Google Ads Reviews & Product Details

We have B2B business so we had tried multiple networks but Google ads work best for us. It is so easy to reach to our customers using this tool. It has become now so easy to run ads even for the first time. The support staff is best they help us in clearing all our doubts and ensure that we get value for our money. I like the display ad, retargeting that help us to reach out to get attention of our customers. The site links and call now ads have helped us to really scale our business

The CPC is high as compared to other networks that is a concern

We have been in a really competitive market so it is immensely hard to reach out to clients organically so we use Google ads to directly reach to our clients and Google text and display ads have really helped us to get more clients and leads

Google ads is a unique system that has allowed me to purchase ads for other tools like, websites, apps that are in the Google display network, and Gmail. The tool offers the best and effective way for my products or brand to get noticed by the prospective audience. With Google Ads, we only pay for the campaigns one the visitor clicks on the ads. So, the tool is convenient. With the help of analytics, we can improve the campaigns in a short time.

While the tool offers numerous advantages, we hate some things. For instance, it will reduce the amount of data in keyword planner, unless you utilize a minimum amount every month. It features some similar phrases that might not provide the desired outcome. Additionally, Google's recommended keywords tend to be irrelevant to our campaigns. Apart from that, google ads are expensive since you must pay higher amounts to find visitors to click on your ads.

Are you ready to start using Google Ads? Don’t procrastinate. You might experience a market challenge, but don’t give up. Once you start using google ads, you will be in a better position to command a vast audience that will make visitors see your services and products. Most of the viewers will purchase the products.

We've been using this tool for more than six months, and it has been instrumental in our marketing campaigns since it has increased leads and has helped us convert some leads into real customers. When doing that, we get a chance to sell our services effectively, thus increasing the business income. Google Ads plat a vital role in assisting our business to reach out to a broad audience and increase popularity.

Google Ads platform is unique in that it allows the user to buy ads for its other properties like the famous Gmail and YouTube, millions of websites and thousands of apps that are in the Google display network.

Benefits of Google Ads:

Always provide a way fast to get noticed by the visitor.

It enjoys a very large audience in social media.

Allows one to pay only when somebody clicks on your Ad.

Easy to control your budget.

Enables remarketing which reconnects you to relevant leads.

With useful analytics, one can improve the campaign in a short period.

You can target ads for relevance.

Although Google Ads is great, we do not like :

It would have reduced data in keyword planner unless you spent a minimum amount each month.

Broad match is never reliable.

Similar phrases may not bring the desired results.

Google’s suggested keywords are sometimes irrelevant to your campaign.

Ads are costly because you need to pay higher in order to get searchers who will click on your ads.

Are you willing to use Google ads? My take is, don’t postpone. You may be facing a market challenge, don’t worry. The moment you apply Google Ads, you will be in a position to command a broad audience, which in return, make viewers see your products and buy them. Consequently, your sales will shoot up and your income streams will rise, which is your daily target.

I have always used Google Ads, and they have been instrumental in marketing campaigns because they have increased leads, and converting some of the visitors into customers. When doing so, we get to sell our services with ease hence increasing the company’s income. Google Ads play a significant role in helping us reach out to a vast audience and increase my popularity.

Reach more potential customers

Control on money spent

Location to Searchers

ads extension

Target Highly Specific Searches

Remarketing

Pay only per click

Tracking concrete results.

Integrating with other marketing channels.

Providing valuable insights.

Allows you to reach out to specific groups of people - by location, gender, age group, profession, etc.

Enforces a very compact form of advertising - it is easy to read and does not affect the UX on the web too much.

You pay for what you have actually used - so the pricing is very fair.

Gives specific phrases that return SEO results

Highlights important terms

Easy reporting

A high number of conversions that otherwise we would never achieve

High increase in traffic

More targeted traffic

Brand awareness via Display Ads

Create A/B test messaging for very targeted high-intent audiences.

