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Conversational Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Conversational Marketing Software

Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations en route to specific product recommendations or offers. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and artificial intelligence technology, sales departments can construct intelligent response flows that will guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses can then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation where it left off. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.

Products in the conversational marketing category typically share features of or integrate with live chat and chatbot software to produce real-time, meaningful dialogues with customers at different points in the buying journey. A number of these solutions involve a combination of automated and live human involvement on the business side—for example, chatbots can ping the appropriate salesperson to take control at critical points in the conversation. These products may also integrate with messengers on major social networks as well as SMS or email; certain visitor behaviors or trends on company social profiles or websites can trigger conversations. Conversational marketing protects may sync with e-commerce platforms or payment gateways to provide detailed product information or complete transactions, respectively. This technology may integrate with or share features of bot platforms to create unique messaging applications suited to the user’s needs. Elements of customer engagement on social networks are comparable to those of social customer service tools.

To qualify for inclusion in the Conversational Marketing category, a product must:

Assist in the creation of intelligent messaging bots that engage visitors on one or more channels
Provide tools for creating personalized response flows within conversations
Direct interested buyers to sales reps or online stores for purchasing goods or services in the event of successful conversations
Track customer journeys and allow for follow-ups from chatbots or sales representatives

Top 10 Conversational Marketing Software

  • HubSpot Marketing Hub
  • ActiveCampaign
  • Intercom
  • Drift
  • Podium
  • Birdeye
  • ManyChat
  • MobileMonkey
  • Qualified
  • Freshchat

Compare Conversational Marketing Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(6,391)4.4 out of 5
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Entry Level Price:$0

HubSpot is a leading growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful in

(6,427)4.6 out of 5
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Entry Level Price:$9 Per Month - Paid Yearly

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

(1,251)4.4 out of 5
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Intercom is a Conversational Relationship Platform (CRP). With Intercom, you can build better customer relationships through personalized, messenger-based experiences across the customer journey.

(489)4.3 out of 5
Entry Level Price:$0

Drift is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. With its quickly evolving set of tools and playbooks, Drift is leading businesses through the customer-driven revolution by using conversations to unlock hypergrowth. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. After just two years i

(1,105)4.6 out of 5
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Podium is redefining the way customers interact with local businesses. From collecting reviews on the sites that matter most, text-enabling your website with Webchat, collecting payment via text, gathering private feedback after an experience to managing all your customer messages from one central dashboard with Inbox, Podium is the answer. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and team at every customer touchpoint

(973)4.8 out of 5
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Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

(102)4.6 out of 5
Entry Level Price:$0

ManyChat is the #1 platform for Chat Marketing in the world. Starting in 2016, ManyChat has been used by hundreds of thousands of businesses worldwide for automating their Facebook Messenger Experience for their FB pages. With the ability to send SMS and Email now directly through ManyChat, businesses can create full automation sequences and reach their customers across multiple platforms. This is what Chat Marketing is and what ManyChat is.

(49)4.8 out of 5

MobileMonkey is the World's Leading OmniChat platform letting businesses connect with customers in real-time via Web Chat, SMS, Messenger, Instagram and WhatsApp. Key Features include a Multi-platform chatbot builder allowing businesses to reuse chat marketing content across any chat platform, and a Unified Chat Inbox that lets you manage all of your inbound and outbound messaging conversations in a single place, and a toolbox of automations and integrations to help scale your business messagin

(57)4.9 out of 5
Entry Level Price:$1,200/month

Qualified is the live chat, chatbot, and conversational marketing platform for companies that use Salesforce. Enterprise sales and marketing teams at leading B2B brands trust Qualified to grow their sales pipeline by turning their greatest untapped marketing asset — their website — into a selling machine through real-time conversations with top visitors and their target accounts. Qualified is the only conversational marketing platform designed to work seamlessly with complex Salesforce configu

(175)4.5 out of 5
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Freshchat is a customer messaging software built for businesses of all sizes. With Freshchat, delight your customers wherever they are — web, mobile, social, messengers. Freshchat encompasses both modern and mature capabilities to completely transform your customer experience and help you scale your business. Freshchat is a product from Freshworks — used by more than 150,000 businesses worldwide. Why Freshchat? Freshchat is a messaging-first product that focuses on engagement and support. F

(31)4.9 out of 5
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Verse.io is a SaaS platform that responds to, follows up with, and qualifies leads with an innovative mix of tech and human touch, 24 hours a day, 365 days a year. Top sales teams across the country are using this platform as the engine to power their lead nurturing process - sparking more conversations, driving more appointments, and wasting less money. Billions of dollars are spent on leads, but only 27% are actually responded to, Verse.io has arisen as the defacto technology solution for ev

(27)4.6 out of 5

Provide simple and efficient customer interactions with a Mindsay chatbot. Mindsay helps customer service teams overcome common challenges, allowing them to automate large volumes of customer requests, eliminate time-consuming processes, and optimize their use of human resources. From basic FAQs to complex transactions, we help companies build their customer service automation strategy, from simple to sophisticated, allowing for maximum automation of customer interactions and lowest total cost

(103)4.7 out of 5

Tars is a chatbot platform that allows you to build conversational workflow to talk to users clicking on your PPC/Paid campaigns. Tars web-based chatbots replace your static landing pages (forms) to give your users a conversational post-click experience and help you get 2x-3x higher conversion rates.

