Bing Ads Reviews & Product Details

I like how easy it is to import campaigns from Google Ads. This makes campaign setup faster because advertisers can quickly replicate existing campaigns and then optimize them for the Microsoft network without starting from scratch. It is very easier for businesses who want to get started immediately Review collected by and hosted on G2.com.

One thing I dislike about Microsoft Advertising is the comparatively lower search volume when compared to larger advertising platforms. Since the audience on Bing is smaller than on Google Ads, campaign scalability can sometimes be limited, especially for niche keywords or highly competitive industries.

Another drawback is that some campaign management features & automation capabilities are not as advanced or refined as those available in Google Ads Review collected by and hosted on G2.com.

Bing Ads enables me to advertise directly to people using Bing search engine. Specifically targeting he USA where Microsoft has a greater share of searches, specifically when targeting B2B. As a platform it is easy to use and it has an import from Google Ads feature that makes implementation and set up extremely easy. Microsoft Customer support is also great as their reps help with set-up and trouble shooting. Review collected by and hosted on G2.com.

Its would be great if Bing had greater coverage across the UK and EU - but overall a very easy system to use and not much to dislike about it Review collected by and hosted on G2.com.

Easy Navigation

More granular control

Easy to optimize

Lower cpc compare to other advertising platform

Access to Microsoft Audience Network

Automated Campaign Options Review collected by and hosted on G2.com.

Limited volume compared to Google Ads

Quality traffic

No target CPA control at Ad group level Review collected by and hosted on G2.com.

Bing Ads offers the option to reach a user base that uses Bing instead of Google, which constitutes 10% of users. A set of enterprise customers are available on Bing Ads. There is less competition and a lower budget requirement compared to Google Ads. It also provides options to connect with multiple tools. Review collected by and hosted on G2.com.

User interface is not inteactive and easy to use. Review collected by and hosted on G2.com.

It can potentially reach an audience not covered by Google Review collected by and hosted on G2.com.

- Imported Google campaigns

- Crazy traffic from countries we've never targeted

- Turns out remarketing campaigns import as generally open campaigns with zero restrictions if the pixel isn't perfectly set up

- Pause campaigns

- Get new invoice

- Pause again, presuming I've slipped up

- Check again, STILL ACTIVE

- Transpires, on upload they default you into a setting that allows them to AUTOMATICALLY reactive your campaigns so long as Google is is active.

- Support refuse any sort or refund or to even transfer to manager.

- One of the most sinister business models I've seen. Pure short-term-ism Review collected by and hosted on G2.com.

Bing Ads has some great placements that are not offered in Google or elsehwere. Since the platform is less popular, CPCs and overall costs tend to be lower as well. The Google import feature allows for quick pariody across engines. Review collected by and hosted on G2.com.

Reps are less aviable then they used to be, and we need to rely are general support more often. Features of the platform are not unique and tend to copy whatever Google is doing. Some of the inventory can have spam leads, even though it is cheaper. Review collected by and hosted on G2.com.

The Keyword competition is not very high and with the great push to bing and microsoft co-pilot, the audience quality is better.

The ads are more economical.

The ads are easy to implement and there is no problem in integrating it in your media plan. I have not yet used the customer support, so will refrain from commenting. Review collected by and hosted on G2.com.

There is still a lot of audience that do not use bing. While this is changing there are times the budget remains unconsumed. I do not end up using bing ads as frequently as I would like though. Review collected by and hosted on G2.com.

The fact that the competition is quite low atm and that you have Chat GPT integrated into it. Review collected by and hosted on G2.com.

The overal user interface. It is very complicated to navigate htrough it. And it is not intuitive at all! Review collected by and hosted on G2.com.

Nothing. This service has not only wasted my time and money. Although their advocates are cordial and use nice words, they are incompetent and illiterate and lie most of the time. Review collected by and hosted on G2.com.

I signed up with microsoft advertising a month ago.

At first, they were very cordial and promised to help. They promised to give me a coupon for $500 which they never did. Instead, they kept delaying my campaign because of bugs in their UET tag helper, very slow response, advertising advocates that had no idea of the state of my campaign, absolutely no help in setting up the campaign, and many other issues. Their advocates could not answer even the simplest of questions and always relegated them to their specialists, who took days and weeks to respond. Their website is full of bugs that couldn't even accept a valid credit card, no provisions for PayPal or Bank ACH. As a result, I had over 1000 clicks during the month, with zero conversions, although, during this time, I got many conversions with my google organic search.

Finally, because of their own incompetence, and their inability to help me, they decided to take all my money and audit my website contents. They said that my math education website presents "high risk to consumers and other advertisers". This is a service that advertises adult services and porn, yet, a website to help children learn math is a "high risk to consumers and other advertisers".

What is even more alarming, is that the company which allegedly is committed to transparency (at least according to their own guidelines) could not come up with a single reason why they regard my website as "high risk to consumers and other advertisers". According to them, revealing their reason for closing my account forever, would pose a privacy and security violation.

This is a complete SCAM. This company is fraught with incompetent and illiterate employees and signing up with them is a complete waste of money and time. Do your own research, before signing up, but, you will end up in the same state that I am in, today. Review collected by and hosted on G2.com.

I like that the fact that Bing gives people the opportunity to advertise on their network. If we want to gain more clients or customers then Bing is a great place to start. Review collected by and hosted on G2.com.

Bing Ads should try to make their platform tailored to mobile users since most people use their phones to browse the internet. That would make a big difference. Review collected by and hosted on G2.com.