Geo-targeting capabilities in AdWords are great.

The scale obviously here is unmatched.

Adwords supplements search engine optimization by the ability to bid for placement on the first page of search engine results.

Adwords keyword reports will help a business refine the content of their landing pages on their website so as to better answer the searchers' queries.

Adwords uncovers those potential customers who are searching for information about a specific product or service and those who are viewing related content

High-value keywords are always competitive

While Google PPC advertising costs less than a lot of other types of advertising, it can still add up—especially if you’re not careful.

shared budget leads to loss of control.

It can be confusing to get started.

A lot of functionality is buried behind a lot of legacy pages and weird user paths.

I'm not sure who to call for live support.

Spend your money wisely for a better ROI

Targeting more potential customers

Brand marketing and audience retargeting

Google ad is the worlds top advertising network I found ever because, with the help of this ad platform, I can show the ads to those clients who are interested in my business or service, also I like its display ad type which is very beneficial for the brand awareness campaign.

As google ad is the topmost advertisement network around the globe as compared to all the ad networks, the only thing with this ad network is the cost of advertisement is high with google ads.

Google Ads is definitely the major search ad network. Don't forget the CPC cost for running the ads with google network, as it is slightly high as compared to other ad networks.

To grow your company I might suggest buying Google Ads traffic as it is of top quality and practically limitless.

With the help of google ads, I have successfully run lots of search campaigns and got very good conversion rates, also I found google ads, the best ad platform for creating brand awareness through running display ads.

Google Ads has come a long way in the past 10+ years. The current platform is incredibly powerful and customizable, with incredibly detailed metrics and reports available to help you slice and dice your data however you see fit. Targeting options are also robust, as are the capabilities to customize ads with modifiers, extensions, etc. Google ads are a great way to get in front of highly relevant audiences—if you know what you're doing.

As with most things related to Google, feature and functionality constantly change with Google Ads. If you aren't a power user, it can be hard to stay on top of the latest updates and changes. The platform also has a steep learning curve, and getting in and playing around is really the only way to truly learn the ins and outs, though there are tons of resources available to help.

Take advantage of the online resources available and complete the Google Ads certification course to test your mastery of different components. It might also be worthwhile to invest in paid training as the platform is very robust and proper training is essential to make the most of the product and to earn the highest ROI. Also, download the offline editor for bulk account changes

Lead generation for b2b

Since using Google Ads to promote our small firm, we have experienced nearly double the amount of intake calls that we receive. I love how the Google Ads Dashboard shows us the data on who is seeing our ads, when they choose to click on the ad, and so much more! It also allows us to quickly and easily create new posts and ads to continue to market our firm. The Dashboard shows us what ads are performing well and what are not, so it's easy to narrow down our focus.

Google Ads can be a bit expensive in the beginning when you are figuring things out. Once you know what works and what doesn't work, it's easier to figure out the target audiences and key words to use from the best performing ads.

The pricing may look intimidating at first glace, but it pays for itself in no time!

We are a small fish in a big pond, Google Ads helps us to market our firm online and reach even more clients than ever possible. We tossed around the idea of internet based ads for a while because we weren't sure how many people actually see them or actually click on them, but we are very happy with the results!

Google Ads are affordable for anyone on any budget, even nonprofits. Google Ads gives you the ability to control your budget and set daily spending limits, so you don't have to worry about spending more than you've allotted for advertising.

We had some difficulty targeting ads to within our service area (inside our state), but we weren't able to determine if this feature was missing from Google Ads or just too hard to find.

Make sure to keep a close eye on how your ads are performing and how much you have spent. Don't just look at clicks, but focus on the return for your investment. If you can get more than a couple dollars of profit per visitor to your website, then Google Ads are a great, affordable option.

Google Ads is more affordable than other advertising options like radio or television, and allows us to reach a younger audience than older media formats.

