--- title: Facebook for Business Reviews meta_title: 'Facebook for Business Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1456 reviews by the users' company size, role or industry to find out how Facebook for Business works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1456 scale: '5' date_modified: '2026-07-25' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Facebook for Business Reviews **Vendor:** Meta Platforms, Inc **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,456 ## About Facebook for Business Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. ## Facebook for Business Pros & Cons **What users like:** - Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. (26 reviews) - Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. (26 reviews) - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. (22 reviews) - Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. (21 reviews) - Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. (20 reviews) - Users value the **versatile features** of Facebook for Business, particularly for ad creation and post scheduling. (20 reviews) - Targeting (20 reviews) - Targeting Options (18 reviews) - Ad Management (17 reviews) - Users value the **effective marketing features** of Facebook for Business, enhancing brand visibility and global outreach. (15 reviews) **What users dislike:** - Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. (16 reviews) - Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. (15 reviews) - Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. (14 reviews) - Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. (12 reviews) - Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. (11 reviews) - Users struggle with **poor usability** on Facebook for Business, finding navigation and integration frustrating and overly complicated. (10 reviews) - Users are frustrated by **ad restrictions** , including limitations on creativity and issues with double payments. (9 reviews) - Not Intuitive (7 reviews) - Not User-Friendly (7 reviews) - Technical Issues (7 reviews) ## Facebook for Business Reviews ### 1. Facebook for Business is an indispensable tool for expanding online reach. **Rating:** 3.5/5.0 stars **Reviewed by:** Dakota F. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Facebook for Business?** What I like best about Facebook for Business, now called Meta for Business, is its unparalleled reach to billions of active users. Businesses can get their message across to a massive audience, but it also allows the message to be seen by the right people. **What do you dislike about Facebook for Business?** It feels like the platform favors paid reach over natural organic reach. You also have to pay monthly just to be verified. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business solves the problem of connecting businesses with a vast online audience. This is great for marketing and engagement. It benefits me by providing further reach, precise ad targeting, and direct communication with customers. All this in turn is crucial for brand recognition, brand growth, and ultimately, sales. ### 2. Effortless Client Communication Made Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Mary Ann D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Facebook for Business?** Communication with clients is so much easier! **What do you dislike about Facebook for Business?** Spam is high at times and fake messages happen to often. **What problems is Facebook for Business solving and how is that benefiting you?** Getting our business out to the public and communicating has become easier. ### 3. Great Audience Reach, But Needs More Intuitive Apps **Rating:** 3.5/5.0 stars **Reviewed by:** Ramanpreet Singh S. | Software QA Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Facebook for Business?** It allows you to get in front of a large audience since everyone does seem to have fb **What do you dislike about Facebook for Business?** The applications are so not intuitive like come on **What problems is Facebook for Business solving and how is that benefiting you?** Getting in front of customers and presenting my services ### 4. Comprehensive Meta Marketing Hub, but Navigation Can Be Cumbersome **Rating:** 4.0/5.0 stars **Reviewed by:** Pete G. | Junior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Facebook for Business?** Meta for Business connects all the organic and paid marketing elements of Meta in a single place, providing effective overviews and actionable insight on both organic and paid campaigns. **What do you dislike about Facebook for Business?** Sometimes it can feel a little like going around the houses to get to your desired destination, especially as things are redesigned, renamed and relocated from time to time. This is not something specific to Meta, of course. **What problems is Facebook for Business solving and how is that benefiting you?** To put it simply, it allows us to reach our client's customers where they are. ### 5. Great Targeting, But Rising Costs Are a Concern **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Facebook for Business?** You have the ability to place your business and hiring ads exactly where you want them to reach your intended audience. **What do you dislike about Facebook for Business?** It used to be quite affordable a few years ago, but now you have to spend much more on it. **What problems is Facebook for Business solving and how is that benefiting you?** I used to rely on it to keep my trucks fully staffed by advertising open truck driver positions. However, over time, the results slowed down and it became more expensive. ### 6. Good overall however be aware of the user demographics of Facebook **Rating:** 3.5/5.0 stars **Reviewed by:** Oliver R. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Facebook for Business?** I think it's a very simple and easy way to market your product. We use it linked with instagram so whenever we post on one, it posts on the other which saves us time and enhances our reach. It's simple and easy for potential clients to get in touch with us and make a booking. It's also very easy to use, really simple and a very good starting place for a business wanting some social media exposure. **What do you dislike about Facebook for Business?** Demographics are a big thing in social media these days. Facebook saw a drop in users, especially among the younger generations so you need to be careful who your target audience is. I'm not a particular fan of the pay to be verified feature either. I think the basic package should be free, they have a responsbility to ensure that others can't set up a face profile and pretend to be you. I'd like to see a free feature for the blue tick with optional add-ons that obviously come at a cost. **What problems is Facebook for Business solving and how is that benefiting you?** We prioritise Instagram posts but because it's linked to Instagram posts, we can schedule posts to go out on both so having the facebook page doesn't take up much more time. It also helps us track the demographics of the people we are reaching which is really helpful. It just provides another avanue for marketing and doesn't come at a cost. ### 7. Strict Content Rules Limit Freedom of Expression **Rating:** 2.5/5.0 stars **Reviewed by:** James K. | Frammer, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Facebook for Business?** It is teaching me how to be cautious of what kind of content to post and what to say in public **What do you dislike about Facebook for Business?** They are very strict on what you post and what you say politics and so forth **What problems is Facebook for Business solving and how is that benefiting you?** None ### 8. Great Advertising Experience on Facebook, No Complaints **Rating:** 5.0/5.0 stars **Reviewed by:** Veronica B. | Notary Public, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Facebook for Business?** Advertising is great on facebook, it’s easy to get alit of people to see. **What do you dislike about Facebook for Business?** I like everything, it’s easy and fun to do. **What problems is Facebook for Business solving and how is that benefiting you?** Getting business from the community around me ### 9. It is very usefull for your business (if you use ads) **Rating:** 4.0/5.0 stars **Reviewed by:** Fernando S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Facebook for Business?** It is the best online ad platform due to its big data, and no big budget is needed. Also, it has good integrations to automate some messages to has better interactions with people interested on your business. **What do you dislike about Facebook for Business?** It doesn't have "organical" impacts, you will need to create ads if you want clients and interactions **What problems is Facebook for Business solving and how is that benefiting you?** We used to spent a lot of money in newspapers ads without having calls or interactions, but thanks to the digital ads with Facebook for Business we are having better interactions reducing the costs ### 10. Good Software to Manage **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek M. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Facebook for Business?** It's a good way to manage Instagram, Facebook, and WhatsApp Business accounts. You can manage multiple businesses, create ads, plan content, and reply to your inbox. **What do you dislike about Facebook for Business?** The content planner feature is not that good, especially the scheduling feature. The Insights feature is not intuitive. **What problems is Facebook for Business solving and how is that benefiting you?** It's easy to handle multiple Brands (Instagram + Facebook + WhatsApp) and manage them on one platform. Can create content for each brand, create paid advertisements, and check insights. ### 11. Great value for the money, but customer support lacks. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Facebook for Business?** The best features of Facebook for Business is the value of the ad spend, the reporting, the targeting capabilities and the ability to quickly place ads. **What do you dislike about Facebook for Business?** The primary complaint that I have with Facebook for Business is that it is hard, if not impossible, to get a real person to help answer questions and solve problems. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business helps us grow our audience, generate new leads and provide community engagement. ### 12. Easy-to-use interface for creating and managing ad campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Facebook for Business?** I love that Facebook Ads Manager is intuitive. Even without being a marketing expert, I can set up campaigns, monitor performance, and make adjustments easily. It reduces the learning curve and makes advertising more accessible. **What do you dislike about Facebook for Business?** Frequent changes to the Ads Manager interface make it difficult to keep up, and learning new layouts can be time-consuming for marketers. **What problems is Facebook for Business solving and how is that benefiting you?** Managing multiple marketing channels used to be overwhelming. Facebook centralizes ad creation, content posting, and analytics in one platform, which saves time and reduces complexity. This streamlines operations and allows marketing teams to focus on strategy rather than juggling multiple tools. ### 13. Best tool for selling products locally **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya K. | Technical Support Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2025 **What do you like best about Facebook for Business?