--- title: Facebook for Business Reviews meta_title: 'Facebook for Business Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1457 reviews by the users' company size, role or industry to find out how Facebook for Business works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1457 scale: '5' date_modified: '2026-08-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Facebook for Business Reviews **Vendor:** Meta Platforms, Inc **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,457 ## About Facebook for Business Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. ## Facebook for Business Pros & Cons **What users like:** - Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. (26 reviews) - Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. (26 reviews) - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. (22 reviews) - Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. (21 reviews) - Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. (20 reviews) - Users value the **versatile features** of Facebook for Business, particularly for ad creation and post scheduling. (20 reviews) - Targeting (20 reviews) - Targeting Options (18 reviews) - Ad Management (17 reviews) - Users value the **effective marketing features** of Facebook for Business, enhancing brand visibility and global outreach. (15 reviews) **What users dislike:** - Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. (16 reviews) - Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. (15 reviews) - Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. (14 reviews) - Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. (12 reviews) - Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. (11 reviews) - Users struggle with **poor usability** on Facebook for Business, finding navigation and integration frustrating and overly complicated. (10 reviews) - Users are frustrated by **ad restrictions** , including limitations on creativity and issues with double payments. (9 reviews) - Not Intuitive (7 reviews) - Not User-Friendly (7 reviews) - Technical Issues (7 reviews) ## Facebook for Business Reviews ### 1. Grow your business with Facebook **Rating:** 4.0/5.0 stars **Reviewed by:** Dharani R. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Facebook for Business?** The Facebook business enables you to market your products and services worldwide. Since it allows you to promote many products at a time there will be more potential to grow your business faster. One can view all insight with one click and it surely helps to identify the potential customer base for the product/ service you promote. Since we can enable a message button to every post, it helps to identify which inquiry has been sent for which product. Simply I can state Facebook Business will be useful for any scale of business. **What do you dislike about Facebook for Business?** The Facebook Business itself has mentioned that the marketing campaign must run for 4-7 days to get better results, which will lead to a higher cost. **What problems is Facebook for Business solving and how is that benefiting you?** As an entrepreneur, I couldn't afford to rent a place for my business at the beginning. Nevertheless Facebook Business allows me to start and grow my business online and now I have more than 3000 followers. Since Facebook Business was running smoothly even during the pandemic and lockdown both customers and sellers benefited. ### 2. Facebook Business is Excellent to promote your product and services **Rating:** 5.0/5.0 stars **Reviewed by:** ANAND J. | Web Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Facebook for Business?** The most helpful thing with Facebook Business is that we can run various types of advertisement campaigns as per our business requirement and it brings you lots of web traffic, and promote your products and services by reaching millions of prospective customer across the globe. **What do you dislike about Facebook for Business?** The most dislike with Facebook Business is that Facebook API frequently blocks our Business manager along with various other assets which are crucial for running advertisements in spite of following their complete ad guidelines. They should focus on the unnecessary banning of ad accounts. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook helps us to bring a lot of traffic for us and by running their conversion ads we got very good sales and leads on daily basis at a very low CPA. After utilizing the Facebook ad platform our business grows to a great extent. ### 3. Usefull product. **Rating:** 4.5/5.0 stars **Reviewed by:** Orçun T. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2023 **What do you like best about Facebook for Business?** Its very usefull product. We have a business account in facebook. **What do you dislike about Facebook for Business?** Sometimes it feels like complicated. Menus and other things. **What problems is Facebook for Business solving and how is that benefiting you?** Our audiance target. ### 4. Hands down the easiest and trust worthy ad platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Sai P. | Performance Marketer, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Facebook for Business?** My Experience with Meta for Business has been amazing so far. We can create acquisition as well as re-engagement campaigns from one account and optimize the campaigns after easily analyzing the data from the custom dashboard. Customizing columns in the reports, as well as the dashboard, is easy and quick. **What do you dislike about Facebook for Business?** Initially, we used to run into Payment issues with our credit card and account's payment limits which resulted in account error and pausing of all active campaigns but lately, there has been no such trouble so overall we are satisfied with the functionalities. **What problems is Facebook for Business solving and how is that benefiting you?** I have been using Meta for Business for 3 years now and have used all its features in depth. Some of its best functionalities are: 1. Ease of creating, duplicating, editing campaigns and making bulk changes. 2. Ability to cap the frequency of an impression and check the frequency of an ad and hence decide to do a creative change or refresh accordingly. 3. Choose attribution windows. 4. Creating audiences from the platform or uploading custom audience buckets without any hassle. 5. Flexibility to target an audience even in acquisition campaigns which are not possible with google ads. ### 5. Desirable service at low cost **Rating:** 5.0/5.0 stars **Reviewed by:** Sumon M. | IT Head, Broadcast Media, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Facebook for Business?** This allows me to target specific audiences and cost-effectively advertise to them. I can target my audience by location, age, gender, interests and other factors, and it's a great way to connect with current and potential customers **What do you dislike about Facebook for Business?** In my experience, their support system is inferior. I contacted their available representative to live chat. for several of my problems, they can't solve all problems; they say they have some limitations. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook helps us to resolve any advertising problem and any issue in our ad account, but if we need any other help, such as our page reach getting down or payment hold, they take too much time to resolve it ### 6. Enjoy the Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Facebook for Business?** I really enjoy the seamless connectivity and integration that both platforms have to offer. **What do you dislike about Facebook for Business?** I can not think of any negatives that stick out in my mind while using this product. **What problems is Facebook for Business solving and how is that benefiting you?** It is simply making th process easy and fast. ### 7. Great app for anyone who wants to reach an audience regardless of business model! **Rating:** 5.0/5.0 stars **Reviewed by:** Misha W. | Co-CEO with Beth Anne Holcombe, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2022 **What do you like best about Facebook for Business?** Facebook for Business is a great way to gain an audience via social media with a professional page rather than a private profile. It allows a business to project its influence easily, organically gaining a following for free. **What do you dislike about Facebook for Business?** Gaining a significant reach can be difficult due to the Facebook algorithm. Though it is free, one may need to utilize Facebook Ads to make it effective. This, of course, costs money, as with any social media advertising platform, so to use this app, you either need to be very good at publicity or be ready to spend some money on advertising. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business has given me the ability to reach a significant number of viewers for various professional endeavors I have taken up, both for myself and for some of my employers in the past who I consulted for in terms of their social media campaigns. ### 8. Great experience with the Ad account and Campaign optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Soorya S. | Growth Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Facebook for Business?** Facebook for Business is one of the primary channels which help us drive user growth. It helps us filter out and pinpoint target users with the right messaging and visuals at the right time We have multiple products and hence have different ad accounts to cater to their respective Target Groups, these Target groups have a certain overlap too which we leverage for Cross-promotion, the Business manager also supports sharing events and audiences across ad accounts. **What do you dislike about Facebook for Business?** While passing events from the backend, it takes a substantial amount of time for them to reflect on the Events Manager. Sometimes, it does not allow us to edit the text/headline of ads in bulk. Giving access to team members is a hassle, have to toggle too many buttons and give access for each property, even then we sometimes miss out on giving access for a minor thing like Instagram page which prevents team members from promoting ads on that page. **Recommendations to others considering Facebook for Business:** Facebook for Business offers great support while creating ad campaigns and helps a great deal in Campaign optimisation too, don't miss out on this. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook for Business to build a top funnel by running Reach and Frequency campaigns. The same interest audience is then exposed to app install ads, and if these users churn out after a particular step in the app, we target them with Dynamic Retargeting ads which are built on the FOMO criteria. We have the liberty to choose CTAs and redirect users to our choice of landing, be it messenger, WhatsApp or custom lead forms. We can also let customers connect easily with us by giving a Call Now Button. Lead forms can easily be downloaded through the lead centre or connected with our CRM tool. ### 9. Smooth experience with creating campaigns and increasing reach **Rating:** 4.5/5.0 stars **Reviewed by:** Sachin B. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Facebook for Business?** The best part is the wide range of targeting options that Facebook for business provides. Creating campaigns, deciding to target for ad sets and uploading ads are fairly straightforward. The platform optimizes most of its campaigns on its own and the platform also supports the creation of basic videos using static images on the go. Boosting Instagram and Facebook posts for engagement or views can be done easily from here. All in all, managing an ad account on Facebook for Business is the simplest thing and one can get started without formal training. **What do you dislike about Facebook for Business?** Frequent auto logouts and two-factor authentications even when I'm using the same browser hinder my work progress. Inability to use unique deep links for each ad in Automated app ads campaign. Issues with rapid scaling of the campaigns, as the CPAs start shooting up in proportion to the budget increase. **Recommendations to others considering Facebook for Business:** It's a wonderful ad platform and supports all requirements of acquisition and reengagement. Must have to grow your business. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook for Business for promoting our Brand and getting installs for the app. We also run reengagement campaigns (traffic and conversion) on various audience bases to maintain steady business numbers. Audience creation based on app or web activity, creation of custom audience and look alike audience is supported by the platform and it also provides the flexibility of using multiple audience lists within one campaign. ### 10. Great Platform for Businesses! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Facebook for Business?** I really like Facebook for Business. We use it for paid ads and I love how easy it is to streamline ads for both Instagram and Facebook. **What do you dislike about Facebook for Business?** I wish it was a bit easier to understand the interface, sometimes it takes awhile to find what I'm looking for. **What problems is Facebook for Business solving and how is that benefiting you?** We wanted to run ads on Instagram and Facebook. ### 11. Top Tool To Run Paid Campaigns & Reach New Areas **Rating:** 4.5/5.0 stars **Reviewed by:** Saurav S. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2022 **What do you like best about Facebook for Business?** The best part is the detailed targeting while running the campaigns using Facebook, as it helps you to run ads on Facebook as well as on Instagram. Also it gives the option of choosing whether to run ads as a story or on a timeline. **What do you dislike about Facebook for Business?** The bad part, as a marketer, I feel, is that you can not scale your ads at once as it gets very erratic and can increase your spending cost with less desirable results. **What problems is Facebook for Business solving and how is that benefiting you?** It has helped me to funnel down the audience region-wise and makes us understand which region is generating the best results. Also, the option of creating a lookalike audience where has helped us to generate new customers for our business. ### 12. FB for Business Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Facebook for Business?** Great tool for advertising my business and putting out promotions **What do you dislike about Facebook for Business?