
We initially started using Airtable just to organize our database, but over time it became the core system behind how we run our operations. Our work includes helping Korean companies enter the Vietnam market, managing buyer databases, coordinating matching projects, and tracking follow-up actions. Before Airtable, our information was scattered across Excel files, Google Sheets, and separate documents, which made everything inefficient and difficult to manage.
After moving to Airtable, we were able to bring buyer databases, project status, task tracking, meeting records, and follow-up history together in one structured base. Once we learned to use linked records, lookups, and formulas properly, it stopped feeling like a simple list manager and started to feel like a real working system for the business.
From there, we expanded beyond database management into HR tracking, accounting-related management, inventory and operations tracking, and even content planning. We also connected Airtable with tools like Make.com, Google Docs, and Gmail to automate document generation and other repetitive workflows. Work that used to rely on manual copying, double-checking, and constant follow-ups became far more standardized and reliable.
One of Airtable’s biggest strengths is that a non-developer like me could build all of this. It’s a powerful product, but it still lets the people who actually understand the workflow design and run the system themselves. Review collected by and hosted on G2.com.
Airtable is a very good tool, but if you start using it without thinking through the structure, it can become complicated surprisingly fast. It looks simple at first, yet once you have many related tables and automations that keep growing, a poorly designed base quickly turns into something that’s hard to maintain. I went through a lot of trial and error myself.
As the amount of data increases and the setup gets more complex, performance and pricing can also become real concerns. There are times when permissions, or certain advanced capabilities, feel a bit limited for teams that rely on Airtable very heavily. So while it’s excellent for getting started quickly, if you want to use it as a company-wide operating system, you really need to design the architecture carefully from the beginning. Review collected by and hosted on G2.com.
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