The Google Ad campaign was easy to set up and run. I was able to select an audience easily. Customer Service line is quick to answer questions... even if they can't solve your problem.

The campaign I ran was a pay-per-click ad. This was not clear when I started running the ad. I wish Google Ads had given the option to do either pay-per-click, OR an ad with set dates. Instead my ad is now running for as long as it can until we get enough clicks to fulfill the budget. This is unfortunate as my ad is for an event that will take place before the ad runs out of clicks.

I am also unhappy with the billing system. I run three business accounts and each business has its own credit card for ad spending. Google only allows you to run one card at a time. I have two campaigns running at the same time (each for a different store) so now they are both being charged to one card. Customer Service was not able to change this because the campaign already began.

This is a great way to get into Search Engine Marketing IF you have one business and want brand exposure. Probably not the greatest solution for SEM ads around events, or multiple business locations.

We are using Google Ads to boost SEM activity.

There are two best things about Google Ads: the layout and the support. The platform gives you a lot of information in terms of how your ads are performing. It's easy to read and easy to understand once you familiarize yourself with the various reports. Fortunately Google has excellent support, tutorials, and documentation to help you understand what you're looking at. Once you get comfortable with them, analyzing your data becomes very easy.

The trickiest thing about Google Ads is getting started. Despite the helpful documentation once you get rolling, the setup process (and linking your account to your website) isn't as straightforward as I would have liked. I wound up walking through the process with the help of third-party YouTube videos rather than using any help from Google directly.

Go through slowly at first, find some good YouTube videos, make sure to read all the documentation, and don't hesitate to reach out to Google support if you need it. It can be daunting at first but overall it's been worthwhile.

We're trying to solve the problem of online advertising. Facebook ads are okay, but they can be real hit or miss because buyer intent isn't there when people are scrolling through Facebook. With Google people are usually looking to buy what they're searching for. This has given us the benefit of a better ROI with Google Ads over Facebook.

What I like most about Google Ads is that you can get tons of segmented traffic for any type of market. The configuration of the campaigns is really simple and the same platform offers the best options of keywords to reach the public that really looks for your service or product, which increases the percentage of success of each campaign.

The cost per click can be really high especially in the keywords that have the highest amount of traffic which causes a considerable increase in the cost of each campaign.

If you are looking to obtain new customers for your company, Google Ads is without a doubt your best option.

Google Ads has helped us to increase the number of visitors that enter our website and these visitors are people really interested in buying what you offer. Since we used Google Ads we have increased our number of clients locally and we are currently conducting campaigns to increase the number of customers throughout the country.

Easy to set-up and so many powerful opportunities to nurture your campaigns. I use Google Ads to generate leads and build awareness for clients, and our own business. is managed out of our communication department for the most part, though I manage the ads for the product that I manage. Provides in-depth insights on how ads are running.

The organization of campaigns and ad groups can be confusing. It used to be relatively simple to set up Adwords. The biggest concern we have is the potential for fake clicks, particularly with display advertising. A good number of our clicks come from tiny, obscure, or fake websites that generate 50%-100% click-through rates.

Well, it caused more issues than it was useful, for conversations is basically worthless. The customer service is absolutely one of the worst. There are no visible results from the usage of this software.

I like how easy it is to go between all the accounts I work with. I also love Google Ads editor to make widespread adjustments easier. Being a Google Partner, I also love the support we get from our Google reps. I also love all the new betas Google continually comes up with.

I don't like how Google Ads Express doesn't show up well when used in tandem with a normal Google Ads account for a client. Some clients like us to use both, and it can be a bit frustrating going back and forth.

Do the Google Ad Academy training. Also try implementing different campaigns and playing around within Google Ads until you feel comfortable. I would also recommending shadowing other users.

I help manage and create different ad accounts for clients. Using Google Ads, we have been able to get our clients leads and to help their businesses grow.

