--- title: Facebook for Business Reviews meta_title: 'Facebook for Business Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1456 reviews by the users' company size, role or industry to find out how Facebook for Business works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1456 scale: '5' date_modified: '2026-07-25' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Facebook for Business Reviews **Vendor:** Meta Platforms, Inc **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,456 ## About Facebook for Business Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. ## Facebook for Business Pros & Cons **What users like:** - Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. (26 reviews) - Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. (26 reviews) - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. (22 reviews) - Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. (21 reviews) - Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. (20 reviews) - Users value the **versatile features** of Facebook for Business, particularly for ad creation and post scheduling. (20 reviews) - Targeting (20 reviews) - Targeting Options (18 reviews) - Ad Management (17 reviews) - Users value the **effective marketing features** of Facebook for Business, enhancing brand visibility and global outreach. (15 reviews) **What users dislike:** - Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. (16 reviews) - Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. (15 reviews) - Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. (14 reviews) - Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. (12 reviews) - Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. (11 reviews) - Users struggle with **poor usability** on Facebook for Business, finding navigation and integration frustrating and overly complicated. (10 reviews) - Users are frustrated by **ad restrictions** , including limitations on creativity and issues with double payments. (9 reviews) - Not Intuitive (7 reviews) - Not User-Friendly (7 reviews) - Technical Issues (7 reviews) ## Facebook for Business Reviews ### 1. Impressive platform for business growth **Rating:** 4.5/5.0 stars **Reviewed by:** Naheel F. | Administration Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Facebook for Business?** One of the best things about Facebook for business is they have access to billions of users across the globe. So you can reach your target audience very easily and in most effective manner. **What do you dislike about Facebook for Business?** Well there is nothing to dislike about it. Although, if they can just improve their customer chat support a little bit it will be very helpful. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook Business solving the biggest problem of getting right audience to our business and the conversion ratio is very impressive. We are getting best ROI by using Facebook's advertisement services. ### 2. Terrible Experience, Fraudulent Charges on Client Cards **Rating:** 0.0/5.0 stars **Reviewed by:** Eric B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Facebook for Business?** They have a massive audience and attention. **What do you dislike about Facebook for Business?** Monopoly that has provided no help. Use tools in a vaccuum. Clients charged for clickbank ads created by hackers in their accounts. No support. Have to file police reports and run chargebacks. **What problems is Facebook for Business solving and how is that benefiting you?** Displaying content to massive audience. ### 3. FACEBOOK FOR REAL ESTATE BUSINESS **Rating:** 4.5/5.0 stars **Reviewed by:** Kristy G. | realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Facebook for Business?** I have seen an increase in generating leads through the use of Facebook for Business. **What do you dislike about Facebook for Business?** Some times Facebook for business is not east to use when it comes to promoting ads. Their are too many guidelines, which I know may protect us as a consumer. **What problems is Facebook for Business solving and how is that benefiting you?** I am able to reach a large number of social media users are searching for a home to purchase. ### 4. Wonderful ad platform for enhancing Business Success. **Rating:** 4.5/5.0 stars **Reviewed by:** Srihas R. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2023 **What do you like best about Facebook for Business?** I love their seamless and self-explanatory flow of campaign creation. Their User Interface is the most uncomplicated, and customer support is available 24x7. Their vast audience base can be leveraged using manual or automatic placements. Based on our campaign targeting, we can view estimated reach and results per day, which comes in handy during Monthly Business planning. We can duplicate existing campaigns, make required changes, do AB tests- all within a few minutes. **What do you dislike about Facebook for Business?** Recently, they have started pausing my ad sets, stating an overlap issue. This is a major nuisance because if i have chosen manual bidding and campaign targeting options then they should just let it be. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook for Business for Brand Building activities and driving engagement to our social media posts. It has also helped us create brand awareness about offerings, nudging potential users for consideration and reactivating dormant or inactive users. Their automated app ads campaign has helped us drive the best results so far, and the best part is that it does not require frequent changes in creatives or targeting. Conversion campaigns have helped us boost our order volume, and dynamic product ads help us recapture our cart abandoners by targeting them in real time with highly relevant ads. Their reporting structure is relatively simple too and allows us to export table data and share it with required folks. ### 5. Very useful! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Facebook for Business?** Facebook for Business gives me critical insights into the traffic to my business between Instagram and Facebook. On top of that, having access to ads manager unlocks unlimited opportunities for my business to grow. **What do you dislike about Facebook for Business?** Facebook for Business has a bit of a learning curve and requires a lot of hours within the system to begin understanding how to use it best. I wish the system were a bit more beginner friendly. For instance, running ads on the backend portion of a page seems complicated and has many moving parts. Sometimes, the information buttons aren't enough. **What problems is Facebook for Business solving and how is that benefiting you?