6sense Revenue Marketing Reviews & Product Details

web deanonymization and audience builders are truly a gamechanger. Then, the baked in workflows and orchestration tools means you can take that data and make it easily actionable. Whats great is that you can change that to not just focus on easy actions, but also create a complex flow of dynamic changes. It suits a variety of skill levels. Effectively, once you've built the engine to do what you need it to, you can trust that 6sense is taking care of the rest. Throughout the use of 6sense, the customer support from both the ticket system and our CSM has been invaluable. They're quick to support, talk us through new features and provide insight Review collected by and hosted on G2.com.

One downside I've identified from my use of DemandBase at a previous company is the alert features don't show intent score changes by account. You can set an alert for a specific segment to show the top 25 'hot' accounts, but with DemandBase you were able to set an alert that would show all changes by account whether a decrease in intent score or an increase - it was helpful for reps that had a specific streamlined focus on a subset of accounts to see if they were becoming less interested in a topic for example. Would love to see that feature expanded at 6sense or even just a better alert set up. Right now its very easy to use, which is great, but it would helpful to have more customization on the alerts, types of alerts and metrics of success to include within the alert. Review collected by and hosted on G2.com.

The best feature of 6sense is the capability to manage audiences in a single platform, syncing them to various messaging channels, like LinkedIn Ads, Drift Chat, and Marketo, ensuring that the same audiences are consistently targeted--everywhere.

The integration with Salesforce makes audience targeting even better, allowing you to differentiate your audiences between Prospect and Customer and the very stages of the sales cycle.

Perhaps the best audience targeting feature is the 6ense predictive buying stage model. These buying stages are unique to your instance, combining signals from your CRM with those from the 6sense live database. This is an amazing targeting tool for honing your audiences by intent level, for both contacts and accounts. Review collected by and hosted on G2.com.

Easily the worst thing about 6sense are the bugs. The platform is very buggy. While their support team is quick to respond to issues, they sometimes need cajoling to escalate to their engineering team. That said, their engineering team does come through with fixes after a week or two.

Another issue is the lack of intuitiveness of the user interface. This is less of an inconvenience after the recent interface updates but still persists in certain corners. Review collected by and hosted on G2.com.

The feature that allows us to target accounts showing purchase intent helps us make the most of our limited marketing resources. Review collected by and hosted on G2.com.

The platform is quite complex, and the onboarding and integration processes take a long time to complete. Review collected by and hosted on G2.com.

I find 6sense Revenue Marketing incredibly valuable due to its ease of use and straightforward design, making my tasks less complicated and more visual. The dashboards stand out as a key feature, offering easy access to various functions like enriching data and connecting seamlessly with platforms like Salesforce. This visual aspect not only aids in understanding the data myself but also makes it much easier to explain and present to stakeholders, significantly enhancing my workflow and communication. Additionally, the setup process was very smooth and effortless, warranting an excellent user experience from the start. Review collected by and hosted on G2.com.

I would like to see more industry-specific information, including the addition of a sub-sector category. Currently, only industry and sector are available, which limits the granularity of the data. It would also be beneficial to have the ability to approve enriched data before it is automatically updated, as the information is not always 100% accurate. Review collected by and hosted on G2.com.

6sense surfaces in‑market accounts with predictive buying stages and 6QAs, enriches Salesforce with keyword, page, and persona insights, and powers coordinated ABM across channels.

3 sources

Integrated with Marketo and Salesloft, it streamlines research-to-outreach, while fueling Drupal Smart Content personalization so high‑intent visitors get relevant content and CTAs, boosting conversion and pipeline. Review collected by and hosted on G2.com.

