# TikTok Ads Reviews **Vendor:** TikTok **Category:** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 144 ## About TikTok Ads TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size. ## TikTok Ads Pros & Cons **What users like:** - Users appreciate the **ease of use** of TikTok Ads, enjoying simple tools and engaging formats for effective advertising. (6 reviews) - Users value the **extensive audience reach** of TikTok Ads, enabling even small brands to connect with vast demographics. (4 reviews) - Users love the **natural integration** of TikTok Ads, which enhances creativity and audience engagement effortlessly. (4 reviews) - Users admire the **seamless integration and powerful targeting** of TikTok Ads, enhancing their marketing strategies effectively. (3 reviews) - Users appreciate the **easy-to-view analytics** of TikTok Ads, enhancing ad performance tracking and campaign management. (3 reviews) - Users love the **high-quality engaging content** TikTok Ads provides, effectively promoting products and services creatively. (3 reviews) - Creative Freedom (3 reviews) - Creativity (3 reviews) - Users value the **intuitive design** of TikTok Ads, enhancing their marketing efforts with seamless campaign execution. (3 reviews) - Users appreciate the **ease of use and integration** of TikTok Ads, effectively reaching younger audiences with its features. (3 reviews) **What users dislike:** - Users find the **slow campaign launch duration** frustrating, as it disrupts their marketing plans and spending initiation. (2 reviews) - Users find TikTok Ads to have **limited targeting options** , which restricts their advertising effectiveness compared to competitors. (2 reviews) - Users find the **limited targeting options** of TikTok Ads challenging, impacting their campaign effectiveness and focus. (2 reviews) - Users express frustration with TikTok Ads due to a **steep learning curve** and **unpredictable algorithm performance**. (2 reviews) - Users often face **algorithm limitations** with TikTok Ads, encountering repetitive content and excessive ads that hinder engagement. (1 reviews) - Dashboard Issues (1 reviews) - Difficult Learning (1 reviews) - Users desire more **detailed reporting** from TikTok Ads to better understand ad performance and placement. (1 reviews) - Users face **ineffective advertising** , with repetitive content and excessive ads making the experience frustrating and time-consuming. (1 reviews) - Learning Curve (1 reviews) ## TikTok Ads Reviews ### 1. Fast Audience Reach, but Requires Strong Creative and Ongoing Testing **Rating:** 3.5/5.0 stars **Reviewed by:** Candy N. | Global Digital Marketing Expert, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2026 **What do you like best about TikTok Ads?** What I like most about TikTok Ads is how quickly it can reach highly engaged audiences through creative, short-form content. The platform is also great for testing campaigns, building awareness, and driving results—especially when the targeting and creative are well aligned. **What do you dislike about TikTok Ads?** The biggest downside is that performance can depend heavily on having strong creative content, along with consistent testing and iteration. Results can fluctuate from one period to the next, but when campaigns are properly optimised, TikTok Ads can still be a very effective channel for building awareness and driving engagement. **What problems is TikTok Ads solving and how is that benefiting you?** TikTok Ads helps address the challenge of reaching new audiences and building brand awareness through a highly engaging format. It also enables faster campaign testing, supports creative learning, and provides performance insights, which helps us understand what content resonates and where to invest our budget. ### 2. Very low CPMs: a great tool for diversifying channels **Rating:** 4.0/5.0 stars **Reviewed by:** nicolas a. | Customer Acquisition Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about TikTok Ads?** The CPMs you can achieve are very low compared to Facebook Ads. I think it’s a great tool to diversify your marketing channels once you have already mastered Facebook Ads. **What do you dislike about TikTok Ads?** The results from conversion campaigns aren’t the best. Still, it can work well as a second or third advertising channel. TikTok also tends to modify ads automatically, sometimes adding older ads back into campaigns or even generating new ones with AI. Because of that, you really need to be careful with settings and oversight so you don’t end up hurting your brand image. **What problems is TikTok Ads solving and how is that benefiting you?** It helps me diversify my advertising channels, especially during high-spend seasons, by delivering strong reach and impressions at a lower cost. For me, it’s a channel that effectively combines performance with branding for specific moments when I need both. ### 3. Advertising with a creative and organic style that drives the discovery of potential customers **Rating:** 4.5/5.0 stars **Reviewed by:** Raúl S. | PPC Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about TikTok Ads?** It is an advertising platform that works very well in the user discovery phase. It also promotes a more organic and creative style of advertising that adds value to the user. **What do you dislike about TikTok Ads?** Like other advertising platforms, it focuses heavily on automatic bidding systems that reduce control over campaigns if you are an SEM professional. **What problems is TikTok Ads solving and how is that benefiting you?** It allows reaching a very large spectrum of the audience that would otherwise be complex. Moreover, social media is increasingly used, not only by the young audience niche but also by a more mature audience. ### 4. A Positive and Seamless TikTok Ads Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Alex J. | Online SoundCloud Converter, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2025 **What do you like best about TikTok Ads?** What I love most about TikTok Ads is how naturally they blend into the user experience. The platform’s short-form, creative format makes it easy to capture attention in the first few seconds. Even small brands can reach massive audiences thanks to TikTok’s powerful algorithm and precise targeting. The ad tools are simple, fast, and flexible — from choosing audiences to tracking performance. Plus, the cost-efficiency is amazing compared to other platforms. You can test creative ideas, scale quickly, and get real engagement instead of empty impressions. Overall, TikTok Ads feel more like storytelling than traditional advertising, which is why they deliver such strong results. **What do you dislike about TikTok Ads?