** Advertising for my social media pages and other clients' businesses helps drive more incoming traffic and prospective leads to my and my client's businesses. This has driven performance for my agency! ### 6. Best app to promote your business. **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin A. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Facebook for Business?** The best thing in app is you can make appointments & set your planners. Along with that you can look for insights of your business page & can contact your customer anytime on chat's very easily. **What do you dislike about Facebook for Business?** Some times I recive customer chat's a bit late like a delay of maximum of 5 to 10 seconds. Thats the only thing I want them to resolve. **What problems is Facebook for Business solving and how is that benefiting you?** It becomes very easy for me to do my brand's marketing & get more reach to client's. Along with that I can connect with my client's very easily on facebook chat. ### 7. Good platform for valuable users. **Rating:** 5.0/5.0 stars **Reviewed by:** gullipalli v. | Graduate Engineering Trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2023 **What do you like best about Facebook for Business?** Facebook is most useful thing in social media, one person can share their advertisements through the Facebook to see the others and earn money through the app. It is a good platform for business startups and connect with the customers. It has provides filters to narrow our search results to promote the most effective videos and posts. By using Facebook we can share our business skills through live also it can reach so many members of audiences. It can published our posts with reasonable money by using only internet. **What do you dislike about Facebook for Business?** By using Facebook we can got so many advertisements frequently it blocks the profile.In this app customer support is not available for all the users.the duplicate of items due to this many users were blocked even a lot of people where facing this issue.the people who are new to Facebook it takes 24hrs time to post a new post it gives low productivity.it will focus on unnecessary banning of ad accounts. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook for promoting our brand and getting installs a app.we have the liberty to choose CTAs and redirect users to our choice of landing line messenger, we can connect customers through calls .Facebook gives ability to reach a so many numbers of users for various professional also. ### 8. Best channel to drive traffic or grow user base, especially for B2C services or products. **Rating:** 2.5/5.0 stars **Reviewed by:** Zoran N. | Co-Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Facebook for Business?** Facebook for businesses is very precise when it comes to targeting specific audiences and optimizing as you grow. Testing and experimenting is also a good addition to the big audience and some of the tools can help tech startups scale fast. **What do you dislike about Facebook for Business?** In pursuit of simplicity, Facebook just made their business tools bloated and fragmented. It use to be simple but, now we have to switch from one workspace to another. It makes sense for enterprise but small teams not so much. Also eliminating facebook analytics was very bad for us. **Recommendations to others considering Facebook for Business:** Recomended for startups looking to grow their userbase fast and cheep. It's easy to understand at firts but the bad side is that Facebook changes the UI very often and kills off features regulary which gets you back to square one from usability point of view. But still i suggest you start with Facebook if you need a channel and a tool to grow user base and drive traffic to your apps / games / web. **What problems is Facebook for Business solving and how is that benefiting you?** Advertising and user acquisition over other channels was not effective, expensive and complicated. Facebook for businesses was easy to understand and get marketeers on board with it. ### 9. My Experience with Facebook for Business has been Pleasant **Rating:** 5.0/5.0 stars **Reviewed by:** Troy M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2023 **What do you like best about Facebook for Business?** Everything on the platform is very organized and simple enough to understand. I can schedule posts, create and manage ads, and much more. **What do you dislike about Facebook for Business?** Actually, I don't have any dislikes about this platform. **What problems is Facebook for Business solving and how is that benefiting you?** It helps to cut down on tasks that would have been more time consuming. ### 10. Exploring the Pros and Cons: A Comprehensive Review of Facebook for Business **Rating:** 5.0/5.0 stars **Reviewed by:** kalva r. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Facebook for Business?** Facebook for Business offers a wide user base, targeted advertising, detailed analytics, customer interaction, and community-building opportunities for businesses. **What do you dislike about Facebook for Business?** Some businesses may have concerns about algorithm changes, advertiser saturation, privacy and data issues, limited organic reach, and negative feedback when using Facebook for Business. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business solves problems related to audience reach, targeted advertising, brand awareness, customer engagement, data-driven insights, community building, and integration, benefiting businesses in various ways. ### 11. Easy to advertise your product **Rating:** 5.0/5.0 stars **Reviewed by:** Mary Rose N. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2023 **What do you like best about Facebook for Business?** As a Facebook user, I have two-way communication with businesses and with my customers. You can use the messaging service to communicate with your customers directly. Reviews and comments are an excellent way to collect customer feedback and identify areas for improvement. **What do you dislike about Facebook for Business?** The downside of using Facebook for business or advertising is that you will almost certainly need to invest in paid advertising. This will necessitate a separate budget. **What problems is Facebook for Business solving and how is that benefiting you?