# Act-On vs HubSpot Marketing Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Marketing Hub excels in user experience, with many users appreciating its intuitive interface and powerful AI assistant. One user noted, "I love how I no longer need to be an expert to use HubSpot Marketing Hub," highlighting the platform's ability to simplify complex tasks.
- **Users say** that Act-On provides a solid experience for creating landing pages and email notifications, with one reviewer mentioning, "It makes life a little easier." However, it falls short in overall satisfaction compared to HubSpot, which boasts a significantly higher G2 Score.
- **Reviewers mention** that HubSpot Marketing Hub's support is particularly impressive, with many praising the knowledgeable chat support and easy initial setup. One user remarked, "I really like that the support is pretty amazing," which contributes to a smoother onboarding experience.
- **According to verified reviews** , Act-On is recognized for its ease of use, especially in campaign creation. Users appreciate the straightforward process of placing text and images to create campaigns, but they also note that it lacks the advanced features and flexibility found in HubSpot.
- **G2 reviewers highlight** HubSpot's superior reporting and analytics capabilities, with features like journey reporting and dashboards receiving high praise. Users find these tools essential for tracking campaign performance, which is less robust in Act-On, where users have expressed a desire for more advanced analytics.
- **Users report** that while both platforms offer CRM integration, HubSpot's seamless integration and automation features are more advanced. One user noted the ease of automating bidirectional data updates with Act-On, but many find HubSpot's integration capabilities to be more comprehensive and user-friendly.



| | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,070 | 14,868 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (51.5% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | $0.00 | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### HubSpot Marketing Hub

Pros:
- Ease of Use (1981 reviews)
- Email Marketing (1111 reviews)

Cons:
- Learning Curve (808 reviews)
- Limited Features (730 reviews)

---
## Ratings Comparison
| Rating | Act-On | HubSpot Marketing Hub | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.5 (9993 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 8.6 (11682 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.1 (7374 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.5 (5040 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 8.7 (9446 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.7 (4958 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 8.8 (9586 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### HubSpot Marketing Hub

#### Entry-Level Pricing

Plan: Marketing Hub Free

Price: $0.00

Description: For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

Key Features:
- Forms
- Contact activity
- Contact management

[Browse all 4 editions](https://www.g2.com/products/hubspot-marketing-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **HubSpot Marketing Hub** | 8.0/10 | 7024 |

#### Email Marketing

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 8.8 (5671 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 8.9 (5504 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.6 (5426 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | 8.8 (5172 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | 8.5 (5326 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 8.2 (4589 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 8.1 (4309 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 8.1 (4821 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 8.1 (4473 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.5 (5088 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 8.1 (4759 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 8.4 (4900 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 8.0 (4375 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.4 (4846 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 8.2 (4556 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 8.4 (4513 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.4 (4591 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 8.2 (4138 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 7.9 (3696 reviews) ✓ Verified | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 7.9 (3641 reviews) ✓ Verified | 
| **Budgeting** | 7.3 (79 reviews) | 7.2 (2779 reviews) ✓ Verified | 

#### Social

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | 7.7 (3736 reviews) ✓ Verified | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 8.1 (4140 reviews) ✓ Verified | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 8.1 (4145 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 8.0 (3989 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 7.7 (3215 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 8.3 (5293 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 8.0 (4835 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 7.6 (3992 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 7.6 (3675 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 7.7 (4078 reviews) ✓ Verified | 

#### Platform

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 7.9 (3573 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 8.5 (3649 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.7 (3510 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 8.0 (2476 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 7.4 (2371 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | 8.6 (3371 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 7.9 (2546 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (306 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (290 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (302 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (292 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (297 reviews) | 
| **Decision Making** | Not enough data | 6.7 (296 reviews) | 

#### Integration

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 8.4 (3543 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 8.0 (3236 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 8.1 (3025 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Administration

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.5/10 | 1631 |

#### Lead Intelligence

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 7.7 (1154 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 7.9 (1190 reviews) | 
| **Lead Analysis ** | Not enough data | 8.1 (1246 reviews) | 

#### Lead Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (1332 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.5 (1155 reviews) | 
| **Account Identification ** | Not enough data | 8.0 (1211 reviews) | 

#### Marketing Campaigns

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.9 (1176 reviews) | 
| **Revenue Planning ** | Not enough data | 7.3 (1062 reviews) | 
| **Media Attribution ** | Not enough data | 7.5 (1118 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.8 (1104 reviews) ✓ Verified | 
| **Customization ** | Not enough data | 8.1 (1267 reviews) | 

