# Klaviyo Reviews **Vendor:** Klaviyo **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 1,348 ## About Klaviyo Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. ## Klaviyo Pros & Cons **What users like:** - Users find Klaviyo to be **easy to use** , appreciating its intuitive design and organized campaign management. (160 reviews) - Users value Klaviyo for its **powerful automation and cost-effectiveness** , enhancing email marketing and overall CRM capabilities. (123 reviews) - Users value the **easy integration** of Klaviyo, enhancing their ability to connect with customers effectively. (81 reviews) - Users value the **seamless integrations** of Klaviyo, enhancing campaign scheduling and automation with various platforms like Zapier. (81 reviews) - Users admire the **powerful automation** of Klaviyo, which simplifies campaign creation and enhances customer engagement. (79 reviews) - Users appreciate the **easy creation** of campaigns in Klaviyo, enjoying powerful automation and intuitive features for engagement. (75 reviews) - Automation Efficiency (66 reviews) - Easy Setup (61 reviews) - Data Segmentation (60 reviews) - Features (57 reviews) **What users dislike:** - Users find Klaviyo to be **expensive** , which can be a barrier for beginners despite its overall quality. (69 reviews) - Users find the **missing features** in Klaviyo, such as improved SMS and search functionality, limiting their experience. (56 reviews) - Users find the **learning curve steep** , requiring considerable time to effectively utilize the Klaviyo platform. (55 reviews) - Users experience **poor customer support** , particularly on the free plan, leading to frustration during critical times. (40 reviews) - Users wish for **more templates and unique options** in Klaviyo, finding the features limited and not user-friendly. (37 reviews) - Poor Support (32 reviews) - Not Intuitive (28 reviews) - SMS Limitations (24 reviews) - Limited Customization (23 reviews) - Steep Learning Curve (23 reviews) ## Klaviyo Reviews ### 1. Klaviyo Makes Email Automation Simple, Powerful, and Reliable **Rating:** 4.5/5.0 stars **Reviewed by:** Tejas K. | Fullstack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Klaviyo?** What i like most about klaviyo is how simple it makes email marketing automation. i user it my projects, and setting up flows like welcome emails or abandoned cart is very easy.The segmentation is powerful and helps target the right audience, I also like the custimization options for camagians. The analytis give clear insignts into performance. Overall, it saves time and works reliably once everything is set up. **What do you dislike about Klaviyo?** One thing i dont't like about klaviyo is that the pricing can get expensive as your contact list groes. Some advanced features also take time to fully understand, especially when setting up more complex flows. The UI can feel a bitt overwhelming at first. Also reporting is good but can be slightly confusing in the beginning. **What problems is Klaviyo solving and how is that benefiting you?** Kalviyo help me to solve the problem of managing and automating email marketing effciently. Insted of sending manual emails, I can set up flows that run automatically based on customer behavior. It also helps with better audiance targeting through segmentation. this improves engagement and conversion rates in my project, The analytics give me clear insignts to optimize campaigns. Overall, it saves time and makes marketing more effective ### 2. Klaviyo Delivers Strong ROI with Seamless Integrations and Powerful Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Chad T. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Klaviyo?** What I like best about Klaviyo is how well it performs across the board. The UI/UX is easy to use, and the integrations with our eCommerce tools make everything seamless. It delivers strong performance and clear ROI through effective segmentation and automation. Pricing feels justified based on results, and support/onboarding have been helpful when needed. The added AI and intelligence features also help improve targeting and save time. **What do you dislike about Klaviyo?** While Klaviyo is very powerful, the learning curve can be a bit steep at first, especially when setting up more advanced flows and segmentation. Some features can also feel overwhelming due to the depth of options available. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps us turn customer data into targeted, automated marketing instead of generic campaigns. This improves engagement and conversions, saves time, and gives us better insight into customer behavior so we can optimize and drive more repeat sales. ### 3. Helpful platform for retention and email campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Anna K. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** What I like best about Klaviyo is the segmentation and automation possibilities. We can create different flows based on customer actions, behavior, and lifecycle stage, so communication becomes much more relevant. The interface is mostly user-friendly, and analytics helps to understand campaign results fast. It is very useful for retention marketing, especially when you need to manage many audiences and personalized communication. **What do you dislike about Klaviyo?** The thing I dislike most is that some advanced functions are not very simple at first. If you need to build more complex logic, test many scenarios, or find the reason of issue, it can take extra time. Also the price is not small, especially when contact base grows. Sometimes I would like to have more flexible reporting and more simple navigation between some sections. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves the problem of manual and not well-targeted communication. It allows us to automate campaigns, build customer journeys, and separate audiences in more accurate way. This gives better engagement, more efficient work process, and stronger control over retention activities. It also helps us see customer data in one place and use it for better marketing decisions. ### 4. Intuitive Branding and Fast Campaigns with Klavyio **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Klaviyo?** I love being able to customize in-app templates to our brand. The software is very intuitive and is easy to understand. It's great to quickly send out text or email campaigns. As a meal prep businesses with a new menu every week we rely on Klavyio to send out our new menu blasts to all of our active and inactive subscribers. **What do you dislike about Klaviyo?** Downsides for our business is that segmenting for our subscription based service can be a bit funky. At times our accurate audiences isn't fully captured when segmenting customers who've placed 0 orders over x amount of time. Given the nature of our business, it is difficult for klavyio to talk directly to woocommerce and update in real time. **What problems is Klaviyo solving and how is that benefiting you?** Klavyio allows us to see who is most engaged with our brand and market to customers accordingly. If we have a delivery hiccup or a menu change we are able to quickly reach all of our customers without having to text everyone individually. ### 5. Our most powerful (and profitable) tool **Rating:** 4.5/5.0 stars **Reviewed by:** Angela W. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows. Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand. **What do you dislike about Klaviyo?** Klaviyo charges by the number of active profiles, not just the emails you send. As your list grows, the bill jumps significantly. **What problems is Klaviyo solving and how is that benefiting you?** The biggest problem Klaviyo solved for us was the 'guessing game' of email marketing. Before, we were sending generic blasts and hoping for the best. Now, thanks to the real-time tracking, we’ve moved to a high-precision strategy. ### 6. Powerful Shopify Integration and Segmentation for Highly Targeted Email Flows **Rating:** 5.0/5.0 stars **Reviewed by:** Wil L. | Founder & Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** The integration with our Shopify store makes it easy to build automated flows based on real customer behavior. For example, we run welcome sequences, post-purchase education, and replenishment reminders that trigger automatically depending on what someone buys. What I appreciate most is the level of segmentation and data. We can see which customers are purchasing certain brands or product categories and tailor messaging accordingly. That allows us to send more relevant emails instead of blasting the same message to everyone. **What do you dislike about Klaviyo?