** I don’t dislike anything about TikTok Ads. Everything works smoothly for my needs. **What problems is TikTok Ads solving and how is that benefiting you?** TikTok Ads helps me reach the right audience quickly and efficiently. Instead of struggling to get visibility on crowded platforms, TikTok’s algorithm pushes my content to people who are actually interested. This solves the problem of low reach and inconsistent engagement. The platform also makes it easy to create and test different ad creatives without spending too much budget. This saves time, reduces cost, and helps me understand what performs best. Overall, TikTok Ads gives me higher exposure, stronger engagement, and faster results compared to other channels. ### 5. High Impressions but Faces AI and Imitation Issues **Rating:** 3.5/5.0 stars **Reviewed by:** Lisa K. | Head of Ecommerce & Digital Marketing, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about TikTok Ads?** I find TikTok Ads to be a great way of reaching our target customers. I like that it gives us high impressions and good ROAS. It's also quite simple to set up. **What do you dislike about TikTok Ads?** I don't like their AI-generated ads, which they sometimes add to your campaign without sign-off. We've repeatedly seen other accounts imitating us and advertising under a very similar name to ours, as any account can simply select an advertising name. Unfortunately, the team at TikTok has not been very helpful in resolving this issue. **What problems is TikTok Ads solving and how is that benefiting you?** TikTok Ads help reach our target customers with high impressions and good ROAS. It's quite simple to set up. ### 6. My Quick Take on TikTok Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle Anne A. | Senior Tax Accountant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about TikTok Ads?** TikTok Ads have gotten way better lately. The new tools make it easier to reach the right audience and track how your ads are doing. The AI features are cool—they help create ads faster and more tailored to each viewer. If you're working with influencers, the updated insights make it easier to pick the right ones and see what’s working. Overall, it feels smoother to run campaigns now, and the results are easier to understand. **What do you dislike about TikTok Ads?** TikTok Ads are getting better. It’s easier now to reach the right people and track how your ads perform. The new AI tools help create ads faster, and working with creators feels more organized with better insights. That said, it would be nice to have more control over where ads show up and more detailed reports. Overall, it’s a solid platform that keeps improving. **What problems is TikTok Ads solving and how is that benefiting you?** TikTok Ads make it easier to reach people who actually care about what you're offering. Instead of guessing who might be interested, the platform helps target the right audience based on their behavior and interests. It also saves time by using smart tools to create and run ads quickly. For businesses, that means less effort, better results, and more chances to connect with potential customers. ### 7. Efficient and Achievable with TikTok Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolás A. | Media Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about TikTok Ads?** I love that TikTok Ads offers good CPM costs, which allows for excellent reach compared to other platforms. Additionally, campaigns can seem very organic if the right creatives are made, which yields very favorable results. The campaign creation process is simple and quick, and the algorithm is highly effective, especially with open audiences. I also appreciate how easy it is to set up TikTok Ads initially, which is undoubtedly a great benefit. **What do you dislike about TikTok Ads?** Costs have been increasing over time, which makes finding a good ROAS more complicated. **What problems is TikTok Ads solving and how is that benefiting you?** I use TikTok Ads to diversify customer acquisition channels, offering a good cost-reach ratio with favorable CPMs. It allows for creating campaigns easily and quickly, achieving organic results with open audiences. ### 8. Great Platform! **Rating:** 3.5/5.0 stars **Reviewed by:** Makenna C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about TikTok Ads?** The TikTok Ads platform and back end was easy to use! I was able to check in on the prefomance of the ads when needed, and optimize. **What do you dislike about TikTok Ads?** I do wish all the ads linked back to the company profile, not just ones that are boosted from the feed. The ads helped us gain awareness to our website, but users didn't interact with our TikTok profile. **What problems is TikTok Ads solving and how is that benefiting you?** TikTok is helping us increase our awareness as a charity on the platform. We've historically advertised on Meta and LinkedIn, but with TikTok, we're reaching a younger demographic and introducing them to our cause. ### 9. An Excellent Advertising Platform for Advertisers of Any Size **Rating:** 5.0/5.0 stars **Reviewed by:** Cesar Orlando P. | Bidding Platform Specialist Senior, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about TikTok Ads?** an excellent advertising platform for small and large advertisers **What do you dislike about TikTok Ads?** Difficulty creating pixel-less events with the TikTok ads tool **What problems is TikTok Ads solving and how is that benefiting you?** attract people interested in our products and connect with them ### 10. Steep Learning Curve and Unpredictable Performance Hold TikTok Ads Back **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2026 **What do you like best about TikTok Ads?** I like TikTok Ads for their high engagement, creative freedom, and viral potential, which make it easy to reach younger audiences with impactful, scroll-stopping content. **What do you dislike about TikTok Ads?** I dislike TikTok Ads for their steep learning curve, limited targeting options compared to other platforms, and unpredictable performance. **What problems is TikTok Ads solving and how is that benefiting you?