** As a daily Facebook user, your Facebook Business page will grow, allowing you to build and develop an understanding of your audience in a variety of ways. With Facebook Insights, you can obtain a wealth of information that can be extremely beneficial to your business. You'll be able to see the best time to post, the demographics you're reaching, such as gender and age, as well as their locations. In addition, by looking at the engagement levels on your posts, you can figure out what your target audience is interested in reading about. ### 12. Save your Business by Facebook Business **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek G. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Facebook for Business?** Quality leads Multiple ads can be run through one account **What do you dislike about Facebook for Business?** Need to spend good amount of money to get the leads **What problems is Facebook for Business solving and how is that benefiting you?** It helping to reach out PAN India and target audience ### 13. Best Social platform for advertising. **Rating:** 5.0/5.0 stars **Reviewed by:** VRavi K. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Facebook for Business?** It has a very wast audience list and active users so that we can reach more potential audience. **What do you dislike about Facebook for Business?** The interface is not much user friendly. **What problems is Facebook for Business solving and how is that benefiting you?** It helps with better reach of our product to the market and we can lift up the sale/lead for our business. ### 14. Facebook for upscaling our business **Rating:** 1.0/5.0 stars **Reviewed by:** Jyotika R. | Zonal Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Facebook for Business?** The best is the reach of facebook these days all the people have the access of Facebook and they have been very proactive. Facebook business helps pur business to reach out to it's potential customers and help people to grow their business. **What do you dislike about Facebook for Business?** Nothing as of now. Things have been quite good so would not say that i am disliking the services or the performance. It has been very beneficial for me and my business. **What problems is Facebook for Business solving and how is that benefiting you?** So basically i was having a lot of issue with thw reach and growth. Its easy to share And people can view and share as many times they want to. The payment criteria has been an add on too. ### 15. Our Central Place for Company Promotions / Updates! **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan O. | Marketing Manager / AR , Wholesale, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Facebook for Business?** My favorite thing would probably be how easy it is to navigate along with being packed with features & suggestions to make our business stand out! We have also ran a few ads & I liked the analytics on those! **What do you dislike about Facebook for Business?** I have no current complaints about the platform! I think the layout is great and allows for a smooth user experience! We are active users & use Facebook for Business as a central place for information about our company! **What problems is Facebook for Business solving and how is that benefiting you?** It's helping us promote, organize & increase our visibility to current and prospective customers! We do this through posting product promotions; company updates & at times, running ads! ### 16. Full of bugs **Rating:** 2.5/5.0 stars **Reviewed by:** Giulia P. | Project manager | ADV Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Facebook for Business?** For a company it is indispensable for gaining visibility on social media and gather new customers **What do you dislike about Facebook for Business?** It is always changing and there are a lot of bugs **What problems is Facebook for Business solving and how is that benefiting you?** It allows to reach a lot of people and show them products ### 17. Excellent ad platform that helps in acquiring valuable users. **Rating:** 5.0/5.0 stars **Reviewed by:** Nirali R. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2022 **What do you like best about Facebook for Business?** Facebook for Business helps us meet monthly and quarterly business numbers through targeted and objective-oriented campaigns. We leverage it to run campaigns with diverse objectives, for example, lead generation, app promotion, website traffic or social media post engagement. I love how effortlessly one can create a new campaign or duplicate an existing one and make changes. We can choose placements, demographics, geographic targeting, devices, and OS levels and see their performance in view charts of each campaign. The columns on the dashboard can easily be customised and the same view can be downloaded in the desired format. **What do you dislike about Facebook for Business?** Although the campaigns with objective app promotion+ events have high lower funnel conversion ratios, the upper funnel acquisition costs are way too high. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business is one of the most critical ad platforms that help us in driving user acquisitions and also helps in boosting Facebook and Instagram page engagement along with page likes and followers. As our Target audience does not have a high-tech penetration, facebook's lead generation with conversion destination as calls has dramatically helped us get valuable customers. It lets us have multiple ad accounts within one business account, and audiences can be shared from one ad account to another; this helps in the cross-promotion of products. Integration with MMPs is easy, and all the events can be viewed easily under the events manager tab; the audience manager tab helps us create various cohorts of lookalikes (1%,2%,3%). We can also see the overlap between various audience lists, their available size, and other details. ### 18. Ads management through Facebook for business **Rating:** 5.0/5.0 stars **Reviewed by:** Pritam G. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Facebook for Business?** Facebook for Business helped to manage all my ads on Facebook and Instagram. Also, targeting my audience is very precise and on point. **What do you dislike about Facebook for Business?** The ads dashboard can be improved a little. Nothing else. **What problems is Facebook for Business solving and how is that benefiting you?** I can reach the right audience with the right amount spent. I can also allot the ad spending based on my budget and not more. It ahs given me the results I wanted. ### 19. Switch to Facebook Business. Worth it!! **Rating:** 5.0/5.0 stars **Reviewed by:** Jay J. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Facebook for Business?** I like that its compiled of small and large businesses. I love that I can link all my social media sites to it and post all at once. this app saves you alot of time. **What do you dislike about Facebook for Business?** Absoutley no downsides to using facebook business. **What problems is Facebook for Business solving and how is that benefiting you?** It solving having to login into multiple sites and make multiple post. Its super easy to use. And you can upload post in the matter of seconds on the go. ### 20. Meta Business Suite - Great app to publish posts and deliver client service **Rating:** 4.5/5.0 stars **Reviewed by:** Nikko T. | Financial Advisor, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2023 **What do you like best about Facebook for Business?** Allowed me to create Social Media content fast, promote my business and reach out to existing customers. **What do you dislike about Facebook for Business?** Ads are no longer effective in generating page inquiries. Costly as well. **What problems is Facebook for Business solving and how is that benefiting you?** Increase brand awareness, share ideas or concepts to people. It makes my job easier as I get to focus more on setting appointments and meeting new clients. ### 21. Facebook ads is best to get targeted audience for your business **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan M. | Affiliate Network Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Facebook for Business?** I am using Facebook for business for more than 6 years it's best to get better visibility for your products and conversion ratios are much higher than the other sources. **What do you dislike about Facebook for Business?** Facebook for business is not easy to use you have to learn their dashboard from someone who is perfect in it otherwise you will waste your ad spends. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for business is solving our marketing problems, as it helps in to launch our merchants easily in specific geos and get lots of impressions and conversions. It's mostly profitable to use facebook for business to promote your product and get sales with simplified method. ### 22. THE GREATNESS OF FACEBOOK **Rating:** 0.0/5.0 stars **Reviewed by:** Lucas Z. | Promo musical instrument for everyone, amazon prime music, andrea bocelli, apple music hifi, apple music student, broadway musicals "preselection 2023" is your 11.23% discount code to save., Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Facebook for Business?** In order of magnitude, Facebook ranks first without sharing. The least that can be said is that my appreciation acknowledges Facebook's notoriety within the large international community. Thanks to its direct communication tools via the individual or collective accounts of its subscribers, real friendly or professional relationships are created every second of the clock. On this basis, announcements of happy or unhappy events, humorous images and scenes, and constructive messages circulate for the attention of a very large public. I take my green hat off to Facebook for making all of its users great with such wonderful social sharing tools that greatly speed up "living together." **What do you dislike about Facebook for Business?** On the contrary, everything is admirable, impressive, and constructive because the moderators of this platform carefully want their rules to be respected. In which case, penalties and restrictions apply to inappropriate postings. So to answer this question, I lack sufficient arguments to justify a negative review against Facebook at the present time. It's the people's house, you got it..! **What problems is Facebook for Business solving and how is that benefiting you?** At this level, AMISCHRIST has gained popularity from the start with sponsored or unsponsored advertisements, they have had a positive impact on our audience. In record time, more than 1,000 people have joined us to boost our e-commerce activity and that's not all. Because with Facebook you can go further with such clearly very flexible advertising packages in complete freedom of choice. ### 23. Facebook Business is an excellent solution to reach millions of customers **Rating:** 4.5/5.0 stars **Reviewed by:** SAPNA B. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2023 **What do you like best about Facebook for Business?** The best about Facebook Business is that it is one of and leading online platforms for running advertisements of various types to promote your business at a very affordable cost. The reach and result of this platform are amazing. **What do you dislike about Facebook for Business?** One of the biggest dislikes about this business is that it frequently disabled your ad accounts and business manager, without any reason due to its advanced API. **What problems is Facebook for Business solving and how is that benefiting you?** With the use of Facebook Business, we are successfully able to promote our business online by running awareness, likes, and conversion ad campaigns. This platform helps us to reach to the millions of people across the globe and brings a good amount of sales on daily basis. ### 24. The best Platform for Growing Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Kanika M. | Account Manager, Industrial Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Facebook for Business?** Facebook for Business is the most beneficial thing today, one can run advertisements online and earn business benefits. However, there are a few guidelines to follow while posting so that the advertisements are easily approved. It's an amazing platform for business startups. It connects you with your customers. **What do you dislike about Facebook for Business?** It's the guidelines, if you won't follow the guidelines set for Facebook Business then it won't get approved. Else, it's the most fruitful platform for scaling up your business online. **What problems is Facebook for Business solving and how is that benefiting you?** 1. It helps me grow my business. 2. It provides you with customer feedback and connects with your customer. 3. One can easily host live sessions and showcase your products to the customers. ### 25. Tons of Features make it one of the best tool to promote business **Rating:** 3.5/5.0 stars **Reviewed by:** Khawaja A. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Facebook for Business?