Reach more potential customers
Control on money spent
Location to Searchers
Target Highly Specific Searches
Pay only per click
Tracking concrete results.
Integrating with other marketing channels.
Providing valuable insights.
Allows you to reach out to specific groups of people - by location, gender, age group, profession, etc.
Enforces a very compact form of advertising - it is easy to read and does not affect the UX on the web too much.
You pay for what you have actually used - so the pricing is very fair.
Gives specific phrases that return SEO results
Highlights important terms
A high number of conversions that otherwise we would never achieve
High increase in traffic
More targeted traffic
Brand awareness via Display Ads
Create A/B test messaging for very targeted high-intent audiences.
Geo-targeting capabilities in AdWords are great.
The scale obviously here is unmatched.
Adwords supplements search engine optimization by the ability to bid for placement on the first page of search engine results.
Adwords keyword reports will help a business refine the content of their landing pages on their website so as to better answer the searchers' queries.
Adwords uncovers those potential customers who are searching for information about a specific product or service and those who are viewing related content
High-value keywords are always competitive
While Google PPC advertising costs less than a lot of other types of advertising, it can still add up—especially if you’re not careful.
shared budget leads to loss of control.
It can be confusing to get started.
A lot of functionality is buried behind a lot of legacy pages and weird user paths.
I'm not sure who to call for live support.
Spend your money wisely for a better ROI
Targeting more potential customers
Brand marketing and audience retargeting