Cognism Reviews & Product Details

There are two things I look at when a customer. The actual product and the service around it. Cognism excels in both. As a customer they've met all my requests, needs and even wants. The account management team and service team are top notch. Our rep Adamina is hyper responsive, helpful, and a total delight to work with. The product itself is great and more importantly continues to evolve. Couldn't be happier. Review collected by and hosted on G2.com.

I don't know if there is a downside. I haven't really experienced anything I can think of. Review collected by and hosted on G2.com.

The features have made identifying and contacting prospective clients faster and easier than the previous, more manual methods we were using.

It's very simple and easy to use, and the fact that you can access a vast amount of information in one place (and not have to spend loads of time looking at LinkedIn profiles!) is fantastic. More features are being added all the time, and the new Chrome extension is a game-changer.

Our Customer Success Manager Katie has been amazing from the start, and is always helpful and suggesting new ways of using the system to ensure we get the best results. Review collected by and hosted on G2.com.

Nothing to dislike - it's a very well designed and easy to use tool.

If I could make suggestions to improve the system, they would be the ability to include file attachments with emails, rather than just including a link to a document or file, and also the ability to customise emails using HTML (or some kind of drag-and-drop builder or templates) would be useful. Review collected by and hosted on G2.com.

The tool itself is incredibly easy to use, new features are consistently added which our Customer Success Manager Katie always introduces and explains to us.

Katie and the rest of the team have been incredibly helpful from day one. We've received general support on the system, as well as a range on help with various campaigns that we've been running.

The data itself has been a game-changer for us as we're now able to position ourselves in front of the right people, at the right time. Our open rates and responses have continued to increase over time as we compare the successful areas of each campaign.

There is also a wide range of customer exclusive content that the team have really benefitted from. Review collected by and hosted on G2.com.

I'm yet to come across any real issues with Cognism. The way data is validated removes means we no longer face the issue of outdated/incorrect records that we previously struggled with before using Cognism. Review collected by and hosted on G2.com.

The main thing that springs to mind is how much time it saves me and my team. Lead sourcing can be time-consuming, but Cognism reduces that time massively and to great effect. Couldn't imagine the team not using Cognism! Review collected by and hosted on G2.com.

Any issues we might have, the Cognism team are always on hand to help and guide you through. The only real dislikes are ones that come with all applications and software, getting used to updates and changes! But after a while, you realise how much better any new updates to the dashboard or user interface are. Review collected by and hosted on G2.com.

Prior to using Cognism, it was a very manual process for us in the business development department when doing our lead generation. Sometimes the data we found wasn't the best and it took up so much of our time which was probably the best thing Cognism solved for us. I like how there are many filters and we can search for our targeted personas and the data is normally great. Review collected by and hosted on G2.com.

There used to be very little mobile numbers and direct dials in Cognism but they have worked towards changing this and recently I have been impressed with this. We have had some bounces on emails also recently but this could be attributed to the worldwide pandemic and things constantly changing. Another thing to note is that sometimes the filters can pull data from other industries. Luckily we have a great CSM who we can approach with this and he can add credits back on if we provide evidence of these leads. Review collected by and hosted on G2.com.

Cognism provides the tools to build strong segmented persona's Review collected by and hosted on G2.com.

There is no way to store subsets of persona's Review collected by and hosted on G2.com.

Cognism is our one-stop shop for all things prospecting. It allows us to target specific market segments, as well as filter on email and phone number quality - which allows our sales team to focus on the top leads. Review collected by and hosted on G2.com.

There was a small amount of initial friction between Cognism and our Salesforce instance, but it just required a bit of tweaking in the settings and field mappings. Review collected by and hosted on G2.com.

The ease of use of the Cognism platform in identifying key contacts within target organisations. The output from Cognism has enabled us to offer an upgraded service to our partners and customers. Review collected by and hosted on G2.com.

The search query functionality is not always the most accurate. But in the year we have been using Cognism, they have released at least two major development updates, which shows their commitment to improve. Review collected by and hosted on G2.com.