** TikTok Ads solves the problem of reaching and engaging a highly active, younger audience that’s hard to target on other platforms. It allows me to create short, creative, and authentic content that captures attention quickly. This benefits me by driving brand awareness, increasing engagement, and generating leads through viral-style campaigns that perform well even with smaller budgets. ### 11. Tik tok app is good but not enough **Rating:** 4.5/5.0 stars **Reviewed by:** David n. | Am a chef, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about TikTok Ads?** I really enjoy how easy it is to create and share videos on TikTok.i love to make videos.. The editing tools, filters, and effects are very user-friendly even for beginners. The “For You” page keeps me entertained with new and interesting content. **What do you dislike about TikTok Ads?** Sometimes the algorithm shows repetitive videos or too many ads. It can also be time-consuming if you spend too long scrolling. But the “big problem” is the algorithm **What problems is TikTok Ads solving and how is that benefiting you?** TikTok helps me express myself creatively and discover ideas in short videos. It’s a fun platform for entertainment and inspiration. But need little more job to explain some things more easy ### 12. Easy Video Uploads, Product Promotion, and Clear Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Brittaney F. | Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about TikTok Ads?** It makes it easy to upload videos, add copy, and promote products, and it’s also easy to view the analytics. **What do you dislike about TikTok Ads?** Harder to sell high price items on this platform overall. **What problems is TikTok Ads solving and how is that benefiting you?** It helps get our brand awareness out there by advertising to their users, and it’s also helped us reach new audiences. ### 13. Great for Reach and Reusing Content, but Lacks Targeted Audience Control **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie S. | Social Media Manager + Company Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about TikTok Ads?** They are easy to create and you can reuse content you already have. You have more reach especially if it catches on. **What do you dislike about TikTok Ads?** Hard to marginalize your focus group like you can with fb and instagram **What problems is TikTok Ads solving and how is that benefiting you?** Search ability! We opened our first out-of-state store and it has helped us by being searchable. So many younger people are using TikTok over Google to search for restaurants, coffee shops, etc for a more authentic view of what they are getting ### 14. Great for Promoting Content, but an Extra Cost to Consider **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about TikTok Ads?** I like how it allows content creators to promote and advertise their products or services. **What do you dislike about TikTok Ads?** It’s okay, but can be an additional cost. **What problems is TikTok Ads solving and how is that benefiting you?** It is bringing awareness to my brand ### 15. Best platform for advertising to the perfect demographic and growing your business **Rating:** 4.0/5.0 stars **Reviewed by:** TLC M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about TikTok Ads?** I like tiktok ads is the perfect advertising plartform with the perfect demographic of audience. And also the abilty to integrate Tiktok Ads to the Tktok ecosystem like Tiktok Shop, Tiktok One account, Tiktok Affialte **What do you dislike about TikTok Ads?** I dislike the review duration when launching a Tiktok Ads Campaign, it takes about 24 hours which can disrupt your pre-planned marketing plan. I also dislike that campaigns sometimes dont start spendind when launched but take a couple hours to start spending **What problems is TikTok Ads solving and how is that benefiting you?** Tiktok Ads and its integration with Tiktok Shops and other ecommerce platforms like shopify is the best. Tiktok Ads has redefined what is like to have a perfect ecommerce plartform . Especially running spark Ads on Tiktok Ads with content from organic tiktok post and then driving traffic to my Tiktok Shop store is beyound remarkable ### 16. Tik Tok Ads: A Somewhat Complicated Advertising Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew D. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about TikTok Ads?** It is pretty easy to set up the campaign and add your content to the ad. **What do you dislike about TikTok Ads?** It can be rather difficult to be able to easily see the performance of your ad, along with certain metrics. **What problems is TikTok Ads solving and how is that benefiting you?** We are trying to reach new audiences with TikTok ads. It works pretty well, as we are able to show off some really good creative that we have. ### 17. Tik Tok Ads for Mi AI Business **Rating:** 5.0/5.0 stars **Reviewed by:** Travis W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about TikTok Ads?** User-Friendly Interface and Powerful Tools One of the standout features of TikTok Ads is its user-friendly interface. Setting up campaigns is straightforward, and the platform provides a variety of tools to optimize our ads. From detailed targeting options to creative editing tools, TikTok Ads allows us to tailor our campaigns to meet specific business goals. **What do you dislike about TikTok Ads?** Overall, TikTok Ads has been a game-changer for Mi Ai Business Solutions. The platform’s innovative features and extensive reach have significantly boosted our online presence and follower count. We highly recommend TikTok Ads to any business looking to enhance their digital marketing efforts and connect with a broader audience. **What problems is TikTok Ads solving and how is that benefiting you?** we’ve been leveraging TikTok Ads to enhance our digital marketing strategy, and the results have been outstanding. TikTok’s platform offers a unique and engaging way to reach our target audience, and we’ve seen a significant increase in our followers and overall engagement. Overall, TikTok Ads has been a game-changer for Mi Ai Business Solutions. The platform’s innovative features and extensive reach have significantly boosted our online presence and follower count. We highly recommend TikTok Ads to any business looking to enhance their digital marketing efforts and connect with a broader audience. ### 18. Good platform for younger generation **Rating:** 4.0/5.0 stars **Reviewed by:** Devin H. | Marketing Manager of Two Men and a Truck - Ocala/The Villages and Two Men and a Truck - Eustis, Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2025 **What do you like best about TikTok Ads?