--- title: Bing Ads Reviews meta_title: 'Bing Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 384 reviews by the users' company size, role or industry to find out how Bing Ads works for a business like yours. aggregate_rating: rating_value: 3.5 review_count: 384 scale: '5' date_modified: '2026-06-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Bing Ads Reviews **Vendor:** Microsoft **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 3.5/5.0 **Total Reviews:** 384 ## About Bing Ads Microsoft Advertising, formerly known as Bing Ads, is an online advertising platform developed by Microsoft that enables businesses to create and manage pay-per-click (PPC) advertising campaigns. These ads appear on search engines such as Bing, Yahoo!, and DuckDuckGo, as well as on various partner websites, mobile apps, and videos. The platform offers a range of ad formats, including text ads, product ads, and multimedia ads, allowing advertisers to reach a diverse audience and drive traffic to their websites. Key Features and Functionality: - Diverse Ad Formats: Microsoft Advertising supports various ad types, including responsive search ads, product ads, and multimedia ads, enabling advertisers to choose the format that best suits their marketing objectives. - Product Ads: These ads display rich product information, such as images, prices, and descriptions, directly in search results, enhancing visibility and engagement. - Integration with Google Ads: Advertisers can import their existing Google Ads campaigns into Microsoft Advertising, facilitating a seamless transition and efficient campaign management. - Advanced Targeting Options: The platform offers robust targeting capabilities, including demographic targeting, location targeting, and device targeting, allowing advertisers to reach their desired audience effectively. - Analytics and Reporting: Comprehensive reporting tools provide insights into campaign performance, enabling data-driven decision-making and optimization. Primary Value and User Solutions: Microsoft Advertising provides businesses with a powerful platform to increase their online visibility and reach potential customers across multiple channels. By offering diverse ad formats and advanced targeting options, it helps advertisers deliver relevant and engaging content to their audience, leading to higher click-through rates and improved return on investment. The integration with Google Ads simplifies campaign management for those already familiar with PPC advertising, while the comprehensive analytics tools support continuous performance improvement. ## Bing Ads Pros & Cons **What users like:** - Users find Bing Ads to be **easy to use** , appreciating its straightforward setup and intuitive navigation features. (2 reviews) - Users value the **direct advertising capabilities** of Bing Ads, particularly for targeting B2B audiences effectively. (1 reviews) - Users value the **extensive audience reach** of Bing Ads, benefiting from access to Microsoft Audience Network. (1 reviews) - Users value the **easy navigation** of Bing Ads, enhancing their ability to manage campaigns effectively. (1 reviews) - Users value the **excellent customer support** from Microsoft, aiding in setup and troubleshooting with ease. (1 reviews) - Easy Setup (1 reviews) - Optimization Algorithms (1 reviews) ## Bing Ads Reviews ### 1. Time-Saving Google Ads Imports & Smarter B2B Targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Conor J. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Bing Ads?** Love the ability to be able to import directly from Google Ads to get the account setup - this saves huge amount of time setting up accounts and means we don't need to duplicate work. Also the AI assistants added in have been helpful in refining the campaigns for the Bing platform, and additional targeting options for B2B are much more accurate and more granular than other platforms. We also get a lower CPC due to the lower competition on the platform. **What do you dislike about Bing Ads?** Lower volume of searches mean scale isn't always there. The algorithm is also not as refined as the market leader when using less targeted ads or AI driven targeting, so I find I need to really rely on the targeting options to refine my audience more rather than relying on AI. I've also needed some support with billing historically and struggled to reach someone - this was a while ago now, so not sure if anything has changed here. **What problems is Bing Ads solving and how is that benefiting you?** Scaling and diversifying spend across platforms to reach in-market audiences and generate leads. ### 2. Effortless Google Ads Import Makes Microsoft Campaign Setup Faster & Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Shake Dawood A. | Performance marketing executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Bing Ads?** I like how easy it is to import campaigns from Google Ads. This makes campaign setup faster because advertisers can quickly replicate existing campaigns and then optimize them for the Microsoft network without starting from scratch. It is very easier for businesses who want to get started immediately **What do you dislike about Bing Ads?** One thing I dislike about Microsoft Advertising is the comparatively lower search volume when compared to larger advertising platforms. Since the audience on Bing is smaller than on Google Ads, campaign scalability can sometimes be limited, especially for niche keywords or highly competitive industries. Another drawback is that some campaign management features & automation capabilities are not as advanced or refined as those available in Google Ads **What problems is Bing Ads solving and how is that benefiting you?** Microsoft Advertising helps solve the problem of reaching additional search audiences beyond traditional search advertising platforms. Many businesses focus only on Google Ads, which means they may miss potential customers who use other search engines. Microsoft Advertising allows advertisers to capture this additional demand and expand their reach. ### 3. Strong ROI with Bing Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Bing Ads?