(34)4.9 out of 5

Exceed.ai is a conversational marketing platform that helps marketers drive more pipeline from email and website visitors. Exceed AI Assistant works 24/7/365 alongside humans to ensure every lead is followed up with, nurtured, and qualified using two-way email conversations. When a lead is qualified and ready to talk to a human it will go ahead and book a meeting directly on your rep’s calendar. It also automatically updates your CRM and marketing automation platform with the latest lead stat

(57)4.8 out of 5

Spike brings notes, tasks, and real-time collaboration right inside of your email Inbox. Instead of switching apps to check off a task or create a meeting agenda, Spike's powerful Inbox gives you a single place and a single feed in which to work. Manage your Email, create tasks, personal Notes, Group Chats, and collaborate in real-time on documents all without leaving Spike. Everything you need to get your work done is in a single feed, so you can finally give the app-switching a rest. Spik

(11)5.0 out of 5
Entry Level Price:$400 Month

ChatFunnels is the worlds leading conversational marketing platform for data-driven marketers. It helps businesses connect with customers that are ready to buy now. With its quickly evolving, bots, native split-testing platform, and conversational engagement tools, ChatFunnels is leading businesses through customer-focused data-driven transformation to engage customers for sales, marketing, and customer support.

(96)4.2 out of 5
Optimized for quick response

The high-tech world we live in has opened up new possibilities for how sales and marketing teams can build meaningful relationships with their prospects and customers. The innovation of mobile channels has created an outlet that many companies aren’t currently utilizing. Having trouble qualifying leads, converting prospects, or engaging with your customers? This is where Sonar mends the gap. Sonar is a leading business-text communication platform. With dozens of integrations, seamlessly connect

(204)4.4 out of 5
Entry Level Price:Free

Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them and support your customers in real time. Here's how SalesIQ facilitates better customer engagement.  Segment your website visitors  SalesIQ gives you a real-time ordered visitor list, based on the criteria you select, with data such as their location, behaviour and time spent on site, etc, and also assigns them a lead score as per yo

(41)4.5 out of 5

Instabot is a conversational marketing platform that allows you to create and launch chatbots that understands your users, and then curates information, answers questions, captures contacts, and books meetings instantly. This is proven to increase conversions and reduce costs. Build, integrate, and launch Instabot on your website, or as a landing page in 20 minutes or less. Quickly leverage data collected by Instabot by porting it over to your CRM, marketing automation, e-mail platforms, or int

(12)4.8 out of 5

Spectrm automates one to one conversations at scale that engage and convert your customers in real-time. From disruptors to Fortune 100 companies, business rely on Spectrm’s bot marketing tools, conversational AI and customer success to accelerate their marketing funnel with chatbots their customers love.

(17)4.2 out of 5

Zoovu is the ultimate AI-driven conversational search platform helping customers find the things they’re looking for by having a conversation. We turn every search into a conversation that leads to a fruitful shopping experience for the customer, the brand, and the retailer! Our AI-driven search platform interacts with millions of consumers, collecting hundreds of millions of data points every day. This stream of customer data combined with zoovu’s machine learning algorithms helps digital comm

(308)4.4 out of 5
Entry Level Price:Free

Userlike is the first and only live chat software to help your business win and nurture customers across messaging channels. Chat with your customers on your website, Facebook Messenger, WhatsApp, Telegram and SMS. Over 10,000 SMEs and leading businesses around the world such as Lufthansa, Porsche and more are creating long-term customer relationships with Userlike. Benefits: - Generate leads like never before. Your most valuable leads are the people who already reach out to you. Userlike is a

(59)3.6 out of 5

Through the Conversational Cloud platform, LivePerson provides AI-powered messaging and chatbots to help 18,000+ brands, including many Fortune 500 companies, drive the marketing, sales, and customer care results that matter for their businesses. Named to Fast Company’s World’s Most Innovative Companies list in 2020, LivePerson leverages 20+ years of live chat and messaging data to process language efficiently and enable brands to design, scale, manage, and optimize all consumer conversations wi

(18)4.6 out of 5
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Automat is a conversation company. Conversations are the best way to sell, and this is why we bring the power of sales conversations to your eCommerce—at scale. Ecommerce companies staff their websites and increase sales with Virtual Product Advisors. These AI-powered advisors are trained to have automated one-on-one conversations with consumers, provide personalized recommendations, and ultimately give them the boost in confidence they need to buy - just like a real salesperson would. We pa

(27)4.8 out of 5

Saleswhale is a conversational marketing platform that provides businesses with an AI assistant to help follow-up, engage and qualify leads for their sales team, at scale.

