avg: 8.6/10) - **Analytics:** 9.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Twixor](https://www.g2.com/sellers/twixor) - **Company Website:** https://twixor.ai/ - **Year Founded:** 2019 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/twixor/ (106 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Conference Producer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 47% Small-Business, 41% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (48 reviews) - Features (43 reviews) - Automation (36 reviews) - Efficiency (32 reviews) - Artificial Intelligence (31 reviews) **Cons:** - Learning Curve (27 reviews) - Steep Learning Curve (16 reviews) - Limited Customization (15 reviews) - Difficult Learning (14 reviews) - Complexity (11 reviews) ### 14. [SalesCaptain](https://www.g2.com/products/salescaptain-inc-salescaptain/reviews) SalesCaptain is an all-in-one communication platform with a chat based AI agent builder, designed for modern businesses. It unifies phone calls, texting, webchat, and social media messaging into a single collaborative inbox. With SalesCaptain, you can easily create AI-powered phone and text agents to handle calls, answer queries, route leads, filter spam, and automate tasks — all without any technical expertise. SalesCaptain also includes a suite of built-in business apps for managing reviews, appointments, lead stages, team leaderboards, and more — giving you everything you need to streamline customer engagement and team performance in one platform. Build drag-and-drop automations, connect with 50+ popular platforms like HubSpot, Booker, Clio, and ServiceFusion, or go deeper with API, webhooks, and Zapier support. Whether you're a startup or a multi-location enterprise, SalesCaptain helps you scale communication and customer engagement with ease. **Average Rating:** 4.3/5.0 **Total Reviews:** 171 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Lead Gathering:** 9.1/10 (Category avg: 8.4/10) - **Targeting:** 8.8/10 (Category avg: 8.6/10) - **Analytics:** 8.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [SalesCaptain](https://www.g2.com/sellers/salescaptain-0ad71d1f-2581-417b-b396-fc2e2582d6e6) - **Year Founded:** 2020 - **HQ Location:** New York, US - **Twitter:** @SalesCaptainInc (156 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/salescaptainhq (24 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Business Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 78% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - Automation (62 reviews) - Communication (54 reviews) - Ease of Use (50 reviews) - Helpful (41 reviews) - Communication Improvement (40 reviews) **Cons:** - Steep Learning Curve (40 reviews) - Time-Consuming (20 reviews) - Limited Reporting (18 reviews) - Limited Customization (17 reviews) - Learning Curve (15 reviews) ### 15. [Text Request](https://www.g2.com/products/text-request/reviews) Text Request is a business texting software that directly connects your business to your customers through the unmatched engagement power of text messaging. Upgrade your business phone number to send and receive text messages without losing voice capabilities. Our business texting software empowers growing franchises and small businesses to scale through mass messaging (bulk messaging), payment links, appointment reminders, Google review management, SMS marketing, and more. Get 5-star customer service, user-friendly interface, SMS API, and a simple 10DLC registration process that provides white-glove support no matter your plan. We also include a mobile app, Chrome extension, and desktop version, so your team can text the way they want. Our founder saw businesses struggle with unanswered cold calls, unread emails, personal phone switching, and valuable time lost. That’s why we’ve gone all in on building a deeply engaging text conversation platform that scales to the needs of your business. Text Request is the cost-effective solution to streamline your messaging, so you can increase retention rates and revenue. **Average Rating:** 4.6/5.0 **Total Reviews:** 944 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.1/10 (Category avg: 8.4/10) - **Targeting:** 8.5/10 (Category avg: 8.6/10) - **Analytics:** 8.2/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Text Request](https://www.g2.com/sellers/text-request) - **Company Website:** https://www.textrequest.com - **Year Founded:** 2014 - **HQ Location:** Chattanooga, Tennessee - **Twitter:** @Text_Request (642 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4807820/ (41 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Office Manager, Account Manager - **Top Industries:** Hospital & Health Care, Medical Practice - **Company Size:** 65% Small-Business, 31% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (55 reviews) - Communication (40 reviews) - Easy Communication (33 reviews) - Helpful (26 reviews) - Client Interaction (25 reviews) **Cons:** - Missing Features (12 reviews) - Limited Features (10 reviews) - Expensive (9 reviews) - Lack of Notifications (8 reviews) - Software Glitches (7 reviews) ### 16. [Gupshup](https://www.g2.com/products/gupshup/reviews) Gupshup.io is the leading Conversation Cloud for marketing, commerce, and support automation. Gupshup’s automation solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, Akzo Nobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the Gupshup Conversation Cloud powers over 10 billion messages per month. **Average Rating:** 4.4/5.0 **Total Reviews:** 62 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Lead Gathering:** 7.6/10 (Category avg: 8.4/10) - **Targeting:** 8.1/10 (Category avg: 8.6/10) - **Analytics:** 7.8/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Gupshup](https://www.g2.com/sellers/gupshup) - **Year Founded:** 2004 - **HQ Location:** San Francisco, US - **Twitter:** @gupshup (3,022 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3762143 (993 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 48% Mid-Market, 30% Enterprise #### Pros & Cons **Pros:** - Ease of Use (26 reviews) - Customer Support (23 reviews) - Helpful (14 reviews) - Easy Integrations (11 reviews) - Features (11 reviews) **Cons:** - Dashboard Issues (5 reviews) - Poor Customer Support (4 reviews) - Slow Performance (4 reviews) - Delayed Response (3 reviews) - Inadequate Reporting (3 reviews) ### 17. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,375 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Lead Gathering:** 7.8/10 (Category avg: 8.4/10) - **Targeting:** 8.1/10 (Category avg: 8.6/10) - **Analytics:** 8.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,948 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,576 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 36% Enterprise #### Pros & Cons **Pros:** - Intent Data (299 reviews) - Ease of Use (218 reviews) - Features (216 reviews) - Lead Generation (192 reviews) - Buyer Intent (188 reviews) **Cons:** - Steep Learning Curve (146 reviews) - Learning Curve (141 reviews) - Learning Difficulty (120 reviews) - Complexity (99 reviews) - Missing Features (90 reviews) ### 18. [Salesmsg](https://www.g2.com/products/salesmsg/reviews) Salesmsg is the ultimate tool for communicating with your customers, clients, and team in real-time. Whether it’s sending texts or making calls, it’s all about staying connected, fast, and professional without the hassle. Here’s the deal Salesmsg lets you handle conversations through text and calls seamlessly. Need to remind a customer about their appointment? Done. Want to send a quick follow-up after a meeting? Easy. Running a marketing campaign? It’s perfect for that too. Who’s this for? Anyone from small businesses to big teams who value their time and want to stay on top of customer engagement. Think hair salons, real estate agents, coaches, or even a customer support team that wants to feel human, not robotic. Why it works: • Automation that feels personal: Schedule texts or send bulk messages, but make it look like you typed them yourself. • Smart call handling: Forward calls to the right person so nothing slips through the cracks. • Know what’s working: Built-in analytics let you track and tweak your communication game. The result? You’re faster, more organized, and always reachable. Customers feel valued, your team saves time, and you can scale your communication as you grow without losing the personal touch. At its core, Salesmsg is about making communication simple, effective, and human—because that’s how you build real relationships in business. **Average Rating:** 4.7/5.0 **Total Reviews:** 372 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Lead Gathering:** 9.0/10 (Category avg: 8.4/10) - **Targeting:** 9.3/10 (Category avg: 8.6/10) - **Analytics:** 9.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Salesmsg](https://www.g2.com/sellers/salesmsg) - **Company Website:** https://www.SalesMessage.com - **Year Founded:** 2017 - **HQ Location:** Delray Beach, FL - **Twitter:** @salesmsg (145 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/salesmsg/ (33 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Sales - **Top Industries:** Health, Wellness and Fitness, Real Estate - **Company Size:** 68% Small-Business, 27% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (141 reviews) - Easy Communication (74 reviews) - Easy Integration (66 reviews) - Integrations (61 reviews) - Customer Support (55 reviews) **Cons:** - Missing Features (25 reviews) - Messaging Issues (22 reviews) - Sending Issues (17 reviews) - SMS Issues (17 reviews) - Slow Loading (16 reviews) ### 19. [HighLevel](https://www.g2.com/products/highlevel/reviews) HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial! **Average Rating:** 4.6/5.0 **Total Reviews:** 599 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Lead Gathering:** 9.4/10 (Category avg: 8.4/10) - **Targeting:** 9.0/10 (Category avg: 8.6/10) - **Analytics:** 9.2/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel) - **Company Website:** https://gohighlevel.com - **Year Founded:** 2018 - **HQ Location:** Dallas, Texas - **Twitter:** @gohighlevel (8,459 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/highlevel/ (2,132 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Consulting - **Company Size:** 62% Small-Business, 3% Mid-Market #### Pros & Cons **Pros:** - Features (156 reviews) - Helpful (140 reviews) - Customer Support (139 reviews) - Feature Richness (127 reviews) - Automation (124 reviews) **Cons:** - Learning Curve (141 reviews) - Missing Features (91 reviews) - Steep Learning Curve (90 reviews) - Not Intuitive (56 reviews) - Poor Customer Support (53 reviews) ### 20. [Breakout](https://www.g2.com/products/breakout-2025-03-16/reviews) Breakout is your inbound AI SDR — built to identify high-intent website visitors, engage them in real-time, qualify them, and book meetings directly into your sales team’s calendar. 1\ Breakout greets every visitor like it already knows them: Breakout instantly recognizes who’s on your site—based on UTM, company, or behavior—and kicks off a smart, friendly conversation using AI that actually sounds human. 2\ Breakout handles every question instantly and keeps the lead warm - The AI SDR chats with your buyers 24/7, answers their questions, and gently nudges them toward conversion—so no one slips through the cracks. 3\ Breakout gives live, personalized demos—on the spot - Whether it’s a quick voice walkthrough or a custom slide deck, Breakout shows buyers exactly what they need, right when they need it. 4\ Breakout books the right meeting, even after hours - It finds the right rep, checks calendars, and schedules the meeting—so your team wakes up to new pipeline every day. **Average Rating:** 5.0/5.0 **Total Reviews:** 27 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Lead Gathering:** 10.0/10 (Category avg: 8.4/10) - **Targeting:** 10.0/10 (Category avg: 8.6/10) - **Analytics:** 9.