I love being able to run so many reports, after data has been collected, in order to learn more about a particular vertical and how we are competing in the current marketplace. There are so many views, metrics, and segments that allow me to analyze data, make strategic decisions, and consult on overall marketing tactics. Google Ads is continually improving their platform and functionalities and while there are a ton of gaps that need to be addressed, a lot of good use can come from it.

I absolutely detest Google's underdeveloped process and software for detecting and honestly crediting invalid click activity. I work at a Google Premier Certified digital marketing company and while our dedicated rep team is superb, no one at Google is able to have transparency with how they detect and combat click fraud/invalid activity. We shouldn't have to be piloting a third party software to ensure clicks are coming from valid traffic sources and to also make sure Google is fully refunding the paid-for invalid clicks that happen to squeeze by their loose and obsolete algorithms. Google has the bandwidth, resources, and brains to have a better system for this and it should be a bigger priority than it currently is.

I also don't like seeing situations that would be a "quick fix" on Google's end that cost people a ton of money very quickly, especially if they don't know what they're doing. For example, the default geo-target setting in Adwords Editor should NOT be set to target the entire world. That's just stupid. It should give an error message and not even post the campaigns to Google Ads until those basic settings have been touched by the user. Google has gaps like these that take advantage of novice users that could be easily fixed.

The certification programs are very useful. Keep in mind that you'll learn the best by trial/error if you're doing it yourself. If you want to do a step better than that, hire an agency that specializes in PPC Google Ads. You'll get far better support, better performing campaigns, and a quicker ROI than you would on your own. If you've got a business to run, you do not have time to learn how to run a successful, scalable, full funnel PPC campaign.

Google Ads is able to connect lower funnel traffic/leads with businesses since people performing searches on the Google network are actively seeking out specific services and/or products. When we're able to identify these audiences and effectively retarget them, the leads are so valuable.

Google Ads is gives advertisers access to a colossal inventory - Google search engine users across nearly all countries and languages. Google searchers often have a high intent in their searches, whether it's researching a product or a service, and Google Ads is the way to target and market to them.

Click costs can be higher than competitors, such as Bing Ads. Targeting is also much more limited than with other networks.

Google Ads is the leading search ad network. Keep in mind the cost - while you can set a low daily budget, if your CPCs are too low you likely won't get any traffic. If you're budget conscious you may want to try Bing Ads.

Google Ads has huge inventory, and is a must for anyone needing quality traffic. It integrates extremely well with other products, such as Google Analytics, and is the go-to for online media buyers, small businesses etc.

I'm someone who thrives on data and metrics, and Google Ads does a wonderful job of having a report for almost anything. As an Agency, I also like the ability to see all of our clients under one login. Super easy to be able to compare campaign strengths and weaknesses between clients.

My biggest pet peave with AdWords is that some features and options are buried deep in sub menus that make no logical sense. I've spent literal hours looking for something as simple as offline conversion tracking. Adding users access to your account seems to be a really backwards way of having to do it , too. Some recent changes have put some more user friendliness into it - but take my advice and if you are unable to find something, just head to Google and ask "Where can I find _____________ in AdWords".

If you're thinking of using AdWords and managing any campaigns, whether your own or for a client - take the time to become AdWords certified. There is a whole lot to learn about Google Ads, and Google really knocked it out of the park with ther study course. It doesn't hurt to be able to drop the "Certified AdWords Partner" on your resume, but the knowledge you gain will help you to effectively manage the campaigns.

We manage AdWords/Google Ad accounts for a number of clients in the home improvement industry. Since these are higher ticket items, AND because people are doing a ton of research online before making such a purchase, it's been great to take a deeper look at the habits / buying / searching trends of our target demographic so that we can customize Ads that speak to our audience.

What I like the most about Google ads is that it allows me to research keywords, explore the competition and control the spending of each campaign in several ways. The configuration of the campaigns is very simple, you only need the title of the ad and the description to have the campaign ready and capture all the traffic that Google Ads can bring us.

