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At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
$900/month
$0.00
Act-On
Star Rating
(1,051)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
$900/month
Browse all 2 pricing plansHubSpot Marketing Hub
Star Rating
(14,234)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing capabilities, particularly in "Automated Email Responses" where it scored 8.8, compared to Act-On's 8.5. Reviewers mention that HubSpot's user-friendly interface makes it easier to create and personalize emails effectively.
- Reviewers mention that HubSpot's "Landing Pages and Forms" feature is rated at 8.5, significantly higher than Act-On's 7.9. Users appreciate the ease of use and customization options available in HubSpot, which enhances lead generation efforts.
- G2 users highlight HubSpot's superior "Multi-user Access and Collaboration" feature, scoring 9.1, while Act-On scored 8.4. Reviewers say that HubSpot's collaboration tools facilitate teamwork and streamline marketing efforts across departments.
- Users on G2 report that Act-On shines in "Social Media Publishing," with a score of 9.1 compared to HubSpot's 8.7. Reviewers mention that Act-On's social media tools are robust, allowing for effective campaign management and engagement tracking.
- Reviewers mention that HubSpot's "Data Import & Export Tools" received a high score of 8.6, indicating its effectiveness in managing data. In contrast, Act-On scored 8.2, with users noting that HubSpot's tools are more intuitive and easier to navigate.
- Users say that HubSpot's "Quality of Support" is rated at 8.7, slightly higher than Act-On's 8.6. Reviewers appreciate HubSpot's responsive customer service and extensive resources, which help users resolve issues quickly and efficiently.
Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Act-On
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.2
889
8.5
9,559
Ease of Use
8.0
896
8.6
11,235
Ease of Setup
7.7
506
8.1
6,959
Ease of Admin
8.2
515
8.5
4,936
Quality of Support
8.7
855
8.7
9,045
Has the product been a good partner in doing business?
8.6
495
8.7
4,855
Product Direction (% positive)
8.1
880
8.8
9,196
Features by Category
Email Marketing
8.4
705
|
Verified
8.8
5508
|
Verified
8.8
697
|
Verified
8.9
5373
|
Verified
8.3
691
|
Verified
8.6
5370
|
Verified
8.5
615
|
Verified
8.7
5076
|
Verified
Online Marketing
7.9
638
|
Verified
8.5
5213
|
Verified
7.8
538
|
Verified
8.2
4548
|
Verified
7.9
518
|
Verified
8.1
4272
|
Verified
7.9
602
|
Verified
8.1
4795
|
Verified
7.8
519
|
Verified
8.1
4437
|
Verified
Lead Management
8.1
579
|
Verified
8.5
4980
|
Verified
8.0
560
|
Verified
8.1
4720
|
Verified
8.4
625
|
Verified
8.4
4827
|
Verified
8.2
590
|
Verified
8.0
4333
|
Verified
8.2
574
|
Verified
8.4
4764
|
Verified
8.1
572
|
Verified
8.2
4503
|
Verified
8.0
514
|
Verified
8.4
4477
|
Verified
8.0
533
|
Verified
8.4
4480
|
Verified
Campaign Management
8.1
507
|
Verified
8.2
4071
|
Verified
7.8
427
|
Verified
7.9
3661
|
Verified
7.4
336
|
Verified
7.9
3611
|
Verified
7.3
79
7.2
2759
|
Verified
Social
6.9
306
|
Verified
7.7
3717
|
Verified
7.1
373
|
Verified
8.1
4122
|
Verified
7.0
317
|
Verified
8.1
4088
|
Verified
7.6
97
|
Verified
8.0
3969
|
Verified
6.8
233
|
Verified
7.7
3190
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.3
5129
|
Verified
7.7
576
|
Verified
8.0
4798
|
Verified
7.1
411
|
Verified
7.6
3948
|
Verified
6.9
355
|
Verified
7.5
3637
|
Verified
7.3
389
|
Verified
7.7
4052
|
Verified
Platform
7.6
377
|
Verified
8.0
3488
|
Verified
7.8
337
|
Verified
8.5
3517
|
Verified
8.3
398
|
Verified
8.7
3478
|
Verified
7.8
206
|
Verified
8.0
2460
|
Verified
7.1
204
|
Verified
7.4
2360
|
Verified
8.3
392
|
Verified
8.6
3309
|
Verified
7.7
259
|
Verified
7.9
2533
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.7
282
Not enough data
6.7
280
Not enough data
6.7
279
Not enough data
6.6
281
Not enough data
6.6
280
Not enough data
6.6
282
Integration
8.2
394
|
Verified
8.4
3503
|
Verified
7.8
307
|
Verified
8.0
3187
|
Verified
7.4
282
|
Verified
8.1
2975
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1188
Not enough data
8.1
1235
Lead Management
Not enough data
8.3
1326
Not enough data
7.5
1154
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1173
