Best Social Media Management Software

Social media management systems provide functionality to administer social media accounts, schedule posts, suggest content, and boost posts. Social media management software is used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Social media management tools are used by these teams to create engaging content that can be used in marketing campaigns and to maintain an online presence. The products often provide tools such as user access control, content libraries, timelines, schedules, and archives. These social media marketing management tools are aimed at maximizing search engine optimization, increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring software and social media analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.

To qualify for inclusion in the Social Media Management category, a product must be able to:

  • Plan social media content
  • Publish social media posts
  • Manage multiple accounts
  • Respond to inquiries
  • Automate and schedule social media posts
  • Store content and archive posts
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    Hootsuite is the most widely used social media management platform, loved by over 16 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market a

    Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track releva

    HubSpot
    (705)4.3 out of 5
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    Optimized for quick response

    HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successfu

    A powerful Twitter tool for real-time tracking, organizing and engagement.

    Pages Manager is an application that lets admins check on their Page activity, view insights and respond to their audience from their mobile device.

    Sprout Social offers social media management, engagement and analytics solutions for leading agencies and brands, including Edelman, GrubHub, Lowes Hotels, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout Social’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Sprout Social’s intuitive platform was designed with the user in mind, making it easy for anyone to p

    Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration (Publish, Reply, and Analyze). Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively. Buffer is a team of real people, aligned

    Falcon.io
    (395)4.1 out of 5
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    Optimized for quick response

    A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

    Agorapulse is a Social Media Management and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse. 1 - Social Media Inbox for each account with real time tracki

    Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over 16 million users worldwide, Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs & Individuals of every scale to be most efficient with their Social Media Management. Stay in full control of all your social profiles on Twitter, Instagram, Facebook and LinkedIn with the complete suite of Social Me

    Sendible
    (436)4.4 out of 5
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    Optimized for quick response

    Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralized hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead gen

    eClincher is a powerful and intuitive social media management platform, serving businesses of all sizes, agencies and professionals. eClincher offers advanced publishing, including publishing automation with queues and RSS feeds, one inbox to manage engagement and interactions, live social feeds, keywords monitoring, suggested content, influencers discovery, analytics dashboard and custom reports. Supports: Twitter, Facebook, Instagram, Instagram business, LinkedIn, Google My Business, Pinterest

    Loomly is the Brand Success Platform that helps marketing teams manage every aspect of their communication on social media: • Manage your brand assets in Library. • Fuel your storytelling with Post Ideas. • Polish your content with Post Optimization Tips. • Control your brand messaging with Post Mockups & Approval Workflows. • Reach your audience with Native Scheduling, Post Targeting & Sponsoring (Social Ads Manager coming soon). • Engage with your community through Interactions. • Meas

    The World’s Most Complete Social Media Management Platform. Social Report is an all-in-one social media management platform. All the features you need in one concise package. Our platform includes targeted engagement, advanced scheduling, social listening, unique automations, sophisticated analytics and much, much more! Check out www.socialreport.com to discover more, or feel free to shoot us a message here on G2 Crowd!

    Sprinklr Modern Engagement
    (341)3.9 out of 5
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    Optimized for quick response

    Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any c

    Tailwind is the complete Pinterest & Instagram marketing toolkit for bloggers and businesses of all sizes. Schedule posts, discover content, monitor conversations, amplify your reach, and measure results all with one tool. Affordable for Small Businesses, Extensible for the Enterprise

    Thryv is the all-in-one management software built for small business. Ditch the multiple logins and screens, and opt for one software that does it all, with 24/7 service and support. Thryv includes: *Consistent listings on more than 60 websites *Easy management of contacts and customer data *Online and mobile payment processing *Electronic estimates and invoicing *Online appointment booking and scheduling *Social media, text and email promotions *Dedicated experts available 24/7 Small business

    Reputation.com
    (72)4.4 out of 5
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    Optimized for quick response

    Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reviews, improve customer experience, and drive traffic, visits and revenue.

    The perfect tool for presenting social media content to clients. HeyOrca is an online social media planner built for marketing agencies to cut delays in client approvals and eliminate redundant tasks. Why HeyOrca? 1. Streamline Client Approvals 2. Manage All Clients in One Place Key Features - Accounts Organization - Social Media Planning - Internal Collaboration - Client Approvals - Direct Publishing - Performance Analytics Imagine social media approvals without spreadsheets. Visit us at w

    PromoRepublic is the only social media marketing platform with 100,000 post ideas for small businesses and marketers. Advanced collaboration features and white-label options make it practical for agencies and freelancers. Additionally, the platform allows you to monitor mentions on social and run intelligent ads on Facebook and Instagram. PromoRepublic is used by more than 12,000 businesses, marketers and agencies worldwide.

