Cognism Reviews

We are a small services business in an extremely crowded market where it is tough to get attention and drive mind-share. Having previously used Growbots with limited results, I was somewhat skeptical about Cognism's value proposition; having been persuaded to sign up for the platform - aided by an excellent customer success manager named Olivia Carden - my expectations have been exceeded in terms of its' user friendliness, ease of use and value in taking away a great deal of the grunt work involved in business development and lead generation.

The perceived cost of the license was at first slightly daunting, at least from a small business perspective, however it has proven to be an extremely useful and versatile tool. Had we not received excellent support and guidance from our customer success manager, it could have been a tough learning experience, but once shown the ropes, it's all pretty straightforward.

Try it out!

It takes away a huge amount of mundane and time consuming research; the data sources are generally speaking up-to-date and relevant which means that the right people are reached. I am confident of seeing a good ROI from this product.

We have been using Cognism platform for new lead generation campaigns for few months. I see it as a powerful tool to reach out to B2B contacts. You can segment your campaigns by applying various filters (country, company size, sector etc.) and expect good results.

It's a user-friendly platform even for non-IT people. Cognism allows us to schedule campaigns and run them automatically. It saves a massive amount of time.

One more point to be mentioned is Cognism excellent customer service. Special thank you to Olivia Carden, our Customer Success Manager. She goes extra mile to make sure we utilise the best features of the platform and shares her experience for better campaign performance.

I have not noticed anything I do not like yet.

Just give it a try!

Reaching out new leads is much easier for us now. By automating the process we can allocate more time to our customers.

Cognism is a massive time saver for us. As a small business owner you have to wear multiple hats, marketing being one of those. Cognism allows us to generate targeted data and prospects and organise our marketing by scheduling emails over several weeks. Our account manager Molly is also really helpful in fine tuning campaigns and making suggestions on content and subject lines. The platform is also really user friendly.

There is nothing I dislike about it. You do have to be organised and stay on top of the email responses which can come in quickly. This is not a bad thing!

If you're looking for a business development solution that saves times and helps identify new prospects give it a try. You wont be disappointed. We've received some excellent leads using it.

We've massively increased our engagement levels and brand awareness using Cognism. Its saved us so much time in identifying new potential clients and companies.

The platform is easy to use and there is a lot of data to be generated from all different types of industries. A huge bonus is the excellent customer service they provide. My customer success manager replies quickly and is extremely helpful, Molly helps me generate ideas, data and even with creating email sequences.

From my personal point of view, there is not much to dislike. It is an effective tool for email marketing.

If you are looking for a constant stream of new leads and ability to reach out to thousands of businesses all over the world, then I would recommend Cognism. It is easy to use and extremely effective for lead generation. The customer success team are also fantastic in helping you send out campaigns when you are busy, generating data and providing advice/support on your past campaigns helping you understand what has worked well and what hasn't worked. The platform also gives you a great insight in terms of open rate, click through rate, replies etc which allows for effective remarketing.

Bringing a constant stream of new leads. With little effort involved, I'm able to reach out to hundreds of different businesses each day and as a result this leads to consistent new business. It can also help with your brand awareness.

What can I say about Cognism…..it’s a very cool way to approach your outbound sales function, with minimal risk. There are two cool things I really like about the system, the first being the ability to set campaigns running when you’re not in the office giving you the ability to react to campaign responses when you’re out on the road. Second (and most importantly) is Flo, our go to person at Cognism, Flo is absolutely fantastic and really makes the journey with this new tech really easy….awesome job Flo!!

This isn’t a dislike, more of a ‘keep in mind’ whilst the system can run seamlessly in the background, you do need to be switched on when the responses start to come in and don’t leave them too long. Also, take the time to familiarise yourself with the tech, don’t be worried, take it slow and you’ll love it. However, with a Flo at your disposal to hold your hand, it’s all good.

Just get on with it and sign up

The number one reason I came to Cognism is as a new company I want to drive sales, however I didn’t want to invest in an expensive sales team (bodies in the office), so I was looking for something efficient and cool as I was adamant there must be another way to approach sales. Therefore, Cognism are driving our brand awareness up and getting us in front of people.

It comes as little surprise that Cognism have an award winning customer service team. As with any marketing channel it's never a fine science and often incurs hurdles along the way however the team are always quick to react and resolve any issues. Constant communication and easy access to the team has enhanced the experience. On top of this Cognism are constantly evolving the platform to allow new technologies.

I wouldn't say there's anything specific I dislike. We've incurred some hurdles along the way but accept that this is normal and teething problems often happen in a start up business that grows so quickly and trying to stay ahead of the curve with the latest technologies.

Give it a go and take full advantage of testing as many markets as possible. Think outside the box and be proactive in following up all the leads available from the excellent reporting functionalities.

I'm the only person within my organisation in a solely new business role so the platform allows me to cover a lot of ground quickly, qualify in/out prospects and A/B test for different industries and react quickly to recognised trends. It allows me to push on with smaller, niche, personalised campaigns while Cognism runs in the background doing a lot of the heavy lifting.

