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Social Media Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Social Media Management Software

Social media management software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts. These solutions are used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Such teams use social media management tools to create engaging content that can be used in marketing campaigns, as well as to maintain an online presence. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. These social media marketing management tools are aimed at maximizing search engine optimization along with increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring software and social media analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.

To qualify for inclusion in the Social Media Management category, a product must:

Plan social media content
Publish social media posts
Manage multiple accounts
Respond to inquiries
Automate and schedule social media posts
Store content and archive posts

Top 10 Social Media Management Software

  • HubSpot Marketing Hub
  • Hootsuite
  • Zoho Social
  • Sprout Social
  • Facebook
  • TweetDeck
  • Buffer
  • Agorapulse
  • Later

Compare Social Media Management Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(6,530)4.4 out of 5
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Entry Level Price:$0

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attra

(2,980)4.1 out of 5
Optimized for quick response
Entry Level Price:$49* / month

Hootsuite is the global leader in social media management. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social selling, social customer care, and social media management empowers organizations to strategically grow their brands, businesses, and customer relationships with social. Hootsuite Academy, the industry-lea

(2,093)4.6 out of 5
Entry Level Price:Free

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track releva

(1,418)4.3 out of 5
Entry Level Price:$99 month per user

Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

(1,461)4.2 out of 5
Entry Level Price:$0 / month

Pages Manager is an application that lets admins check on their Page activity, view insights and respond to their audience from their mobile device.

(554)4.3 out of 5
Entry Level Price:$0 / month

A powerful Twitter tool for real-time tracking, organizing and engagement.

(823)4.3 out of 5
Entry Level Price:$0 per month

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration (Publish, Reply, and Analyze). Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively. Buffer is a team of real people, aligned

(671)4.1 out of 5
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A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

(622)4.5 out of 5
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Entry Level Price:$99 / month

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse: 1 - Unified social inbox lets you easily manage all your incoming social media messages, comments, and reviews in one place. 2 - Intuitive publishing allows you to plan, collaborate, and schedule c

(202)4.7 out of 5

The world's leading Instagram marketing platform. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter. Save time, grow your following and drive engagement with features designed to help small businesses succeed.

(119)4.5 out of 5
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Thryv is an end-to-end client experience platform built for small businesses. Software that helps you get the job, manage the job and get credit, all from a single screen. Helping small business owners meet today’s expectations, from one simple platform. Include best in class support, available anytime – unlimited 24/7, with business specialists who understand the goals and unique needs of small business owners. Thryv automates tasks and puts customers at the center of your business, with one e

(543)4.6 out of 5

Loomly is the Brand Success Platform that helps marketing teams manage every aspect of their communication on social media: - Manage your brand assets in Library. - Fuel your storytelling with Post Ideas. - Polish your content with Post Optimization Tips. - Control your brand messaging with Post Mockups & Approval Workflows. - Reach your audience with Native Scheduling, Post Targeting & Sponsoring (Social Ads Manager coming soon). - Engage with your community through Interactions. - Meas

(1,141)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

(554)4.4 out of 5
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Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of solicited and unsolicited feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this process as Reputation Experience Management, a category we created. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of bra

(695)4.5 out of 5
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Entry Level Price:$29 / month

Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead gen

(700)4.0 out of 5
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Sprinklr (@Sprinklr) is the world’s first Unified Front Office for Modern Channels. We help brands execute marketing, advertising, research, care and engagement initiatives across all modern channels. This includes: 23 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and reduce silos across

(77)4.9 out of 5

The world’s most important companies use Dash Hudson to create and share photos and videos that people care about. Dash Hudson takes it to the next level by empowering brands to predict the performance of photos and videos, analyze trends, and accelerate brand growth across key visual marketing and e-commerce channels.

(294)4.7 out of 5
Entry Level Price:$59 Monthly

eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. Popular features include: suggested content & free media assets, live inbox to interact across all channels / message types, post editing, scheduler & visual calendar, post boost, monitoring with live feeds, smart queues & auto posting, analytics & reports, team collaboration & workflows, mobile app. And, a 24/7 support th

(263)4.7 out of 5
Entry Level Price:0 8

Free system for managing social networks and messaging apps. Distinctive features from other services for scheduled posting: the freemium model, the lack of tariff plans and a fundamentally new approach to values for users. With no time limits or limits on the number of users.

