What’s the Best Survey Software for Small Businesses?
Hey everyone,
I’m exploring the best survey tools for small businesses—ideally, ones that are user-friendly, affordable, and offer enough customization to gather quality insights without a steep learning curve.
Here are five survey platforms that consistently show up on G2's Survey Software category. If you’ve used any of these, I’d love to hear your take:
While not a traditional survey platform, Google Forms (part of Google Workspace) is a solid pick for simple, no-cost surveys. It’s fast to set up, integrates seamlessly with Google Sheets, and doesn’t require any training. That said, it’s pretty limited in design flexibility and analytics depth.
One of the most recognized names in the space, SurveyMonkey offers a well-rounded feature set, especially for businesses that want more than just basic forms. It includes logic jumps, branding options, and strong reporting tools. Pricing can add up, but it's a go-to for professional-grade surveys.
Jotform is known for its drag-and-drop form builder and strong customization. It's flexible enough for surveys, order forms, or even payment collection. Small businesses appreciate its generous free tier and the ability to embed forms on websites easily.
QuestionPro is more feature-heavy, catering to teams looking for advanced logic, offline surveys, and detailed analytics. It’s often used in academic and enterprise settings but offers plans tailored for small businesses. Good choice if you’re collecting data regularly and need in-depth reporting.
SurveySparrow stands out for its conversational UI and mobile-first design. It’s built with engagement in mind, making it easier to collect responses via chat-style surveys. It also includes recurring surveys, automation, and NPS tracking—helpful for customer feedback loops.
I would love to hear from other small business owners. What’s worked for you, and which of these tools (or others) do you recommend?
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