--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4627 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 4627 scale: '5' date_modified: '2026-07-09' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,627 ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons **What users like:** - Users find the **user-friendly interface** of Agentforce Marketing easy to learn, enhancing engagement and lead generation. (341 reviews) - Users highlight the **powerful automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion. (197 reviews) - Users highly value the **seamless data integration** capabilities of Agentforce Marketing, enhancing workflow and customer engagement. (183 reviews) - Users appreciate the **automation capabilities** of Agentforce Marketing, enabling effective and personalized email campaigns with minimal oversight. (177 reviews) - Users appreciate the **automation capabilities** of Agentforce Marketing, enhancing workflow and delivering personalized communications effectively. (165 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (152 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (137 reviews) - Customer Engagement (128 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **steep learning curve** of Agentforce Marketing challenging, particularly regarding setup and SQL usage. (218 reviews) - Users face a **steep learning curve** with Agentforce Marketing, requiring significant effort to master its features effectively. (154 reviews) - Users find the **complexity of pathways and automation** overwhelming, necessitating extensive training for effective use. (140 reviews) - Users find the **pricing to be expensive** , which may be a barrier for some potential customers. (138 reviews) - Users find the **complex usage** of Agentforce Marketing challenging, particularly during setup and navigation. (110 reviews) - High Complexity (90 reviews) - Not Intuitive (82 reviews) - Difficulty (75 reviews) - Integration Issues (73 reviews) - Missing Features (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Powerful Email Personalization, But Integration Hurdles **Rating:** 4.5/5.0 stars **Reviewed by:** Melanie K. | Intern, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the power behind Agentforce Marketing. There’s so much that we can do to personalize emails, which I find really valuable. I also like using AMPScript to make dynamic blocks personalized to that specific subscriber. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish there was a direct hookup between Personalization Studio and Journey Builder. We aren’t hooked up to the CRM, so it’s a challenge to send directly to a segment that clicked on a specific webpage, for example. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps us connect with our clients via email. ### 2. Seamless MarketingCloud–SalesCloud Integration, But a Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Brendan H. | Manager, Digital Marketing and Marketing Technology, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the seamless integration between MarketingCloud and SalesCloud. The ability to have one source of truth for all data is invaluable. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform has a steep learning curve and for those that do not fully understand the whole platform as a whole, the ability to get up to speed can be long. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It is solving our ability to stay on top of top of funnel leads. This is a benefit as pur sellers may not always be prepared to make an initial touch. ### 3. Clear Vision: AI Agents That Take Action **Rating:** 5.0/5.0 stars **Reviewed by:** Sara A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** A clear vision: The marketing focuses on AI agents that can take actions, not just generate text. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The capabilities can feel abstract. Marketing materials sometimes describe what AI agents can do at a high level without making it obvious how difficult implementation may be in a specific organization. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Customer data fragmentation – Customer information is often spread across multiple systems, making it difficult to understand the full customer journey. Manual campaign management – Marketing teams spend significant time creating, scheduling, and optimizing campaigns. ### 4. Good AI Integration, Needs Faster Servers **Rating:** 4.0/5.0 stars **Reviewed by:** Venkatraman G. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that Agentforce Marketing includes AI integration, since it stands out as one of the most valuable features for me. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Maybe you could make things faster by providing more dedicated servers for each customer. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to send transactional emails to customers. It correctly identifies invalid email addresses and marks them as held. However, the next time I try to send an email, it should recognize the updated/new email address instead of keeping it on hold. ### 5. Cryptic Errors, No Documentation - Even the Simplest Tasks Become Near Impossible **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The feeling of accomplishment when I've finally figured out one of the cryptic error messages **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I can work with clunky, complicated products. I can even tolerate historically grown structures that make no sense. But to try and navigate this with no useful documentation or training resources is next level bad. The Taskforce AI support doesn't make things better, either. Human support is available - bless them - but after a few cases I get the feeling they're just as clueless - to the point where just figuring out what product we're using took a day (It's Marketing Cloud Adcanced, by the way). In short: this product is bad. Your work is going to suffer, your results will get worse. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** In theory, I want to build our digital marketing journey around this solution, integrate the website (socials only to a lesser extent) and be able to create smart, flexible paths to nurture and convert, relying on analytics to evaluate and optimize. I'm not at that point yet. ### 6. Powerful Personalization and Automation, Though a Learning Curve for Beginners **Rating:** 4.0/5.0 stars **Reviewed by:** Avyay B. | Programmer Analyst Trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I appreciate most about Salesforce Marketing Cloud Engagement is its capacity to help businesses craft personalized, data-driven customer journeys. The platform’s integration of various channels—such as email, SMS, and social media—into a single, unified system makes communication both seamless and efficient. I’m also impressed by the way it leverages automation and AI to ensure the right message reaches customers at the optimal moment, ultimately supporting brands in building stronger relationships with their audience. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While Salesforce Marketing Cloud Engagement offers a robust set of features, it can initially seem overwhelming to newcomers because of its extensive capabilities and tools. Configuring automation and managing integrations often demands a higher level of technical knowledge. Despite these challenges, I view this as a valuable chance to expand my skills, since becoming proficient with such a comprehensive platform is ultimately very rewarding. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses the difficulty of managing and personalizing customer interactions across various channels. By integrating data, automation, and analytics, it enables the creation of targeted and impactful campaigns. For me, this means I can gain a deeper understanding of customer behavior, develop more effective communication strategies, and foster lasting customer relationships through insights driven by data. ### 7. Effective for Targeted Campaigns, Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that there are so many templates you can use to accelerate your ability to build and execute specific experiences. The ability to create a campaign from start to finish allows for speed to production and speed to market. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think any Salesforce product requires a more intense level of expertise to fully understand the product and how to use it. Salesforce products can be more complex in usage and require specific knowledge and expertise to really be able to leverage the product to its fullest. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to create personalized customer experiences across channels. It solves communication challenges by allowing me to target unique customer segments with content that resonates and boosts conversion. ### 8. Easy for Teams to Adopt, but Advanced Features Depend on Data 360 **Rating:** 3.5/5.0 stars **Reviewed by:** Stephanie W. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that it’s functional and usable by anyone regardless of how they work. It’s easy for each team member to use with just a little training. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I hate that the best functions are not as usable without Data 360. There might be ways to better optimize segments and flows without data 360 foot. It’s not inherently easy to figure out. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We use it for E-mail, marketing and SMS marketing and we’re attempting to solve journeys and segmentation ### 9. Marketing Cloud Simplifies Daily Campaigns and Client Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Bruno S. | Web Designer, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud makes it really simple to deliver daily campaigns, and it’s the main platform our bank uses to communicate with clients. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The architecture feels a bit outdated, and a few user-experience limitations hold it back. Addressing these issues could easily make this platform a 5-star option compared with some others on the market. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Some parts of the platform, such as Query Studio, Content Builder, and Data Designer, could use an update to feel more current and polished. ### 10. Powerful, Scalable Marketing Automation with Seamless CRM Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Ameer A. | Salesforce Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like most about Salesforce Marketing Cloud is its ability to handle complex, data-driven marketing at scale. Journey Builder is very effective for creating personalized customer journeys based on real behavior and CRM data. The integration with Salesforce CRM is a major advantage, as it allows marketing, sales, and service teams to work with a single source of customer data. Email Studio is reliable for large-volume campaigns, and the platform is flexible enough to support advanced automation and segmentation when business requirements grow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The main challenge with Salesforce Marketing Cloud is the learning curve. New users may find it difficult initially, especially since some advanced use cases require knowledge of SQL or AMPScript. The interface can also feel complex because different features are spread across multiple studios. Additionally, the cost can be high for smaller teams, and proper onboarding or training is often required to fully utilize the platform’s capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud helps us solve the challenge of managing personalized marketing at scale while keeping customer data consistent across teams. Before using it, coordinating campaigns across channels and aligning marketing activities with CRM data was time-consuming and fragmented. With Marketing Cloud, we can automate customer journeys, segment audiences accurately using real-time data, and deliver targeted communication based on customer behavior. This has improved campaign efficiency, reduced manual effort, and helped the team focus more on strategy rather than execution. The tight integration with Salesforce CRM also ensures better data accuracy and smoother collaboration between marketing and sales teams. ### 11. Seamless Loyalty Integration with Powerful Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Jemish G. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like bes about the Salesforce Loyalty Mnagement is how seamlessly it integrates loyalty programs with the overall Salesforce ecosystem, Especially Sales Cloud, Service Cloud, and Marketing Cloud. It allos you to deliver personalized experiences across every customer touchpoint, turing data into real, actionable loyalty insights. Also I really appreciate the flexibility of Salesforce Loyalty Management's architecture. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Implemeting loyalty programs often requires deep Salesforce expertise. Customizing rules, tiers, and iintegrations can be time consuming and technically complex. Also the licensing and implemtation costs are quite high, especially for small or min-sized businesses. Additional costs for CRM, Marketing Cloud, or integrations can add up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Loyalty Management helps inify customer data, automate loyalty processes, and deliver personalized experiences. It increases customer retention and revenue through tailored rewards, improves operational efficiency with automation, and provides real-time insights to optimize program performance and scalability. ### 12. Effortless Campaign Management with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Amber N. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the ease of use and the ability to segment audiences with Agentforce Marketing (formerly Salesforce Marketing Cloud). **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I would need more training from our account team. I'm also concerned about getting the correct information across our various business units and not having a large sum of duplicate leads that we cannot legally market to. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for building workflows and email campaigns that are set it and forget it. ### 13. Marketing Cloud Supercharged Our Marketing Operations **Rating:** 4.5/5.0 stars **Reviewed by:** John B. | Reporter/Columnist/Online Editor, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud has allowed us to supercharge our marketing operations. In an industry that is woefully behind in digital marketing, it has given us a strategic advantage over others in our space. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It makes the hard things easy, but makes a lot of the easy things hard. For example, the email interface is much more rigid and user-unfriendly that most other email platforms. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Individualized journeys and personalization for an extremely diverse customer base. ### 14. Promising Way to Bring Scattered Data Into One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Ben R. | Videographer - Multimedia Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We’re relatively new to the service, but our goal is to use it to manage data that’s currently scattered across our different systems. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** In the same way that we want to bring all of our data together one place, the intimidating part is finding a way to actually do that. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It combines 40+ years of data gathered across multiple locations and brings it together in a concise, easy-to-understand way that makes sense. ### 15. Excited for Agentforce’s Robust Capabilities and Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Chersten R. | Marketing Coordinator, Building Materials, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Right now we’re in GHL so we’re extremely limited and need something more robust. We’re in the process of transition from GHL and the capabilities and segmentation. That I’m going to be able to get is so exciting **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Honestly the learning curve but that’s not Agentforce’s fault it’s a me thing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The fact that we’re a small team and this is going to allow us to perform to scale as we grow ### 16. Senior Manager Digital Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Caryn M. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that everything lives in one place instead of juggling multiple tools. Journey Builder makes it easy to build out personalized customer journeys, and since it connects natively with Salesforce CRM, sales and marketing data stays in sync. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The learning curve is pretty steep and I didn’t find it super intuitive when starting out. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It centralizes our customer data and marketing tools in one place, which saves a ton of time. ### 17. Cutting-Edge Marketing Personalization at Scale with Agentforce Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Maria M. | Senior Email Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I have been using Agentforce Marketing for 15 years. It has continued to evolve and always be on the cutting edge of Marketing Capabilities. My favorite feature is the flexibility and ease of building personalization at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Tbh, I don’t have any major complaints about Agentforce Marketing. I wish some of the newer features were more enterprise-ready - but I know that is coming soon. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Orchestrating a deeply-personalized, omnichannel experience. ### 18. Salesforce Marketing Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica A. | Intern , Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud can process a large amount of data, and AMPscript is great for saving and encrypting data in the URL so I can use it later. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce only works with Marketing Cloud Engagement Plus. Marketing Cloud Engagement (MCE) doesn’t have that. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce makes it easier to find the data we need. Our team doesn’t have to export files or analyze them in Tableau before we can answer questions. ### 19. Powerful Personalization and Automation at Scale **Rating:** 4.5/5.0 stars **Reviewed by:** Harsh S. | Senior Technical Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Salesforce Marketing Cloud is its ability to deliver highly personalized, automated, and scalable customer journeys across multiple channels. Journey Builder makes it easy to design complex, behavior-based campaigns. Powerful data handling allows deep segmentation using CRM and external data. Omnichannel execution (email, SMS, push, ads) from a single platform keeps messaging consistent. Advanced personalization with dynamic content and AMPscript enables tailored customer experiences. Enterprise-grade scalability supports large databases and high-volume sends reliably. Overall, it’s a strong platform for organizations that want data-driven marketing with advanced automation and personalization at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I dislike about Salesforce Marketing Cloud is that it can feel overly complex and demanding for everyday marketing tasks. The learning curve is steep, especially when working with AMPscript, SQL, and data extensions, which means marketers often need technical or developer support to fully use the platform. The user interface is not always intuitive, and simple activities like managing data, troubleshooting journeys, or identifying errors can take more time than expected because error messages are often unclear. Additionally, the platform is expensive, with costs increasing as you add channels, contacts, or advanced features, making it less practical for smaller teams. Overall, while it is extremely powerful, Salesforce Marketing Cloud can be slow, hard to navigate, and resource-intensive for teams that prioritize ease of use and quick execution. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the problem of managing large-scale, personalized customer communication across multiple channels while keeping data, automation, and reporting in one place. It eliminates the challenge of working with disconnected tools for email, SMS, push notifications, and advertising by providing a single platform to orchestrate all customer interactions. It benefits me by enabling automated, behavior-driven journeys that respond to customer actions in real time, which improves engagement without requiring constant manual effort. The platform’s strong data integration and segmentation capabilities make it easier to target the right audience with relevant content, rather than sending generic campaigns. Additionally, its scalability and reliability allow campaigns to run smoothly even with large data volumes and high send frequencies, giving confidence that communications are delivered accurately and on time. Overall, Salesforce Marketing Cloud helps turn complex, data-heavy marketing operations into structured, measurable, and personalized customer experiences. ### 20. Customized Automation, But Complex **Rating:** 4.0/5.0 stars **Reviewed by:** Estevan S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really like the possibility of using Agentforce Marketing. Personalization is a strong point, as I can interact deeply with each user. Additionally, the automation and personalization at scale are incredible, which greatly facilitates communication with leads who download studies from my company. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Operational complexity **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to automate and personalize at scale, allowing for deep interaction with each user. ### 21. All-in-One Data Hub, but Journey Builder Feels Clunky and Hard to Edit **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that everything is in one place, so there’s no need to integrate multiple third-party tools. Agent Force makes it easy to pull data from different SF tools, not only to answer questions but also to build a profile for each user. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the journey builder a bit clunky. You can create very basic campaigns, but integrating different channels isn’t as straightforward as it should be. Also, once a journey is built, you can’t edit it, and the interface is difficult to use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ability to gather data from every point of view, and to track what the user is doing and why. ### 22. Intuitive Visual Interface and No-Code Campaign Creation **Rating:** 4.5/5.0 stars **Reviewed by:** Borja J. | Head of Digital Marketing / CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the visual interface of Agentforce Marketing. I really value the drag and drop, and that you can communicate with a virtual assistant that generates the entire campaign automatically. Also, I think this new update has really been a good facelift for the tool. The initial setup has also been very good. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** At the moment, there is nothing I can highlight that I don't like about the tool. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to generate filters and create segmented campaigns faster and without the need for code. ### 23. Vast features to use **Rating:** 4.0/5.0 stars **Reviewed by:** Darshan M. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Engagement distinguishes itself with its robust and highly adaptable Journey Builder, which provides much more advanced features than platforms such as Pardot (MCAE), HubSpot, and Marketo. This tool empowers marketers to visually map out and automate intricate, multi-channel customer journeys, incorporating real-time decision-making and personalized experiences. A key strength is its built-in support for mobile messaging channels like WhatsApp, SMS through MobileConnect, and push notifications—capabilities that are often only available as add-ons or are limited on other platforms. Thanks to this native integration, marketers can achieve seamless mobile engagement without the need for third-party solutions, making it especially effective for sending timely, personalized communications throughout the customer lifecycle. When combined with its enterprise-level scalability, advanced data management features, and AI-driven personalization via Einstein, SFMC stands out as a truly comprehensive and forward-thinking marketing automation platform. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Using SQL queries requires me to spend some time learning the language, which can be a bit challenging. This particular feature is not just a simple drag-and-drop tool, so it demands more effort to use effectively. Additionally, while other platforms might use different scripting languages, here I need to understand AMPScript to make the most out of it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Using separate platforms for WhatsApp marketing and SMS marketing used to be challenging. With this solution, we were able to connect to Salesforce, which made it possible for us to carry out extended channel marketing more effectively. ### 24. Easy-to-Use Platform That Connects All Instances and Plugins in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Josh E. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Connecting all instances and plugins in one place, while still using an easy-to-use platform, makes this an excellent platform overall. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I didn’t like the old Agentic AI experience; it left me wanting more. The new Next and Agents address those issues and make the experience better. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps remove tedious tasks by automating entry-level work, so I can focus more on strategy and the bigger picture. ### 25. Effortless Segmentation and Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Leia S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the segmentation feature in Agentforce Marketing really helpful for improving email efficiency, allowing me to send better emails. I also appreciate the two-way email functionality, which enhances my communication strategies. Additionally, the initial setup was easy, making it seamless to integrate into my workflow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to enhance segmentation and create better emails, improving my communication strategies with two-way email. ### 26. Easy to Use, Powerful Analytics and Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love how easy Agentforce Marketing (formerly Salesforce Marketing Cloud) is to use and how simple it is to share results. It really helps to keep all information in one area and allows for effective ROI tracking. There’s also a lot of opportunity to utilize the tool further, although we haven't had the dedicated resources to dive deep. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Campaigns are great but trying to fine tune some links to website tracking and LinkedIn paid social. Just more education is needed. A little challenging at first. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to centralize information and track ROI. It's easy to use and share results. ### 27. Strong Data Cloud Integration, but Segments and Automations Need Deeper Alignment **Rating:** 3.5/5.0 stars **Reviewed by:** Liviu B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integration with Data Cloud supports unified profiles and lets us apply email-channel-specific business rules through automations. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Segments from Data Cloud currently generate separate data extensions. Ideally, there would be deeper integration at the Automation level so I could use segment names directly. Also, there doesn’t seem to be any real awareness of customer-defined objects. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Activate email channel orchestration at scale for heavily regulated industries. ### 28. Powerful Multi-Channel Marketing and Personalization Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathon O. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I enjoy the depth of capabilities I can unlock in the platform, with multi-channel marketing and personalization **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be a complex tool, the barrier to entry has historically been high. There do seem to be efforts to reduce that friction **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It’s allowing us to speak directly to our consumers and personalize their experiences through the content and journeys we have them embark on. ### 29. Robust Platform with Advanced Journey Designs **Rating:** 4.5/5.0 stars **Reviewed by:** Manish T. | Director - Salesforce Solutions, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the robust platform of Agentforce Marketing and its ability to link to any external system. The easy drag and drop configuration for journey flows is great, and I appreciate that it can go very advanced with dynamic content and integrations through scripting. The extensive journey flow designs and advanced segmentation capabilities are also standout features for me. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It could be a lot more non-technical friendly. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for cross-channel, multi-touch campaigns and analytics in customer journeys, enhancing engagement and marketing automation. ### 30. Easy and intuitive: streamline the work **Rating:** 4.5/5.0 stars **Reviewed by:** Damian A F. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ease of use and the intuitiveness of the environment make everything easier and faster. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The management and monitoring of campaign shipments could be more comprehensive, as I feel that there are still some options or details missing to have a more integral control. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ease of integration with Data360 makes setting up campaigns very fast, agile, and timely. ### 31. Solid Campaign Capabilities and Easy KPI Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The campaign capabilities are solid, and common marketing KPIs are easy to track in this cloud. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some advanced features require technical knowledge, which means you may need to ask for support within your company. Of course, you can also learn on your own using the resources available on the Trailblazer platform, but honestly, that can take time and requires the capacity to respond and keep up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us track, reach, and better understand each stage of our marketing campaigns. ### 32. 360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Monalisha M. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalized, multi-channel marketing campaigns. Standout capabilities include strong AI-driven insights through Einstein, advanced automation, and smooth, real-time journey orchestration across email, mobile, and social media. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicated consultants. Users also report that it can be slow, lacks sufficient training resources, and sometimes feels like a collection of disjointed, older, pieced-together tools rather than a cohesive product. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We’re dealing with fragmented customer data, inefficient manual processes, and a lack of personalized, cross-channel engagement, which makes it harder to deliver a consistent experience. ### 33. Effective Data Centralization, Challenging Setup Process **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like most about Agentforce Marketing (formerly Salesforce Marketing Cloud) is the centralization of our customer data in one place and the ability to build and deploy journeys via the email channel specifically. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find understanding risk and governance on the platform challenging, which is crucial for reviewing with internal partners, especially as we move to an agentic workforce. Transparently giving that type of information so it's consumable could help adoption faster. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to connect to data clouds, enabling personalized marketing engagement. It centralizes customer data and enhances campaign execution with email journeys, improving team efficiency. ### 34. Best-in-Class Marketing Tool for Omnichannel Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I truly do think it’s best in class for a marketer. There are so many tools and options for communication across all channels. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I understand why pricing is so piece mail. And there are many reasons why you would want that. But at the same time it can make it difficult when trying to advocate for my org to adopt a new product because the thought is “another cost?” Vs something just being included. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Right now I wouldn’t say there’s a specific problem so much as it’s just letting us get business done. Sending out email content to customers. ### 35. Beginner-friendly Builder with Powerful HTML & AMPscript Options **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer F. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Anyone can use it - beginners can create with drop and click, and experts can use html and amp script. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the journeys are built in mostly journey data and it can be difficult to leverage real-time data without exiting the customer from the journey. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Increasing the number of customers who have signed required documents; using email and SMS reminders. ### 36. Easy and straightforward **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrigo V. | Digital Product Owner - Marketing Automation, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Creating a seamless experience for the customer is much easier now. Being able to have the data available in Data 360 is a big improvement compared with MCE. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It loads slow sometimes. And it does not work so well when having more then one tab oppened **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Customer experiences and having the customer in the main seat. Data residency, segmentation and activatio ### 37. Eager to Learn More About Building Pages and Updating Templates in Salesforce Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I would like to learn more about salesforce marketing cloud is how I can create the pages and change templates without having to restart all over again. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don’t like that it sometimes lags and occasionally breaks down on me. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I’ve been able to build templates, and the drag-and-drop option is great. It has helped speed up the process. ### 38. Great for Email Automation with Journey Builder and Automation Studio **Rating:** 4.5/5.0 stars **Reviewed by:** Thilan P. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's a great platform to to send emails specially using journey builder and automation studio.Also transactional sends as well **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be not.easy to earn like other email platform and some find it it's a steep learning curve **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Contacting existing and prospective customers for via emails sms and push notifications. This helps to increase customer retention and new customers ### 39. Flexible Automation and Personalization in One Powerful Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mangal S. | Marketing and Personalization Manager, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the flexible automation, multi-channel journey in one place and easy to set up the journey. Aslo easy to personalize campaigns, track customer behavior, and optimize engagement across channels. Customer support is also decent; we mostly get the response within the day. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't have such dislike, but few features always require technical expertise to set up and maintain. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** SFMC helps to solve the challenges of managing and personalising the communication with customers across multiple channels. We’re able to deliver more relevant messaging, improve customer engagement, streamline campaign execution, and make data-driven decisions ### 40. Targeted Journeys and Einstein Reporting for Better Customer Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Marco E. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The way we engage with our customers. Targeted email campaigns based on segmentation and the ability to use Einstein for reporting. Also the ability to use journey builder to create an unique experience **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The limitation to explore other tools such as MCP and Next without having a dev org. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Creating the opportunity to use MCP for next best action. ### 41. Strong Marketing Insights in One Platform, Though Setup Depends on Clean Data **Rating:** 3.5/5.0 stars **Reviewed by:** Jered B. | Luxury Stores Lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's on platform and connected to where Sales tracks their opportunities and quotes, so it can be leveraged to give a wide array of marketing insights. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It seems like it takes a while to get started if you don't have perfectly clean data. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** If adopted it would help us gain quicker and more in depth insights on campaigns. ### 42. Powerful Campaign Tool with Improved Data Analysis, Needs Better Support **Rating:** 4.5/5.0 stars **Reviewed by:** Gaganpreet Singh D. | Squad lead for Experimentation, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the campaign setup in Agentforce Marketing. Also, data can be easily extracted from Agentforce Marketing for further analysis. It's a big brand and a reliable product. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't like tech support, because more often they are slow or don't do anything and just waste time. Also, the initial setup was not so easy and took a lot of time. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for setting up campaigns, sending communications, and extracting data for customer targeting. ### 43. Unmatched Flexibility and Personalization for Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Aman K. | Consulting Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform’s flexibility is a major advantage. With Data Extensions and tools like AMPScript, we can build complex data models and deliver deeply personalized, dynamic content in every message. This allows us to maintain highly relevant, consistent customer experiences across all touchpoints—something simpler automation tools can’t achieve. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface in Salesforce Marketing Cloud Engagement can feel cumbersome, often requiring multiple clicks to complete straightforward tasks. It also tends to lose context—for example, collapsing folder structures after a page reload or when performing repeated actions. Beyond that, the platform would benefit from a more fully integrated query studio and stronger, more effective search capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement to manage ad campaigns and track customer interactions, helping streamline the entire B2C process. By integrating data from sales, service, and commerce, it provides a unified customer view that strengthens our overall marketing strategy. ### 44. Journey Builder’s Drag-and-Drop Interface Makes Building Campaigns a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea H. | Member, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The Journey Builder and its visual drag-and-drop interface are probably what I like best. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform can be somewhat complex to learn and manage, especially at first. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Previously, we didn’t send our emails ourselves and relied on a third party. After bringing this in-house, we’ve been able to move faster and get to market more quickly. ### 45. Highly Customizable, But UI Could Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Philippe C. | Technical Architect, Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I appreciate the high level of customizability that Salesforce Marketing Cloud Engagement offers. It does not impose restrictive limitations on what I can do, allowing me to tailor solutions specifically to the needs of my clients. It gives me the tools I need to build any marketing automation solution that my clients can think of. Additionally, I value the reliability and effectiveness of Salesforce Marketing Cloud Engagement as a marketing tool, especially noting its suitability for large companies. It provides a robust framework for managing complex marketing data and email campaigns, whether they are one-off commercial promotions or substantially data-intensive transactional campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface of Salesforce Marketing Cloud Engagement is often cumbersome and requires many clicks to accomplish simple tasks. The UI also frequently loses context, such as collapsing folder structures upon page reloads or when repeating actions. Additionally, there is a need for a more robust and fully integrated query studio and more powerful search features. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement for managing marketing data and email campaigns, including data-heavy transactional ones. Its customizability enables building tailored marketing automation solutions for clients. ### 46. All-in-One Platform with Powerful Data 360 for Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Derek D. | Undergraduate Researcher - Human-Computer Interaction, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Everything being on one platform is great plus data 360 is going to open doors for personalization and segmentation that wasn’t possible before **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Still a bit clunky with flows and bugs in the demos we had. This has to be fixed in time **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Orchestration of multiple journeys or automations based off of one behaviour or action ### 47. Efficient Data Management with Smooth Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the data management features of Agentforce Marketing, which allow customers to unify and segment large and complex sets of data with clicks and not code. The two-way messaging is also something I really appreciate. The initial setup was fairly seamless, and I found the recent updates to the documentation make it very easy to follow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Scale and reporting **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to solve issues with journey orchestration and data silos. It unifies and segments large data without code, easing management. The two-way messaging feature is also a major plus. ### 48. Digital Review **Rating:** 5.0/5.0 stars **Reviewed by:** Jana G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Most helpful thing about Agentforce Marketing is the ability to pull up analytics with ease using its agents. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There are times I can to continue to add chat prompts for our agent forces. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I like I have can pull up data easily which allows to me to better use my time for creating campaigns. ### 49. Yari Review **Rating:** 5.0/5.0 stars **Reviewed by:** Yari V. | Digital Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like using Agentforce Marketing for its reporting feature. It really helps with deciding on new ideas. Also, the platform is very easy to navigate. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It glitches and logs me out. The glitches can be improved. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I find Agentforce Marketing useful for doing sends and the reporting helps me with deciding on new ideas. ### 50. Streamlined Event Marketing with Room for Usability Improvements **Rating:** 3.0/5.0 stars **Reviewed by:** Tim H. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that Agentforce Marketing (formerly Salesforce Marketing Cloud) is integrated into our overall sales ecosystem. The tool helps us seamlessly register and manage communications for reaching out to potential donors and attendees for major upcoming events. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Our marketing team finds Agentforce Marketing difficult to use, so user-friendliness could definitely be improved. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** n/a ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-09+18%3A12%3A47+-0500&secure%5Bsession_id%5D=7777de3a-c5f9-4377-909a-50c427192310&secure%5Btoken%5D=53a0c4d9c3cfcac0793f6b1e34fd8ffb64319e2507c67e76e9a20964a02a4a6d&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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[Veeva CRM](https://www.g2.com/products/veeva-crm/reviews) - [Veeva Vault](https://www.g2.com/products/veeva-vault/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Lead Monitoring** - Features - Performance - Identification **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (761 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,189 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (610 reviews)