On some occasions they have denied me an advertisement without knowing why, they also increase their CPC if they do not like the quality of the page. Even so, I think it's a very cheap way of acquiring advertising and attracting new clients.

As I said Google Ads allowed me to conduct a keyword research, explore the competition and control my budget optimally, what has resulted in more traffic to our website and new customers which is what we wanted from the beginning.

You can be up and running in 30 minutes. It doesn't take a lot of time to get your ads up and running and in front of searching eyeballs. Of course, getting clicks and optimizing spend -- that is where you can spend endless hours poring over data and tweaking your campaigns. I like how you can tie your systems together -- YouTube, Google Analytics, Social Ads, Network Ads, Re-targeting .. you really need to use all these pieces of the marketing puzzle to be successful.

I also like the keyword research tool. I use that for SEO purposes all the time. It is a very handy tool not only for paid search but for SEO as well. But when you find a great keyword, it is super easy to create and import a campaign based on that keyword.

Conversion tracking can be tricky. Sometimes the conversion pixel will double-fire, sometimes it won't fire at all. When you are an agency that manages a paid search ad account, the client always looks at the conversion and cost-per-conversion data. If it isn't right, the client will question your entire marketing operation! I wish there was a better way to test conversions. Yes, I know GTM has some tools for that, but still . . would be great to be able to click and ad, fill out a form and see if the conversion fires properly.

Get your AdWords certification -- if you are an agency. If not, learn everything you can do in the platform. It's the only way to run a successful AdWords Campaign.

AdWords is great for agencies. We can fill a lead gen funnel with a properly managed AdWords campaign. Plus, all the reporting capabilities and systems integration really make AdWords a robust platform. We use the API to generate real-time reports to share with clients. It is a fantastic way to tie not only AdWords data into a real-time dashboard, but we can pull in other platform data as well. Tying the AdWords account to a Google Analytics account increases your reporting capabilities even more.

Nothing I can think of. See what I dislike for more info.

Just about everything. So we started advertising our products from 31st of July and after about 3 weeks, all of the ads were disapproved. I contacted support and they asked me to wait while they investigate. Next day, came back and said one of our landing page had virus redirection codes and he gave me a bunch of links that I must remove in order to be approved again. As of my 15+ years webdesign experience, I swear I would never put a virus redirection on my site (It would surprise me if i see one). Had no other choice so I contacted my hosting company which they had scanned my entire site to find those redirection links but nothing were found. I told Google about the scan result and they said they will escalate my concern to their team. Next day, they replied back and said they still found the virus code. So I delivered message to my hosting company again and they had 3rd party anti-virus company to scan my entire site. Result was clean as ever be. So I delivered message to Google support again, and surprisingly this time they said the scan result from their end was clean as well. Oh nice! Pain is over? NOT! My ads status was still disapproved even after 2 days which they said it only takes 24hrs maximum to take effect. So I contacted support team again and a different person answered who has no clue of what's going on and again, told me that they found lists of virus redirection codes on my landing page again. Are you serious? We hadn't touched our site during this whole process! Where did the virus come from? Without hesitation, I asked my hosting as well as 3rd party company to run a full scan on my site again. They gladly helped to scan my whole site again and result was CLEAN. They also suggested me to talk to the Google Ads supervisor directly to resolve this kind of issue as there's been reports that Google Ads sometimes uses cached data to collect information. I was getting annoyed but contacted Google support to talk to their supervisor. A lady answered with very annoyed attitude and she cut me in the middle of talking and just hung up after she finished talking. I emailed back and said find me someone else if you're going to answer like that attitude. So she passed me to her supervisor. Was supervisor any different? Hell NO. This was last Saturday, and he said that the scan is clean, hence he escalated the concern to their team to update. I asked if there's any chance that their system might be glitchy and he strongly denied. After 2 days, status was still 'disapproved'. I asked If there's no glitch in their system and scan result was clean, why is there such delay? He said he will re-escalate my concern to their team. Since then, these incompetent idiots aren't responding. Probably busy fixing their glitchy program or who knows what. This testimony will be told until everyone realize how incompetent and arrogant they can be.