** Pricing can scale quickly as your subscriber list grows. For smaller brands or businesses just starting out, the cost may feel high compared to simpler email tools. ALSO: Klaviyo is extremely powerful but there is definitely a learning curve. Understanding segments, event triggers, and flow logic takes some time if you're new to marketing automation. **What problems is Klaviyo solving and how is that benefiting you?** Before using Klaviyo, staying in touch with customers required a lot of manual effort and it was difficult to send the right message to the right person at the right time. Now we can build automated flows based on real customer behavior such as browsing products, completing a purchase, or taking a skincare quiz on our website. For example, when someone buys a skincare product from our Shopify store, Klaviyo can automatically send follow-up education about how to use the product, recommend complementary products, or remind them when it may be time to reorder. The segmentation tools are also extremely valuable. We can group customers based on things like purchase history, skin concerns, or engagement level and send more relevant content instead of sending the same message to everyone. This has helped us increase customer retention, improve repeat purchases, and build a stronger relationship with our audience while saving a significant amount of time through automation. ### 7. The best CRM for ecommerce brands **Rating:** 5.0/5.0 stars **Reviewed by:** dorothy N. | AIR Fellowship Cordinator , Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue. **What do you dislike about Klaviyo?** One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps solve one of the biggest problems in ecommerce today, which is customer retention. Acquiring customers through paid ads, especially on platforms like Google and Meta, has become very expensive, so brands can’t rely on acquisition alone to grow profitably. What Klaviyo does well is help brands turn first-time buyers into repeat customers. With behavior-based segmentation, automated flows, and personalized messaging, you can follow up with customers at the right moment, whether that’s after a purchase, when they abandon a cart, or when they’re ready to reorder. For me, as an email marketer, that means building structured retention systems that consistently drive repeat purchases, increase customer lifetime value, and make the business less dependent on rising ad costs. ### 8. Klaviyo Makes Personalized, Automated Marketing Easy with Powerful Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Mitch . | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** What I find helpful about using Klaviyo is that it helps you send more personalized emails and messages based on customer behavior, like what they buy or browse. It makes marketing more relevant and effective. One of the main upsides for me is strong segmentation, which lets me group customers and target them with the right message. It also offers automation, so emails like welcome messages or abandoned cart reminders send automatically. For me, Klaviyo helps businesses understand their customers better, save time with automation, and increase sales through more targeted marketing. **What do you dislike about Klaviyo?** It's a bit pricey but I'd still say it's worth it. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves the problem of generic and ineffective marketing. Many businesses struggle to reach customers with the right message at the right time. Klaviyo helps by using customer data to send targeted, personalized emails and automated messages. This benefits me because it saves time through automation, improves how I communicate with customers, and helps increase engagement and sales by sending more relevant content instead of one-size-fits-all campaigns. ### 9. Very Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Adrien P. | Responsable des Opérations et Service Client, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** What I like most about Klaviyo is how powerful its segmentation and automation features are, while still being relatively easy to use. The Shopify integration is seamless and lets us use real customer data to create highly targeted campaigns and flows. The flow builder is a standout as well; it makes it straightforward to set up automated sequences such as abandoned cart, post-purchase, and win-back campaigns. I also appreciate the analytics and reporting, which help us clearly see the revenue generated by each campaign or flow. **What do you dislike about Klaviyo?** The biggest drawback is the pricing, which can get quite expensive as your contact list grows. Some areas of the interface can also feel a bit complicated when you’re managing lots of flows or segments, especially if you’re new to the platform. I’d also like to see more advanced built-in reporting, or at least easier ways to analyze performance across multiple campaigns without having to export the data. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps us automate a large part of our customer communication and marketing lifecycle. Rather than sending generic email blasts, we can segment and target customers based on their behavior, purchase history, and engagement. That makes it easier to deliver more relevant messages, which improves both engagement and conversion rates. It also saves us a lot of time, since automated flows keep running in the background and continue generating revenue without manual intervention. ### 10. Klaviyo’s Customization and Email Marketing Performance Pay for Themselves **Rating:** 5.0/5.0 stars **Reviewed by:** Hayden J. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Klaviyo?** The extreme customization within the website makes it absolutely amazing to use for our company. We don't really use any third-party integrations or apps, but the overall performance of the functional music has been absolutely amazing. It is so worth what we pay for, and it does so much for our company. It essentially pays for itself since email marketing is one of our strongest channels. **What do you dislike about Klaviyo?** There's nothing specific we don't like about Klaviyo. There was a bit of a learning curve, but after that it was super easy to navigate through and the support is amazing for when you need help. **What problems is Klaviyo solving and how is that benefiting you?** At first, we had a large issue with remaining customers about their abandoned car, or just keeping customers informed, but Klaviyo closed that gap. ### 11. Klaviyo Sets the Gold Standard for Ecommerce Email & SMS Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Kassandra A. | Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** Klaviyo is the gold standard for ecommerce email and SMS marketing. Its segmentation is especially powerful, letting you slice your audience using a wide range of data points. The flows are intuitive to build and genuinely help drive revenue. The analytics provide clear attribution, and the integrations with ecomm platforms and other tools keep the data clean, consistent, and connected. I use it every day, and it just works—I rarely run into issues, and I’ve never needed to reach out to customer support. **What do you dislike about Klaviyo?** Pricing is the biggest pain point. Costs scale quickly as lists grow and it can feel disproportionate during high growth phases where you're paying a lot more without a step up in features. It's hard to justify that cost to stakeholders when the costs increase. That said it earns back in results - but pricing could be more flexible. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo centralises our CRM/retention marketing - replacing what would otherwise require multiple tools - sms, email, segmentation and reporting are all in one place. This results in more personalised customer journeys and measurable uplift in repeat purchase revenue. ### 12. Intuitive Templates, Easy AI Segmentation, and Outstanding Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Teri L. | Marketing and Web Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** 1: The design and template building tools work as intended and are so efficient, with handy shortcuts such as universal blocks that anybody on my team can access when designing new campaigns. 