# Best Account-Based Web and Content Experiences Software - Page 2 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Account-based web and content experiences software allows companies to create personalized, branded web and content experiences at scale to drive better results for account-based marketing strategies. This type of software helps marketers create and distribute account-specific content to accelerate the sales cycle. Account-based web and content experiences software displays unique content for each targeted account on a company’s website by personalizing text, branding, calls to action, images, etc. This type of software also assists marketers in monitoring page views and conversions per account as they engage with their website and content. Account-based web and content experiences is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts. Other execution methods can include [account-based advertising](https://www.g2.com/categories/account-based-advertising-software) and [account-based direct mail](https://www.g2.com/categories/account-based-direct-mail-software), and companies can choose to implement one or a combination of execution tactics. Similar to [content experience software](https://www.g2.com/categories/content-experience), which enables companies to create personalized experiences geared toward audience engagement, this type of software focuses on personalizing content and web experiences for targeted key contacts within an account-based marketing strategy. To qualify for inclusion in the Account-Based Web and Content Experiences category, a product must: - Create hyper-personalized content and web experiences that can be targeted to contacts within specific accounts - Monitor page views and measure engagement with content per account and determine which experiences are resonating with targeted key contacts ## Category Overview **Total Products under this Category:** 36 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 22,600+ Authentic Reviews - 36+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Account-Based Web and Content Experiences Software At A Glance - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) - **Easiest to Use:** [Userled](https://www.g2.com/products/userled/reviews) - **Top Trending:** [Warmly](https://www.g2.com/products/warmly-warmly/reviews) - **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) --- **Sponsored** ### Croct Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2185&secure%5Bdisplayable_resource_id%5D=2185&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2185&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1321843&secure%5Bresource_id%5D=2185&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-based-web-and-content-experiences&secure%5Btoken%5D=f5c18bf4d7fcc563a8ab0e9daca66800e584a1b8d8fa4f7895bfab11d555d0d6&secure%5Burl%5D=https%3A%2F%2Fwww.croct.com&secure%5Burl_type%5D=company_website) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Air Traffic Control](https://www.g2.com/products/air-traffic-control/reviews) An AI-powered personalization engine that integrates seamlessly with HubSpot, enabling true individualized marketing without the need for segments, tagging, or complex logic. It automates personalization, empowering teams to elevate their marketing campaigns and sales outreach using existing content, enriched customer data, and industry trends. This not only enhances engagement with precision targeting but also informs and refines future content strategies. No more logic building. No more complex segmentation management. Double clickthrough rates. Increase time on page. Increase conversions by 50% and more. And save time doing it, to boot, so you can get back to doing real human work. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Content Creation and Distribution:** 10.0/10 (Category avg: 8.9/10) - **Dashboards:** 8.3/10 (Category avg: 8.6/10) - **Measurement:** 0.0/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Air Traffic Control](https://www.g2.com/sellers/air-traffic-control) - **Year Founded:** 2020 - **HQ Location:** LEXINGTON, US - **LinkedIn® Page:** https://www.linkedin.com/company/airtrafficcontrol (29 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 2. [Kwanzoo](https://www.g2.com/products/kwanzoo/reviews) Kwanzoo (https://www.kwanzoo.com) provides the industry’s first, comprehensive, B2B pipeline growth platform. We help B2B companies focus their sales outreach on exactly the right accounts and buyers, while the marketing team engages exactly the right buying groups at target accounts. Kwanzoo simplifies and unifies the coordination of the pipeline dev process across all platforms and tools in the B2B