(170)4.7 out of 5
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Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over 16 million users worldwide, Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs & Individuals of every scale to be most efficient with their Social Media Management. Stay in full control of all your social profiles on Twitter, Instagram, Facebook and LinkedIn with the complete suite of Social Me

(643)4.5 out of 5
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SharpSpring is a comprehensive revenue growth platform with robust sales and marketing automation features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the comp

(279)4.6 out of 5
Entry Level Price:$8.25 /month

Powerful content marketing and social media management platform for publishers, brands, agencies, and startups who want to share the best content consistently and increase their reach. ContentStudio has all the tools you need to centralize your content marketing operations for all of your social and blogging channels. Finally, there's a tool that helps you discover trending content, plan & collaborate with your team/clients, schedule content, create white-label reports with meaningful ana

(151)4.3 out of 5
Optimized for quick response
Entry Level Price:$0 per month

Vendasta provides an end-to-end ecommerce platform to 40,000+ partners who sell digital products and services to more than four million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of cloud-based technologies that they can sell under their own brand to their SMB customers. The platform provides AI-driven

(109)4.4 out of 5
Entry Level Price:9.99 per month

Tailwind is the complete Pinterest & Instagram marketing toolkit for bloggers, eCommerce and other businesses of all sizes. Schedule posts at the best times, create beautiful pins faster than ever, discover content, monitor conversations, amplify your reach, and measure results all with one tool.

(103)4.6 out of 5
Entry Level Price:$49 monthly

PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. With our intelligent products, you can easily distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results.

(87)4.6 out of 5

Onlypult is a platform to work with social media that allows to manage multiple accounts, post photos and videos instantly and on the day and at the time you want. Using Onlypult you can also work with comments.

(49)4.8 out of 5

Quickly improve your online reputation and digital presence with award-winning technology that attracts new consumers, converts them into buyers, and builds customer loyalty and repeat business. Targeted ads online and on streaming services deliver high-quality leads to your business, while our award-winning review generation and management improve your online reputation on Google, Facebook, Yelp, and more. Custom posts on Google, Facebook, Twitter, Instagram, and YouTube engage with your audien

(134)4.3 out of 5
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SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless

(306)4.5 out of 5
Entry Level Price:$49 per month

Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

(113)4.2 out of 5
Entry Level Price:from $200 per Month

Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

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Check out the G2 Grid® for the top Social Media Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
HubSpot Marketing Hub
Sprout Social
Denim Social
Khoros Marketing
Sprinklr Modern Engagement
Oracle Social Cloud
Clarabridge Engage
Sked Social
Post Planner
Facelift Cloud
Zoho Social
Mish Guru
Social HorsePower
Social Aider
Orlo Social Marketing
CoSchedule Marketing Suite
Digital Air Strike
Dash Hudson
Market Presence

Learn More About Social Media Management Software

What is Social Media Management Software?

Social networks may have begun as platforms for personal connections, but today, social media profiles are necessary for businesses. As both customer resources and marketing tools, social networks have the capacity to touch thousands (or millions) of users in your target audience with timely, high-quality content.

If you sell a good or service, especially with consumer-facing brands, then well-maintained social profiles are all but required to legitimize your business in the eyes of your audience. It can be a tall order on top of your countless other tasks, especially as these social channels continue to evolve. Social media management platforms are designed to simplify the process and maximize the returns.

A complete social media strategy will require your marketing team or social media marketers to stay on top of multiple communities, respond to customer posts or comments, and produce a steady stream of posts that are unique to each platform but tied to similar announcements, deals, and so on. Management tools like those in this category provide a centralized "mission control" for your chosen social networks, consolidating the myriad tasks involved with overseeing social profiles for efficient, convenient execution. Rather than logging into your social platforms individually, you can use these tools to manage all your accounts, interact with followers, and collect valuable insights into your social media marketing strategy—all from a single location. So long as social networks maintain their relevance, social media management platforms will grow even more commonplace in professional settings across the world.

Key Benefits of Social Media Management Software

  • Manage multiple types of social media accounts
  • Collect data from your customer base and social media following
  • Efficiently respond to criticism or complaints
  • Track brand competition
  • Gain insights on customer behavior and satisfaction

Why Use Social Media Management Software?

Social networks are a tool unlike anything to come before them, in terms of how we interact with brands and with each other. In a matter of seconds, you can use social networks to promote your business, interact directly with people around the world, respond to customer issues or questions, and define your brand through visual and written content, among other things. From marketing to customer service to sales, the right management platform can benefit your business by optimizing your social presence and capitalizing on the true potential of the medium.

Each tool in this software space is uniquely built to address your social media activity with features like automated posts and a unified social inbox. There are a few primary features associated with these platforms and buying considerations related to the intended use of these products within your company to have the best social media management possible.

Monitoring capabilities — Social media management tools can be complemented by native monitoring tools or integrate with social media monitoring software. It is likely that your company has multiple social media accounts across different platforms. Cross-channel monitoring features allow you to simultaneously track activity from all of your accounts. This increases efficiency, improves notifications and response times, and collects data into a centralized place.

Integration — Social media management tools collect data that can be incorporated with other programs such as CRM software, or customer relationship management software. This allows you to see data about customer behavior overall and customer behavior specific to social media, which can help you further understand customer motivations and how to improve customer satisfaction rates. Some companies choose to integrate their social media management software with third-party customer service products in order to improve their support system and inquiry management.

