--- title: LinkedIn Marketing Solutions Reviews meta_title: 'LinkedIn Marketing Solutions Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 269 reviews by the users' company size, role or industry to find out how LinkedIn Marketing Solutions works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 269 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # LinkedIn Marketing Solutions Reviews **Vendor:** LinkedIn **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.0/5.0 **Total Reviews:** 269 ## About LinkedIn Marketing Solutions LinkedIn Marketing Solutions is a comprehensive suite of advertising tools designed to help businesses effectively reach and engage a professional audience on the world's largest professional network. By leveraging LinkedIn's unique data and targeting capabilities, companies can generate leads, drive website traffic, and build brand awareness among a community of over 1 billion professionals worldwide. Key Features and Functionality: - Sponsored Content: Create media-rich ads that appear directly in the LinkedIn feed, allowing for seamless integration with users' professional content consumption. - Sponsored Messaging: Send personalized messages to your target audience through LinkedIn Messaging, facilitating direct and meaningful engagement. - Dynamic Ads: Utilize LinkedIn profile data to deliver personalized ads at scale, featuring elements like the recipient's company name or job title for increased relevance. - Text Ads: Develop self-service, pay-per-click desktop ads that can be created quickly, offering a cost-effective way to reach your audience. - Advanced Targeting: Reach the right professionals based on industry, seniority, job function, and more, ensuring your message resonates with the intended audience. - Analytics and Reporting: Measure the true impact of your LinkedIn ads with comprehensive analytics, allowing for optimization and improved return on investment. Primary Value and Solutions Provided: LinkedIn Marketing Solutions empowers businesses to connect with a highly qualified and engaged professional audience, making it particularly effective for B2B marketing efforts. By offering precise targeting options and a variety of ad formats, it enables companies to tailor their campaigns to specific objectives, whether it's lead generation, brand awareness, or driving website traffic. The platform's integration with LinkedIn's extensive professional data ensures that marketing efforts are directed toward the most relevant and valuable prospects, enhancing the efficiency and effectiveness of advertising campaigns. ## LinkedIn Marketing Solutions Pros & Cons **What users like:** - Users value the **first-party data and precise targeting** of LinkedIn Marketing Solutions for effective B2B campaigns. (4 reviews) - Users praise LinkedIn Marketing Solutions for its **effective targeting capabilities** using first-party data for B2B campaigns. (3 reviews) - Users appreciate the **ease of use** of LinkedIn Marketing Solutions, making campaign preparation seamless and efficient. (2 reviews) - Users value the **super-detailed targeting options** in LinkedIn Marketing Solutions, leading to high-quality lead generation. (2 reviews) - Users praise the **precise targeting** of LinkedIn Marketing Solutions, achieving strong results for B2B marketing efforts. (1 reviews) - Users find the **CRM integration** with Dynamic Account Lists invaluable for targeted and effective advertising strategies. (1 reviews) - Customer Support (1 reviews) - Easy Setup (1 reviews) - Outreach Efficiency (1 reviews) - Scheduling (1 reviews) **What users dislike:** - Users find LinkedIn Marketing Solutions to be **expensive** , with high costs leading to rapid budget depletion and limited reach. (5 reviews) - Users note the **high subscription cost** of LinkedIn Marketing Solutions, especially challenging for smaller budgets. (2 reviews) - Users find the **limited features** of LinkedIn Marketing Solutions hinder their ability to effectively manage campaigns and budgets. (2 reviews) - Users find the **reporting dashboard unintuitive** , making it challenging to customize and analyze campaign performance effectively. (2 reviews) - Users find the **ad costs high** and experience occasional issues with targeting accuracy, impacting effectiveness. (1 reviews) - Campaign Management (1 reviews) - Users report **very poor data accuracy** in LinkedIn Marketing Solutions, affecting their overall marketing effectiveness. (1 reviews) - Filtering Issues (1 reviews) - Users express frustration with **inadequate tracking** , resulting in a lack of performance data after significant spending. (1 reviews) - Integration Difficulty (1 reviews) ## LinkedIn Marketing Solutions Reviews ### 1. Effortless Lead Gen with Stellar Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Katie O. | Manager, GTM, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about LinkedIn Marketing Solutions?** I find LinkedIn Marketing Solutions easy to use, and it’s been great for reaching a large audience and connecting with real, active people. I also really appreciate how well it integrates with lead-processing platforms like Convertr, which lets us validate email addresses and clean up the information we collect. The initial setup was straightforward, and there was plenty of online help available when needed. The ROI has also been strong, since the leads we get from LinkedIn tend to be the best at moving down the funnel. **What do you dislike about LinkedIn Marketing Solutions?** Reporting capabilities feel limited unless you export or send the data elsewhere. Campaign testing also tends to lag a bit. Live performance is solid, but when it comes to testing, it’s harder to work with and the results don’t feel as immediate. On top of that, there are little to no AI / Intelligence components, which I see as a significant gap. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** One of the biggest challenges we face is reaching large audiences made up of real, active people, and LinkedIn Marketing Solutions helps us do exactly that. It also integrates smoothly with our lead-processing platforms, so we can validate emails and clean up data effectively. That’s especially helpful because data quality issues are something we run into with nearly every lead-generation effort. ### 2. Precision Targeting, But Pricy for Small Budgets **Rating:** 5.0/5.0 stars **Reviewed by:** Peter C. | Marketing Consultant, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about LinkedIn Marketing Solutions?