It is a powerful B2B tool for our organization, it is one of the major prospecting software. Its functions are effective in identifying better prospects and communicate with them, increasing the possibility that it will be more likely to buy our products. Makes us fund campaigns with more accurate and actionable data, which is obtained through segmentation advanced technology and automation that greatly helps all work personnel. Review collected by and hosted on G2.com.

We have found potential customers at times that in the mail electronic messages have been transferred to the read messages tray, so the equipment cannot Get an accurate view at a glance. Our staff is already aware of this situation therefore focus on detailed and paused review, to avoid passing these setback. Review collected by and hosted on G2.com.

My account manager Sophia is a font of all knowledge and always goes out of her way to help, educate, and make my user experience the best it can be.

It's a powerful bit of kit!! It's simple to use after some training and it's always evolving. I like that they included me in beta testing tools. Review collected by and hosted on G2.com.

The credits don't rollover. I'd love to be able to bank them up sometimes. Review collected by and hosted on G2.com.

The interaction between Cognism and our CRM system makes it extremely easy to use. There is also key features such as the chrome extension which saves a lot of time. Review collected by and hosted on G2.com.

The only slight dislike is the number of updates and changes to the system. Although this does show the Cognism team are always making improvements based on our feedback. Review collected by and hosted on G2.com.

Cognism is very intuitive and has a wealth of features which can be used in various capacities within our business. I've been able to identify and contact potential leads as well as to check that the information we have on current clients is up to date.

Our Account Manager is absolutely great - regularly checks in and provides tips for getting the most out of the system.

I also really like the validation service to ensure that we are only contacting those whose systems allow contact, and that I can look at alternative methods of communication for those for whom email won't work. Review collected by and hosted on G2.com.

It would be great to provide feedback if we find records that we know are no longer accurate. It is always a bit disappointing when validation massively cuts your list down, but this is beyond Cognism's control. Review collected by and hosted on G2.com.

Easy to build Persona's and Data is excellent Review collected by and hosted on G2.com.

I can't think of anything that I dislike TBH Review collected by and hosted on G2.com.

I was introduced to Cognism by a friend who was using it at the time. I booked a demo in through their site and I was impressed from the word go. I signed up 24hrs later so that I could get started. Their onboarding process is great and its really simple to get your head around.

It's really easy to use from a search, campaign and integration point of view. It was really simple to get it set up with our CRM system and now when we have completed a campaign, all of the leads we want to track are synced.

The data is really accurate - We've achieved some superb open rates, replies and clicks through to our website. I literally could not be happier with this product so far. It has genuinely saved me hours of time. Review collected by and hosted on G2.com.

Honestly, I've not come across any issues yet at all. Everything has been really smooth Review collected by and hosted on G2.com.

Very simple yet highly effective platform to identify and obtain a pipeline of sales opportunities based on a wide variety of data touch points. The data is up to date and in depth, allowing us to quickly extract and utilise to grow our sales pipeline. Review collected by and hosted on G2.com.

Nothing to report, the platform is performing exactly as we hoped. Review collected by and hosted on G2.com.

In reviewing the market, one of my main objectives was to avoid having to use multiple tools to deliver a marketing campaign. Cognism makes that possible with a level of simplicity that allows the process of concept to delivery of a campaign to be short. Agility is so important for businesses, not more so than at present Review collected by and hosted on G2.com.

I really haven't found anything to dislike at this stage. If I do, I am sure it would only be minor function improvement suggestions Review collected by and hosted on G2.com.

Despite the capabilities of the cognism system being quite vast the interface is incredibly intuitive and easy to use. And for those odd occasions where you're not sure what to do, the team at Cognism are always on hand to advise, assist and are thoroughly invested in your success. Review collected by and hosted on G2.com.

There is almost nothing to dislike about cognism. We've previously had teething problems where some information was outdated but this was a small percentage of thousands of possible contacts. However cognism took this criticism and responded with a real time verification tool so you know you're not wasting precious time or credits on people whose data is obsolete. Review collected by and hosted on G2.com.

The customer support and service is the best in the business (Anna Geissman). Not only is she knowledgeable and helpful she's proactive and genuinely interested. The layout is easy to use and is intuitive. I like the dashboard, email integration is extremely handy and means I can log in and it is all in one place. I can easily find relevant and high quality leads through Cognism and use them in every aspect of my SDR and marketing strategy, the different filters on the search function allows me to segment my leads between the UK and other markets. The dashboard is easy to read and I can easily look at some key statistics here. If I go into the campaigns page I can also get a more detailed breakdown of how each of my campaigns are doing which is a lifesaver for all of my reports and great for measuring KPI's. I can also easily access and layout my sequencing and add several steps such as emails, phone calls and LinkedIn adds. Review collected by and hosted on G2.com.

The reporting section lacked, but they recently updated this and makes my weekly reporting so much easier. At times the stats won't update and it used to be impossible to delete campaigns which made the dashboard messy. Review collected by and hosted on G2.com.

The ability to quickly build a marketing mailing list using domains and company names is amazing. Our leads list was populated very quickly using Cognism and our sales team has been very busy since. The team is able to provide tailored data upon request which is a little known feature of Cognism that is rarely advertised. Amazing platform. Review collected by and hosted on G2.com.

I am not a fan of contracts however I understand the need for it as a business. Review collected by and hosted on G2.com.

Our Customer Success Manager, Sophia Little, was amazing when it came to providing continuous training and insight into getting the most from the tool.

She met with our team regularly and gave direct, but understandable answers to all our questions.

The software itself has saved us time and effort as an outbound sales team, enabling us to target several markets at once. Review collected by and hosted on G2.com.

Though the technical support was great, some of the questions we asked could have been answered using demo videos which would've saved us all sometime.

I'd recommend providing some video content to new users which could save both parties time. Review collected by and hosted on G2.com.

I love how intuitive it is to use if you have familiarity with LinkedIn Review collected by and hosted on G2.com.

I think it could be easier to run against existing contacts Review collected by and hosted on G2.com.

Automation of previously manual processes. Review collected by and hosted on G2.com.

Task management for calls / CRM task integration would be useful. Review collected by and hosted on G2.com.

I selected Cognism due to the ease of data collection and validation for cold calls, and for the email sequencing function. There are almost no companies that do a good job of integrating both areas, but Cognism does.

I have to praise the team involved to date - William and Ben led a slick sales process, and Katie has been lovely to deal with, really helpful and fast to respond to every request I've made. We're a small account (for now), but I've felt very well supported despite this.

Results so far appear slightly lacking on email but good on cold call data - my cold caller tells me the list from cognism is the most successful he has worked on to date in terms of getting through to decision makers.

I've already referred Cognism to 3 other companies in my network and will carry on doing so. Great work! Review collected by and hosted on G2.com.

I would have scored a 10 if I hadn't experienced some issues with the email campaign reporting.

Sometimes leads show in 'emails read' as 'bounced' which makes no sense. And sometimes leads appear in 'clicked links' without being read. I understand how this might have happened from a tech perspective (Katie helped to explain), but it means I can't get an accurate 'at a glance' view on overall read / click rate. Can a script be deployed to overwrite these issues somehow?

Also, I'm experiencing quite a high bounce rate given the campaigns are meant to be validated before send... Review collected by and hosted on G2.com.

There is so much to like about cognism from the support to the platform everything has been designed perfectly with management and simplicity in mind.

The platform is simplstic from the get go and there is little implimentation that you actually need.

The guys at cognism have been more than supportive and your wins become your account managers too. Aaron (our account manager) will email me on a very regular basis to check in and to see how everything is going, there hasnt been a question that I have had that he hasnt been able to answer yet either. They really do know what they are doing. Review collected by and hosted on G2.com.

There is NOTHING i dislike about cognism. Everything is just so simple and there isnt any complaints to be had about the platform, customer service or anything. Review collected by and hosted on G2.com.