--- title: Facebook Reviews meta_title: 'Facebook Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 760 reviews by the users' company size, role or industry to find out how Facebook works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 760 scale: '5' date_modified: '2026-06-22' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Facebook Reviews **Vendor:** Meta Platforms, Inc **Category:** [Social Network Platforms](https://www.g2.com/categories/social-networks) **Average Rating:** 4.3/5.0 **Total Reviews:** 760 ## About Facebook Founded in 2004, Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them. ## Facebook Pros & Cons **What users like:** - Users love **sharing experiences and connecting with friends** effortlessly on Facebook, enhancing their social engagement and enjoyment. (16 reviews) - Users value Facebook for its **global connectivity** , enabling effortless communication with friends, family, and communities. (14 reviews) - Users appreciate the **ease of use** of Facebook, simplifying connections with friends and sharing experiences effortlessly. (13 reviews) - Users value Facebook for its **ease of connectivity** , making it simple to stay in touch and share experiences. (12 reviews) - Users value the **social connectivity** of Facebook, making it easy to stay in touch with loved ones and communities. (10 reviews) - Users appreciate Facebook for its **powerful advertising tools** that effectively engage and target audiences for businesses. (9 reviews) - Users appreciate the **easy engagement** with friends and communities on Facebook, enhancing communication and meaningful connections. (6 reviews) - Users value Facebook for its **easy communication with friends and family** , enhancing connections and sharing experiences. (5 reviews) - News (5 reviews) - Community Engagement (4 reviews) **What users dislike:** - Users feel overwhelmed by **excessive advertising** on Facebook, distracting from genuine connections with friends and family. (12 reviews) - Users express concern over **privacy issues** , including data tracking, sharing, and the lack of transparent usage and ethics. (7 reviews) - Users are concerned about **scams and impersonation accounts** on Facebook, feeling efforts to combat them are inadequate. (6 reviews) - Users often find the **content quality lacking** , with irrelevant posts and excessive promotions affecting their experience. (5 reviews) - Users are frustrated by the **widespread misinformation** and fake news on Facebook, impacting their overall experience negatively. (5 reviews) - Users express concerns over **account security** , highlighting issues with account recovery and unjust bans after hacking incidents. (4 reviews) - Users are frustrated by **limited visibility** of their content, resulting in low reach and overwhelming sponsored posts. (4 reviews) - Users often find **poor customer support** frustrating, making it difficult to resolve issues effectively on Facebook. (4 reviews) - Frequent Changes (3 reviews) - Limited Functionality (3 reviews) ## Facebook Reviews ### 1. Powerful Reach for Promoting My Business to a Targeted Audience **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin K. | Pastor, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2026 **What do you like best about Facebook?** I like using Facebook to promote my business to a greater audience. I'm able to reach more targeted nich specific to my product and service. I use Facebook everyday because it is easy to post and running paid ads is quick to implement with full app integration with WhatsApp and messanger. customer support is quick and efficient. **What do you dislike about Facebook?** It is very difficult to get your stats on paid ads and it takes too long to load everytime you want to see a campaign or ad data. **What problems is Facebook solving and how is that benefiting you?** It is helping me present my business and service to many instead of one at a time. User interface is pretty easy and straight forward. Customer service is helpful and easy. Can use and sync all my devices. ### 2. Connecting with Friends and Family Made Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Bill L. | Vice President of Sales and Operations, Information Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Facebook?** I like how Facebook allows me to store photos and create albums of trips and events. It's great that I can easily share or tag family and friends, making these albums accessible to everyone. I also appreciate the ability to save and store memories, which we often look back on for family events or parties to pull photos from. Additionally, the initial setup of Facebook was simple and took only a couple of minutes. **What do you dislike about Facebook?** I wish you could customize the news feed more - so it could just show most recent all the time - it's better than seeing some new and some old when scrolling. There should be an option in the settings to show the most recent posts from family and friends, allowing you to deselect businesses or pages that you follow if needed. **What problems is Facebook solving and how is that benefiting you?** I use Facebook to stay connected with friends and family, see photos, chat, and video call. It allows me to store and share memories through photos and albums, providing an accessible way to look back on events with loved ones. ### 3. Share and connect easily with Facebook **Rating:** 4.0/5.0 stars **Reviewed by:** Francisco Javier R. | Professor, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Facebook?** I like Facebook because I can share many multimedia files (photos, videos, text, quick messages, audio, etc.) with my family, friends, acquaintances, and also with celebrities. This allows me to stay up to date on where they are and what they are doing, among other things. **What do you dislike about Facebook?** Lately, Facebook has too much advertising. That bores me, especially when the ads have nothing to do with my interests or activities. **What problems is Facebook solving and how is that benefiting you?** In addition to being a platform for sharing specific interests according to each person, Facebook is also useful for buying and selling a wide variety of goods and services, which is especially practical for both companies and entrepreneurs. ### 4. Connect and Communicate Easily with Facebook **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa R. | File clerk, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2026 **What do you like best about Facebook?