Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Trustpilot Reviews & Product Details

Profile Status

This profile is currently managed by Trustpilot but has limited features.

Are you part of the Trustpilot team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Pricing

Pricing provided by Trustpilot.

Plus plan

Starting at $299.00

Premium plan

Starting at $629.00

Trustpilot Media

Trustpilot Demo - The world's largest platform for feedback
Attract and keep customers with Trustpilot
Trustpilot Demo - Critical decisions start with trust
Built to help you maximize impact from your customer reviews, instead of just collecting them.
Trustpilot Demo - Grow your reputation
Make all your marketing more effective with Trustpilot ratings and reviews.
Product Avatar Image

Have you used Trustpilot before?

Answer a few questions to help the Trustpilot community

Trustpilot Reviews (254)

Reviews

Trustpilot Reviews (254)

3.4
254 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and transparent reviews, which help build trust and credibility for businesses. Many appreciate the ability to collect genuine feedback, making it easier to gauge customer satisfaction. However, some users note that the pricing can be high for small businesses, which may limit accessibility.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Visal K.
VK
Performance Marketing Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Genuine Verified Reviews That Boost SEO Visibility"
What do you like best about Trustpilot?

I like Trustpilot as the most genuine Review platform. All the reviews are from verified users, and only verified users can put a review on the listings. It IS one of the quickest indexed review listings for our business, SEO visibility is one of its major advantages. Easy to set up with greater accessibility and quick verification with the Domain email verification option. Simple onboarding procedure is one of its greatest advantages; no support or assistance is needed for the verification process. Automated feedback collection feature and TrustWidgets are available on premium option. Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

As a business-oriented review platform, it has premium features that can suppress negative customer reviews. Review collected by and hosted on G2.com.

Amy W.
AW
eCommerce Manager
Mid-Market (51-1000 emp.)
"Trustpilot: Boosting Confidence with Verified Reviews"
What do you like best about Trustpilot?

I love how Trustpilot helps build trust by allowing people to read real users' reviews and share honest feedback. It's great for internal moderation, helping us identify areas for improvement and recognizing where we're excelling. I really like that it's easy for customers to sign up and leave a review. Also, the filtering system is very helpful for keeping track of one-star reviews, and email notifications alert us quickly, helping us address issues promptly. The integration with Slack is valuable too, allowing the whole company to stay updated and helping us put things right swiftly. Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

It can be difficult sometimes to get reviews moderated by their system. That's something that holds us back sometimes. But generally, it's pretty fair if we can prove that a review has been left in error or there's something untrue about the review, then we can get them removed. But that's probably the hardest part of the system. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business (50 or fewer emp.)
"Powerful Review Automation and Insights, but Dashboards Can Feel Overwhelming"
What do you like best about Trustpilot?

Trustpilot has been invaluable for collecting and showcasing authentic customer feedback. The review collection tools make it easy to request reviews via email, SMS, or automated campaigns, saving hours of manual follow-ups. I particularly appreciate the customizable widgets and dashboards, which allow us to display reviews directly on our website and monitor trends in real time. An unexpected benefit has been the ability to respond to reviews quickly, helping us improve customer satisfaction and address concerns proactively.

UI / UX:

Using Trustpilot day-to-day is smooth and intuitive. Navigating between dashboards, reviews, and analytics is straightforward, and the layout makes it easy to find actionable insights quickly.

Integrations:

Trustpilot integrates well with e-commerce platforms, CRM systems, and email marketing tools. Connecting it to our existing stack was simple, and automated workflows now ensure review requests reach customers at the optimal time.

Performance:

The platform is reliable and fast, even when handling large volumes of reviews and analytics data. Reports and dashboards load quickly, making it easy to track performance and trends without delays.

Pricing / ROI:

Trustpilot offers good value for the price. The automated review collection and display tools save significant time, and the impact on customer trust and conversions has been measurable. For our team, the ROI is clear: we gain both actionable insights and a stronger online reputation without manual effort.

Support / Onboarding:

Getting started was straightforward. Documentation, webinars, and customer support made onboarding smooth, and the team has been responsive whenever we needed guidance on integrations or best practices.

AI / Intelligence:

Trustpilot’s AI features, like review analysis and sentiment tracking, are particularly useful. They automatically highlight trends, recurring issues, and customer sentiment, allowing us to prioritize improvements and respond faster to negative feedback.

Overall:

Trustpilot streamlines the process of collecting, monitoring, and acting on customer reviews. Its combination of intuitive UI, automation, integrations, and AI-driven insights makes it an essential tool for improving customer trust and engagement. Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

While Trustpilot is a powerful tool for collecting and showcasing reviews, it can sometimes feel overwhelming to manage a large volume of feedback, especially when responding individually to negative reviews. The analytics and reporting dashboards, while comprehensive, can be a bit complex for new users, making it harder to quickly extract actionable insights. Additionally, some integrations require extra configuration or third-party tools, which can slow down setup for teams without dedicated technical resources.

Potential improvements:

Simplifying the dashboard interface, offering more pre-built reporting templates, and streamlining integration setup would make the platform even more user-friendly while maintaining its powerful features. Review collected by and hosted on G2.com.

