# ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,678 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign to be **easy to use** , enabling effective communication and management of customer engagement effortlessly. (847 reviews) - Users praise the **automation capabilities** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users value the **automation features** of ActiveCampaign, enhancing engagement and streamlining email marketing efforts effectively. (654 reviews) - Users highlight the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement and streamlining workflows. (621 reviews) - Users value the **versatile features** of ActiveCampaign, facilitating effective customer engagement and easy integration with other tools. (573 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (497 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users experience a **steep learning curve** with ActiveCampaign, requiring assistance to understand various features and functionalities. (418 reviews) - Users find ActiveCampaign **expensive** , especially for startups seeking affordable plans and accessible features. (403 reviews) - Users feel the absence of **testing features** and limited audience segmentation restricts their automation effectiveness in ActiveCampaign. (388 reviews) - Users express frustration over **limited features** , including customization options and difficulties in managing client information effectively. (293 reviews) - Users find ActiveCampaign's interface **not intuitive** , making it challenging to navigate and implement effectively for specific needs. (280 reviews) - Steep Learning Curve (237 reviews) - Learning Difficulty (229 reviews) - Poor Customer Support (217 reviews) - Limitations (215 reviews) - Email Issues (177 reviews) ## ActiveCampaign Reviews ### 1. Clear UI and Best-in-Class Automations Make CRM Management Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Tomás Alejandro M. | Chief Creative Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** What I like most is that the UI/UX is very clear and easy to use. It also has one of the best automation systems out there—I use automations a lot, and this is by far the best one I’ve worked with. I also love the CRM management: the way it filters tags and organizes everything about each contact into columns makes it very straightforward and simple to manage. **What do you dislike about ActiveCampaign?** What I dislike most is the email builder. It’s clunky, hard to use, and not very intuitive. Another thing I don’t like is the reporting system. The way it filters and displays metrics is difficult to understand and navigate. I’d prefer it to be more straightforward and focused on what matters, like email title effectiveness, open rate, and click-through rate. Also, the campaign duplication feature could be improved. It would help if every duplicated campaign could be grouped into a single category so I can find them quickly, instead of ending up with an isolated copy each time. **What problems is ActiveCampaign solving and how is that benefiting you?** CRM and automations are the main features I value most. ### 2. Great email marketing tool for us **Rating:** 4.0/5.0 stars **Reviewed by:** Ninni K. | Marketing Specialist, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about ActiveCampaign?** Overall, the user experience and layout are good. The automations are great and easy to use, and it’s simple to create campaigns and contact groups. There are also a lot of integrations available, which makes it even more convenient. **What do you dislike about ActiveCampaign?** It would be great to have the option to attach files (for example, PDF files) to forms. Customer support works really well, but only in English (as far as I know). I’m also not a big fan of all the AI stuff, mostly because AC doesn’t support our languages. **What problems is ActiveCampaign solving and how is that benefiting you?** A visual way of seeing things makes it easy to understand what’s going on at a glance. The platform is also easy to set up and customize to meet our specific needs, and it offers good possibilities for custom fields. Customer service is fast and responsive, and we don’t need external consultants or agencies to get everything running. It’s also easy to integrate with Leadfeeder. ### 3. Conditional Content is Essential **Rating:** 4.5/5.0 stars **Reviewed by:** フィリップ太郎 . | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2025 **What do you like best about ActiveCampaign?** With ActiveCampaign’s Pro plan, I can use conditional content to customize email copy based on each subscriber’s status, such as whether they’ve purchased a specific product. For example, when I send a newsletter, I add a postscript (P.S.) that promotes a product only to subscribers who haven’t bought it yet. I haven’t found another email marketing platform that gives me this same level of flexibility. On top of that, ActiveCampaign offers advanced segmentation. I can group subscribers by things like how often they open emails or whether they have certain tags, and then send messaging tailored to each segment. Another big plus is its native integrations with many third-party tools, which further expands what I can do with the platform. Overall, for these reasons, I really enjoy using ActiveCampaign. **What do you dislike about ActiveCampaign?** The site loads slowly, and the pricing is higher than what competitors offer. **What problems is ActiveCampaign solving and how is that benefiting you?** Using ActiveCampaign, I can segment subscribers based on their email open behavior and, for example, send messages only to those who regularly engage with my emails. This helps improve deliverability and lowers the risk of my emails being marked as spam. On top of that, ActiveCampaign automatically unsubscribes users who report my emails as spam, which helps keep my list cleaner. I also trust their ongoing efforts to optimize email delivery so my emails land in inboxes, including Gmail, instead of being flagged as spam. ### 4. ActiveCampaign’s Automation Builder and Integrations Save Us Countless Hours **Rating:** 4.5/5.0 stars **Reviewed by:** Lila S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** After four years of running ActiveCampaign for both our agency and our clients, the automation builder is still the standout. The visual workflow editor makes it easy to map out multi-step nurture sequences, behavioral triggers, and conditional logic without needing a developer. The UI strikes a rare balance — powerful enough for complex CRM automations, but clean enough that a new team member can get productive in a day or two. Native integrations with WordPress, Meta, and our form builders have saved us countless hours, and the performance has been rock solid even when we're pushing larger sends for clients. **What do you dislike about ActiveCampaign?** Pricing scales aggressively once you cross contact tiers, which can make it a harder sell for small service-based clients just getting started. The reporting dashboards are functional but feel a step behind competitors — exporting campaign data for client-facing reports usually means pulling into a separate tool. A few of the newer AI features felt more like add-ons than deeply integrated capabilities at launch, though they've improved. Onboarding for clients new to email marketing also has a learning curve; we typically build a custom guide to bridge it. **What problems is ActiveCampaign solving and how is that benefiting you?** For our agency, ActiveCampaign is the connective tissue between client websites, lead capture, and long-term nurture. We've used it to build automated lead qualification workflows, win-back campaigns, and post-sale sequences that would otherwise require three separate tools. For LBM's own marketing, it's cut manual follow-up time significantly and given us a clear view of which content actually drives client conversations. The integration ecosystem means we can plug it into nearly any client tech stack without custom development, which is a major operational win for a boutique agency. ### 5. ActiveCampaign Makes Granular Audience Building and Personalization Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Aneesh P. | Solutions Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2026 **What do you like best about ActiveCampaign?** I bridge the gap between business requirements and technical execution and activecampaign makes it easier for me than most marketing automation tools i have worked with. It lets me builds very granular audiences using a mix of tags, custom fields, behaviors and site tracking data. From a solutions perspective, this is huge because it means i can personalize messaging at scale without hacking multiple tools. Navigation across the platform is mostly intuitive. core areas like campaigns, automations, contacts and deals are clearly separated and i learn where things live, jumping between tasks is fast. **What do you dislike about ActiveCampaign?