We have been using Cognism for outbound marketing/prospecting for the past few months and have found it an invaluable marketing solution for our business.

It has allowed us to reach new customers quickly and get our industry leading email verification solution into the B2B market place.

I have found the level of service and support from Cognism excellent and would highly recommend any business looking for a n outbound marketing solution to give Cognism a try.

It would be nicer to be able to filter down into the prospects in more detail with more industry specific information.

I would recommend any company looking to contact businesses to give Cognism a try.

Cognism allowed us to to connect with a far larger B2B audience and reach more potential customers than any other marketing tool we have used.

It has also allowed us to get direct contact with decision makers within our target market which has been very useful in acquiring new business.

Cognism has helped the business in a number of ways. The great part is how tool reaches the decision makers of an organisation. By getting in touch with the right people ensures a speedy response time. Also, being able to target a specific location helps tap into markets where we currently don't operate.

Some of the responses often end up in my junk mailbox. Also, historically, clients who have unsubscribed have received a follow up sequence email. This can have an adverse affect on the business.

Have a target market in mind to ensure clear strategy when sending out sequence emails.

We have managed to cut out hours of research and human power to send emails to potential new clients. Normally such emails are generic business emails rather than direct contacts.

The level of service provided by Cognism and the quality of leads. All starting issues were resolved quickly and properly. The whole service team is extremely responsive and helpful and they are always genuinely looking to add value to their platform.

As it is a relatively young and growing company, so expectedly there are a few bugs within the online platform - but this is nothing major and does not in any way impact usability. It would be nice to get more information and advanced search and filter capabilities within the campaign screen

The investment needed to get started with Cognsim is easily offset by the new business procured. If you're unsure, just go ahead and sign on for the proof of value period.

Cognism helps me find new leads for my B2B campaign that are actually useful. I have worked with other similar companies before and the quality of leads output by Cognism is far superior. This is in large part due to the detailed search functions when discovering leads with prospector. With the 5000 credits plan I can get at least one or two useful email conversations per day - I work in the manufacturing space, so finding the right kind of prospects can prove difficult with outbound. Cogism makes it so much easier.

Absolutely incredible customer service far beyond what you would expect from a tech solution provider. Onboarding has been a delight, and Cognism even went as far as to invite us into the office to meet the team and be taught best practise.

The outbound comms tools are limited (plain text emails), but that works fine for us as we use our own marketing automation software to nurture leads generated through Cognism anyway

Quick and easy data acquisition. Focus on the validated leads, as you'll get quicker wins, and integrate with a marketing automation platform for best results.

We're a startup (much like Cognism) and we're going through the teething problems of building a high-performing sales engine. Sourcing and contacting leads has frankly been a ball ache, and we were therefore delighted to discover Cognism (on a recommendation) takes all the pain out of this stage of the process. We're now getting through to decision makers and converting 20 demos a week (with a small sales team) - we wouldn't be doing this without them

The team at Cognism is smart and highly responsive. They are eager to make the relationship work and always put forth the necessary effort and resources into making our marketing campaigns effective. Most importantly, the relationship has produced a good return on investment, which we expect to see increasing further this Quarter and beyond.

When we first started working with the software it was still somewhat in development, i.e. there was a good infrastructure but there were a few features were missing that we wanted; however, every time we made a feature request, the team was amazingly fast about executing it. The product has developed very nicely over time and has been highly responsive to our needs.

Great product and team, would highly suggest working with them.

We are using the product to help identify companies that would benefit from our services. In this capacity, it’s helped identify companies by industry, revenue, and other unique criteria that would typically require multiple resources. Having everything in one platform has been extremely beneficial.

The team at Cognism is are very helpful and eager to do everything they can to make the process work for us. They are also on hand for support whenever I've had a question within minutes. We've increased out output ten fold and It won't take long for us to see a return on our investment.

Being new to the software we sometimes find it hard to keep up with the response it generates. This isn't down to the programme however more to our lack of experience using their interface. I expect this to change as we continue to use the programme going forward.

Lead sourcing and 1st,2nd,3rd approaches - it's basically eliminated the need for cold calling

It has everything you need and nothing you don't. Alice and Kris have helped us dial in our marketing efforts saving us valuable time and money. It automates what you need automated and still allows for a personal touch. Between the product and the human support, it's hard to find anything better.

Nothing yet. So far it has been producing great leads that nicely supplement our manual efforts, making us much more efficient as a team.

Definitely give it a try! I highly recommend it to everyone except our competitors :)

Cognism is getting us and our messaging in front of the right people while saving us time. We are getting leads and meetings and the email delivery rate is much higher than other platforms we've used in the past. The team behind Cognism really helps us get the most out of it and helps us adjust as needed.

It joins up our client's Marketing and Sales efforts - allowing them to genuinely work with each other. Cognism's versatility produces data that can be used on major integrated campaigns down to one-off bespoke email shots. The Cognism team are a delight to work with - they are really knowledgeable and helpful.

It's frightening how powerful it is! Apart from that the lack of integration with social media profiles.

Definitely persue a trial and see if it works for you. Ask Cognism lots of questions - they have so much knowledge and are keen to impart.

It helps grow our client's database (in an ethical post GDPR world) in a targeted and measured manner. We use it also as an insight tool.

The reach it has in our markets. We have tried other people who have offered similar services in the past with universally poor results. We work exclusively in emerging and frontier markets and Cognism works for us there. Additionally they have gone the extra mile to solve any and all teething problems we have had and are genuinely keen to look at new approaches to the problems we all face in developing new business.

We had a few teething problems to start but these were software related and have since been ironed out.

Try it and invest the time in getting what you need and want out of it and you will be rewarded.

Developing new clients in markets which are new to us. Developing candidate streams in markets which are new to us. Helping us market more effectively to our key clients and ensure we keep our business at the front of their minds without being intrusive or repetitive.

With Cognism, I can bi-pass the most expensive elements of the business development process which is identifying the decision maker and getting them to agree to a conversation - effectively we have replaced a telesales team with their solution and are delivering higher levels of appointments every week.

As with all systems, there are always minor niggles or features we would like - but in fairness the longest we have waited for implementation of an item on our wish list was a couple of weeks

Give it a go

Enquiries from targeted decision makers - we generally get c. 10 per week and have already generated more than enough business to pay for the system to date

Amazing customer support and recommendations to target the ideal leads/customers.Very reliable and helpful tool to identify leads: in multiple industries, countries, job titles, using certain technologies etc. All in one platform to find leads, and target those leads through an email management system. Constantly innovating and improving features and adding more leads to their database!

With any startup, there are occasional inefficiencies/bugs when adding new features but they always get flagged and fixed very quickly. Honestly can't complain about much.

Identifying customers who fit the target audience; receive actionable results of leads with including their contact information, and a smart campaign management system to reach out these leads.

My main contact Adamina is amazing! She goes above and beyond in every interaction and keeps me on task to make money.

Very little. I do wish that the order to do things would be a little easier.

Their support is excellent. Don't be afraid to ask for help.

I have reached many, many more companies that I could have ever done on my own. I'm too busy to manage this manually.

Contact details for the most relevant people I'm trying to reach in my industry. Fully GDPR compliance - THE most important for my business.

User interface is great and esasy to use

Excellent customer service - especially Customer success team

I would suggest that some contact details are in need of updating and also some contact details are invalid

Excellent product and customer service

Time saving the most important for me. Contact details for C level people in airlines which is essential for the development of my business

The best thing about Cognism is the database with quality leads. Super intuitive process of setting up campaigns and tracking them in inbuild calendar helps to plan ahead!

I have been using Cognism for 3 weeks and I haven't found any negative things so far.

I strongly recommend it to everyone who is struggling with emails campaigns and data for campaigns.

Before using Cognism, I used to spend 2-3 hours a day on email campaigns (generating leads, quality checking, setting up campaigns etc.). Now, it takes me 20-30 minutes a day just to double check if everything is working properly. Once campaigns are set up, I'm just replying to emails of potential clients ;)

I like that I at the click of a button I get to start conversations with credible people in huge companies that lead to developing a profitable relationship.

It took us a few months to get into the swing of making cognism work for us, and there was a lot of trial and error but once we got there, it was great.

Be willing to use it with a trial and error mentality to begin with, but persevere as once you've figured out what works for you, you'll definitely start seeing results and strengthening business leads.

Spending hardly any time with lead generation.

Increasing chances of getting past gatekeepers

Speaking to far more people in a short space of time

Easy to manage in one place

Cognism offers clean accurate data in an easy to use tool. As importantly they offer expertise and insight. Every person I have dealt with at the company is smart, responsive, and trustworthy. We looked at and tested several other vendors and no one came close to Cognism.

There is nothing I dislike about the company or the services they offer.

Save yourself a lot of time, energy and resources and just sign up with them.You have to consider value not just price and the value they offer is excellent.

Cognisim solves huge work flow problems for us. They have enabled us to be ferocious competitors and provide us the the tools to be hyper efficient. This company really works 24x7 and I am not sure when anybody there sleeps.

The Cognism platform is simple to use and, most importantly, delivers. The account management team (Molly Dunkley in our case) is attentive and constantly look to help you in utilising the platform for your specific business.

The only criticism we have is that multiple leads from the same company are generated and there doesn't seem to be a way to stop this.

Lead generation - reaching out and selling our product.

The use of the platform and how the Cognism team is always there to help near enough immediately

The Cognism platform is not mobile friendly.

A reliable and easy leed gen software

The benefits would be getting leads and reaching their inbox directly and not act as spam

The human side - from the sales introduction to ongoing account management

Getting used to the system (like with any new software) and understanding the nuances

I am a small business and so there is an investment of time to get used to the system and to deal with the email responses.

Results have been much better so far than previous Telemarketing activities

Generating new business sales leads