Facebook for Business Reviews & Product Details


What is Facebook for Business?

Find new customers. Increase sales.

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Facebook for Business Profile Details

Facebook for Business Profile Details

Vendor
Facebook
Description
Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.
Company Website
Year Founded
2004
Total Revenue (USD mm)
27,638
HQ Location
Menlo Park, CA
Phone
+1 (650) 543-4800
Ownership
NASDAQ: FB
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
50,591
Twitter
@Facebook
Twitter Followers
13,502,295
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Facebook for Business Reviews

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Facebook for Business Reviews

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Alumni Coordinator
Education Management
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
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"Facebook for Business-Engaging clients in a social media platform"

What do you like best?

Facebook for Business help us to reach all the clients in a social media platform and we can update them with the current happening and event of our business.

we can run a campaign and we can generate leads

It helps us to post job vacancies as well as various posting to the targeted audience .

Postings can be done and can be posted to all the clients and it is very simple and easy to use.

What do you dislike?

We will be notified with the ads that are not relevant to the page most of the time.

Recommendations to others considering the product:

Facebook for Business is truly recommended for any business and the implementation of the product is simple.And the Branding of our product can be easily made.

What problems are you solving with the product? What benefits have you realized?

We can brand our product to the clients and can run a campaign. And we can connect with the peoples from all over the world.The pages are more lively to create and can be shared.

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COO
Small-Business
(2-10 employees)
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"Facebook for Business is a powerful tool. "

What do you like best?

What I like the best about Facebook for Business is its capabilities to target very specific audiences as well as how easy it is to understand your return on your investment through the reporting and data you receive. It's been a powerful business tool thus far.

What do you dislike?

What I like the least about Facebook for Business is that it can be a bit confusing and tricky to use. It definitely takes some getting used to the interface and has a bit of a learning curve when it comes to actually using tools like Ads Manager and understanding what you're looking at.

Recommendations to others considering the product:

I would recommend everyone with a business, whether large or small to try out Facebook for Business. It's a very powerful tool to reach your audience, and when used correctly can truly make a large impact on your growth, brand awareness, and overall reach.

What problems are you solving with the product? What benefits have you realized?

Currently, Facebook for Business lets me promote and advertise my business in a very direct and targeted way. It's definitely helped me feel as though I get a lot of value for each dollar I spend in advertising.

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Agribusiness consultant
Small-Business
(2-10 employees)
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Verified Current User
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"Advertising have been made easier Truly facebook is good for connection"

What do you like best?

Facebook for business is very easy to manage and to use for marketing and advertising.It is simple to manage different accounts plus it gets me connected to many people in my region and also suggests the people I might know thus making advertising for my company a very simple task.

Using facebook for business is fast to expand my business through social connections with customers and consumers for my products

What do you dislike?

It is hard to tag people so that they can get notification when i have introduced a new product especially made for them or when there is a change in the prices for the consumer products. Also there is delay in getting notifications while using facebook for business in my phone and this is annoying since am not always with my computer

Recommendations to others considering the product:

I recommend it 100% if you want to expand your business through advertising and market research then facebook is the best platform you can possibly use not only is it cheap but also easy to use also using facebook you can target specific population like age range or according to consumers preferences and that is really helpful

What problems are you solving with the product? What benefits have you realized?

Facebook for business has helped me in advertise goods and services to people since my business is selling chickens hence through facebook for business I have gained some customers and in that I have been able to expand my business.Facebook has given my business a platform where by we can be able to listen to the views of our customers and also share new information concerning consumer products to them.

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Marketing Manager
Small-Business
(2-10 employees)
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"Facebook for Business is a Must-have tool for all digital marketers"

What do you like best?

The ease of managing pages and ad accounts for a variety of organizations/ products or brands. I use Facebook for Business to take care of my company pages as well as some non-profits I support.

What do you dislike?

It can be a little complex for first-time users. There are just too many settings and knobs. However, Facebook always works to improve the UI and overtime, Facebook for Business is getting easier to use and manage.