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Breakout](https://www.g2.com/sellers/breakout-967944ef-8f44-413c-ae5a-201f848a8d30) - **Year Founded:** 2024 - **HQ Location:** San Francisco Bay Area, US - **LinkedIn® Page:** https://www.linkedin.com/company/breakoutai/ (35 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software - **Company Size:** 60% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Time-saving (19 reviews) - Ease of Use (18 reviews) - Features (17 reviews) - Integrations (17 reviews) - Easy Setup (16 reviews) **Cons:** - Feature Complexity (2 reviews) - Limited Analytics (2 reviews) - Missing Features (2 reviews) - AI Limitations (1 reviews) - Buggy Software (1 reviews) ### 21. [SingleInterface](https://www.g2.com/products/singleinterface/reviews) SingleInterface is Asia’s largest AI Retail Tech platform, revolutionizing how multi-location brands scale, engage, and grow. Our AI-powered full-stack solutions help businesses connect with customers at every digital and hyperlocal touchpoint—fueling personalized engagement, smarter decision-making, and sustainable growth. SingleInterface AI offers a modular yet deeply integrated suite of AI engines, each solving a distinct challenge faced by multi-location enterprises. Presence AI: Ensures every location (branch, outlet, or store) is easily searchable with up-to-date information, enabled by automated listings across Google, Apple Maps, car navigation systems, and AI voice assistants. Pages AI: Automatically generates high-performing, search-optimized microsites for each individual location, complete with real-time content, embedded chat, and actionable CTAs. Reviews AI: Understands location-level customer reviews with AI-powered emotional intelligence, allowing marketers to respond with empathy. Engagement AI: Connects the dots between CRM data and real-time conversations, enabling hyper-contextual WhatsApp, email, and web chat outreach. Campaigns AI: Localizes brand campaigns with geo-fenced insights, content fatigue detection, and audience behaviour tracking across every city or Pin/Zip code. Interactions AI: Transcribes and analyzes every customer interaction made with the brand or the nearest location to reveal sentiment, missed opportunities, and conversion blockers. Audience AI uses real-world behavior signals—like location patterns, visit frequency, and category interest—to identify high-intent buyers before they enter your funnel, powering more precise campaigns and stronger ROI. Competition AI: Maps search performance block-by-block, benchmarking each outlet and highlighting areas to win more “near me” searches. Insights AI: Unifies data across modules to deliver a 360° view of brand performance—highlighting trends, and surfacing actionable intelligence at every location. **Average Rating:** 4.7/5.0 **Total Reviews:** 99 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Lead Gathering:** 9.4/10 (Category avg: 8.4/10) - **Targeting:** 9.8/10 (Category avg: 8.6/10) - **Analytics:** 9.8/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [SingleInterface](https://www.g2.com/sellers/singleinterface) - **Company Website:** https://www.singleinterface.com/ - **Year Founded:** 2014 - **HQ Location:** Gurgaon, IN - **LinkedIn® Page:** https://www.linkedin.com/company/singleinterface/ (308 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Manager - **Top Industries:** Financial Services, Retail - **Company Size:** 62% Enterprise, 30% Mid-Market #### Pros & Cons **Pros:** - Customer Support (50 reviews) - Helpful (39 reviews) - Ease of Use (38 reviews) - Efficiency (32 reviews) - User Interface (24 reviews) **Cons:** - Delays (11 reviews) - Slow Performance (11 reviews) - Slow Loading (9 reviews) - Time Issues (9 reviews) - Improvement Needed (8 reviews) ### 22. [Smartsupp](https://www.g2.com/products/smartsupp/reviews) Smartsupp helps businesses grow online sales with advanced AI Shopping Assistants, live chat, multichannel solution and automated workflows. We offer everything you need to grow your online sales: an easy-to-use platform powered with AI, chatbots with various skills and templates, live chat... and much much more you can use to engage your visitors at the right time and convert them into loyal customers in no time. Smartsupp is one of the leading and most trusted chat and chatbot solutions in the world, currently helping over 100,000 webshops and websites. **Average Rating:** 4.7/5.0 **Total Reviews:** 953 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Lead Gathering:** 8.2/10 (Category avg: 8.4/10) - **Targeting:** 8.3/10 (Category avg: 8.6/10) - **Analytics:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Smartsupp](https://www.g2.com/sellers/smartsupp) - **Year Founded:** 2013 - **HQ Location:** Brno, South Moravia - **Twitter:** @SmartsuppCOM (441 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5005135/ (33 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Owner - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 96% Small-Business, 3% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (126 reviews) - Helpful (76 reviews) - Easy Setup (75 reviews) - Features (69 reviews) - Intuitive (58 reviews) **Cons:** - Expensive (31 reviews) - Cost (21 reviews) - AI Limitations (19 reviews) - Missing Features (18 reviews) - Chat Management (13 reviews) ### 23. [LiveChat](https://www.g2.com/products/livechat/reviews) LiveChat is a comprehensive customer communication platform that enables businesses to connect with their website visitors and customers in real-time, driving sales, delivering support, and enhancing customer satisfaction. Designed for ecommerce teams, the platform boosts AOV, upsell, and overall ROI by engaging shoppers at the right moment and converting more traffic into revenue. AI and advanced analytics surface sales opportunities, automate routine conversations, and give clear visibility into performance. All essential tools - including AI automation, analytics, a customizable chat widget, and agent apps - come together in one easy-to-deploy, no-code platform that delivers value quickly. ✅ Benefits • Higher conversions by capturing visitor attention at key moments through proactive, real-time engagement. • Lower operational overhead and greater agent productivity thanks to managing all communication channels in one unified workspace. • Better business decisions and clearer performance insights driven by transparent reporting on conversions, lead quality, and sales opportunities. • Faster responses and more time for high-value conversations enabled by AI that automates routine work and supports agents with smart assistance. • Stronger customer engagement and higher average order value through chat experiences tailored to your brand and optimized for upsell. 