#### Campaign Execution

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization ** | Not enough data | 7.8 (1155 reviews) | 
| **Prioritized Accounts ** | Not enough data | 7.8 (1089 reviews) | 
| **Trending Accounts ** | Not enough data | 7.7 (1033 reviews) | 
| **Email Campaigns ** | Not enough data | 8.7 (1407 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (90 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (90 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (89 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (90 reviews) | 
| **Decision Making** | Not enough data | 6.5 (91 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 2063 |

#### Messenger

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Sequencing** | Not enough data | 8.0 (1215 reviews) ✓ Verified | 
| **AI** | Not enough data | 7.4 (1043 reviews) ✓ Verified | 
| **Live Chat** | Not enough data | 7.9 (1258 reviews) ✓ Verified | 
| **Customization Interface** | Not enough data | 7.8 (1180 reviews) ✓ Verified | 

#### Channels

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Social Media** | Not enough data | 8.0 (1443 reviews) ✓ Verified | 
| **Website** | Not enough data | 8.2 (1420 reviews) ✓ Verified | 
| **Text Message (SMS)** | Not enough data | 7.1 (840 reviews) | 
| **Voice Assistants** | Not enough data | 6.8 (737 reviews) ✓ Verified | 
| **Other** | Not enough data | 7.4 (796 reviews) ✓ Verified | 

#### Customers

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 8.2 (1487 reviews) ✓ Verified | 
| **Profiles** | Not enough data | 8.2 (1473 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.3 (1620 reviews) ✓ Verified | 
| **Lead Gathering** | Not enough data | 8.4 (1572 reviews) ✓ Verified | 
| **Sales Conversion** | Not enough data | 8.2 (1474 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (67 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (67 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (68 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (66 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (67 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (67 reviews) | 
| **Decision Making** | Not enough data | 6.6 (69 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 94 |

#### Design and Customization

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 6.8 (85 reviews) | 
| **Pop-Up Types** | Not enough data | 7.6 (83 reviews) | 
| **No-Code Customization** | Not enough data | 7.8 (85 reviews) | 
| **Mobile Optimized** | Not enough data | 7.7 (83 reviews) | 

#### Campaigns

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 7.4 (80 reviews) | 
| **Triggered Campaigns** | Not enough data | 7.5 (79 reviews) | 
| **A/B Testing** | Not enough data | 7.6 (80 reviews) | 
| **Analytics** | Not enough data | 7.6 (77 reviews) | 

#### Integrations

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.0 (81 reviews) | 
| **WCM Integrations** | Not enough data | 7.1 (74 reviews) | 
| **E-Commerce Integrations** | Not enough data | 6.9 (68 reviews) | 
| **Social Media Integrations** | Not enough data | 7.5 (76 reviews) | 

#### Generative AI

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (75 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.3/10 | 343 |

#### Attribution Modeling

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.0 (283 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 7.7 (278 reviews) | 
| **Algorithmic Attribution** | Not enough data | 7.2 (255 reviews) | 
| **Cross-Device Attribution** | Not enough data | 7.3 (249 reviews) | 
| **Offline Attribution** | Not enough data | 6.9 (246 reviews) | 
| **Custom Attribution** | Not enough data | 7.4 (259 reviews) | 

#### Agentic AI - Attribution

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (37 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (36 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (38 reviews) | 

#### Marketing

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **B2B Attribution** | Not enough data | 7.8 (255 reviews) | 
| **B2C Attribution** | Not enough data | 7.2 (236 reviews) | 
| **Marketing Channels** | Not enough data | 8.2 (282 reviews) | 
| **Integrations** | Not enough data | 8.3 (289 reviews) | 

#### Reporting

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Dashboards** | Not enough data | 8.4 (312 reviews) | 
| **Data Visualizations** | Not enough data | 8.3 (295 reviews) | 
| **Custom Reporting** | Not enough data | 8.1 (301 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.6/10 | 314 |

#### Platform Basics

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Centralization** | Not enough data | 8.5 (242 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.5 (242 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.4 (241 reviews) | 
| **Multichannel Engagement** | Not enough data | 8.1 (26 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.0 (25 reviews) | 

#### Platform Data

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.2 (236 reviews) | 
| **Revenue Analytics** | Not enough data | 7.9 (232 reviews) | 

#### Platform Additional Functionality 

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Integrations** | Not enough data | 8.3 (257 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (28 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 

#### Artificial Intelligence

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 6.9 (24 reviews) | 
| **AI Personalization** | Not enough data | 7.2 (24 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.5/10 | 773 |

#### Platform Basics

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.2 (557 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.5 (639 reviews) | 

#### Platform Reporting

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.4 (655 reviews) | 
| **Dashboards** | Not enough data | 8.6 (698 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.8/10 | 2905 |

#### Content & Collaboration

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.3 (1275 reviews) | 
| **Content Library** | Not enough data | 8.3 (1330 reviews) | 
| **Shared Inbox** | Not enough data | 8.1 (1020 reviews) | 
| **Approval Workflows** | Not enough data | 8.3 (1094 reviews) | 
| **Users and Permissions** | Not enough data | 8.7 (1408 reviews) | 
| **Content Creation** | Not enough data | 8.3 (969 reviews) | 

#### Social Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.2 (2195 reviews) | 
| **Social Publishing** | Not enough data | 8.6 (2373 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (2107 reviews) | 
| **Social Engagement** | Not enough data | 8.3 (2254 reviews) | 
| **Social Ads** | Not enough data | 8.0 (1675 reviews) | 
| **Campaign Planning** | Not enough data | 8.2 (956 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (325 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (73 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (70 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (72 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (72 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (72 reviews) | 
| **Decision Making** | Not enough data | 6.9 (74 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **HubSpot Marketing Hub** | 7.7/10 | 529 |

#### Platform Basics

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | 8.1 (430 reviews) | 
| **Journey Optimization** | 7.5 (17 reviews) | 8.0 (441 reviews) | 

#### Platform Data

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | 8.0 (438 reviews) | 
| **Trends Reporting** | 6.4 (13 reviews) | 7.9 (436 reviews) | 
| **Dashboards** | 7.5 (19 reviews) | 8.5 (488 reviews) | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | 8.2 (440 reviews) | 

#### Platform Additional Functionality

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | 8.0 (424 reviews) | 
| **Integrations** | 7.1 (17 reviews) | 8.2 (445 reviews) | 
| **Automated Alerts** | 7.8 (15 reviews) | 8.2 (441 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (87 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (85 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (86 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (86 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 1712 |

#### Platform Interoperability

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.0 (593 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (61 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (62 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (62 reviews) | 
| **Decision Making** | Not enough data | 7.3 (67 reviews) | 

#### Social Functionality

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.1 (1311 reviews) | 

#### Campaign Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.3 (1331 reviews) | 
| **Campaign Optimization** | Not enough data | 8.2 (1266 reviews) | 
| **Reach** | Not enough data | 8.2 (1190 reviews) | 
| **Bulk Editing** | Not enough data | Feature Not Available | 
| **Batch Uploading** | Not enough data | Feature Not Available | 
| **Brand Safety** | Not enough data | 8.3 (1085 reviews) | 
| **Fraud Protection** | Not enough data | Feature Not Available | 
| **Frequency Capping** | Not enough data | Feature Not Available | 
| **Budget Pacing** | Not enough data | Feature Not Available | 
| **Creative Optimization** | Not enough data | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.0 (1067 reviews) | 
| **In-App Ads** | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | Feature Not Available | 

#### Targeting

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (1191 reviews) | 
| **Retargeting** | Not enough data | 8.2 (1110 reviews) | 
| **Geo-Targeting** | Not enough data | 8.0 (1006 reviews) | 
| **Contextual Targeting** | Not enough data | 8.0 (983 reviews) | 

#### Platform

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (1163 reviews) | 
| **Custom Reports** | Not enough data | 8.2 (1310 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.8 (1336 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (1183 reviews) | 
| **Customization** | Not enough data | 8.3 (1308 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (1348 reviews) | 
| **Internationalization** | Not enough data | 8.4 (1054 reviews) | 
| **Notifications** | Not enough data | 8.4 (1249 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 27 |

#### Responses

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Personalization** | Not enough data | 9.0 (23 reviews) | 
| **Route To Human** | Not enough data | 8.9 (22 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 8.0 (22 reviews) | 

#### Automation - AI Agents

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 7.8 (23 reviews) | 
| **Customer Interaction Automation** | Not enough data | 7.4 (24 reviews) | 
| **Lead Generation** | Not enough data | 8.0 (23 reviews) | 
| **Document Processing** | Not enough data | Feature Not Available | 
| **Feedback Collection** | Not enough data | 7.6 (24 reviews) | 

#### Platform

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (23 reviews) | 
| **Integration** | Not enough data | 8.9 (23 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.0 (22 reviews) | 