** We use bing ads for one of our SAAS products. We find it can work better than Google ads and we get a good ROI with Bing Ads. **What do you dislike about Bing Ads?** Smaller market share compared to Google, making it difficult to scale campaigns to reach large audiences **What problems is Bing Ads solving and how is that benefiting you?** It help us overcome high competition and rising costs while reaching a distinct, high-value demographic. ### 4. Great ROI and a Smart Google Ads Complement, Though Reach Is Lower **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren K. | Volunteer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Bing Ads?** We get great RIO from Bing Ads- it's a great tool to compliment our Google Ads spend **What do you dislike about Bing Ads?** It does tend to be cheaper than Google Ads - but there a lower reach and traffic. **What problems is Bing Ads solving and how is that benefiting you?** Reaching a valuable search driven customer without the high cost and saturation of domination platforms. ### 5. Outstanding Customer Service Compared to Other Paid Media Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Gerardo E. | Paid Ads Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Bing Ads?** Customer service is a lot better than other paid media platforms. **What do you dislike about Bing Ads?** I don't like it's interface. It's complicated spite the campaign creation it's pretty similar (or 100% equal) than Google Ads. **What problems is Bing Ads solving and how is that benefiting you?** Reaching other audiences within my target. ### 6. Great Platform for Advertising on the Bing/Microsoft Search Network **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Bing Ads?** Bing Ads enables me to advertise directly to people using Bing search engine. Specifically targeting he USA where Microsoft has a greater share of searches, specifically when targeting B2B. As a platform it is easy to use and it has an import from Google Ads feature that makes implementation and set up extremely easy. Microsoft Customer support is also great as their reps help with set-up and trouble shooting. **What do you dislike about Bing Ads?** Its would be great if Bing had greater coverage across the UK and EU - but overall a very easy system to use and not much to dislike about it **What problems is Bing Ads solving and how is that benefiting you?** Bing ads simply enables me to target prospects that are based in the USA across all states, Bing has good coverage in the USA thus it is a core channel to use for lead generation. Enabling us to be at the top of the search rankings in a paid for position has generated loads of leads for our business and it benefits us greatly. ### 7. Nice Platform for Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Vinod Kumar S. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2025 **What do you like best about Bing Ads?** Easy Navigation More granular control Easy to optimize Lower cpc compare to other advertising platform Access to Microsoft Audience Network Automated Campaign Options **What do you dislike about Bing Ads?** Limited volume compared to Google Ads Quality traffic No target CPA control at Ad group level **What problems is Bing Ads solving and how is that benefiting you?** limited reach and control in online advertising, specially on the search network, compared to Google Ads. It offers unique demographic targeting options and lower costs. ### 8. Additional option to reach a different user base **Rating:** 3.5/5.0 stars **Reviewed by:** Kali Charan R. | Assistant Vice President of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2024 **What do you like best about Bing Ads?** Bing Ads offers the option to reach a user base that uses Bing instead of Google, which constitutes 10% of users. A set of enterprise customers are available on Bing Ads. There is less competition and a lower budget requirement compared to Google Ads. It also provides options to connect with multiple tools. **What do you dislike about Bing Ads?** User interface is not inteactive and easy to use. **What problems is Bing Ads solving and how is that benefiting you?** I am running a PPC campaign across multiple channels. To ensure an omnichannel experience and achieve priority placement across all channels, I began using BingAds to target enterprise customers. It provided the option to easily transfer Google Ads to Bing with just one click. ### 9. UX for evil **Rating:** 0.0/5.0 stars **Reviewed by:** Tomas B. | Senior Search Marketing Specialist, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Bing Ads?** It can potentially reach an audience not covered by Google **What do you dislike about Bing Ads?** - Imported Google campaigns - Crazy traffic from countries we've never targeted - Turns out remarketing campaigns import as generally open campaigns with zero restrictions if the pixel isn't perfectly set up - Pause campaigns - Get new invoice - Pause again, presuming I've slipped up - Check again, STILL ACTIVE - Transpires, on upload they default you into a setting that allows them to AUTOMATICALLY reactive your campaigns so long as Google is is active. - Support refuse any sort or refund or to even transfer to manager. - One of the most sinister business models I've seen. Pure short-term-ism **What problems is Bing Ads solving and how is that benefiting you?** New reach ### 10. Useful Digital Advertising Platform To Keep In Rotation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Bing Ads?** Bing Ads has some great placements that are not offered in Google or elsehwere. Since the platform is less popular, CPCs and overall costs tend to be lower as well. The Google import feature allows for quick pariody across engines. **What do you dislike about Bing Ads?** Reps are less aviable then they used to be, and we need to rely are general support more often. Features of the platform are not unique and tend to copy whatever Google is doing. Some of the inventory can have spam leads, even though it is cheaper. **What problems is Bing Ads solving and how is that benefiting you?** Allows us access to additional paid search/native inventory not aviable withing Google. ### 11. Reliable addition to your media plan **Rating:** 3.0/5.0 stars **Reviewed by:** Nikita M. | Manager - Digital Activation, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2023 **What do you like best about Bing Ads?