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Wistia Reviews & Product Details

Wistia Overview

What is Wistia?

Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place. With Wistia, you can easily create professional videos, host webinars, collect and send leads to your marketing automation platform, and more. As you level up your video marketing strategy, Wistia has your back with educational resources and world-class support.

Wistia Details
Product Website
Discussions
Wistia Community
Languages Supported
English
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Product Description

Wistia provides video hosting for business.


Seller Details
Seller
Wistia
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@wistia
29,915 Twitter followers
LinkedIn® Page
www.linkedin.com
207 employees on LinkedIn®
Description

Wistia provides professional video hosting for business. Engage your prospects, customers, and employees with video.


Evanna P.
EP
Overview Provided by:

Recent Wistia Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.0 out of 5
"Videos can be shared easily."
The files do not take long to be made available. There is security that controls who sees what. I can edit the video easily and make it public frie...
Femke D.
FD
Femke D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great!"
We are using Wistia for years and still very happy
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Wistia Review"
Love that Wistia lets me keep the same URL but make edits or even fully replace the video.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
3 people requested security information

Wistia Media

Wistia Demo - Record videos right inside of Wistia
Easily Record your screen and webcam simultaneously with our user-friendly video recorder that includes a built-in teleprompter and free editing tools for polished videos in no time.
Wistia Demo - Edit your videos in Wistia
Easily edit and polish up your videos with Wistia. Trim, stitch, add music, highlight key clips, and adjust the aspect ratio of your videos before they're ready to be shared across any platform.
Wistia Demo - Generate leads with video
Using Wistia’s Turnstile email collector, you can collect emails right from your videos, making it easy for you to gate content and drive qualified leads to your favorite marketing tools
Wistia Demo - Turn your site into a video destination with Wistia Channels
Use Wistia Channels to embed your videos in a binge-watchable format that encourages viewers to spend more time with your brand. You can also collect email addresses from your Channel, allowing you to own that data and notify your lists every time a new video is ready.
Wistia Demo - Host and manage your webinars in Wistia
With Wistia Live, it’s easy to produce high-quality and engaging webinars that audiences will love. All webinars are automatically saved and hosted to Wistia so that you can seamlessly organize, edit, and share the recordings.
Wistia Demo - Analyze your video performance in Wistia
Analytics in Wistia provide valuable insights into your video performance and audience engagement. You can track who is watching and engaging with your videos and use heatmaps to see their engagement level. We also automatically send audience data to your marketing automation platform for deeper ...
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Video Reviews

665 Wistia Reviews

4.6 out of 5
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665 Wistia Reviews
4.6 out of 5
665 Wistia Reviews
4.6 out of 5

Wistia Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WistiaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Joshua R.
JR
Digital Marketing Strategist
Education Management
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Wistia?

Wistia is a great video platform for businesses. I have been using it for years now and the video display customization, the integrations into CMS tools and the quick customer service makes it a no-brainer for companies that want to use video for marketing, landing page designs and more. What makes Wistia such a great tool is its ease of integration in landing pages and the ability to swap in updated versions of videos while maintaining the same URL. The channel feature also makes it easy to pull in categories of videos as a way to display them in an attractive and easy to view way. We also embed those channel page designs into our website which makes it so much easier to swap in videos, organize them and create an overall beautiful presentation. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

There's very little to dislike about the tool, I haven't run into any challenges for things I want to do so far so I am grateful for that. I wish there was a way to link comments to accounts in HubSpot or so, that way I could easily click on the account and view it from Wistia. Review collected by and hosted on G2.com.

Recommendations to others considering Wistia:

I've looked at other video platform tools over the years and they just don't have the ease of use that Wistia allows. Stick with Wistia and save yourself the time and energy. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Wistia has allowed us to display our webinar recordings, use videos as replacements for animated gifs on our site, track viewer behaviors like watch time and location, add in call to actions to landing pages and more. Review collected by and hosted on G2.com.

Shreyas M.
SM
Product Marketing Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

While there are many videos editing options out there, including some within other apps I use, I find Wistia to be the best for editing and polishing video with a lot of talking especially with their easy transcript+edit features. The solution is easy to use and collaborate on as well as export to social, website embeds, etc. I was able to pick up how to use it very quickly which is important when you don't have a dedicated video team. They also roll out new features frequently and I'm excited about the new social clips option. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

This could be a "me" issue but I have not been able to convince our team to use it for hosting live webinars yet - some other solutions have better controls. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Creating high quality impactful video on a budget to engage customers and prospects. Review collected by and hosted on G2.com.

Open Discussions in Wistia
Verified User in Telecommunications
AT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

With Wistia, it's easy to host product videos, adjust the player's styling, and organize them into folders.

One useful feature is the analytics part. It allows you to see the trends for your videos: which are the most popular, how many times they were played, from which pages, etc. This gives you a good insight into your audience's preferences.

The embed process is quite simple - you can either copy the link and share it elsewhere or get an embed code to paste to your website inline or as a popover.

We've been using this platform for our app for 5+ years and are fully happy with it. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

There was one thing that was a bit irritating - the inability to make the player have rounded corners. But this possibility was added last week, so there is nothing else to say :) The platform fully satisfies our needs Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

We get a stable video hosting for our product videos and analytics for them. This helps us understand our audience preferences. Review collected by and hosted on G2.com.