2nd favorite: setting up segments is so easy with the AI assistance. 3rd: the customer service has always been quick, friendly, and useful. **What do you dislike about Klaviyo?** Anyone viewing a preview URL of a campaign needs to have a Klaviyo account and be logged in. Some team members are too busy to hassle with an authenticator app cycle and a a personal login with Klaviyo to preview eblasts. Maybe a password protected URL preview would suffice, eh? **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo bridged a widening skills divide between analytic programmers and designers. I come from a print and web design background - and the technical opportunities in Klaviyo could have been overwhelming. Klaviyo provided so much support via chat, tutorials, and AI assistance so that I successfully expanded my skills to keep up with marketing analytics tasks. Klaviyo made it easy. The dynamic product feed module that I incorporate into emails using the Shopify integrations has been wonderful. No work to set it up. ### 13. Review **Rating:** 4.0/5.0 stars **Reviewed by:** Nicolas B. | CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 ### 14. User-Friendly Dashboards, Powerful Segmentation, and Fast Support **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandra N. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** Klaviyo's dashboards and functions are so user friendly. Even if you don't know exactly where something is, you can usually find it pretty quickly because of how well everything is laid out. The audience segmentation tools are amazing and it's easy to make attractive flows, even as a beginner. They have a ton of documentation that is easy accessible if you don't know how to do something and customer support is fast and friendly when you do run into an issue! **What do you dislike about Klaviyo?** I love that they are adding so many new features, but I wish I could better know how they function before we invest the money and time to implement them. (Loyalty, Reviews, etc) **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo has helped us grow our reach by reaching our audience in new and more strategic ways. I also really appreciate their expansive amounts of blog articles and the free seminars they hold quite often. ### 15. Intuitive Drag-and-Drop Emails, Strong Shopify Integration, and Shareable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Klaviyo?** Drag and drop builder, very intuitive, I can get my emails out without knowing coding. It is fairly priced IMO (I can see how people would think klaviyo is expensive, but we are able to generate a good ROI from the tool). It integrates really well with shopify, we have a bunch of automations enabled. The dashboard has good reports/insights that can be shared with management. **What do you dislike about Klaviyo?** Some known issues with klaviyo (from my own experience and folks I talk to), klaviyo is known to miss-attribute the revenue. Basically any order that goes out within a small window of your email going out, even if it came from a different channel altogether, klaviyo tracks it as it's own. So we always need to go back and look at further insights on shopify to see if klaviyo had anything to do with that order. And open rates aren't exactly a metric we would rely on (but this is more about apple/privacy filters than klaviyo I suppose) **What problems is Klaviyo solving and how is that benefiting you?** Reaching customers, informing them about new product launches/sales. Can easily build a quick email thanks to it's no-code design. ### 16. Feature-Rich and Intuitive, But Salesforce Integration Could Improve **Rating:** 4.5/5.0 stars **Reviewed by:** Sunny L. | Marketing Specialist II, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Klaviyo?** I like how intuitive Klaviyo is, especially in allowing us to manage multiple brands separately. We can easily create our own segments, email templates, and flows. The data is robust, and I appreciate being able to see reports within a campaign or flow or across all data. I also like the deliverability metrics. The new portfolio feature to view all brands and the addition of email template folders are great improvements. **What do you dislike about Klaviyo?** I'd say for one, when I'm copying over flows/email templates, all the assets within the email carry over too. I wish there was a folder for album. Setting up the events by integrating only certain aspects to Salesforce was a bit cumbersome. Because Klaviyo is very ecommerce heavy, as a lead generation company, setting up events based on lead journey rather than actions taken was a learning curve. After integrating with Salesforce, there were some confusions that took a while with dev teams. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helped us bring email marketing in-house, connect to Salesforce, and set things up our way. Its intuitive interface allows us to build multiple brands, create segments, templates, and robust reports with ease. ### 17. Easy Email Builder with Powerful Forms and Continually Helpful New Features **Rating:** 5.0/5.0 stars **Reviewed by:** B D. | Digital Content Sr Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Klaviyo?** I love how easy it is to build emails, and I also really appreciate how useful the forms feature is. Another thing I like is that they’re always adding new, genuinely helpful features, like reviews and landing pages, which keeps the platform feeling fresh and improving over time. **What do you dislike about Klaviyo?** As a non-direct-to-consumer website, it would be helpful if Klaviyo were better tailored to that model so we don’t have to see metrics like 0 sales, 0 transactions, and similar data that isn’t relevant for us. **What problems is Klaviyo solving and how is that benefiting you?** It lets us bring BazaarVoice reviews onto our site, not just keep them on retailer websites. It also enables sign-ups directly on our website with little to no effort on our end. Super easy to create emails as well. ### 18. Seamless Shopify Integration & Powerful Segmentation Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Peter J. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Klaviyo?** I really value the segmentation data and the analytics dashboard in Klaviyo. They help us understand how well our email campaigns are performing and identify which customers to contact and when. The analytics dashboard is particularly impressive because it shows us whether our campaigns are working, points out our weak spots, and helps us spot opportunities. The segmentation feature allows us to send messages to more customers at the right time without sticking to a strict schedule, which is really valuable for us. Additionally, the deeper integration with Shopify and the ease of use were major advantages for us, especially compared to Mailchimp. I also found that the initial setup of Klaviyo was extremely easy, thanks to the wizard-driven onboarding that allowed us to import our existing list and synchronize with Shopify effortlessly.. **What do you dislike about Klaviyo?** I think probably the only challenge that we've really encountered is with the actual email builder, which is a little bit more on the basic side. It would be better for us if it was more powerful. **What problems is Klaviyo solving and how is that benefiting you?** We use Klaviyo to pull customer data from Shopify and segment email marketing. The analytics dashboard helps us assess campaign performance. Segmentation allows us to send timely messages, enhancing effectiveness. The email builder could be more powerful, but overall, it streamlines our processes. ### 19. All-in-One Platform That Needs AI Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Mike Z. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Klaviyo?** I really appreciate that Klaviyo integrates everything into one platform, so all my lists, including email, review, and customer lists, are in the same area. It has powerful segmentation capabilities where I can create highly detailed dynamic segments using limited conditions, which is quite advantageous. The automation flows are strong, with some pre-built options, but I can also create my own, making it effective for re-engaging customers who haven’t returned yet. The ease of setup was great; even though it's best for mid to large commerce brands, we had no issues as a smaller brand. **What do you dislike about Klaviyo?