** Can be expensive sometimes and may not reach intended audience. **What problems is Facebook for Business solving and how is that benefiting you?** Advertising businesses ### 13. Facebook for business has acted as an all in one headquarters for my ad campaigns. **Rating:** 3.5/5.0 stars **Reviewed by:** Quentin G. | Affiliate Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Facebook for Business?** The most helpful thing about Facebook for business is the ad manager tool. It's allows you to create, organize, budget, and automate all of your Facebook Ad campaigns easily all in one place. **What do you dislike about Facebook for Business?** I dislike how clunky and non smooth the website could be sometimes on mobile devices. **What problems is Facebook for Business solving and how is that benefiting you?** It is solving the problem of people not being able to effectively control every aspect of their business on Facebook. Facebook for business gives us the ability to see every analytic and data info about our pages and ads in real time. ### 14. Business Manager- a must have ad platform for user acquisition. **Rating:** 5.0/5.0 stars **Reviewed by:** Supriti H. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Facebook for Business?** Automated App Ads have yielded us some high-quality users. Reengagement campaigns and Dynamic retargeting allowed us to acquire cart abandoners. It lets us crop and edit videos, add soundtracks, and create slideshows using static creatives on the go, this has helped us create a variety of videos even when we did not have an in-house video editor. It gives us the flexibility to choose from various placements and cropping and readjusting creatives into the required sizes is also super convenient. All in one Facebook for Business is an incredibly user-friendly ad platform and does not require any formal training or certification. **What do you dislike about Facebook for Business?** 1. I would appreciate it if you give us the option of capturing some kind of user attribute of people who were exposed to our reach and frequency campaigns, this would allow us to target them with performance campaigns. 2. No option to cap the impression frequency for any objective apart from reach and frequency campaigns. 3. Creating carousel ads is a super challenging and time-consuming task. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook for Business primarily to create lead generation, app installation and conversion campaigns. Lead form creation, duplication, customising questions and question templates are pretty straightforward. Traffic campaigns allow us to redirect users to multiple destinations like Messenger, google forms, whatsapp, our website landing page or app homepage. With Business Manager creation of campaigns is super easy, it's the simplest ad platform I have come across. It has allowed meeting our monthly order targets, and we can just duplicate previous campaigns with the same targeting and change the creatives, without much hassle. ### 15. Amazing for acquiring high intent users **Rating:** 5.0/5.0 stars **Reviewed by:** Sai P. | Content and Retention Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2022 **What do you like best about Facebook for Business?** Incredibly user-friendly and easy to use Ad platform. Most of the campaign creation process is automated and even duplicating campaigns, ad sets, A/B testing between variants is super quick and easy. Creating audiences and sharing them across different ad accounts has immensely helped us in cross-promotion. The visualization of data and UI is beginner-friendly and helps us in Campaign optimization without any delay. **What do you dislike about Facebook for Business?** Scaling the campaigns is a big challenge, if we increase budgets then the CPIs increase proportionally and if we put a bid or cost cap then the campaigns just stop spending. Need more clarity and resources teaching us how to scale efficiently instead of just telling us to increase 25-30% budgets per day. **Recommendations to others considering Facebook for Business:** Highly recommended, worth giving a try if you are beginning your marketing journey or have achieved an inflection point from other ad platforms. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook For Business for running install, registration optimization and traffic campaigns. We can save the audiences acquired from these campaigns and later leverage those for running different experiments. We can create audiences from different sources, activities or custom/lookalikes and also find overlap between these audience pools which prevents us from reaching out to same audience base. ### 16. Not so Hot... Facebook for business **Rating:** 3.0/5.0 stars **Reviewed by:** Noah B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Facebook for Business?** Facebook for business is easy to use, and integration was very simple into our zoho crm. **What do you dislike about Facebook for Business?** The biggest struggle with facebook for business was the consistent rule changes that the do on the fly. **What problems is Facebook for Business solving and how is that benefiting you?** The reason we tried facebook for business was to attract more clients for an investment opportunity. ### 17. Best Ads Platform & Business Management Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Facebook for Business?** Collection of small tools required for any business on social media **What do you dislike about Facebook for Business?** Frequent changes in Design, tool & Navigation **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business Gave us an opportunity to manage various tools and functions in one place, like managing multiple pages, uploading contents etc ### 18. Perfect tool for meeting Business goals. **Rating:** 5.0/5.0 stars **Reviewed by:** Meghna K. | Performance marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2022 **What do you like best about Facebook for Business?** The best part is that Facebook supports all the objectives which we require for boosting our business. The platform is easy to use and does not require any formal training before getting hands-on. The text suggestions and creative adaptations(like creating videos from existing statics) are amazing features. Also, one of the least utilized features which is the ad library can be used as a central repository for all the creatives and helps save time for marketers. **What do you dislike about Facebook for Business?** The payment methods and payment structure are very rigid and we can not opt from monthly invoicing to ad credit after opting for the former one. Ads keep getting paused owing to this which hampers the learning of campaigns. **Recommendations to others considering Facebook for Business:** Facebook for business is the easiest ad platform to get started for increasing your brand consideration. Go for it. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook business manager is one of the most important platforms that help us in getting installs, website traffic, video views for page videos and engagement for other posts. It also supports the creation of important audiences depending on their app activity, website visitors or custom audiences. Reengagement campaigns especially help us in making sure that we do not lose out on loyal customers. The view charts option helps us in getting a holistic view of the demographic details of our acquired userbase. ### 19. Biz of Facebook **Rating:** 4.5/5.0 stars **Reviewed by:** Judy A. | Communications and Data Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Facebook for Business?