We started using HubSpot this past March 2020. Originally, we went with the "free" version which is great for start-ups and companies that just require a CRM to store contact information and basic CRM needs.
However, we quickly adopted the Sales Hub Pro and Marketing Enterprise for our growing needs. It has been one of the best decisions we have made.
HubSpot is very easy to learn and, with their technical help and onboarding, we quickly were moving through the sales building process.
One of the most valuable tools is the sequencing feature. I average 50-100 emails per day sent to various contacts both new sign-ups and existing users of our platform. Sequencing has allowed me to become much more efficient with my messaging and time to ensure all emails are sent both on a daily basis and on a reoccurring basis without me having to check-in everyday.
I like that I can set the days/times of when emails are sent both initially and in sequence. The templates have also been very helpful in giving me a way to adjust my outreach based on wording and specific times to send. The analytics around sequencing are extremely helpful in providing insight to when emails are being opened and also at what stage so I can improve future sequences based on open/response rates.
I can also add meeting links that directly connects to my calendar. Once the recipient responds or schedules an appointment, the auto unenroll feature kicks in which is extremely helpful to manage. It also sends me an email letting me know that a meeting has been scheduled, as well as, in Slack which is super helpful. Review collected by and hosted on G2.com.