Recommendations to others considering the product:

There's a lot of helpful videos and blogs out there about Facebook for Business. I recommend checking those out first. Once you're done, go ahead and set up your first ad account under Facebook for Business and play with the platform. You'll find that over time, you'll appreciate the powerful features the platform offers and the ease with which you can move across different accounts.

What problems are you solving with the product? What benefits have you realized?

Content marketing across products/ brands and organizations. Managing different pages as well as ad accounts is very easy with Facebook for Business. Shuffling between accounts is straightforward.

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Founder and CEO
Media Production
Small-Business
(2-10 employees)
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"Facebook for Business Helps Small Companies Grow "

What do you like best?

As a small business owner, the best part about Facebook Business is the ease and simplicity to advertise. It's an incredible marketing tool with an easy to use platform. It is extremely straight forward and you can filter your audience demographics and market to a specific audience with a click of a button. Another benefit is the range of ads that can be chosen from to fit your business perfectly. With the large number of people on Facebook, this is a fantastic opportunity to reach large numbers of people all around the world.

What do you dislike?

There seems to be a glitch when it comes to running the Facebook Business on mobile devices. I cannot receive messages properly, which can be difficult when I'm not by a computer to respond to individuals. Another dislike is that from the business profile, there is not a way to tag individuals, which would be incredibly helpful for my page.

What problems are you solving with the product? What benefits have you realized?

Facebook business provides my company an opportunity to have our videos be seen all around the world. It is a wonderful platform that allows us to share our film stories. Using Facebook for Business had created a lot more engagement on our page over the last year.

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Marketing Research Specialist
Marketing and Advertising
Mid-Market
(51-200 employees)
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"One of the best advertising and marketing platforms, for many years."

What do you like best?

Facebook for business is the best online marketing tool, and is the best for one simple thing, most people around the world, use this social network, and despite the years, it has been running, the number of users, has been maintained and it seems that every day grows more, no matter what new similar platforms go on the market, so, advertising campaigns on Facebook, have a gigantic scope, you can reach all kinds of people, anywhere in the world, and manage all types of marketing research.

What do you dislike?

I have had to modify some campaigns, which they have asked us to do, because some content may be a little different, Facebook does not like it, and they automatically delete the content, and they tell you that they do not comply with their policies, but I am sure that some campaigns they have launched, meet all the standards of quality and security of Facebook, and are also rejected, it seems that this was something automatic, these reviews should be done by people, not by an automatic code or bot.

What problems are you solving with the product? What benefits have you realized?

We can launch all kinds of advertising campaigns, targeting specific populations, selecting all types of characteristics, nationality, age range and so on, we create advertising campaigns of gigantic scope and with high probability of acceptance, thanks in part to the work of our developers, but in conjunction with the marketing and analysis tools provided by Facebook.

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Server
Small-Business
(11-50 employees)
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Verified Current User
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"Not Sure if I love it, But Still Good to Have"

What do you like best?

The option of having the business page is great, and it is set up to be very user friendly. The statistics feature is helpful, and I also like the about and event features. Being able to sync with Instagram is a convenient benefit!

What do you dislike?

It is not useful without paying, as unpaid business posts are not shown in the feed to very many users. I also have noticed that I sometimes do not get alerted to messages for some reason, and do not like delaying response to customers. The messaging system is a bit confusing to me.

Recommendations to others considering the product:

Definitely worth investigating the paid advertising if you want the most effective Facebook page. It is very helpful to at least have one, as many people do use it to look for hours, photos and other info. about businesses.

What problems are you solving with the product? What benefits have you realized?

I will likely be trying out more paid options in the future, as I think that is where I need to invest time and money. They does have a wide variety of marketing and ad options, but I don't think that they are all equal in value.

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Office Assistant
Research
Small-Business
(11-50 employees)
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Verified Current User
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"Great Extension Of Our Business Model"

What do you like best?

