Klaviyo Reviews & Product Details

Klaviyo's automation capabilities make it a standout solution for modern businesses.

Its user-friendly interface is both powerful and easy to navigate, which simplifies our daily tasks.

Implementing Klaviyo as a marketing platform was straightforward, and it has enabled us to track and manage our customers' journeys with ease.

Furthermore, Klaviyo excels at helping us personalize marketing content to better align with our customers' expectations.

The platform also provides in-depth analytics and valuable AI-driven insights, which have greatly enhanced how we manage customer relationships.

Overall, using this tool has led to more informed decision-making for our team. Review collected by and hosted on G2.com.

A major drawback of Klaviyo is its costly pricing model.

As your contact list grows, the price increases significantly, which can become a concern for users managing larger lists. Review collected by and hosted on G2.com.

Klaviyo is straightforward for day-to-day email work. The template builder is clean, and it doesn’t take long to set up simple campaigns or pop-ups. Ease of implementation was surprisingly smooth — I had forms and basic flows running pretty quickly. I also appreciate that most features work out of the box without extra integrations. For a small team, it’s the right balance of functionality and simplicity. Review collected by and hosted on G2.com.

Some areas of the UI feel a bit cluttered, especially when managing segments or lists. Certain items have to be removed one by one (similar to profiles), which slows down cleanup. Support is mainly email-based and handled through their virtual assistant — there’s no real live chat, so responses can feel delayed when you need quick help. Not deal-breaking, but it’s an area that could be better. Review collected by and hosted on G2.com.

I use Klaviyo for its ease of use and full customizability. The drag-and-drop editor for emails is extremely intuitive, allowing me to build out an email or email template within minutes. This feature lets us create email pages that look professionally made with little to no experience. The UI is very similar to the Shopify theme customizer. I also appreciate that the initial setup was extremely easy; I downloaded the app in Shopify, and it took me through the setup process in just a few steps with a wizard. Review collected by and hosted on G2.com.

I would prefer that my Klaviyo back end loads right in Shopify. Every time I use it I have to navigate off the site and do a two factor login. I would love it if it was combined with my Shopify account and was always logged in there. Review collected by and hosted on G2.com.

I really like Klaviyo for its simplicity of use and very intuitive workflows. It's great how you can segment lists and choose to use one of Klaviyo’s email templates or create a custom one. The analytics and benchmarks provided for both my company and our industry are very helpful for stakeholders. The segmentation of lists makes it easy to automate flows, and the smart sending feature ensures we're not spamming our audience. The initial setup was very quick, and the team at Klaviyo was incredibly helpful, making settings very easy to use. The setup of SMS was efficiently handled by the Klaviyo team. Review collected by and hosted on G2.com.

I wish it integrated into Netsuite and would have contacts flow both ways between Netsuite and Klaviyo. Have the contact information update to Netsuite to show if customers opened an email. Review collected by and hosted on G2.com.

I use Klaviyo for Email and SMS sends as well as automated marketing. Klaviyo solves the problem of email marketing and SMS sending. By hosting all of our contacts, it makes it easy to set up automations for emailing and SMS for new customers and established customers. I think Klaviyo's ease of sending communication is great. It's not overwhelming and is very user-friendly. I love the automations and the ease in which to set them up. It was very easy to transfer information or automations. Review collected by and hosted on G2.com.

I think the only issue I've found with Klaviyo is when setting up emails it can look a bit clunky but it can be overcome with some template adjustments. Review collected by and hosted on G2.com.

I really appreciate Klaviyo's automation scope, which is great for my small business as it helps with simple setups without needing an ecommerce manager or a coder. It serves as a fantastic thought starter tool for ideation on content for triggered flows and newsletters. The platform's insights are easy to read and quick to act upon, making it very helpful. What stands out to me is how much time it saves me, as it's a tool that lets a non-ecommerce expert run it effectively. Setting it up was extremely easy, contributing to my positive experience. Review collected by and hosted on G2.com.

The tool has gotten expensive over time, making it difficult to keep using. The UI can be improved a little, and prices should be revisited, especially with Shopify rolling out even more effective tools. Review collected by and hosted on G2.com.

I like Klaviyo for how tightly it connects customer behavior to action. It lets me quickly turn real-time data into lifecycle flows that drive repeat purchases and long-term LTV. It removes the gap between insight and execution, because everything is connected, like data, segmentation, flows, and reporting. I can measure impact clearly and iterate fast. Previous teams I've worked with switched to Klaviyo from more limited email platforms because it offered stronger insights and actionable options. It made it easier to act on customer behavior and tie email/SMS directly to retention, LTV, and revenue growth. The initial setup was fairly straightforward, especially with Shopify, as core integrations, data syncing, and basic flows were quick to get live. Review collected by and hosted on G2.com.

One area for improvement is deeper native retention reporting, especially around cohort analysis, LTV forecasting and attribution across flows and campaigns. While Klaviyo is strong operationally, I still rely on external tools or exports for more advanced lifecycle insights. I'd love to see more native, actionable retention reporting inside Klaviyo, things like repeat rate and TTSO tracking by flow. Review collected by and hosted on G2.com.

I really like that Klaviyo provides a lot of features apart from email marketing, like the ability to review products, which is great because we can select the reviews and show them on our site. Creating campaigns and using them to trigger emails is super useful. It's also great to have a way to give discount coupons to customers. The initial setup was pretty easy. Review collected by and hosted on G2.com.

Their UI to make the templates is not that great. They can work on their UI and make it more decluttered. Review collected by and hosted on G2.com.

I find Klaviyo incredibly flexible and it integrates really well into our other systems, especially with Shopify, which we use for our website platforms. It does a great job of creating unique email flows, allowing us to tailor our messaging based on what users are doing at that time on the website. The initial setup was super easy. Review collected by and hosted on G2.com.

The user experience can be a little glitchy when editing the emails. The email editing portion of Klaviyo isn't the greatest, copying and pasting text can be a little bit of an issue. It just modifies the text in terms of color, font, etcetera. It doesn't offer a ton of unique options either. It's really kind of pick a template or create a template. There aren't any other unique features about it. Review collected by and hosted on G2.com.

I like that Klaviyo allows us to send single email campaigns as well as flows to customers for different reasons. It's great for setting up flows for people who haven't purchased yet to receive certain emails, and we can also send emails to everyone. I also find it great for segmenting our email list. Review collected by and hosted on G2.com.

I would love if there were more templates to help get started or if you could purchase a template pack to help. Review collected by and hosted on G2.com.