** Activecampaign delivers a lot of value for the cost when i consider that it combines email marketing, automation, segmentation, basic CRM and integrations in a single platform. That said, when i look at the ROI, the downsides are relatively small. **What problems is ActiveCampaign solving and how is that benefiting you?** The lack of visibility into the customer journey is a major problem it solves it solves. It centralizes behavioral data like email engagement, form submissions, site visits, deal activity all in one place. For me, this means i can quickly understand how users are interacting across touchpoints and diagnose where drop offs or friction points occur. That context is extremely valuable when designing solutions and troubleshooting performance issues. ### 6. Easy, Reliable Email Automation That Saves Time **Rating:** 4.0/5.0 stars **Reviewed by:** James P. | Dating Coach | Dating Expert | Relationship Coach | Relationship Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** It is easy to use and makes managing email campaigns feel straightforward. I like how reliable it is, especially when sending automated emails and follow-up sequences. The automation features are really useful and save a lot of time. It helps keep contacts organised, so it’s easier to send the right message to the right people. The reporting and tracking tools are clear, which makes it simple to see what’s working **What do you dislike about ActiveCampaign?** The contact limits can feel restrictive unless you upgrade to a more expensive plan. It would be useful to have more flexibility with the number of contacts included. Some features become costly once your list starts to grow. The pricing can rise quite quickly as you add more contacts. **What problems is ActiveCampaign solving and how is that benefiting you?** It's helping me collect leads for my marketing and then reach out to them quickly and professionally ### 7. 8 Years of Loyalty, Shut Down Overnight Without Warning **Rating:** 0.0/5.0 stars **Reviewed by:** Igor K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about ActiveCampaign?** Robust functionality - great automations, sequences, etc. **What do you dislike about ActiveCampaign?** I was an ActiveCampaign user for 8 years, from 2017-2025. It was fantastic - the functionality was very robust - the most robust I've ever seen. To the point where I started relying on email marketing as the main revenue driver for my business. So why am I giving it a 1-start review? Because in late 2025, my account was shut down for no reason, and without warning. When I tried to log into my account, I just got an error message. I had to reach out to support to find out what happened. At first, I thought it was an ActiveCampaign-wide problem. I waited a day, and tried again. No luck. I waited 2 days and tried again. Still no luck. After 3 days, I started to panic, and emailed customer support. It wasn't an ActiveCampaign problem. It was just my account. When I emailed customer support, they said they're looking into it. When I asked for a deadline, they didn't commit to anything. They usually get back to me quickly, but another couple of days had passed by, I've already lost a lot of money because of this outage, and still no luck. By this point, I started looking into other email marketing providers. By the time they got back to me, I already created an account at a different email marketing provider. When they got back to me, they told me that they're taking so long because it's the holiday season. First of all, bad excuse. The number of days off during the holidays are two: Christmas and New Years. Second of all, a lot of businesses (their customers) make the most sales during the holidays. This is not the time to work less hard on their end. Another couple of days had passed by (I had already started using the other email marketing software), and they told me that it was a mistake on their end that my account was shut down automatically. They reinstated my account, but by then it was too late. This was extremely poorly handled. If my account was shut down, I should have immediately received an email, explaining the situation, and something is being done about it. They should have also been a lot less casual about it. For a business that relies heavily on email marketing, a mistaken shut down should have been top priority. After everything was resolved, as a gesture, ActiveCampaign refunded me for one month of usage. Nice gesture, but I lost a lot more money than that, and I spent a lot more money than that on migrating everything from ActiveCampaign to the new email marketing software. Too bad that such a useful, robust, functional software treated a long-term customer like this, and messed up royally. **What problems is ActiveCampaign solving and how is that benefiting you?** Email marketing ### 8. Thankful to AC in My Holistic Nutrition Business **Rating:** 4.0/5.0 stars **Reviewed by:** Julie G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects into clients and ability to serve clients once enrolled in my program. It has the features and reliability that I need to be able to set-and-forget automations, and its user-friendly interface means that I can usually figure out new functions with little effort. **What do you dislike about ActiveCampaign?** I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. The last price increase was quite a large jump for a small business like mine that needs to keep expenses down to stay operational. **What problems is ActiveCampaign solving and how is that benefiting you?** Prospect nurture and client acquisition. Client communication. ### 9. Powerful automation tool for serious online business growth for Personalized Email Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Nadine T. | Self-Employed online course creator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2026 **What do you like best about ActiveCampaign?** What I like most is how powerful and flexible the automation system is. I can build highly personalized email sequences based on user behavior, which makes my marketing feel much more relevant and effective. It’s not just email marketing – it’s a complete system to guide leads through a structured journey. The tagging and segmentation options are especially useful and give me full control over my audience. **What do you dislike about ActiveCampaign?** The platform can feel a bit overwhelming at the beginning because there are so many features. It takes some time to really understand how everything works together. Also, some parts of the interface could be more intuitive and faster. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me automate my entire customer journey – from lead generation to conversion. Instead of manually sending emails or following up with leads, everything runs automatically in the background. This saves me a lot of time and allows me to focus on creating content and growing my business. It also improves my conversion rates because the communication is more targeted and timely. ### 10. Great Education, but Limited Automations, Bugs, and Rising Prices **Rating:** 2.5/5.0 stars **Reviewed by:** Michael M. | CEO, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign introduced me to the world of marketing automation, and I'm grateful for that. They had a lot of education early on that helped me to really get into using the software. I was very excited about it. And I think it got me to wrap my head around what was possible with automation. **What do you dislike about ActiveCampaign?** What could be done in automation was very limiting. You could only send webhooks out and the integrations they had weren't really robust. They increased the prices outrageously over the years and for the value you get, I can't really say it's worth it anymore. We had a lot of bugs with ActiveCampaign over the years. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps you keep your contacts organized. And they have a lot of resources for you to learn the basics of marketing automation. ### 11. A Game-Changer for Our School’s Email Nurture Sequences **Rating:** 5.0/5.0 stars **Reviewed by:** Michael P. | Head of School at The River Academy, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign meets our private, Christian school's needs more than any other product out there. We needed a nurture sequence where four emails were sent over the course of one week to families after touring our school. The data, insight, and positive impact of the nurture sequences with four emails, not available through SquareSpace (which we were using), have been a game-changer! Thank you, ActiveCampaign!! **What do you dislike about ActiveCampaign?