** Ease of use, reach, quick response and handy **What do you dislike about Facebook for Business?** Trusting unknown buyers leading to scams **What problems is Facebook for Business solving and how is that benefiting you?** Selling goods locally, with fast response ### 14. Helpful for a Small Business or Large Business **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly S. | Senior Recruiter, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Facebook for Business?** Facebook is very easy and to the point. Everything you need is in one place and it is easy to navigate. This will be your new main source on growing your company will all of the different options you can use. **What do you dislike about Facebook for Business?** The graphs can be hard to follow at times when you are looking at analytics. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook gives a new reach when it comes to getting in front of a new crowd or reach old customers. You can customize your reach areas which is nice. ### 15. All-in-one dashboard that saves us time **Rating:** 4.5/5.0 stars **Reviewed by:** Claudia M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Facebook for Business?** Facebook Business / Meta for Business makes it easy to manage ads, track performance, and stay connected with our audience, partners, and customer support team—all in one place. I use it frequently to have access to our ads, messages, and content. **What do you dislike about Facebook for Business?** Sometimes, the app doesn't work on mobile, and I cannot connect. **What problems is Facebook for Business solving and how is that benefiting you?** It is a dashboard where I can access to the Ads Manager, see our settings, catalog, pixels, etc, so it saves time. ### 16. Great for Nonprofits **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Facebook for Business?** Facebook for Business has very helpful tools to promote your organization and reach your target audience. It is easy to use and we use it daily to educate and promote our services. It's a great way to engage and grow your target audience. The reporting features help us analyze how we are doing and what we can do to improve and reach more people. It also helps us to organize and plan posts to keep our target audience engaged. **What do you dislike about Facebook for Business?** If you post too much or too little, your target audience may miss your posts. Trying to figure out the algorithm is difficult. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business is helping get the word out about our nonprofit organization and the supports and services we can provide to our target audience. ### 17. Every Business Can Benefit **Rating:** 4.0/5.0 stars **Reviewed by:** Cherise M. | Experience Coordinator, Louisville; Digital Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Facebook for Business?** With more than 2.91 billion monthly users, Meta offers small businesses a valuable platform to effectively promote their services, improve customer support, and drive sales and brand recognition through Facebook. A key advantage of Facebook is its ability to target specific audiences through tailored paid campaigns and advertisements, allowing businesses to reach the right customers and maximize their marketing efforts. **What do you dislike about Facebook for Business?** Utilizing Facebook for a small business can be challenging due to frequent changes in the platform's rules and algorithms. **What problems is Facebook for Business solving and how is that benefiting you?** Our team has discovered that creating a Facebook Business Page is a powerful marketing tool for small businesses. A Facebook Business Page acts as a free platform that enables companies to significantly enhance their online presence. Just like a personal Facebook profile, a Business Page offers essential features such as sending and receiving messages, posting updates, receiving notifications, and engaging with others through likes, shares, and comments. Embracing this tool can greatly elevate your business's visibility and customer interaction. ### 18. Great for advertisement and gives our patients or potential patients a way to connect **Rating:** 4.0/5.0 stars **Reviewed by:** Heather J. | Contact Center Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Facebook for Business?** Facebook has allowed our clinic to cut marketing cost while giving us access to the millions of Facebook users. It also gives us an outlet to publish important health information through posting at no cost to the clinic. It integrates seamlessly with Tidio, making it easier for us to track leads. Both platforms are easy to implement and I use them daily. **What do you dislike about Facebook for Business?** One of the most challenging things about Facebook for business is the platform's algorithm. Our clinic post a variety of things like short post, blogs, and video's. Due to the algorithm, we are forced to pay for boosting in order to get views. Also, we get alot of spam from people claiming to be Meta and our sight is going to be taken down. That wastes time that could be better spent doing other things. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for business is helping us grow our medical practice and building trust in what we offer as a clinic. ### 19. Facebook for Business is great. **Rating:** 4.0/5.0 stars **Reviewed by:** Brenda P. | Senior Digital Startegist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Facebook for Business?