Aaron E.
AE
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

What I like best about Wistia is how easy it makes video marketing. The platform is user-friendly and offers great tools for customization and analytics. It helps you create a professional look and feel for your videos while giving you the insights needed to understand your audience better. It's just a solid, reliable tool that makes video hosting and marketing more efficient. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

One thing I dislike about Wistia is that some of its features can be a bit pricey, especially for smaller businesses or solo creators. While the platform offers a lot of value, the cost can add up if you need access to their more advanced tools and capabilities. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Wistia solves the problem of managing and optimizing video content in a professional and efficient way. It offers tools for customization, detailed analytics, and seamless video embedding, which helps me present my videos in a way that aligns with my brand. The insights I get from Wistia's analytics allow me to understand viewer behavior, improve engagement, and make data-driven decisions. This ultimately helps me create more effective video content and better connect with my audience. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

I've been using Wistia at work for 4+ years now and have found the experience to be very good. The user interface is clean and most are self explanatory, requiring minimum use of any how-tos documents. What I like best is the ability to replace a video with an updated one without having to change the links, makes life much easier.

I've recently started hosting live webinar on the platform which turns out to be quite good too. Again, the interface is quite simple, my panelist even went in and didn't need any walkthrough. Great job.

The support is quite quick to response, there were times when I needed help, they jump on the chat almost immediately. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

There aren't really any major one that I would care to criticize. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

It's much better to host videos on Wistia, rather than YouTube. You get much more detailed analytics that's more suitable for work. Review collected by and hosted on G2.com.

Rachel T.
RT
Cinematographer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Wistia?

What I like most about Wistia is how it allows me to keep my videos up-to-date in terms of ADA requirements. The fact that I can upload transcripts, audio descriptions, and captions to my clients' videos makes it #1 in my book. I also love how I can customize channels and projects based on client needs and brand guides. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

There are obviously limits to how many channels you can have under certain plans and it can get costly. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

The ability to embed my videos with ADA files is the biggest reason I use Wistia. My clients want their videos to be ADA compliant and Wistia has given me the full service ability to achieve that. Review collected by and hosted on G2.com.

KG
Digital Graphic Designer/Video Editor
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Hosting videos is made easy with Wistia. There is a good amount of customization tools for your video including thumbnail choice, embedded logo, player color, and more. The transcripts are generated quickly and with great accuracy as well. I am hoping to utilize their Webinar tools in the future. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I don't like how the video editor functions. This is because I prefer to have a lot more range in editing choices so I always stick with editing outside of Wistia and bringing in the completed video. This function works well if you're trying to keep things super simple with your video. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

The newest beta feature allowing us to invite someone to record their screen with a simple one-time use link has been a game-changer. It makes the process super easy to get what we need from other team members without having to get them set up with an account. Wistia is also a great hosting platform for us, the integration capabitilies work well for our marketing team. Review collected by and hosted on G2.com.

Thomas H.
TH
Senior Video Editor/Systems Engineer/Technical Director
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

I have been waiting for a while for Wistia to bring all of their fantastic tools to live RTMP streamed events. I broadcast them almost every day. It finally happened, and we couldn't be happier. I used to use 3 separate tools to accomplish what I can do just by using Wistia. I'm hoping polling is added to the RTMP area, soon. Other engagement tools would be nice, as well. I use my own switcher to produce 1080p live broadcasts around instructional content for a global company. This was a dream come true for us! Keep up the innovation and development. Their support is bar-none and quick to respond to my nagging to upgrade tools. Thanks. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

The lack of engagement tools and customization that is currently available for RTMP live broadcasting. Multiple language AI technology in captions would be great for us, too. Some have lip sync which is incredible. I'm sure Wista will be all over this technology. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

The ability to drop in my RTMP stream keys has been implemented and we couldn't be happier. Review collected by and hosted on G2.com.

MZ
Digital Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Wistia is quite intuitive and easy to use. I also enjoy its blog content, it has a lot of useful tips for video marketing.

The folders and channels are very useful, and the video editing tool is easy to use, especially for someone who isn't experienced in video editing. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

Support can take some time to reply, and there's the time difference that can be a bit annoying sometimes (I'm UK based). Also, the video editing tool even though it's great to use, it breaks quite frequently. there are a few glitches sometimes when saving editing done to the videos or when customising them.

Also, when I edit the transciption and then edit some part of the video, the transcription I had adjusted is lost which isn't ideal. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

It's an easy to use tool for quickly editing videos so I don't have to ask our design team. This way I can get things done more quickly and my videos are ready to be used on social media and website much faster. Review collected by and hosted on G2.com.

Breanna B.
BB
Director of Marketing
Computer & Network Security
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Love the channels, analytics, and webinar features. I've been using Wistia since 2014 or so and the features continue to get better. The integration with HubSpot helps us track prospect engagement and prospect video activities influence our lead scoring model. It's a great tool for sharing private and public videos. Customer Support at Wistia is also great! Review collected by and hosted on G2.com.

What do you dislike about Wistia?

Naturally, the monthly price has gone up quite a bit. It's a fairly expensive tool in our tech stack. Another thing we have yet to see is the video SEO value. We struggle with getting GSC to index our video pages. Each video is embedded on our site with "infused SEO" data and the transcript. We have yet to see Wistia videos increase our organic traffic where YouTube notably worked for us. We've contacted customer support on this and they've been great...things are just not working they way we want to when it comes to the Video SEO value. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Hosting videos, webinars, user analystics and insights Review collected by and hosted on G2.com.