Setup and integrations can be heavy, but with enablement and smart architecture, 6sense scales ABM, personalization, and Salesforce workflows beautifully. Review collected by and hosted on G2.com.

i really intent data a lot. we used to only shoot at night. right now, 6sense tells me which company is looking for my product. it can find traffic even if the users are not known.

the connection to salesforce is good. the sales team is pleased. they quickly get hot leads. it's also too good to use keyword analysis. i can see what my prospect is reading. helping out is nice. they helped me out when i was stuck. Review collected by and hosted on G2.com.

take time to set up. it's not just plug and play. want to take some time to fix the parts. ui is a bit too much for a beginner. many choices, which is very confusing.

the email and phone numbers in the contact information are a bit out of date. it doesn't work. the price is very high. only good for a big team. not for a small business coming up. Review collected by and hosted on G2.com.

I find it useful to track anonymous website visits, as well as intent and engagement activities across other campaigns such as display ads and LinkedIn ads. Additionally, the Audience Workflows feature makes it easier to automate multi-channel marketing campaigns. Our Customer Success Manager is very helpful and Support is usually quick to respond. Review collected by and hosted on G2.com.

Some accounts that appear in our other marketing platforms are missing from the anonymous website visits, which makes tracking incomplete. The reporting features are confusing and do not provide a clear, comprehensive view of our marketing efforts from start to finish. Building workflows is not intuitive, and we had to implement several workarounds to integrate it with our CRM system. Additionally, the intent data is quite limited for regions outside the United States. Review collected by and hosted on G2.com.

I love that 6sense Revenue Marketing is constantly evolving, with new tools and features becoming available regularly. This continual enhancement makes it a versatile and dynamic platform. The company shares real data and hands-on experience freely with clients, which makes a significant difference in understanding and leveraging the platform effectively. The integration capabilities, particularly with HubSpot, have been a game-changer, bringing 6sense out of isolation and making it seamlessly accessible for sales, not just marketing. The AI enhancements and overdue improvements in AI Email and workflows really deliver on true marketing automation, allowing us to put campaigns in motion, test, learn, and iterate without weeks of preparation. This capability has transformed how we manage our campaigns, enabling us to use existing content more effectively and innovate continuously in our marketing efforts. Review collected by and hosted on G2.com.

It's a complicated platform, not very intuitive, due to its integrations over time. Some key features like workflows seem hidden versus easily accessible in the tool. It takes ongoing sales enablement to get them to understand this is not just a marketing thing. Implementation and customer support should include ongoing assets, such as a drip campaign, to enable sales and show them from a salesperson’s perspective how to use the tool. Sales doesn’t listen to marketing; we need the credibility that only another salesperson or sales leader can bring. Review collected by and hosted on G2.com.

I am liking 6sense very much. The best part is the 'intent data'. It tells me which companies are searching for our solution right now. Before, we were just guessing. Now, we know exactly who is "in-market".

Also, the predictive model is good. It gives a score, like 'Hot' or 'Warm', so my sales team knows who to call first. We can see which keywords they are searching. The dashboard helps me see which accounts to focus on. The de-anonymization feature is also a plus, seeing which companies visited our site, even if they did not fill form. Review collected by and hosted on G2.com.

It is very costly. This is the main dislike. For small company, it is too much price.

Sometimes, the intent signal is not 100% accurate. It says one company is 'in-market', but when sales calls, they say 'not interested'. So, not perfect, but mostly good.

Also, setup was little difficult. Connecting to our Salesforce and HubSpot took time. My sales team needed lot of training to trust the data and use it properly. Adoption is a challenge. Review collected by and hosted on G2.com.

I work in social media marketing, and 6sense helps me a lot. The best thing about it is that it tells me which companies are really interested in our goods. I used to just guess when I made my ads. Right now I can see "intent data," which tells me which company is looking for things that are connected to us. I use this list to make LinkedIn ads that are just for these people. Also, it tells me what topics they like, so I write about those things on social media and in my material. Things are going much better with my ads now. Review collected by and hosted on G2.com.

The price is my biggest concern; the tool is very pricey, and my boss told me it would be a big investment for our medium-sized business. It's also not simple to learn. I was very lost at first because there were so many dashboards and options. It took me a few weeks to fully understand. I feel like the info is a little out of date sometimes, maybe by one or two weeks, but most of the time it's fine. Review collected by and hosted on G2.com.