** I like that I am able to do difrent typed of advertisments specially Lead Generation ads that get me peoples contact information. I also like that there is am easy prosses of connecting with the people who react and comment on our org's page. We use it daily for all of the campaigns our organization works on. **What do you dislike about Facebook for Business?** I dislike that many times I run into a lot of errors such as trying to follow conversations or comments, even if I mark it as follow up it will not show up afterwords when I an looking for specific comments. Also I find the most errors when setting up advertisments it keeps flaging me for things that are obviously correct. One more thing to add, there is no one to reach out to for custumer support. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for business is prety much the new door knoking tool but better, for every 100 doors I would knok every 3 hours Faecook knoks 1000 in minutes. ### 20. Managing Social Media and for creating Ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Janet R. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Facebook for Business?** Its convenient to manage the social media account using Facebook for Business. by promoting your Business or Your own page. Its easy to organize the posts like, videos, photos and reels using the calendar. Also, using this in creating Facebook advertisement in your buiness. You can promote and sell your products or service. **What do you dislike about Facebook for Business?** Sometimes, like getting ban in facebook depsite that you are not aware of the reason. **Recommendations to others considering Facebook for Business:** Use Facebook in marketing your products. You can reach out to millions of people to market depending on your products and target market. **What problems is Facebook for Business solving and how is that benefiting you?** This way, you can easily manage your social media accounts, like scheduling of post. This also recommends the best time to post for more views. Also the advertisement to promote and generate sales for your business. ### 21. Great advertisement platform for global advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Siddharth S. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Facebook for Business?** The best I like with Facebook business manager is that we can now advertise globally with the use of Business manager. Implementation of Business manager is simple and easy process, no need to have any major expertise. It provide a lots of features like we can add our whatsapp business number to business manager easily, which helps in sending bulk messages to our clients. **What do you dislike about Facebook for Business?** The thing I dont like with Business manager is that it is very hard to follow the facebook advertising policies, ad account get ban very frequently **What problems is Facebook for Business solving and how is that benefiting you?** With the use Business manager we can advertise our products easily globally at very cost effective advertising prices. Now we can get business from all over the country and its helps in increasing our business revenue ### 22. "Facebook: Still the King of Social Connection and Digital Community" **Rating:** 5.0/5.0 stars **Reviewed by:** Maureen A. | Online Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Facebook for Business?** Precise ad targeting and easy customer engagement through Pages and Messenger. **What do you dislike about Facebook for Business?** Limited organic reach and frequent algorithm changes reduce visibility without paid ads. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business solves the problem of reaching and engaging target audiences at scale. It helps me promote services, build brand awareness, and communicate directly with customers, all in one platform—saving time and boosting marketing efficiency. ### 23. Very organised and manageable. **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammad R. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Facebook for Business?** I can communicate with other fellow business owners and people who are interested in my services. **What do you dislike about Facebook for Business?** I get bots following me, so i want mass unfollowing options. **What problems is Facebook for Business solving and how is that benefiting you?** Relative videos and posts are shown meaning I manage to get more clients. :) ### 24. Good to connect with similar marketplaces **Rating:** 4.0/5.0 stars **Reviewed by:** Sapna J. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Facebook for Business?** 1. Networking - it's easier to find a niche 2. UI - user-friendly and approachable **What do you dislike about Facebook for Business?** A lot of spam profiles, it's easy to get carried away. **What problems is Facebook for Business solving and how is that benefiting you?** For me, it was marketing our services and solving the problem by connecting with the right people. ### 25. Facebook for Business Review **Rating:** 4.5/5.0 stars **Reviewed by:** Harsh M. | Data anylist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2024 **What do you like best about Facebook for Business?** Facebook for Business is a tool to create digital presence. It has helped me reach wide audience and provides with easy integration with other platforms such as Instagram, whatsapp and shopify. It provides insight into audience behavior and engagment of customers with products. It is very easy to implement and I have personally used facebook for business quite a lot back in days. The customer support is also decent. **What do you dislike about Facebook for Business?** Although it has many pros but it has some cons also like it provides with limited organic reach and prioritizes paid content more. It has a bit complicated interface to use. If you use ads on the platform alot it can also lead to less engagment from users. **What problems is Facebook for Business solving and how is that benefiting you?