** I like using Facebook to connect with family and friends, watch videos, upload photos, and find out about important news. Communication with my loved ones becomes much easier and more dynamic. Its design is attractive and easy to use. I enjoy the Marketplace for buying things and appreciate the messaging option because they are simple and easy to use. I also like how easy the initial setup is and how you log into the platform. **What do you dislike about Facebook?** There is nothing I don't like, everything is very simple and easy to use. **What problems is Facebook solving and how is that benefiting you?** Facebook facilitates and streamlines communication with my loved ones, allowing me to easily connect with family and friends, watch videos, upload photos, and find out about important news. ### 5. Great for Staying Connected and Networking, but Marketplace Safety Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Mohit P. | SEO Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Facebook?** I’ve been using Facebook for the last 10+ years, and overall the experience has been user-friendly. Adding friends and staying connected with people I know (and even those I don’t) is much easier on Facebook. It has also helped me connect with different people in my field, which has supported me professionally - for example, by helping me find clients and part-time jobs. **What do you dislike about Facebook?** I feel that Facebook Marketplace is full of scammers, and the Meta team should verify listings before they’re approved. I’ve also noticed that adult content sometimes shows up, which I find disturbing. **What problems is Facebook solving and how is that benefiting you?** Facebook has helped me a lot when it comes to networking and staying connected with people. ### 6. Powerful Reach with Simple Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Srinivasan T. | Senior digital marketing executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Facebook?** One thing I like about Facebook is how accessible and familiar it is. It's easy to use and doesn't take much time to get started. Along with that, I would say the FB Features like groups, pages helped me in building engagement. while ads make it useful for business growth as well. **What do you dislike about Facebook?** According to me, Facebook can feel a bit crowded, both in terms of content and features, Another downside Facebook's algorithm can be unpredictable, making it hard consistently reach the my audience without paid promotions. **What problems is Facebook solving and how is that benefiting you?** Facebook makes it easy to connect with people and share content in one place. It helps me reach wider audience and stay engaged without putting in too much effort. ### 7. Great for staying connected, but can feel cluttered **Rating:** 3.5/5.0 stars **Reviewed by:** Neel R. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Facebook?** What I like most about Facebook is how easy it is to stay connected with friends and family, especially those who live far away. It’s also a great way to discover events, communities, and content that match my interests, all in one place. **What do you dislike about Facebook?** What I dislike about Facebook is that the feed can feel cluttered with ads and irrelevant content, making it harder to see updates from people I actually care about. It can also be a bit overwhelming and time-consuming if you’re not careful. **What problems is Facebook solving and how is that benefiting you?** Facebook solves the problem of staying connected and informed in one place. It helps me keep up with friends, join communities, and discover events or opportunities without needing multiple platforms. That benefits me by saving time and making it easier to stay engaged both personally and professionally. ### 8. Facebook Groups and Direct Tools That Build Brand Authority and Trust **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Facebook?** What I like most about Facebook is its dual-purpose utility and ease of use. I use the platform daily as a multitasking hub because the implementation of both personal and professional tools is seamless. On the personal side, I highly value Groups; they provide a dedicated, intuitive space for community and niche interests that is easy to navigate and engage with. On the professional side, I leverage the platform to build brand authority and trust. The ease of integration between the Business Suite, Instagram, and Messenger allows me to maintain a cohesive professional presence across multiple touchpoints. By using these direct communication tools to stay responsive, I can transform a simple digital profile into a high-trust asset for my company. **What do you dislike about Facebook?** My primary frustration with the platform is the lack of transparent customer support, particularly regarding ad approvals. While the tools are powerful, the automated flagging system can be a 'black box.' When ads are disapproved without clear clarification, the lack of direct human contact to resolve the issue creates a significant bottleneck for my brand’s growth and consistency. **What problems is Facebook solving and how is that benefiting you?** Facebook helps solve the problem of community fragmentation by offering a single, intuitive place—especially through Groups—where I can engage with niche personal interests that would otherwise be scattered across different spaces. On the professional side, it helps address the “trust gap” by providing a credible framework for building brand authority, enabling me to turn a simple profile into a high-trust digital asset through social proof and consistent engagement. This also streamlines my day-to-day workflow: the seamless integration between Messenger and business tools lets me manage my company’s reputation and my personal connections from a single central hub. In the end, it saves me time and lowers the barrier to entry for new customers by giving me an immediate, recognizable platform for building long-term professional credibility. ### 9. Not flashy,but it gets results! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah N. | Owner/Founder/Head Consultant, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Facebook?