** I like that I can advertise my busioness on another platform to reach a younger audience. It is easy to use and implement in our marketing strategy. It works well with SOCi for integration needs of the company. I use it at least once a week and I love all the features it has similar to Intagram. **What do you dislike about TikTok Ads?** It is hard to get good customer support on this platform, similar to most social platforms. **What problems is TikTok Ads solving and how is that benefiting you?** It is allowing us to reach a larger and younger audience for hiring needs. ### 19. Tik Tok Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Diamonique P. | Influencer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2024 **What do you like best about TikTok Ads?** The most helpful thing about Tik Tok Ads is the things that they are showing on the ads most of the time it is to encourage people to support the seller or try out the product ot services that is being shown at the time. I use Tik Tok ads to help most people with things that they need or want **What do you dislike about TikTok Ads?** The least helpful thing about Tik Tok ads is most of the time you can't skip over it but it is for a good cause it's basically advertising something for a great cause it could bring a lot of attention. **What problems is TikTok Ads solving and how is that benefiting you?** Tiktok Ads are solving business problems by promoting the ads under different videos which catches the audience that may be needed to help your business as an influencer this is helpful for most of us who are trying to come up in the tiktok industry I honestly feel like this is one the most best ways to promote any business . ### 20. Great platform to push best performing tiktok content on **Rating:** 5.0/5.0 stars **Reviewed by:** Dre A. | Marketin Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2024 **What do you like best about TikTok Ads?** Easy platform to navigate, view analytics and the ads platform gives indications on which ads to push more budget to. **What do you dislike about TikTok Ads?** It's starting to become an expensive platform to advertise on. This is probably due to the popularity of Tiktok right now! **What problems is TikTok Ads solving and how is that benefiting you?** Being able to post non product focussed content to drive brand awareness and sales. This is the platform we post all of the fun creative content whereas other platforms are more so about product and information. ### 21. One of the best ad manager from a emerging Social Media, but yet to be optimized **Rating:** 5.0/5.0 stars **Reviewed by:** Reinaldo M. | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2023 **What do you like best about TikTok Ads?** TikTok Ads is one of the best Ad Managers that I have ever used. For my business is one of the 4 main Digital Marketing platforms that we use, we can't develop our business without Tiktok Ads anymore. We have even managed to get sales from there. As a recent Ad Manager it is mature and attends to our needs **What do you dislike about TikTok Ads?** The only downside I can see by now is the lack of integrations with other technology and marketing partners that are available for other Ad Managers. Maybe TikTok Team is already working on that and will be release within a few months but we would love to have more integrations with some salesforce modules and social managing platforms **What problems is TikTok Ads solving and how is that benefiting you?** We are being capable of achieving a new and fresh audience that we can advertise our product. This is the best benefit from TikTok Ads. Alongside with that, we are even getting new sales from new costumers that we have achieved there. The main challenge we have is creating the Ads that are served in the Ad Manager since it's not the bes opition to reuse Ads from other platforms. ### 22. Not for small teams or startups **Rating:** 2.5/5.0 stars **Reviewed by:** Alex H. | Editor in Chief, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about TikTok Ads?** The positive point of this tool is that you see the demographics and regions and adjust your campaign to them. **What do you dislike about TikTok Ads?** The negative point is the cost and cost-effectiveness of the service. It is too risky for smaller budgets and companies. It is better not be the only ads channel you use. **What problems is TikTok Ads solving and how is that benefiting you?** TikTok ads can find your target audience who uses the app and familiarize them with your product. ### 23. TikTok Robusta TicTac Mobile Advertising Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Adam G. | Full Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about TikTok Ads?** TikTok Ads help boost our IT services sales online. It is easy to create video for ads covered with hit songs that people like. Huh!! They watch the entire clip and ends up making purchases. **What do you dislike about TikTok Ads?** Currently every aspect works lit, I like how it has boosted our sales globally. Kudos! **What problems is TikTok Ads solving and how is that benefiting you?** It is easy and affordable to create campaign with TikTok Ads. ### 24. Indispensable helper in creating ads and identifying similar audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Emil B. | Senior Software Engineer, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2024 **What do you like best about TikTok Ads?** I appreciate how simplified retargeting and lookalikes are. It is easy to set up ads with various media types and sizes. **What do you dislike about TikTok Ads?** Nothing I feel creates a user barrier or makes things difficult on my end. **What problems is TikTok Ads solving and how is that benefiting you?** Precise targeting of the population studied as potential customers through behavior and location. ### 25. The video editing capabilities within TikTok Ads Manager, has been key to my company's success. **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about TikTok Ads?** The video editing features within Tik Tok ads has been the most helpful! We have been able to create multiple versions of the same ad to really test creative and find a clear winner. **What do you dislike about TikTok Ads?