** One of the best things about Facebook for business is, it has access to millions or even billions of users across the world. It provides us with various filters to narrow down our search results which make our business promotion the most effective. **What do you dislike about Facebook for Business?** I feel that Facebook for business is sometimes a little too complex for a daily user, a layman user could get lost, and makes it hard to achieve what is required from it. Facebook could do is, introduce some free courses or training for its users so they get used to it. I also feel that Facebook should offer more support to users such as live chat and on-call support, as this will benefit users more. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for business is helping me increase sales for my business, it helps in reaching out to potential customers and increasing my profits. It has helped me to grow my business in a very low cost. ### 26. A great social media advertising tool **Rating:** 4.0/5.0 stars **Reviewed by:** Elanchezhiyan R. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Facebook for Business?** It has been pretty easy to create and manage advertisements. This tool has been very convenient to post and schedule Facebook and Instagram posts. It is beneficial to manage Facebook handle of a company. **What do you dislike about Facebook for Business?** There could be more features and analytics. Ads manager has some bugs. If the account gets banned, it becomes difficult to retrieve the same. Customer support needs improvement. **What problems is Facebook for Business solving and how is that benefiting you?** We were able to reach out to a large variety of audiences and showcase our products to them. We could generate leads for ourselves and our clients through this platform. ### 27. I made an app!! **Rating:** 5.0/5.0 stars **Reviewed by:** Moises Abraham L. | abogado , Banking, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Facebook for Business?** What I like most about Facebook for business is that it is very easy to use. It helps me manage my business on social networks in a very agile and fast way, making it always easy to get more followers for my social networks. I don't need to be a marketing expert to know how to use Facebook for business. **What do you dislike about Facebook for Business?** What I dislike most about Facebook for business is that it is very limited. I think there comes a time when your creativity reaches its limit, and it does not allow you to perform other actions, which ultimately forces you to leave the application to look for other functionalities in other applications. **What problems is Facebook for Business solving and how is that benefiting you?** Among the problems that Facebook for Business helped me to solve, we can mention my time management. I can schedule publications so that they automatically appear on different days and times, ensuring my business has a constant presence on social networks. This benefits me by allowing me to schedule posts over the weekends, so I can focus on other aspects of my business throughout the week. ### 28. Facebook for Business helps in getting more sales and leads **Rating:** 5.0/5.0 stars **Reviewed by:** MUSKAN S. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2022 **What do you like best about Facebook for Business?** The best about Facebook business is that it helps you to get more sales and leads at a low cost as compared to other online advertising platforms. The best thing about this platform is, its user-panel is very simple and any one can start making campaign for their business within few minutes. **What do you dislike about Facebook for Business?** The dislike about Facebook Business is that it very frequently restrict Business manager and disable ad account, which create a lot of issues for running a smooth business. **What problems is Facebook for Business solving and how is that benefiting you?** With the use of Facebook Business, we are successfully able to rung brand awareness as well as conversion ad campaigns, which gives our business a good reach across the country and brings us a good amount of sales at very low costs. It helps the performance of our business. ### 29. Too many UI updates every time **Rating:** 3.5/5.0 stars **Reviewed by:** Bhargav P. | Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Facebook for Business?** Facebook for business is overall a good application to manage multiple businesses under the same application. There are a variety of options you can manage with the help of it. **What do you dislike about Facebook for Business?** The only downside of using the Facebook for Business application is that they push a lot of UI updates on the app and that changes the entire workflow for your process. **What problems is Facebook for Business solving and how is that benefiting you?** A great tool to manage Facebook accounts under one roof. Good for social media marketing, social media management, chat support, and social media advertising. Good tool for small and scaling businesses. ### 30. Facebook Business is a great way to promote your business to the large audience **Rating:** 4.5/5.0 stars **Reviewed by:** ARVIND J. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Facebook for Business?** The most helpful about Facebook Business is that we can promote our products to a greater audience network across the globe at a very low CPC. The best thing I like about this Business is, it is very effective in giving conversion/leads for your business. Also, the awareness campaign created with Facebook business helps a lot any business to reach millions of audiences. **What do you dislike about Facebook for Business?** The only dislike with Facebook Business is that it frequently blocks your profile, ads, and Business manager without giving any specific reason, and it is a matter of great concern for any business. **What problems is Facebook for Business solving and how is that benefiting you?** While using Facebook business we are able to launch our conversion campaign successfully and are getting good ROI for the budget we are spending with it. This helps a lot to our business in getting more sales and conversions at low CPC and we are able to scale up our business to the next level. ### 31. Facebook Business Helps in reaching millions of audience **Rating:** 5.0/5.0 stars **Reviewed by:** AMIT S. | Marketing Manager, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Facebook for Business?** The most helpful about the Facebook business is, it has a database of millions of audiences across the world, and by using the services of this business we can promote our product and service to the world at a very low cost. As far as competitors there is no such big rival available in the market like Facebook, so this is the leader in promoting your business. **What do you dislike about Facebook for Business?** The dislike about Facebook is that they always update their software on a frequent basis and due to this all the Facebook accounts got blocked which suffered our businesses. Also, the customer chat support is not available for all. **What problems is Facebook for Business solving and how is that benefiting you?** With the use of Facebook Business, we can reach millions of audiences network across the globe at very reasonable prices, the conversion ratio via Facebook advertisement is very high you can make good ROI by using their advertisement services. We are suing Facebook to promote our product and service and get good results from it. ### 32. An exceptional tool for Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Jayesh C. | Creative Associate (Content), Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2023 **What do you like best about Facebook for Business?** At our firm, we are able to disclose all the advertisements of our business which helps in getting us business in the from od leads on which we can do follow ups. We can prefer an area in which we want to advertise our product and offers. **What do you dislike about Facebook for Business?** Facebook for business doesn't have any downsides as it is continuously developing and correcting itself occasionally. It will be helpful if the ad prices go a little down. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business allows us to advertise our business in the country, and we can specifically target the geographical areas good for our business and run an ad there. We can roll out all our offers with the help of this tool, and in turn, we can generate leads for our company. ### 33. Best Business Manager for Social Space **Rating:** 5.0/5.0 stars **Reviewed by:** Pradip S. | Product Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Facebook for Business?** The Facebook Business Manager is amazing when it comes to handling all your social media accounts Facebook, Instagram, and WhatsApp API. It creates an amazing ecosystem of all apps together in one place. **What do you dislike about Facebook for Business?** Facebook Business Manager is going great so far for us but when it comes to the cost of WhatsApp API it's very costly for one message. Also, when it has control of all social media platforms then they have the monopoly to control things according to its benefit. **What problems is Facebook for Business solving and how is that benefiting you?** It helps us to manage all company-related pages in one place and it helps us to get an overview of how our Whatsapp API is doing. Also, timely alerts help us to know how our campaigns are doing. On top of it, you can schedule posts to be posted later on. ### 34. Good for marketing. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Facebook for Business?** It ia best for marketing of product or person. **What do you dislike about Facebook for Business?** Algorithm of advertisements are not good. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook os resolving marketing needs by giving best platform to show. ### 35. Most powerful Business advertising tool ! **Rating:** 5.0/5.0 stars **Reviewed by:** Shubhra S. | Quality Assurance Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2023 **What do you like best about Facebook for Business?** Facebook has billions of active users and the reach through Facebook can be mind-blowing . The ads are highly targeted and definitely reached potential customers. **What do you dislike about Facebook for Business?** No downsides found till date , our team is highly satisfied with the services . **What problems is Facebook for Business solving and how is that benefiting you?** It has helped us reach Target audiance and helped get us clients . It has really boosted traffic on our website and hence the revenue . ### 36. Promoting Business with Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Facebook for Business?** Facebook is the most influential tool in marketing your business in the Philippines since almost all of the poeplw here have Facebook account. This helps grow the online businesses as compared to other online tools. **What do you dislike about Facebook for Business?** I think Facebook should implement a sricted tool to identify the scams that might affect the businesses. For sure, this is doable. **What problems is Facebook for Business solving and how is that benefiting you?** It is helping to sell and advertise the products in a much faster amd easier way. I have more time to manage other business stuffs. Facebook will work for you. ### 37. Good tool to create top-of-the-line funnel for leads **Rating:** 4.0/5.0 stars **Reviewed by:** Aryan G. | Business Development Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2023 **What do you like best about Facebook for Business?** It's excellent that facebook offers something of its own to allow business owners to handle their social media + business leads, organic or inorganic. It has helped me scale my leads and convert faster than earlier alternatives. **What do you dislike about Facebook for Business?** It is extremely hard to go through the various dashboards there are(sometimes to handle the same things!). It has gotten easier to use with time, but is a notorious app for me to train someone new in. It would be easier with a couple of tutorials or learning resources that are also available properly. **What problems is Facebook for Business solving and how is that benefiting you?** It helps me increase my top-of-the-funnel numbers even when I'm not actively using the account or the page by giving me tools to reach out on behalf of my business without me needing to be there. ### 38. Long reach **Rating:** 5.0/5.0 stars **Reviewed by:** Anusha M. | Healthcare Recruiter, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Facebook for Business?** I have been using Facebook for business for almost more than three years now, and I need to say this is the best possible tool to reach people of different communities, gender, age group, etc. Through this, I can share my products and make people approach me. Facebook is a platform that creates a win-win situation. I appreciate the way Facebook has updated and made people beneficial. **What do you dislike about Facebook for Business?