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TikTok Ads

By TikTok

4.2 out of 5 stars

How would you rate your experience with TikTok Ads?

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TikTok Ads Reviews & Product Details

Profile Status

This profile is currently managed by TikTok Ads but has limited features.

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

TikTok Ads Integrations

(2)
Integration information sourced from real user reviews.
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TikTok Ads Reviews (135)

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Reviews

TikTok Ads Reviews (135)

View 1 Video Reviews
4.2
135 reviews

Pros & Cons

Generated from real user reviews
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Alex J.
AJ
Online SoundCloud Converter
Graphic Design
Small-Business (50 or fewer emp.)
"A Positive and Seamless TikTok Ads Experience"
What do you like best about TikTok Ads?

What I love most about TikTok Ads is how naturally they blend into the user experience. The platform’s short-form, creative format makes it easy to capture attention in the first few seconds. Even small brands can reach massive audiences thanks to TikTok’s powerful algorithm and precise targeting.

The ad tools are simple, fast, and flexible — from choosing audiences to tracking performance. Plus, the cost-efficiency is amazing compared to other platforms. You can test creative ideas, scale quickly, and get real engagement instead of empty impressions.

Overall, TikTok Ads feel more like storytelling than traditional advertising, which is why they deliver such strong results. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

I don’t dislike anything about TikTok Ads. Everything works smoothly for my needs. Review collected by and hosted on G2.com.

MA
Senior Tax Accountant
Small-Business (50 or fewer emp.)
"My Quick Take on TikTok Ads"
What do you like best about TikTok Ads?

TikTok Ads have gotten way better lately. The new tools make it easier to reach the right audience and track how your ads are doing. The AI features are cool—they help create ads faster and more tailored to each viewer. If you're working with influencers, the updated insights make it easier to pick the right ones and see what’s working. Overall, it feels smoother to run campaigns now, and the results are easier to understand. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

TikTok Ads are getting better. It’s easier now to reach the right people and track how your ads perform. The new AI tools help create ads faster, and working with creators feels more organized with better insights. That said, it would be nice to have more control over where ads show up and more detailed reports. Overall, it’s a solid platform that keeps improving. Review collected by and hosted on G2.com.

Nicolás A.
NA
Media Buyer
Small-Business (50 or fewer emp.)
"Efficient and Achievable with TikTok Ads"
What do you like best about TikTok Ads?

I love that TikTok Ads offers good CPM costs, which allows for excellent reach compared to other platforms. Additionally, campaigns can seem very organic if the right creatives are made, which yields very favorable results. The campaign creation process is simple and quick, and the algorithm is highly effective, especially with open audiences. I also appreciate how easy it is to set up TikTok Ads initially, which is undoubtedly a great benefit. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Costs have been increasing over time, which makes finding a good ROAS more complicated. Review collected by and hosted on G2.com.

DN
Am a chef
Small-Business (50 or fewer emp.)
"Tik tok app is good but not enough"
What do you like best about TikTok Ads?

I really enjoy how easy it is to create and share videos on TikTok.i love to make videos.. The editing tools, filters, and effects are very user-friendly even for beginners. The “For You” page keeps me entertained with new and interesting content. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Sometimes the algorithm shows repetitive videos or too many ads. It can also be time-consuming if you spend too long scrolling. But the “big problem” is the algorithm Review collected by and hosted on G2.com.

Natalie S.
NS
Social Media Manager + Company Partner
Mid-Market (51-1000 emp.)
"Great for Reach and Reusing Content, but Lacks Targeted Audience Control"
What do you like best about TikTok Ads?

They are easy to create and you can reuse content you already have. You have more reach especially if it catches on. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Hard to marginalize your focus group like you can with fb and instagram Review collected by and hosted on G2.com.

TLC M.
TM
Founder
Small-Business (50 or fewer emp.)
"Best platform for advertising to the perfect demographic and growing your business"
What do you like best about TikTok Ads?

I like tiktok ads is the perfect advertising plartform with the perfect demographic of audience. And also the abilty to integrate Tiktok Ads to the Tktok ecosystem like Tiktok Shop, Tiktok One account, Tiktok Affialte Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

I dislike the review duration when launching a Tiktok Ads Campaign, it takes about 24 hours which can disrupt your pre-planned marketing plan. I also dislike that campaigns sometimes dont start spendind when launched but take a couple hours to start spending Review collected by and hosted on G2.com.

Matthew D.
MD
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"Tik Tok Ads: A Somewhat Complicated Advertising Experience"
What do you like best about TikTok Ads?

It is pretty easy to set up the campaign and add your content to the ad. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

It can be rather difficult to be able to easily see the performance of your ad, along with certain metrics. Review collected by and hosted on G2.com.

TW
Owner
Small-Business (50 or fewer emp.)
"Tik Tok Ads for Mi AI Business"
What do you like best about TikTok Ads?

User-Friendly Interface and Powerful Tools

One of the standout features of TikTok Ads is its user-friendly interface. Setting up campaigns is straightforward, and the platform provides a variety of tools to optimize our ads. From detailed targeting options to creative editing tools, TikTok Ads allows us to tailor our campaigns to meet specific business goals. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Overall, TikTok Ads has been a game-changer for Mi Ai Business Solutions. The platform’s innovative features and extensive reach have significantly boosted our online presence and follower count. We highly recommend TikTok Ads to any business looking to enhance their digital marketing efforts and connect with a broader audience. Review collected by and hosted on G2.com.

DH
Marketing Manager of Two Men and a Truck - Ocala/The Villages and Two Men and a Truck - Eustis
Enterprise (> 1000 emp.)
"Good platform for younger generation"
What do you like best about TikTok Ads?

I like that I can advertise my busioness on another platform to reach a younger audience. It is easy to use and implement in our marketing strategy. It works well with SOCi for integration needs of the company. I use it at least once a week and I love all the features it has similar to Intagram. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

It is hard to get good customer support on this platform, similar to most social platforms. Review collected by and hosted on G2.com.

DP
Influencer
Small-Business (50 or fewer emp.)
"Tik Tok Ads"
What do you like best about TikTok Ads?

The most helpful thing about Tik Tok Ads is the things that they are showing on the ads most of the time it is to encourage people to support the seller or try out the product ot services that is being shown at the time. I use Tik Tok ads to help most people with things that they need or want Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

The least helpful thing about Tik Tok ads is most of the time you can't skip over it but it is for a good cause it's basically advertising something for a great cause it could bring a lot of attention. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

Average Discount

10%

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TikTok Ads Features
Mobile Functionality
Campaign Dashboard
Campaign Optimization
Reach
Targeting
Retargeting
Geo-Targeting
In-App Ads