** The custom reports within Tik Tok is not as helpful as it could be. It would be helpful to be able to see week over week performance as well as have a better way to breakout performance based on campaign/ad name and other segments. Compared to Facebook's custom reporting tools, Tik Tok has a long way to go to have the same capabilites. **What problems is TikTok Ads solving and how is that benefiting you?** We launched Tik Tok Ads to expand our marketing channels and capture a new audience, especially during our peak seasons. We are seeing great performance during our peaks, and are excited to take these learnings to continue running Tik Tok ads during our slower months to build brand awareness for those higher converting moments. ### 26. express my frustration **Rating:** 0.0/5.0 stars **Reviewed by:** Abedrahim B. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2023 **What do you like best about TikTok Ads?** All in all, TikTok Ads have their fair share of issues that can make browsing on the platform less enjoyable and more worrisome for users like myself. worst platform ever **What do you dislike about TikTok Ads?** Additionally, the relevancy of the ads leaves much to be desired. Often, they seem completely unrelated to my interests or preferences, which makes them feel like a waste of time and resources. **What problems is TikTok Ads solving and how is that benefiting you?** , TikTok Ads...where do I start? There are a few concerns that have been raised about TikTok Ads. One major issue is the lack of control over the content that appears in ads. Sometimes, inappropriate or offensive content can slip through and end up being associated with a brand's advertisement ### 27. Why I Prefer TikTok Ads for Brand Promotion **Rating:** 4.5/5.0 stars **Reviewed by:** Brigette H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2024 **What do you like best about TikTok Ads?** Firstly, I like that TikTok Ads are for ever free. Creating a video is way too easy via TikTok. **What do you dislike about TikTok Ads?** Nowadays, according to geographical location, it is now showing some naughty contents. **What problems is TikTok Ads solving and how is that benefiting you?** Campaigns for our Information technology services brand has boosted our sales ever since C-19 era. ### 28. TikTok's ads are constantly improving **Rating:** 3.5/5.0 stars **Reviewed by:** Claudia M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about TikTok Ads?** Creating campaigns is easy. TikTok has a lot of tutorials and webinars to learn from. **What do you dislike about TikTok Ads?** the reporting option is not as complete and easy to generate reports as other platforms. **What problems is TikTok Ads solving and how is that benefiting you?** Brand awareness and having the opportunity to create UGC. ### 29. Very Effective Ads for Supplement Products. **Rating:** 5.0/5.0 stars **Reviewed by:** Eric P. | Website Designer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about TikTok Ads?** I like the short video Ads that we run on TikTok because there are many things we can not advertise on regular channels, such as non-FDA-approved supplements or CBD products. But TikTok does not restrict and provide excellent results demographically and geographically. **What do you dislike about TikTok Ads?** I don't see anything out of order in TikTok Ads. Everything seems normal and doable while setting up campaigns, but the marketer needs to know the target audience correctly, or it will drain the budget. **What problems is TikTok Ads solving and how is that benefiting you?** Well, as in a marketing and advertising business, we come across many products that we can not advertise on usual channels, like supplements, and TikTok not only allows us to run campaigns but also the results are through the roof. ### 30. Targeting is better than Meta, but UX needs work **Rating:** 3.5/5.0 stars **Reviewed by:** Emma P. | Content Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about TikTok Ads?** The targeting options are more simplified than Meta, so you feel like you're truly reaching people who like certain topics/themes rather than interest targeting in Meta, which sometimes feels like a shot in the dark. **What do you dislike about TikTok Ads?** The UX and UI definitely need work, it's hard to find certain things that you're looking for like billing, and billing timeframes are confusing and give you different totals than what's on your actual invoice. Also, the different goals are a bit confusing, they are not as clear as Meta as far as what you are achieving with each ad. **What problems is TikTok Ads solving and how is that benefiting you?** Reaching people who are on Tik Tok. We now view TT ads as just as valuable and just as good of a place to reach people as Meta. While TT ads are best for DTC or shopping KPIs, they have also been useful for mass awareness. Video view through rates have been strong compared to similar ads on Meta. ### 31. A Game-Changer for Reaching Younger Audiences in Unique and Memorable Ways **Rating:** 5.0/5.0 stars **Reviewed by:** Sandeep J. | Digital Marketing Specialist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about TikTok Ads?** I can confidently say that TikTok Ads are a game-changer for businesses. One of the most significant advantages of TikTok advertising is how seamlessly sponsored posts are served with organic content, making it easier to expand brand reach and get a brand in front of tens of thousands of relevant TikTok viewers through established creator content. Another advantage is real-time performance tracking which helps businesses optimize their ads for maximum impact. Additionally, TikTok Ads offer highly customizable ads that can engage younger audiences in fun and unique ways **What do you dislike about TikTok Ads?** 1 One of the main disadvantages is the rising cost of advertising on the platform 2 Another disadvantage is the format limitations, as it is a short-form video app, and you cannot post static graphics or lengthy product demos 3 There is a possibility that your target audience may not be on TikTok **What problems is TikTok Ads solving and how is that benefiting you?