** The AI-powered features are a work in progress. They're doing good, but there's something lacking; it's not understanding exactly what I'm asking. I have to double-check things more often, which starts to slow me down rather than just making the content myself. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo integrates email marketing and reviews in one platform, so I don't need separate applications. It centralizes email, review, and customer lists, making it convenient. ### 20. Intuitive UI with Seamless Shopify Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel L. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Klaviyo?** I use Klaviyo for email marketing automation and communications as well as automating reviews on our website. I love the intuitive and easy-to-use user interface. The reporting features are great because they leverage data to provide visualized feedback, helping me know where to adjust. I also appreciate the direct integration with Shopify, which makes things seamless. The pre-created flows suggested by Klaviyo are very helpful for getting started, and I find the ability to create custom flows essential. Klaviyo uses data from customer behavior and purchases to directly adjust the communications sent and when they are sent. The initial setup with Shopify integration was fairly easy too. **What do you dislike about Klaviyo?** I wish it could integrate with more platforms other than Shopify. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to automate email marketing based on user behavior and adjust communications. Its intuitive interface and data-driven reporting are essential for leveraging Shopify data and creating custom flows. ### 21. Synced with Shopify, Customization Made Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan D. | Website Manager, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Klaviyo?** I like how easy it is for me to create emails that sync directly with information from my Shopify store. Klaviyo offers more customization than Shopify does for email marketing. I am able to sync everything from customer information and order info to metadata and browsing history, allowing me to create custom flows that increase sales. The initial setup was easy because of Klaviyo's pre-built integration to our storefront, which made setup very easy. Creating content is very simple with Klaviyo's email building tools. **What do you dislike about Klaviyo?** Klaviyo's UI can make it difficult for the casual user to find the settings and features they are looking for. There is confusion between flows and campaigns, lists and segments, etc. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to customize content to our audience. It easily syncs with my Shopify store, allowing me to create personalized email flows with detailed customer info, boosting sales. ### 22. Industry-Leading E-Commerce Platform That Works Across Nearly Every System **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel Q. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** It is an industry leader that works with almost every platform that you may need to run an e-commerce business **What do you dislike about Klaviyo?** The price is quite high, and it may be out of reach for small businesses that are just getting started. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is a powerful tool for managing lifecycle marketing efforts. It lets you manage all your subscribers, provides tools to monitor them and make necessary updates, and it continues to help us grow our lists. The templates are easy to navigate and edit, and you can customize campaigns to fit your brand’s needs. You can also set up the right flows for your outreach, depending on what you need. On top of that, it’s constantly adding new features to stay cutting-edge. The trainings and webinars are also very well executed. ### 23. Powerful Shopify Integration, but Pricing Penalizes Inactive Profiles **Rating:** 3.5/5.0 stars **Reviewed by:** Dee L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Klaviyo?** It is incredibly powerful and integrates well with Shopify. **What do you dislike about Klaviyo?** Pricing is based on profiles, whether they are subscribed, active or not. Over the years we have 40k profiles which would cost us over $600 a month. In order to lower this to a cost we can warrant we have to suppress these profiles that haven't interacted for a while. We only email around 8k at the most at any one time. You pay for text messages and unused credits do not rollover, so that's disappointing too. **What problems is Klaviyo solving and how is that benefiting you?** It's great for segmenting customers for targeted emailing so I can target those who have looked at our purchased specific products or only email those with specific interests. ### 24. User-Friendly Multi-Channel Marketing with Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** Georgia W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Klaviyo?** I really like how user-friendly Klaviyo is, especially for non-developers or coders. The user-friendly interface makes designing emails and templates easy and intuitive. I appreciate having emails and SMS marketing combined under one platform, allowing an omnichannel approach in flows. The interplay of email, SMS, and push notifications within flows, enabled by a vast array of integrations, is very useful as it allows us to communicate with customers in different ways based on their channel preferences. Setting up new flows has been relatively straightforward. **What do you dislike about Klaviyo?** I have issues with the reporting/attribution, where the revenue is often massively inflated compared to GA4/Shopify attribution. We have a very tight attribution window on Klaviyo, but even so, the numbers seem inflated. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo provides a user-friendly interface for email design, consolidates email and SMS for an omnichannel strategy, and lets us engage customers on preferred channels. ### 25. Powerful AI Segmentation Enhances Email Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Devadiga V. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Klaviyo?** I like Klaviyo for its powerful AI segmentation, which makes my job so much easier by suggesting segments without needing to search manually. It's pretty helpful as I just type whatever segment I want, and it gets done. The drag-and-drop email design feature is a time-saver for me, allowing for quick email designs without creative hassle. Klaviyo's segmentation and content suggestions are spot on, saving me a lot of effort and letting me focus on more important tasks. Additionally, tracking revenue through campaigns and emails is straightforward, allowing me to monitor month on month revenue efficiently. **What do you dislike about Klaviyo?** Sometimes the details like the send count are not available, and I have to go down to find them. And sometimes it's not user-friendly. It should be easier for beginners to use, like getting things in an easy way on the sign menu column. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps with AI-driven email segmentation, suggesting content and supporting drag-and-drop design, saving time. It tracks revenue from email campaigns and simplifies the process by reducing the need for creative work and complex searches. ### 26. Effective Email Marketing with Straightforward Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Maryam A. | Marketing Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Klaviyo?** I find Klaviyo easy to use, which is great because our social media managers have been able to use it for email marketing and manage our marketing campaigns without needing a dedicated email marketing specialist. I like that it's highly functional and effective, making our email cold marketing and campaigns a whole lot easier. Klaviyo is a complete platform that offers a lot of features, which made it a better option than our previous tools like Apollo. The setup process is straightforward for beginners, with a guided step-by-step onboarding process, and even though it was a bit complicated compared to Apollo, it was worth it for its features. Overall, it's a good option for us as it covers ecommerce, newsletters, and automation, not just lead generation. **What do you dislike about Klaviyo?** It was a bit complicated as compared to Apollo during the initial setup. You can add more features in Klaviyo that could be specifically helpful for cold outreach. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo made cold email marketing and campaigns easier, offering a complete platform with more features than previous tools. It's easy to use, highly functional, and allows our social media managers to manage campaigns effectively. The setup was a bit complicated but worth it for its features. ### 27. Klaviyo Makes Running My Business Feel Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Mandy G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Klaviyo?** Klaviyo is a beast! It’s easy to use and really helps me run my business like a well-oiled machine. **What do you dislike about Klaviyo?** The main downside for us is that, as a smaller business, we don’t get any one-on-one support from Klaviyo beyond live chat. We didn’t receive an onboarding call or have anyone available to help us set up the basics. They provide a lot of reading material, which is helpful, but sometimes it’s simply easier to speak with someone who can walk you through the initial setup and get you started. **What problems is Klaviyo solving and how is that benefiting you?** Email marketing is a huge revenue driver for us. ### 28. Flexible, Easy, and Time-Saving Email Marketing with Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** אפרת . | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2026 **What do you like best about Klaviyo?** I use Klaviyo for all my email marketing needs and my loyalty program for my eCommerce website. Klaviyo provides solutions before there is even a problem, which is incredible. I love the simple, progressive design of the software. It integrates well with platforms like Shopify and Yotpo, which I really appreciate. The flexibility of Klaviyo is great, allowing me to adjust it to my needs. I adore the drag-and-drop email design feature, which means I don't need a developer to design emails the way I want. The smart segmentation feature is another favorite of mine. Klaviyo makes my work easier and faster, saving me a lot of time and indicating that there's still so much I can learn and benefit from. The benchmark feature of Klaviyo is amazing too. The initial setup was very easy. **What do you dislike about Klaviyo?** I would be very happy if the SMS service would be open in my country (Israel), because I love Klaviyo I stay with it but I miss this feature. Also, I would love a more elaborate analytics overview. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo simplifies my email marketing and loyalty programs with its flexible, easy-to-use interface. It saves me time and doesn't require a developer thanks to its drag-and-drop design. I also love its integrations with Shopify and smart segmentation features. ### 29. Efficient Segmentation, Pricey for Solos **Rating:** 4.5/5.0 stars **Reviewed by:** Ricky G. | Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Klaviyo?** I use Klaviyo for email marketing and audience segmentation. It replaced the guesswork in my email marketing by letting me see exactly who's engaging and send the right message to the right people. I really like the segmentation feature; I can split my audience by behavior and send much more targeted campaigns. I can separate buyers from non-buyers and people who clicked a brand deal from those who didn't. The initial setup with Klaviyo was really smooth, and the Shopify integration was basically plug and play. **What do you dislike about Klaviyo?** Pricey once your list begins to grow, it's expensive for a solo creator. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to replace guesswork in email marketing by seeing who's engaging and delivering the right messages. It lets me segment my audience based on behavior, so I can send more targeted campaigns. ### 30. Excellent automation with Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra H. | Digital Marketing Manager (Schwerpunkt CRM), Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Klaviyo?** I find Klaviyo very intuitive and clear. I like the ability to create customizable content, which makes it extensive and adaptable to our needs. I particularly appreciate that we can customize email campaigns, landing pages, and sign-up pages so that they match our brand both in terms of content and appearance. The ability to target much more precisely along the customer journey is also a big plus for me. Additionally, the initial setup of Klaviyo was very easy. **What do you dislike about Klaviyo?** The only thing that doesn't work is that in the campaign evaluation, it is not possible to view the unsubscribe rate per customer segment. Only open rate, click rate, placed order rate, and conversion are available. It would be helpful if under "Recipient Activity" one could not only download a list of contacts but also obtain further information on each contact's previous user behavior, such as since when a contact has been part of our list and when a contact last made a purchase. This way, after exporting the file as a CSV, one could filter within a specific user activity, such as unsubscribe, and potentially recognize certain behavior patterns or anomalies more quickly. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for automated sending of messages along the customer journey, creating and sending campaigns, as well as for lead generation. ### 31. Easy Personalized Email & SMS Campaigns with Powerful Segmentation and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Jesús R. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Klaviyo?** What I like best about Klaviyo is how easy it is to create personalized email and SMS campaigns. The platform gives me powerful segmentation tools, intuitive automation flows, and detailed analytics that help me understand my audience and improve performance. **What do you dislike about Klaviyo?** “What I dislike about Klaviyo is that some advanced features can feel a bit overwhelming at first, and the learning curve can be steep. The platform can also be slow at times, especially when working with large lists or complex flows **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps me centralize customer data, automate personalized messaging, and track performance in real time. This solves the problem of managing multiple tools and gives me a clearer understanding of my audience. As a result, I can create more targeted campaigns, improve engagement, and increase revenue with less manual work ### 32. Easy Email Templates and Smooth Integrations with Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** Klaviyo is an easy to use platform and I like that I am not a designer yet I can build email templates and elements pretty easily. It integrates with most tools and platforms I use in our ecommerce business daily. I appreciate the Klaviyo guides and support/academy. **What do you dislike about Klaviyo?** I miss having a dedicated support / account manager. I haven't had an issue getting through to a human via the support chat but it is kind of a hassle sometimes and takes a little longer. **What problems is Klaviyo solving and how is that benefiting you?** It's solving the problem of sometimes being short on resources aka a designer, allowing me to build my own templates and blocks within Klaviyo without having to involve my designer. I can also access Klaviyo support and academy to find resources on building flows and best practices to become a better marketer. Email has become a top source of revenue for our DTC business so it's important that we are constantly nurturing this channel. ### 33. Helpful Support and Frequent Updates, But Too Simplified for Specialized Luxury Sales **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** The customer service chat support is incredibly helpful and always able to help answer our questions to the best of their ability. Klaviyo is constantly updating so there is a number of features that the frequency of use of Klaviyo becomes high as we implement more into our marketing program. **What do you dislike about Klaviyo?** Our business type is very unique and specialized, so we find that the platform is too simplified for our business, with many of the articles, seminars, and forums not able to to be implemented into our business. Klaviyo seems to be built for businesses that are easy, quick-sale items, but ours are luxury items that people truly do take a longer time to contemplate. We have been having a harder time tracking purchases on Shopify due to our extensive catalog that has a different tagging system and integrating the information it properly into Klaviyo. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo has been the best with their support and listening to our complaint we are a specialized business. We have had many specialist customer case workers help us along the way set up Klaviyo to benefit us in a way that better fits our business since we all realized that the current system isn't meant for our business. This allows us private access to people who can give us more personalized and faster answers than generic ones that we would get if we tried to get it from simply customer support (who are also great). ### 34. Innovative and User-Friendly Email Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kari C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I use Klaviyo for my email marketing and collecting new leads via email signup forms. Klaviyo makes it easy to segment my email list according to a robust variety of metrics. Its interface is very user-friendly, and I'm able to create very professional-looking emails. I can track emails and flows' performance and conduct and interpret AB tests easily. One of the things I like most about Klaviyo is that they are always innovating. I trust them to provide the most up-to-date technologies and robust educational resources. The drag-and-drop editor makes it really easy to create emails. I also like being able to save templates, which ensures everything I send out is aligned with my brand identity. **What do you dislike about Klaviyo?** I would say it could be clearer how to integrate Klaviyo reviews with Shopify. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email marketing and lead collection. It simplifies segmenting my email list with a friendly interface, enabling professional-looking emails. I can track performance, conduct AB tests, and ensure emails align with my brand identity using the drag-and-drop editor and saved templates. ### 35. Seamless Shopify Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** It's integration with Shopify. Particularly the abandoned cart/abandoned browse, etc. **What do you dislike about Klaviyo?** I still find Klaviyo a little difficult to use. It's getting easier over time but setting up flows can still be quite complicated. I also find the new features quite difficult to get to grips with - the social media one that is similar to many chat and the customer hub, they often require more work than I'm willing to put in for a feature that I may feel is out of my price range by the time it is properly released. Some more control over bots signing up would be appreciated too. **What problems is Klaviyo solving and how is that benefiting you?** I absolutely love that it can track visitors to my website and email them after they have taken particular actions on my site. I also like the ability to pull a segment of people who have taken a particular action and target them specifically. The flows triggering automatically when someone has taken a particular action are invaluable. ### 36. Streamlined Marketing with Advanced Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Cheylaina F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I find Klaviyo very valuable for my ecommerce business as it allows me to reach my audience in multiple ways through both email and SMS text messaging, which helps increase my sales. I really appreciate the ready-made flows in Klaviyo that make it simple for me to create strategies without having to figure everything out from scratch. The plug and play aspect simplifies the initial setup process for me. The analytics feature is also great because it lets me see how much revenue I've generated from emails and helps me focus on what to do next. I enjoy using it with Shopify too. **What do you dislike about Klaviyo?** Klaviyo only allows a certain amount of contacts, and then they constantly charge you more for the additional contacts. I would love for it to not be so expensive. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo lets me send marketing emails and SMS to boost sales and reach customers in various ways. It shows analytics to track earnings from campaigns and improve next ones. Pre-made flows simplify creating strategies and follow-ups, automating messages for cart reminders and sales growth. ### 37. Easy Setup, Boosts Conversions with Personalized Emails **Rating:** 5.0/5.0 stars **Reviewed by:** Ciara V. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like the ease of use, which makes it simple to build personalized emails that can be sent to millions of subscribers at once. As a furniture company, the ability of Klaviyo to use data and house user info allows our brand to give personalized content, helping users learn more about our brand and what we sell at great prices. I also appreciate the great omnichannel experience it provides. Klaviyo supports an easy initial setup, and I believe the team enjoys better pricing compared to our previous service. The features like SMS and the ability to house customer data are particularly valuable. **What do you dislike about Klaviyo?** I think I would like better benchmarks to help us measure what is working and what is not compared to our peers. Our brand sells big ticket items and we would love to be compared to other retailers that also have higher AOVs (around 1,200 per order). **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo allows us to quickly inform users and boost conversions. It helps users learn about our brand and products. It also personalizes content, enhancing our omnichannel experience by utilizing customer data. ### 38. User-Friendly Interface with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Anne C. | Marketing & Social Media, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I find Klaviyo's interface really user-friendly. Although I'm not hugely experienced, I find it easy to navigate and set up campaigns and flows. The setup process was really easy, and the onboarding team provided great support. Any issues or questions during onboarding were swiftly dealt with. I appreciate that we were assigned a specific person for our onboarding process. For ongoing use, any questions are easily addressed via chat or email, the help desk is accessible, knowledgeable, and mostly answers my questions. I also like how easy it is to perform any A/B testing and see the results. The ability to generate forms and pop-ups is great as well, though I would prefer more design freedom with fonts. Overall, I am really pleased with how Klaviyo is set up and the ability to look at individual profiles. I believe we're only scratching the surface with its capabilities. What I like most is that it's just really easy to use. **What do you dislike about Klaviyo?** I do think there could be a bit more design freedom for the pop-ups, in terms of font and that sort of thing. The downside with using Klaviyo data to inform our meta audiences for retargeting campaigns is that we can only link it to one meta account. We actually have two ad accounts, one for the UK market and one for the US, and we can only link it to one, so we have to choose which one we link it to. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for emails, monthly campaigns, nurture flows, and segmenting mailing lists. It simplifies campaign setup, AB testing, and data analysis. The interface is user-friendly, and the help desk is accessible. Setup was easy with a supportive onboarding team. ### 39. Outstanding Support and Ease of Use for Small Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Carrie H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I find Klaviyo really helpful for managing our email flows and campaigns. The training sessions are regularly available and really helpful. The team behind Klaviyo is supportive, especially for small businesses like ours. I appreciate their interest and support in what we're trying to achieve. The support is really quick and thorough, which is great. I also like how everything is broken down into reasonable chunks of information, making it easy to target certain areas efficiently. The premade flows are really easy to use, providing a good foundation for getting started. Initial setup was really easy and simple, and the support's responsiveness makes it even easier. I also like that they offer options that I haven't found elsewhere. **What do you dislike about Klaviyo?** I personally really like to use a physical document, particularly for planning. So I think maybe having more kind of printable documents that you can then use as a worksheet would be helpful. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo offers premade flows that help us easily set up and manage our email campaigns, providing a foundation for our business efforts. The platform layout is user-friendly, and support is quick and thorough, which adds to its ease of use. ### 40. Seamless Automation and Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Carrie W. | Content & Communication Manager, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like how easy it is to automate follow-ups and personalize emails with Klaviyo. I also appreciate how quickly I can segment people based on their behavior, like getting a quote or visiting certain pages, so we can send relevant messages at the right time. The initial setup was pretty pain-free, thanks to our dedicated account manager who was helpful and always available for any queries we had. **What do you dislike about Klaviyo?** It's not geared up completely to deal with the type of product we offer (i.e. we're not an ecommerce store, so a lot of the prebuilt journeys/templates etc are not particularly useful for us). For example, native support for quote-based funnels rather than just purchases. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo enables us to automatically follow up with people who get a quote but don't buy, sends timely emails, shares offers, and helps segment people based on their behavior. It frees up marketing time by automating email flows to remind, highlight benefits, and personalize messages. ### 41. Empowers Targeted Email Marketing with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Nicola C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I use Klaviyo for email marketing, and it helps me stay connected with my customers by allowing me to differentiate between their needs and direct marketing strategies towards them. It's great for sending marketing campaigns, discounts, and informing them about new products. I find the interface fairly easy to navigate; it took a bit to learn, but now I'm comfortable with it. There are lots of useful hints and tips when creating things, making it a very easy-to-use and functional service. The initial setup was very easy, and with a little help in setting up a template, my emails now look professional. **What do you dislike about Klaviyo?** I think a lot of my problems are probably down to me not looking at the training enough. I feel like I could segment my audience a bit more and really nail down and use Klaviyo as much as I probably could do. So I've probably been underutilizing it to some degree, mainly because I haven't had the time, really. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps me stay in touch with customers, differentiating their needs for targeted marketing. It allows me to send campaigns and offers, informing them about new products. It's a functional and easy-to-use service. ### 42. Seamless Segmentation and Simplified Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Colm S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I really appreciate the ease of use of Klaviyo's interface. It's very simplistic and user-friendly even for someone who's not an expert. Additionally, there's a lot of help available, which is beneficial for both myself and my customers. I also enjoy the seamless integration of Klaviyo with other products. It works seamlessly with every system I use, making it a vital part of our marketing stack. The ability to target specific audiences instead of blanket targeting everyone is another standout feature for me, particularly in email campaigns. I find it incredible how Klaviyo allows us to segment our audience and create custom segments, which is essential for driving purchase paths. Also, the pricing transparency with Klaviyo is a big plus, contrasting with other tools like HubSpot and Mailchimp, where there are hidden costs. This transparency in billing helps our marketing agency better manage expenses. **What do you dislike about Klaviyo?** For an expert user, it's choosing those extra tools and capabilities within Klaviyo. Also, more help on integrating WhatsApp since it's relatively new for most people. Custom reports could be a bit better in my opinion. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps us segment audiences, improving email targeting instead of blanket approaches, which enhances deliverability. Its interface is easy to use, and it offers transparent pricing, avoiding hidden costs from other platforms. ### 43. Powerful tool with continuous improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Nils S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I find Klaviyo's platform super easy to navigate, which makes it easy to understand even if you don't have much experience. I appreciate that the platform is constantly getting new features. Klaviyo no longer offers just pure email marketing, but also enables reviews, customer service, analytics, and much more. I particularly like the new WhatsApp integrations and the SMS feature, even though SMS is not so widespread in the German market. In the past, you needed a separate platform for every problem, but now you can do a lot centrally directly in Klaviyo. **What do you dislike about Klaviyo?** I wish for a better alert system that automatically indicates when there are technical problems, such as when a flow no longer delivers emails. The price level of Klaviyo is also a point I view critically, as it has become quite expensive recently. **What problems is Klaviyo solving and how is that benefiting you?** With Klaviyo, I synchronize events from my Shopify store and can track which customer actions are taking place. I create segments for targeted campaigns. It simplifies central tasks by integrating multiple functions, such as reviews and customer service. ### 44. Friendly, Fast Support and an Easy UI—Klaviyo Keeps Me Productive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** My favorite part of Klaviyo is the amazing, competent, friendly and fast assistance from the Product Agents. No matter the complexity of my issue, they always take their time to make sure they understand the root of the challenge, explain the solutions or obstacles to me, and if possible, offer to help to resolve it. 95% of my working hours are spent in Klaviyo, so I appreciate it's easy UI and the amount of learning materials. I also like how new features are added frequently, and how I can easily add external integrations. **What do you dislike about Klaviyo?** While new features are great, I don't love how something like the UI changes quite often. It disrupts my work flow, leaving me spending more time looking for buttons or links I usually could find with my eyes closed. Also, for some of my colleagues who don't use Klaviyo as frequently as me, the changes often seem big, because more time passes between uses. I also don't particularly love how some seemingly obvious features are not available, and when I try to dig into why, the answer is often "just because". **What problems is Klaviyo solving and how is that benefiting you?** With Klaviyo, I have my campaign tool, analysis, reports, profile base and more all in one place. It streamlines my workflow and allows me to get more data out of my campaign activities and general business performance. ### 45. Effortless Email Marketing Integration with Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** Brittani W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** I like how easy Klaviyo is to use, how customizable it is, and how it integrates with Shopify. It makes it easy to stay connected to our customers at a regular cadence and to easily create nice emails. Klaviyo's features allow me to work easily and efficiently, letting me focus on the creative aspects of our email marketing. I appreciate how it makes audience segmentation easy and helps increase deliverability. The initial setup was very easy with no issues. I also liked Klaviyo's integrations and dashboards, which allow more creative email customization. **What do you dislike about Klaviyo?** I would love more specific recommendations on how to increase deliverability/open rates, etc., based on how people are clicking and opening the email. I would also love better clarity on what is tracking as an 'open' vs 'click' etc. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo makes it easy to stay connected with customers regularly and create nice emails. It helps my small team work efficiently by segmenting audiences and increasing deliverability, allowing me to focus on the creative aspects of email marketing. ### 46. Powerful Features but Pricing Concerns **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** I like how I'm able to create segments and track users via events in Klaviyo. The segments are highly customizable and there's a lot of user data available, which often helps with order debugging and exploring the user journey. It really helps me understand user flow, clicks, add to carts, location, and source. I also found the initial setup fairly easy. **What do you dislike about Klaviyo?** Getting very expensive, the new billing model is very unfair and getting out of hand. Billing based on profiles has doubled our billing in the past 12 months and stalled our growth as it is getting very expensive. The only reason we will leave Klaviyo will be due to this pricing. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for creating flows, segments, weekly newsletters, and order updates. It helps with understanding user flow, clicks, add to carts, location, and source, with highly customizable segments and user data aiding in order debugging and exploring user journey. ### 47. Easy to Use, Feature-Rich, and Great Training Resources **Rating:** 4.5/5.0 stars **Reviewed by:** Claire B. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** The ease of your and the multiple features. The training courses and video workshops. Flow are clear and the pre-built templates are helpful. **What do you dislike about Klaviyo?** Sometimes the pricing can creep up as more people shop as more profiles are created but in the UK they cannot be contacted because of some ne UK / EU laws. Therefore we have to keep adjusting and supressing profiles which is a bit of a manual task. The reporting could be better, in the emails I receive to tell me a report is available it would be better to have it shown in the email or as a PDF rather than requiring me to login. The reporting is quite basic and more graphs would be great. **What problems is Klaviyo solving and how is that benefiting you?** Back in stock issues and notifying customers of when an item is restocked. Reminding customers to purchase after a longer date or based around similar purchases using flow filters. ### 48. Feature-Packed, Easy Email Marketing with Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** Christy H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I use Klaviyo for email marketing, and its automated flows are great for revenue. The email campaigns allow me to distribute new product information and releases quickly and efficiently to my customer base. I like that it's feature packed while still being easy to use. I also appreciate the ability to integrate with a lot of our existing technology stack. Plus, I love that they are always updating and upgrading. The initial setup was very easy too. **What do you dislike about Klaviyo?** For a long time, we were on Magento and the integrations were mid at best, and I would often have to have data syncs pushed manually. Also, the drag & drop editor leaves a lot to be desired in terms of creativity and customization for the emails. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for automated flows that are great for revenue, and the email campaigns help me distribute new product info quickly and efficiently. ### 49. User-friendly and with flawless integration with Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos C. | eCommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** What I value most about Klaviyo is its segmentation and automation capabilities. It allows you to create very advanced flows based on user behavior and easily connect ecommerce data with personalized campaigns. Additionally, the integration with Shopify is very robust and makes it much easier to work with events, audiences, and analytics in one place. **What do you dislike about Klaviyo?** The cost of some new features they are adding. There are also some limitations in advanced analytics. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo primarily solves the problem of converting customer data into sales. It allows you to identify user behavior (what they view, what they add to the cart, what they purchase) and use that information to send automated and personalized messages at the right time. Instead of sending irrelevant mass campaigns, you can recover abandoned carts, reactivate inactive customers, or recommend products based on their purchase history, which generates more revenue with much more efficient communication. ### 50. Great Integration but Lacks Support Responsiveness **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like that Klaviyo links directly to our e-commerce store, which makes creating emails quick and straightforward. I appreciate how product images, prices, and titles are automatically populated so they can be added to an email easily and edited if necessary. Klaviyo is more widely used and has better integration with our e-commerce store, and it offers better segmentation of customers. Also, the initial setup of Klaviyo was easy. **What do you dislike about Klaviyo?** I find the support obnoxious. The chat is a bot and can't handle specific questions, and email support can take hours or days. There's no one to talk to when there are follow-up questions based on the response from support. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for weekly campaigns, flows, and pop-ups. It solves segment creation based on criteria and builds our email customer list. The link to our e-commerce store simplifies email creation by auto-populating product images, prices, and titles. ## Klaviyo Discussions - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [I have not figured out how to do a nice background for my emails. I have tried saving a photo at various sizes. It always looks distorted, too large, or with obvious repeat lines.](https://www.g2.com/discussions/i-have-not-figured-out-how-to-do-a-nice-background-for-my-emails-i-have-tried-saving-a-photo-at-various-sizes-it-always-looks-distorted-too-large-or-with-obvious-repeat-lines) - 1 comment, 1 upvote - [How can I edit text overlay on an image?](https://www.g2.com/discussions/how-can-i-edit-text-overlay-on-an-image) - 1 comment, 1 upvote - [Get someone out of waiting in flows](https://www.g2.com/discussions/get-someone-out-of-waiting-in-flows) - 1 comment, 1 upvote - [How did you learn Klaviyo](https://www.g2.com/discussions/29576-how-did-you-learn-klaviyo) - 1 comment, 1 upvote - [View Klaviyo pricing details and edition comparison](https://www.g2.com/products/klaviyo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+19%3A21%3A22+-0500&secure%5Bsession_id%5D=652e21dd-d8c8-4855-8e13-4aeef9cd6cbe&secure%5Btoken%5D=692143cba362823882230bafe491189c968c158f79b5452a4957f93299bc8856&format=llm_user) ## Klaviyo Integrations - 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[Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - [Shopware](https://www.g2.com/products/shopware/reviews) - [Smile.io](https://www.g2.com/products/smile-io/reviews) - [SparkPost](https://www.g2.com/products/sparkpost/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [STOQ](https://www.g2.com/products/stoq/reviews) - [Sweet Analytics](https://www.g2.com/products/sweet-analytics/reviews) - [Tangent AI](https://www.g2.com/products/tangent-ai-tangent-ai/reviews) - [tresl.co](https://www.g2.com/products/tresl-co/reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Wati](https://www.g2.com/products/wati/reviews) - [Wonderment](https://www.g2.com/products/wonderment/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Klaviyo Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Platform Basics** - Dynamic Segmentation - Journey Optimization **Collection** - Authentification - Review Forms - Personalization - Engagement - Community Q&A **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Use Cases** - E-commerce - Retail - Customer Service **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Administration** - Incentives - Syndication - Insights - Content - Sampling **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI - RCS Business Messaging** - AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Klaviyo Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,137 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,168 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,656 reviews)