** What I like about Facebook is its ability to meet people where they already are. Groups are powerful for building real community and trust, not just reach. The ad platform is still one of the most practical tools for targeting the right audience without overcomplicating things. Marketplace is underrated and effective for local sales and quick demand testing. Facebook may not be flashy, but it’s reliable, versatile, and still delivers results when used strategically. At Paper Hustle Co, we value tools that work—and Facebook continues to earn its place **What do you dislike about Facebook?** What I dislike about Facebook is how cluttered the experience can feel. Organic reach is inconsistent, and meaningful content often competes with noise. Ad costs can rise quickly without careful monitoring, and frequent platform changes require constant adjustment. The interface isn’t always intuitive, especially when managing multiple pages or accounts. Facebook works best with strategy—without it, time and budget can disappear fast. At Paper Hustle Co, we use Facebook deliberately, not blindly **What problems is Facebook solving and how is that benefiting you?** Facebook solves the problem of visibility in a crowded digital space. It helps businesses reach targeted audiences without needing massive budgets or complex tech stacks. Groups create spaces for community, trust, and direct conversation. Marketplace enables fast, local buying and selling without building full ecommerce systems. For many small businesses, Facebook reduces the gap between having an idea and finding real customers. At Paper Hustle Co, we see Facebook as a practical bridge between attention and action. ### 10. Was Great for Connection, but Ads Have Taken Over **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Facebook?** Facebook was great to keep in contact with friends and family and to create groups to communicate events that are coming up. **What do you dislike about Facebook?** Facebook has become overrun with ads. I find myself seeing more ads and promoted or suggested posts that they think I might be interested in than what is going on in the lives of my friends. It has lost touch with why people came to Facebook in the first place. **What problems is Facebook solving and how is that benefiting you?** I try to use Facebook to reach a certain audience of connections for my business but the actual views are so low because of how the algorithms are set up. My friends and followers rarely see any of my posts. ### 11. Great Marketplace and Connections, But Confusing Ads and Limited Group Features **Rating:** 3.5/5.0 stars **Reviewed by:** Samantha E. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Facebook?** I like the marketplace feature and ability to connect with people in your life. **What do you dislike about Facebook?** I dislike how they make their ads space so confusing and the community groups aren't the best in terms of features you have access to plus they make it very hard to reach customer service and don't explain well why an item is removed **What problems is Facebook solving and how is that benefiting you?** it solves that it's a free platform and easy to use if you have no money to dedicate to your own platform ### 12. Clean Interface, Powerful Advertising Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Tayab K. **Reviewed Date:** February 13, 2026 **What do you like best about Facebook?** I usually use Facebook for advertising products and promotions like skincare and home accessories for the brands I work with. The best thing about Facebook is that it's a free platform with no subscription or purchase schemes. The interface is very clean and simple to use, making it very useful for my advertising work. I appreciate how Facebook has all types of features like editing posts and sharing content both on Facebook and other platforms like WhatsApp, Twitter, and Instagram. The platform is simple like cutting fruit, with a fast AI and no lag issues. Platforms like Facebook are close to my heart. **What do you dislike about Facebook?** Nothing but facebook logo are need to some improvement. **What problems is Facebook solving and how is that benefiting you?** I use Facebook for advertising products. It's a free platform with no subscriptions, making it easy to promote my work. The clean interface with sharing options across platforms is very effective for advertising. ### 13. Versatile Networking and Lead Generation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Shiri G. | REALTOR, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Facebook?** I love Facebook for its exceptional versatility and ability to serve multiple purposes in my life. It is invaluable for networking, enabling me to connect with family and friends effortlessly while also allowing me to capture leads and run ads effectively. This multifunctionality makes it straightforward to share content and engage with a vast audience. One of my favorite aspects is how it aids in finding business opportunities by helping me meet new clients and position myself in front of potential clients and work associates. This makes Facebook an essential tool for business and personal connections. Additionally, setting up Facebook was easy enough, which I appreciate, as it allows me to get started quickly without any hassle. Overall, I find Facebook to be a powerful platform that continually adapts to changes and consistently puts in great effort to improve the user experience. **What do you dislike about Facebook?** The biggest issue I find with Facebook is the challenge of managing accounts that impersonate others and attempt to scam users. While I acknowledge that Facebook makes significant efforts to address these impersonation and scamming issues, it often seems like a continual game of catch-up. I believe that despite their efforts, they might never fully stay ahead of these problems, which is a concern for users like myself. **What problems is Facebook solving and how is that benefiting you?** I use Facebook for networking, capturing leads, running ads, sharing content, and connecting with people, which helps me meet new clients and business associates. ### 14. Helps Me Stay Connected and Find Side Jobs Easily **Rating:** 5.0/5.0 stars **Reviewed by:** Rachelle P. | Registrar/Finance Clerk, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Facebook?** It helps me keep up with friends and family. It also makes it easier to help others and find side jobs. **What do you dislike about Facebook?** There are way too many ads, and phishing scams that keep popping up while I’m scrolling. It makes the whole experience feel distracting and unsafe. **What problems is Facebook solving and how is that benefiting you?** This app helps me find information from family and friends I’m not in contact with on a daily basis. It also lets me locate small side jobs in my area, which is really convenient. ### 15. Connecting Communities with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Ishantsai S. **Reviewed Date:** January 17, 2026 **What do you like best about Facebook?** I find Facebook incredibly useful for staying connected with friends, family, classmates, and relatives through posts, stories, comments, and messages. I really appreciate its feature for sharing updates such as photos, videos, life updates, achievements, and memories. Entertainment is also a big plus, as I enjoy watching videos, reels, memes, live streams, and following interesting pages. The platform excels at providing quick communication through messages, comments, and groups, and it helps me find information fast. I love how distance doesn't matter when using Facebook, as it allows me to stay connected easily with friends and family, even those who live far away. I also love discovering opportunities like jobs, events, study groups, and business pages on Facebook. The 'Memories & Sharing' feature encourages positive reflection and nostalgia, sparks conversation, and strengthens relationships by revisiting shared experiences. I appreciate how easy the initial setup was for me and rate Facebook 10 out of 10. **What do you dislike about Facebook?** Facebook is useful, but a cleaner feed, clearer privacy controls, and stronger content moderation would make the experience better. Too much clutter: The feed often feels overcrowded with ads, suggested content, and posts that aren’t very relevant. Privacy concerns: Settings can be confusing, and it’s not always clear who can see what. Misinformation: false or misleading content can spread quickly, especially in public posts and groups. Time consumption: It’s easy to spend more time scrolling than intended. **What problems is Facebook solving and how is that benefiting you?** Facebook helps me stay connected with friends and family, discover opportunities, and find support through communities. It fosters learning and interaction, reduces distance barriers, and the 'Memories' feature strengthens relationships by revisiting shared experiences. ### 16. Great for Marketing Your Brand **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer G. | Director of Administrative Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Facebook?** The best part is being able to see updates and pictures from friends and family for personal use. For business use, it’s also good for marketing, whether you’re focused on generating leads or building brand awareness. **What do you dislike about Facebook?** The news stories that are targeted and ads. **What problems is Facebook solving and how is that benefiting you?** It integrates well with other platforms and help with marketing for our business. ### 17. Love Staying Connected, But AI is Overpowering **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Facebook?** Being able to communicate with others and keep up with people that I have not seen a while. It is also a good source of news sometimes. **What do you dislike about Facebook?** AI is taking over and it is hard to trust what you see in videos or post. People often post disinformation. **What problems is Facebook solving and how is that benefiting you?** I do appreciate that I can unfollow people easily. I do not like suggestive or inappropriate content and it has noted that. As a person who advertises on facebook, the platform could be easier to use, but meta has helped with that. I am able to save time connecting with people directly over looking them up via other methods. ### 18. Facebook review **Rating:** 5.0/5.0 stars **Reviewed by:** Bishal S. | Senior Relationship Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2026 **What do you like best about Facebook?** Social networking: Users can stay in touch with friends and family, share updates, and join groups on this platform. **What do you dislike about Facebook?** privacy violations like data tracking and sharing without a user's permission, the spread of false information, negative effects on mental health like comparison and cyberbullying, spending too much time, getting annoyed by notifications and ads, and constantly changing platforms that are often confusing. The platform's boredom, emphasis on boasting over genuine connection, and inadequate account support are also common complaints, making it less useful and more frustrating over time. **What problems is Facebook solving and how is that benefiting you?** issues such as geographical barriers to communication, social isolation, and restricted access to communities and information ### 19. A Wonderful Way to Stay Connected with Friends and Family **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas K. | Rainmaker, Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Facebook?** Facebook is a wonderful place to connect with friends and family, especially those you do not get to see often. It's also a great way to reach new clientel! **What do you dislike about Facebook?** Especially over the past few years, ads and sponsored media has slowly been taking over my feed. **What problems is Facebook solving and how is that benefiting you?** Facebook allows me as a real estate agent to target groups of people, Fair Housing complaint of course. It's also a great way to keep clients top of mind. ### 20. Facebook - The Boss **Rating:** 5.0/5.0 stars **Reviewed by:** Jitesh G. | Software specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Facebook?** I like how easy it is to connect with people across the world and stay informed about what’s going on around us. **What do you dislike about Facebook?** Honestly, I don’t have any real complaints—other than the ads. Even that is manageable, though, since we get a lot of free content to watch. **What problems is Facebook solving and how is that benefiting you?** I like that I can create group chats with my colleagues to share what’s going on at work, and it also helps me keep up with current affairs and what’s happening in general. ### 21. An Evolving Algorithm with a Strong Community Feel **Rating:** 5.0/5.0 stars **Reviewed by:** Jaterra P. | Sales Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Facebook?** The algorithm is always evolving, and it still maintains a community-like feel. **What do you dislike about Facebook?** I don’t like that we can’t react with a “dislike.” People can be very mean and racist, and having that option would help express how I feel about those kinds of comments. **What problems is Facebook solving and how is that benefiting you?** Allowing the user to have full control of what kind of content they want to see. ### 22. Convenient, Free Way to Stay in Touch with Friends and Family **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin Andres C. | MArketing operations specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Facebook?** The ability to stay in touch with friends and family. It's convenient and free. **What do you dislike about Facebook?** Too many ads and privacy concerns. The algorithm can also feel manipulative sometimes. **What problems is Facebook solving and how is that benefiting you?** Keeping me connected with people across different parts of my life without having to manage multiple contact lists or messaging apps. ### 23. Great for Staying Connected, but Fake Posts and Uneven Censorship Hurt **Rating:** 3.0/5.0 stars **Reviewed by:** Jennifer F. | Administrative, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Facebook?** Keeps me in contact with my family and friends who live far away. **What do you dislike about Facebook?** Too many fake/AI posts. Too much sensroing on certain things and not enough on others. **What problems is Facebook solving and how is that benefiting you?** Solves the issue of living far from those I love. ### 24. A powerful platform for scalable growth! **Rating:** 5.0/5.0 stars **Reviewed by:** Dana B. | Creative Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Facebook?** It’s a strong combination of advanced targeting and performance insights. It helps us reach the right audience with tailored messaging, and we can keep optimizing continuously based on real-time data. **What do you dislike about Facebook?** Honestly, I don’t have much else to add. The integrations are good, and the UI is solid as well. **What problems is Facebook solving and how is that benefiting you?** It helps us tackle the challenge of audience segmentation and scalable acquisition. It lets us reach both new and existing customers with messaging tailored to each audience, and it also provides clear performance data to guide decisions. ### 25. A Useful Platform for Connection **Rating:** 4.5/5.0 stars **Reviewed by:** Bhuvan L. | Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Facebook?** I like best about Facebook is how easily it helps people stay connected and Also, Facebook Groups are a big plus because they bring people with the same interests together **What do you dislike about Facebook?** too much misinformation and fake news, which can spread quickly **What problems is Facebook solving and how is that benefiting you?** It helps by allowing me to communicate easily with friends, family, and communities,It also solves the problem of finding communities and updates, through Facebook Groups and Pages, which is useful for networking, learning, and local information. ### 26. Massive Reach and Powerful Ad Targeting for Niche Communities **Rating:** 5.0/5.0 stars **Reviewed by:** hamza s. | Author, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2026 **What do you like best about Facebook?** Massive reach, powerful ad targeting, and groups that build real niche communities. **What do you dislike about Facebook?** Declining organic reach, cluttered feed, and algorithm that buries your content **What problems is Facebook solving and how is that benefiting you?** Facebook connects me with targeted audiences, driving traffic and brand awareness for Opinohive at low cost ### 27. Staying Connected and Finding Like-Minded Communities Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Muzammil Sharief D. | student, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Facebook?** Facebook helps me stay connected with friends online, especially those who live far away. It also makes it easy for me to join groups I’m interested in and to find people who share similar interests. **What do you dislike about Facebook?** Facebook is pushing far too many adverts into videos, and it really disrupts the viewing experience. **What problems is Facebook solving and how is that benefiting you?** Facebook helps me connect with people I’ve lost contact with, and it also makes it easier to keep tabs on friends. ### 28. Great for Socializing and Marketplace, But Needs Better Security **Rating:** 5.0/5.0 stars **Reviewed by:** Dhara Sarahi C. | Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Facebook?** I love how Facebook facilitates making new friends and sharing my experiences and photos easily with family. The ease of uploading photos and videos is something I truly appreciate. The platform also allows me to check news quickly, which is very convenient. I find the marketplace feature particularly valuable for finding really cheap things when I need to buy something, showing how it helps me connect with a community for various needs. Additionally, I enjoy the short videos I can discover on Facebook and share them easily with friends, or choose to keep them private. Overall, these features enhance my social connectivity and provide me with different functionalities that I find user-friendly and enjoyable. **What do you dislike about Facebook?** I think Facebook could be improved in terms of security. Someone else took over my account, and I couldn't recover it, forcing me to create another one. This was particularly frustrating because when I tried to create a new account, I found the process difficult. They requested a lot of information which I think is necessary, but I couldn't use the same name I had previously, which added to the inconvenience. **What problems is Facebook solving and how is that benefiting you?** I find Facebook helps me build a community, connect with friends, share photos, and find affordable items on the marketplace. ### 29. Facebook feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Facebook?** In my work, using Facebook has been helpful for doing client research and conducting audits! **What do you dislike about Facebook?** It's not really the fault of Facebook, but many companies have begun to pivot to other forms of social, so the information on there can sometimes be outdated. **What problems is Facebook solving and how is that benefiting you?** Facebook solves the occasional problem of auditing the history of a company or client. Because of how long Facebook has been around, many longstanding companies and clients made their initial landing pages on Facebook. ### 30. Vital for Networking, Needs Improved Security **Rating:** 5.0/5.0 stars **Reviewed by:** Angela V. | Self Employed, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Facebook?** I appreciate Facebook's messaging system, especially Messenger and private messaging, which help me stay in touch with family and friends. The platform is incredibly easy to use, even from the beginning. It also assists me professionally by helping me find referral programs with incentives, which are essential for my online work. **What do you dislike about Facebook?** I definitely dislike that Facebook blocks or bans accounts without first communicating with the account owner. This is particularly problematic in cases where accounts are hacked. I had an experience where my main account, which was connected to everything I do, was hacked and then banned. As a result, I lost access to it completely. **What problems is Facebook solving and how is that benefiting you?** I use Facebook to stay connected with friends and family and find referral programs that are essential for my online work, boosting my income. ### 31. Can't afford to not use it for many clients but ethics are questionable! **Rating:** 2.5/5.0 stars **Reviewed by:** Ally G. | Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Facebook?** Facebook still has a huge reach despite younger people leaving for other social media networks. It's features such as Event Pages and Groups make it very useful for staying in touch with an audience for arts clients. **What do you dislike about Facebook?** They appear to keep 'moving the goalposts' when it comes to reaching your audience in the best way and seem to be making it increasingly difficult to reach all your followers without paying for adverts and paid boosts. There are also questionable ethics when it comes to their approach to political messaging and use of data. There is also an increasing amount of sponsored posts and 'suggested' content being pushed into your timeline rather than your actual friends' and colleagues' content. **What problems is Facebook solving and how is that benefiting you?** It helps me reach very specific audiences based on interests and location in an efficient way. For example, I can reach an audience who have shown an interest in a very specific sub genre of music within a 30 mile radius of a show we're promoting. ### 32. Powerful Marketing Tools for Effective Audience Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Doreen M A. | Founder, Human Resources, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Facebook?** I like that Facebook because it offers powerful tools for reaching and engaging with target audiences. The business pages, ad campaigns, and insights make it easy to promote products, build brand awareness, and measure performance effectively. **What do you dislike about Facebook?** I am concerned about privacy issues — Facebook collects a lot of user data, and sometimes it’s not clear how that information is used or shared **What problems is Facebook solving and how is that benefiting you?** Facebook helps me to solves the problem of brand visibility and audience reach. It provides affordable tools for marketing, customer engagement, and building online communities. This helps me promote my services, attract customers, and grow my business network globally. ### 33. Effortless Connections and a Top-Notch Marketplace **Rating:** 4.0/5.0 stars **Reviewed by:** Koushik M. | Article Assistant, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Facebook?** This app offers an easy way to stay connected with friends, family, and groups. One of its standout features is the Facebook Marketplace, which I find to be one of the best parts of the application. It allows us to buy things from other people, making it convenient to find what we need within the community. **What do you dislike about Facebook?** Sometimes, the feed does not show content that is relevant to me, and I also notice there are a lot of promotions in this application. **What problems is Facebook solving and how is that benefiting you?** Facebook can be integrated with various other applications, making it easier to access and create accounts. This integration also allows those applications to be interconnected. ### 34. Love Facebook Marketplace—A Great Place to Buy and Sell **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Facebook?** I love Facebook Marketplace. I think the ads I see on FB marketplace are relevant and the algorithm for items for sale has my taste nailed! **What do you dislike about Facebook?** I don't like seeing ai generated images. I don't think they do a good job of blocking unwanted content. **What problems is Facebook solving and how is that benefiting you?** I like the community pages, to join with like minded people. ### 35. Facbook Review **Rating:** 5.0/5.0 stars **Reviewed by:** Shweta G. | Travel Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Facebook?** I'm using it since childhood it was my first social media platform **What do you dislike about Facebook?** Little outdated need to improve Facebook has a long history of privacy‑related controversies. **What problems is Facebook solving and how is that benefiting you?** It helps to keep people connected throughout the world You can maintain relationships and stay updated on people who matter to you, even with busy schedules or long distances. ### 36. Long distance connectivity at the push of a button! **Rating:** 3.0/5.0 stars **Reviewed by:** Gemma V. | Senior Marketing Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Facebook?** I use it socially to connect with friends and family. **What do you dislike about Facebook?** There can be too many ads when scrolling at times. **What problems is Facebook solving and how is that benefiting you?** Connecting with friends and family who I may not see on a regular basis. ### 37. Facebook keeps me connected **Rating:** 4.5/5.0 stars **Reviewed by:** Deann B. | Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Facebook?** Facebook keeps me connected to people I do not see or talk with on a regular basis. I also like how I can adjust who sees my profile or not, even as specific as per post. I use Facebook just about every day and find it very easy to maneuver through. **What do you dislike about Facebook?** Facebook can be tricky to navigate until you get used to it. The settings I still find difficult, especially with a page linked to your main profile. I have also had a few issues with customer service where I receive an email stating I have violated some code, which I have not. **What problems is Facebook solving and how is that benefiting you?** Facebook solves the connection issue and makes it easy to stay connected with others that I normally would not connect with on a regular basis. ### 38. Discovering and organizing communities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Facebook?** one of the easiest ways to stay in touch with family, old classmates, or colleagues, especially across countries. **What do you dislike about Facebook?** Facebook has had ongoing scrutiny over how it handles user data, especially since events like the Cambridge Analytica scandal. Many users feel they don’t fully control how their information is used **What problems is Facebook solving and how is that benefiting you?** Selling used items or finding deals nearby can be inconvenient. Marketplace connects local buyers and sellers. ### 39. Great for Staying Connected **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Facebook?** It’s great for staying connected with friends and family, discovering local events, and joining interest-based groups or communities. The platform also makes it easy to share memories and keep up with what’s happening in your social circle. **What do you dislike about Facebook?** The platform can feel cluttered with ads, and the algorithm often prioritizes content that isn’t always relevant. Privacy concerns and data handling issues over the years have also made it harder to fully trust the platform. **What problems is Facebook solving and how is that benefiting you?** Facebook helps solve the problem of staying connected across distances by making it easy to communicate, share life updates, and engage with communities or groups that match my interests. It also provides a central platform for event planning, local business discovery, and accessing news and marketplace services—all in one place. ### 40. Staying Connected Made Easy With Flexible Privacy Controls **Rating:** 4.5/5.0 stars **Reviewed by:** DEANN B. | Office Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Facebook?** Helps me stay connected with many people and I can select my lever of privacy. **What do you dislike about Facebook?** Setting up pages can be tedious and how you have to switch between profiles. **What problems is Facebook solving and how is that benefiting you?** It helps keep me connected with who I want to be connected with for specific types of information. ### 41. Reconnected with Old Friends—An Amazing Experience **Rating:** 5.0/5.0 stars **Reviewed by:** SARAH I. | Financial Analyst, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Facebook?** This app has helped me reconnect with old friends whose contact information I had lost. **What do you dislike about Facebook?** I can't say I dislike it; in fact, it has been an amazing experience so far. **What problems is Facebook solving and how is that benefiting you?** The issue of loneliness can be a challenge, but I find Facebook helpful because whenever I feel bored, I use it to connect with others. It really benefits me by giving me a way to reach out and interact with people when I need it. ### 42. Facebook Review **Rating:** 4.0/5.0 stars **Reviewed by:** Aly D. | Marketing & EDI Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Facebook?** Utilizing Facebook as a business is a fairly key platform for reaching consumers where they are- particularly if you operate within a service-based business or in the CPG space. Facebook has adapted its platform to reach consumers through a variety of media, including short video clips, static posts, targeted ads, and more. For the most part, I have found Facebook easy to utilize and navigate. Personalization and targeting features are fairly good, as are paid Ads. **What do you dislike about Facebook?** The limitation on Ad Title characters can be a challenge. As is working with Meta Business Suite, which has a learning curve. It's often difficult to find the settings you're looking for. **What problems is Facebook solving and how is that benefiting you?** Helping us reach a wide demographic of consumers. ### 43. Social, Smart, and Still Relevant **Rating:** 4.0/5.0 stars **Reviewed by:** Jose C. | Self Employed, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Facebook?** Facebook makes it easy to stay connected with people and communities. Its tools for business pages, groups, and targeted advertising are especially useful for reaching audiences and building engagement. **What do you dislike about Facebook?** Facebook can feel cluttered at times, with too many ads and algorithm-driven content that doesn’t always match my interests. Privacy settings can also be complex to manage. **What problems is Facebook solving and how is that benefiting you?** Facebook helps solve communication and outreach challenges by connecting us with our audience in real time. For business, it’s a valuable tool for marketing, customer engagement, and community building—all of which help boost visibility and drive growth. ### 44. The Best Way to Stay Connected with Friends, Family, and Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Shohan M. | Regional sales manager, Security and Investigations, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Facebook?** The best way to stay connected with friends, family, and even businesses. **What do you dislike about Facebook?** There are some unwanted advertisements, that i do not like **What problems is Facebook solving and how is that benefiting you?** Able to find customers and clients ### 45. Hands down, it's one of the best social media marketing channel **Rating:** 4.0/5.0 stars **Reviewed by:** Jati M. | Campaign manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Facebook?** I like Facebook’s ability to reach specific audiences through detailed targeting options. It’s a powerful platform for building brand awareness, engaging communities, and driving measurable campaign results. **What do you dislike about Facebook?** The platform’s frequent changes to algorithms and ad policies can make it challenging to maintain consistent campaign performance and reporting accuracy. **What problems is Facebook solving and how is that benefiting you?** I like Facebook’s ability to reach specific audiences through detailed targeting options. It’s a powerful platform for building brand awareness, engaging communities, and driving measurable campaign results. ### 46. Facebook review 2025 **Rating:** 5.0/5.0 stars **Reviewed by:** Nakia D. | Top Apprentice , Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2025 **What do you like best about Facebook?** Keeping in touch with family and friends and networking with others all over **What do you dislike about Facebook?** The hate and evil videos of people dying and more that shouldn’t be shown on social media **What problems is Facebook solving and how is that benefiting you?** Building clientele ### 47. User-Friendly for Decades, But Algorithm Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2025 **What do you like best about Facebook?** It's easy to use. I've been using the platform for almost 20 years. **What do you dislike about Facebook?** I hate the algorithm, as a business owner, my content is hidden, and most of my audience doesn't see it. I see content from people that I didn't ask to see and the people I follow, I barely see their content. **What problems is Facebook solving and how is that benefiting you?** It helps me stay connected to my friends and family. I also use to it connect with clients and potential clients daily. It is a great platform for business connections and conversions. ### 48. Great for Memories, But Too Many Ads and Unwanted Content **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Facebook?** Facebook has always been a great place for me to store memories. I enjoy the timehops. Marketplace is also a gem and arguably the best part of Facebook. **What do you dislike about Facebook?** Facebook has an immense amount of advertisements and constantly trying to show you new content. I originally got on the app to connect with friends and family but now I'm constantly scrolling through bull.... **What problems is Facebook solving and how is that benefiting you?** Facebook allows my business to remain visible on a large, popular social media platform. Its easy because most people already have a Facebook. ### 49. Great for Sharing Updates, But Limited Reach Without Paying **Rating:** 5.0/5.0 stars **Reviewed by:** Kirstie P. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Facebook?** The ability to update followers with news and details for clients, and to re-share posts from other accounts. **What do you dislike about Facebook?** Failure to reach all of your followers without paying for a boosted post. **What problems is Facebook solving and how is that benefiting you?** Facebook helps us to reach new markets and engage with like minded audiences. ### 50. Easy to Use and Reaches a Wide Audience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Facebook?** Easy to use and wide audience demographic **What do you dislike about Facebook?** It's less attractive to a younger demographic. **What problems is Facebook solving and how is that benefiting you?** It can help broaden audience we reach since we can do one post and have it on Facebook and Instagram. ## Facebook Discussions - [What is Facebook used for?](https://www.g2.com/discussions/what-is-facebook-used-for) - 3 comments, 2 upvotes - [How facebook is better to do marketing than other available platforms](https://www.g2.com/discussions/how-facebook-is-better-to-do-marketing-than-other-available-platforms) - 1 comment, 1 upvote - [Is there a way to see my messenger messages with downloading messenger?](https://www.g2.com/discussions/is-there-a-way-to-see-my-messenger-messages-with-downloading-messenger) - 1 comment, 1 upvote - [/what-cyber-security-measures-are-taken-by-instagram-to-secure-the-data-on-its-application](https://www.g2.com/discussions/facebook-what-cyber-security-measures-are-taken-by-instagram-to-secure-the-data-on-its-application) - 2 comments, 1 upvote - [How can I get more traffic on my profile!](https://www.g2.com/discussions/how-can-i-get-more-traffic-on-my-profile) - 1 comment, 1 upvote - [View Facebook pricing details and edition comparison](https://www.g2.com/products/facebook/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-23+16%3A11%3A20+-0500&secure%5Bsession_id%5D=6ba897c4-acc3-40c1-aeae-2bcffed85196&secure%5Btoken%5D=faaf1101fe53a5a0a2eefdeca047a26cfaa48b9383ef89f34f79f8af20e3ce90&format=llm_user) ## Facebook Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [Astra WordPress Theme](https://www.g2.com/products/astra-wordpress-theme/reviews) - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Cloze](https://www.g2.com/products/cloze/reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [LinkedIn Groups](https://www.g2.com/products/linkedin-groups/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [Lovable](https://www.g2.com/products/lovable/reviews) - [metricool](https://www.g2.com/products/metricool/reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) - [SOCi](https://www.g2.com/products/soci/reviews) - [Social Media Management](https://www.g2.com/products/vamos-digitals-social-media-management/reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) ## Facebook Features **Agentic AI - Social Networks** - Natural Language Interaction - Proactive Assistance ## Top Facebook Alternatives - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) - 4.3/5.0 (306 reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - 4.6/5.0 (248 reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - 4.2/5.0 (284 reviews)