** The Keyword competition is not very high and with the great push to bing and microsoft co-pilot, the audience quality is better. The ads are more economical. The ads are easy to implement and there is no problem in integrating it in your media plan. I have not yet used the customer support, so will refrain from commenting. **What do you dislike about Bing Ads?** There is still a lot of audience that do not use bing. While this is changing there are times the budget remains unconsumed. I do not end up using bing ads as frequently as I would like though. **What problems is Bing Ads solving and how is that benefiting you?** Gain awareness and consideration to drive sales or customer acquisition. ### 12. Reviewing Bing Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Mila D. | SEM spesialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Bing Ads?** The fact that the competition is quite low atm and that you have Chat GPT integrated into it. **What do you dislike about Bing Ads?** The overal user interface. It is very complicated to navigate htrough it. And it is not intuitive at all! **What problems is Bing Ads solving and how is that benefiting you?** It helps my clients advertise on one of worlds most popular search engines. We wanted specifically to increase visibility among the B2B audience. ### 13. Worst advertising platform from many that I tried **Rating:** 0.0/5.0 stars **Reviewed by:** Alexander K. | Human Resources Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Bing Ads?** Nothing. This service has not only wasted my time and money. Although their advocates are cordial and use nice words, they are incompetent and illiterate and lie most of the time. **What do you dislike about Bing Ads?** I signed up with microsoft advertising a month ago. At first, they were very cordial and promised to help. They promised to give me a coupon for $500 which they never did. Instead, they kept delaying my campaign because of bugs in their UET tag helper, very slow response, advertising advocates that had no idea of the state of my campaign, absolutely no help in setting up the campaign, and many other issues. Their advocates could not answer even the simplest of questions and always relegated them to their specialists, who took days and weeks to respond. Their website is full of bugs that couldn't even accept a valid credit card, no provisions for PayPal or Bank ACH. As a result, I had over 1000 clicks during the month, with zero conversions, although, during this time, I got many conversions with my google organic search. Finally, because of their own incompetence, and their inability to help me, they decided to take all my money and audit my website contents. They said that my math education website presents "high risk to consumers and other advertisers". This is a service that advertises adult services and porn, yet, a website to help children learn math is a "high risk to consumers and other advertisers". What is even more alarming, is that the company which allegedly is committed to transparency (at least according to their own guidelines) could not come up with a single reason why they regard my website as "high risk to consumers and other advertisers". According to them, revealing their reason for closing my account forever, would pose a privacy and security violation. This is a complete SCAM. This company is fraught with incompetent and illiterate employees and signing up with them is a complete waste of money and time. Do your own research, before signing up, but, you will end up in the same state that I am in, today. **What problems is Bing Ads solving and how is that benefiting you?** Search advertising. I was expecting at least a single conversion, but didn't get any after spending over $400. I wasted so much time with them, and during the hot back-to-school season. ### 14. Bing Ads - Is this right for you? **Rating:** 3.5/5.0 stars **Reviewed by:** Kharim T. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2023 **What do you like best about Bing Ads?** I like that the fact that Bing gives people the opportunity to advertise on their network. If we want to gain more clients or customers then Bing is a great place to start. **What do you dislike about Bing Ads?** Bing Ads should try to make their platform tailored to mobile users since most people use their phones to browse the internet. That would make a big difference. **What problems is Bing Ads solving and how is that benefiting you?** The ease of putting my business out there for others to see. Targeting new cuatomers. ### 15. Competetion to google ads **Rating:** 4.0/5.0 stars **Reviewed by:** prakhar j. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Bing Ads?** Bing Ads allows you to tap into a large and diverse user base. Bing is the default search engine for Microsoft devices, including Windows computers and Xbox consoles. Additionally, Bing powers the search results for other platforms such as Yahoo, AOL, and DuckDuckGo. By advertising on Bing Ads, you can reach an audience that may not be exclusively using Google. **What do you dislike about Bing Ads?** While Bing Ads provides basic demographic targeting options, it may not offer the same level of advanced targeting capabilities as Google Ads. Google has been at the forefront of developing sophisticated targeting features and audience segmentation. If precise targeting is a key requirement for your advertising strategy, you may find Bing Ads lacking in comparison. **What problems is Bing Ads solving and how is that benefiting you?** Display ads and search ads ### 16. Trigger happy with account terminations for no reason with zero communication. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Bing Ads?** Nothing. This is now the third account for the third company I've been unable to use Bing Ads at. **What do you dislike about Bing Ads?