Cognism Reviews & Product Details

What I like best about Cognism is how reliable and accurate the contact data is, especially for EMEA markets. The platform makes it easy to find verified phone numbers and emails, and the intent data helps our team prioritize leads more effectively. The Chrome Extension also saves a lot of time when prospecting directly from LinkedIn. Overall, it’s a powerful tool for improving pipeline quality and outbound efficiency. Review collected by and hosted on G2.com.

Occasionally, some of the contact data can be outdated or missing for niche industries or smaller regions, but this is quite rare. The Cognism team is proactive about improving coverage and regularly updates their database, which helps mitigate this over time. Review collected by and hosted on G2.com.

We use Cognism as one of our main data providers, and the quality of their data has always been excellent. As a UK-based outsourced sales agency, having access to accurate and compliant data is crucial, and Cognism consistently delivers.

One of the key benefits is having direct access to the platform, which allows us to build data counts ourselves and even share our screen in real time with clients to build counts collaboratively. Being able to understand the total addressable market instantly is extremely valuable during planning and client discussions.

In addition, the enrichment functionality is a great tool for cleansing and enhancing client data. Overall, Cognism is a reliable and user-friendly solution that supports our sales and marketing efforts effective Review collected by and hosted on G2.com.

Not applicable. Happy overall and no issues Review collected by and hosted on G2.com.

What I appreciate most about Cognism is how seamlessly it works with our current tools. The integration with Salesforce is excellent, helping us maintain clean data and save valuable time. I also find the pop-up notifications within Sales Navigator extremely useful, as they provide quick access to contact information without needing to navigate away from the page. Overall, Cognism is a highly user-friendly platform that has made our outreach efforts significantly more efficient. Review collected by and hosted on G2.com.

My main frustration is with the limited data coverage in the APAC region. Although the platform works well for the US and EU, finding complete contact information in Asia Pacific can be difficult. Additionally, I sometimes experience the app slowing down, particularly when exporting large lists, which can interrupt my workflow a bit. Review collected by and hosted on G2.com.

It can connect you with you need to speak with. Not only will it (90% of the time) give you the right phone number and email address to reach your contact but it also helps you find the most appropriate lead for your outreach. It's quick and easy to download and integrates perfectly into your browser (I use Chrome). I love how the plugin pops up on LinkedIn and, not only that, but almost every company page you visit! I use it all the time. It has made my day to day immeasurably better and is so quick and easy to use. I can safely say, the implementation of Cognism at my company has changed everything for the better. And if we have any query, question or concern (the latter being quite rare), Jemima and the team are always approachable and happy to help. Review collected by and hosted on G2.com.

Occasionally Cognism can provide incorrect phone number or email addresses; maybe the person who answers is called John Smith, however isn't the same John Smith I was after. Other than that, I struggle to find much wrong with the service. Review collected by and hosted on G2.com.

This platform is very easy to use and highly intuitive. I can conduct detailed research within minutes, and it conveniently generates data lists in CSV format. I also appreciate its integration with the CRM, specifically Salesforce, which allows me to exclude existing customers from the data. The customer support team is very accessible and was able to help me resolve login issues within just a few hours. I use it twice a week. I was easily onboarded with 1 hour training. Review collected by and hosted on G2.com.

I believe there needs to be greater clarity and more tools regarding data usage. Although they state that they are GDPR compliant, they do not offer any clear, GDPR-friendly methods for reaching customers. It would be helpful if they provided a third-party data agreement for specific contacts. Additionally, I find that the drop-down menu in the prospector can be somewhat challenging to navigate at times. Review collected by and hosted on G2.com.

I find it particularly useful that I can search by industry, and being able to filter by region is especially helpful with my job. This combination of features allows me to focus on particular regions one at a time, which is great when I'm cold calling. For example, I can look for law firms in Edinburgh, and Cognism lets me narrow down my search and minimize unusual results. The initial setup of Cognism was really easy, without any issues, so I was up and running with it in a day or two. Review collected by and hosted on G2.com.

I think that it struggles with Scotland in particular. It doesn't allow me to segment that out as a separate nation within The UK. Also, it's very biased in favor of large enterprise organizations. Whenever you're trying to find sort of medium to large companies, it can sometimes prove a bit more laborious to dig through the results. We could do with more specificity as well whenever it comes to breaking down the different industries and categorizations for The UK versus some of the US and the very tech-based terminology that's currently used in the system. Review collected by and hosted on G2.com.

I really appreciate Cognism's integration capabilities, especially with LinkedIn. Once we've identified a target merchant, we can easily find the right decision maker and instantly pull up any contact details using the Cognism Chrome Store web app. It enables us to enroll them in outbound sequences seamlessly, which is incredibly efficient. The Chrome add-in is especially amazing because it allows for direct exporting into our CRM, which streamlines setting up workflows to enroll prospects in different sequences. Additionally, the ease of setup is remarkable. It's very intuitive, requiring only simple training, and the integration with our CRM is straightforward. Overall, Cognism provides invaluable live contact data that is seamlessly accessed, making it much better than purchasing static data sets. It's the best database I've encountered, contributing to a high likelihood of recommending it to others, as it's truly invaluable for contact data acquisition. Review collected by and hosted on G2.com.

The personas feature in Cognism doesn't work well for us. Our roles for who the right decision makers are vary so widely that it ends up being such a long list to build into a persona, which makes it ineffective for our needs. Review collected by and hosted on G2.com.

I appreciate how Cognism comprehensively solves our business reach issues with its ability to filter profiles with ease, which significantly saves us time. The software is remarkably straightforward and intuitive, making it accessible for team members with varying levels of IT expertise. This ease of use ensures our team can quickly become efficient users of Cognism. Support responsiveness is outstanding, as any queries are usually resolved within a few hours, ensuring our business operations remain uninterrupted. The filtering feature, especially based on intent, is particularly beneficial for our niche business needs, allowing us to target our audience more effectively. Transitioning from LinkedIn Sales Navigator to Cognism was a significant improvement, as it considerably decreases the time required for searching and data collection. Moreover, the setup of Cognism was extremely easy and intuitive, adding to a seamless experience. Overall, I find Cognism significantly more efficient than previous methods and valuable enough to recommend it to industry peers. Review collected by and hosted on G2.com.

I think when extracting a list or choosing profiles to add to your list, being limited to only viewing 25 profiles per page can be a bit long-winded. For example, we got the 2000 contacts a month package, and adding 2000 contacts, 25 at a time can be a very long process. It also causes us to have multiple contacts from the same company, as when adding them to the list, you can only control how many contacts from the same company you want on that page, and the next page it resets. Review collected by and hosted on G2.com.

I truly appreciate Cognism’s ease of use, primarily through its Google Chrome extension, which is a feature I wish I had years ago. This tool allows me to efficiently pull up any contact and view detailed information quickly, such as titles, names, available phone numbers, email addresses, and determine if they're already in our CRM. This seamless integration with Salesforce means less manual entry, making Cognism a crucial part of my daily routine. The speed and accuracy at which I get information has significantly impacted my efficiency, allowing me to prospect and conduct outreach effortlessly. Additionally, the AI-powered search functionality in the cloud app simplifies finding companies based on specific criteria, thus enhancing my productivity and supporting my success as an enterprise account executive. Review collected by and hosted on G2.com.

I do not have specific dislikes here that make it a struggle to use, particularly with the extension or the cloud app. However, like other tools, I wish there was more access to mobile numbers instead of just HQ switchboard numbers. But I understand the limitations due to GDPR and privacy laws, which prevent some details from being accessible. Review collected by and hosted on G2.com.

The team I work with, our account manager and customer service (Ben Osborne and Iman Zuberi) are so helpful and they can't do enough for us whenever we need help with the system. The system is easy to use, and the integration process was seamless. Review collected by and hosted on G2.com.

The data isn't always 100% accurate (although I understand it's difficult to achieve this). Also the number of intent data is quite limited, it'd be good to have more intent data in there but I appreciate it's likely due to the niche B2B sector I operate in. Company ID would also be useful for us. Review collected by and hosted on G2.com.