Analytics — Following the implementation of your social media management software tool, you will begin receiving large amounts of data that will require analysis. Find a product that integrates with social analytics software or collect and analyze data such as satisfaction scores, customer demographics, incident response and handling times, and social media presence statistics. You may also want a product that has the capability to visualize your data in an organized report. Having access to many types of data allows you to accurately analyze the effectiveness of your social media strategy.

Reputation management — Social media management tools often offer features that help analyze your reputation and market presence on social media platforms such as brand competition monitoring, employee tracking, and alerts and notifications. It is essential to use your software to monitor alerts of social media mentions and conversations related to your company in order to engage with customers and respond to criticism.

Filtering — Customers differ depending on location, age, and other demographics. Therefore, it is important to analyze groups of customers in relation to their demographics. This allows your staff to further understand the needs and motivations of the customer base and respond to any incidents accordingly. Select a product that offers the capability to filter data and results depending on demographics.

Who Uses Social Media Management Software?

The position of social media manager naturally resulted from the popularity and importance of social profiles as they relate to business matters. Designated social media specialists, as part of a larger marketing team, are perhaps the most prevalent use case for the products in this category. These positions will continue their upward trend and become a staple of more and more businesses and industries.

In cases where a company has yet to flesh out a social media marketing role or department, the digital marketing team is the most likely to adopt this technology. Digital marketing and social media go hand in hand, and increasingly the lines are blurring between a strong social presence and other forms of brand communication. Any promotional campaigns, company announcements, or branding efforts are likely to involve posts on one or more social networks. Basic updates to contact information, logos, or branding require attention to detail on any and all social media profiles. Marketing departments, community managers, office managers—and in the smallest businesses, even managers or CEOs—can take advantage of this software to oversee the organization’s complete social presence and maximize engagement with past, present, and future customers.

Social Media Management Software Features

Social media management tools help users manage and automate processes related to social media accounts across a variety of platforms. These tools provide a number of features to simplify social media practices by organizing content, scheduling actions, planning campaigns, and archiving posts.

Managing multiple accounts — This may seem obvious, but the overwhelming majority of social media management product reviewers said managing multiple accounts was the largest business problem solved. These tools allow users to consolidate accounts across multiple platforms into a single, centralized location where dashboards will display information and allow users to post to one or many accounts. The tools often provide administrative features to assure your account information is up to date, profiles are fully customized, and campaigns are organized.

Centralized social accounts can simplify efforts to outpace the ever-evolving social media market. When new platforms become relevant, many social media management products will adapt and integrate. This helps users stay ahead of the curve when working tirelessly to increase brand awareness and customer engagement through social media practices. It is also significantly simpler to navigate through and manage accounts when posting on behalf of clients or separate company departments.

Scheduling and automating social activity — Users repeatedly mentioned the benefits of scheduling multiple social media campaigns through one medium. Social media management software gives users the ability to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible.

Users can also maximize social reach through best practices. They can identify optimal times of day and days of the week, then schedule posts accordingly. Teams can plan in advance to publish timely posts related to holidays and events. Some teams may publish a weekly summary or monthly update. Social media management tools give users the ability to schedule timely posts, increasing relevance, awareness, and interaction.

Engaging with customers on social media — The simplified process of publishing content has given users increased time to engage with customers, according to reviewers. When users spend less time planning and scheduling social media posts, they are able to focus more on interaction. Many reviewers connected their improved social engagement to growth and brand awareness. Users said their increased engagement connected directly to producing a more active community.

Many social media management platforms provide users with alerts when customers engage with their content. This eases the process of responding to negative reviews, thanking people for positive feedback, and assisting with technical support. Companies can use negative customer experience stories to improve their own product and improve that specific person’s experience. Positive feedback can be captured, shared, or retweeted as free marketing content. Social media is also often one of the first mediums by which people attempt to contact companies. Social media management tools allow companies to respond more quickly and often.

Reporting relevant data — Another benefit of social media management software is the ability to create reports that analyze best practices. Not all products contain reporting and social analytics features, but ones that do save users a significant amount of time that would otherwise be spent analyzing effectiveness. Depending on the product’s reporting features, users can analyze specific variables such as demographics, locations, and trends.

Reporting tools can also be used to produce content for demonstrations with teammates, partners, or prospective clients. Companies can demonstrate empirical evidence to explain their social media practices and their effectiveness. Reports can show trends over time and which variables had the most significant impact. Many tools can often archive content as well to create a database of existing content, prior posts, and past campaigns.

Social Marketing Features

Social ads — Amplify brand and community stories, reach customers by social profile and activity, and optimize social ad campaigns in real time.

Social sharing — Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Social campaigns — Schedule automated posts to one or more social accounts, use or integrate with URL shortening services, and measure likes, comments, replies, and retweets.

Social engagement — Social apps including polls, sweepstakes, and referral programs can enhance audience engagement on your website, landing pages, Facebook pages, and emails.

Social analytics — Uncovers customer sentiment and identifies trends to better accommodate customers.