** Like any other new product, it takes time to learn. The learning curve can be steep for more advanced features, and it is well worth the time! **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is solving our problem of specific emails being sent to different groups within and outside our organization. Also, the benefit of targeted, specific weekly newsletters that are tailored to each stakeholder really allows us to communicate more effectively. ### 12. 100% Recommendable their support program for platform use for beginners very well **Rating:** 5.0/5.0 stars **Reviewed by:** CHRISTIAN ADOLFO M. | CEO +BUSINESS CONSULTORIA, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** The implementation of AI tools has further improved the platform, notifying you from the start what improvements and optimizations you can make and what you are doing well. **What do you dislike about ActiveCampaign?** The tool has constantly improved, what I don't like is that for changing the payment card you have to wait and there's no option for immediate payment. They do provide support, in your language, but I hope they soon add the option to load or change your card and be able to pay now, which would be a plus, while keeping the automatic processing option, just adding the pay now option. **What problems is ActiveCampaign solving and how is that benefiting you?** more diffusion of the tool is needed, I had already heard about it but what I have seen is that business owners or independent entrepreneurs would find the tool useful for their meta ads campaigns and for them to know that they can achieve the benefits, or come up with a basic plan especially for potential client forms on meta and lead automation via email. if they communicate that, there is a better business opportunity, although with limited functions they can attract clients who pay with a subscription like Canva. ### 13. Sophisticated Automations That Make a Solo Business Feel Enterprise-Level **Rating:** 4.0/5.0 stars **Reviewed by:** Joe A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** It is possible to create sophisticated email campaigns, including useful automations. Automations can be simple or very complex. ActiveCampaign helps me operate like a much larger, more sophisticated company that I am in reality (sole proprietor). **What do you dislike about ActiveCampaign?** Some of the email templates are clunky or lack elegance. Also, the newsletter template assumes that you will provide a link to your newsletter, whereas I want my email to BE the newsletter, so I have to spend a lot of time customizing it. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me stay in touch with my clients. I use ActiveCampaign in place of a physical newsletter (which I used to send until this year). ActiveCampaign also allows me to be more experimental and scientific in my marketing. ### 14. Streamlines Marketing with Powerful Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Roshni K. | Marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign for automating my marketing campaigns and managing my sales funnel, which keeps my leads sorted so I can focus on priority ones first. I appreciate the ability to automate sales follow-ups and send automated marketing messages easily. The user interface is very sorted, making it straightforward to automate workflows with just a few clicks. I like that I can integrate automation from various sources in one place, like landing page leads and direct inquiries. My favorite feature is audience segmentation and personalization; it lets me segment contacts based on behavior, interests, and engagement, so I can send highly targeted campaigns instead of generic templates to each segment. The initial setup was easy, which I found quite helpful. **What do you dislike about ActiveCampaign?** It has a steep learning curve and the user interface can be more simple. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to automate my marketing campaigns, segment my audience by behavior and interest, and personalize messages, which helps me prioritize leads and send targeted campaigns easily. ### 15. Simple, organized clinic follow ups and health communication **Rating:** 4.5/5.0 stars **Reviewed by:** Ishan S. | Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2026 **What do you like best about ActiveCampaign?** As a Dietician, Nutritionist, and health content creator, I often need to send regular wellness tips, diet updates, or educational content to patients and subscribers. ActiveCampaign helps me do this easily and professionally. I create simple campaigns like weekly wellness tips, and the platform makes it smooth to organize contacts, set up messages, and send them all at once. The email editor is easy to use—even without any tech skills. I can add images, reports, or basic health charts, which helps when explaining topics like cholesterol or heart health. The ability to schedule emails, track opens, and keep messages saved as drafts is really useful, especially when I’m busy with clinic work or preparing teaching material. I’ve also used the automation tools a bit, which help keep things consistent without needing to log in every day. it's a good tool for anyone who needs to share useful information regularly, especially in healthcare or education fields. It saves time and adds a professional touch to simple health communication. **What do you dislike about ActiveCampaign?** Basic users like me, some of the advanced automation and campaign tools feel a little complicated at first. It takes some time to understand which features are really needed. Also, for small-scale use like in a clinic or for simple educational updates, the pricing could be a bit more affordable or offer a lighter plan. But once you get used to it, the core features work smoothly. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me manage communication more smoothly, especially in my work as a dietician, homeopathy clinic manager, and educational content creator. Earlier, I had to send the same health tips or follow-up instructions to different people one by one. Now, I can create a simple email once and send it to a group, which saves a lot of time and effort. It keeps all contacts organized in one place, so I don’t miss anyone. I also prepare short campaigns in advance and send them when needed like reminders, healthy lifestyle tips, or clinic updates. This keeps communication more regular and professional without much manual work. For someone handling multiple responsibilities, it adds structure and consistency to how I stay in touch with patients or learners. ### 16. Streamlined Email Automation with Balanced CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Lucas V. | IT Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** I really like the visual automation builder in ActiveCampaign. It's excellent for creating flowcharts where I can chain triggers, conditions, and actions, and visually see the paths that each contact will take. The integration of CRM and email features is seamless, allowing me to create automations based on deal stage or tags without leaving the platform, which significantly improves follow-up time. The solid API and webhook support stand out as well, making it easy to engineer integrations without the need to write custom email code. It allows the marketing team to move quickly without depending too much on the engineering team. **What do you dislike about ActiveCampaign?** The interface can feel cluttered, with a lot of menus and overlapping feature names, making it hard for new team members to navigate. Reporting isn't as flexible as we'd like, and custom report exporting often means hacking with the API. Pricing scales quickly as the contact list grows, which can be painful if there are many inactive contacts. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign eliminates the need for custom code for transactional and marketing emails, providing templates and automations for the marketing team. It offers analytics, A/B testing, and segmentation, saving months of development time. It enables fast marketing iterations without bottlenecking the dev team. ### 17. AI-Powered Marketing Automation That Streamlines Our Entire Campaign Workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** Active Campaign is a full stack AI-powered marketing automation suite for our marketing department. From onboarding, the inbuilt AI automatically tracks and pulls branding and content from the website and creates the required campaigns, which is insane. The dark bluish design is very modern and appealing for daily usage. The starter plan is very cost-effective to get into the ecosystem and see the benefits. It also has a robust App Directory for integrating all the current marketing stack we use on a daily basis. Since all the crucial features like email campaign, reports, SMS, WhatsApp, automation, Website, and form are all in the same dashboard panel, it saves a lot of time eliminating switching between too many tabs, which increases performance and operations by 5x for our team. **What do you dislike about ActiveCampaign?