Not enough data
7.3
1061
Not enough data
7.5
1116
Not enough data
7.8
1102
|
Verified
Not enough data
8.1
1264
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1086
Not enough data
7.7
1031
Not enough data
8.7
1401
Agentic AI - Account Data Management
Not enough data
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1439
|
Verified
Not enough data
8.1
1418
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
276
Not enough data
7.2
256
Not enough data
7.3
250
Not enough data
6.9
247
Not enough data
7.4
260
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.7
254
Not enough data
7.2
237
Not enough data
8.1
279
Not enough data
8.3
283
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
239
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.7
22
Not enough data
7.1
22
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
638
Platform Reporting
Not enough data
8.4
655
Not enough data
8.6
698
Content & Collaboration
Not enough data
8.3(won by default)
1274
Not enough data
8.3(won by default)
1327
Not enough data
8.1(won by default)
1019
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1404
Not enough data
8.3(won by default)
965
Social Management
Not enough data
8.2(won by default)
2191
Not enough data
8.6(won by default)
2364
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2250
Not enough data
8.0(won by default)
1671
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Platform Basics
7.9
18
8.1
429
7.5
17
8.0
438
Platform Data
7.3
17
7.9
433
6.4
13
7.9
431
7.5
19
8.5
482
6.8
17
8.2
436
Platform Additional Functionality
7.1
15
8.0
421
7.1
17
8.2
442
7.8
15
8.2
437
Agentic AI - Customer Journey Analytics
Not enough data
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.1
61
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.4
66
Social Functionality
Not enough data
8.2
1310
Campaign Management
Not enough data
8.3
1324
Not enough data
8.2
1262
Not enough data
8.2
1189
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1084
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1115
Not enough data
8.0
1066
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1191
Not enough data
8.2
1109
Not enough data
8.0
1005
Not enough data
8.0
982
Platform
Not enough data
8.3
1159
Not enough data
8.2
1307
Not enough data
8.8
1333
Not enough data
8.8
1358
Not enough data
8.6
1182
Not enough data
8.3
1307
Not enough data
8.6
1345
Not enough data
8.4
1053
Not enough data
8.4
1247
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.4
24
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
7.8
40
8.4
1356
|
Verified
7.4
39
7.9
1394
|
Verified
7.2
36
7.8
1278
|
Verified
7.6
39
8.1
1317
|
Verified
Page Optimization
7.2
31
8.1
1182
|
Verified
7.2
43
8.0
1291
|
Verified
7.3
34
8.1
1330
|
Verified
6.6
27
7.8
1219
|
Verified
Integrations
5.4
17
7.4
755
|
Verified
7.9
34
8.7
1246
|
Verified
7.8
31
8.5
1244
|
Verified
Generative AI
6.7
10
7.1
348
Agentic AI - Landing Page Builders
Not enough data
6.5
84
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Lead Intelligence
Not enough data
8.0
789
Not enough data
8.2
824
Not enough data
8.3
841
Lead Management
Not enough data
8.4
909
Not enough data
7.7
781
Not enough data
8.1
850
Marketing Campaigns
Not enough data
8.0
812
Not enough data
7.6
718
Not enough data
7.8
778
Not enough data
8.0
774
Not enough data
8.2
886
Not enough data
8.1
829
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
7.7
2231
|
Verified
8.0
85
|
Verified
8.3
2671
|
Verified
8.0
84
|
Verified
8.0
2438
|
Verified
8.2
86
|
Verified
8.5
2471
|
Verified
6.7
35
|
Verified
Feature Not Available
7.3
39
|
Verified
Feature Not Available
Campaign Activity
8.2
91
|
Verified
8.3
2869
|
Verified
8.2
106
|
Verified
8.3
3106
|
Verified
7.7
73
|
Verified
7.8
2370
|
Verified
7.7
78
|
Verified
8.1
2556
|
Verified
8.0
74
|
Verified
8.0
2389
|
Verified
Feature Not Available
7.5
533
Agentic AI - Marketing Analytics
Not enough data
6.7
169
Not enough data
6.9
162
Not enough data
6.6
164
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and HubSpot Marketing Hub are categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Lead Scoring, Visitor Identification, and Transactional Email
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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