Link copied to clipboard # Act-On vs HubSpot Marketing Hub Comparison - What are their main differences? Share [ Export ](/compare/act-on/hubspot-marketing-hub/export.csv) Act-OnHubSpot Marketing Hub[+ Add Product](#) Pricing **Act-On** **Starting at $900.00** Per Month · Professional **HubSpot Marketing Hub** Free Trial **$0.00** · Marketing Hub Free **Pricing Insights** from reviews Time to Implement **Act-On** 2 months Based on 184 responses **HubSpot Marketing Hub** 2 months Based on 2804 responses Return on Investment **Act-On** 12 months1 month sooner Based on 125 responses **HubSpot Marketing Hub** 13 months Based on 2358 responses Perceived Cost **Act-On** $$$$$ **HubSpot Marketing Hub** $$$$$ Average Discount **Act-On** 12% **HubSpot Marketing Hub** 17%5% more ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Act-On** [ Ease of Use (27) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[ Customer Support (18) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[ Missing Features (14) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[ Not Intuitive (10) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1403219&qs=pros-and-cons#reviews) **HubSpot Marketing Hub** [ Ease of Use (2525) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316434&qs=pros-and-cons#reviews)[ Email Marketing (1111) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312777&qs=pros-and-cons#reviews)[ Learning Curve (808) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312594&qs=pros-and-cons#reviews)[ Missing Features (786) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316183&qs=pros-and-cons#reviews) Integrations **Act-On** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image") SAP ](https://www.g2.com/products/dm-valid/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc8ff2aea2b4e848bf406528558cc3e6/infor-crm.jpg "Product Avatar Image") Infor CRM ](https://www.g2.com/products/infor-crm/reviews)[ View all ](https://www.g2.com/products/act-on/integrations) **HubSpot Marketing Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image") 6sense Sales Intelligence ](https://www.g2.com/products/6sense-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c2a03380ae7b5711da6d4adb2571407/actblue.jpg "Product Avatar Image") ActBlue ](https://www.g2.com/products/actblue/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ View all ](https://www.g2.com/products/hubspot-marketing-hub/integrations) Screenshots **Act-On** ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png) **HubSpot Marketing Hub** ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png) **Ratings** from reviews Meets Requirements **Act-On** 8.2 8.2899 **HubSpot Marketing Hub** 8.5 8.510,198 Ease of Use **Act-On** 8.0 8.0906 **HubSpot Marketing Hub** 8.6 8.612,663 Ease of Setup **Act-On** 7.7 7.7515 **HubSpot Marketing Hub** 8.1 8.18,305 Ease of Admin **Act-On** 8.2 8.2520 **HubSpot Marketing Hub** 8.5 8.55,142 Quality of Support **Act-On** 8.7 8.7864 **HubSpot Marketing Hub** 8.7 8.79,635 Has the product been a good partner in doing business? **Act-On** 8.6 8.6500 **HubSpot Marketing Hub** 8.7 8.75,057 Product Direction (% positive) **Act-On** 8.1 8.1888 **HubSpot Marketing Hub** 8.8 8.89,746 **Features** ratings from reviews Marketing Automation 7.7 765 8.5 7,996 Landing Page Builders 7.2 44 7.9 1,627 Customer Journey Analytics 7.3 22 7.7 533 Marketing Analytics 7.8 118 7.8 3,611 Transactional Email 7.5 40 Not enough data Account-Based Analytics Not enough data 7.7 1,130 Attribution Not enough data 7.3 350 Lead Scoring 7.4 35 Not enough data Marketing Account Intelligence 7.9 170 Not enough data AI Agents For Business Operations Not enough data 8.0 29 Social Media Management Not enough data 7.8 2,918 Pop-Up Builder Not enough data 7.4 94 Account Data Management Not enough data 7.5 1,637 Conversational Marketing Not enough data 7.4 2,072 Account-Based Orchestration Platforms Not enough data 7.6 314 Account-Based Web and Content Experiences Not enough data 8.5 773 Customer Journey Mapping 8.7 22 Not enough data Social Media Advertising Not enough data 8.0 1,716 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.1% Enterprise(\> 1000 emp.) 11.6% Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.1% Enterprise(\> 1000 emp.) 11.6% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% **Reviewers' Industry** [![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Marketing and Advertising 14.5% Computer Software 13.2% Information Technology and Services 11.5% Financial Services 4.8% Telecommunications 3.0% Other 53.0% [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Computer Software 15.4% Marketing and Advertising 12.6% Information Technology and Services 11.3% Financial Services 5.2% Education Management 2.5% Other 53.0% Alternatives **Act-On Alternatives** ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") [ Ortto ](/products/ortto/reviews) ![Click](https://images.g2crowd.com/uploads/product/hd_favicon/44274bf237846f78ba9ebc2996e40146/clickdimensions-click.svg "Click") [ Click ](/products/clickdimensions-click/reviews) **HubSpot Marketing Hub Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ## Act-On vs HubSpot Marketing Hub FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between HubSpot Marketing Hub vs Act-On? HubSpot Marketing Hub stands out for its higher G2 rating, larger review volume, and stronger ease-of-use sentiment, while Act-On is noted for its affordability and CRM integration strengths. | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | [Act-On](https://www.g2.com/products/act-on/reviews) | | --- | --- | | 4.4/5 (14,917 reviews) | 4.1/5 (1,071 reviews) | | Small-Business, Mid-Market | Small-Business, Mid-Market | | 8.1 | 7.7 | | 8.7 | 8.7 | | Ease of Use (1,981 all-time mentions) | Ease of Use (27 all-time mentions) | ### How do the pricing models of HubSpot Marketing Hub and