💬 Key features • Chat tools and widget: Real-time, two-way conversations with visitors, supported by file sharing, chat archives, automated greetings (like sneak-peek and inactivity prompts), seamless chat transfer, and post-chat ratings. • Multi-channel messaging: Manage all conversations from a single workspace - one license covers unlimited websites and apps, plus Facebook Messenger, WhatsApp Business, and email. • AI and automation: Leverage built-in AI features, including Copilot, reply suggestions, chat summaries, and insights extracted from high-volume conversations to boost efficiency and speed. • Analytics and reporting: Access intuitive dashboards that track agent performance, conversions, customer behavior, and more, with robust filtering and easy data export. • Customization and integrations: Tailor the widget’s appearance, language, and brand voice, and extend capabilities with 200+ integrations across CRMs, ecommerce platforms, help desks, and automation tools. • Easy implementation: Add LiveChat to your site with a simple code snippet-no heavy development or complex setup required. • Security and support: Benefit from enterprise-grade security, reliable infrastructure, and 24/7/365 customer support to keep your communication running flawlessly. 🌎 Trusted by teams worldwide to drive growth Thousands of companies worldwide utilize LiveChat to deliver fast and personalized customer interactions. Over 40% of customers prefer brands that offer live chat, and businesses that consistently use it see higher conversion rates and stronger engagement. LiveChat helps teams work more efficiently, improve satisfaction, and drive measurable growth. Adding specific customer results - like increases in conversions or agent productivity - can further highlight its impact. About Us LiveChat was created by Text S.A., a global software company headquartered in Wrocław, Poland. For over two decades, we’ve been dedicated to building tools that help businesses communicate better with their customers. LiveChat serves companies in more than 150 countries - from growing ecommerce stores to established B2B SaaS organizations - empowering them to deliver fast, personal, and effective customer service. **Average Rating:** 4.4/5.0 **Total Reviews:** 779 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [Text](https://www.g2.com/sellers/text-d7daf23a-c555-466c-8ae4-fc77beae1378) - **Company Website:** https://www.text.com/ - **Year Founded:** 2002 - **HQ Location:** Wrocław, Lower Silesia - **LinkedIn® Page:** https://www.linkedin.com/company/text/ (382 employees on LinkedIn®) - **Ownership:** WSE: TXT **Reviewer Demographics:** - **Who Uses This:** Customer Service Representative, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Small-Business, 36% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (24 reviews) - Features (20 reviews) - Live Chat (19 reviews) - Helpful (16 reviews) - Easy Setup (14 reviews) **Cons:** - Not Intuitive (7 reviews) - Chatbot Issues (6 reviews) - Chat Management (5 reviews) - Expensive (5 reviews) - Improvements Needed (5 reviews) ### 24. [Manychat](https://www.g2.com/products/manychat/reviews) Manychat is the #1 omnichannel platform for D2C brands, Retail stores, Non-profits, Restaurants, Real Estate companies in the world. Founded in 2016, Manychat powers over 1 billion conversations every year and is used in over 190 countries. Engage your customers instantly. Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, WhatsApp and SMS to grow your brand. Whether you are looking to generate more leads, automating your campaigns, or improving customer satisfaction by increasing your SLA times, Manychat has all the tools to solve your business's marketing needs. This is what Chat Marketing is and what Manychat is. **Average Rating:** 4.5/5.0 **Total Reviews:** 147 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Lead Gathering:** 9.2/10 (Category avg: 8.4/10) - **Targeting:** 8.6/10 (Category avg: 8.6/10) - **Analytics:** 7.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [ManyChat](https://www.g2.com/sellers/manychat) - **Year Founded:** 2016 - **HQ Location:** Palo Alto, US - **Twitter:** @ManyChatHQ (3,704 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11058494/ (523 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 88% Small-Business, 9% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (14 reviews) - Automation (11 reviews) - Helpful (10 reviews) - Features (9 reviews) - User-Friendly (9 reviews) **Cons:** - Limited Features (8 reviews) - Expensive (7 reviews) - Poor Customer Support (6 reviews) - Missing Features (5 reviews) - Pricing Issues (5 reviews) ### 25. [charles](https://www.g2.com/products/charles/reviews) charles is a WhatsApp marketing platform made in Berlin. Its easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp. It does so by enabling CRM teams to set-up recurring flows and automations based on consumer specific events in a personalized manner. It supports businesses to stay GDPR-compliant and consistently iterate in this new channel while also integrating with select CDP/CRM, service and shop systems such as Shopify, Klaviyo, Emarsys and Zendesk to leverage data for their omnichannel strategy. charles' key products are 📣 Campaigns and 🚀Journeys. With Journeys, you set up and send engaging automated WhatsApp flows – like opt-in flows, WhatsApp product finders and Black Friday campaigns. With Campaigns, you can send outbound marketing messages to your consumers, and track responses. **Average Rating:** 4.8/5.0 **Total Reviews:** 29 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Lead Gathering:** 9.3/10 (Category avg: 8.4/10) - **Targeting:** 8.7/10 (Category avg: 8.6/10) - **Analytics:** 8.