** It has helped me reach my brand globally and interact with millions of users. It provides with real time interactions with customers which has helped me sell what my customers required and build a brand trust for customers. It has saved alot of my time as everything is available on the platform such as one platform for ads, insights and customer interaction. ### 26. Meta Pro Team **Rating:** 3.0/5.0 stars **Reviewed by:** Ira H. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Facebook for Business?** The system is relatively easy to use and has a large audience. **What do you dislike about Facebook for Business?** Meta Pro Team member left much to desire. The pre-meeting email sent by Meta instructed me to prepare for topics that I wanted to discuss, but the Meta expert had their own agenda and the meeting was unproductive. **What problems is Facebook for Business solving and how is that benefiting you?** Social Media marketing for business opportunities. ### 27. Good tools for managing facebook business account **Rating:** 3.0/5.0 stars **Reviewed by:** Kemo M. | Mr, Packaging and Containers, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Facebook for Business?** You can handle customer correpondence and manage accounts for multiple platforms (instagram, messenger and whatsapp), easily launch campaigns and collect leads. I can also intergrate various other platforms to help with automations and such **What do you dislike about Facebook for Business?** Unlike some social media management tools it only works with the three meta platforms. Any other social media platforms have to be managed separately. Setting up Whatsapp integration seems to cause some problems that cause you to be unable to advertise. **What problems is Facebook for Business solving and how is that benefiting you?** Managing the social media presence of the business and helping increase our market reach, all using a useful free to use tool. ### 28. Bussines with facebook **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Facebook for Business?** I love facebook cause we can upload content **What do you dislike about Facebook for Business?** If we need more publicity we need to pay **What problems is Facebook for Business solving and how is that benefiting you?** Spread the information to more people ### 29. It is by far the best platform for managing Meta accounts. **Rating:** 5.0/5.0 stars **Reviewed by:** Stelios K. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Facebook for Business?** It has become more user friendly in recent years, and still has the highest ROI. **What do you dislike about Facebook for Business?** Their UX can be cumbersome and they dont have the most accessible customer service channels. **What problems is Facebook for Business solving and how is that benefiting you?** Help reach targested audiences for specific campaigns to raise awareness and increase pruchase potential. ### 30. Helped me to achieve my goals **Rating:** 5.0/5.0 stars **Reviewed by:** Daniyal H. | Wordpress Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Facebook for Business?** its ability to target highly specific audiences with tailored ads provides the excellent reach **What do you dislike about Facebook for Business?** Sometime i faces issues with the support **What problems is Facebook for Business solving and how is that benefiting you?** It helps our business to solve the challenge of reaching the right audience effectively. ### 31. Great! Who sees my business? **Rating:** 4.5/5.0 stars **Reviewed by:** Tom S. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Facebook for Business?** I am able to see who is checking out my business to which demographics they belong and its great and helps build my business portfolio. **What do you dislike about Facebook for Business?** It does not tell me where people are mostly seeing my business and how they are finding it. At times, many people do not engage in the content as the link does not work. **Recommendations to others considering Facebook for Business:** Know who you want to target and target them specifically as you will receive better results especially if you are not into cold calling! **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for business allows me to connect with new clientele in such a timely manner that would allow me to build a business and personal relationship. ### 32. Review for Facebook for business of SaaS Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Facebook for Business?** This is really good app where I can create some community groups for niche audience and engage with them with some business releated updates as well Facebook Ads also very very helpful for new business in doing the frequency and reach. **What do you dislike about Facebook for Business?** User interface can be better and sometimes on mobile devices it lags a lot of time.otherwise it's a good. **What problems is Facebook for Business solving and how is that benefiting you?** We used this mainly for our company services advertising via various medium like we used interactive videos and target the right audience. End result was very good as we increased our services revenue by using this. ### 33. It’s become look book and maybe a way to find people but I don’t think it’s a must have. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Facebook for Business?** Honestly I’ve had FB for years and have never gained any clients from it. **What do you dislike about Facebook for Business?** It’s not truly a dislike it’s just not the place where my clientele is. **What problems is Facebook for Business solving and how is that benefiting you?