Dreamdata Reviews & Product Details

Connecting opportunity/customer touchpoints from multiple marketing and sales channels to one platform is something every Marketing executive has dreamt about... with Dreamdata, it's possible!

It provides data and insights that enable you to make decisions based on what activities work best in different stages of the buyer journey by connecting it to revenue.

The Reveal feature is brilliant for identifying buying signals by companies on your website and owned channels.

The Audience Hub is another great solution that helps us build audiences, understand what's working, and target audiences with relevant campaigns. Review collected by and hosted on G2.com.

We have very long buyer journeys which have been a challenge at times, but nothing the Dreamdata team couldn't fix or workaround. Review collected by and hosted on G2.com.

Channel influence - B2B journeys are so long it's impossible to know what channels or touchpoints are influencing prospects by relying on your CRM, GA4 and/or ad platform measurement. Because Dreamdata combine those sources (+ so much more) into a single account journey, then lays an attribution model over top you'll get full picture of what initiatives are driving a prospect toward a conversion point or sales stage.

It means you don't need to rely on the Lead Source field in your CRM to convey the value of a channel to your exec team.. or to go one step further, you can finally prove that brand investment on LinkedIn is influencing your sales opportunities ;)

Activation - in the recent years Dreamdata hasn't just told the attribution story but made big steps toward giving you data to pro-actively market to different segments based on the behaviour. It's empowers users to provide the next recommendation or action based on the data story I mention above Review collected by and hosted on G2.com.

Minor things such as not all pre-built reports being as valuable as others so I don't find myself using 100% of the tool, there's a steep learning curve for new users and the UI can be improved to make the platform more intuitive. Review collected by and hosted on G2.com.

Dreamdata gives us full visibility into our customer journey and multi-touch marketing attribution right out of the box. Before using it, it was nearly impossible to understand how each channel influenced user decisions. Now, we can clearly see the entire journey and make decisions based off which campaigns actually drive pipeline. The next step for us is activation - reaching users who are ready to buy but haven’t engaged with us yet. With DD's new Audience Reveal, we can finally start acting on those visitors who fit our ICP but haven’t converted so far. Review collected by and hosted on G2.com.

Nothing bad to say. The only downside is that you have to connect all data sources and make sure you’re sending the right data - because garbage in, garbage out. It took about 2-3 weeks to set everything up, and now we’re confident it’s all working correctly. Review collected by and hosted on G2.com.

Dreamdata gives us a single source of truth that connects marketing activities to each revenue stage. It finally ends the classic "which channel gets the credit?" debate. We can see how all our different touchpoints lead to a win, and we can analyze the average deal size and sales cycle of those wins.

We have an in-joke now: when a sales rep sends out a win wire for a big "sales-generated" deal, my team quietly flashes the Dreamdata ABM view. It shows how we strategically surrounded that account across multiple channels for months. It’s a powerful, visual way to highlight the strategic nature of our GTM and prove that big wins are a team effort. It has been a game-changer for proving our strategy is working and proving our real contribution to bookings. Review collected by and hosted on G2.com.

While the platform is incredibly flexible, some common use cases require more manual setup, like cleanly separating reporting between "new business" and "customer expansion", which takes some work to get right.

Similarly, while creating campaign hierarchies for roll-up reporting is achievable, it feels more like a workaround than a native feature. Making these core views more intuitive and out-of-the-box would be a huge improvement and save a lot of time. Review collected by and hosted on G2.com.

Dreamdata provides the ability to visualize extended complex B2B buyer journey in a simple to understand journey map. Over the last year we have started using DD to tweak campaigns midstream and get a proper ROI for every activity type. For us this has been is a game-changer. We also visualize every touchpoint a prospect makes, even ages ago, before converting to an opportunity, thanks to the detailed person, account and opportunity journey mapping visualization. This granular data, ease of presentation, combined with multi-touch attribution in any model possible, allows us to optimize our marketing efforts and allocate resources to activities where they are more effective.

The LinkedIn CAPI integration has been upgraded significantly and it now captures way more engagements / interactions thereby improving our ad targeting, and saving us time and resources.

We have many an integrations with DD namely MA, CRM, website, all ad platforms etc, and that has enabled a single window view of all marketing touch points Review collected by and hosted on G2.com.

Some of the naming conventions in the platform are not the same in the company and that causes some confusion. Yes a ready reckoner would help Review collected by and hosted on G2.com.

Dreamdata provides us with unique insights into how our marketing channels are performing. It cleans all of our scattered data from multiple paid and non-paid marketing channels and then connects it all together so we can quickly see what's working, which channels are profitable and which are not. Our CSM manager is very supportive. To start, you simply need to add a line of code to your website and connect your marketing platforms via native integrations (Google Ads, Microsoft Ads, Capterra, LinkedIn...), and you could immediately see data in the system. Dreamdata allows us to visualize complete customer journeys and make smarter decisions about how to allocate our ad budget. With it, we can fine-tune our marketing tactics and run more targeted, effective campaigns. Review collected by and hosted on G2.com.

The user interface feels a bit outdated and not as intuitive as it could be. Simplifying navigation and improving data visualization would make the overall experience much smoother. Review collected by and hosted on G2.com.

Hands down, the best feature of Dreamdata is the account journey view. It provides my team and complete overview of the customer journey across all touchpoints including ad engagements, website visits, meetings, events, and more in an easy to use timeline. It has been instrumental in showing my leadership team how complicated the buyer journey is and how attribution is never a silver bullet. It was extremely easy to set up and the team has been extremely helpful. Review collected by and hosted on G2.com.

The only thing I can think off would be more dashboard type visuals regarding revenue and pipeline. However, this is a bit outside of their scope, so not a big deal. Review collected by and hosted on G2.com.

Dreamdata has become an essential part of our revenue attribution. As a strategist managing multiple enterprise LinkedIn Ads accounts, I love how seamlessly it connects CRMs and ad data to show a clear, unified view of the customer journey map. It translates complex multi-touch data into actionable insights for clients and annual growth mapping, enabling us to measure ROI with precision and make confident resource allocation decisions. The visual reporting dashboards, attribution across near every channel and pipeline visibility make it far easier to prove marketing’s revenue impact to C-suite stakeholders! It makes the dreamwork. Review collected by and hosted on G2.com.

The learning curve can be steep for non-technical users, especially when setting up data integrations or understanding attribution logic. Review collected by and hosted on G2.com.

The ability to quickly test any hypothesis I might have is an absolute game changer. Also the ability to quickly cycle through the different attribution models with the dashboard immediately updating is terrific for a quick gut check with multiple campaigns in market.

The integrations are seamless and the ability to get setup from 0-100 in 24hrs is a huge plus. The CSM is always available for a quick ping but also sends weekly "Hey, did you see this? Check out this report." which was greatly appreciated in the early days of learning the platform. Review collected by and hosted on G2.com.

I can't say I have a "dislike" for the platform. DreamData has exceeded our expectations... over delivering on insights! Review collected by and hosted on G2.com.

Dreamdata just keeps getting better and better. All focused on connecting the dots and make the right data-driven decisions by unveiling exactly how you marketing initiatives plays a role in your GTM; the value the traffic, content, events, signals etc., even offline campaigns, actually gives the business - in any attribution model.

We have made many quicker decisions to redo the way we go to market, and how we adjust campaigns and content, all based on easy insights on what works and doesn't.

They keep developing new features and improvements to data setup between platforms. Review collected by and hosted on G2.com.

Only small improvements I miss. I really want to compare data with different time periods in the same window (especially on web analytics) so I can easier see if progress goes up and down in my data. I would love to be able so see progress over time and comparison easier. I also want my web analytics the give a better overview of the traffic of my sources. Review collected by and hosted on G2.com.