** I can separate business page from personal **What do you dislike about Facebook for Business?** I have to remember to switch accounts or I post in the wrong palce **What problems is Facebook for Business solving and how is that benefiting you?** It looks more professional to have blog on a business page ### 20. Use cases for a Marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Praneetha M. | Growth Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Facebook for Business?** One of the best things is their customer support is available all the time. The flexibility to use chat as a campaign objective has helped us get very high-quality conversions and we can handle multiple accounts and share audiences and events between them easily. **What do you dislike about Facebook for Business?** Sometimes when I export events from my third party attribution platform, they are not available under the events manager tab and also as the inventories, placements and audience network of Facebook is not as wide as Google therefore achieving scale has always been a challenge with Business Manager. Duplication of campaigns across accounts is not supported yet. **Recommendations to others considering Facebook for Business:** Highly recommended for small businesses as it helps in boosting online orders and AOV to a huge extent. **What problems is Facebook for Business solving and how is that benefiting you?** We use Meta for Business for getting orders for our shop and users for our content platform. Apart from app install and shopping (conversion) campaigns, we often run surveys and lead generation campaigns and the set-up and analytics with the Facebook dashboard are super easy and quick. ### 21. Simplest and powerful ad platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Sanhitha B. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2022 **What do you like best about Facebook for Business?** The best part is the convenience and ease with which we can use this ad platform. Campaign duplication and duplication of ads/ ad sets or even lead forms is so convenient and quick that it does not take much time for the campaigns to come out or review stage and start serving. With the breakdown feature on the dashboard, visualization has become even more convenient and customer support is always available to help us. **What do you dislike about Facebook for Business?** If by mistake we chose different attribution windows for ad sets within one campaign, we will not be able to see cumulative results garnered from that campaign. This results in difficulty with number calculation and campaign optimisation. **Recommendations to others considering Facebook for Business:** Unified way to market across Facebook as well as Instagram with so many controls and targeting options that you always know where and when your ads are being shown. Highly needed in today's competitive and digital world where are potential users are always a scroll away. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business helps us in creating campaigns and showcasing relevant ads to the right audience persona at the right time. Automated app ads campaign optimised for in-app events had helped us attain very high-quality users and we were able to build our power user profile because of this. Custom audience creation and building audience segments on the platform itself is so easy and the best part is these audience lists can be used to create look-alike audiences for Acquisition campaigns too which were not viable with Google ads. ### 22. Best Online Business Tool Ever **Rating:** 4.0/5.0 stars **Reviewed by:** Madushanka R. | Assistant Manager - Sales & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2022 **What do you like best about Facebook for Business?** With Facebook Business I was able to reach a large number of customers in every part of the country with a click of a button and with its customizable ads I can choose the audience to my preference. The platform is very simple and user-friendly. **What do you dislike about Facebook for Business?** To reach a high number of customers you have to use the paid service, otherwise, it will only reach a very small number of people. **What problems is Facebook for Business solving and how is that benefiting you?** To reach my monthly sales target I used the service everyday. It was a very successful strategy because without having to travel to find customers I was able to finalize the deals online and only had to travel to deliver the product. ### 23. Amazing and easy way to manage Marketing Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Chandana D. | Growth Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Facebook for Business?** Most convenient and easy to use ad platform for designing and reaping maximum benefits from marketing campaigns. It lets us run ads both on Instagram as well as Facebook and also provides the flexibility to specify (include/exclude) placements and exclude or target audiences. Event mapping from third-party tools and running in-app event focused campaigns have helped us improve our conversion metrics and bring more quality users to the platform. **What do you dislike about Facebook for Business?** With the latest feature update, the audience has to be created beforehand and there is no option to create them on the go. Also sometimes the best performing creatives suddenly get rejected which hampers the campaign performance a lot. In automated app ads campaign, the quality of customers and down the funnel conversion rates get compromised as there is no option of having **Recommendations to others considering Facebook for Business:** In my opinion, Facebook for Business is the easiest way to create marketing campaigns and the process of campaign creation is almost self-explanatory. Customer support is prompt and available all the time, unlike google ads where they are selectively available. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook for getting and maintaining Business numbers such as leads, installs, website traffic and re-engagement campaigns. With time the facebook algorithm helps in campaign optimization by placing most spending on the best performing ads and ad sets and there is not much manual intervention required. Bulk editing and duplicating campaigns/ad sets and ads saves a lot of time and manual effort. ### 24. Facebook Business has revolutionized the way we connect with our growing audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2022 **What do you like best about Facebook for Business?** Facebook Business has made it increasingly easy to navigate coordinating the content that we share with our quickly growing audience on Facebook. We are able to monitor what content works best and prioritize our future content stream based on these useful, easy to access analytics. **What do you dislike about Facebook for Business?** Scheduling posts at a future date based on "optimized" posting time is not always accurate. The feature has definitely improved, but I would like to see more explanations of why these times are selected for our audience. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook Business has been incredibly helpful in learning how to manage our increasing social profile size. We are able to draft reports and analyze our growth and reach in a much more straightforward way than we had been before. ### 25. Great online platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Facebook for Business?** Free and cost-effective exposure for an organization. It allows us to connect with clients, employees and gain potential new hires. **What do you dislike about Facebook for Business?** Costs for advertising, privacy issues and negative comments/fake profiles. **What problems is Facebook for Business solving and how is that benefiting you?** Social media advertising and recruitment purposes. ### 26. Good platform for business **Rating:** 5.0/5.0 stars **Reviewed by:** Dibyendu P. | Relationship Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2023 **What do you like best about Facebook for Business?** It has a wider audience from where a business can get huge number of customers with proper interest on their products. **What do you dislike about Facebook for Business?** Nothing to dislike, it is doing well. I like it's targeting system. **What problems is Facebook for Business solving and how is that benefiting you?** It has made my business wider through the social network. We can Target on the basis of people interest behaviour and also customers who has already purchased. ### 27. Facebook for Business: A Necessary Evil **Rating:** 3.0/5.0 stars **Reviewed by:** Grace T. | Digital Engagement Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2022 **What do you like best about Facebook for Business?** Alright, maybe evil is a bit dramatic. When I have to use it, I appreicate that the interface appears to be sleek and less combersome than previous versions. I like that it's a dual-hub for Facebook and Instragram, so if I was only using those two channels, I could make do with just using Facebook for Business. I wouldn't love it, but I could do it. **What do you dislike about Facebook for Business?** Constantly changing. It seems like every week I'm asking, "Where did that feature go? How do I get it back? Is it gone forever?" And the difference between what you can do on the desktop vs. mobile app are HUGE to me, and I wish more of the functionality of what's possible on the desktop was available on the mobile app. I also find that in general, there are little bugs or glitches that cause my content to disappear without being saved, or I'll have a red bubble that says I have notifications even if I've diligently checked that all have been read, or I won't have the ability to do the same kinds of things as an admin on all my posts. It's little nuissances like these that make it very frustrating to be on Facebook for Business for too long, and why I prefer to work in a third-party scheduling app like HeyOrca. **What problems is Facebook for Business solving and how is that benefiting you?** There are older members of my team who are not as tech-sevvy as I am, so introduction to new tools when there's already an established process can be overwhelming for them at times. What's nice about Facebook for Business is that even though features change, it is generally the same, and my colleagues use Facebook for personal use, so there's already some familiarity with how they organize things. ### 28. The reason I have a job and a startup now! **Rating:** 5.0/5.0 stars **Reviewed by:** Satyam S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2022 **What do you like best about Facebook for Business?** The technology is so amazing and the vast amount of data provided by them really helps for easy and fast work. The fact that this technology helped me establish a business is enough to know that how amazing the things they are doing is. **What do you dislike about Facebook for Business?** The software is a bit complex and sometimes crashes, the loading time is low sometimes, the data uploaded crashes and disappears sometimes and then we have to start the whole process from the beginning **What problems is Facebook for Business solving and how is that benefiting you?** It's connecting people in such an incredible way that it opens all sorts of opportunities such as job opportunities, connection between small business and customers. ### 29. Review of Facebook for Business **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Facebook for Business?** I like that Facebook Business is a great resource for businesses of ALL sizes. There are tools help market, grow, and create experiences for your customers. I personally really like the fact that FB takes into consideration that all entrepreneurs may be at various stages in their journey & best equip them with the tools that align with your current processes. **What do you dislike about Facebook for Business?** There are a few challenging areas of Facebook Business, that can be very discouraging for some small-business owners. Setting up a FB page requires a lot of time & commitment, which leads to the need to hire a staff member to manage the page alone. This is not feasible for everyone. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business is solving the problem of connecting business owners with their clients/customers in an intimate and personable way. This has been very beneficial to our company, because most of our clients are very active on FB & enjoy having the access to speak with our team, & other clients directly/freely. ### 30. It's good for finding people on the platform but isn't what it used to be. **Rating:** 3.0/5.0 stars **Reviewed by:** Joe S. | SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Facebook for Business?** I like that we are connecting with people on Facebook that we wouldn't otherwise be able to connect with. **What do you dislike about Facebook for Business?** I think the policies have really limited the experience a lot in reaching people and what you can even put up. **What problems is Facebook for Business solving and how is that benefiting you?** Creating a presence on social media to reach an audience to build a relationship with and sell our goods. ### 31. Education, Experience & Training **Rating:** 4.5/5.0 stars **Reviewed by:** Rachit K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Facebook for Business?** Facebook for Business is the best place for knowledge. One can easily learn & grow from the same & can implement the knowledge that one gathers from that platform. A complete place for complete knowledge. **What do you dislike about Facebook for Business?** Nothing as such to dislike. But at times the links don't work which leads to issues & loss of time. Apart from that, the courses are small & it lacks practice of practical knowledge. **Recommendations to others considering Facebook for Business:** A good place to start exploring & understanding everything. Try it & get some results. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for business is helping me solve plenty of problems. It is helping me & my team to learn new things with ease with different types of courses. Lead & Reach campaign structeres are designed perfectlly to explain everything. ### 32. FACEBOOK BUSINESS **Rating:** 5.0/5.0 stars **Reviewed by:** Amen G. | Community Builder & Responsable Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Facebook for Business?** The way everything is now compartmentalized. Page management has become more flexible. **What do you dislike about Facebook for Business?** The changes are not communicated to the users, in addition to that, we understand that the requests are numerous, but the assistance is to be improved **What problems is Facebook for Business solving and how is that benefiting you?** Communicate with our users and customers in an optimal way and above all federate a community of people who understand the merits of an e-health application. ### 33. I use Facebook Business manager to run manage pages and run ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Facebook for Business?** It offers a lot of control over your pages and advertisements. There's a lot you can do with it. **What do you dislike about Facebook for Business?** It can be incredibly convoluted and frustrating. Simple things like connecting a page to an ads manager can be tough. **What problems is Facebook for Business solving and how is that benefiting you?** I run ads on Instagram and Facebook sing FB for business. ### 34. Cheap finely targetted ads to your audience **Rating:** 3.5/5.0 stars **Reviewed by:** Michael C. | Internet Marketer, Leisure, Travel & Tourism, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Facebook for Business?** The option to really drill down into what your audience wants. You can choose from people who have liked a specific page that is closely aligned to what you are advertising. **What do you dislike about Facebook for Business?** Customer service. They seem to answer from templates and then you get passed around between other people who also answer from templates. I had to give up eventually re: a query as I was getting nowhere and wasted so much time. **What problems is Facebook for Business solving and how is that benefiting you?** Attracting visitors to my online shops where hopefully purchases are made. ### 35. Need of this day and age **Rating:** 5.0/5.0 stars **Reviewed by:** Rishaang K. | Performance marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Facebook for Business?** The second biggest database after Google and a super masterful algorithm integrated into a very user-friendly system. The technical aspect has been made very simple to understand by providing tips in every step. Setup is easy. **What do you dislike about Facebook for Business?** Removed options of detailed targeting and removal of certain audiences. It's quite tricky to reach out to manual support which can be demotivating for new users. **What problems is Facebook for Business solving and how is that benefiting you?** Helping in getting clients to meet their marketing and sales needs. With its precision targeting and superior algorithm, it's easy to reach the right audience and generate the desired action. ### 36. Manage Pages, Posting, Ads, Reporting - One Platform - Facebook For Business **Rating:** 4.5/5.0 stars **Reviewed by:** Varsha G. | Website Management, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2022 **What do you like best about Facebook for Business?** this single platform has multiple features to create and manage Facebook business pages and their information. the best advantage is I can create a separate business account with separate users and permissions. it also has inbuilt management for Instagram pages and profiles. Running ads from a single platform for Facebook and Instagram. more other benefits like reporting, pixels, appointment bookings etc. **What do you dislike about Facebook for Business?** The platform is a bit complex and stuck when any user account permission got disturbed, we can't change and modify it until we do not follow the guidelines. I also would like to say the Ads payment methods should be Credit/Debit - because it depends on the user. Ads charges sometime it's like charging without any scope, the reliability score is low. **Recommendations to others considering Facebook for Business:** if you are having a business then you should have a Facebook business page and run ads for its growth. **What problems is Facebook for Business solving and how is that benefiting you?** Most helped to manage multiple profiles for self and others too from a single platform. Ads management is also so easy to keep all of them in one place with all kinds of reporting in terms of clicks, spending and conversion too. ### 37. simple setup and clear overview **Rating:** 4.5/5.0 stars **Reviewed by:** Lucija J. | Art Teacher, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Facebook for Business?** very easy to setup an add and track it's progress **What do you dislike about Facebook for Business?** you do need some knowledge of marketing, adds and clicks, or you'll make some potentially expendive test adds **What problems is Facebook for Business solving and how is that benefiting you?** I listed adds/promotions for concerts, and it has an automatic target audience to spread the word about the event ### 38. I wouldn't use it if I didn't have to **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Facebook for Business?** Facebook offers incredible online reach at a reasonable cost for advertisers using its business platform. Facebook for Business also provides many integration options to try and make it easy to use their platform. **What do you dislike about Facebook for Business?** Facebook for Business is very glitchy, which makes it very frustrating to complete basic tasks needed for work, such as launching advertising campaigns, syncing product feeds from partner sites, etc. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business helps reach potential customers in various ways that extend beyond only advertising. When those various elements all work the way they should, which isn't consistent, then it provides value to our business. ### 39. Facebook for Business: A Boon for Facebook Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Yash K. | Marketing executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2022 **What do you like best about Facebook for Business?** The software allows you to measure performance, schedule posts, thoroughly and add multiple pages to the profile to keep a real-time check on all the pages from one single stop. It also allows the user to boost any post they want to reach a wider audience. The best feature is that it is a one-stop-shop for Facebook Marketing & provides a centralized process for the same. **What do you dislike about Facebook for Business?** The software appears to be at a nascent stage, the subscription we had at least means that we had limited features to execute our plans. There are too many tools in the software but a clear pathway is missing. They need to have tutorials for people who are not adept to technology or such software & until the experts helped us, we were not able to extract the most out of it. **Recommendations to others considering Facebook for Business:** Anyone tired of approaching Facebook Marketing at different avenues should use this software to centralize and plan their approach. It is time-saving, easy (most features) and directly involved with the company (brand) which makes its features apt for the said platform. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business is software that caters to your Facebook (META) Marketing requirements. Be it Instagram, Facebook or Messenger, it allows you to schedule posts, boost posts, measure performance and set up automated responses to ensure clear communication with the customers. We used it during several events in MICA to reach a wider student base and ensure that their queries are addressed & resolved in real-time. ### 40. Wonderful platform for driving Traffic, App installs and Data Analytics and Campaign Optimisation **Rating:** 5.0/5.0 stars **Reviewed by:** Sai Ganesh R. | Senior Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Facebook for Business?** Facebook for Business is the easiest Ad platform to get started with your Business ads. Creating campaigns for different objectives is super easy and the campaign starts serving within 2-3 hours, unlike Google Ads where the review process is longer. Creative and Communication A/B Testing and creating an audience who have or haven't performed certainly in app actions is easy and helps us in giving better direction to our efforts. **What do you dislike about Facebook for Business?** I think clearing Payments and choosing a Payment method is something that has been a major blocker in most of the implementations and integration of Facebook Business Manager that I have done. **Recommendations to others considering Facebook for Business:** Facebook for Business has certainly helped us control 100M+ installs on Playstore and I would definitely recommend it to people starting with their business as this is the perfect ad platform that gives us genuine users and blocks Fraud/Bot Traffic. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook for Busines for driving Installs through App Ads and Automated App Ads campaigns. It also helps us in running traffic campaigns to drive engagement and maintain a steady DAU for our Business. ### 41. A Great Tool for Local Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Shalaela B. | Social Media Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Facebook for Business?** Facebook for Business allows you to keep track of your online presence from anywhere in the world. Streamline your marketing processes across multiple brands, locations, and more with their all-inclusive application. **What do you dislike about Facebook for Business?** Facebook for Business has a few downfalls, such as the inability to move your Facebook Business page to the new pages experience manually, making it challenging to interact with other business pages as your page. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business allows me to see all of my analytics in one place for any social account that I have connected, as well as streamlines the A/B testing we need to do for social media. ### 42. A must have for digital marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Cory A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Facebook for Business?** The best part apart Facebook for business is the advertising. The amount of segmentation to find your target audience is great. The ability to create custom audiences allow you to reach the right customer at the right time. **What do you dislike about Facebook for Business?** The menus can be hard to navigate. The dashboard could be more user-friendly. **What problems is Facebook for Business solving and how is that benefiting you?** It is a major part of our marketing mix. Facebook ads are a highly effective tool to reach your target audiences. ### 43. Not Good but Necessary **Rating:** 2.0/5.0 stars **Reviewed by:** jade C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Facebook for Business?** I enjoy the business app options and the idea of having all my Facebook business needs in one space. It is nice to be able to get to the different pages and platforms from one space. **What do you dislike about Facebook for Business?** It is not user friendly. There are many tools that just don't work, or don't take you to the right place, or don't allow you to follow through. It might be a device compatibility thing, but you would think it should function just as well on an iPad considering how popular these devices are. I don't want to have to login to my laptop every time I want to make a simple adjustment. The Facebook ads area is a complete mess. Why are there so many inconsistent areas to access my Facebook ads? Some ways it won't let you access it unless you get the facebook ads app which is terrible. Despite all of this, there are not many other options when trying to navigate the business end of Facebook. **What problems is Facebook for Business solving and how is that benefiting you?** Tying together all business related items on Facebook, such as marketing campaigns, customer interactions, viewing between Facebook and Instagram, paid advertisements, etc. ### 44. Excellent solutions that gets people to consider your product or services **Rating:** 5.0/5.0 stars **Reviewed by:** Monali T. | Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Facebook for Business?** Facebook for Business is the easiest and most convenient ad platform to run direct-purchase campaigns. All the campaign setup process is automated and the process is self-explanatory and does not require any prior knowledge, unlike Google ads where the Campaign creation process is super complex. **What do you dislike about Facebook for Business?** Payment clearance and prepaid amount exhaustion is the major issue here, our ads get paused almost every alternate day because of this issue which is really frustrating. **Recommendations to others considering Facebook for Business:** Facebook for business is the most convenient and beginner-friendly platform that helps in acquiring customers. Strongly Recommended. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business helps us in running traffic, lead generation, app installation and direct purchase campaigns. The CACs here are significantly lower than other channels because campaign and creative optimization are easy, all thanks to the intuitive dashboard where we can easily customize columns and export data in required formats. ### 45. Facebook Business allows you to run a profitable business! **Rating:** 4.5/5.0 stars **Reviewed by:** Shana V. | Gestionnaire de comptes, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Facebook for Business?** What I love best is the business manager. Running ads is very simple, and we generate good results. **What do you dislike about Facebook for Business?** Sometimes, Facebook is very severe with their policies, and ads can be hard to approve. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook for Business solves visibility problems. Moreover, it benefits us by helping us get new clients for our marketing agency. ### 46. Great ad platform for enhancing traffic for business **Rating:** 5.0/5.0 stars **Reviewed by:** Swati R. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Facebook for Business?** I like the ease Facebook for business offers to create and optimize campaigns. Duplicating campaigns and bulk ad creation and duplication of adsets from one campaign to another is easy. The tool is easy to learn and beginners can start creating goal focused campaigns without any challenges. **What do you dislike about Facebook for Business?** There is a lot of manual work as compared to Google ads. Also, the ad limit per page is low, and this keeps on getting exhausted, and we have to keep pausing ads. **Recommendations to others considering Facebook for Business:** It is highly recommended to start getting conversion or traffic for your business without any difficulties. **What problems is Facebook for Business solving and how is that benefiting you?** We use Facebook for Business for driving user acquisition through the means of install and in-app event focused campaigns. Its integration with third party analytics attribution tool is easy. Also the mapping of custom audience is better and there are no constraints on the template of files that are uploaded. With intuitive dashboards and reporting structures, CAC optimisations become easier. ### 47. The best Social Media Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Facebook for Business?** It is the most advanced in terms of the products and ad units available compared to other social platforms **What do you dislike about Facebook for Business?** It can be easy to make an error in setup or optimisation which then causes significant issues **What problems is Facebook for Business solving and how is that benefiting you?** Reach and frequency of target market is great. It also offers features for all stages of the sales funnel ### 48. A very helpful platform to grow your business and reach your target audience **Rating:** 4.5/5.0 stars **Reviewed by:** HARISH R. | Company Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Facebook for Business?** It has large user base and in every part of the world. Really helps to reach out to your target audience. Also, ad run cost is low. **What do you dislike about Facebook for Business?** The quality of leads generated is not that good. 2-3 out of 10 are genuine or good leads. **What problems is Facebook for Business solving and how is that benefiting you?** It helps me to run ads about my business and for my clients. It helps me to reach to a larger target audience and generate leads for my and my client's business. ### 49. Facebook Became a Heaven for E Commerce Businesses in This Era **Rating:** 5.0/5.0 stars **Reviewed by:** Zenat P. | Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2022 **What do you like best about Facebook for Business?** The most fantastic part of the Facebook business is, this platform has all the essential features to market products. I can target the potential audience by various targeting parameters like demographic, interest and affinity, user behavior etc. We can also create a custom audience who engage with the content and create a lookalike audience to drive more relevant traffic to the website. **What do you dislike about Facebook for Business?** Sometimes Facebook disables ad accounts without even any issue. I think they have the most powerful AI system to detect spam content but still, they need to train their machine learning process more to detect accurate content quality. **What problems is Facebook for Business solving and how is that benefiting you?** Facebook ads are cheaper than any other paid traffic platform. And people are now buying products from Facebook ads as well. So if you have a minimal ad campaign budget, facebook is a very good choice for as marketing platform. ### 50. Facebook provides business and people the opportunity to connect **Rating:** 4.5/5.0 stars **Reviewed by:** Arthur M. | Vendor Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Facebook for Business?** The option to search for companies, friends and families. The privacy option is also great, as you get the opportunity to filter out who will be able to access your profile. **What do you dislike about Facebook for Business?** There are a lot of business ads while checking and surfing the platform. There should be an online music player and downloader on the app, allowing all users to get an overall experience. **What problems is Facebook for Business solving and how is that benefiting you?** The Facebook business helps me source vendors and specialists for jobs that greatly assists in locating them and reaching out. Instant messaging also allows for quick communication. ## Facebook for Business Discussions - [How to promote myself as a professional content writer?](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) - 2 comments, 2 upvotes - [On Facebook, more than 2 million companies interact with customers. Learn how to contact new people on Facebook... Meta for Business (previously Facebook for Business).](https://www.g2.com/discussions/on-facebook-more-than-2-million-companies-interact-with-customers-learn-how-to-contact-new-people-on-facebook-meta-for-business-previously-facebook-for-business) - 1 comment, 1 upvote - [How do I change the ads of a campaign without hampering the learning curve of campaign ?](https://www.g2.com/discussions/how-do-i-change-the-ads-of-a-campaign-without-hampering-the-learning-curve-of-campaign) - 1 comment, 1 upvote - [How do I improve my skills in selling online thru Facebook?](https://www.g2.com/discussions/how-do-i-improve-my-skills-in-selling-online-thru-facebook) - 1 comment, 1 upvote - [Whats the substitute for Facebook Analytics?](https://www.g2.com/discussions/whats-the-substitute-for-facebook-analytics) - 1 comment, 1 upvote - [View Facebook for Business pricing details and edition comparison](https://www.g2.com/products/facebook-for-business/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+09%3A41%3A29+-0500&secure%5Bsession_id%5D=9dd47c77-883d-40f1-88a9-a36349d3a3bd&secure%5Btoken%5D=af0b26f9556dc5ffcce2a0e5f190e6e20be875476ad8fe46e6e77809676e712a&format=llm_user) ## Facebook for Business Integrations - 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[Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Facebook for Business Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation - Customizable Templates - WYSIWYG Editor **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports - Click Tracking **Testing Tools** - Dynamic Versioning - A/B Testing **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling - Task Scheduling - Third-Party Integrations **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Task Management - Generative AI - Role-Based Permissions - Activity Tracking - Collaboration Tools - Publishing/Sharing - Customizable Reports - Asset Library - AI Copilot - Customizable Branding - Advertising Management - API - Drag & Drop - Reporting & Statistics - Search/Filter - Resource Management - Secure Data Storage - Tagging - Single Sign On - Document Review - To-Do List - Time Tracking - Deadline Management - Project Management - File Sharing - Real-Time Notifications - Task Progress Tracking - Access Controls/Permissions - Content Management - Approval Process Control - Workflow Management - Client Management - @mentions - Activity Dashboard - Configurable Workflow - Status Tracking - Billing & Invoicing - Video Support - Version Control - Project Tracking - Commenting/Notes - Digital Asset Management **Additional Functionality** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Facebook for Business Alternatives - 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