    ContentStudio gives you the ability to discover topic-relevant content filtered by social shares, different media types and virality. Select posts individually from your topic feeds or setup an automation campaign with your own rules to publish content automatically to your selected channels.

    CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 7,000+ customers worldwide, helping you stay focused, deliver projects on time, and keep your entire marketing team happy. As one of the top 15 leading software providers on the Inc. 5000 list and recognized in Gartner’s 2019 Magic Quadrant for Content Marketing Platforms, CoSchedule is the fastest-growing solution for mid-market and enterprise companies seeki

    Clarabridge Engage
    (83)4.2 out of 5
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    Optimized for quick response

    Clarabridge Engage, formerly CX Social, enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums, blogs, and messaging apps like WhatsApp, Engage analyzes conversations using Clarabridge’s best-in-class text analytics engine. With Engage, companies can leverage a single solution to read and respond t

    Kontentino is a social media tool for an effective workflow between the ad agencies and their clients (brands). Plan, assign tasks, comment and approve posts and ads easily across all stakeholders. See how post and ads are performing in the 'Analytics & Reporting'.

    Vendasta is the leading platform for companies selling digital solutions to local businesses. Sold exclusively through channel partners — including agencies, broadcasters, publishers, banks, telecoms, and more — the Vendasta platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses. By offering a marketplace of resellable products and services and an automated marketing platform, our partners are empowered to acquire more loca

    Postcron is the most powerful tool to publish and schedule posts on Instagram, Facebook, Twitter, Linkedin, Pinterest, and Google+ at the same time. Ideal for Community Managers, Marketers, and entrepreneurs. Save time! Manage all your social networking accounts from one place

    Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Audiences & Personas Get closer to your customers by having AI define your personas for you. Discover their interests, behaviors, and affinities to understand their world. Content Intelligence Create content that gets people talking by analyzing engagem

    Commun.it - Community Management for Twitter that Makes a Difference! Commun.it dramatically improve the way you build relationships and discover leads on Twitter! It helps you to build meaningful, personal relationships through social media while focusing on your highest-value relationships (influencers, supporters, most engaged members,promising new leads...). This helps you to grow engagements, discover new leads and influential followers and build real connections that help you reach your

    NetBase
    (22)4.6 out of 5
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    Optimized for quick response

    NetBase is a Social Analytics Platform that global brands and agencies use to power brand building, grow businesses and connect with consumers. NetBase Next Generation Artificial Intelligence (AI) uses best-in-class machine learning, deep learning, and expert systems designed for intelligent processing and analysis of social media and all forms of unstructured data at scale. NetBase’s best in class accuracy is both transparent and verifiable by the user. NetBase processes millions of posts acr

    ContentCal is a simple and intuitive social media tool. Save time, collaborate with team members or clients, and create even better social media content Plan - Say goodbye to frustrating spreadsheets Collaborate - Work on content with your team and clients Approve - Ensure only the right content goes out Auto-Publish - Save time with scheduled publishing Analyse - keep tabs on performance and learn how to improve for the future Respond - reply to messages and comments on social media (coming

    Crowdfire is the super smart Social Media Manager that’s helping you grow online everyday. Save tons of time by managing all your social accounts from one place. Let Crowdfire do the hard work of finding and sharing content, so you have more time to focus on things you do best! Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, Wordpress, Etsy, Shopify, Medium, 500px, Vimeo and many more platforms. What can Crowdfire do for you? - Compose your own posts and schedu

    SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency with ease. 1) You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, Xing and VK with SocialPilot. 2) Share as many as 500 posts and connect over 100 profiles with just one SocialPilot account. 3) Manage your social media conversations

    MeetEdgar is the premier social media management tool for small businesses and entrepreneurs. MeetEdgar provides an effective way of scheduling and organizing content to automate publishing. With our automation features, we automatically generate social media updates for your content and post them even when you get to the end of your content queue. The time has finally come and we’re so excited to share that MeetEdgar now supports Instagram! Starting today, users can now schedule content in the

    SocialGest is a complete tools for the professional and effective management of social networks. It also offers real-time analytics that can be exported and allows to establish automatic actions for content publication and engagement generation.

    Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today's social-centric marketplace. With Oktopost, companies can say for the first time: "This new customer came from this LinkedIn post!" or "This Tweet brought us $XXX in sales!" Oktopost enables users to track closed sales back to the originating so

    Salesforce Social Studio
    (206)3.5 out of 5
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    Optimized for quick response

    Listen, engage, and publish using a powerful all-in-one social media marketing and management suite — and connect enriched social data to your marketing with sales and service.