I like the boost feature for posts on the ever-busy Facebook network. Reason being is that friends and clients can all share in on your businesses work. Overall, sharing media on this platform is very simple and there are so many options to choose from. The analytics regarding campaign views, interactions, and reach rate is something other social media sites are lacking. If I could improve this site, I would produce more thorough tracking methods to understand where the current campaign may be falling short. Business owners often struggle with SEO, marketing, and sales writing for the sake of generating new visitors to their page or site and Facebook should help to guide others who may be unsure of their options. Of course this could be fee oriented.

What do you dislike?

I dislike the inclusion of business support materials for educational purposes. SImilar to what LinkedIn provides. I also dislike how confusing it is to link your instagram business page with your Facebook business page if the same email is not aligned. This caused a problem for granting remote social media contributors access internally.

Recommendations to others considering the product:

Link your Instagram!

What problems are you solving with the product? What benefits have you realized?

Through Facebook Business, it is easy to circulate information, graphics, and links from our current events agenda and our website to the general public. A majority of our current customers interact with us through Facebook which allows us a great sense of awareness from customers about ongoing specials and deals.

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President of HOCOA San Diego
Consumer Services
Small-Business
(Myself Only)
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"Super targeting at it's best!"

What do you like best?

Facebook for Business is playing a role on several marketing fronts for our company. First, it brings awareness and credibility to our potential customers. Second, it helps maintain and build a brand reputation with our existing clients. And thirdly, we are using the platform to assist us in lead generation on the B2B side as well as B2C. The platform gives our business the ability to target past website visitors, target specific demographics and within a certain geography.

What do you dislike?

Lack of revenue share on sales.

The analytics can be too much of a distraction.

Recommendations to others considering the product:

We have spent over $10,000 on Facebook ads, boosting posts, generating leads etc. And have found that the average customer acquisition cost is a 2:1 ratio.

What problems are you solving with the product? What benefits have you realized?

It's very good at placing advertisements in front of the correct customers. Also, a good platform to share updates to those that have liked your business page. On the other hand, it can be difficult to get help with a successful ad copy that will result in a better conversion rate. We are always trying to improve our clicks to conversion and there seems to be a lack of assistance on how you can improve that metric.

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Junior Marketing Associate
Small-Business
(11-50 employees)
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Verified Current User
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"Managing your Facebook Page and Ads"

What do you like best?

I like how they merge all platforms such as Facebook Pages, ads and messages all into one platform. This makes it easy for me to check the progress of how social media interaction, and how well our advertisement campaigns are preforming.

What do you dislike?

I dislike how clunky it can be at time. Everything is moved around so you are no longer able to one-click schedule post as you were able to on the normal facebook pages. Why is this a problem? Because now it is more of a difficult process to be able to post a photo.

Recommendations to others considering the product:

If you are considering using Facebook for Business, I would recommend you use it to get the most out of your social media. You'll be able to build a brand for yourself!

What problems are you solving with the product? What benefits have you realized?

With Facebook for Business, we are able to freely manage our social media page and interact with our clients. This also allows us to be able to interact with our normal clients. We are also able to set our ad campaigns from facebook all in one place.

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Co Founder
Small-Business
(2-10 employees)
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Verified Current User
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"Great way of acquiring customers"

What do you like best?

Facebook obviously had a huge audience and there is great scope for filtering down to specific audience demographics. We generate a tonne of customers using it. Messenger is becoming more and more useful to our business as we are constantly interacting with our customers through it. There are lots of reporting features and plenty of API's that you can hook into.

What do you dislike?

Can get expensive if you are not specific enough regarding who you are targeting. It can take time to find the right ads that work for you. Messenger takes a lot of effort, particularly if you want to keep a good responsive time. The dashboard can also be a little confusing and can take a bit of time to get your head around. It could probably be made a little more user friendly. The fact that they penalise you for using too many words in adverts is really annoying too.

Recommendations to others considering the product:

Make sure you are specific when targeting your audience. Find what works and increase spend from there. Try boosting posts as well as using ads. Its a lot to do with trial and error but once you find the sweet spot its great.

What problems are you solving with the product? What benefits have you realized?

We use it for customer acquisition and communication with our customers. Messenger is becoming more and more useful to our business as we are constantly interacting with our customers through it. It takes work and you need to stay responsive but the rewards are there.

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Human Resources Positions
Small-Business
(11-50 employees)
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Verified Current User
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"Manage ads and pages in one place"

What do you like best?

Thanks to the large amount of audience that Facebook has, it is really effective to create campaigns within this social network and with Facebook for business it is very easy to do so. With this platform we can reach large numbers of customers and manage everything from a single panel which is really useful.

What do you dislike?

The platform can be very annoying with penalty of your account due to some factors that they may consider abnormal but which in many occasions does not violate any of its rules.

What problems are you solving with the product? What benefits have you realized?

We use Facebook for business to obtain new customers and improve the social intent of our page. This platform is very important for our business as we are constantly interacting with each of its functions to increase our target audience and thereby attract more customers within the vast audience that Facebook has.

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Project Development Coordinator
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Increase Facebook productivity"

What do you like best?

With Facebook for Business it is much easier to manage all the advertising in this social network. The best thing about this platform is that you can exponentially increase the scope of any business by increasing both the number of clients and the number of people interested in what you are willing to offer them.

What do you dislike?

It can be quite complex especially for users who are just beginning to use the platform, since it has too many options and advanced configurations to increase productivity.

Recommendations to others considering the product:

Before starting to use Facebook for Business it is advisable to first visualize the different useful videos and blogs on how to use each function integrated in this tool effectively.

What problems are you solving with the product? What benefits have you realized?

With Facebook for Business we have been able to manage different pages and account ads on Facebook.

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Social Media Coordinator
Marketing and Advertising
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"Absolute Must Have for Your Business!"

What do you like best?

I love all the tools you have access to, like audience targeting and audience creation, look-alike audiences with suggested demographics and various ad objectives There are so many option for ads and even simple boosted posts for a quick and easy version to reach new audiences. There are great analytics and reporting options, to see how well your ad performs and indicators for what needs adjusting. Saving audiences and re-using ads (like a template) is also helpful.

What do you dislike?

It takes time to get comfortable and find the right options you need, but that is just a factor of all the options available. Also there can be a delay at times when loading the ads/images, but you'll get used to that too. Sometimes there is no indication of how relevant the ad is, and some ads won't get posted if you have the wrong parameters... and you basically have to guess what those are. Over time you'll know, but there's nothing explicit that tells you why your ad isn't successful.

Recommendations to others considering the product:

Just be prepared to spend a lot of time learning the system, but don't hesitate to start. Additional training courses are everywhere, so take a look at those and get started!

What problems are you solving with the product? What benefits have you realized?

We can reach new audiences and scale our ads and social media marketing, this is especially useful for our recruiting efforts.

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Case Manager / Service Coordinator
Mental Health Care
Validated Reviewer
Verified Current User
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"Found wanting."

What do you like best?

Easy to create a business page. Facebook can pull together a merger between multiple pages if necessary.

What do you dislike?

Other people who are members who “like” our page sometimes facebook posts their liked content in the far right lower corner. We had to delete inappropriate content.

In addition, “Interest” pages with similar page as our book title rank higher in google search. Comparing interest page of 1 like and no page activity to our 23 likes and frequent page activity that ranking should not be the case. Facebook has messed up our ranking somehow, which is so frustrating. We have contacted them multiple times to correct the interference of that page with absolutely no help from customer service. This has gone on for two years.

Recommendations to others considering the product:

The customer service support is almost next to nothing. Make sure you launch the business page perfectly, otherwise it is tough to fix the page later if it encounters search engine problems. Post regular content and updates. Watch out for the members who like the page, sometimes their liked content shows up in lower right hand corner and is inappropriate for your product and brand.

What problems are you solving with the product? What benefits have you realized?

None yet, because of the issues Facebook has with interfacing properly with the google search engine and the ongoing traffic taken away by the general interest page rather than the actual business book page.

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Computer Systems Technician
Information Technology and Services
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
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"Very inefficient and needs to be more integrated"

What do you like best?

I like that it is organized if you have several companies or advertise for several companies, this platform interface is a good way to separate and group pages together while managing pages and ads and keeping notifications of all centralized.