** I like LinkedIn Marketing Solutions for its high-quality audience targeting for B2B marketing. It allows me to target users based on professional attributes such as job titles, seniority, industry, company size, skills, and employer, making it more effective for reaching decision-makers and niche professional audiences than most other advertising platforms. The platform is also strong for thought leadership and content. I also found the initial setup to be very easy, and I didn't require any help. **What do you dislike about LinkedIn Marketing Solutions?** One area that could be improved is cost efficiency. Compared with other paid social platforms, LinkedIn campaigns often have a significantly higher cost per click and cost per lead. This can make it difficult for smaller teams or limited budgets to scale campaigns consistently. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn Marketing Solutions solves precision audience targeting in a professional context, enhancing b-to-b digital marketing, and lead generation. It provides stronger targeting capabilities for niche professional audiences, supporting measurable campaign performance through engagement, lead quality, and conversion reporting. ### 3. The Best B2B Ad Tech with Real Data **Rating:** 5.0/5.0 stars **Reviewed by:** Abhineet S. | Manager Digital Marketing , Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about LinkedIn Marketing Solutions?** I use LinkedIn Marketing Solutions for B2B ABM campaigns, and I find it to be the best and the only tool with first-party data that connects with real people for targeting a list of companies that really matter to us. It's the best Ad Tech tool for B2B marketing with real people. Unlike other tools like 6Sense and Zoominfo that rely on third-party platforms for audience segments, LinkedIn Marketing Solutions targets people on LinkedIn with professional profiles. Setting up LinkedIn Marketing Solutions and planning a campaign was easy. I give it a 10 for B2B advertising. **What do you dislike about LinkedIn Marketing Solutions?** The Text ads from LinkedIn Marketing Solutions are less effective in my context on a couple of occasions that I have tried. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn Marketing Solutions is the best tool with first-party data to target real people for B2B marketing campaigns. It's the only true platform leveraging this data to target B2B audiences effectively. ### 4. Enhances B2B Reach, Needs Navigation Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about LinkedIn Marketing Solutions?** I like that LinkedIn Marketing Solutions helps B2B buyers decide from the content they see across both organic and sponsored content. It's great that I can run thought leadership ads and monitor account-based marketing insight via the LinkedIn tool. **What do you dislike about LinkedIn Marketing Solutions?** Navigation is a bit weird; by weird, I mean that it's hard to navigate intuitively, especially among ads and different audiences when planning any campaign. Also, the inability to merge different ad formats into one campaign or campaign group is a bit problematic, as it requires creating a separate campaign for each format. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** I use LinkedIn Marketing Solutions to target the right audience within our ideal customer profile and build brand awareness, improving our ROI. ### 5. Strong Targeting and Reliable Data, but Pricey with a Clunky Learning Curve **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about LinkedIn Marketing Solutions?** The software is very good for B2B targeting, allowing me to refine my marketing to focus on certain user groups via job title or other distinguishing features. It is also very reliable with its data, and is very good for personal branding, helping users or companies stand out **What do you dislike about LinkedIn Marketing Solutions?** The marketing solutions are simply too expensive, with an exceptionally high cost per click. The UI and analytics are also rather clunky and the learning curve means integrating the system into everyday tasking is very challenging **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Marketing solutions is allowing me to target users based on reliable data however the cost of this can be very steep for some users with a more limited budget ### 6. Great platform for B2B, but difficult to set proper targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Anil P. | Director, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about LinkedIn Marketing Solutions?** Super-detailed targeting options like job title, company size, industry, etc. Lead Gen Forms are smooth and convert well—people don't need to leave LinkedIn. Works really well for high-ticket or niche services (consulting, software, training, etc.). **What do you dislike about LinkedIn Marketing Solutions?** CPC and CPM are quite high. If you don’t monitor closely, the budget disappears fast. The campaign manager interface is decent, but feels a bit clunky compared to Meta Ads. Sometimes audience sizes shrink drastically when layering too many filters—so reach becomes a challenge. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn Marketing Solutions helps me reach highly targeted B2B audiences that are hard to find on other ad platforms. As someone who works in digital marketing, especially with clients offering professional services or B2B products, I often struggle to reach decision-makers using Facebook or Google Ads. LinkedIn solves that by letting me target by job title, industry, seniority, and company size. ### 7. Excellent Marketing Channel for B2B Demand Generation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2025 **What do you like best about LinkedIn Marketing Solutions?