** 1. TikTok Ads provide highly customizable ads that can be tailored to a specific target audience 2. Real-time performance tracking allows for easy optimization of ads, ensuring that they are as effective as possible 3. TikTok Ads enable businesses to engage younger audiences in fun and unique ways, particularly useful for targeting a younger demographic. ### 32. Great idea for creators **Rating:** 4.5/5.0 stars **Reviewed by:** Jaymin B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2023 **What do you like best about TikTok Ads?** What I like best about TikTok ads is that you can easily grow your TikTok account and yourself as a creator with just some money to boost your account. It can make your TikTok account greatly grow. **What do you dislike about TikTok Ads?** What I do not like about TikTok ads is that the price for the ads themself are not any easy fee. The whole purpose for it is for creators to grow their account and most of the time they do not have the money to do so **What problems is TikTok Ads solving and how is that benefiting you?** The problems that is solves is that if your are running the TikTok account for a company you can use the ads for people to click on the account and have more eyes on the company ### 33. catch clients **Rating:** 5.0/5.0 stars **Reviewed by:** Paula Andrea H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2023 **What do you like best about TikTok Ads?** which allows me to make myself known regarding the products I am going to offer and also allows me to generate attractive publications so that people can access my products. **What do you dislike about TikTok Ads?** suddenly, if the posts are numerous, it can become a bit annoying for users because what they want to consume from TikTok is not related to sales strategies. **What problems is TikTok Ads solving and how is that benefiting you?** in the quality of my publications since many of them appear a bit blurry when they come out in terms of the images, and this does not allow them to look attractive to the customers. ### 34. TikTok Ads : Virat Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Arihant J. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2023 **What do you like best about TikTok Ads?** It allows businesses and advertisers to create and promote their marketing campaigns to different types of users. It offers variety of targeting options to assists advertisers to pick their audience. **What do you dislike about TikTok Ads?** TikTok has gained a following among younger audiences however it may not be fit for all the advertisers who want to target older audiences. Due to TikTok's content guidelines and policies, it restricts certain types of contents. **What problems is TikTok Ads solving and how is that benefiting you?** It provides advertising options for businesses to select from based on their marketing objectives. These options include driving traffic to websites promoting and increasing brand engagement. ### 35. Fast way to build customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Ariff H. | Branch Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about TikTok Ads?** It is easy to set and with the right content it can easily boost your audience reach.and with enough audience,user can also not just promoting the product but can also earn in other stream of revenue such as numbers of view can earn some diamonds or gifts **What do you dislike about TikTok Ads?** Not that i hate it, but if more people doing same thing in the category,user need to be extra creative otherwise will keep on spending money to reach target audience.because it is easy to do tiktok ads **What problems is TikTok Ads solving and how is that benefiting you?** Tik tok help user to build audience quickly and more naturally.thus making it more efficient marketing tool.more organic audience have help me to interact more directly. ### 36. Extremely underrated paid traffic source! Great for e-com and service based businesses. **Rating:** 5.0/5.0 stars **Reviewed by:** Mostafa R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about TikTok Ads?** Unlike other social media platforms, TikTok made it truly easy for advertisers to accurately target their potential clients on TikTok. The Ads platform is very easy to use and straightforward. Also, they have built-in recommendations for targeting based on the information you provide about your business. High-quality leads, which was really impressive! Also, the cost of traffic in comparison to other social media platforms is a fraction of what you pay for them. **What do you dislike about TikTok Ads?** The only downside is that sometimes Ads take a bit longer to get approved. However, I still do believe it's a good thing for the sustainability of the platform. It's only really bad when you have a very timely campaign that you to run ASAP. Other than that the platform is surprisingly amazing! **What problems is TikTok Ads solving and how is that benefiting you?** TikTok Ads is making it easier for businesses to reach their potential customers through online advertising on their platform TikTok. Through this, we get high-quality leads at a fraction of the cost we pay on other social media platforms. ### 37. Easy to use, intuitive and results. **Rating:** 5.0/5.0 stars **Reviewed by:** Sue N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2023 **What do you like best about TikTok Ads?** I love how easy they were to set up, see analytics and all directly from within the app. I also love the results they provided, unmatched! Tiktok now has a place in every ad budget! **What do you dislike about TikTok Ads?** Desktop was trickier than using the app to place the ads, but I was able to figure it out and it is truly seamless. I wish there were more targeting options as well. **What problems is TikTok Ads solving and how is that benefiting you?** I had a startup business who needed to get the word out, so we created some great content, viral type of hilarious content that would truly make users laugh and it helped tremendously in getting the word out about our client. ### 38. UI is good, the algorithm needs clear work **Rating:** 4.0/5.0 stars **Reviewed by:** Mitch L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about TikTok Ads?** The best part about TikTok ads is that the user interface is navigable. It feels native and easy to create campaigns. Very comfortable. **What do you dislike about TikTok Ads?** I dislike that the algorithm is not developed yet. The cost per purchases are way too high. Interest-based targeting is non-existent and the hashtag based targeting is weak. So basically, the targeting and algorithm need work ASAP. **What problems is TikTok Ads solving and how is that benefiting you?