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The 2024 G2 Buyer Behavior Report
AI fuels software spending, but buyers expect fast ROI, finds G2's 2024 Buyer Behavior Report—based on a survey of 1,900+ B2B buyers across the globe.
Your finger on the pulse of software
Our latest edition of the State of Software zeroes in on key indicators derived from G2 data to map the fastest-growing, highest trajectory, and most trafficked software categories. We also examine buyer sentiment and value -- parsing out which segments are delivering ROI fastest.
How high-growth SaaS companies win on G2
Our ultimate growth guide helps you navigate the four key challenges all SaaS businesses face today.
4x MQLs and 81% larger deals, G2 proves ROI
Learn how B2B software and services providers are driving growth with G2 Marketing Solutions in this analyst-validated ROI analysis from GTM Partners.
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