go-to-market (GTM) tech stack. Mid-market companies are cutting infrastructure costs by 50%, media costs by 20%, and data costs by up to 80% with Kwanzoo. Generate 100s to 1000s more leads with full PII (work email, phone, LinkedIn URL) directly off your website. Source 1000s of in-market accounts showing buying signals each month and action them through your SDRs. Kwanzoo combines multiple intent data sources to help SDRs prioritise the right accounts. Deliver the right messages and engage buyers with 1:1 targeted ads. Easily measure pipeline and revenue growth with our impact dashboards. Our SaaS platform comes with strategic services and full customer success (CS) support. Customers can set up in-house, outsourced or agency teams directly on the platform. Our white-label Pipeline Growth platform enables Marketing & Media Agencies, Publishers and SaaS Tech Providers to generate recurring SaaS revenues while they deepen their customer relationships. Our customers include Automattic, Ayla Networks, and others in Software, IT services and other industries. **Average Rating:** 4.3/5.0 **Total Reviews:** 4 **User Satisfaction Scores:** - **Content Creation and Distribution:** 6.7/10 (Category avg: 8.9/10) - **Dashboards:** 10.0/10 (Category avg: 8.6/10) - **Measurement:** 8.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Kwanzoo](https://www.g2.com/sellers/kwanzoo) - **Year Founded:** 2015 - **HQ Location:** Santa Clara, US - **Twitter:** @kwanzoo (12,068 Twitter followers) - **LinkedIn® Page:** https://linkedin.com/company/741989 (17 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Small-Business, 25% Enterprise ### 3. [Proof Experiences](https://www.g2.com/products/proof-experiences/reviews) Proof Experiences enables your marketing team to personalize your website for each visitor without writing a single line of code. **Average Rating:** 4.4/5.0 **Total Reviews:** 7 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Content Creation and Distribution:** 8.3/10 (Category avg: 8.9/10) - **Dashboards:** 6.7/10 (Category avg: 8.6/10) - **Measurement:** 8.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Proof Technologies](https://www.g2.com/sellers/proof-technologies) - **Year Founded:** 2017 - **HQ Location:** Austin, Texas - **Twitter:** @UseProof (608 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11238254/ (12 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services - **Company Size:** 57% Enterprise, 29% Small-Business ### 4. [Bluebirde.io](https://www.g2.com/products/bluebirde-io/reviews) BlueBird is an Account Based Marketing Platform that helps you convert your dream accounts. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Seller Details:** - **Seller:** [Bluebirde.io](https://www.g2.com/sellers/bluebirde-io) - **HQ Location:** N/A - **Twitter:** @bluebirdeio (4 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 5. [Intelous](https://www.g2.com/products/intelousai-intelous/reviews) Are your B2B revenue campaigns struggling to deliver results? Traditional methods often lead to disjointed efforts and missed opportunities. The pressure is high, and the need for a game-changing approach is critical. Say hello to Intelous, your partner in Revenue Growth! Intelous is here to transform your B2B marketing and sales. We offer comprehensive services, managed services, and a powerful platform to solve industry challenges: 1. Real-Time Intent Data: Understand what your audience needs instantly. 2. Advanced Audience Segmentation: Target the right people with precision. 3. Full Funnel Marketing: Support your customers from awareness to conversion. 4. ABM-Powered Content Delivery: Personalize your messaging for maximum impact. Ready to turn your marketing and sales into a powerhouse? Discover Intelous today and lead the future of B2B innovation. Let’s make your competitors wish they had thought of us first! Achieve unparalleled success together **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **User Satisfaction Scores:** - **Content Creation and Distribution:** 8.3/10 (Category avg: 8.9/10) - **Dashboards:** 8.3/10 (Category avg: 8.6/10) - **Measurement:** 8.