What do you dislike?

There should be an option to allow certain businesses to be hybrid management, often times I find it very annoying I have to go through the business portal just to manage my personal pages, moderate pages, or check notifications. Its a bit of a dilemma because Facebook Business platform has its advantages, but there should be an option setting for each managed page to also have it integrated within the regular Facebook platform, that way users dont have to constantly go to the Facebook Business portal just to manage their content or review their performance, its just very inefficient.

What problems are you solving with the product? What benefits have you realized?

Benefits are clearly that you can have the Facebook pixel separated, which is crucial because if your audience data gets mixed with another business/page, Facebook will not be able to deliver ads as effectively. It has also solved organizational purposes for pages that I manage with large amounts of notifications, Id rather it stay in the Facebook business platform, and not see it in the notifications for my personal facebook account in the regular facebook platform. However, the pros and cons can contradict each other as stated in my dislikes.

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Small-Business
(11-50 employees)
Validated Reviewer
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Facebook to publicize your business"

What do you like best?

Facebook is an excellent social network due to its international fame, so you can communicate with friends and family in an easy and safe way since most people have a profile on Facebook, you can also find groups with whom you share goals in common whether it's about music, reading, sports and more. You can also share on your wall your photos, goals and even the profession to be better known.

What do you dislike?

Some people may express a bad image of your company through the comments of a publication, even if it is not, and caution should be exercised about the people who know the data to enter the account, because they can be passed on to other people and The password should only have people really committed to the company.

Recommendations to others considering the product:

I recommend keeping the page or the group you have created for your company active, either by showing the products or services offered and inviting more people to follow it so they know more about the company and it can grow much faster.

What problems are you solving with the product? What benefits have you realized?

By creating a page on Facebook you can maximize the advertising qualities of your company or business because the publications have no time limit, on the contrary they will remain on the company's wall so that they can be seen by customers or consumers whenever they want, You will also have a more fluent communication with these, whether for orders, thanks, or even attend to the inconveniences that customers express for this.

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Assistant System Engineering
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
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"Improve your business on Facebook"

What do you like best?

I like Facebook for Business a lot because it integrates all the functions of this social network into a single platform in order to better manage the marketing of our company in this social network. This makes it much easier to check the progress of advertising campaigns and interaction with the public.

What do you dislike?

Sometimes the platform takes too long to load what is very annoying, although this may be due to the speed of the internet.

Recommendations to others considering the product:

Facebook for business is the starting point to increase the growth and positioning of any company in this social network so it is widely recommended.

What problems are you solving with the product? What benefits have you realized?

Thanks to Facebook for business we can efficiently manage our page in this social network and interact with our customers quickly. Another important point is that we can configure our advertising campaign very easily.

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Manager of Marketing
Telecommunications
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
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"Best Business Manager"

What do you like best?

The best thing about facebook for business is that it offers a ton of useful features which can be proved to be really great for a business or a company, everyone has a use of this product, facebook for business is one of the best business manager i've ever used and all of its features are useful for all kinds of brands, big or small.

What do you dislike?

The thing I dislike most about this is that it has a really difficult to use interface that requires quite a lot of experience, also its sometimes glitchy when handling large amounts if audience.

Recommendations to others considering the product:

I highly recommend this product for all kinds of companies, big or small since it can be really helpful and once you get the hang of it you'll be attracting loads of audience to your business.

What problems are you solving with the product? What benefits have you realized?

Facebook for Business is used by my company to attract audience to our company and it does it's job really nicely and it has also solved many of my business problems which i had encountered.

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CEO
Telecommunications
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
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"Bang for the Buck"

What do you like best?

I like how Facebook for Business is so inexpensive when compared to its competitors. It has an excellent layout which makes it great for all kinds of companies and businesses including big and small businesses too. There are tons of useful features here that are pretty useful for all kinds of businesses.

What do you dislike?

Facebook for Business is sometimes glitchy and makes it difficult for large audiences to visit our page, also the interface is not the simplest interface ever, it takes a bit of experience and someone with little to no experience will have difficulty in using Facebook for Business.

Recommendations to others considering the product:

I will highly recommend this product for every kind of company since this helps you get a kickstart which might be just what you wanted for you company. It helps reach out to big audiences with little effort and the cost per click is just excellent.

What problems are you solving with the product? What benefits have you realized?

Facebook for Business has helped my company to grow quite a lot and has also increased the value and productivity for our company to quite a lot. I cant even express in words how this product has positively affected our brand, Company and business.

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Product Graphic Designer
Internet
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
Review Source
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"What I think of Facebook Business"

What do you like best?

This application make it so so easy for me to get my products and store information out in the public. It allows me to create post every day and the key thing is it allows me to properly target my audience so I am sure that my information is seem by exactly who I want to see it. It also give detailed stats and analysis about all of my post. I also love the ability to schedule appointments with my customers using messenger. I was also able to create a store which customer can use to purchase product right away instead of having to leave Facebook and go to a different website. Can i connect with my customers while on the go? Definitely; with the mobile app I am always connected to my business and can respond to all my customers questions or queries immediately. This does allow me to have a very fast response rate.

What do you dislike?

I have been trying to figure out a way to setting up an auction on items in my shop but so far I have not figured out how to. I would love it if I could create auctions for some items and run a public auction.

Recommendations to others considering the product:

If you are looking to advance your marketing and reach a bigger audience you will not regret using Facebook Business. It is very easy to use. It's packed with data that will help know exactly what your customers are looking for and the time period they are looking. The world is at your fingertips with Facebook Business.

What problems are you solving with the product? What benefits have you realized?

This application had solved 90% of my marketing issues. I no longer have to rely on printing flyers or trying to send out post cards via the mail because maybe more than 98% of my targeted audience are young and are active Facebook users.

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Executive Chef
Hospitality
Validated Reviewer
Verified Current User
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"Great Marketing for Small Businesses"

What do you like best?

Facebook for Business is a simple, convenient way for businesses to connect with their customer base and attract new customers. Through their marketing schemes, Facebook helps you to advertise content specifically for your target audience.

What do you dislike?

It is time consuming, and requires a lot of resources to maximize the reach.

Recommendations to others considering the product:

If you are ready to invest good advertising dollars to give your brand a greater presence in the social media arena, then Facebook for Business is the way to go.

What problems are you solving with the product? What benefits have you realized?

Facebook for Business takes the guesswork out of how to reach an audience and frees me up to create content to engage and connect my customers. It has a lot of features that help with what to post and the best frequency. It analyzes the reach and helps you to tweak what isn't working. Customer engagement through reviews and also direct messaging is a godsend because it offers a quicker response should questions or issues arise. I am pleased with this product and would recommend it.

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Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
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"Great for Local Business"

What do you like best?

I like facebook as a platform to market new products, Promote Sales and flash deals. However Facebook has become expensive to use for small businesses that want to be seen. Facebook advertising could take up to half a marketing budget if you want your ads to run on a broad scale. This at times is not feasible for smaller companies or new startups. This is where big business takes over as they have the budget to flood the market. This can be hard on small businesses who are trying to break into the market.

What do you dislike?

As mentioned in the previous question it is hard to be seen unless you pay a lot of money. Also with all of the facebook changes customers or potential customers may not even see your posts unless they are sure to follow your posts. Most customers may not do this and fewer and fewer potential customers will view what is put out. This is hard when you are a small business trying to be seeing on a larger scale.

Recommendations to others considering the product:

Consider a few dynamic ads to generate likes and a new following.

What problems are you solving with the product? What benefits have you realized?

Facebook is a great free tool to reach out to the customers that follow you. It is nice to see people comment on posts or tag others to bring potential business. We enjoy being able to converse with people and potentially bring people to our website. We have generated new customers through the Facebook tools. We just wish it was slightly less expensive to run ads.

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Director
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
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"A great way to showcase your business "

What do you like best?