** TikTok ads solves the problem of customer acquisition, so it allows us to generate sales and leads for a decent CPM. However, it is difficult because the algorithm is still undeveloped and it makes it harder to make sales. ### 39. Tiktok is my new preferred advertising platform **Rating:** 4.5/5.0 stars **Reviewed by:** Casey P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about TikTok Ads?** Tiktok has changed the game with advertising. We have been able to use organic and paid tiktok mediums together for big growth. The cost of advertising is much less than other competing platforms and we are seeing great conversions! **What do you dislike about TikTok Ads?** The platform is still fairly new so the features will become more advanced over time. **What problems is TikTok Ads solving and how is that benefiting you?** Tiktok is giving us more reach and conversions for our dollar. This is great for our clients as we have switched some from being predominantly advertising on Meta to now getting better results for their money on Tiktok ### 40. Easy and friendly **Rating:** 3.5/5.0 stars **Reviewed by:** London T. | Course Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about TikTok Ads?** Very easy to sign up, and a great way to get your content out there. I like that people can allow their videos to be promoted for free as well. I think this is a great feature. **What do you dislike about TikTok Ads?** There is not much besides the fact that users who upload their videos do not get credit or get paid for their content. Kind of defeats the purpose. **What problems is TikTok Ads solving and how is that benefiting you?** It allows me to advertise my content for my travel blog for free or at a low cost. ### 41. Precise targeting options **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2023 **What do you like best about TikTok Ads?** The allure of TikTok Ads lies in its vast user base, creative potential, and viral nature. Advertisers can captivate audiences through short, engaging videos and leverage the platform's creative features. With precise targeting options and cost-effective advertising, TikTok opens doors for businesses with limited budgets. Moreover, its in-app shopping features enable direct conversions. However, success depends on factors such as audience, industry, and campaign objectives. Advertisers must ponder their goals and conduct thorough research before venturing into TikTok Ads or any advertising platform. **What do you dislike about TikTok Ads?** Amid the allure of TikTok Ads, one must tread cautiously. Ad fatigue looms, as repetitive and intrusive ads can dim the enchantment. Limited ad formats restrict creative endeavors, while targeting challenges hinder reaching the desired audience consistently. Brand safety concerns and the absence of in-depth analytics beckon caution. Advertisers must weigh these concerns wisely against their goals, embracing the platform with mindful discernment. **What problems is TikTok Ads solving and how is that benefiting you?** TikTok Ads emerge as a remedy to the challenges that advertisers face, bestowing upon them remarkable benefits. This modern platform grants access to a vast and diverse audience, allowing advertisers to expand their reach and establish meaningful connections globally. Its unique creative features, such as filters, effects, and music, unveil a world of possibilities, enabling advertisers to weave captivating stories that resonate with the hearts of users. In this dance of creativity, brands find their voice, their essence, and their distinctive place in the competitive realm of advertising. TikTok Ads serve as a bridge, fostering a profound and impactful connection between advertisers and their desired audience, ushering in a new era of brand promotion and storytelling. ### 42. Tiktok Ads work when tailored for Tiktok and having a clear understanding of the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about TikTok Ads?** Very easy to use platform with great video editing native options. The insights given by Tiktok makes finding the right target audiences painless. Tiktok support for matching with the right creators for the brand and key messages when starting is also valuable. **What do you dislike about TikTok Ads?** The algorithm measurements of views and engagement can be misleading. Custom reports could give more options as compare to other platforms like Meta and Google Ads. The cost is too high. **What problems is TikTok Ads solving and how is that benefiting you?** Tiktok helps us amplify our reach and reach younger audiences of potential customers in a more engaging way. While having costs higher or similar to Meta in some cases, the engagement is higher and the conversion to e-commerce greater. ### 43. TikTok is now very popular worldwide . Using Tiktok ads to reach the younger demographics **Rating:** 5.0/5.0 stars **Reviewed by:** Keay P. | Accountant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about TikTok Ads?** There are now a lot of people using Tik Tok. I think that using it to your advantage for your business will help expand your audience. Tik Tok ads are short but catchy so it will still be within the span of attention of the audience. It resonates in the mind of the audience. **What do you dislike about TikTok Ads?** TikTok ads has a low ad engagement. People just watch the ads while scrolling and does not promote engagement with the users. It is seldom you will get a direct response. **What problems is TikTok Ads solving and how is that benefiting you?** It is easier to reach out to a larger audience. You wont need to rent billboards as you will now be able to reach a larger audience. It also is hassle free as you dont need tobe printing anything. ### 44. Okay platform slowly developing functionality close to FB Ads **Rating:** 3.0/5.0 stars **Reviewed by:** Sam H. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about TikTok Ads?** Easy to use interface, which is continually being updated. Functionality is extremely similar to FB ads which makes the transition very easy as well. The shopping ads experience is also excellent. **What do you dislike about TikTok Ads?** From a reporting perspective, it is quite limited and can be challenging to pull metrics through automation. This is definitely improving but I would like an easier ability to pull the relevant metrics. **What problems is TikTok Ads solving and how is that benefiting you?