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Charles](https://www.g2.com/sellers/charles) - **Year Founded:** 2019 - **HQ Location:** Berlin, DE - **Twitter:** @charles_chatout (16 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/charles (87 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Cosmetics, Apparel & Fashion - **Company Size:** 88% Small-Business, 6% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (7 reviews) - Customer Engagement (4 reviews) - Customer Support (4 reviews) - Automation (3 reviews) - Business Growth (3 reviews) **Cons:** - Buggy Features (1 reviews) - Bugs (1 reviews) - Expensive (1 reviews) - Segmentation Issues (1 reviews) - Software Bugs (1 reviews) ## Parent Category [Marketing Software](https://www.g2.com/categories/marketing) ## Related Categories - [Live Chat Software](https://www.g2.com/categories/live-chat) - [Chatbots Software](https://www.g2.com/categories/chatbots) - [Conversational Support Software](https://www.g2.com/categories/conversational-support) --- ## Buyer Guide ### What You Should Know About Conversational Marketing Software ### What is Conversational Marketing Software? Businesses today are focusing immensely on providing a better and authentic customer experience through conversational marketing tools. They aim to add a personal touch to their customer conversations to build trust and loyalty. Conversational marketing is a method of engaging with website visitors through personalized and real-time conversations with the help of targeted messaging, live chat, and intelligent chatbots. Real-time conversation enabled tools are also helping businesses glean accurate customer-related insights and focused targeting. A conversational marketing tool is a powerful part of the tech stack of many B2B companies because it enables teams to engage with their most qualified prospects in real time, accelerate sales cycles, and close more deals. These tools are improving the marketing and sales fusion through an easy transition of qualified leads from marketing to sales, thus driving future growth for businesses. Key Benefits of Conversational Marketing Software - Creates a human buying experience with personalized and real-time conversations - Engages, qualifies, and generates more leads at a quicker rate, shortening the sales cycle - Helps gain valuable insights about customers and buyers - Increases customer engagement and builds strong and valuable relationships ### Why Use Conversational Marketing Software? Conversational marketing software helps businesses build relationships and create authentic experiences with customers and buyers with the power of real time conversations. **Competitive edge —** For businesses to stay one step ahead of their competition, conversational marketing is an invaluable tool. From quicker and effective sales closures to discovering sharper customer insights, these tools are helping businesses grow tremendously. Chatbots keep track of all the on-site visitors and engage with them through real-time personalized responses while notifying sales representatives of the most qualified leads and scheduling meetings for them. This ultimately shortens the sales cycle and produces more sales. **Personalized and real-time interactive experience —** It may take weeks and sometimes months to build a relationship with a customer in a traditional marketing approach. Personalized and real-time conversations instantly build a bond with a website visitor and adds a personal touch to their buying experience. It induces a sense of trust and loyalty within customers and buyers. **Shorter sales cycles —** Average sales cycles are very cumbersome and filled with many touchpoints, followed by the corresponding content that is supposed to push the prospect to the next milestone. Instead of making buyers go through impersonal communication methods like filling out time-consuming forms, an instant messaging technology can make the whole process shorter and simpler. Conversational marketing tools like chatbots enable the sales team to get in touch with highly qualified leads quickly. They also help schedule on-spot sales meetings, notifying the sales representatives of a lead ready to talk. **Ample amount of data —** Intelligent chatbots are highly personalized and allow marketers to ask more in-depth questions about their visitors. Chatbot-focused marketing produces a plethora of information about website visitors, which helps in understanding the needs and behavior of the consumer, allowing marketers to approach them with more personalized communication. Chatbots integrate seamlessly with other applications, like [email marketing software](https://www.g2.com/categories/email-marketing), [CRM software](https://www.g2.com/categories/crm), [social media marketing software](https://www.g2.com/categories/social-media-marketing), etc., to build a comprehensive data reservoir. **Marketing and sales fusion —** Conversational marketing tools help in leveraging unified marketing and sales efforts. Aligning marketing and sales has always been challenging. With Chatbots, the fusion of marketing and sales efforts is smoother and easier as it allows effortless transition of qualified leads from marketing to sales. Once a visitor establishes they are ready to speak to the sales team, the bot automatically notifies a salesperson. Chatbots also allow salespeople to access all the conversations to ensure their messaging is consistent with previous engagements. Advanced customer insights also play a major role in guiding prospects down the funnel which enables sales representatives to better understand possible opportunities and outcomes. ### Who Uses Conversational Marketing Software? Conversational marketing tools are mainly used by customer service teams, sales teams, and marketing teams. **Customer service teams —** Customer service teams use conversational marketing tools to communicate with website visitors that use the feature to ask questions or voice concerns. These tools allow customer service teams to be active throughout the day. Chatbots enabled with artificial intelligence (AI) help customer service teams by resolving simple questions quickly, giving them more time to tackle more complex queries. **Sales teams —** Sales teams utilize conversational marketing tools to generate leads and move prospects faster up the sales funnel. Since the buyer is expressing interest in the company by initiating a conversation using the live chat feature, it’s a great opportunity to spark a sales conversation. **Marketing teams —** Marketing teams use conversational marketing tools to understand what is happening on their website and create personalized experience for their most qualified prospects through lead data, instant communication, and chatbots. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and AI technology, sales departments are able to construct intelligent response flows that guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation from where it left off. ### Kinds of Conversational Marketing Software **Website pop-ups —** Pop-ups are small windows that pop up on web pages or websites. Marketers use pop-ups on their website to gain visitor attention and increase engagement. **Social messaging apps —** Social messaging apps are another effective way to engage customers. Social messaging apps allow businesses to interact with their existing and potential customers, giving them a very personalized experience. **SMS —** Businesses also leverage the conversations enacted through text messages or via SMS to engage customers. ### Conversational Marketing Software Features Products in the conversational marketing category typically share features of or integrate with live chat and chatbot software to produce real-time, meaningful dialogues with customers at different points in the buying journey. **Personalized messaging —** Customers and buyers are seeking a highly personalized buying experience. This type of software allows for the customization and hyper-personalization of messaging as it pertains to a target audience. **Live chat —** Real-time conversations with buyers and customers enable improved customer trust and loyalty as they keep them engaged and add a personal touch to their interactions through hyper-personalized experience. It also helps in discovering customer pain points and resolving issues faster. Employing a live chat tool improves and enhances the overall website experience. **24/7 availability —** Chatbots never sleep, as such, they are available throughout the day to engage with new leads instantly. They help marketers never miss out on a lead and build a strong bottom line for the funnel. **Reporting and analytics —** These tools include reporting based around specific and overall conversation results. They provide powerful insights into audience segments, consumer needs profiles, and sales performance to make faster decisions. **Integrations —** These types of tools integrate with CRM software to power dashboards, workflows, and notification triggers, as well as marketing automation software to enable marketing campaign execution to targeted accounts. **Sequencing —** This type of software helps with lead engagement even when buyers leave a website. With robust email tools and drip campaigns, they queue up a series of emails that give leads all the information they need to turn into customers. Every interaction with the content automatically triggers the perfect follow-up or next step. **Lead generation —** Live chat is approachable for customers, so it is an easy way to begin a sales conversation. The informal nature of live chat makes a sales conversation more comfortable for the customer, presenting a great opportunity to initiate a sale. **Cross-channel communication —** Conversations are enacted over social media, SMS, voice assistants, and pop-ups on websites. It allows marketers to reach out to their buyers or customers on the most relevant and preferred channels. **Artifical intelligence (AI) —** Conversational AI prioritizes leads through lead scoring, market insights, and account-level insights with the help of AI technology. It engages leads in real time and provides them with a personalized customer experience through customized offers and communication. [**Customer profiling**](https://www.g2.com/categories/conversational-marketing/f/profiles) **—** This feature allows creation and modification of customer profiles based on conversations. Customers are broken down into groups in terms of similar interests and goals. Marketers use customer profiling to identify common preferences and demographics of customers which ultimately helps them carve a better decision design. Other features of conversational marketing software include [Lead Gathering](https://www.g2.com/categories/conversational-marketing/f/lead-gathering) and [Sales Conversions](https://www.g2.com/categories/conversational-marketing/f/sales-conversion). ### Trends Related to Conversational Marketing Software Customers and buyers no longer need to wait for a response after filling out a form. Today, priorities for companies have moved towards providing highly optimized customer experience through the application of AI and natural language processing (NLP) enabled conversation marketing tools. Companies are focusing more on understanding their customer pain points and providing them with an unparalleled and personalized experience. Chatbot technology, which has been around for quite some time, allows marketers to be continuously available without having to spend tons of money on operational costs. They are capable of answering a vast majority of standard user inquiries while routing the unanswered questions to human agents who possess a more in-depth knowledge of the problem. At