** I began the process of syncing over ads from Google. I checked to see how they populated the next day, and my account was terminated for being a danger to users and other advertisers. Support provided me with no additional information and told me the decision was final and irreversible. Nothing was running. There was no additional information about how our account violated their policies. There are 10's of Reddit threads with 100's of replies from accounts this has happened to. My company is advertising a SaaS platform and every single one of our competitors is on Bing. We've never had issues with Google and spend quite a bit of money with them each month. **What problems is Bing Ads solving and how is that benefiting you?** None, I've been completely unable to use this account with no visibility into why and no alternate path forward. Support has been useless. ### 17. Marketers forget to purchase search terms on Bing. Bing comes pre-stalled on windows devices. **Rating:** 5.0/5.0 stars **Reviewed by:** Howard I. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Bing Ads?** Bing comes on all Windows 11 devices. The older demographics, uses Bing and does not switch to Google. You can own your market with Bing for a fraction of the cost. **What do you dislike about Bing Ads?** Bing is somewhat limited in what you can buy and still the largest percentages of searchers on the internet uses Google, followed by Youtube and other video driven platforms. **What problems is Bing Ads solving and how is that benefiting you?** Bing is helping us reach an older demographic that searches for items, in this case, automobiles. Most of our competition ignores Bing and that helps us get the competitive edge. ### 18. Doesn't Work Anymore: Forces You to Use Terrible Automated Software **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2023 **What do you like best about Bing Ads?** It used to be good. I used Manual CPC and got better results than Google Ads. They took away Manual CPC and forced us to use their automated bidding software that doesn't work. I've wasted 100's of thousands of dollars because of this. **What do you dislike about Bing Ads?** They took away Manual CPC and forced us to use their automated bidding software that doesn't work. I've wasted 100's of thousands of dollars because of this. They won't listen. So, I'm lowering my budgets and cutting lots and lots of keywords. It's too bad. This company has really gone south. **What problems is Bing Ads solving and how is that benefiting you?** They are not solving anything. They just keep dragging their feet. They keep forcing us to you their terrible bidding software that doesn't work. I'm losing more and more money all the time. ### 19. Deceptive BUsiness Practices on MIcrosoft Ads **Rating:** 0.0/5.0 stars **Reviewed by:** Jeffrey S. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Bing Ads?** Frankly wasn't much to like their platform is very hard to navigate **What do you dislike about Bing Ads?** Microsoft allows you to migrate your existing Google ads campaign settings to all but negative keywords. Even worse, if you pause the microsoft campaign somehow, they can revert to the previous Google ad settings and restart your account. I found out when I realized they did not include negative keywords. They concealed this practice, ea s a result, we paused account 3x before realizing what they were doing it cost us over 3,000 dollars Jeffrey Smedley, President High Performance Systems **What problems is Bing Ads solving and how is that benefiting you?** Frankly they deceived us out of 3000 doalrs ### 20. Review as a PPC specialist **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Bing Ads?** The tend to be a bit cheaper than Google Ads and the audience is a bit different as well. The platform seems to draw more desktop users. The interface is similar to Google Ads, so it's nice in the way that I learned Google Ads first, and was able to jump to Bing Ads without any problems. **What do you dislike about Bing Ads?** Sometimes when using exact match and phrase match, Bing Ads is not as intuitive. Google seems to do a good job predicting what our business needs, and shows Ads to relevant people. Meaning Google usually produces better search terms than Bing Ads. **What problems is Bing Ads solving and how is that benefiting you?** Our problem is getting physicians to our website. Bing helps by driving that type of traffic to our website through search PPC markeitng, with management of the platform of course. ### 21. Bing Ads is a powerful, user-friendly platform for creating and managing digital ad campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Roshan S. | Associate Director, Performance Marketing, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Bing Ads?** The most helpful thing about Bing Ads is that it is a cost-effective way to advertise online. Bing Ads is an easy-to-use platform for advertisers of all sizes and allows you to create, manage easily, and track campaigns in a convenient dashboard. The platform also has several features, such as audience targeting, keyword research, and automated bidding, that allow you to maximise the effectiveness of your campaigns. Additionally, you can use Bing Ads to reach a larger audience over and above Google Ads. The upsides of using Bing Ads include low costs, easy setup, and a unique and incremental reach. **What do you dislike about Bing Ads?** The least helpful aspect of Bing Ads is that getting started can often be challenging. The platform is not as intuitive as other online advertising platforms, such as Google Ads, and it can take some time to understand the different features. Additionally, the reach of Bing Ads is considerably smaller than that of Google, meaning it can be challenging to get the same level of exposure for your ads. Along with this, the cost of clicks on Bing Ads tends to be higher than on other platforms, making it more expensive to run campaigns. Finally, the reporting and analytics available in Bing Ads are not as comprehensive as those of different media, meaning it can be challenging to track the success of campaigns and optimise them at a very granular level. **What problems is Bing Ads solving and how is that benefiting you?** 1. Increase Reach: Bing Ads helps businesses increase their reach by connecting them to millions of people who use Bing and its partner sites daily. 