(18)4.4 out of 5

Whisbi provides a mobile-first conversational sales & marketing platform for B2C enterprises. Our solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. Enhanced by a BI engine, Whisbi provides the

(70)4.5 out of 5
Entry Level Price:Free

Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging, lead capture, shared team inbox – Customer Data Hub: automatic lead enrichment, company info

(12)4.8 out of 5
Entry Level Price:0 NA

Joonbot is a no-code and easy-to-use chatbot builder. With Joonbot, you can guide, collect and push information to your audience in no time. Some use cases: Get more qualified leads Increase sales Speed up customer resolutions

(7)4.2 out of 5

We make sure you never miss another lead from your website. Today, when people visit your site - say to request a product demo - they expect you to reply straight away. Even when its out of hours, or if they're in another time zone. Most websites ask customers to fill in long forms, and provide lots of information. It's an impersonal and unfriendly experience. And as a customer, you don't know when you'll hear back. Research by insidesales.com shows that waiting even 5 minutes to respond to

(8)4.7 out of 5

Dashly is a business live chat platform. It engages your website visitors into a conversation with you so that your agents can provide excellent consultations and support. Put it on another level with call scheduling and video calls. With proactive messaging, a bot, and pop-up windows you can generate more leads and qualify them. The leads are collected in eCRM and segmented - that's how you start email marketing. Manage both manual and triggered communication - these are available with live cha

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Check out the G2 Grid® for the top Conversational Marketing Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
HubSpot Marketing Hub
LivePerson
ActiveCampaign
Intercom
Userlike
GoSquared
Drift
Zoovu
Podium
Zoho SalesIQ
Birdeye
Saleswhale
spectrm
TARS
Whisbi
Freshchat
Instabot
Spike
Exceed.ai
Verse.io
ManyChat
MobileMonkey
Automat
Qualified
Sonar
Mindsay
ChatFunnels
Market Presence
Satisfaction

Learn More About Conversational Marketing Software

What You Should Know About Conversational Marketing Software

Businesses today are focusing immensely on providing a better and authentic customer experience through conversational marketing tools. They aim to add a personal touch to their customer conversations to build trust and loyalty. Conversational marketing is a method of engaging with website visitors through personalized and real-time conversations with the help of targeted messaging, live chat, and intelligent chatbots. Real-time conversation enabled tools are also helping businesses glean accurate customer-related insights and focused targeting.

A conversational marketing tool is a powerful part of the tech stack of many B2B companies because it enables teams to engage with their most qualified prospects in real time, accelerate sales cycles, and close more deals. These tools are improving the marketing and sales fusion through an easy transition of qualified leads from marketing to sales, thus driving future growth for businesses.

Key Benefits of Conversational Marketing Software

  • Creates a human buying experience with personalized and real-time conversations
  • Engages, qualifies, and generates more leads at a quicker rate, shortening the sales cycle
  • Helps gain valuable insights about customers and buyers
  • Increases customer engagement and builds strong and valuable relationships

Why Use Conversational Marketing Software?

Conversational marketing software helps businesses build relationships and create authentic experiences with customers and buyers with the power of real time conversations.

Competitive edge — For businesses to stay one step ahead of their competition, conversational marketing is an invaluable tool. From quicker and effective sales closures to discovering sharper customer insights, these tools are helping businesses grow tremendously.

Chatbots keep track of all the on-site visitors and engage with them through real-time personalized responses while notifying sales representatives of the most qualified leads and scheduling meetings for them. This ultimately shortens the sales cycle and produces more sales.

Personalized and real-time interactive experience — It may take weeks and sometimes months to build a relationship with a customer in a traditional marketing approach. Personalized and real-time conversations instantly build a bond with a website visitor and adds a personal touch to their buying experience. It induces a sense of trust and loyalty within customers and buyers.

Shorter sales cycles — Average sales cycles are very cumbersome and filled with many touchpoints, followed by the corresponding content that is supposed to push the prospect to the next milestone. Instead of making buyers go through impersonal communication methods like filling out time-consuming forms, an instant messaging technology can make the whole process shorter and simpler.