the same time, chatbots are getting smarter over time because they learn from previous interactions and use that knowledge to answer future inquiries. Chatbots are very effective in producing the ROI from marketing efforts. Chatbots help turn anonymous traffic into a lead by initiating their interest in products and nurturing the customer and brand relationship. **Messaging platforms —** Consumers prefer to communicate with brands via messaging, allowing conversational advertising to dominate messaging apps. For example, Facebook, Messenger, and WhatsApp have proven excellent in driving conversations that lead to sales; these platforms have proved to be the most natural way for marketers to reach out to their audiences. **Hyper-personalization —** Highly optimized customer experience has, and continues to be, a focus area for marketers. Personalization is becoming crucial for engaging with consumers in a more human way. It also improves customer engagement and gives a professional interactive experience. Buyers tend to lose interest or drop out from a website within seconds because of non-personalized content or advertisements. **Voice-driven interfaces —** Voice-enabled chatbots are enabling users to speak directly to the chatbots instead of tying their inquiries. **Application of AI and NLP —** AI and NLP based chatbots are gaining popularity. They help with analyzing the customer’s behavior and search patterns and allow chatbots to act and respond faster than humans. An intelligent chatbot is one of the examples of AI in practice. Chatbots are programmed to be smart and intelligent with the help of AI and NLP technologies. High context-based chatbots are being developed that have to ability to remember details of past conversations and act accordingly. Voice recognition chatbot technology is becoming a powerful trend. ### Software and Services Related to Conversational Marketing Software [**Conversational customer engagement software**](https://www.g2.com/categories/conversational-customer-engagement) **—** Conversational customer engagement software is an alternative approach to ticket-based customer service, using the customer and not the incident as the center of action. These solutions facilitate omnichannel customer service that recognizes individuals with an identity and a history, allowing customers to interact with and be identified by the software using any channel at any time. [**Live chat software**](https://www.g2.com/categories/live-chat) **—** Live chat software allows companies to communicate with their website visitors in real time via chat windows. Customer service representatives utilize live chat software to provide support to users who have questions regarding products or website navigation. Support agents prompt user interaction with pop-up chat boxes or wait for visitors to proactively reach out with questions or concerns. Some features include reporting and analytics, interactive chat notifications, and conversation archiving. [**Chatbots software**](https://www.g2.com/categories/chatbots) **—** Chatbots, which are often called virtual agents or virtual assistants, are used in place of a human to conduct specific tasks or provide information based on written or spoken requests. This functionality includes both external customer-facing requests and internal employee-facing requests. Chatbots allow users to interact with an application in a conversational manner, whether textually or audibly, to perform certain functions. [**AI sales assistant software**](https://www.g2.com/categories/ai-sales-assistant) **—** AI sales assistants, also referred to as AI virtual sales assistants, are tools that assist sales representatives by automating tasks and processes via embedded AI. These tasks include lead qualification and follow-up, pipeline management, forecasting, meeting scheduling, and data entry. AI sales assistants are most commonly leveraged by sales and marketing teams to automate routine tasks and free up time to handle more complex and involved responsibilities. --- ## Frequently Asked Questions ### How can conversational marketing improve my lead conversion rates? Conversational marketing can significantly enhance lead conversion rates by providing real-time engagement and personalized interactions. Tools like Drift and Intercom enable businesses to capture leads through chatbots and live chat features, which have been reported to increase conversion rates by up to 30%. Additionally, platforms such as HubSpot and ActiveCampaign offer automation capabilities that nurture leads effectively, leading to higher engagement and conversion. Users frequently highlight the importance of immediate responses and tailored communication in their reviews, emphasizing that these features directly contribute to improved lead conversion outcomes. ### How do conversational marketing tools handle multi-channel communication effectively? Conversational marketing tools effectively handle multi-channel communication by integrating various platforms such as live chat, social media, and email into a unified interface. For instance, products like Drift and Intercom are noted for their robust multi-channel capabilities, allowing users to engage customers seamlessly across different touchpoints. Many users highlight features like automated responses and chatbots that maintain context across channels, enhancing user experience. Additionally, tools like HubSpot and ActiveCampaign provide analytics that track interactions across channels, ensuring consistent messaging and improved customer engagement. ### How does user experience differ among top conversational marketing solutions? User experience among top conversational marketing solutions varies significantly. For instance, Drift scores highly for its intuitive interface and robust integration capabilities, while Intercom is praised for its user-friendly design and effective customer support. On the other hand, HubSpot's conversational tools are noted for their seamless CRM integration, enhancing user