2. Boost Brand Awareness: Bing Ads allows businesses to enhance their visibility, as it will enable them to create ads that appear prominently in search results and on websites that partner with Bing. 3. Improve Ad Performance: Bing Ads allows businesses to track and optimise their ad performance in real-time, so they can quickly identify what’s working and what’s not and make changes accordingly. 4. Target Specific Customers: Bing Ads provides businesses with powerful targeting capabilities to target their ads to the exact audience they want to reach. 5. Reduce Ad Spend: Bing Ads allows businesses to set a daily budget for their campaigns to control their ad spend and reduce costs. ### 22. Don't miss out on bing Brower users **Rating:** 3.5/5.0 stars **Reviewed by:** Diksha B. | Senior Digital Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2023 **What do you like best about Bing Ads?** Very easy campaign set ups as it provides to connect your Google ads. Uselful and best way to not to miss out on any of your audience **What do you dislike about Bing Ads?** The interface could have been better. Rest all is good **What problems is Bing Ads solving and how is that benefiting you?** Helping me reach edge browser users. And takes less time to set up marketing campaigns ### 23. Best advertising tool for Microsoft platform :) **Rating:** 3.5/5.0 stars **Reviewed by:** Ashiqnavaz S. | Performance Marketer, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Bing Ads?** We can get high reach including Bing search engine, Yahoo, and AOL search networks. Lower ad cost. Advanced targeting options. **What do you dislike about Bing Ads?** Not being a viral search engine, you may see lower traffic on your site via Bing ads. Limited 3rd party integrations **What problems is Bing Ads solving and how is that benefiting you?** It increases the visibility of my business with a lower cost per impression & clicks. I can tap new potential customers by running campaigns on Bing. It ultimately helps to increase revenue and growth. ### 24. Great tool for paid advertising outside of Google. **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy T. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Bing Ads?** The ability to reach millions of users on Bing through search and shopping ads. We're able to budget and bid effectively and use alongside or Google Ads platform to maximise our reach to customers. **What do you dislike about Bing Ads?** I feel the platform is very outdated in style and needs a bit of a refresh, similar to the Google properties. Bing needs to adopt much more automation including their version of performance max. **What problems is Bing Ads solving and how is that benefiting you?** Allowing us to reach new customers outside of Google. Being able to run multiple accounts for different websites in a user-friendly platform, albeit a little outdated. ### 25. Powerful Search Ads Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Bing Ads?** Operating as a search engine ad platform for Bing, I find Bing Ads extremely powerful due to its in-depth audience targeting parameters. Additionally, I have had stellar interactions with their account managers and support teams alike. Otherwise, it operates very similarly to platforms like Google Ads. **What do you dislike about Bing Ads?** I have the occasional issue with Bing Ads flagging a product due to inapplicable reasons or failing to display a page, but they are often quick to resolve. **What problems is Bing Ads solving and how is that benefiting you?** Helps access a search engine other than Google which is of heavy use by some of my target demographics for clients. I find it a powerful driver for revenue as well. ### 26. Bing ads fir search campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Bing Ads?** More control over keywords and negatives than there is in Google ads. Keyword research is more insightful. **What do you dislike about Bing Ads?** Conversion tracking doesn't pull automatically from Google's set up. **What problems is Bing Ads solving and how is that benefiting you?** When you exhaust searches on Google, you can move to Bing and get more of the same, because it also powers Yahoo search, too and can reach another 10-20% of the US market. ### 27. Google Ads competitor **Rating:** 4.0/5.0 stars **Reviewed by:** Dr. Srishti J. | Postdoctoral Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Bing Ads?** Less Competition Bing Ads typically have less competition. This can translate into lower costs per click and potentially higher conversion rates. **What do you dislike about Bing Ads?** Bing's search volume is generally lower than that of Google. This lower search volume can result in fewer impressions and potentially lower click-through rates. If your target audience primarily uses Google for search, you may miss out on valuable exposure by focusing too heavily on Bing Ads. **What problems is Bing Ads solving and how is that benefiting you?** Search ads and display ads ### 28. It's not Google, but good for branded search **Rating:** 4.0/5.0 stars **Reviewed by:** Eric W. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Bing Ads?** They've made it pretty easy to import campaigns from Google **What do you dislike about Bing Ads?** Non-branded search has performed very poorly **What problems is Bing Ads solving and how is that benefiting you?** Defensive spend, ensuring we're taking more real estate on branded searches ### 29. Microsoft Acquisition of Linkedin Brings New Targeting Features **Rating:** 4.0/5.0 stars **Reviewed by:** Cody M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Bing Ads?** It's a way to target deeper demographics offered by Linkedin. **What do you dislike about Bing Ads?** Obviously, the market share is much lower than Google. **What problems is Bing Ads solving and how is that benefiting you?** We can target by industries which commonly engage us for services. ### 30. Good Supplement to Google Ads If You Do Search Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Judith R. | Senior Performance Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Bing Ads?