Best Social Media Management Tools

Victoria Blackwell
VB
Researched and written by Victoria Blackwell

Social media management tools provide the functionality to administer social media accounts, schedule posts, suggest content, and boost posts. These solutions are used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Such teams use social media management tools to create engaging content that can be used in marketing campaigns, as well as to maintain an online presence. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. These social media marketing management tools are aimed at maximizing search engine optimization along with increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring software and social media analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.

To qualify for inclusion in the Social Media Management category, a product must:

Plan social media content
Publish social media posts
Manage multiple accounts
Respond to inquiries
Automate and schedule social media posts
Store content and archive posts

Best Social Media Management Tools At A Glance

Best for Small Businesses:
HubSpot Marketing Hub
HubSpot Marketing Hub
Best for Mid-Market:
HubSpot Marketing Hub
HubSpot Marketing Hub
Best for Enterprise:
Sprout Social
Sprout Social
Highest User Satisfaction:
HubSpot Marketing Hub
HubSpot Marketing Hub
Best Free Software:
HubSpot Marketing Hub
HubSpot Marketing Hub
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Best for Enterprise:
Sprout Social
Sprout Social
Highest User Satisfaction:
HubSpot Marketing Hub
HubSpot Marketing Hub
Best Free Software:
HubSpot Marketing Hub
HubSpot Marketing Hub

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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397 Listings in Social Media Management Available
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HubSpot Marketing Hub
By HubSpot
(12,273)4.4 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Marketing Hub
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DealsSpecial offer!
20% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform that allows users to manage email campaigns, social media, and content marketing, with features for automation, analytics, and customization.
    • Reviewers like the platform's ease of use, comprehensive functionality, and powerful analytics, with many praising its all-in-one approach, built-in emailing feature, and ability to manage mass personalized campaigns.
    • Users mentioned concerns about the platform's pricing structure, with costs escalating as more contacts are added or advanced features are required, and some found the customization options restrictive and limited.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,221
    Features
    1,067
    Email Marketing
    894
    Intuitive
    781
    Helpful
    779
    Cons
    Limited Features
    660
    Missing Features
    638
    Learning Curve
    586
    Expensive
    458
    Complexity
    377
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.7
    Social Publishing
    Average: 8.9
    8.5
    Campaign Optimization
    Average: 8.6
    8.2
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    811,475 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,117 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform that allows users to manage email campaigns, social media, and content marketing, with features for automation, analytics, and customization.
  • Reviewers like the platform's ease of use, comprehensive functionality, and powerful analytics, with many praising its all-in-one approach, built-in emailing feature, and ability to manage mass personalized campaigns.
  • Users mentioned concerns about the platform's pricing structure, with costs escalating as more contacts are added or advanced features are required, and some found the customization options restrictive and limited.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,221
Features
1,067
Email Marketing
894
Intuitive
781
Helpful
779
Cons
Limited Features
660
Missing Features
638
Learning Curve
586
Expensive
458
Complexity
377
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.7
Social Publishing
Average: 8.9
8.5
Campaign Optimization
Average: 8.6
8.2
Social Analytics
Average: 8.5
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
811,475 Twitter followers
LinkedIn® Page
www.linkedin.com
11,117 employees on LinkedIn®
Hootsuite
By Hootsuite
(4,932)4.2 out of 5
Optimized for quick response
View top Consulting Services for Hootsuite
Save to My Lists
DealsSpecial offer!
100% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

    Users
    • Marketing Manager
    • Social Media Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 59% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Hootsuite is a social media management platform that allows users to schedule posts, monitor social media activities, and analyze performance across multiple channels.
    • Users frequently mention the convenience of scheduling posts in advance, the user-friendly interface, and the comprehensive analytics and reporting features as key benefits of using Hootsuite.
    • Reviewers experienced issues with the platform's high cost, limitations in supporting all social media channels, and occasional glitches in scheduled posts and the mobile app.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Hootsuite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    749
    Post Scheduling
    602
    Social Media Management
    467
    Scheduling
    451
    Centralized Management
    356
    Cons
    Missing Features
    263
    Social Media Limitations
    205
    Posting Issues
    187
    Limited Features
    185
    Scheduling Issues
    184
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Hootsuite features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 8.9
    8.8
    Social Publishing
    Average: 8.9
    8.3
    Campaign Optimization
    Average: 8.6
    8.0
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Hootsuite
    Company Website
    Year Founded
    2008
    HQ Location
    Vancouver, BC
    Twitter
    @hootsuite
    7,105,193 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,664 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