It is a great way to show case our business to your customers about the products and services. Customers can also place orders from the Facebook page or have a conversation with the team. . The provision to add appointments is an add on for the business . The API integration works with ease. you can also have The targeting feature for the advertisements is a good way to promote the business to get more customers.Also the campaign dashboard gives an insight to the advertisement and conversion.

What do you dislike?

There are no templates available for campaigns. Few business templates for the advertisement and the campaigns will help novice users to setup their product campaigns with ease. Also the costing is on the higher side compared to google ad words for the same set of target audience and geography.

Recommendations to others considering the product:

A great social media product for promoting your product and services. We can create good campaigns targetting the right audience for the products . The configuration of the api's can be done easily .

What problems are you solving with the product? What benefits have you realized?

Facebook business pages has helped us to reach out to our social media users with our new product launches , special offers etc at a lower cost of customer acquisition. Also setting up of the different tabs and apps was very easy so that customers can reach us with a click of a button. It has increased our revenues and also scalability to new markets .Over all an excellent social media tool for any organisation to get new customers and increase penetration in the market.

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Spa Marketing & Success Mindset Coach
Small-Business
(2-10 employees)
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"Customer Friendly & Easy to Use!"

What do you like best?

I love being able to make specific albums for my biz photos, the ability to book a service directly from my biz page, the ability to comment / interact as the business instead of my private profile, and the FB messenger auto responder. Making an ad on FB is super quick and easy and very streamline. I like being able to schedule social media posts ahead of time.

What do you dislike?

I dislike checking Facebook page messenges from my mobile device; I always get a "message not available" error, and that can get quite frustrating when a customer is waiting on an answer from the business.

I do not like how as the business, I can only tag other businesses/ groups/pages, but not people's regular profiles.

Recommendations to others considering the product:

I recommend using Facebook ads feature as a great way to boost your business and get ideal customers to interact with your content!

What problems are you solving with the product? What benefits have you realized?

I am able to upload posts to schedule, so having a system where I can schedule out content is amazing. I am able to have my customers/ clients sign up for my newsletter directly from my biz page. I love being able to run a giveaway directly from my FB biz page, too.

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Owner/Headmaster
Higher Education
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"Indispensable for my businesses"

What do you like best?

I like that I can reach a much wider audience than I can through simply having a website or even through my regular Facebook page. Using my business pages I am able to post as my business and share my posts in groups that are relevant to my business thereby reaching new customers while keeping my business separate from my personal page and information. I can respond to customers as my business rather than as myself, which is important sometimes. The business page also allows me to add products, have an email list signup, offer discounts and schedule appointments. And prospective customers can reach me quickly and privately by messaging me, which I see immediately on my phone.

What do you dislike?

I don't like that now people have to both "like" and "follow" my page if they want to see updates as it is an extra step that many don't think to take. But overall, I still think the pros outweigh the cons of using this platform.

Recommendations to others considering the product:

If you are consistent about updating and adding new information this can be a very useful platform for your business as a lot of people are on Facebook and check it daily.

What problems are you solving with the product? What benefits have you realized?

I am reaching more people in my niche as I am able to post as my business in groups and discussions. I like that I can choose to interact with customers as my business rather than as my self (personal page) so I can keep those two aspects separate. I like also being able to reach potential new customers through Facebook advertising through my business.

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Head Of Marketing
Non-Profit Organization Management
Mid-Market
(501-1000 employees)
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"Useful service"

What do you like best?

I like that is is easy to use and there are a lot of guidelines and tutorials to help anyone use the service regardless of past experience or expertize. The online forums and community help are very useful too, as you can often find answers to all of your questions.

What do you dislike?

With the recent development of algorithms, it seems like Facebook for Business is becoming less and less accessible to small businesses with not such a great budget and capacity.

Recommendations to others considering the product:

Make sure you understand your budget and if it is tight then make sure to weigh all your options and ask for support, fully utilize the tutorials or free calls that the Facebook fr Business is providing in order to make sure you are maximising the results.

What problems are you solving with the product? What benefits have you realized?

For my business I have been using Facebook for Business for advertising and generating both engagement as well as traffic to the website and leads for our services.