--- title: Bing Ads Reviews meta\_title: 'Bing Ads Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 384 reviews by the users' company size, role or industry to find out how Bing Ads works for a business like yours. aggregate\_rating: rating\_value: 3.5 review\_count: 384 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Bing Ads Reviews & Product Details Microsoft Advertising, formerly known as Bing Ads, is an online advertising platform developed by Microsoft that enables businesses to create and manage pay-per-click (PPC) advertising campaigns. These ads appear on search engines such as Bing, Yahoo!, and DuckDuckGo, as well as on various partner websites, mobile apps, and videos. The platform offers a range of ad formats, including text ads, product ads, and multimedia ads, allowing advertisers to reach a diverse audience and drive traffic to their websites. Key Features and Functionality: - Diverse Ad Formats: Microsoft Advertising supports various ad types, including responsive search ads, product ads, and multimedia ads, enabling advertisers to choose the format that best suits their marketing objectives. - Product Ads: These ads display rich product information, such as images, prices, and descriptions, directly in search results, enhancing visibility and engagement. - Integration with Google Ads: Advertisers can import their existing Google Ads campaigns into Microsoft Advertising, facilitating a seamless transition and efficient campaign management. - Advanced Targeting Options: The platform offers robust targeting capabilities, including demographic targeting, location targeting, and device targeting, allowing advertisers to reach their desired audience effectively. - Analytics and Reporting: Comprehensive reporting tools provide insights into campaign performance, enabling data-driven decision-making and optimization. Primary Value and User Solutions: Microsoft Advertising provides businesses with a powerful platform to increase their online visibility and reach potential customers across multiple channels. By offering diverse ad formats and advanced targeting options, it helps advertisers deliver relevant and engaging content to their audience, leading to higher click-through rates and improved return on investment. The integration with Google Ads simplifies campaign management for those already familiar with PPC advertising, while the comprehensive analytics tools support continuous performance improvement. * * * Seller [Microsoft](https://www.g2.com/sellers/microsoft) Discussions [Bing Ads Community](https://www.g2.com/products/bing-ads/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/bing-ads/pricing) ## Top-Rated Alternatives [ ![Google Ads](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Ads") Google Ads 4.3/5(2,041) ](https://www.g2.com/products/google-ads/reviews) [ ![Skai](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Skai") Skai 4/5(297) ](https://www.g2.com/products/skai/reviews) [ ![Google Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Marketing Platform") Google Marketing Platform 4.1/5(300) ](https://www.g2.com/products/google-marketing-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/bing-ads/competitors/alternatives) ## User Insights Average based on 384 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Bing Ads Integrations (3) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews) Show More ![Conor J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Conor J.") CJ Conor J. Digital Marketing Manager Enterprise (\> 1000 emp.) 4/16/2026 "Time-Saving Google Ads Imports & Smarter B2B Targeting" 4/5 What do you like best about Bing Ads? Love the ability to be able to import directly from Google Ads to get the account setup - this saves huge amount of time setting up accounts and means we don't need to duplicate work. Also the AI assistants added in have been helpful in refining the campaigns for the Bing platform, and additional targeting options for B2B are much more accurate and more granular than other platforms. We also get a lower CPC due to the lower competition on the platform. Review collected by and hosted on G2.com. What do you dislike about Bing Ads? Lower volume of searches mean scale isn't always there. The algorithm is also not as refined as the market leader when using less targeted ads or AI driven targeting, so I find I need to really rely on the targeting options to refine my audience more rather than relying on AI. I've also needed some support with billing historically and struggled to reach someone - this was a while ago now, so not sure if anything has changed here. Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? Scaling and diversifying spend across platforms to reach in-market audiences and generate leads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Shake Dawood A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shake Dawood A.") SA Shake Dawood A. Performance marketing executive Mid-Market (51-1000 emp.) 3/10/2026 "Effortless Google Ads Import Makes Microsoft Campaign Setup Faster & Easier" 5/5 What do you like best about Bing Ads? I like how easy it is to import campaigns from Google Ads. This makes campaign setup faster because advertisers can quickly replicate existing campaigns and then optimize them for the Microsoft network without starting from scratch. It is very easier for businesses who want to get started immediately Review collected by and hosted on G2.com. What do you dislike about Bing Ads? One thing I dislike about Microsoft Advertising is the comparatively lower search volume when compared to larger advertising platforms. Since the audience on Bing is smaller than on Google Ads, campaign scalability can sometimes be limited, especially for niche keywords or highly competitive industries. Another drawback is that some campaign management features & automation capabilities are not as advanced or refined as those available in Google Ads Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? Microsoft Advertising helps solve the problem of reaching additional search audiences beyond traditional search advertising platforms. Many businesses focus only on Google Ads, which means they may miss potential customers who use other search engines. Microsoft Advertising allows advertisers to capture this additional demand and expand their reach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LM Lauren M. Marketing Manager Mid-Market (51-1000 emp.) 4/21/2026 "Strong ROI with Bing Ads" 3.5/5 What do you like best about Bing Ads? We use bing ads for one of our SAAS products. We find it can work better than Google ads and we get a good ROI with Bing Ads. Review collected by and hosted on G2.com. What do you dislike about Bing Ads? Smaller market share compared to Google, making it difficult to scale campaigns to reach large audiences Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? It help us overcome high competition and rising costs while reaching a distinct, high-value demographic. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 5/5/2026 Validated ReviewerIncentivizedSource: G2 invite ![Lauren K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren K.") LK Lauren K. Volunteer Mid-Market (51-1000 emp.) 5/5/2026 "Great ROI and a Smart Google Ads Complement, Though Reach Is Lower" 3.5/5 What do you like best about Bing Ads? We get great RIO from Bing Ads- it's a great tool to compliment our Google Ads spend Review collected by and hosted on G2.com. What do you dislike about Bing Ads? It does tend to be cheaper than Google Ads - but there a lower reach and traffic. Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? Reaching a valuable search driven customer without the high cost and saturation of domination platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Paid Ads Manager Marketing and Advertising Small-Business (50 or fewer emp.) 4/9/2026 "Outstanding Customer Service Compared to Other Paid Media Platforms" 5/5 What do you like best about Bing Ads? Customer service is a lot better than other paid media platforms. Review collected by and hosted on G2.com. What do you dislike about Bing Ads? I don't like it's interface. It's complicated spite the campaign creation it's pretty similar (or 100% equal) than Google Ads. Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? Reaching other audiences within my target. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/5/2025 "Great Platform for Advertising on the Bing/Microsoft Search Network" 5/5 What do you like best about Bing Ads? Bing Ads enables me to advertise directly to people using Bing search engine. Specifically targeting he USA where Microsoft has a greater share of searches, specifically when targeting B2B. As a platform it is easy to use and it has an import from Google Ads feature that makes implementation and set up extremely easy. Microsoft Customer support is also great as their reps help with set-up and trouble shooting. Review collected by and hosted on G2.com. What do you dislike about Bing Ads? Its would be great if Bing had greater coverage across the UK and EU - but overall a very easy system to use and not much to dislike about it Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? Bing ads simply enables me to target prospects that are based in the USA across all states, Bing has good coverage in the USA thus it is a core channel to use for lead generation. Enabling us to be at the top of the search rankings in a paid for position has generated loads of leads for our business and it benefits us greatly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Vinod Kumar S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinod Kumar S.") VS Vinod Kumar S. Performance Marketing Manager Mid-Market (51-1000 emp.) 5/9/2025 "Nice Platform for Advertising" 5/5 What do you like best about Bing Ads? Easy Navigation More granular control Easy to optimize Lower cpc compare to other advertising platform Access to Microsoft Audience Network Automated Campaign Options Review collected by and hosted on G2.com. What do you dislike about Bing Ads? Limited volume compared to Google Ads Quality traffic No target CPA control at Ad group level Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? limited reach and control in online advertising, specially on the search network, compared to Google Ads. It offers unique demographic targeting options and lower costs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kali Charan R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kali Charan R.") KR Kali Charan R. Assistant Vice President of Marketing Small-Business (50 or fewer emp.) 6/15/2024 "Additional option to reach a different user base" 3.5/5 What do you like best about Bing Ads? Bing Ads offers the option to reach a user base that uses Bing instead of Google, which constitutes 10% of users. A set of enterprise customers are available on Bing Ads. There is less competition and a lower budget requirement compared to Google Ads. It also provides options to connect with multiple tools. Review collected by and hosted on G2.com. What do you dislike about Bing Ads? User interface is not inteactive and easy to use. Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? I am running a PPC campaign across multiple channels. To ensure an omnichannel experience and achieve priority placement across all channels, I began using BingAds to target enterprise customers. It provided the option to easily transfer Google Ads to Bing with just one click. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Tomas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tomas B.") TB Tomas B. Senior Search Marketing Specialist Internet Small-Business (50 or fewer emp.) 5/29/2024 "UX for evil" 0/5 What do you like best about Bing Ads? It can potentially reach an audience not covered by Google Review collected by and hosted on G2.com. What do you dislike about Bing Ads? - Imported Google campaigns - Crazy traffic from countries we've never targeted - Turns out remarketing campaigns import as generally open campaigns with zero restrictions if the pixel isn't perfectly set up - Pause campaigns - Get new invoice - Pause again, presuming I've slipped up - Check again, STILL ACTIVE - Transpires, on upload they default you into a setting that allows them to AUTOMATICALLY reactive your campaigns so long as Google is is active. - Support refuse any sort or refund or to even transfer to manager. - One of the most sinister business models I've seen. Pure short-term-ism Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? New reach Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 8/29/2024 "Useful Digital Advertising Platform To Keep In Rotation" 4/5 What do you like best about Bing Ads? Bing Ads has some great placements that are not offered in Google or elsehwere. Since the platform is less popular, CPCs and overall costs tend to be lower as well. The Google import feature allows for quick pariody across engines. Review collected by and hosted on G2.com. What do you dislike about Bing Ads? Reps are less aviable then they used to be, and we need to rely are general support more often. Features of the platform are not unique and tend to copy whatever Google is doing. Some of the inventory can have spam leads, even though it is cheaper. Review collected by and hosted on G2.com. What problems is Bing Ads solving and how is that benefiting you? Allows us access to additional paid search/native inventory not aviable withing Google. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Bing Ads? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Bing Ads ](https://www.g2.com/products/bing-ads/discussions/new) ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") G2 Verified User in Public Relations and Communications • Last activity over 6 years ago When is it beneficial to use one over the other? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/bing-ads-vs-google-adwords) GU Guest User What is Bing Ads used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-bing-ads-used-for) [ View all Discussions ](https://www.g2.com/products/bing-ads/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 6% [ View More Pricing Information ](https://www.g2.com/products/bing-ads/pricing) Bing Ads Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads 4.3/5(2,041) [ Compare Now ](https://www.g2.com/compare/bing-ads-vs-google-ads) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/bing-ads-vs-skai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f596abc7b076efa0a4a7890400ebae5/apple-safari.png "Product Avatar Image") Safari 4.1/5(290) [ Compare Now ](https://www.g2.com/compare/apple-safari-vs-bing-ads) ##### ##### Bing Ads Features Campaign Management & Optimization Paid Keyword Optimization Bid Rules Ad Creation and Editing Analytics & Administration Ad and Conversion Tracking Attribution Reports Platform Notifications Customization User, Role, and Access Management [ View More Features ](https://www.g2.com/products/bing-ads/features) ## Work at Microsoft? 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[ Claim this profile ](https://www.g2.com/products/bing-ads/claim_requests/new?utm_medium=profile-footer-claim-cta&utm_source=g2) ##### Categories on G2 [Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) ##### Explore More [Is a dedicated batch management platform worth it for a manufacturer already running SAP?](https://www.g2.com/discussions/is-a-dedicated-batch-management-platform-worth-it-for-a-manufacturer-already-running-sap)[Top-rated sales enablement tools for small businesses](https://www.g2.com/discussions/best-sales-enablement-tools-for-small-businesses-what-s-working-in-2025)[Best chatbots for customer engagement tools](https://www.g2.com/discussions/chatbots-what-are-the-best-chatbots-for-customer-engagement-tools) [Top-rated asset tracking solutions with barcode/RFID support](https://www.g2.com/discussions/top-rated-asset-tracking-solutions-with-barcode-rfid-support)[Top automation testing solutions for API testing](https://www.g2.com/discussions/top-automation-testing-solutions-for-api-testing)[Pros and Cons Details](https://www.g2.com/products/bing-ads/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)