** On Facebook, I do dislike one thing that is duplication/repetition of items. Due to this, feature my Facebook marketplace was blocked. Even a lot of people are facing this issue. And the other thing is for the people who are using newly have the limit of one post per 24hrs, which gives low productivity. We can't even mention the price for the individual item also. **What problems is Facebook for Business solving and how is that benefiting you?** Products will reach people fast and can approach easily. This connection base of customers will increase and chances of more business. By the way, satisfied clients/customers will refer and update people the same. ### 39. Necessary for Digital Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Swati S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2023 **What do you like best about Facebook for Business?** It is a necessary tool for every marketer with the most advanced targeting in the all tools available out there **What do you dislike about Facebook for Business?** Customer Support is very delayed and bad which is irritating at times **What problems is Facebook for Business solving and how is that benefiting you?** 1. Targeted Ads 2. Best User Segmentation Available 3. Whatsapp Facebook and Instagram all at once ### 40. amaziiiiiiiiiiiin! **Rating:** 5.0/5.0 stars **Reviewed by:** Mayra C. | Executive Administrator, Food & Beverages, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Facebook for Business?** love facebook for business it a great way to get the word out about our business **What do you dislike about Facebook for Business?** nothing really i think its a great way to do what we are trying to do. **What problems is Facebook for Business solving and how is that benefiting you?** been able to be live. posting things on daily bases it ### 41. Best advertising tool to get to new audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Kobi Y. | Head of Acquisition, Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Facebook for Business?** Getting new audiences easy to use, user friendly **What do you dislike about Facebook for Business?** can't schedule reports for multiple accounts targeting getting worse and very limited **What problems is Facebook for Business solving and how is that benefiting you?** Getting to larger audiences in different Geos ### 42. Easy to manage but hard to get support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Facebook for Business?** We have franchises that live under an umbrella, so when we open a new office or close an office, it is super easy to use the functions available. **What do you dislike about Facebook for Business?** It has been impossible to reach a Facebook rep that will help with backend issues. We have tried to reach out for help for the last three months and have gotten nowhere. **What problems is Facebook for Business solving and how is that benefiting you?** We are able to market our company on a highly saturated social media platform. ### 43. Reach all your potential audiences through Facebook **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Facebook for Business?** Most popular business marketing platform. Various business objective served. A need in today's world if you want to grow your business. Reach potential audiences as it provides various types of audiences **What do you dislike about Facebook for Business?** Their support team sometimes does not respond in time. **What problems is Facebook for Business solving and how is that benefiting you?** Helped in achieving business goals for clients. ### 44. Facebook for Business is a necessity **Rating:** 5.0/5.0 stars **Reviewed by:** Akshit G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2023 **What do you like best about Facebook for Business?** With help of Facebook for Business, I am able to manage the Social Presence of my company organically and inorganically **What do you dislike about Facebook for Business?** Customer support is something I don't like about facebook business as they don't respond **What problems is Facebook for Business solving and how is that benefiting you?** 1. Help me setup Facebook and Instagram Ads ### 45. Best and easiest platform to marketing your business. **Rating:** 5.0/5.0 stars **Reviewed by:** Prankur G. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Facebook for Business?** We use Facebook for Business marketing and provide it to many clients. It is a vast marketing option and easy to grow your business. You can place your ads at a low price, and the tools are very impressive and easy to understand for everyone. The best part about Facebook for business is that we can schedule our Ads content for free without technical skills. **What do you dislike about Facebook for Business?** I don't think there are any drawbacks to Facebook for business, but I would suggest adding more themes to showcase our ads and products; sometimes, I face a bit of glitchy when working on the content scheduler. **What problems is Facebook for Business solving and how is that benefiting you?** As a digital marketing manager, I gain many benefits from Facebook For Business. We handle almost 500+ client products for marketing, and we provide a great deal with massive traffic of genuine buyers with the help of Facebook for Business. Our profit margin I also impressive, and our employees and clients are delighted with our services. ### 46. user experience of Facebook Business **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek R. | Division Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Facebook for Business?** Facebook business is an excellent platform for promoting our business. It gives the liberty to create a page in the name of your business. After completing the page, you can put digital organic content like photos, promotional videos, flyers, etc. It also has the feature to promote or boost your post however, Facebook will charge a certain amount for your paid promotions. Here you can set various parameters through which my ad can more specific and make reach relevant people. I can select a group, area in km etc. it's an excellent app for running and boosting your business through online promotion. **What do you dislike about Facebook for Business?** there is nothing that can be disliked about but facebook business. But yeah, sometimes after promoting organic content, Facebook will not advance and show some reasons for copyright in music or pictures, which sucks. I need to keep changing those posts for uploading and boosting it for the business. **What problems is Facebook for Business solving and how is that benefiting you?