#### Autonomy -  AI Agents

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Feature Not Available | 
| **Adaptive Responses** | Not enough data | 7.1 (23 reviews) | 
| **Task Execution** | Not enough data | 7.5 (23 reviews) | 
| **Problem Solving** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (24 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (24 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **HubSpot Marketing Hub** | 7.9/10 | 1617 |

#### Page Customization

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | 8.4 (1358 reviews) ✓ Verified | 
| **Templates** | 7.4 (39 reviews) | 7.9 (1397 reviews) ✓ Verified | 
| **Advanced Customization** | 7.2 (36 reviews) | 7.8 (1281 reviews) ✓ Verified | 
| **Content Library** | 7.6 (39 reviews) | 8.1 (1319 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | 8.1 (1185 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.2 (43 reviews) | 8.0 (1293 reviews) ✓ Verified | 
| **Web Analytics** | 7.3 (34 reviews) | 8.2 (1333 reviews) ✓ Verified | 
| **SEO** | 6.6 (27 reviews) | 7.8 (1222 reviews) ✓ Verified | 

#### Integrations

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | 7.4 (756 reviews) ✓ Verified | 
| **Email Marketing Integration** | 7.9 (34 reviews) | 8.7 (1248 reviews) ✓ Verified | 
| **Domain Integration** | 7.8 (31 reviews) | 8.5 (1245 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | 7.1 (349 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.5 (85 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 1125 |

#### Agentic AI - Account-Based Analytics

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (77 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (77 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (77 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (77 reviews) | 

#### Lead Intelligence

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.0 (793 reviews) | 
| **Account-level Insights ** | Not enough data | 8.3 (827 reviews) | 
| **Lead Analysis ** | Not enough data | 8.3 (845 reviews) | 

#### Lead Management

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (914 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.7 (782 reviews) | 
| **Account Identification ** | Not enough data | 8.2 (853 reviews) | 

#### Marketing Campaigns

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (813 reviews) | 
| **Revenue Planning ** | Not enough data | 7.6 (720 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (779 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (775 reviews) | 
| **Customization ** | Not enough data | 8.2 (890 reviews) | 
| **Journey Analytics** | Not enough data | 8.1 (831 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **HubSpot Marketing Hub** | 7.7/10 | 3571 |

#### Marketing Operations

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 7.7 (2242 reviews) ✓ Verified | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.3 (2683 reviews) ✓ Verified | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 8.0 (2456 reviews) ✓ Verified | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 8.5 (2480 reviews) ✓ Verified | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Feature Not Available | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Activity

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.3 (2878 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 8.4 (3127 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 7.8 (2376 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 8.1 (2563 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 8.0 (2394 reviews) ✓ Verified | 
| **Predictive Analytics** | Feature Not Available | 7.5 (540 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (172 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (167 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (166 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (5):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to HubSpot Marketing Hub (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | HubSpot Marketing Hub | 
|---|---|---|
| **Small-Business** | 38.2% | 51.5% | 
| **Mid-Market** | 50.1% | 42.0% | 
| **Enterprise** | 11.7% | 6.5% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### HubSpot Marketing Hub

- **Computer Software:** 15.8%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 4.9%
- **Education Management:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Non-Profit Organization Management:** 2.1%
- **Internet:** 2.0%
- **Higher Education:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 42.2%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1227 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (312 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1139 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (254 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)

### Alternatives to HubSpot Marketing Hub

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Manago AI](https://www.g2.com/products/manago-ai/reviews) — 4.4/5 stars (328 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1449 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (639 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### HubSpot Marketing Hub

- Title: [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I would say it's worth it!</p>"
- Title: [What is HubSpot marketing hub?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub) — 6 comments
  > **Top comment:** "Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in..."
- Title: [How do I easily remove all duplicated contacts?](https://www.g2.com/discussions/how-do-i-easily-remove-all-duplicated-contacts) — 5 comments, 1 upvote
  > **Top comment:** "It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed."
- Title: [Why is HubSpot a marketing hub?](https://www.g2.com/discussions/why-is-hubspot-a-marketing-hub) — 4 comments, 1 upvote
  > **Top comment:** "Because its a marketing software that offers different solutions to manage leads, analyze customer behavior, transactions and activities through different..."
- Title: [What is the best way to use the workflow tool?](https://www.g2.com/discussions/what-is-the-best-way-to-use-the-workflow-tool) — 4 comments, 5 upvotes
  > **Top comment:** "Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-hubspot-marketing-hub)