** While the platform is robust overall, accessing features like the website, reports, or even automation can feel a bit slow. It often takes a few seconds to load properly, and that ends up wasting crucial time, even if it’s only around 5 seconds per action. Over time, these lagging loading screens add up and reduce our overall speed and efficiency. The Generative AI features are very good, but you can’t really use them instantly without manually adjusting and fixing the content. It also requires a lot of context in the prompt to get an accurate output, so you have to be quite specific when writing it. **What problems is ActiveCampaign solving and how is that benefiting you?** The Business Goals feature is very helpful for us because it lets us track our most important KPIs in one place. The AI assistant even built an Interest List for Evivve Learners from scratch and calculated the total value over time, which helps us see the impact clearly. From this dashboard, we can also track conversions by day directly. Beyond that, we’re able to create forms and set up automation for this initiative, including website workflows and dedicated email drip nurture campaigns. It also has an in-built Deal pipeline dashboard, which is a real time-saver because it quickly confirms whether a recently launched campaign is working or not. On top of that, we can track leads by status so we know who to follow up with and can send more personalized offerings. ### 18. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2024 ### 19. Great for automations and staying organised **Rating:** 4.0/5.0 stars **Reviewed by:** Jodie C. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about ActiveCampaign?** ActiveCampaign has honestly just made things easier for me. It’s simple to use so setting stuff up doesn’t feel like a massive task. The automations save me so much time because once they’re live they just do their thing in the background. I like that I can make emails look good and still feel personal without overthinking every detail. Since using it I’ve seen better conversions and the analytics actually make sense which helps me know what’s working. It’s a big part of how I run my business and support clients now and I recommend it all the time. **What do you dislike about ActiveCampaign?** ActiveCampaign is still a good platform but I’m honestly not the biggest fan of the recent updates. It feels way more AI heavy now and a bit less human, which isn’t really how I like to work. The new layout has taken some getting used to as well, it just doesn’t feel as straightforward as it used to and I find myself clicking around trying to find things that were once really obvious. I get that platforms have to evolve, but I definitely preferred the older version. Still use it, still think it’s powerful, just hoping they don’t lose the simplicity it used to have. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign takes a lot of the manual work off my plate. I can automate follow ups, keep leads organised and make sure nothing slips through the cracks. It saves me time, keeps things running smoothly in the background and has helped improve conversions without adding more to my workload. ### 20. Powerful Automation, Intuitive Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Antonio V. | Data & AI Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign for email marketing, customer relationship management, and marketing automation. I appreciate its powerful automation features combined with an easy-to-use interface. It allows me to create personalized customer journeys and automate repetitive tasks. The platform's flexibility and reliability, along with its many customization options for campaigns, automations, and audience segmentation, stand out to me. The automation features save a significant amount of time while keeping communication consistent and personalized. I find the customization aspect beneficial as it allows me to tailor campaigns, automations, and audience segments to specific goals, helping me to send more relevant messages targeting the right users. The initial setup was very easy, intuitive, and simple. **What do you dislike about ActiveCampaign?** What I dislike most about ActiveCampaign is the learning curve for some advanced features, especially automation and reporting tools, which can take time to fully understand. Certain sections may also feel complex at first. A more intuitive interface and simpler navigation would make the platform even easier, faster, and more user-friendly. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves key marketing challenges by streamlining email campaigns, automating follow-up sequences, and organizing customer data in one place. It saves time, keeps communication consistent, and enables personalized messaging, helping me improve engagement, nurture leads, and avoid missed opportunities. ### 21. An unbeatable automation tool to grow your marketing business. **Rating:** 4.5/5.0 stars **Reviewed by:** Keval M. | Founder of a Tech Company | Digital Marketing Head, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about ActiveCampaign?** The tool helps you automate your entire marketing process, whether it’s content strategy, extracting insights from a specific campaign, or setting up brand kits for your emails. I don’t think there’s anything to dislike; I appreciate everything from uploading contacts to the AI and automation features. **What do you dislike about ActiveCampaign?** There is nothing specific to dislike, as the pricing and limitations are transparent. By upgrading the plan, we were able to use all the features without any issues. **What problems is ActiveCampaign solving and how is that benefiting you?** The tool helps automate the entire workflow, and instead of performing everything manually, it provides the exact outputs we need with the right prompts. As of now, it is helping us create campaign ideas, branding designs, and even with execution. ### 22. Feature-Rich ActiveCampaign with Rock-Solid Uptime, Integrations, and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign offers a wide variety of features - as well as the ability to connect through APIs, making it easy to integrate data from proprietary systems as well as services like Slack and Google Docs. We use it for housing PII, as well as for newsletters and outreach. We have also used Deals to track our leads and their status - from initial outreach to onboarding to our services. We use automations to create onboard reminders, using tags and field status to track their progress. We've been extraordinarily satisfied with the uptime of Active Campaign, as well as our reps and support when we've had questions about custom integrations through the API. The new AI tools have been useful to help us keep track of ways we can improve our newsletters, and from the beginning, the ability to have AC find the best time to drop a newsletter has been fantastic. From beginning to end, I would recommend it. **What do you dislike about ActiveCampaign?** I'm not very enthusiastic about some of the recent UX changes to ActiveCampaign. I feel it's made it harder to find existing features, and sometimes the AI interface causes searches from the search bar to redirect. This does impact time to complete projects, unfortunately. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has allowed us to store personal identifying information in a way that lets us target our members for mailings and know that the information is secure. We've been able to trust that if we have questions about advanced integration, that they'll be answered. ### 23. Good Email Blast Scheduling but still a few quirks with their website form options **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** That I can schedule email blasts out and specify the audience and time. **What do you dislike about ActiveCampaign?