--- title: Facebook Reviews meta_title: 'Facebook Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 779 reviews by the users' company size, role or industry to find out how Facebook works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 779 scale: '5' date_modified: '2026-11-08' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity ---

Facebook Reviews & Product Details

Profile Status

This profile is currently managed by Facebook but has limited features.

Are you part of the Facebook team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

User Insights

Average based on 779 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Facebook Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Facebook, and what problem is it built to solve?

Facebook is a social network people use to stay connected, share updates and build communities. Businesses also use it to communicate with audiences and promote their offerings.

What company sizes and industries is Facebook the best fit for?

Facebook appears most relevant to smaller organizations, with positive users also coming from mid-market and enterprise companies. Its use spans several fields, with marketing and advertising especially prominent alongside technology and education.
  • Company size: Small businesses are the clearest fit, with mid-market and enterprise organizations also represented.
  • Marketing and advertising: A recurring use case is promoting brands, running campaigns and reaching customers.
  • Technology: Users describe using Facebook for outreach, networking and business visibility.
  • Education: Users also apply it to sharing updates, connecting communities and participating in groups.
  • Real estate: Business pages and targeted advertising support customer outreach in this field.

How long does it take to implement Facebook across a team?

Teams can often get Facebook running within a day or a month, with under-a-day setup the most common reported range. Longer rollouts also occur, particularly over several months.
Time to go live Relative frequency
Under 1 day Most common
Under 1 month Common
1–6 months Less common
More than 12 months Occasional

What customer support options does Facebook provide, and how do users find the overall support experience?

Facebook’s support experience is uneven. Some users describe helpful assistance, but others find it difficult to reach a person, get a clear answer or resolve account and advertising issues; response times can also vary.

What tools and platforms does Facebook integrate with, and how do these integrations help users get more value from the product?

Facebook offers 18 integrations. Users describe connecting it with social platforms, marketing and messaging tools, and ecommerce or workflow services to coordinate publishing, campaigns and customer outreach.
  • Social platforms and messaging: Instagram and WhatsApp.
  • Marketing and email: Mailchimp.
  • Ecommerce and workflow: WooCommerce, Zapier and monday.com.
  • Live streaming and meetings: Zoom.

What features or capabilities could make Facebook even more useful?

Facebook could be more useful with clearer controls over what appears in feeds and stronger tools for handling harmful or deceptive content. Business users would also benefit from a simpler way to manage pages and get help when something goes wrong.
  • Offer more control over feeds, including easier ways to prioritize followed accounts and reduce irrelevant recommendations.
  • Strengthen moderation and verification to curb scams, fake accounts, misinformation and harmful posts.
  • Simplify business-page, advertising and privacy settings so common tasks are easier to navigate.
  • Make account recovery and customer support more accessible, with clearer explanations and timely assistance.
  • Improve advertising reporting and make organic content reach more predictable.

Is Facebook considered safe and secure for handling data?

Facebook is useful for connecting and sharing, but users have mixed confidence in how safely it handles accounts and personal information. Concerns include account takeovers, phishing and scams, as well as uncertainty about data use and privacy controls; reported problems with recovery and verification add to those concerns. Reviewers also value the ability to adjust who can see their content, so buyers should weigh those controls against their own security and privacy needs.

Facebook Reviews (779)

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Reviews

Facebook Reviews (779)

View 1 Video Reviews
4.3
779 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Jessica  P.
JP
Jessica P.
Intake Coordinator/ Insurance Specialist
Small-Business (50 or fewer emp.)
"Free and Reliable Way to Stay Connected—and Sync Facebook with Instagram"
4/5
What do you like best about Facebook?

I love Facebook because I love being able to keep up with family and friends even if we don't live close by. I love that I can integrate Facebook and Instagram together. The performance of the app and website are usually pretty good. I love that the price is free. I have only had to use support a couple of times and it was okay, not the best, but okay. I am not a huge fan of AI and it could use some work. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

I do not like their marketplace option. They deny me posting certain items for sale and when I try and ask why, I am just told that it does not follow their guidelines, even though it does. Review collected by and hosted on G2.com.

Favour G.
FG
Favour G.
Customer Service Advisor
Small-Business (50 or fewer emp.)
"Easy to Navigate, Secure, and Great for Connecting Communities"
4.5/5
What do you like best about Facebook?

I love that Facebook can be used for different reasons, post pictures and videos, connect with other people, have an online business, also for research on different topics; I also like that it is private and secure; I love the other groups you can connect with depending on what you like, you can have your own community, and the interface is very easy to navigate even as a beginner Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The only thing I would say I do not like is how anyone can message, put you into one chatting group without my consent, it annoys me Review collected by and hosted on G2.com.

Favour N.
FN
Favour N.
Self-employed/ freelancer
Small-Business (50 or fewer emp.)
"Great for Connecting, Lacks Digital Product Support"
5/5
What do you like best about Facebook?

I like that Facebook makes it easy to connect with people, promote my work, discover new content, and reach a wider audience. I use Facebook pages, marketplace, groups, and reels to promote my work, connect with communities, and find potential customers. The initial setup was very easy, allowing me to create an account and start using it without needing technical knowledge. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

One thing I found frustrating was trying to promote my digital product on Facebook Marketplace. Facebook did not allow me to list the digital product because it requires customers to use an external link to purchase it. This made it difficult to use Marketplace to sell my digital product directly to interested customers. Review collected by and hosted on G2.com.

Mariell M.
MM
Mariell M.
HR Senior Staff
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy Business Connections and a Strong Professional Presence on Facebook"
5/5
What do you like best about Facebook?

What I like best about Facebook is that it makes it easy to connect with employees, clients, customers, and potential applicants. It is also a useful platform for sharing business updates, recruitment posts, and company activities while building a professional online presence. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Some features can feel overwhelming due to frequent updates and notifications. It would also be helpful if managing business pages, messages, and privacy settings were more streamlined and easier to navigate. Review collected by and hosted on G2.com.

Sanjeev A.
SA
Sanjeev A.
SDE - 1
Computer Software
Mid-Market (51-1000 emp.)
"Powerful Ad Targeting, but Rising Costs and Limited Organic Reach"
3.5/5
What do you like best about Facebook?

I like Facebook’s detailed audience targeting and Ads Manager reporting. I can see which audience segments and creatives are performing, use split-testing to compare them, and shift our budget to what works. Its reach helps us get a new product in front of people quickly, and having our business page and Messenger in one place lets customers ask questions where they discover us without a separate support channel. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Organic reach for business pages has dropped a lot, so it increasingly feels like I have to pay for ads just to be seen, and ad costs have crept up. The ad review process can be slow or inconsistent and sometimes flags normal campaigns for no clear reason. It’s often unclear what triggered a flag, so I end up guessing and resubmitting, and faster appeals would help. Setting up Ads Manager, the pixel, and audience targeting also took more time and involved a bit of a learning curve. Review collected by and hosted on G2.com.

Ujjwal P.
UP
Ujjwal P.
Student Intern
Computer & Network Security
Mid-Market (51-1000 emp.)
"An All-in-One Hub for Groups, Messenger, Events, and Staying Connected"
5/5
What do you like best about Facebook?

At first, I only opened Facebook to check updates from friends, but I gradually kept using it because it became a simple way to stay connected with different groups of people during my internship and college. I relied on Groups to follow discussions related to student communities, while Messenger made it easier to continue conversations without switching to another app. The News Feed helped me keep track of updates from classmates, clubs, and pages I followed, and I ended up using Events more often than I expected because campus activities and online sessions were frequently shared there. I also liked being able to save posts that I wanted to revisit later instead of trying to remember where I had seen them. Over time, these features naturally worked together, so I checked one app instead of looking in several places for updates. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The News Feed can still feel unpredictable. Even after following certain groups or pages closely, their posts sometimes appear much later than expected, while unrelated recommendations take up more space than I would like. Review collected by and hosted on G2.com.

Denith M.
DM
Denith M.
Managing Director
Small-Business (50 or fewer emp.)
"Strong Lead Quality and ROI, but a Clunky UI and Nearly Nonexistent Support"
3.5/5
What do you like best about Facebook?

It's still one of the most popular social media sites, and the quality of leads you get there surpass most others.

It is more likely that a person from FB will convert to a purchasing customer.

It is rich in features and integrations that generally make it a seamless experience for most users, and the AI features are quite helpful.

Performance is usually great across multiple platforms/devices, and their ads do usually lead to an uptick in purchases, so the ROI generally is good. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The UI is really clunky and bloated, with many confusing options. It is generally hard to find things that you want quickly.

Their Support is also, basically, non-existant. Try not to need help, because there is no live chat, there is no phone support, and there is no email - by far one of the worst experiences for support. Review collected by and hosted on G2.com.

ALI A.
AA
ALI A.
ALI
Logistics and Supply Chain
Small-Business (50 or fewer emp.)
"Keeps me connected with friends and family, though the feed can get cluttered"
5/5
What do you like best about Facebook?

The algorithm does a great job of surfacing life updates from friends and family that I actually care about, while the 'Memories' feature adds a nice nostalgic touch. Additionally, the Marketplace is incredibly convenient for buying and selling locally without needing a separate app. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Facebook is the overwhelming volume of ads and suggested content that clogs up the main feed. It often feels like I have to dig through multiple sponsored posts and 'Recommended For You' pages just to see a handful of updates from my actual friends and family. Additionally, the notification system can be overly aggressive, sending alerts for irrelevant activity while sometimes missing important ones. Review collected by and hosted on G2.com.

KS
kayla s.
adminstrative assistant
Small-Business (50 or fewer emp.)
"Facebook: A Highly Useful Utility and Practical Digital Directory"
4/5
What do you like best about Facebook?

The Facebook app remains a highly useful utility, even as its cultural role has shifted from a trendy social network to a practical digital directory. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

It is incredibly frustrating when you report a post that is clearly harmful, dangerous, or abusive, only to get an automated message from Facebook saying, "We reviewed the post and found it doesn't go against our Community Standards." Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Verified User in Education Management
Small-Business (50 or fewer emp.)
"Staying Connected Made Easy with Facebook’s Stories, Watch, and Marketplace"
5/5
What do you like best about Facebook?

I really like Facebook because it keeps me connected with my friends and family through posts and stories. The watch section has amazing videos, and the marketplace is very useful for discovering interesting items near my area. I use the free version of Facebook, and it provides exceptional value without costing any money. The platform offers great entertainment, messaging, and community features completely for free, which is very useful for daily life. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The amount of spam notifications and irrelevant political posts has increased a lot on the main feed. Also, the mobile app sometimes consumes too much battery and gets laggy while scrolling through long videos. Review collected by and hosted on G2.com.

Questions about Facebook? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity about 2 months ago

What is Facebook used for?

2 Upvotes
6
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Shivam S.
SS
Shivam Sharma
•
Last activity over 1 year ago

How facebook is better to do marketing than other available platforms

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

Average Discount

7%

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