experience for sales teams. Many users report that ActiveCampaign excels in automation features, making it a favorite for marketers. Overall, while all solutions aim to enhance engagement, their unique strengths cater to different user needs and preferences. ### How do I ensure data privacy and compliance with conversational marketing tools? To ensure data privacy and compliance with conversational marketing tools, prioritize platforms that offer robust security features such as end-to-end encryption and GDPR compliance. Tools like Drift, Intercom, and HubSpot are noted for their strong privacy policies and user-friendly compliance features. Users frequently highlight the importance of customizable data retention settings and consent management capabilities, which are essential for maintaining compliance with regulations. Additionally, look for tools that provide clear documentation and support for privacy-related inquiries, as this can enhance trust and transparency. ### How do pricing models vary across different conversational marketing platforms? Pricing models for conversational marketing platforms vary significantly. For instance, Intercom offers tiered pricing based on features and user seats, while Drift provides a freemium model with additional costs for premium features. HubSpot employs a subscription-based model with different tiers based on the number of contacts and features. Many platforms also offer pay-as-you-go options, allowing businesses to scale costs with usage. Overall, the diversity in pricing structures reflects the varying needs of businesses, from startups to large enterprises. ### How scalable are conversational marketing tools for growing businesses? Conversational marketing tools are generally scalable for growing businesses, with many users reporting positive experiences. For instance, tools like Drift and Intercom are noted for their robust integration capabilities, allowing businesses to expand their usage as they grow. Users highlight features such as automated chat responses and analytics that adapt to increasing customer interactions. Additionally, platforms like HubSpot and ActiveCampaign offer tiered pricing models that accommodate scaling needs, ensuring that businesses can access more advanced features as they expand. ### What are common use cases for conversational marketing in different industries? Common use cases for conversational marketing span various industries. In e-commerce, businesses utilize chatbots for personalized shopping experiences and to reduce cart abandonment. In healthcare, conversational tools facilitate appointment scheduling and patient inquiries. The real estate sector employs chatbots to qualify leads and provide property information instantly. In the travel industry, companies use conversational marketing for booking assistance and customer support. Additionally, B2B companies leverage these tools for lead generation and nurturing, enhancing engagement through tailored interactions. ### What are the key features to look for in a conversational marketing tool? Key features to look for in a conversational marketing tool include live chat functionality, chatbot capabilities, integration with CRM systems, analytics and reporting tools, and personalization options. Tools like Drift, Intercom, and HubSpot are noted for their robust live chat features, while ManyChat and Tidio excel in chatbot functionalities. Additionally, integration with platforms like Salesforce is crucial for seamless data flow, and analytics features help track engagement metrics, which are highly valued by users. ### What are the typical implementation timelines for conversational marketing solutions? Implementation timelines for conversational marketing solutions typically range from a few weeks to several months, depending on the complexity of the deployment and the specific platform. For instance, products like Drift and Intercom often report average implementation times of 1 to 3 months, while others like HubSpot and ActiveCampaign may take 2 to 4 weeks for basic setups. User feedback indicates that factors such as team size, existing infrastructure, and customization needs significantly influence these timelines. ### What integrations should I consider for my existing tech stack? When considering integrations for your conversational marketing tech stack, focus on tools like HubSpot, Intercom, Drift, and Zendesk. HubSpot is highly rated for its CRM capabilities and marketing automation, while Intercom excels in customer messaging and support. Drift is noted for its chatbots and lead generation features, and Zendesk offers robust customer service solutions. These integrations enhance user engagement, streamline communication, and improve overall customer experience. ### What level of customer support is typically offered by conversational marketing vendors? Conversational marketing vendors typically offer varying levels of customer support, with many providing 24/7 support options. For instance, Drift and Intercom are noted for their robust customer service, including live chat and dedicated account managers. Other vendors like HubSpot and ActiveCampaign also emphasize strong customer support, often featuring extensive knowledge bases and community forums. Overall, users frequently highlight the importance of responsive support in their reviews, indicating that effective customer service is a key differentiator among these platforms. ### What metrics should I track to measure the success of conversational marketing? To measure the success of conversational marketing, track metrics such as engagement rate, conversion rate, customer satisfaction score, and average response time. Engagement rate reflects user interaction levels, while conversion rate indicates how many conversations lead to desired actions. Customer satisfaction scores gauge user experience, and average response time assesses the efficiency of your responses. These metrics are critical for evaluating the effectiveness of your conversational marketing strategies.