** None ### 34. UPDATED REVIEW: Baseline Online Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Suzanne M. | Managing Shareholder, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Facebook for Business?** Meta is the threshold of online marketing for any small business. If you do not have an FB/Instagram presence, you won't show up on search results. That axiom is so true that many small businesses use FB or IG as their online landing page. Like Google Business for web searching, Meta for Business is about the only relevant game in town. **What do you dislike about Facebook for Business?** Facebook for Business has been subsumed into the Meta for Business ad management platform. Dear sweet lord, they make it difficult to use. They own Instagram, but the integration with IG and FB for business simply does not work as intended. Their algorithm now displays more ads than friend posts, so your "targeted" ads end up spamming people and being ignored. I would rather have fewer impressions and be found than scrolled past. And, because of the algorithm shift from personal posts to constant spam, people are leaving FB and IG altogether. Unfortunately, there's nothing better to replace Meta. **What problems is Facebook for Business solving and how is that benefiting you?** Marketing and SEO ### 35. Confusing layout, but it's still an industry standard **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas S. | Director of Marketing & Community Engagement , Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Facebook for Business?** I like it simply becuase Ihave trained myself to use it, and regualrly use Facebook persoanlly **What do you dislike about Facebook for Business?** Layout, digging for invoices, menu diving for answers to functionality that should be standard and easy. UX needs major overhaul. **What problems is Facebook for Business solving and how is that benefiting you?** It's connecting to an audience we need to be in front of. Its quick and easy to place ads, and to manage them. ### 36. Facebook Business helped us big time during Covid **Rating:** 5.0/5.0 stars **Reviewed by:** Morne L. | Senior Pastor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2022 **What do you like best about Facebook for Business?** I like that I can communicate to all at once who likes my page and that I do not have to make myself a nuisance to send a message. **What do you dislike about Facebook for Business?** Althoug I've been using FB for many years recently I encountered a problem with ads restrictions. It started since we moved to the USA in March 2023 and FB was never able to resolve the problem. I've followed all the support systems etc and even did an class on ads. **What problems is Facebook for Business solving and how is that benefiting you?** We stream a lot on our Church page and our members receive notifications as soon as we come online with our teachings. ### 37. Facebook for Business **Rating:** 0.5/5.0 stars **Reviewed by:** ashley f. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Facebook for Business?** Communication is easy with customers. Large platform with tons of ttaffic and opportunites to grow your business. Can integrate with many other tools Inuse for my business and ecommerce. **What do you dislike about Facebook for Business?** Hard to understand the platform with all of the different apps you have to use to basically manage the same thing. I feel that all of the different tools are structured in a very "hard to understand" way and could be condensed into something much more user friendly. I had to watch several youtube videos that explained how meta worked to fully understand it. Still difficult to use the different tools for my facebook shop, facebook ads, meta suite, etc. Facebook support info is not very helpful and doesnt explain any of their tools in a way that users can understand. I spent hours and hours trying to figure out meta's pixel for example and I had to watch youtube videos tonunderstand how to manage and setup my facebook shop using the merchant center. I spent months trying to learn how to use all of these business tools and after spending so much time I haven't noticed any increase in my sales or metrics. I also think this platform has serious bias issues, deeply embedded in its algorithms, that could definitely use some work. I have, quite honestly, stopped wasting my time with facebook in regards to my business. **What problems is Facebook for Business solving and how is that benefiting you?** More exposure to potential customers. ### 38. Smooth platform for doing the marketing of your business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2024 **What do you like best about Facebook for Business?** facebook business marketing and advertising features like branding and conversion based campaigns are the best **What do you dislike about Facebook for Business?** there is not tutorial documents for new user, it will be better if they privide **What problems is Facebook for Business solving and how is that benefiting you?** Biggest problem they solve is generating the revenue via digital advertising via various mediums like images and videos ads, and its not much costly, Cost per lead is also very low. ### 39. Like a Campaign Hub for any Meta Product like WhatsApp, Facebook or Instagram **Rating:** 4.5/5.0 stars **Reviewed by:** Chinmay M. | UX Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Facebook for Business?** It is very centralized and streamlined, and has tonnes of features. **What do you dislike about Facebook for Business?** There are so many features that make me confuse if I started new, ofcourse with time you get used to it. **What problems is Facebook for Business solving and how is that benefiting you?