Conversational marketing tools like chatbots enable the sales team to get in touch with highly qualified leads quickly. They also help schedule on-spot sales meetings, notifying the sales representatives of a lead ready to talk.

Ample amount of data — Intelligent chatbots are highly personalized and allow marketers to ask more in-depth questions about their visitors. Chatbot-focused marketing produces a plethora of information about website visitors, which helps in understanding the needs and behavior of the consumer, allowing marketers to approach them with more personalized communication.

Chatbots integrate seamlessly with other applications, like email marketing software, CRM software, social media marketing software, etc., to build a comprehensive data reservoir.

Marketing and sales fusion — Conversational marketing tools help in leveraging unified marketing and sales efforts. Aligning marketing and sales has always been challenging. With Chatbots, the fusion of marketing and sales efforts is smoother and easier as it allows effortless transition of qualified leads from marketing to sales. Once a visitor establishes they are ready to speak to the sales team, the bot automatically notifies a salesperson. Chatbots also allow salespeople to access all the conversations to ensure their messaging is consistent with previous engagements. Advanced customer insights also play a major role in guiding prospects down the funnel which enables sales representatives to better understand possible opportunities and outcomes.

Who Uses Conversational Marketing Software?

Conversational marketing tools are mainly used by customer service teams, sales teams, and marketing teams.

Customer service teams — Customer service teams use conversational marketing tools to communicate with website visitors that use the feature to ask questions or voice concerns. These tools allow customer service teams to be active throughout the day. Chatbots enabled with artificial intelligence (AI) help customer service teams by resolving simple questions quickly, giving them more time to tackle more complex queries.

Sales teams — Sales teams utilize conversational marketing tools to generate leads and move prospects faster up the sales funnel. Since the buyer is expressing interest in the company by initiating a conversation using the live chat feature, it’s a great opportunity to spark a sales conversation.

Marketing teams — Marketing teams use conversational marketing tools to understand what is happening on their website and create personalized experience for their most qualified prospects through lead data, instant communication, and chatbots. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and AI technology, sales departments are able to construct intelligent response flows that guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation from where it left off.

Kinds of Conversational Marketing Software

Website pop-ups — Pop-ups are small windows that pop up on web pages or websites. Marketers use pop-ups on their website to gain visitor attention and increase engagement.

Social messaging apps — Social messaging apps are another effective way to engage customers. Social messaging apps allow businesses to interact with their existing and potential customers, giving them a very personalized experience.

SMS — Businesses also leverage the conversations enacted through text messages or via SMS to engage customers.

Conversational Marketing Software Features

Products in the conversational marketing category typically share features of or integrate with live chat and chatbot software to produce real-time, meaningful dialogues with customers at different points in the buying journey.

Personalized messaging — Customers and buyers are seeking a highly personalized buying experience. This type of software allows for the customization and hyper-personalization of messaging as it pertains to a target audience.

Live chat — Real-time conversations with buyers and customers enable improved customer trust and loyalty as they keep them engaged and add a personal touch to their interactions through hyper-personalized experience. It also helps in discovering customer pain points and resolving issues faster. Employing a live chat tool improves and enhances the overall website experience.

24/7 availability — Chatbots never sleep, as such, they are available throughout the day to engage with new leads instantly. They help marketers never miss out on a lead and build a strong bottom line for the funnel.

Reporting and analytics — These tools include reporting based around specific and overall conversation results. They provide powerful insights into audience segments, consumer needs profiles, and sales performance to make faster decisions.

Integrations — These types of tools integrate with CRM software to power dashboards, workflows, and notification triggers, as well as marketing automation software to enable marketing campaign execution to targeted accounts.

Sequencing — This type of software helps with lead engagement even when buyers leave a website. With robust email tools and drip campaigns, they queue up a series of emails that give leads all the information they need to turn into customers. Every interaction with the content automatically triggers the perfect follow-up or next step.

Lead generation — Live chat is approachable for customers, so it is an easy way to begin a sales conversation. The informal nature of live chat makes a sales conversation more comfortable for the customer, presenting a great opportunity to initiate a sale.

Cross-channel communication — Conversations are enacted over social media, SMS, voice assistants, and pop-ups on websites. It allows marketers to reach out to their buyers or customers on the most relevant and preferred channels.

Artifical intelligence (AI) — Conversational AI prioritizes leads through lead scoring, market insights, and account-level insights with the help of AI technology. It engages leads in real time and provides them with a personalized customer experience through customized offers and communication.

Customer profiling — This feature allows creation and modification of customer profiles based on conversations. Customers are broken down into groups in terms of similar interests and goals. Marketers use customer profiling to identify common preferences and demographics of customers which ultimately helps them carve a better decision design.

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