DL
Senior Consultant
Small-Business (50 or fewer emp.)
"User-Friendly Platform with Room for Customer Support Improvement"
What do you like best about Trustpilot?

TrustPilot is an easy to use platform and one of the many "go to" sites that are on the web these days allowing viewers to read other's reviews of software, products, and just about anything. I've used it a limited number of times, and have found the responses to be fairly quick when reviews are submitted. Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

The one time I had to deal with their customer support team, they weren't that helpful at first. It took something like 4 tries before we managed to get anywhere in resolving the issue I had. Review collected by and hosted on G2.com.

Pavel M.
PM
Product Manager
Small-Business (50 or fewer emp.)
"Efficient Feedback Collection with Moderation Challenges"
What do you like best about Trustpilot?

I really appreciate Trustpilot's excellent tools for gathering and integrating feedback into our project workflows. The automation feature in Trustpilot has been a game changer, enabling us to set up what used to be manually labor-intensive processes—like email campaigns and feedback collection—automatically within the software. This has greatly reduced the need for manual intervention by our support representatives, freeing up their time for other essential tasks. Furthermore, setting up Trustpilot was incredibly easy and efficient; it took just about half an hour to complete, requiring minimal effort from my team to claim our domain, provide some basic information, and add graphics. Overall, Trustpilot enhances our efficiency in managing user reviews and supports our reputation management effectively. Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

I find Trustpilot's review moderation process to be overly aggressive, which can be quite stressful. The review validation procedure often requires users to send screenshots or additional proof through random emails, which is not well-received. The communication around this process tends to be poor, adding to the discomfort experienced by users. Review collected by and hosted on G2.com.

Kari C.
KC
Content & Training Coordinator
Small-Business (50 or fewer emp.)
"Very inconsistent moderation in my experience"
What do you like best about Trustpilot?

It’s easy to leave a review and most companies are already there, so you can quickly check opinions. Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

My experience with moderation was quite confusing. One of my reviews was accepted, then a few days later I got a message asking for proof. I sent the proof, it was approved again, and then later I received another message saying it could be removed. After I asked for clarification, it was published again. It feels a bit unpredictable. Review collected by and hosted on G2.com.

Mohamed  S.
MS
Head of market analysis
Mid-Market (51-1000 emp.)
"The Most Honest Review Site with Great Support"
What do you like best about Trustpilot?

The most important thing about Trustpilot it's the most honest review website Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

Easy and very simple to use after login you can write the name of the company then read or add your experiences and great customer support Review collected by and hosted on G2.com.

Fanette S.
FS
Digital Content & Learning Specialist
Small-Business (50 or fewer emp.)
"Difficult to trust the review system"
What do you like best about Trustpilot?

The platform is easy to use and many companies have pages there, so it’s simple to check feedback quickly. Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

What makes me uncomfortable is the way moderation works. I’ve seen reviews disappear while very short positive comments remain visible. If you look at the page where people review Trustpilot itself, you can often see extremely short positive messages like “Great” or “Amazing” appearing regularly. For me this makes the system feel less transparent. Review collected by and hosted on G2.com.

Morino R.
MR
Owner
Consulting
Small-Business (50 or fewer emp.)
"Frustrating Experience with Poor Support"
What do you like best about Trustpilot?

I appreciate the overall look of the Trustpilot website, which provides a user-friendly and attractive interface. This aspect, along with the generally reliable reviews, offers a trustworthy foundation for assessing businesses. The legitimate reviews serve as a solid stepping stone towards making informed decisions about whether to engage with certain businesses, helping me gauge their reliability effectively. This feature is valuable as it combines aesthetics with practical use, thereby enhancing my decision-making process. Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

I stopped working with Trustpilot because they suspended my account. Their customer support is absolutely horrible and atrocious. My account was suspended due to claims of unusual activity, despite there being no such activity. They provided no elaboration on what the problem was, nor is there an appeal process to contest the suspension. The lack of communication and support led me to discontinue using the service, and I would not recommend Trustpilot to others. Review collected by and hosted on G2.com.

Remy d.
RD
Digital Marketing Manager
Retail
Enterprise (> 1000 emp.)
"Great for Collecting Reviews, But Google Visibility Can Feel Like a Push"
What do you like best about Trustpilot?

Good tooling to collect customer reviews about your company and to get them distributed in Google in a good way Review collected by and hosted on G2.com.

What do you dislike about Trustpilot?

Their dominance in Google pushes you to use Trustpilot to make sure they don't only display bad reviews about your company online Review collected by and hosted on G2.com.

Questions about Trustpilot? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

PB
Philippe Buc
Last activity over 5 years ago

Divergences between evaluations -- TrustPilot & Shopper Approved

GU
Guest User
Last activity over 1 year ago

What is Trustpilot used for?

Pricing Options

Pricing provided by Trustpilot.

Plus plan

Starting at $299.00

Premium plan

Starting at $629.00

Advanced plan

Starting at $1,099.00
Trustpilot Comparisons
Trustpilot Features
Customer Feedback
Competitive Intelligence
Sentiment Analysis
Corporate Reporting
Dashboard
Social Networks Monitoring
Social Media Management
Authentification
Review Forms
Personalization
Product Avatar Image
Trustpilot