** I do not like the AI integration. It's like every email I start, I'm being forced to say I want to NOT use it. Why does it have to default to using it? Not everyone does. It's rather annoying. Another item is your website forms options. Having the form maker is great but why is it when you get responses back, it shows EVERY question you ever used on other forms in the emailed form responses? It's cumbersome and confusion to know if the participant completed it correctly or not. Another item is that why is it that when someone completes a form and they go to the list we designate, we not all of them show up on the list? They filled out the form, so why do I have to select ANY in the dropdown just to see everyone? It also would be nice if I clicked on the name on the list and can see the actual form responses and not just go to their contact record. Not very convenient when I want to refer back to a specific response to their registration form. Ifyou can fix/improve your form area, that would entice me to use it more. **What problems is ActiveCampaign solving and how is that benefiting you?** Scheduling of email campaigns and sending automatic responses when forms are filled out for registrations. ### 24. Game-Changer for Powerful Email Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign has been a game-changer for my email marketing. The email automation is incredibly powerful — I can set up complex sequences with ease, and the visual automation builder makes it simple to map out exactly how I want to communicate with my audience. It saves me hours every week and helps me stay consistent with my outreach. Highly recommend it to anyone looking to level up their email marketing. **What do you dislike about ActiveCampaign?** The learning curve can be a bit steep at first — there are so many features that it takes some time to figure out where everything is. Pricing can also add up as your contact list grows. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has solved the problem of manual, inconsistent follow-ups with leads and customers. Before using it, keeping up with email outreach was time-consuming and easy to let slip. Now, automated sequences handle the nurturing process for me, so no lead falls through the cracks. It's helped improve engagement and freed up significant time to focus on other areas of the business. ### 25. Active Campaign makes my job a lot easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Sydney O. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about ActiveCampaign?** Active Campaign's email marketing system allows me to use one email to target multiple different target markets but using conditions uniquely. This saves me sooo much time, as I use Active Campaign multiple times a week. Although, since it has been updated I'm having trouble adding multiple sets of conditions in one email. **What do you dislike about ActiveCampaign?** It'd be ideal if videos could play directly in the email without redirecting to another platform. I'd also prefer if I could link emails to a campaign so I can track them easily. **What problems is ActiveCampaign solving and how is that benefiting you?** saves me time, and allows me to hit multiple target markets and market using different branding in one email by using the conditions feature ### 26. Well-organized platform with excellent support: a must-have for email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Giuseppe L. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** At Active Campaign, we appreciate order and immediacy, always available assistance (we have had requests promptly handled by the team), and the simplicity in managing contacts and creating emails. The ability to obtain the HTML copy of the email or parts of it is priceless: in this way, even when we forget to create templates, we can replicate any part of the emails that have worked in just a few clicks. **What do you dislike about ActiveCampaign?** The inability to stay logged in on the platform: every time we access, we need a confirmation code, and in the long run, this is an annoyance (even though we know that two-factor authentication protects us). **What problems is ActiveCampaign solving and how is that benefiting you?** I have been using Active Campaign for 10 years now, from working as an employee in a marketing agency to working as a freelancer for my clients. I have always considered it a reliable platform, but in the last 3-4 years (when I started using it more intensively again), the advancements in the email builder and automations have been noticeable and impactful, allowing me to work even more smoothly than in the past. ### 27. Newsletter and CRM Performance **Rating:** 4.0/5.0 stars **Reviewed by:** David M. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** Its ease of use and ability to centralize communication. It allows us to create campaigns quickly, manage our audience in one place, and track engagement, which improves efficiency and consistency. **What do you dislike about ActiveCampaign?** One of the main limitations is the design flexibility within the email builder. While it’s functional, it can feel somewhat restrictive when trying to create more modern, visually distinctive newsletters. This makes it harder to fully align communications with a strong brand identity. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us centralize communication and stay consistently connected with our audience at scale. It reduces manual outreach, improves efficiency, and provides visibility into engagement through basic metrics, allowing us to refine our messaging over time. ### 28. Powerful automations that scale our course email funnels **Rating:** 4.0/5.0 stars **Reviewed by:** Nassir G. | Director of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is the best balance we’ve found between power and usability. The automation builder is flexible (tags, goals, branching logic, if/else), segmentation is strong, and it’s easy to personalize at scale with custom fields. We also like how reliably it connects with common tools via integrations/webhooks and how it keeps our email marketing and CRM-style tracking in one place. **What do you dislike about ActiveCampaign?** The learning curve is real—there are many features and settings, so onboarding new team members takes time. Reporting can feel limited for deeper attribution (multi-touch, cohort-style views), and some screens are a bit “busy” or slow when lists and automations get large. Pricing also climbs quickly as your list grows and you need higher-tier features. Review collected by and hosted on G2.com. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps us run automated, revenue-driving email funnels without needing a developer for every change. We can segment audiences (buyers vs. non-buyers, course interests, geography, profession), trigger sequences based on behavior (clicks, purchases, site events), and follow up automatically on support/onboarding flows. The benefit is fewer manual tasks, faster campaign execution, more consistent customer experience, and better conversion from our existing audience. ### 29. Streamlined Email Blasts, Needs Auto-Save **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy P. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2022 **What do you like best about ActiveCampaign?** I like how ActiveCampaign lets me duplicate campaigns and allows for changes from each su. Also ties are the analytics. **What do you dislike about ActiveCampaign?** WHERE IS AUTO SAVE OPTION?! There's no auto save button, and I've lost campaigns because the only way to save information is by manually clicking the save and exit button. I appreciate the AI function, but I would just love an automatic save button above any of the AI functions. It's more of a distraction that this simple feature is still not available. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for email blasts, and it helps by duplicating campaigns and storing information, which streamlines processes and allows me to update people easily. ### 30. Flexible, Powerful Segmentation—Intuitive Once You Learn It **Rating:** 3.5/5.0 stars **Reviewed by:** Timothée P. | Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** I really like how flexible ActiveCampaign is, especially when it comes to building pretty advanced customer journeys without too much dev work. The interface is fairly intuitive once you get the hang of it, and the segmentation options are really powerful. **What do you dislike about ActiveCampaign?** Some parts of the UI can feel a bit clunky or not super consistent, especially when i am managing more complex automations. Reporting can also be a bit limited depending on what you want to analyze. And sometimes it’s not always clear where to find certain settings **What problems is ActiveCampaign solving and how is that benefiting you?