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [IntelousAI](https://www.g2.com/sellers/intelousai) - **Year Founded:** 2014 - **HQ Location:** San Jose, US - **LinkedIn® Page:** https://www.linkedin.com/company/intelous/ (77 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Mid-Market ### 6. [CompassABM](https://www.g2.com/products/compassabm/reviews) CompassABM is an online platform and integrated service offering that helps to launch your ABM journey by providing tools to target, attract, identify, and engage high-value accounts while alerting your ABM team to program activity. **Seller Details:** - **Seller:** [CompassABM](https://www.g2.com/sellers/compassabm) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 7. [Flockrush](https://www.g2.com/products/flockrush/reviews) We are not another "AI-assisted" vendor. We are an "Autonomous-First" company. Flockrush was founded out of necessity. We were "Patient Zero." Our advanced R&D company, Surfable, was building next-generation energy storage. We were completely stalled by the "human-in-the-loop" model. The bottlenecks in funding, R&D, and logistics were the same "roadblocks" every enterprise faces. "AI-assisted" tools and "copilots" are just lipstick on a legacy system. They are "check-engine lights" for a workflow that is fundamentally broken. We are relentlessly "pro-outcome," so we built the solution. Flockrush is the "Human-on-the-Loop" (HOTL) governance layer. We are the "Policy Mesh" that sets the rules, objectives, and guardrails. Our flagship product, Flockrush Grid, is the "Autonomous-First" OS that executes those rules. The Grid is not a "bolt-on." She is an AI-native OS built on a 99.9999% uptime, telco-grade Erlang architecture. She is a self-aware, self-healing, and self-evolving system run by a C-suite of AI Sentinels who orchestrate our entire business—from autonomous material science R&D (:sta loop) to the factory floor (:ooda). Other vendors are selling "Model Governance." We are delivering "Mission Governance." We don't just alert you to a problem; we autonomously bypass the roadblock and deliver the outcome. Stop assisting. Start orchestrating. **Average Rating:** 4.9/5.0 **Total Reviews:** 11 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) **Seller Details:** - **Seller:** [Flockrush](https://www.g2.com/sellers/flockrush-268f8fdb-8595-4f3f-9057-cb97cd7e465a) - **Year Founded:** 2020 - **HQ Location:** Toronto, Canada - **Twitter:** @Flockrush (162 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/22291840/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services - **Company Size:** 82% Small-Business, 18% Mid-Market ### 8. [FusionGrove Platform](https://www.g2.com/products/fusiongrove-platform/reviews) FusionGrove is built to orchestrate Partner led, account-based sales & marketing campaigns for new opportunity identification or lifecycle campaigns.. FusionGrove provides extensive market data for identifying target accounts (more than 5m+ Co's) or you can leverage your historical sales data to orchestrate sales campaigns with dynamic campaign content, guided sales motions to really help sales close more business. You can analyze your sales and marketing campaigns ABM lens across thousands of Partners as well as orchestrate collaboration with your internal sales teams. **Seller Details:** - **Seller:** [FusionGrove](https://www.g2.com/sellers/fusiongrove) - **Year Founded:** 2001 - **HQ Location:** London, GB - **Twitter:** @FusionGrove (597 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/769721/ (9 employees on LinkedIn®) ### 9. [KABOOM ABM](https://www.g2.com/products/kaboom-abm/reviews) KABOOM helps B2B organizations connect & engage consistently with decision-makers from their Key Accounts base and also captures buying intent to build a better sales pipeline. **Seller Details:** - **Seller:** [DOTCONVERSE](https://www.g2.com/sellers/dotconverse) - **Year Founded:** 2012 - **HQ Location:** Gurgaon, IN - **LinkedIn® Page:** https://www.linkedin.com/company/dotconverse/ (36 employees on LinkedIn®) ### 10. [Splashmetrics](https://www.g2.com/products/splashmetrics/reviews) Splashmetrics is how you bridge the "sales and marketing" divide in the last mile of the Buyer Journey. Here's how... WHAT B2B BUYERS WANT Once engaged, 62% of B2B Buyers don't want to speak to sales reps. Instead, they expect you to provide them a seamless, fully-customized content journey of no more than 5 touches from which they will make the purchase decision. Obviously, the stakes are high. WHAT B2B BUYERS GET Roughly 70% of businesses launch their costly content initiatives with inadequate strategic planning to guide their teams. This results in broken Buyer Journeys filled with static, outmoded content that actually fights against Buyers becoming customers. HOW SPLASHMETRICS CHANGES THE GAME First there's our revolutionary SaaS platform that helps automate the planning, execution, and measurement of smart-content-driven sales initiatives. It provides the following: Automated Strategic Planning Aligns all stakeholders across the company – executives, sales and marketing teams, ops teams, and content creators – while automating revenue-based benchmarks, KPIs, and quotas. SplashLogic™ Automated Collaboration With our Ripple™ integration technology - one click provides content creators and ops teams comprehensive execution specifications for each stage/asset in the plan. Revolutionary Analytics Every Division, Department, and content asset is measured and reported in exactly the same way – providing rapid drill-downs and clear, actionable analytics. And then there's SplashMaker, The World's First Automated Smart Content Engine for WordPress. It not only automatically integrates with Splashmetrics for deep Buyer Data and Analytics, but also with MA/CRM packages like HubSpot, Marketo, Salesforce, etc. You can finally give your Buyers highly personalized, interactive content experiences for about the cost of a PDF. You can leverage Splashmetrics or SplashMaker independently of the other. However, combining them provides the ultimate engine for all your RevOps initiatives. Check out our SplashMaker smart content demo here: https://divein.splashmetrics.com/splashmaker **Seller Details:** - **Seller:** [Splashmetrics](https://www.g2.com/sellers/splashmetrics) - **HQ Location:** Bay Area, US - **LinkedIn® Page:** https://www.linkedin.com/company/therevopscollective/ (21 employees on LinkedIn®) ### 11. [Storied](https://www.g2.com/products/storied/reviews) Storied is a content experience platform enabling teams to design and build virtually any kind of interactive digital content, or to simply manage, centrally organize and track user engagement with sales and marketing content in their pre-existing formats, all in support of an array of GTM motions. The result: Our customers transform their content into experiences that 10x user engagement, deliver actionable insights and lead to significant increases in revenue. Used by designers, marketers and sales teams at companies such as Accenture, Marriott, NBC Universal and News Corp, Storied combines a visual studio for no-code design with powerful tools for transforming documents into fully editable, web-native content. Also included are templating, personalization and content management capabilities, a broad array of pre-built interactive widgets, and powerful metrics on user engagement. This combination of power and ease of use enables: 1. Designers to create virtually any kind of bespoke interactive content – from interactive landing pages, digital sales rooms, ABX sites and client portals to presentations, proposals, flipbooks and data visualizations. Various project types enable teams to define virtually any kind of layout or navigation option, and empowers our customers to define exactly the UX they have in mind for their audiences. 2. Marketers to leverage powerful templates – and reuse them at scale – along with forms, interactive charts, polls and quizzes, to gain far richer insights than marketing PDFs or cookie cutter blog pages. 3. Marketers to deploy content without the usual dependency on developers or CMS teams, including publishing as stand-alone sites or as native embeds within a brand’s existing CMS. This adaptability ensures that organizations can integrate Storied seamlessly into their existing digital infrastructure. 4. Marketers to create high impact, personalized ABX sites that deliver in support of brand’s ABM campaigns 5. Sales teams to have access to centrally organized and updated document-based collateral, so that all of an org’s content – document-based or interactive web pages – are always on-brand, and companies’ teams are better aligned. 6. Sales teams to easily spin up and curate digital sales rooms with conversational AI agents that inform buyers about product details and guide users to the relevant document in the content hub on which the AI response is based. By unifying content creation, management, and measurement, Storied enables organizations to produce content that not only looks appealing but also drives engagement and revenue at scale. **Seller Details:** - **Seller:** [Storied](https://www.g2.com/sellers/storied-6b706d64-b1a6-4924-84dd-a2edfa5c7a32) - **Year Founded:** 2012 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/storiedco/ (12 employees on LinkedIn®) ## Parent Category [Account-Based Execution Software](https://www.g2.com/categories/account-based-execution) ## Related Categories - [Content Analytics Software](https://www.g2.com/categories/content-analytics) - [Account Data Management Software](https://www.g2.com/categories/account-data-management) - [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics) - [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms) - [Personalization Software](https://www.g2.com/categories/personalization) - [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) - [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising)