Airtable Reviews & Product Details

Airtable’s flexibility is its biggest strength. We’ve used it for everything from tracking client projects to automating tasks. One standout example was when we set up a custom Stripe integration for a client using Airtable’s scripting and webhook features—it worked perfectly and saved us a lot of time.

Another case was automating reminders and task tracking through Zapier integrations, which reduced manual follow-ups across our team. It’s great that we can use Airtable for both simple task management and more complex workflows, all in one platform. We rely on it daily—it’s become an essential tool for our operations. Review collected by and hosted on G2.com.

Some of the advanced setups, like when we configured the Stripe integration or certain automations, took longer than expected because of trial and error. The AI feature, while promising, wasn’t as efficient as we’d hoped—it took a while to get the right prompt for an automation and ended up consuming a lot of Airtable AI credits.

Customer support has been helpful whenever we reached out, but it would be great if they provided more guidance on advanced use cases or setup tips for things like scripting and AI. Additionally, we’ve found the reporting tools a bit limited. More built-in options for creating detailed reports would make Airtable even more valuable for tracking and analyzing data. Review collected by and hosted on G2.com.

Airtable is awesome because it combines the simplicity of a spreadsheet with the power of a db as I will say many time, making it easy to use and easy to access. I like becuase:

Customizability: You can create tailored workflows, organize projects, or track data with easily

Collaboration Features: It's great for teams to collaborate in real time with messaging and @'ing people

Ease of Use: The drag-and-drop interface and clean design make it approachable, even for non-technical users (some of my team)

Integrations: It connects with tools like Paperform and Excel

Views: You can switch between grid, Kanban, calendar, gallery, and timeline views depending on your project needs - love this!

Automations: You can set up actions like sending emails, or updating fields automatically. There are others, I just don't use.

Great application Review collected by and hosted on G2.com.

Some bad things:

1. Lack of advanced reporting

2. Mobile app could be improved

3. Pro plan restrictions on some features - ridiculous

4. Crashes rarely - and have to refresh

5. Some advanced fatures are a bit complex too use Review collected by and hosted on G2.com.

AirTable has enabled us to keep all of our data in one place. It was fairly easy to integrate our existing data into one streamlined location, allowing us to be more efficient and keep our information current and easily accessible. Before, we had multiple spreadsheets saved in multiple locations, with multiple people accessing and updating the information. Airtable makes it easy to see our data in a variety of different ways and control who has access to the information as well as their level of access. Review collected by and hosted on G2.com.

It's taken some time to learn how to use AirTable. I've done a lot of research and watched a bunch of videos. I know there are many resources available on the website, however my organization is different than most of the marketing and customer service type businesses that use AirTable. I work for a food bank and have found it difficult to find specific examples or instructions on how to utilize AirTable in a way that works for our specific needs. If we were an advertising firm, I would have no problem finding tutorials and specific examples of ways to utilize AirTable. It's taken a lot of digging through the resources and searching online to find specific instructions on how to customize our base to make it work the way we need it to, and I know there are so many features that we haven't even discovered yet, it's just a matter of taking the time to do the research. It would be helpful if there was a way to talk to a live person to get support for certain issues. Review collected by and hosted on G2.com.

As a literary agent, what I like best about Airtable is its incredible flexibility and ease of use. It allows me to seamlessly organize and connect all aspects of my business—tracking authors, their publications, royalty reports, payment schedules, book covers, and promotional assets—all in one dynamic platform. The ability to link related records, like an author to their royalty reports or next book ideas to potential comp titles, makes it far more intuitive and powerful than traditional spreadsheets like Excel. Airtable’s visual and customizable interface, combined with its relational database capabilities, helps me brainstorm, plan, and execute with unparalleled efficiency. It's truly a game-changer for managing complex, multi-faceted workflows. Review collected by and hosted on G2.com.

One of the main limitations I’ve encountered is the pricing structure. My agency is small and I rely on a few external contractors to help run my business, and providing them full access would quickly get expensive. Additionally, creating complex automations or integrations seems to be beyond my know-how at the moment, so I feel like I'm not getting everything AirTable has to offer. Review collected by and hosted on G2.com.

I like that Airtable makes linked records and relational databases accessible to users who don't have a data/technical background. I have implemented Airtable systems at several arts organizations I have worked at, and amount of extra tedious work Airtable eliminates always astonishes my colleagues, most of whom simply didn't know what was possible with a tool like Airtable. I also like the versatility of automations and formula fields to further eliminate busywork! Review collected by and hosted on G2.com.

I wish that there were more formatting options within fields and tables. For instance, it would be great to shade an entire column a specific color, or be able to add color to rich text-enabled long text fields. Also, this particular bugaboo is top of mind because it's the end of the year, but I wish that when typing in "January" in a date field, it would default to the closer January, i.e. January 2025, not January 2024. We have mistakenly had some records disappear into the past because one of our users didn't notice that the date had defaulted to January 2024. Review collected by and hosted on G2.com.

Airtable, and the community of users, has enabled me to build powerful tools that meet my personal and small business use cases. It's been tremenddously valuable to tap the community for ready-to-use bases or for starting point bases that allow me to customize and build tools for my needs.

I have built tools that power my personal and business expense ledgers, CRM's and even planned a group trip using a customized base. I am very proud of how I've used it to capture and store key digital items such as articles, images and links that come my way - easily referenced using a slick gallery view with cover images for each record. Review collected by and hosted on G2.com.

It can be tough to "know where to start" with Airtable. But if that's where you are with the platform - have a look at the Gallery pages and use what others have shared to get inspiration on how to get started! Review collected by and hosted on G2.com.

Airtable is easy to use for non-technical people, but also robust and powerful enough to be an enterprise solution. For Product Operations management it can't be beat in term of creating workflows, tools for tracking, automations for communication... this isn't the Airtable of 2019... Airtable has become user friendly and enterprise worthy.

I was able to build an OKR tracker, project tracker, feature development and roadmap, feedback loop and release tracker in less than a month and onboard the entire team.... Review collected by and hosted on G2.com.

I wish it had a bit more functionality to support task mangement in project management.... milestones work well, and you can create anything that is in Asana.... but I wish it had a way to create sections in a project without taking up a level in the interface... but this isn't that bad because you can use fields to make sections... I would love to see more than 3 levels to an interface.... Review collected by and hosted on G2.com.

It's the most versatile software I use. I've been able to track incredibly complicated art collections for clients and share only the details buyers need to see. Airtable always wows people! It looks complicated, but when I show clients how they can move around Airtable and access important details, they are blown away. For art collectors, this is a powerful tool becaue it's so easy to implement and integrate their colelction into the format. Review collected by and hosted on G2.com.

I find their system of charging for use very confusing. I want to share my art collection template but worry that I'll be charged when people request permission to use it. I wish this were better explained. Review collected by and hosted on G2.com.

Airtable is easy to set up and modify as needed. I did not have to attend any special training or learn complex codes to get business automation up quickly. When there is an issue to figure out, I'm usually able to puzzle my way through fairly straightforward interfaces and implementations. Many of the features provided meet my need.

It also helps, that I was able to bootstrap my business when a gracious former employer let me clone and modify their setup.

Airtable provides a time-saving connection to purchases in my Shopify store, so every sale is eased, and manual interventions are infrequent. Review collected by and hosted on G2.com.

A coworker of mine who is not database-savvy had a hard time figuring it out, so it's not completely "dummy-proof". Review collected by and hosted on G2.com.

User interface is done really well. Workflows are intuitive and powerful. Lots of free extensions and prepackaged code snippets to work with and use Data to prototype custom applications. Review collected by and hosted on G2.com.

Airtable is not as scalable as it could be. Increasing users, adding administrative functions, as well as advanced features such as Portals or A.I. become prohibitively expensive quickly. The business model Airtable has now makes it so some companies will simply grow out of it and find something else that's more cost effective. Review collected by and hosted on G2.com.