** Bing Ads copied Google Ads' best features as much as possible so it's not such torture to learn a brand new advertising software. It has about 10% of the volume so it's a good supplemental advertising channel when you need more space to grow. **What do you dislike about Bing Ads?** Microsoft is an even greedier version of Google and has taken ridiculous liberties in match types in terms of close variants. Just because Google is doing it doesn't mean that Microsoft should too. **What problems is Bing Ads solving and how is that benefiting you?** For the dinosaurs who search on Bing, it has been very helpful to reach them and get them interested in the businesses that we advertise there when we are looking to expand our reach. ### 31. Very similar to Google Ads, but gets a lower return. **Rating:** 2.5/5.0 stars **Reviewed by:** Michael C. | Search Engine Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2022 **What do you like best about Bing Ads?** Bing Reps, are really helpful. They offer good recommendations and pay attention to your budget. **What do you dislike about Bing Ads?** UI can get very glitchy, you cannot target by store locations, audience segmentations are very limited. **What problems is Bing Ads solving and how is that benefiting you?** Reach new customers and drive traffic to the website/app. ### 32. Useful for US **Rating:** 4.0/5.0 stars **Reviewed by:** Paul M. | User Acquisition Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2023 **What do you like best about Bing Ads?** Offers extra search capacity in US - good for protecting brand **What do you dislike about Bing Ads?** Targeting for non-brand less precise than Google **What problems is Bing Ads solving and how is that benefiting you?** To help grow sales in US and other markets ### 33. One Of The Cheapest Native Advertising Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Sudipto K. | Digital Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Bing Ads?** The fact that you only pay when someone clicks on your ads. Also, there is no minimum starting fee and you can go with any budget. It is also quite cheaper than Google ads. **What do you dislike about Bing Ads?** It does not have as many advertising target features as Google ads and reporting wise also it's a bit weak. Also, the support team is not very active and you may have to wait days to resolve your queries. **Recommendations to others considering Bing Ads:** If you are looking for a cheaper alternative to Google ads which has a better click-through rate, Bing Ads will be your best friend. Also, it will help you to reach people who have more purchasing power. **What problems is Bing Ads solving and how is that benefiting you?** The amount of traffic that we get from Bing ads converts at a higher rate with a lower cost compared to Google Ads. Also, the quality of traffic is very good compared to other ad platforms that operate at a similar pricing setup. ### 34. A great compliment to Search strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2022 **What do you like best about Bing Ads?** Being able to import everything from Google Ads - and the account management **What do you dislike about Bing Ads?** The design is not aesthetically pleasing. The limit of ads per ad group is smaller than Google **What problems is Bing Ads solving and how is that benefiting you?** Helps to reach incremental users than what we can capture via Google Ads ### 35. Useful, Not Quite As User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Bing Ads?** Bing Ads is a great way to catch overflow traffic that you're not able to catch on Google. The direct import feature from Google to Bing is incredibly helpful and I'm glad that they provide it despite it being essentially an admission of its secondary status. Overall setup can replicate Google pretty well. A few additional integrations with LinkedIn recently have actually proven to be pretty interesting testing features, too. **What do you dislike about Bing Ads?** Bing is definitely a much slower platform with a lot of non-user-friendly features. The navigation is a bit of a mess, the offline Bing Ads Editor is incredibly slow and clunky (wish they'd just copy Google's completely here), the indlexibility of downloading reports is a huge pain, and the lack of integration with Google Sheets/Data Studio is also a pain point as far as gathering data to share with clients. **What problems is Bing Ads solving and how is that benefiting you?** Adding additional search volume at a more competitive CPC for our clients – particularly in the B2B space where most user are older and/or primarily use PCs and their default browser. ### 36. Very good, and competitive with regards to Google ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Bing Ads?** Very good, and competitive with regards to Google ads. Quicker than google ads, and catching up with them when it comes to the technology they offer. Very good alternative for Bing. **What do you dislike about Bing Ads?** It can sometimes be a pain to have to strategise differently as the functionalities to an extent are an older version of google with tweaks. This is clearly improving though. **What problems is Bing Ads solving and how is that benefiting you?** It helps have a good presence on the bing side of digital marketing and being able to market to the full extent when it comes to PPC. Its important to not just have google covered. ### 37. Like Google Ads, but slower **Rating:** 3.0/5.0 stars **Reviewed by:** Elias V. | Senior Paid Search Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Bing Ads?** Bing Ads does everything Google Ads does, only slower, and later than Google Ads does it. I do like that Bing unashamedly steals Google's best features so that we don't have to learn 2 entirely different programs! It functions the same as Google Ads at its heart. **What do you dislike about Bing Ads?** Bing Ads is much, much slower to respond in its interface than Google Ads, its constant pop-up notifications are annoying (I shouldn't have to click out of a tile saying "you will not see this alert for 30 days" every single day), and support staff is just plain bad. **Recommendations to others considering Bing Ads:** Invoices arrive LATER than Google Ads invoices, and the interface isn't as smooth, but Bing will copy every good thing that Google does here, so if you're capable of using Google Ads, you're capable of using Bing Ads as well. **What problems is Bing Ads solving and how is that benefiting you?** Our agencies have reached Android (mobile) users with more frequency, since Bing has been the built-in search engine on their phones. We're also able to decrease overall Cost-Per-Click for Paid Search when incorporating Bing Ads, since that engine is less competitive. ### 38. Don't recommend, they are thieves! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2022 **What do you like best about Bing Ads?** It did bring me some business. Was easy to set up. **What do you dislike about Bing Ads?** I will never use them again. Microsoft constantly changes your keywords and settings to make more money from your account. They kept changing things to make more money off of my campaign with words that were not relevant to my business. When you bring this to their attention, they only refund about 25% of your money. I had been advertising with them for three years, all of a sudden, they turned on their automatic recommendations setting on my account, which let them create a new campaign. I went from paying them around $1,000 to $1,200 a month for years to being chared over $3,200 in 3 weeks. When I told them someone had created a new unauthorized campaign, they said a setting allowed them to create a new campaign on my behalf. I never turned on this setting, and it hadn't been on in three years, so they had to turn it on. When I asked for a refund, they said they would only refund $700 of the $3,200 they charged. This company is a bunch of thieves praying on small companies. I do not recommend them! I have been using Google Adwords for the same amount of time and have never had the problems I have had with Microsoft/Bing. **Recommendations to others considering Bing Ads:** Find another way to advertise. They are not worth the headache! **What problems is Bing Ads solving and how is that benefiting you?** None, because I am not using them anymore. ### 39. Bing Ads is Fine, But Leaves Much to Be Desired **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Bing Ads?** The back end sync, for things like product catalogs, seems to be much quicker than Google Ads. **What do you dislike about Bing Ads?** Functionality and reporting wise, not nearly as many features as Google Ads. Also, the targeting can be strange because people that will see a Bing Ad tend to be a very specific subset of customers, not nearly as broad as Google reaches. **What problems is Bing Ads solving and how is that benefiting you?** Bing and Google both have been used as top of funnel customer acquisition products. The eyeballs Bing Ads has are undeniable, just perhaps not as high of quality as Google, depending on your product. ### 40. Excellent customer support and good quality traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Bing Ads?** I have been using Microsoft (BingAds) for about five years. Their traffic is very solid, and their customer support is just excellent. All US-based personnel and you're not re-routed to somewhere overseas, where it makes it challenging to communicate. **What do you dislike about Bing Ads?** Their marketing partner websites do not always bring the best quality traffic. So, in your portal, it's essential to let your campaigns run for 1-2 months and then do the tweaking. Most likely, you would realize that some of those partners' websites will bring poor traffic, so you will need to remove them manually. **Recommendations to others considering Bing Ads:** If you're looking to speak to personnel that is primarily US-based - Microsoft Ads is the right place to be. **What problems is Bing Ads solving and how is that benefiting you?** Recently, I called about creating an experimental campaign. The rep had me with that and even set it up, then sent me an email when it was all set up. Right now, the experimental campaign is running much better than the original one. ### 41. Good complementary ads for SEM strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Liliana M. | Paid Performance/SEM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Bing Ads?** Bing ads ias a good complementary ads platform for SEM strategy depending on your target audience and budget. Good option to add to Google Ads and Youtube for example. Also good to gain bigger brand territory using branded ads also trough Microsoft search. **What do you dislike about Bing Ads?** The platform is a bit outdated compared to some competitors and mainly theres fewer campaigns types available for most markets (eg. dsa, shopping) **What problems is Bing Ads solving and how is that benefiting you?** SEM extra channels, trying to acquire first time buyers in new acquisition channels ### 42. Bing Ads makes it easy to run ad campaigns for our clients. **Rating:** 4.5/5.0 stars **Reviewed by:** Parrish M. | Paid Search Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2021 **What do you like best about Bing Ads?** How similar the interface is to Google Ads, and how it is just as easy to use as Google Ads. **What do you dislike about Bing Ads?** The interface, while similar to Google Ads, isn't as crisp and clean as GA. That is more so a nitpick from me than anything Bing itself. **What problems is Bing Ads solving and how is that benefiting you?** We are using Bing Ads to run ad campaigns for our clients who use Bing Ads for their search ads. We can run and monitor these campaigns and make edits to them as needed. We can also pull reports and any data required to show our clients how specific campaigns are fairing compared to others. Bing has made it easy to be transparent with our clients on what is working versus what is not. This allows us to be as open with our clients as possible and make changes when requested or required. It is also neat to see trends and share those trends with our clients in real-time without waiting. ### 43. Easy platform if you're familiar with google ads **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Bing Ads?** User friendly interface and similar structure with google ads **What do you dislike about Bing Ads?** some functions can't be done efficiently, ex. bulk edit **What problems is Bing Ads solving and how is that benefiting you?** expanding their markets ### 44. Strongly Recommended To Everyone **Rating:** 5.0/5.0 stars **Reviewed by:** Taher A. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2022 **What do you like best about Bing Ads?** I like the Bing ads Ads placement. The way Bing optimize their ads to show to the audience is really appreciable task **What do you dislike about Bing Ads?** Lack of features compared to other ads platforms such as Google ads. **Recommendations to others considering Bing Ads:** Use Bing ads if you are looking for affordable ads platform **What problems is Bing Ads solving and how is that benefiting you?** I don't find any problem In Bing ads. In fact its cheap to run ads here ### 45. Bing ads is really good platform for ads promotion **Rating:** 4.0/5.0 stars **Reviewed by:** Chamnes P. | Database Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bing Ads?** It show relevant ads to my target and good result **What do you dislike about Bing Ads?** It is alittle costly compare to other ads platform **What problems is Bing Ads solving and how is that benefiting you?** I use to run 1 ads for my project ### 46. Ok, But not as good as Google Ads **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Bing Ads?** Bing itself can reach a supplemental audience to Google. Typically it sees lower CPCs and CACs due to lower competition than on Google. It has an easy integration so you can bulk upload campaigns and keep the same structure as your Google Ads account. **What do you dislike about Bing Ads?** Overall the platform is dated and clunky. Everything takes individual steps, so there is not really a quick way to make multiple changes. Setting up Target CPAs and bid strategies is very time-consuming. **What problems is Bing Ads solving and how is that benefiting you?** I was lowering my search campaign average CPCs and CACs. The budget compared to Google ads was much smaller, but at times it was more efficient. I am no longer running Bing ads. ### 47. Cheap and Best Ads Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Anuj K. | SEO Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Bing Ads?** Its more reliable compared to Google Ads. I like the Bing search engine and use it more frequently compared to Google Ads **What do you dislike about Bing Ads?** Lack of features compared to Google Ads. Maybe they add in future **What problems is Bing Ads solving and how is that benefiting you?** Growing my and client's sites revenue exponentially. ### 48. Advertising on Bings PPC Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Jimmy B. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2021 **What do you like best about Bing Ads?** I love what Microsoft has recently done with Bing Ads (intergrating it with Microsoft Ads), giving it a new network to advertise with Microsoft's Entire platform. I especially love that the PPC Campaigns are cheaper with Bing Ads allowing us to capture a higher audience with a smaller budget compared to the other advertising platforms we use. **What do you dislike about Bing Ads?** I recently haven't found anything i dislike about the platform. However I do think the platform is very confusing to navigate through. **Recommendations to others considering Bing Ads:** If you're considering using Bing, you found a hidden gold mind. A lot of advertising networks avoid this platform due to low traffic, allowing you to capture the same leads for a cheaper price compared to google. **What problems is Bing Ads solving and how is that benefiting you?** With Bing Ads, we're able to advertise to people searching for our services on Bing, getting the first placing at the top of the search engine on specific keywords. We have found Bing Ads to be on par with it's competitors allowing us to capture the same results at a cheaper price. However there is far less traffic on these ppc campaigns. ### 49. Used a free offer **Rating:** 3.5/5.0 stars **Reviewed by:** Cara S. | Freelance Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Bing Ads?** I used a free ad credit from bing. It was as easy as google and *supposedly* reaches a a slightly different viewership. **What do you dislike about Bing Ads?** The ads dashboard is complicated for a beginner to navigate. Also, the real estate for many keywords is highly competitive - and thus expensive, several dollars per click. **What problems is Bing Ads solving and how is that benefiting you?** I gave Bing ads a try, but did not buy additional ads after the free credits were spent. I didn't get any definitive leads through Bing. ### 50. PPC tool for additional Reach **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Bing Ads?** It is an additional tool that gives marketeers the ability to reach additional users that we miss through Google **What do you dislike about Bing Ads?** It is not as detailed as Google ads and has a limited scope **What problems is Bing Ads solving and how is that benefiting you?** Acquiring high intent users and frive results on website ## Bing Ads Discussions - [When is it beneficial to use one over the other?](https://www.g2.com/discussions/bing-ads-vs-google-adwords) - 1 comment, 1 upvote - [Where do Bing ads show?](https://www.g2.com/discussions/where-do-bing-ads-show) - 1 comment - [How do I optimize Bing ads?](https://www.g2.com/discussions/how-do-i-optimize-bing-ads) - 1 comment - [Can you advertise on Bing?](https://www.g2.com/discussions/can-you-advertise-on-bing) - 1 comment - [Are Bing ads effective?](https://www.g2.com/discussions/are-bing-ads-effective) - 1 comment - [View Bing Ads pricing details and edition comparison](https://www.g2.com/products/bing-ads/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+11%3A39%3A14+-0500&secure%5Bsession_id%5D=1bfa02a4-38db-4a76-a240-9a3f05ec7833&secure%5Btoken%5D=5bd2d34c7d3cf77b0f538efefe266ad3fe41b9f74d059f6eb75339926319a12f&format=llm_user) ## Bing Ads Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) ## Bing Ads Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top Bing Ads Alternatives - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,935 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews)