
What I like about Facebook is its ability to meet people where they already are. Groups are powerful for building real community and trust, not just reach. The ad platform is still one of the most practical tools for targeting the right audience without overcomplicating things. Marketplace is underrated and effective for local sales and quick demand testing. Facebook may not be flashy, but it’s reliable, versatile, and still delivers results when used strategically.
At Paper Hustle Co, we value tools that work—and Facebook continues to earn its place Review collected by and hosted on G2.com.
What I dislike about Facebook is how cluttered the experience can feel. Organic reach is inconsistent, and meaningful content often competes with noise. Ad costs can rise quickly without careful monitoring, and frequent platform changes require constant adjustment. The interface isn’t always intuitive, especially when managing multiple pages or accounts. Facebook works best with strategy—without it, time and budget can disappear fast.
At Paper Hustle Co, we use Facebook deliberately, not blindly Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.