** in this digital era of marketing and promotions where people are changing their behaviour for going to shops they want if service or product can be avail at their doorstep which is happening nowadays for performing the online business you need a digital shop where can people visit see your products or services and then they can make a purchase with this way Facebook business is a vital asset to grow any one particular business since Facebook has one of the largest users databases it can transfer any information for one to another in significantly less number of time can reach out to masses in just a blink. thus it helps a lot in promoting my startup business. ### 47. Facebook Business Manager is very helpful to me for grow my business online. **Rating:** 4.5/5.0 stars **Reviewed by:** Dhruvik D. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2022 **What do you like best about Facebook for Business?** Easily Manage my Ads campaign and target people associated with my business. Creating ads is a straightforward process. Creating catalogs in a few seconds also easily manage by the commerce manager. **What do you dislike about Facebook for Business?** Disabling Ads accounts without giving a specific reason. Also, we are submitting requests for review, but they take more time, like 5-6 days in some cases. In some cases, Facebook failed identity confirmation without giving a specific reason. **What problems is Facebook for Business solving and how is that benefiting you?** I can not connect with people associated with my business in the local market. Facebook business manager helped me directly target people related to my business and get enough revenue from it. ### 48. Best for local business promotions **Rating:** 4.0/5.0 stars **Reviewed by:** raghu nandan r. | Trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Facebook for Business?** We know that facebook was a best social media platform in market many teens use the platform for their personal and commercial purpose and it is easy to exchange of information. **What do you dislike about Facebook for Business?** Facebook can cause people to lose focus and get distracted and it is addictive and it as limitations in publications such as bussiness promotion was quite latent but problem is many limitations were imposed. **What problems is Facebook for Business solving and how is that benefiting you?** From local business to large media promotion of business was easy in this platform since it has large users business promotions can reach large extent people in the market. ### 49. Cool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2023 **What do you like best about Facebook for Business?** It allows to make easier to work with social media **What do you dislike about Facebook for Business?** I hate the fact that it is full of bugs all the time **What problems is Facebook for Business solving and how is that benefiting you?** Makes easy to reach a lot of people, create communities and sell products ### 50. Grow your business with Facebook **Rating:** 4.0/5.0 stars **Reviewed by:** Dharani R. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Facebook for Business?** The Facebook business enables you to market your products and services worldwide. Since it allows you to promote many products at a time there will be more potential to grow your business faster. One can view all insight with one click and it surely helps to identify the potential customer base for the product/ service you promote. Since we can enable a message button to every post, it helps to identify which inquiry has been sent for which product. Simply I can state Facebook Business will be useful for any scale of business. **What do you dislike about Facebook for Business?** The Facebook Business itself has mentioned that the marketing campaign must run for 4-7 days to get better results, which will lead to a higher cost. **What problems is Facebook for Business solving and how is that benefiting you?** As an entrepreneur, I couldn't afford to rent a place for my business at the beginning. Nevertheless Facebook Business allows me to start and grow my business online and now I have more than 3000 followers. Since Facebook Business was running smoothly even during the pandemic and lockdown both customers and sellers benefited. ## Facebook for Business Discussions - [How to promote myself as a professional content writer?](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) - 2 comments, 2 upvotes - [On Facebook, more than 2 million companies interact with customers. Learn how to contact new people on Facebook... Meta for Business (previously Facebook for Business).](https://www.g2.com/discussions/on-facebook-more-than-2-million-companies-interact-with-customers-learn-how-to-contact-new-people-on-facebook-meta-for-business-previously-facebook-for-business) - 1 comment, 1 upvote - [How do I change the ads of a campaign without hampering the learning curve of campaign ?](https://www.g2.com/discussions/how-do-i-change-the-ads-of-a-campaign-without-hampering-the-learning-curve-of-campaign) - 1 comment, 1 upvote - [How do I improve my skills in selling online thru Facebook?](https://www.g2.com/discussions/how-do-i-improve-my-skills-in-selling-online-thru-facebook) - 1 comment, 1 upvote - [Whats the substitute for Facebook Analytics?](https://www.g2.com/discussions/whats-the-substitute-for-facebook-analytics) - 1 comment, 1 upvote - [View Facebook for Business pricing details and edition comparison](https://www.g2.com/products/facebook-for-business/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+07%3A01%3A36+-0500&secure%5Bsession_id%5D=df9f140f-6d0b-4b3e-81c6-eb411088c8cb&secure%5Btoken%5D=b864c1a8603074654549d6fcd9550719b1afbfe25be068921267e0670c16f93c&format=llm_user) ## Facebook for Business Integrations - [Canva](https://www.g2.com/products/canva/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Later Social](https://www.g2.com/products/later-social/reviews) - [LeadSync](https://www.g2.com/products/leadsync/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [Pixpa](https://www.g2.com/products/pixpa/reviews) - [Rio SEO](https://www.g2.com/products/rio-seo/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Facebook for Business Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Testing Tools** - Dynamic Versioning - A/B Testing **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Facebook for Business Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 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