    NapoleonCat.com is a social media management solution with a focus on Social Customer Service and comprehensive Analytics. Users can: - Manage conversations from multiple social media touch points using a single Social Media Inbox; - Moderate comments and messages from Facebook, Instagram, YouTube and Twitter including private messages and comments under Facebook and Instagram ads ('dark posts'); - Automate moderation on Facebook by setting up rules for triggering multiple varied replies; -

    Chatmeter
    (10)4.8 out of 5
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    Optimized for quick response

    Chatmeter, the first Local Brand Management platform, helps multi-location businesses and agencies measure and improve their marketing effectiveness. With the fragmentation of local search marketing today, it’s become nearly impossible for agencies and national retailers to properly manage the brand at the local level. Our service measures the online presence for each location by analyzing its online visibility and reputation. We benchmark its performance against other local competitors and prov

    MavSocial is a simple and affordable social media management platform used by thousands of marketers, businesses, and agencies to streamline their social media activities. The platform enables marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and collaborate with team members. MavSocial currently supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr and WeChat. Features include: -

    SocialHub is the easiest solution for your Social Media Management. With a fast and secure Inbox, a powerfull Content-Planner, Monitoring and Teamfeatures for efficient collaboration, SocialHub is the reliable Social Media Tool for you and your team.

    NiceJob
    (18)4.8 out of 5
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    Optimized for quick response

    Built for service businesses, SaaS, & agencies. NiceJob is the easiest way to get more great reviews and build a great reputation. NiceJob automates your social media marketing using your great customer reviews and photos. And we help you improve your search engine results, website traffic, and sales by publishing your reviews and photos to your website. Unlike competitors, we have no contracts, start free, and are only $75/month for our premium plans. ---> Try it free at get.nicejo

    Sked Social (formerly Schedugram) is an all-in-one visual social media marketing platform for businesses, brands and agencies. Built from the ground up to help you create, store, find and use all your social media marketing content online – whilst collaborating with staff and partners. We have led the Instagram business scheduling market for 5 years now and we're not stopping: Sked is now the only platform you need to create, plan and publish your Instagram, Facebook, Pinterest and Twitter (com

    Facelift Cloud
    (16)4.4 out of 5
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    Optimized for quick response

    With over 250 employees and 2,000 customers, Facelift is the worldwide leading social media marketing technology provider. With Facelift Cloud, Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, Twitter etc.) and provides all components for social media marketing at an enterprise level. Facelift Cloud is ISO 27001 certified and provides a maximum of data security as it is fully hosted in Europe/Germany.

    Gremlin Social offers a wide array of essential social media marketing tools to help you make the most of your online strategies. From message management and customer engagement to social analytics and education, Gremlin's unique feature set is specifically designed to help you master social media marketing for the financial industry. Transform your sales reps and loan officers into social sellers.

    SOCi
    (31)4.1 out of 5
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    Optimized for quick response

    SOCi is the industry’s leading social media and reputation management solution. SOCi solves the difficult social media workflow challenges faced by the world’s top multi-location businesses. Our powerful social media solution was architected to address the very specific workflow and scalability issues faced by multi-location brands, digital marketing agencies, and multi-family property management companies that need to manage hundreds or thousands of social media pages. SOCi’s scalable and com

    Publer is a virtual Superhero that allows you to collaborate, schedule & analyze your Facebook posts, Tweets & LinkedIn updates. Coming soon for Instagram, Pinterest, Google My Business & YouTube. Besides basic manual scheduling, Publer can schedule your posts for you based on a posting schedule you get to predefine. Tired of scheduling your posts one by one? Easily create, upload & (auto) schedule them in bulk. Recurring posts? Yup, all covered! Publer can automatically add

    Khoros, formerly Spredfast + Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 milli

    Mish Guru is a web-based dashboard designed for simple management of Snapchat content. Our desktop platform enables easy upload, scheduling, data capture and re-posting of audience content, as well as full analytics tracking for any Snapchat account. We’ve helped numerous clients & agencies achieve Snapchat success. With in-house expertise spanning Technology, Strategy, Creative, Social Media and Production, Mish Guru delivers highly engaging campaigns and branded content.

    RebelMouse was founded in 2012 by Paul Berry, former CTO of The Huffington Post, with one goal: To build technology that enables companies to succeed in the world of distributed publishing. As the first Distributed Content Management System (DCMS), RebelMouse enables companies to succeed in a world where audiences are increasingly fragmented and social dominates content consumption. At its software’s core are intuitive and smart distribution tools designed to help increase organic reach. By u

    Knackmap is a Social Media Marketing and Planning Tool built for agencies and brands. Knackmap brings together the key areas of a Social Media Marketers job and puts it into an efficient workflow.

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