** Managing all my social media campaigns, except X and LinkedIn. And most importantly vast demographic filter help me target specific personas. ### 40. A perfect way to keep your Facebook page assets, all at one place. **Rating:** 4.0/5.0 stars **Reviewed by:** Nayan P. | PPC Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Facebook for Business?** The best thing about Facebook is having a centralized place for all the assets. Be it- FB page, ad manager account, data sets, access to the person, pixels, shops, etc. We've been using it since last 5 years and have seen the evolving changes in its dashboard, making all the marketers' efforts easier than ever. In addition to that, it now offers the ad scheduling feature in a more sophisticated way. **What do you dislike about Facebook for Business?** I honestly dislike about the hierarchy it has set in its new interface. It created a lot of confusion in navigating from one settings to another. Also, if they can improve the support system, that would have make them the #1 platform in advertising. **What problems is Facebook for Business solving and how is that benefiting you?** It's solving the problem of reaching a wider audiences in one click. We've used Google ads and other platforms, but the way Facebook target is an advanced tech that differentiates them from other social media advertising platforms. Nowadays, their new feature has made the advertiser's work a lot easier. We just need to give them the assets, and rest they will do their job. Additionally, the business manager is a perfect place to add or remove someone's access, all in single click. ### 41. Integration works exactly as expected **Rating:** 2.5/5.0 stars **Reviewed by:** Kyle O. | Director of Finance, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Facebook for Business?** Helps manage campaigns if you aren't running multiple clients **What do you dislike about Facebook for Business?** I wish the views were a little more customaizable, support responded more quickly, i could view multiple clients all on one dashboard and make campaign/budget/tracking adjustments from a single place for multiple clients **What problems is Facebook for Business solving and how is that benefiting you?** Allowing our analysts to handle more accounts because of the ease of use and speed it takes to adjust campaigns ### 42. Facebook helps me promote my business on social media **Rating:** 5.0/5.0 stars **Reviewed by:** Mohit G. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Facebook for Business?** Facebook for business has helped our offline business by providing a reach on social media channels, My customers can discover about our business services and understand our offerings in easiest way possible, it also helps us manage our social media business account/pages in a much better way. **What do you dislike about Facebook for Business?** It can be overwhelming for beginners to see many features Facebook for business offers and its use cases **What problems is Facebook for Business solving and how is that benefiting you?** It helps me promote my business on social media platforms such as Facebook and Instagram, It allows me to advertise my services by providing a huge audience, It is also much cheaper as compared to Google Adwords, Moreover it has helped my brand in an enormous way. ### 43. instant contact, speed, interesting tools **Rating:** 5.0/5.0 stars **Reviewed by:** Nora B. | commercial / web assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Facebook for Business?** setting up advertising campaigns, stories, **What do you dislike about Facebook for Business?** ergonomy, not very modern interface, vvvv **What problems is Facebook for Business solving and how is that benefiting you?** more security ### 44. Professional Marketing tool to reach out customer on Facebook pages **Rating:** 4.5/5.0 stars **Reviewed by:** Jay S. | Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about Facebook for Business?** Ability to run campaign and reporting dashbaord is awesome. **What do you dislike about Facebook for Business?** Nothing so far all the facebook pages get sync easily to within the business account **What problems is Facebook for Business solving and how is that benefiting you?** To gerenerate more lead as a demand generation purpose this platform is very helpful so we did this integration with Adobe Marketo Enageg platform and run the campaign so whenever user fill out the form the data get sync to Marketo in nearly real time and offer local languages customization facebook form too that helps to run the business globally. And that imporved sales and ROI for us in a great way. ### 45. When it works, it works well **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Facebook for Business?** Its a massive audience you can reach Pricing isn't bad done correctly If tracking is setup correctly some great insights **What do you dislike about Facebook for Business?** If something doesn't work, you need an engineering degree to try and figure out whats going on, trying to reach out to Facebook support is even more useless... I have reached out to the them over times and not once did I have success with my issue **What problems is Facebook for Business solving and how is that benefiting you?** A big audience, great data insights and great prices with the correct ads ### 46. Facebook for Business a versatile & powerful tool for marketing, customer engagement & brand growth **Rating:** 4.0/5.0 stars **Reviewed by:** Nimit A. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Facebook for Business?** Targeted Advertising Cost-Effective Advertising Detailed Analytics and Insights **What do you dislike about Facebook for Business?** Ad Approval Process Frequent Algorithm Changes **What problems is Facebook for Business solving and how is that benefiting you?** Mobile-Friendly Advertising ### 47. Convenient and User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Facebook for Business?** I like Facebook for business because of its analytics and its ease of use. Since it already exists as a platform, I have found that features are regularily updated to match those in Facebook and Instagram which is great. **What do you dislike about Facebook for Business?** It doesn't look very visually organized which can be overwhelming for a beginner. I like when content looks visually organized and aesthetically streamlined which this doesn't have. **What problems is Facebook for Business solving and how is that benefiting you?** It primarily helps with analytics and post performance. ### 48. Best for D2C ecom brands. Loved this. **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek K. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2023 **What do you like best about Facebook for Business?** Most helpful things of facebook for business - Analytics dashboard is really easy to use - Best for Data Integration - Easy to navigate - We can integrate with multiple apps that can make our life easy - Customer support is really helpful and executives are available to chat in short time -Easy to ready data on day to day basis **What do you dislike about Facebook for Business?** Least helpful things -Delay in attribution that leads us to making wrong decision -Too much verification's this is good for security purpose but sometimes irritating **What problems is Facebook for Business solving and how is that benefiting you?** Facebook has reach in billions. We can promote our product to them from anywhere that is its giving us global reach Also advertising on Facebook cost much less than traditional marketing. Plus we get the on-time results and data, dont have to wait to learn if our product or specific campaign is working or not, we get the RoAS on the same day ### 49. Facebook deals **Rating:** 5.0/5.0 stars **Reviewed by:** Ronald B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Facebook for Business?** It's easy to use however I think they have set up an egg a program and coding that if you spend a lot more money you get a better positioning and more frequent ad space on Do you have to pay to play **What do you dislike about Facebook for Business?** How they have their algorithm set up it's not fair to small businesses who can't afford to spend larger money for ads **What problems is Facebook for Business solving and how is that benefiting you?** Not easy to use and cost effective for small businesses ### 50. Essential for any businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Aung Pyae O. | Social Media Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Facebook for Business?** Massive audience size is the thing I like best about Faebook for Business. I can reach more people by advertising. It also helps me find my potential customers. **What do you dislike about Facebook for Business?** Facebook's algorithm is the thing I dislike about Facebook for Business. It changes often and can impact reach. **What problems is Facebook for Business solving and how is that benefiting you?** Low cost in advertising is the problem Facebook for Business solving. My business can reach more wider audience than traditional advertising because of advertising in Facebook. ## Facebook for Business Discussions - [How to promote myself as a professional content writer?](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) - 2 comments, 2 upvotes - [On Facebook, more than 2 million companies interact with customers. Learn how to contact new people on Facebook... Meta for Business (previously Facebook for Business).](https://www.g2.com/discussions/on-facebook-more-than-2-million-companies-interact-with-customers-learn-how-to-contact-new-people-on-facebook-meta-for-business-previously-facebook-for-business) - 1 comment, 1 upvote - [How do I change the ads of a campaign without hampering the learning curve of campaign ?](https://www.g2.com/discussions/how-do-i-change-the-ads-of-a-campaign-without-hampering-the-learning-curve-of-campaign) - 1 comment, 1 upvote - [How do I improve my skills in selling online thru Facebook?](https://www.g2.com/discussions/how-do-i-improve-my-skills-in-selling-online-thru-facebook) - 1 comment, 1 upvote - [Whats the substitute for Facebook Analytics?](https://www.g2.com/discussions/whats-the-substitute-for-facebook-analytics) - 1 comment, 1 upvote - [View Facebook for Business pricing details and edition comparison](https://www.g2.com/products/facebook-for-business/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-29+02%3A19%3A33+-0500&secure%5Bsession_id%5D=43aa7c67-dc82-46e2-b57a-33127f9fb1dc&secure%5Btoken%5D=e061434270fadce62719ddbc49251e67da3476d8feb249083d6ef0f77b33b985&format=llm_user) ## Facebook for Business Integrations - [Canva](https://www.g2.com/products/canva/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Later Social](https://www.g2.com/products/later-social/reviews) - [LeadSync](https://www.g2.com/products/leadsync/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [Pixpa](https://www.g2.com/products/pixpa/reviews) - [Rio SEO](https://www.g2.com/products/rio-seo/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Facebook for Business Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Testing Tools** - Dynamic Versioning - A/B Testing **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Facebook for Business Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - 3.7/5.0 (93 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews)