# What is the best way to use the workflow tool?

Should one workflow be created for one campaign, or can there be many workflows for one campaign? What is the best way to fully utilising the workflow functions?

##### Post Metadata
- Posted at: almost 7 years ago
- Author title: Marketer with a Focus on Marketing Analytics and Digital Marketing | Aspires to Create a Sustainable Social Change
- Net upvotes: 5


## Comments
### Comment 1

Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a video that walks through 5 advanced workflows you can build: https://www.smartbugmedia.com/ty-advanced-hubspot-workflows

Also, here are other great recipes you can try:

How to use HubSpot workflows for closed-loop reporting (https://www.smartbugmedia.com/blog/hubspot-analytics-offline-source)

How to Use Workflows to Nurture Customers (https://www.smartbugmedia.com/blog/how-to-use-workflows-to-nurture-customers)

Using HubSpot Workflows to Empower SDRs with Internal SMS (https://www.smartbugmedia.com/blog/using-hubspot-workflows-to-empower-sdrs-with-internal-sms)

I hope this helps!!


##### Comment Metadata
- Posted at: almost 7 years ago
- Author title: CEO
- Net upvotes: 6


### Comment 2

Marketers job is to make their messaging as much personalized as possible. When you have hundreds of contacts, it is impossible to do it manually. With Workflows, you can define the process and goals. The Automation software takes care of the rest. To answer your sub-question, there can be multiple workflows for each campaign. It all depends on what you want to achieve and the flow.

HubSpot offers one of the best marketing automation software in the markets. Here are some common HubSpot workflows that are generally used by marketers.
https://blog.djolt.co/essential-hubspot-workflows-every-business-must-try-for-lead-nurturing

##### Comment Metadata
- Posted at: over 5 years ago



### Comment 3

The “best” way will depend on the automation in question and what your goals are. If you’re creating a process that you might want to use across multiple campaigns (for instance, let’s say any new website leads get added to a specific list) it might make sense to have that workflow live as its own piece of automation and then have your campaign utilize multiple workflows (for instance contacts will touch that one + plus one related to marketing communications from the campaign itself). However I would caution you to document out your workflow and keep an eye on how they relate to one another. As you build more systems or have more users in your HubSpot instance  it can be easy to forget what has already been set up and risk creating a negative customer experience. Using Campaigns to tag or group everything related to a specific persona or effort can be very helpful for keeping things a bit more organized. 

##### Comment Metadata
- Posted at: over 5 years ago
- Author title: Drop & Hook | Social Media & Content Marketing



### Comment 4

I like to use one workflow for one campaign. That said, I don't think there's any right or wrong way to do it. Just be sure that your naming convention is specific and represents what you're building. That way you can easily find the workflow (s) associated with various initiatives. 

##### Comment Metadata
- Posted at: about 6 years ago
- Author title: Marketing Operations Manager at PatientPing




## Related Product
[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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