Similarweb Reviews & Product Details

Similarweb is a comprehensive market intelligence tool used to benchmark client performance against competitors and industries. Similar web's features, including Website and Segment Analysis, provide global performance insights. Furthermore, the Data Exporter tool and API efficiently extracts raw data, saving significant time, especially when implementing the connection between the API and platforms such as Looker Studio.

Similarweb has invested heavily in AI, including a Gen AI Intelligence section in the platform. This tool provides insights into which LLM sources drive traffic, identifies the prompts used in user journeys, and benchmarks performance against competitors. The Gen AI Intelligence features available are very user friendly and allows us to delve deeper into website behaviour across various industries. Review collected by and hosted on G2.com.

Nothing, Similarweb has a great product roadmap and new features are constantly being worked on and implemented on a regular basis, which is unique to any tool I've used before. Review collected by and hosted on G2.com.

Similarweb makes it easy to understand where competitors are gaining traction and which channels are actually driving their growth. I regularly use the traffic source breakdown and keyword views to spot gaps in our acquisition strategy and validate new ideas before testing. The interface is clean, the data is easy to interpret, and it doesn’t take long to get value even if you’re not a data specialist. It’s especially helpful for quick benchmarking and explaining market movements to stakeholders. Review collected by and hosted on G2.com.

Some small workflow issues slow things down. Filters don’t always stay in place when switching sections, which means repeating steps during deeper analysis. I’d also appreciate clearer communication when data logic or models change, since that impacts how trends are explained internally. Review collected by and hosted on G2.com.

I find the metrics provided by Similarweb spot on, as they track all the important stuff like mention share, citation frequency, sentiment, and competitor positioning, which is exactly what we need. The UX is genuinely easy to work with, so interpreting the data doesn't feel like a chore. The initial setup was pretty straightforward, and the team was helpful, responding quickly to feedback. The app itself becomes intuitive after a few hours. Review collected by and hosted on G2.com.

One of my biggest pet peeves is that filters don't stay applied when you switch between tabs. Small thing, but it adds up when you're clicking around a lot. The number of prompts you track per topic is also limited, but in general it gives a lot valuable information. Review collected by and hosted on G2.com.

The ability to use keywords to analyze detailed topics and categories within our industry has been incredibly valuable for our banners, as it helps us better understand the competitive landscape and uncover the reasons behind our competitors' growth. Leveraging the API to access our custom category data has also proven extremely beneficial for our business. This data gives us clear insight into our position within the market and our product hierarchies, and it is a tool that stakeholders rely on daily. Additionally, the team at Similarweb is an essential part of the overall experience. They are always available to address our questions and provide support, whether through data validation, workshops, or regular catch-ups. Review collected by and hosted on G2.com.

It would be beneficial to receive more detailed information about when changes are happening that might affect the data we are analyzing. Enhanced transparency regarding these updates would help us better understand and interpret our analyses.

Additionally, when new features are introduced, it would be valuable to have access to how-to guides or workshops focused on best practices. This would help ensure that users can fully benefit from the new functionalities. Review collected by and hosted on G2.com.

Similarweb has invested largely in AI to improve the customer experience, and now provides insights on AI-driven traffic, brand visibility and insights on the AI industry (chatbots and tools).

The impact these insights have on the marketing mix and market research: ease of use and time saved, AI Agents capabilities. Review collected by and hosted on G2.com.

Continue to develop and adapt AI features, as AI capabilities will continue to evolve and deliver AI-driven traffic, AI brand visibility and insights on the AI industry (chatbots and tools). Review collected by and hosted on G2.com.

I love how easy similar web makes it to get an idea of website traffic and geos for ecomm sites. The chrome extension was super easy to implement and is so helpful when prospecting - I use it almost every day! I've never had any issues but I assume the folks at similar web would be helpful if I ever run into any problems. I really appreciate SimilarWeb's innovation and rollout of AI features! Review collected by and hosted on G2.com.

I can't think of anything I dislike - I have never run into issues while using SimilarWeb. I have used both the website and the browser extension and haven't noticed any glitches or problems yet. Review collected by and hosted on G2.com.

Similarweb offers a highly intuitive and comprehensive view of digital performance across websites and apps, making complex data easy to interpret. The breadth of metrics—covering traffic trends, audience behavior, acquisition channels, and competitive benchmarking—is particularly valuable. I appreciate the ability to quickly compare players within a category and identify shifts in market dynamics. The platform’s visualizations and dashboards are clear and presentation-ready, which significantly reduces analysis time. Overall, it is a powerful tool for generating actionable insights with speed and confidence. Review collected by and hosted on G2.com.

While Similarweb is a very strong platform overall, some data points can occasionally feel directional rather than precise, particularly for smaller or niche players. Review collected by and hosted on G2.com.

I use Similarweb for SEO-related tasks, web analytics data, and conducting benchmarking exercises. It serves as a source of data for me, and its modules are structured nicely so I can find what I need easily. I appreciate the rich data it offers, which makes it one of the best third-party tools for pulling public data. I also like its new AI capabilities, which are good for a holistic view of performance, SEO clarity, and trend spotting. Its GEN AI search capabilities help me stay ahead of the curve where ranking on AI overview is important. The initial setup was very easy since it's pretty user-friendly, and it definitely helps that we have a dedicated account team. Review collected by and hosted on G2.com.

I miss some granularity of data we used to get with our package, but now it has been moved to another module. The removal of the granularity in industry-wide search data affects the strategic storytelling as it was useful for building a Share of Search narrative and evidence-backed POV. Review collected by and hosted on G2.com.

Is how clear and practical the insights are. It doesn’t just show numbers, but helps you understand why performance is changing and where opportunities or gaps exist. From a brand and marketing perspective, it’s very useful for benchmarking competitors, spotting trends early, and making data-driven decisions without overcomplicating the process. Review collected by and hosted on G2.com.

One thing I dislike about Similarweb is that some data, especially for smaller or niche websites, can be limited or less accurate. Also, accessing deeper insights often requires higher subscription tiers, which can be a constraint when working with tight budgets. Review collected by and hosted on G2.com.

The easy-to-use UI allows us to easily compare against industry competitors, enabling us to see where we sit without our sector. This is something we use most days within the business. The new addition of the AI powered insights, really allow extra depth in autonomous powered decision making. Review collected by and hosted on G2.com.

Adding more competitors to charts would be beneficial as opposed to just 5 and some more flexibility in dashboard creation and pulling data from platform into other sources like BigQuery Review collected by and hosted on G2.com.