** It’s mainly helping us automate our marketing and lifecycle campaigns, so we can reach users with the right message at the right time without doing everything manually. That saves us a ton of time and lets us scale way more easily. It also helps us better segment our audience and personalize communications, which improves engagement overall ### 31. ActiveCampaign: an awesome tool for growth that just needs to be intentional about AI features **Rating:** 4.0/5.0 stars **Reviewed by:** Eunice D. | Co-Fouder, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** I definitely love the ability to track everything after sending a campaign or starting an automation. I love the integrations with other services that I use like Calendly, Wordpress, and even Stripe. It really feels like a one stop shop where you can get a good idea of how things are performing. I really like the new suggestions for segmenting contact lists for analysis and testing. It's proven to be a good tool with not too great a learning curve. I was able to start sending emails soon after learning the basics and their learning library is VERY comprehensive. **What do you dislike about ActiveCampaign?** As much as AI can be useful, I absolutely hate the new homepage they are pushing. Thankfully I can revert to the original dashboard version for now. It gives a good at a glance idea of how everything is doing. I'm also not a fan of the AI creation features for images and writing in general since it's so obvious once finished that it was generative AI. I think using the AI features for analyzing and tips is the better way to go. There's not enough information for it to really create useful things about niche topics like what I'm marketing. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping solve the issue of having to manually approve everything as I work on growing my business. I've added a course feature to website and created funnels. As my email list grows, it would be an absolute nightmare to have to respond and forward freebies for example manually. Also, with the ability to segment along with analytics, it's keeping me from flying blind. Most people on an email list really don't interact even if you beg. However, with the tracking features on ActiveCampaign I don't have to rely on users telling me what they think. I can just observe what they do. ### 32. A robust and scalable automation platform for growing customer relationships. **Rating:** 5.0/5.0 stars **Reviewed by:** Fred G. | Sales Partner, Investment Management, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign provides a powerful and flexible marketing automation platform that allows us to design sophisticated customer journeys with ease. The automation builder is intuitive yet highly capable, making it possible to connect email campaigns, forms, tagging, segmentation, and CRM actions into a seamless system. We particularly appreciate the depth of personalization, behavioral tracking, and the ability to scale from simple email sequences to advanced multi-channel automations. It has become a central part of our customer acquisition and relationship management strategy. **What do you dislike about ActiveCampaign?** While the platform is robust, there is a learning curve when setting up more advanced automations and CRM workflows. Some interface areas could be more streamlined, and reporting customization can feel limited compared to dedicated analytics tools. Additionally, as complexity grows, maintaining large automation maps requires disciplined organization. That said, these are minor trade-offs considering the overall capabilities. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate lead capture, nurturing, and conversion processes while keeping customer data organized in one system. It reduces manual follow-up work, ensures consistent communication with prospects, and gives visibility into engagement across the funnel. As a result, we’ve improved response times, increased lead conversion efficiency, and built a more scalable and professional investor and client communication pipeline. ### 33. A Powerful Automation Platform That Streamlines Client Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Ken P. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign delivers extremely powerful marketing automation that goes far beyond simple email broadcasts. Its drag‑and‑drop workflow builder, AI‑powered segmentation, predictive sending, and deep personalisation tools make it easy to build complex customer journeys across email, SMS, and CRM. The platform also offers strong deliverability, excellent analytics, and a robust built‑in CRM, giving you an all‑in‑one system for nurturing leads and improving client communication. **What do you dislike about ActiveCampaign?** The platform can feel overwhelming for new users due to its depth and learning curve. While incredibly capable, it may feel like “too much power” if all you want to do is send simple newsletters. ActiveCampaign is also slightly more expensive than lightweight competitors, and some entry‑level plans offer limited integrations or basic template options compared to other tools. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps centralise email marketing, automation, and CRM into one platform, eliminating the need for multiple disconnected tools. By automating follow‑ups, segmenting contacts based on behaviour, and triggering personalised messages automatically, it saves significant time while increasing client engagement. This has been especially beneficial for sending monthly updates and ongoing client‑facing communications, allowing for consistent, timely outreach without manual effort. The result is smoother workflows, stronger customer relationships, and better visibility into engagement and performance. [mailsoftly.com], [work-management.org] ### 34. Seamless Website Integration, Powerful Automations, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa H. | Website Solutions Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** I've been a user of ActiveCampaign for over 5 years so I am on very good pricing. It integrates with my websites seamlessly not requiring third party software. I love the capability of the automations and the ease to use them. When I have required support, they've always been quick to respond and helpful. I haven't had any performance issues. I'm only just starting to explore the AI-powered features so I'm on the fence with how useful that will be. **What do you dislike about ActiveCampaign?** I can't say that I have found a downside. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps manage my CRM. I'm able to tag and segregate my lists with ease. ### 35. Intuitive and Effective Email Automation, But Pricey for Latam **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel G. | Engineer Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about ActiveCampaign?** I create email workflows to connect to prospects and keep relationships. I like that ActiveCampaign is easy and very intuitive to use. The visual layout of the workflow is particularly helpful; it’s easier to think when I can graphically see the steps of a process instead of just having written lines of instructions. Also, the initial setup was very easy. **What do you dislike about ActiveCampaign?** The pricing is very expensive for an operation running in Latam due to the exchange rates. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for creating email workflows to connect with prospects. It automates follow-ups, validates actions, and monitors results, making relationship maintenance efficient. ### 36. Powerful Personalization with a Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Anup G. | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign as the hub for communicating with my audience. What I like most is how it makes complex marketing automation feel personal and approachable. It allows me to create tailored experiences, making my communication feel like a natural conversation. It helps me stay organized by managing follow-ups and interactions, reducing my manual workload. I love the balance between efficiency and authenticity—it helps me stay consistent and organized while maintaining a personal touch. The integration with tools like Shopify and Zapier enhances its utility by connecting it with my existing systems, keeping everything smooth, efficient, and personalized. **What do you dislike about ActiveCampaign?** There are moments where ActiveCampaign can feel a bit overwhelming, especially when I'm trying to build or troubleshoot more complex automations. The flexibility is powerful, but it also means there's a learning curve, and sometimes I find myself second-guessing whether I set something up the 'right' way or digging around to find where a small issue is coming from. The interface, while generally solid, can occasionally feel a little cluttered when I'm juggling multiple campaigns or workflows, and I wish certain features were a bit more streamlined or intuitive. I would love more clarity in reporting, like having insights that are easier to interpret at a glance without needing to piece things together myself. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign as my central hub for communication, creating personalized experiences, staying organized, and maintaining a human touch at scale. It balances efficiency and authenticity by automating interactions based on user activity, but the complexity can be overwhelming, and reporting clarity could be improved. ### 37. Automated Email Marketing & CRM for Data-Driven campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Nabin P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about ActiveCampaign?** I like ActiveCampaign for its powerful automation builder, advanced segmentation, and integrated CRM. It allows us to create personalized campaigns, track customer journeys, and analyze engagement, all from a single platform. The automation builder lets us set up multi-step workflows that send targeted emails based on user behavior, which is incredibly efficient for running data-driven marketing campaigns. Advanced segmentation ensures that the right messages reach the right audience, and the integrated CRM helps track leads and deals in one place. I appreciate how these features combine to enhance our marketing efficiency. Moreover, the initial setup of ActiveCampaign was fairly straightforward, with quick connection of email lists, importing of contacts, and configuration of basic automations. **What do you dislike about ActiveCampaign?** Some drawbacks of ActiveCampaign are the slightly steep learning curve for automation setup, occasional slow reporting on large datasets, and limited email template customization. Improved speed, simpler onboarding, and more flexible design options would enhance usability. Onboarding could be improved with more guided tutorials for building complex automation workflows and pre-built templates for common campaign types. Email templates customization could allow more flexible layouts, easier drag-and-drop editing, and better control over mobile responsiveness, making ActiveCampaign faster and easier for marketing teams to use. **What problems is ActiveCampaign solving and how is that benefiting you?** We use ActiveCampaign to automate email management and customer tracking, saving time and improving targeting. Its automation builder, advanced segmentation, and integrated CRM make it efficient for personalized, data-driven marketing campaigns. ### 38. Endless Automation Options That Keep Getting Better **Rating:** 4.5/5.0 stars **Reviewed by:** Gabrielle S. | Freelance Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ActiveCampaign?** My current favorite thing is the endless options for creating automations. Our company has dived deeper into automations as of late, and I am really enjoying it. **What do you dislike about ActiveCampaign?** The analytics are really tricky. There aren't any options to filter multiple forms or save filters. At least as easily as I have found. If the AI was improved a little, I could see this taking it over. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is our CRM for all new and existing customers. It also holds all of our marketing campaigns. We switched from ConstantContact because of the price and have never looked back. ### 39. Great Automation Capabilities in a User-Friendly Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel E. | Head of Digital, Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is easy to use while still being very powerful. The interface is intuitive, and setting up automations is straightforward even for more advanced workflows. Compared to many other marketing automation tools, it strikes a great balance between functionality and usability, and the wide range of integrations makes it easy to connect with other tools in our stack. You can quickly get up to speed. **What do you dislike about ActiveCampaign?** The main downside is the form builder, which feels dated and is not as intuitive as the rest of the platform. Building and customizing forms can be a bit cumbersome compared to more modern, dedicated form tools. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps automate and streamline our marketing and communication workflows, reducing manual work and ensuring timely, personalized messaging. This allows us to scale our campaigns, improve engagement, and maintain consistency across channels while saving time and resources. ### 40. An awesome tool for a reasonable price **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about ActiveCampaign?** ActiveCampaign helps us keep our lists segmented so that we make sure we send the right communications to the right clients. The platform is super easy to use and their customer service has been extremely valuable when we needed it. I would highly recommend their product - and do so often! **What do you dislike about ActiveCampaign?** I wish the mobile version of emails was editable so that we could customize rather than it automatically pulling from the desktop version. Sometimes photos are in odd places or text looks a bit wonky. **What problems is ActiveCampaign solving and how is that benefiting you?** Helping to keep our information organized and accessible ### 41. Smart automation that brings clarity and consistency to every communication flow. **Rating:** 4.5/5.0 stars **Reviewed by:** nirmal k. | Project engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign brings me clarity to communication workflows. It automates my follow-ups and keeps messaging consistent which is a major time saver. I really value the automation builder, it feels intuitive almost like mapping out a project process flow. Once i set up a sequence, i know the system will take care of routine touchpoints so i can focus on higher value technical tasks. The UI is very clean, the templates are easy to follow and adapt and i never feel left alone with the tool to get something basic done. It makes a noticeable difference in keeping projects moving smoothly. **What do you dislike about ActiveCampaign?** there is nothing to dislike about activecampaign, all good stuff in my experience. **What problems is ActiveCampaign solving and how is that benefiting you?** For me, activecampaign ties together email engagement data with contact history. When i'm preparing for a project briefing or trying to understand where a client stands, being able to see their interactions gives me quick context. It helps me communicate more thoughtfully and avoid any misalignment. Also the biggest improvement has been in consistency. i can set up automations once and trust that nothing will slip through the cracks. ### 42. Easy-to-Use Email Tool with Predictive Send and Smart AI Suggestions **Rating:** 4.0/5.0 stars **Reviewed by:** Brett M. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2026 **What do you like best about ActiveCampaign?** They are easy to use and offer many tools and insights to improve the quality of your emails. I like predictive send when they send emails based on the best time for each recipient, increasing open rate. Have recently started using their AI software that gives me suggestions based on performance of recent campaigns. **What do you dislike about ActiveCampaign?** The only complaint is that I've found it to be expensive and difficult to downgrade my plan, but to be fair I also don't use all the tools it offers and have not compared price and value with other similar services. **What problems is ActiveCampaign solving and how is that benefiting you?** Helps me reach more people with emails campaigns, helping me to nurture a larger group of potential customers that I otherwise would have little or no connection with. Their software has helped me improve my email marketing skills. ### 43. Easy to Use - Marketing Automation & Email Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Kristen R. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2019 **What do you like best about ActiveCampaign?** The entire system is very WYSIWYG and easy to use. We've been using them for 7+ years and are overall still happy with using them as our email marketing platform. **What do you dislike about ActiveCampaign?** Since adding their AI functions, it seems like many other functions are breaking or not working properly - small things like the image library, auto save, etc. **What problems is ActiveCampaign solving and how is that benefiting you?** We needed a reliable, trustworthy platform for sending a large amount of emails. We have several brands all within one company and need to be able to segregate lists. Active Campaign allows us to do that. ### 44. My ideal Analytics and Automation Platform with end to end visibility that improves decision making **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas L. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about ActiveCampaign?** I like Activecampaign that it brings together automation, CRM functionality and customer communication in one single platform. The basic reporting tools are very surprisingly robust. I can quickly pull pre-built dashboards to see leads by source, campaign or month and the email and landing page performance reports give my team immediate insight into what's resonating and what's not. The ROI analytics are a big highlight. I can finally compare marketing investments across channels in a meaningful way, linking spend to actual leads, opportunities and revenue. **What do you dislike about ActiveCampaign?** I haven't run into any blockers that impact my day to day work. It has been a strong fit for my team and my workflows. **What problems is ActiveCampaign solving and how is that benefiting you?** I depend on the revenue analytics to understand how leads move through my funnel. Tracking conversion rates, stage velocity and multi touch attribution has helped me pinpoint exactly where prospects get stuck and which marketing activities contribute most to closed won deals. This level of insight makes forecasting and process optimization much more accurate. It gives me the visibility i need to make informed decisions, streamline operations and help the rest of the organization stay aligned. The analytics capabilities are truly one of the biggest reasons i rely on it every day. ### 45. Powerful Yet Easy Automation Builder for Personalized Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony H. | Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign strikes a rare balance between power and usability. The automation builder is the standout. It lets you design highly personalized, behavior-based journeys without needing a developer. You can move far beyond basic drip campaigns and build logic that actually reflects how prospects and customers behave in the real world. **What do you dislike about ActiveCampaign?** Reporting, while solid, can be unintuitive in spots. Some insights require digging or exporting data rather than being immediately visible in dashboards. **What problems is ActiveCampaign solving and how is that benefiting you?** A key problem it solves is manual workload. Repetitive tasks like lead nurturing, follow-ups, tagging, and updates happen automatically. That frees up time to focus on strategy and revenue-driving work instead of admin tasks. From a performance standpoint, ActiveCampaign makes it easier to see what’s working and what isn’t. Having engagement data tied directly to contacts and deals helps make smarter decisions faster. ### 46. Easy to Use, Seamless Google Sheets Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Manny O. | Practice Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** I find AC easy to use and appreciate its ability to integrate with Google Sheets. **What do you dislike about ActiveCampaign?** The pricing is a bit costly. Currently, the ROI is not as good as it should be. But I think that is more because I have not optimized my emails and automations. **What problems is ActiveCampaign solving and how is that benefiting you?** We were using Constant Contact a few years ago before switching to AC. At that time, we switched because we wanted more automation, integration, and better performance. We did a lot of research before settling on AC. Price vs features vs reviews. ### 47. ActiveCampaign saves us time and money **Rating:** 5.0/5.0 stars **Reviewed by:** Grace P. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2024 **What do you like best about ActiveCampaign?** ActiveCampaign has significantly improved the efficiency of our business processes as well as those of our clients. By streamlining operations and automating tasks, we have been able to save valuable time and resources, ultimately leading to greater cost savings. With ActiveCampaign, we have experienced a noticeable increase in productivity and effectiveness, allowing us to focus on delivering exceptional value to our customers. **What do you dislike about ActiveCampaign?** ActiveCampaign can be a little slow to load sometimes, mainly the automation screens can take a little time to respond. The automation reporting can also be a little tricky. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign takes manual outreach tasks and makes it quick and easy by enabling us to automate the process in a way that feels natural to the recipient. We can easily run A/B tests and optimise our campaigns. ### 48. Good Integrations and Automation Capabilities, but don't trust their sales people **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** Straightforward integrations with CRM and Product for data foundation, automation capabilities. **What do you dislike about ActiveCampaign?** Don't trust their sales and verify everything yourself. When negotiating our initial contract the sales person didn't look out for our interests, avoided mentioning critical, very recent changes such as how contact limit is calculated for new accounts, and was solely focused on getting information about our business that would help them justify a high price and no discount. Once we brought the withheld information up, we were told that it's actually our responsibility to read all their articles about any changes on their website before signing the contract and they have no obligation to inform us. Support keeps closing conversations after a couple minutes of inactivity. **What problems is ActiveCampaign solving and how is that benefiting you?** Data-based segmentation, lifecycle automation for SaaS clients ### 49. Activecampaign Keeps Multi-Team Marketing Aligned with Calendars and Budgeting **Rating:** 4.5/5.0 stars **Reviewed by:** Geetha K. | Senior program manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about ActiveCampaign?** one feature i daily use is the marketing calendar. Coordinating across multiple teams including content, PR, digital and product marketing can get chaotic. Activecampaign helps me maintain a clear, department-wide view of what is launching and when. It keeps everyone in my team aligned and prevents overlap. The budgeting tools provided are a major differentiator. I can assign top-down budgets to different teams, track open to spend , ensure compliance and manage workflows and approvals without chasing spreadsheets or emails. **What do you dislike about ActiveCampaign?** I dont have any significant dislikes at this point. everything has worked as expected. **What problems is ActiveCampaign solving and how is that benefiting you?** One of the biggest advantages for me is how easy it is to manage complex, multi channel programs. I'm often juggling online ads, social campaigns, email sequences, video launches and virtual events at the same time. Activecampaign helps be build and optimize all my program assets from landing pages, emails , campaigns and track objectives, performance and costs. I dont have to manage multiple disconnected systems. ### 50. The Swiss Army knife among email tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about ActiveCampaign?** The versatility. The individual tags that can be assigned. The link tracking. The reports and the app, where I always have quick insight into the open rate, etc. I write my newsletter once a week. Templates are easy to copy, and once everything is set up, it works quite simply. **What do you dislike about ActiveCampaign?** The price. From 500 subscribers, the price rises rapidly. However, with 500 subscribers, you obviously don't earn enough money to easily pay this monthly price. It would be better if it started at 1000 subscribers or if there was an intermediate level, like 750 subscribers. And of course, you first have to figure out where everything is. There are simply numerous possibilities, and this can be very confusing, especially for beginners. I don't find the tutorials really helpful. It works great with Wordpress. **What problems is ActiveCampaign solving and how is that benefiting you?** This question is poorly translated into German and makes no sense. If you are asking about issues with Active Campaign, then for me as a small business owner, it is certainly the price. From a technical aspect, I haven't had any problems so far - fortunately. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - 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[WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WooCommerce Subscriptions](https://www.g2.com/products/woocommerce-subscriptions/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zanda (formerly Power Diary)](https://www.g2.com/products/zanda-formerly-power-diary/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [ZE Point of Sale](https://www.g2.com/products/ze-point-of-sale/reviews) - [ZeroBounce](https://www.g2.com/products/zerobounce/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,432 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,300 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (937 reviews)