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Leadinfo Reviews & Product Details

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

Product Website

Seller

Leadinfo

Discussions

Leadinfo Community

Languages Supported

Danish, German, English, French, Dutch, Portuguese, Spanish, Swedish

Overview by

Han Kleppe

Pricing

Pricing provided by Leadinfo.

Free trial

Free Trial

View More Pricing Information

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(67)

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Leadinfo Media

Real-time insights in your leads in our intuitive inbox

Analyze your B2B website visitors to make better decisions.

Export your leads with our detailed information, e.g. for retargeting campaigns.

Leadbot is designed to boost website conversions by proactively engaging with anonymous visitors, offering instant contact options like WhatsApp, phone, email, or callback requests, and answering FAQs to turn browsing users into qualified leads.

Autopilot is a LinkedIn automation and multi-channel marketing tool that lets businesses automatically follow up with website visitors by creating custom campaigns combining personalized emails and LinkedIn actions (like connection requests, profile visits, or messages) to nurture leads and boost...

Short introduction to Leadbot, the feature within Leadinfo to better convert website visitors into potential buyers.

Short introduction to Autopilot, the feature within Leadinfo to automatically follow up with website visitors by creating custom campaigns combining personalized emails and LinkedIn actions.

Official Downloads

(1)

edit

eBook - The ultimate guide to generating leads that actually convert

Interactive Demo

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Try an interactive demo created by the software seller (right here on G2).

Try demo

Leadinfo Reviews (431)

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scott m.

CEO

Small-Business (50 or fewer emp.)

6/25/2025

"Support / Accounts Department Problems"

0/5

What do you like best about Leadinfo?

Good for sales intel and ability to tag contacts - this will only operate in some sales processes as it's difficult to dechiper who is visiting your site. Luckily for us it's usually the owner so we can look them up on Linkedin Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

They are the only month to month SaaS I am aware of that will lock you in for two months - when you cancel you have to give them a notice period - this is was not stated when you sign up. Also they keep billing and their support is lacking with no telephone number to call - i have had mutiple charges to my credit card since cancelling in Feburary - it's now June and still waiting on refund based on what they described as a technical error. Review collected by and hosted on G2.com.

Verified User in Media Production

Small-Business (50 or fewer emp.)

9/4/2025

"Product is good for getting new leads."

3.5/5

What do you like best about Leadinfo?

I really like the integrations and simply the function that you immediately get new sales leads. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

The data quality is OK and the dynamic pricing also needs improvement. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Small-Business (50 or fewer emp.)

3/28/2025

"Be careful with the auto-renewal"

4/5

What do you like best about Leadinfo?

The market has evolved, and tracking who visits your website is a feature ofered for free by many CRM vendors. I believe their core business service is no loger needed. It does it's job well but you can get it for free somewhere else. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

They auto-renewed without notice. I hate software that auto renews itself you if you do not pay attention and disable it.Renewals should be an intentional action, not automated.

At least notify when it is about to happen. Review collected by and hosted on G2.com.

Tom J.

CEO

E-Learning

Small-Business (50 or fewer emp.)

9/1/2023

"(Edit: bad cancellation experience) Leadinfo has been helpful for lead targeting"

2/5

What do you like best about Leadinfo?

Leadinfo is easy to install via Google Tag manager and a breeze to use with a clear overview and intuitive UI. I particularly like the screen recording feature, which seeminly none of the competitors offer. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

EDIT:

LeadInfo's cancellation policy left us feeling rather deceived. It was not made clear by the sales team or on the platform that there is a 1 month cancellation 'notice period', nor did we sign a contract confirming this (I guess it's in their T&Cs). There is a button to cancel on the platfrom, but this needs to be 'confirmed' by staff, who didn't reply until I followed up - at which point we were close to our monthly renewal date. They subseqeuntly told us we have to pay for an entire month of non-usage due to the notice period.

This is not a good experience and I haven't seen any other such platforms behaving in this way. Cancellation of subscription-based SaaS products should be clear and simple in my opinion.

Unfortunately, this experience has left us with the impression that the team may prioritize customer retention over providing transparent service and value for money.

---

I suspect that the lead quality isn't as good as some of the competitors. There were multiple instances where a lead was identified as a random company, when in fact it was me. This wasn't the case on Snitcher or Albacross, who identified my compay successfully. Review collected by and hosted on G2.com.

What problems is Leadinfo solving and how is that benefiting you?

Leadinfo has helped us to optimise our website UI by analysing how users navigate the site and what leads them to convert via the screen recording feature. Though I don't have full confidence in the quality of company matching, it's also been helpful in verifying that targeting further up in the funnel is working. Review collected by and hosted on G2.com.

Response from Michiel Simons of Leadinfo

edit

We appreciate your candid feedback and are sorry to hear about your less-than-satisfactory experience with Leadinfo's cancellation policy and the accuracy of our lead identification.

We aim to maintain a minimal cancellation period to offer flexibility while ensuring service continuity. We understand that our policy regarding the 1-month notice period may not have been communicated as clearly as it should have been, and we're taking steps to make this information more transparent across all our channels.

Regarding lead identification, while we strive for accuracy and boast one of the highest success rates in the industry, we acknowledge that there can be hits and misses. The nature of identifying companies based on web activity means there will occasionally be inaccuracies. However, on average, we are among the most precise providers in the market.

Understanding your concerns and in a bid to make things right, we'd like to offer a fresh start. We would like to get into contact to make things right. If you are open for this, can you send a mail to support@leadinfo.com? This would give us an opportunity to address any issues and demonstrate the improvements we continuously make to our service and accuracy.

Verified User in Business Supplies and Equipment

Small-Business (50 or fewer emp.)

4/18/2024

"Great tool for business recognition"

4.5/5

What do you like best about Leadinfo?

For B2B organizations, this is the ideal tool for following up on 'soft leads' who have visited the website but have not converted. With limited sales capacity, it is obviously much more efficient and effective to approach website visitors (whom you know are to some extent 'in the market') than to approach random organizations. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

The possibilities for automatically sending reports could be improved. Review collected by and hosted on G2.com.

Linda K.

Small-Business (50 or fewer emp.)

2/5/2024

"Lots of information about leads"

4/5

What do you like best about Leadinfo?

You can see a lot of information about your leads, such as which pages they visited and who works at the company. Also you can see how the leads reached your website, for example via your campaigns. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

We have international clients, and it seems like the German leads are not as specific as the Dutch leads. Review collected by and hosted on G2.com.

Tom F.

Mid-Market (51-1000 emp.)

9/29/2023

"Helping identify targets to increase business opportunties"

4/5

What do you like best about Leadinfo?

Firstly it's very easy to use. Not being massively tech focussed I found it fairly easy to install, set up and work with. I did get help from their customer suport very quickly when I needed it

Secondly, the information is accurate, extensive and provides as much detail as it allowed due to privacy rules.

And thirdly, my sales team can now follow up with companies that have actively visited our websites, and ensure that their time is being spent working with targets who have a clear and visible interest in our products Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

All the features which were included in the trial period were not included in the basic package that I opted for (unsurprisingly). Granted, I could have spent more money and made these availble, but perhaps it might havebeen better to make this clear from the get go. Saying that, I am happy with what I have! Review collected by and hosted on G2.com.

Verified User in Media Production

Mid-Market (51-1000 emp.)

3/7/2024

"Leadinfo makes getting leads not easy at all."

0.5/5

What do you like best about Leadinfo?

We implemented LeadInfo to deliver marketing-qualified leads to sales. The software is very useful for that purpose, but has other qualities that help our company grow. We now know more about our website visitors, and are able to improve our website because of the information Leadinfo gives us. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

The only downside is that sometimes it shows a certain company as a visitor, but it was another company located in the same building. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

2/19/2021

"A loyal Leadinfo user for years"

5/5

What do you like best about Leadinfo?

The software package has recognized many more organizations nationally and internationally for years than competitors. It regularly expands in functionalities, responds to market developments. Leadinfo shows in real-time and in daily reports which companies have visited the website and what they have done. And how they got there (SEO, SEA, with which keyword). Additionally, it is easy to categorize them, whether automatically or not (segments), into customer, prospect, not interesting, etc. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

Unfortunately, it is not possible to set up rights/settings per user (for example, marketing/sales). Or super user and normal user. Review collected by and hosted on G2.com.

Recommendations to others considering Leadinfo:

Sign up for a subscription, this tool recognizes so many more companies than other parties in the market. And in terms of price and quality ratio, it's also very good. Review collected by and hosted on G2.com.

What problems is Leadinfo solving and how is that benefiting you?

More insight into new and returning visitors on the website and what they do on the website. This allows us to be more active in our sales and marketing. As a result, we can act more quickly based on real-time data.

Additionally, it provides insight into what happens at the front end (awareness phase) of the pipeline from inbound marketing, before they have disclosed their email address through a contact form or download. Review collected by and hosted on G2.com.

Nick v.

Business Development Manager

Small-Business (50 or fewer emp.)

2/19/2021

"Solid tool for tracking website activity and prospecting."

4/5

What do you like best about Leadinfo?

Convenient and easy to use dashboard to track website visitors and their behaviour. Along with some nice features such as Lead Gen forms to be used on your website which you can customise for new and returning visitors. The origin of how visitors found or landed on our website is also a nice feature as it helps us with understanding how visitors are finding us and where we need to improve. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

Similar to what other competitors also face is that sometimes visitors use their network VPN or other protective settings and you only see their internet provider and not the actual company. This unfortunately means we lose out on knowing who the actual visitor is to our website. Review collected by and hosted on G2.com.

What problems is Leadinfo solving and how is that benefiting you?

We are tracking performance of our webpages compared to the marketing campaigns we are running, as well as tracking how our current prospects and customers are interacting with our website. For the results where we have contact information from website visitors we are following up and adding them to the top of our Leads Funnel. Review collected by and hosted on G2.com.