Act-On compare? HubSpot Marketing Hub is rated higher for price satisfaction, with reviewers expressing more positive value sentiment than for Act-On. - **HubSpot Marketing Hub:** Reviewers frequently mention that the platform provides strong value for the features offered, but note that pricing can increase quickly as contact lists grow. - **Act-On:** Recent reviews highlight Act-On as an affordable solution with good pricing for its feature set, though some mention that there are cheaper alternatives available. - **Switching reasons:** Several reviewers cite switching to Act-On for its lower cost and CRM integration, while others move to HubSpot Marketing Hub for its broader feature set and ease of use. ### What are the best alternatives to HubSpot Marketing Hub and Act-On? The top three alternatives to HubSpot Marketing Hub and Act-On are Constant Contact Advanced Automation, Demandbase One, and ActiveCampaign. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,917 reviews) | Small-Business, Mid-Market | Pricing can increase quickly as contact lists grow | Ease of Use (1,981 all-time mentions) | | [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1,071 reviews) | Small-Business, Mid-Market | Affordable for its feature set | Ease of Use (27 all-time mentions) | | [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | — | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | — | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing HubSpot Marketing Hub and Act-On? Buyers should prioritize integrations, predictive analytics, spend management, and white label features when comparing HubSpot Marketing Hub and Act-On. - **Integrations:** HubSpot Marketing Hub is mentioned in 1,584 all-time reviews for integrations, while Act-On is cited in 15 all-time reviews for integrations. - **Predictive Analytics:** HubSpot Marketing Hub offers predictive analytics, which Act-On does not. - **Spend Management:** Act-On offers spend management, which HubSpot Marketing Hub does not. - **White Label:** Act-On offers white label capabilities, which HubSpot Marketing Hub does not. ### What are the pros and cons of HubSpot Marketing Hub vs Act-On? HubSpot Marketing Hub's headline strength is ease of use and feature variety, while Act-On is praised for affordability and CRM integration. - **HubSpot Marketing Hub strengths:** Ease of Use (1,981 all-time mentions), Features (1,103), Helpful (1,014), Intuitive (905), Powerful Features (495), Feature Variety (240). - **HubSpot Marketing Hub trade-offs:** Reviewers note pricing increases with contact growth and mention a learning curve for advanced features. - **Act-On strengths:** Ease of Use (27 all-time mentions), Customer Support (18), Email Marketing (18), Integrations (15), Automation (14), Affordable pricing in recent reviews. - **Act-On trade-offs:** Missing Features (14 all-time mentions), Not Intuitive (10), Learning Curve (9), occasional email and integration issues. ### Is HubSpot Marketing Hub or Act-On better for small businesses? HubSpot Marketing Hub is the better fit for small businesses, supported by its strong small-business segment presence and positive reviewer sentiment. - **HubSpot Marketing Hub:** Largest reviewer segment is Small-Business, with reviewers highlighting ease of use, intuitive interface, and centralized marketing tools as key benefits for small teams. - **Act-On:** Also serves Small-Business, with reviewers noting affordability and straightforward setup, but with fewer all-time mentions of ease of use and integrations compared to HubSpot Marketing Hub. ### Which Marketing Automation platform has better integrations? HubSpot Marketing Hub is favored for integrations, with a significantly higher number of reviewer-cited integration mentions than Act-On. - **HubSpot Marketing Hub:** 1,584 all-time reviews mention integrations, with frequent references to Facebook (310 all-time mentions) and Salesforce in recent reviews. - **Act-On:** 15 all-time reviews mention integrations, with NetSuite and Microsoft Dynamics cited in recent reviews. ### How do HubSpot Marketing Hub and Act-On compare on customer support? HubSpot Marketing Hub and Act-On are rated equally on Quality of Support, both scoring 8.7, indicating parity in reviewer satisfaction. - **HubSpot Marketing Hub:** Reviewers highlight responsive customer support, helpful onboarding, and knowledgeable support teams, though some mention variability in support experience and onboarding gaps. - **Act-On:** Reviewers consistently praise Act-On's customer support, noting quick response times, helpful onboarding, and ongoing support, with several citing support as a standout feature. ### Which is easier to implement, HubSpot Marketing Hub or Act-On? HubSpot Marketing Hub scores higher on Ease of Setup (8.1 vs 7.7), indicating reviewers find it easier to implement than Act-On. - **HubSpot Marketing Hub:** Reviewers frequently describe the setup process as straightforward, with many citing easy onboarding and a low learning curve for basic features, though some note complexity for advanced configurations. - **Act-On:** Reviewers mention that setup is generally easy and supported by the Act-On team, but some note technical requirements and a steeper learning curve for deeper features or integrations. ### Which product has better Integration? HubSpot Marketing Hub has stronger Integration support, with higher reviewer-cited integration mentions and broader third-party tool coverage. - **HubSpot Marketing Hub:** 1,584 all-time reviews mention integrations, with frequent references to Facebook (310 all-time mentions) and Salesforce; integration is a recurring theme in recent reviews. - **Act-On:** 15 all-time reviews mention integrations, with NetSuite and Microsoft Dynamics cited in recent reviews; integration is noted as a strength but with fewer mentions and narrower tool coverage.