** Generating online revenue and building brand awareness for our various clients ### 45. Useful and informative **Rating:** 5.0/5.0 stars **Reviewed by:** Rachelle Bantasan D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about TikTok Ads?** I could find new stuff or items that I was looking for that suited my needs. I also find it very affordable and budget-friendly. The ads appearing on your page are the ones you browse most often. **What do you dislike about TikTok Ads?** So far, everything is good when I see the ads. Maybe if you check all the ads that you can see, it will trigger you to be an impulsive buyer if you will not control yourself. **What problems is TikTok Ads solving and how is that benefiting you?** When I need to buy something, and I cannot go outside in a physical store to look for one, the ads help me find my needs without going outside since I have been busy in work. ### 46. Advertising at its finest. **Rating:** 5.0/5.0 stars **Reviewed by:** Gervin Tipay D. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2023 **What do you like best about TikTok Ads?** TikTok Ads is the finest platform where you can advertise your products and services since it can reach a lot of audiences and you can have a high percentage of sales. **What do you dislike about TikTok Ads?** I have nothing against TikTok Ads since it is user-friendly, and everything can be used accordingly. There is none that I could suggest to improve with this platform. **What problems is TikTok Ads solving and how is that benefiting you?** The platform resolves issues on how you can sell your product. We can benefit as a seller since we can easily sell our products and services since almost everyday now adays have their own mobile phone. ### 47. Helps Spread Awareness for my campaigns! **Rating:** 5.0/5.0 stars **Reviewed by:** Brooklyn S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about TikTok Ads?** I love how the algorithm brings my content to the perfect audience interested in my brand. The ads are great because they set all the demographics I want to target, and I can have great returns! **What do you dislike about TikTok Ads?** Sometimes there are some confusing things with the software but whenever I have questions, the service team is always happy to help me and we resolve any issues. **What problems is TikTok Ads solving and how is that benefiting you?** It is hard to find your target audience who would like to see your content with the highest return on investment. But Tik Tok ads are excellent in how they help narrow it down for me, and I can reach my perfect demographic. ### 48. We will all be there - eventually **Rating:** 5.0/5.0 stars **Reviewed by:** Y. S. E. | CEJ Strategy & Orchestration Expert | Region Emerging Markets (REM), Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about TikTok Ads?** I guess tiktok is a necessary, with its humongous prevalence it's getting more difficult to stay way from it. The things I like, its super cheap, I see CPVs like 0.001$ and the reach is amazing that's why I am using with my company. **What do you dislike about TikTok Ads?** I guess lead generation ads with Tiktok and the integrations into CRM systems such as Salesforce would be a little easier and flawless, it would be amazing to have such a feature. **What problems is TikTok Ads solving and how is that benefiting you?** Provide us very large reach with easy to set up campaigns, especially when we target middle class young generation it's a go-to marketing platform due to it's user base. ### 49. A/B test for video crative is better! **Rating:** 3.0/5.0 stars **Reviewed by:** Furkan G. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about TikTok Ads?** We are grateful to TikTok Ads for a service that helps us quickly test our video content and find the most useful content for us. **What do you dislike about TikTok Ads?** Your ad account creatives are also frequently suspended, you get support when you contact about it, but we have often encountered this problem. **What problems is TikTok Ads solving and how is that benefiting you?** We had a problem in acquiring users with low budgets but TikTok Ads It allows you to promote your brand by getting natural interaction with low budgets. ### 50. Perfect for Content Creators **Rating:** 4.5/5.0 stars **Reviewed by:** Devansh M. | Manager - Strategic Alliances & Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about TikTok Ads?** Helps any users on TikToks to grow there account easily by just a short expenditure of money which can help the reachabiliy of the account of any user and give them a better platform **What do you dislike about TikTok Ads?** Not much to hate about TikTok Ads, but major downside what i feel is the time taken to get the advertisement approved, other than that, I haven't faced any major downside for it. **What problems is TikTok Ads solving and how is that benefiting you?** It helps to amplify and reachability of any content creator especially helping the younger generation with talent to make there account grow in a perfect manner to a larger audience. ## TikTok Ads Discussions - [Are TikTok ads effective?](https://www.g2.com/discussions/are-tiktok-ads-effective) - 3 comments, 1 upvote - [TikTokAds good job💯👍](https://www.g2.com/discussions/40272-tiktokads-good-job) - 1 comment, 1 upvote - [what is the best way for more views and followers??](https://www.g2.com/discussions/what-is-the-best-way-for-more-views-and-followers) - 3 comments, 1 upvote - [What is the best content for TikTok?](https://www.g2.com/discussions/what-is-the-best-content-for-tiktok) - 1 comment - [Can you advertise in TikTok?](https://www.g2.com/discussions/can-you-advertise-in-tiktok) - 1 comment - [View TikTok Ads pricing details and edition comparison](https://www.g2.com/products/tiktok-ads/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+12%3A16%3A05+-0500&secure%5Bsession_id%5D=15cbf293-1cac-44d4-94ef-2ea45a456c22&secure%5Btoken%5D=99e5c7e6686059887f5ccfe0d336fe03784b6f20583f3f404b7391ce74c8d9cc&format=llm_user) ## TikTok Ads Integrations - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ReportGarden](https://www.g2.com/products/reportgarden/reviews) ## TikTok Ads Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Platform Interoperability** - Close Ecosystem API **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top TikTok Ads Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews)