Account-based web and content experiences software allows companies to create personalized, branded web and content experiences at scale to drive better results for account-based marketing strategies. This type of software helps marketers create and distribute account-specific content to accelerate the sales cycle. Account-based web and content experiences software displays unique content for each targeted account on a company’s website by personalizing text, branding, calls to action, images, etc. This type of software also assists marketers in monitoring page views and conversions per account as they engage with their website and content.
Account-based web and content experiences is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts. Other execution methods can include account-based advertising and account-based direct mail, and companies can choose to implement one or a combination of execution tactics. Similar to content experience software, which enables companies to create personalized experiences geared toward audience engagement, this type of software focuses on personalizing content and web experiences for targeted key contacts within an account-based marketing strategy.
To qualify for inclusion in the Account-Based Web and Content Experiences category, a product must:
Create hyper-personalized content and web experiences that can be targeted to contacts within specific accounts
Monitor page views and measure engagement with content per account and determine which experiences are resonating with targeted key contacts
