# What strategies have you followed to increase lead quality?

Can you share some strategies and tactics that have worked especially well for generating more qualified leads in B2C?

##### Post Metadata
- Posted at: almost 7 years ago
- Author title: Senior Consultant
- Net upvotes: 3


## Comments
### Comment 1

First and foremost, make sure you have buyer personas and your customer journey defined. Once you have those established it becomes easier to track the quality of your leads. Here are a couple of blogs to help you get started on personas (https://www.smartbugmedia.com/blog/how-to-build-a-buyer-persona-the-quick-and-dirty-guide and https://www.smartbugmedia.com/blog/buyer-personas-101-what-they-are-and-why-they-matter-to-marketers). It becomes easier to attract high quality leads once you've figured out what your audience's pain points and needs are. You can also better target audiences via paid ads by narrowing down your target audiences based on your buyer personas. 

##### Comment Metadata
- Posted at: almost 7 years ago
- Author title: Marketing Consultant at SmartBug Media | Globally Recognized Inbound Marketing Agency
- Net upvotes: 8


### Comment 2

We use lead scoring to score leads based on their origin and activity ie. "touchpoints". Some key metrics we use: 
- Original campaign source: did we get their information from a tradeshow? did they come in organically by search? Did they click on a social media ad? etc.
- Last Marketing Touchpoint: this includes email opens, email clicks, form submissions
-  Last Marketing Email Opened / Clicked
-  Number of Marketing Emails Opened

These all help qualify if someone is really engaged and interested. The criteria may vary, but each metric has a specific threshold before the contact moves to the next stage of the buyer's journey or is funneled out.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Digital Marketing Coordinator & Video Lead



### Comment 3

Being able to use imported client purchase histories to qualify a company and possibly a new person at said company as a legit organization.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Film / Television Technology Evangelist and Alchemist - Engineering  the Future of Media / Broadcast & Entertainment




## Related Product
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