Users
  • Marketing Manager
  • Social Media Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 59% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Hootsuite is a social media management platform that allows users to schedule posts, monitor social media activities, and analyze performance across multiple channels.
  • Users frequently mention the convenience of scheduling posts in advance, the user-friendly interface, and the comprehensive analytics and reporting features as key benefits of using Hootsuite.
  • Reviewers experienced issues with the platform's high cost, limitations in supporting all social media channels, and occasional glitches in scheduled posts and the mobile app.
Hootsuite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
749
Post Scheduling
602
Social Media Management
467
Scheduling
451
Centralized Management
356
Cons
Missing Features
263
Social Media Limitations
205
Posting Issues
187
Limited Features
185
Scheduling Issues
184
Hootsuite features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.9
8.8
Social Publishing
Average: 8.9
8.3
Campaign Optimization
Average: 8.6
8.0
Social Analytics
Average: 8.5
Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,105,193 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®

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Sprout Social
By Sprout Social
(3,818)4.4 out of 5
Save to My Lists
Entry Level Price:Starting at $199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 46% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sprout is a product for social media management that offers features for scheduling, reporting, and analytics.
    • Reviewers like the user-friendly interface, robust analytics, and the ability to create custom reports, with many praising the quick and supportive customer service.
    • Reviewers noted issues with the initial setup, occasional glitches in scheduling content, and limitations in the reporting feature, particularly for organic profile performance.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sprout Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    920
    Post Scheduling
    513
    Analytics
    499
    Scheduling
    479
    Social Media Management
    472
    Cons
    Missing Features
    355
    Expensive
    213
    High Pricing
    186
    Improvement Needed
    160
    Scheduling Issues
    160
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sprout Social features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Social Publishing
    Average: 8.9
    8.2
    Campaign Optimization
    Average: 8.6
    8.7
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sprout Social
    Company Website
    Year Founded
    2010
    HQ Location
    Chicago, IL
    Twitter
    @SproutSocial
    119,450 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,651 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 46% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sprout is a product for social media management that offers features for scheduling, reporting, and analytics.
  • Reviewers like the user-friendly interface, robust analytics, and the ability to create custom reports, with many praising the quick and supportive customer service.
  • Reviewers noted issues with the initial setup, occasional glitches in scheduling content, and limitations in the reporting feature, particularly for organic profile performance.
Sprout Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
920
Post Scheduling
513
Analytics
499
Scheduling
479
Social Media Management
472
Cons
Missing Features
355
Expensive
213
High Pricing
186
Improvement Needed
160
Scheduling Issues
160
Sprout Social features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.9
Social Publishing
Average: 8.9
8.2
Campaign Optimization
Average: 8.6
8.7
Social Analytics
Average: 8.5
Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
119,450 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Birdeye
By Birdeye
(3,129)4.7 out of 5
Optimized for quick response
8th Easiest To Use in Social Media Management software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Birdeye is the top-rated reputation, social media, and customer experience platform for local brands and multi-location businesses. Over 150,000 businesses leverage Birdeye’s AI-powered platform to ge

    Users
    • Owner
    • Marketing Manager
    Industries
    • Hospital & Health Care
    • Real Estate
    Market Segment
    • 56% Small-Business
    • 36% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Birdeye is a platform that provides tools for managing customer reviews, social media posts, and business reputation across multiple channels.
    • Users like Birdeye's user-friendly interface, its ability to centralize customer data, and the support provided by its customer service team, which includes quick responses and proactive recommendations.
    • Reviewers mentioned occasional glitches with Birdeye, such as issues with integrations, reporting features, and the AI feature not learning the brand voice over time, and some found the cost per location to be a disadvantage.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Birdeye Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,112
    Helpful
    1,034
    Review Management
    954
    Customer Support
    650
    Reviews
    623
    Cons
    Missing Features
    205
    Review Management
    189
    Integration Issues
    147
    Limitations
    141
    Learning Curve
    135
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Birdeye features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Social Publishing
    Average: 8.9
    8.5
    Campaign Optimization
    Average: 8.6
    8.8
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Birdeye
    Company Website
    Year Founded
    2012
    HQ Location
    Palo Alto, CA
    Twitter
    @BirdEye_
    5,312 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,264 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Birdeye is the top-rated reputation, social media, and customer experience platform for local brands and multi-location businesses. Over 150,000 businesses leverage Birdeye’s AI-powered platform to ge

Users
  • Owner
  • Marketing Manager
Industries
  • Hospital & Health Care
  • Real Estate
Market Segment
  • 56% Small-Business
  • 36% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Birdeye is a platform that provides tools for managing customer reviews, social media posts, and business reputation across multiple channels.
  • Users like Birdeye's user-friendly interface, its ability to centralize customer data, and the support provided by its customer service team, which includes quick responses and proactive recommendations.
  • Reviewers mentioned occasional glitches with Birdeye, such as issues with integrations, reporting features, and the AI feature not learning the brand voice over time, and some found the cost per location to be a disadvantage.
Birdeye Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,112
Helpful
1,034
Review Management
954
Customer Support
650
Reviews
623
Cons
Missing Features
205
Review Management
189
Integration Issues
147
Limitations
141
Learning Curve
135
Birdeye features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.9
8.9
Social Publishing
Average: 8.9
8.5
Campaign Optimization
Average: 8.6
8.8
Social Analytics
Average: 8.5
Seller Details
Seller
Birdeye
Company Website
Year Founded
2012
HQ Location
Palo Alto, CA
Twitter
@BirdEye_
5,312 Twitter followers
LinkedIn® Page
www.linkedin.com
1,264 employees on LinkedIn®
SOCi
By SOCi
(2,712)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital w

    Users
    • Owner
    • Property Manager
    Industries
    • Real Estate
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SOCi is a tool designed to manage and monitor social media accounts and reviews, with features such as scheduling posts, responding to reviews, and providing analytics.
    • Users like the ease of use, the ability to schedule posts in advance, the centralized management of multiple social media accounts, and the AI-generated review responses.
    • Users mentioned issues such as the platform occasionally lagging, difficulty in switching between different profiles, limitations in carousel posts, and the inability to post Instagram reels or automate messages for social.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SOCi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,390
    Post Scheduling
    816
    Scheduling Posts
    755
    Scheduling
    660
    Multi-platform
    631
    Cons
    Posting Issues
    363
    Missing Features
    357
    Limited Features
    262
    Improvement Needed
    247
    Social Media Integration
    204
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SOCi features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Social Publishing
    Average: 8.9
    8.3
    Campaign Optimization
    Average: 8.6
    8.6
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SOCi
    Company Website
    Year Founded
    2012
    HQ Location
    San Diego, California
    LinkedIn® Page
    www.linkedin.com
    709 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital w

Users
  • Owner
  • Property Manager
Industries
  • Real Estate
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SOCi is a tool designed to manage and monitor social media accounts and reviews, with features such as scheduling posts, responding to reviews, and providing analytics.
  • Users like the ease of use, the ability to schedule posts in advance, the centralized management of multiple social media accounts, and the AI-generated review responses.
  • Users mentioned issues such as the platform occasionally lagging, difficulty in switching between different profiles, limitations in carousel posts, and the inability to post Instagram reels or automate messages for social.
SOCi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,390
Post Scheduling
816
Scheduling Posts
755
Scheduling
660
Multi-platform
631
Cons
Posting Issues
363
Missing Features
357
Limited Features
262
Improvement Needed
247
Social Media Integration
204
SOCi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.9
Social Publishing
Average: 8.9
8.3
Campaign Optimization
Average: 8.6
8.6
Social Analytics
Average: 8.5
Seller Details
Seller
SOCi
Company Website
Year Founded
2012
HQ Location
San Diego, California
LinkedIn® Page
www.linkedin.com
709 employees on LinkedIn®
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Zoho Social
By Zoho
(2,661)4.6 out of 5
14th Easiest To Use in Social Media Management software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.co

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 87% Small-Business
    • 10% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Zoho Social is a social media manager that allows users to manage their social media handles in one place, saving time and enabling focus on core activities.
    • Reviewers frequently mention the ease of use, even for beginners, the ability to manage all social media accounts in one place, and the helpfulness of features such as scheduling posts, checking insights, monitoring engagement, and team collaboration.
    • Reviewers mentioned issues such as slow loading times, a need for more advanced analytics and reporting tools, and limitations in tagging individuals or businesses on certain platforms, particularly LinkedIn.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Zoho Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    150
    Social Media Management
    89
    Post Scheduling
    75
    Centralized Management
    64
    Social Media Integration
    61
    Cons
    Missing Features
    49
    Lack of Features
    40
    Social Media Limitations
    33
    Expensive
    27
    Limited Features
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zoho Social features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    9.1
    Social Publishing
    Average: 8.9
    8.6
    Campaign Optimization
    Average: 8.6
    8.7
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    102,086 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24,715 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.co

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 87% Small-Business
  • 10% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Zoho Social is a social media manager that allows users to manage their social media handles in one place, saving time and enabling focus on core activities.
  • Reviewers frequently mention the ease of use, even for beginners, the ability to manage all social media accounts in one place, and the helpfulness of features such as scheduling posts, checking insights, monitoring engagement, and team collaboration.
  • Reviewers mentioned issues such as slow loading times, a need for more advanced analytics and reporting tools, and limitations in tagging individuals or businesses on certain platforms, particularly LinkedIn.
Zoho Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
150
Social Media Management
89
Post Scheduling
75
Centralized Management
64
Social Media Integration
61
Cons
Missing Features
49
Lack of Features
40
Social Media Limitations
33
Expensive
27
Limited Features
24
Zoho Social features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
9.1
Social Publishing
Average: 8.9
8.6
Campaign Optimization
Average: 8.6
8.7
Social Analytics
Average: 8.5
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
102,086 Twitter followers
LinkedIn® Page
www.linkedin.com
24,715 employees on LinkedIn®
Phone
+1 (888) 900-9646
Read Zoho Social Reviews
Thryv
By Thryv
(413)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:$228.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Thryv is a do-it-all business management software that helps you streamline your business so you can get back to the things you love. Small business owners communicate better, solve more business chal

    Users
    • Owner
    • President
    Industries
    • Construction
    • Consumer Services
    Market Segment
    • 97% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Thryv is a business management software that centralizes communication, integrates various features, and assists in organizing tasks and social media activities.
    • Reviewers like the ease of use, the integration of various features in one place, the excellent customer support, and the ability to manage social media activities from one platform.
    • Users mentioned concerns about the extra cost for the communication system, occasional glitches in the mobile version, and some overlapping features that need tweaking.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Thryv Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    100
    Customer Support
    83
    Helpful
    65
    Customer Service
    60
    Centralized Management
    36
    Cons
    Missing Features
    17
    Learning Curve
    13
    Expensive
    10
    Limited Features
    10
    Poor Customer Support
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Thryv features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    9.1
    Social Publishing
    Average: 8.9
    8.9
    Campaign Optimization
    Average: 8.6
    8.9
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Thryv
    Company Website
    Year Founded
    2012
    HQ Location
    Atlanta, GA
    Twitter
    @thryv
    8,631 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,096 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Thryv is a do-it-all business management software that helps you streamline your business so you can get back to the things you love. Small business owners communicate better, solve more business chal

Users
  • Owner
  • President
Industries
  • Construction
  • Consumer Services
Market Segment
  • 97% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Thryv is a business management software that centralizes communication, integrates various features, and assists in organizing tasks and social media activities.
  • Reviewers like the ease of use, the integration of various features in one place, the excellent customer support, and the ability to manage social media activities from one platform.
  • Users mentioned concerns about the extra cost for the communication system, occasional glitches in the mobile version, and some overlapping features that need tweaking.
Thryv Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
100
Customer Support
83
Helpful
65
Customer Service
60
Centralized Management
36
Cons
Missing Features
17
Learning Curve
13
Expensive
10
Limited Features
10
Poor Customer Support
10
Thryv features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
9.1
Social Publishing
Average: 8.9
8.9
Campaign Optimization
Average: 8.6
8.9
Social Analytics
Average: 8.5
Seller Details
Seller
Thryv
Company Website
Year Founded
2012
HQ Location
Atlanta, GA
Twitter
@thryv
8,631 Twitter followers
LinkedIn® Page
www.linkedin.com
5,096 employees on LinkedIn®
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Loomly
By Loomly
(1,766)4.6 out of 5
15th Easiest To Use in Social Media Management software
Save to My Lists
Entry Level Price:Starting at $32.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Loomly is an easy-to-use social media management platform that helps you manage every aspect of your social media marketing strategy: - Manage your brand assets in Library. - Fuel your storytelling wi

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 84% Small-Business
    • 14% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Loomly is a social media management tool that allows users to create, schedule, and moderate posts across multiple platforms.
    • Reviewers appreciate Loomly's user-friendly interface, its ability to connect to multiple platforms, and its collaboration features, which make it easy to manage and schedule posts.
    • Reviewers noted some limitations in Loomly's analytics, occasional glitches, and the need for manual publishing for certain types of posts on Instagram.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Loomly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    239
    Multi-platform
    123
    Scheduling
    122
    Scheduling Posts
    106
    Post Scheduling
    101
    Cons
    Missing Features
    87
    Scheduling Issues
    76
    Post Scheduling
    55
    Instagram Limitations
    54
    Lack of Features
    49
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Loomly features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    9.1
    Social Publishing
    Average: 8.9
    8.5
    Campaign Optimization
    Average: 8.6
    7.8
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Loomly
    Company Website
    Year Founded
    2015
    HQ Location
    Los Angeles, CA
    Twitter
    @LoomlySocial
    3,254 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Loomly is an easy-to-use social media management platform that helps you manage every aspect of your social media marketing strategy: - Manage your brand assets in Library. - Fuel your storytelling wi

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 84% Small-Business
  • 14% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Loomly is a social media management tool that allows users to create, schedule, and moderate posts across multiple platforms.
  • Reviewers appreciate Loomly's user-friendly interface, its ability to connect to multiple platforms, and its collaboration features, which make it easy to manage and schedule posts.
  • Reviewers noted some limitations in Loomly's analytics, occasional glitches, and the need for manual publishing for certain types of posts on Instagram.
Loomly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
239
Multi-platform
123
Scheduling
122
Scheduling Posts
106
Post Scheduling
101
Cons
Missing Features
87
Scheduling Issues
76
Post Scheduling
55
Instagram Limitations
54
Lack of Features
49
Loomly features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
9.1
Social Publishing
Average: 8.9
8.5
Campaign Optimization
Average: 8.6
7.8
Social Analytics
Average: 8.5
Seller Details
Seller
Loomly
Company Website
Year Founded
2015
HQ Location
Los Angeles, CA
Twitter
@LoomlySocial
3,254 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Simplified
By Simplified
(4,934)4.6 out of 5
Save to My Lists
Entry Level Price:Starting at $14.99
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simplified is the one app to create, collaborate, and scale your marketing. Design, write marketing copy, create videos, collaborate, and publish to socials—all in the same place. Built for speed and

    Users
    • Founder
    • CEO
    Industries
    • Writing and Editing
    • Marketing and Advertising
    Market Segment
    • 94% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Simplified is a platform that provides AI tools for social media planning, content creation, and design tasks.
    • Reviewers frequently mention the user-friendly interface, the variety of templates, the integration of AI tools, and the platform's ability to streamline content creation tasks.
    • Users mentioned issues with constant changes in the platform's user experience, limited credits in the free mode, and occasional performance issues, especially with larger projects.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Simplified Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,224
    Useful
    1,750
    Helpful
    1,102
    Content Creation
    1,072
    Simple
    1,014
    Cons
    Limited Credits
    726
    Insufficient Credits
    546
    Not Free
    539
    Expensive
    507
    Usage Limitations
    482
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Simplified features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Social Publishing
    Average: 8.9
    8.4
    Campaign Optimization
    Average: 8.6
    8.7
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Simplified
    Year Founded
    2020
    HQ Location
    San Francisco, US
    Twitter
    @sosimplified
    8,158 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    61 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simplified is the one app to create, collaborate, and scale your marketing. Design, write marketing copy, create videos, collaborate, and publish to socials—all in the same place. Built for speed and

Users
  • Founder
  • CEO
Industries
  • Writing and Editing
  • Marketing and Advertising
Market Segment
  • 94% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Simplified is a platform that provides AI tools for social media planning, content creation, and design tasks.
  • Reviewers frequently mention the user-friendly interface, the variety of templates, the integration of AI tools, and the platform's ability to streamline content creation tasks.
  • Users mentioned issues with constant changes in the platform's user experience, limited credits in the free mode, and occasional performance issues, especially with larger projects.
Simplified Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,224
Useful
1,750
Helpful
1,102
Content Creation
1,072
Simple
1,014
Cons
Limited Credits
726
Insufficient Credits
546
Not Free
539
Expensive
507
Usage Limitations
482
Simplified features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.0
Social Publishing
Average: 8.9
8.4
Campaign Optimization
Average: 8.6
8.7
Social Analytics
Average: 8.5
Seller Details
Seller
Simplified
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@sosimplified
8,158 Twitter followers
LinkedIn® Page
www.linkedin.com
61 employees on LinkedIn®
Read Simplified Reviews
Vista Social
By Vista Social LLC
(786)4.8 out of 5
3rd Easiest To Use in Social Media Management software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

    Users
    • Social Media Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 86% Small-Business
    • 11% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Vista Social is a social media management tool that allows users to schedule posts, manage multiple accounts, and track analytics from a single dashboard.
    • Users like the intuitive interface, robust scheduling features, and the ability to manage multiple social media accounts from one central location, saving time and improving efficiency.
    • Reviewers noted that some features can be complex for users not familiar with social media management tools, and the platform may have a steep learning curve, especially for advanced features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Vista Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    270
    AI Assistant
    159
    Social Media Management
    151
    AI Assistance
    147
    Features
    140
    Cons
    Missing Features
    39
    Learning Curve
    37
    AI Limitations
    32
    Linking Issues
    28
    Improvement Needed
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Vista Social features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.9
    9.7
    Social Publishing
    Average: 8.9
    9.2
    Campaign Optimization
    Average: 8.6
    9.4
    Social Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Vista Social LLC
    Company Website
    Year Founded
    2022
    HQ Location
    New York, US
    Twitter
    @vistasocialapp
    2,890 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

Users
  • Social Media Manager
  • Founder
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 86% Small-Business
  • 11% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Vista Social is a social media management tool that allows users to schedule posts, manage multiple accounts, and track analytics from a single dashboard.
  • Users like the intuitive interface, robust scheduling features, and the ability to manage multiple social media accounts from one central location, saving time and improving efficiency.
  • Reviewers noted that some features can be complex for users not familiar with social media management tools, and the platform may have a steep learning curve, especially for advanced features.
Vista Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
270
AI Assistant
159
Social Media Management
151
AI Assistance
147
Features
140
Cons
Missing Features
39
Learning Curve
37
AI Limitations
32
Linking Issues
28
Improvement Needed
27
Vista Social features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.9
9.7
Social Publishing
Average: 8.9
9.2
Campaign Optimization
Average: 8.6
9.4
Social Analytics
Average: 8.5
Seller Details
Seller
Vista Social LLC
Company Website
Year Founded
2022
HQ Location
New York, US
Twitter
@vistasocialapp
2,890 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
SocialPilot
By SocialPilot
(823)4.5 out of 5
9th Easiest To Use in Social Media Management software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 87% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SocialPilot is a social media management tool used for scheduling posts, tracking activities, and managing multiple accounts and teams.
    • Reviewers frequently mention the ease of use, intuitive interface, and the ability to manage multiple social media accounts from one dashboard, along with the tool's comprehensive analytics and responsive customer support.
    • Users experienced issues such as lack of integration with certain platforms, occasional errors in scheduled posts, and the need to frequently reconnect social media accounts.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SocialPilot Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    211
    Posting Efficiency
    126
    Features
    96
    Multi-platform
    89
    Scheduling
    89
    Cons
    Missing Features
    81
    Scheduling Issues
    41
    Lack of Features
    38
    Posting Issues
    38
    Linking Iss