9/11/18 Update: Extremely poor communication level and no follow ups. Last reply I got was a week later with automated message. That was after I was getting sick of waiting and did a follow up call myself.; Also, I don't want to be a racist but all of their staffs are Indians and it is extremely hard to understand their English accent (especially over the phone). Anyway, they asked me a screenshot of a Search Console to prove my site is clean. And my site WAS clean after reviewing in Search Console so I attached the screenshot in reply to their last email and haven't got a response since then. Since my case was handed over to the supervisor, everything gotten worse. Never had or seen this kind of poor support experience from any company I dealt before.

Never

Ads were disapproved for 3 months and still on going with issue

Adwords is a must have for every business because it tracks the number of clicks you receive from customers on your website and a lot of other traffic that goes to your business. Each month I send our clients a report of what results they've got on their ad campaigns and whether they would like to change the ad around for the next month. I also like that it is very customizable with being able to choose a budget, schedule, and have the option to edit the content if it is not performing the way you want it to,

I dislike that it can be a bit confusing to someone who is just starting to use Adwords. It took a few months to really understand how to properly place an ad on Google and which keywords were most effective.

Be sure to watch a few videos pertaining to how to properly place an ad through the campaign manager because it could be a bit confusing.

Some business problems we are solving are helping our clients know which keywords and ads work best to show up on a higher rank on Google. Adwords will send you notifications on whether an ad campaign is performing well, and which keywords you have to fix.

Very affordable, depending on which audience and how much of an area you’re wanting to spread the word about your business to. It’s very easy to manage, picking a photo or video, whether it’s from social media or your own personal devices library, and essentially you answer easy questions on what you want to accomplish with the google ad and google does it for you!

Only thing I dislike is that it starts off slow (advertising revenue/audience numbers) but then it works it’s way up after time! Per usual, just be patient

Getting the word out about my personal training business without having to copy and paste business invites/messages individually to everyone I can find on social media. Google does the tedious work for me. It saves me time, energy and is efficient!

The reporting features are excellent-- easy to customize, detailed, clear. Their email updates are also the one kind I actually read; they're insightful, useful and keep me on top of my company's ads and expenditures. I've also had some great experiences with certain AdWords account managers (on Google's end)--truly enthusiastic about helping us, passionate about getting to know me and my company's needs and interests..

Big learning curve, and the earlier versions were difficult to use. Until I arrived at the company, no one wanted to go anywhere near our 2 AdWords accounts, and they pushed the project into my hands. I'm glad to say I conquered AdWords, but it took some time! I also hate that AdWords account managers are assigned to your company for only a limited time- not really much time to familiarize themselves with your company and advertising needs.

If you're in an office management position like I am, and without an advertising background, then you'll a bit if work to do in learning and mastering AdWords, but when you do it is definitely worth it! If you want the right kind of support from Google's end, you have to actually use your account regularly. I've had truly excellent experiences with some of the account specialists that have been assigned to my company; my company's ads have been most successful during their respective periods of working with me.

We've become more successful in getting our name and brand out across the DMV.

I like Google Ads because I can easily set budgets and monitor campaigns in real time, so I know if my campaigns are profitable. I feel that I have 100% control over the design and budget of my campaign, so I do not worry about spending too much. Adwords is without a doubt a great option to reach many more customers quickly and with a budget to suit you.

It is difficult to use if you do not have knowledge in PPC advertising or general knowledge in digital marketing.

I use Google Ads locally and it has helped me raise awareness about our brand and services we offer, as well as attract new local customers. Likewise, by using this tool, we have been able to discover new areas where we can compete, greatly expanding our target audience with each campaign.