** The support from LinkedIn representatives is unlike any other vendor I've worked with before. The robust features, placements, and segmentation for B2B verticals is unlike any other platform. LinkedIn ads have been an optimal strategy for driving traffic, engagement, and demand generation efforts. Lead quality has always been in the green, due to the ability to target decision makers and industry professionals. **What do you dislike about LinkedIn Marketing Solutions?** The cost associated with generating a lead, or simply a click is much higher compared to other creative marketing channels. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Lead generation, and increasing lead quality. With a B2B growth marketing program, we are looking to drive leads which have purchase intent and decision making powers. LinkedIn has enabled us to precisely target these ideal personas, and increase our overall pipeline, lead quality, and demo rates. ### 8. Top B2B Targeting Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel E. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about LinkedIn Marketing Solutions?** The layers of targeting across Dynamic Account Lists tied to our CRM over person-level detailed demographics is invaluable to be able to make our advertising most effective. Also the support team is always amazing - providing industry data and recommendations continuously. **What do you dislike about LinkedIn Marketing Solutions?** Expensive - the majority of our impressions and traffic are coming from the Audience Network rather than on the LinkedIn platform itself, since it's a much more competitive space **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Targeting prospective customers with personalized messaging ### 9. Connectivity to customers with LinkedIn Rawa as **Rating:** 4.5/5.0 stars **Reviewed by:** Eric G. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn speaks for itself. The company has been familiar to the world for years **What do you dislike about LinkedIn Marketing Solutions?** Costs and clients location but still worth the upside **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Mass outreach and integration simplicity ### 10. Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about LinkedIn Marketing Solutions?** I enjoy using LinkedIn because it is by far the best networking and marketing tool ever invented. **What do you dislike about LinkedIn Marketing Solutions?** There is nothing that I dislike about the tool. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** We are always in need of new candidates for the jobs we are looking to fill and also new clients. LinkedIn helps with all of these and we are always pleased with the Marketing Solutions. ### 11. A must have for your Marketing organization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn Marketing Solutions is great for reaching the right B2B audience. The targeting is super precise — by job title, company size, industry, and more. We've seen strong results with lead gen forms and sponsored content, especially for high-value offers. It’s not the cheapest platform, but the lead quality makes it worth it. **What do you dislike about LinkedIn Marketing Solutions?** The cost can be high compared to other ad platforms, especially for smaller budgets. Also, the reporting dashboard isn’t as intuitive or customizable as tools like Google Ads. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Ad targeting & audience building ### 12. Expensive but good targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Gemma G. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about LinkedIn Marketing Solutions?** Some really great ad types and CTV is good **What do you dislike about LinkedIn Marketing Solutions?** general ads are very pricy. Targeting is ocassionally off **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** being able to reach my target audience ### 13. Love LinkedIn targeting fateures **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn marketing solutions is a great tool for professional marketing solutions - great targeting features **What do you dislike about LinkedIn Marketing Solutions?** Sometimes the updates are hard to learn where changes are **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Targeting niche audiences with different messages based on background ### 14. Ideal for B2B marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2025 **What do you like best about LinkedIn Marketing Solutions?** Great targeting for ads to B2B audiences **What do you dislike about LinkedIn Marketing Solutions?** Can be very expensive compared to other channels **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Allows social media retargeting of uploaded lists and very targeted campaigns to niche B2B audiences, which is great for reaching very targeted groups with our message ### 15. Must have for B2B marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about LinkedIn Marketing Solutions?** For most B2B segments, your audience is completely within LinkedIn, so their marketing solutions are useful as the audience is qualified **What do you dislike about LinkedIn Marketing Solutions?** Very poor level of data, tools, connectors, integrations. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn allows me to target my ICP and deliver ads to them for both Lead and Demand Generation ### 16. It's good and does the job **Rating:** 4.5/5.0 stars **Reviewed by:** Natalia P. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about LinkedIn Marketing Solutions?** I like the ease of use and the comparison feature. **What do you dislike about LinkedIn Marketing Solutions?** Nothing, does the job for me. Maybe more in-depth social media features and competitor spying tools. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** To run ads for our B2B marketing needs. ### 17. No proper reporting and help provided on the platform as well as by the support team. **Rating:** 0.0/5.0 stars **Reviewed by:** Ashik K. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2024 **What do you like best about LinkedIn Marketing Solutions?** Nothing about the new reporting on Linkedin campaign manager and getting proper insights of our campaign performance was a hassle that should have been simple and easy to access. **What do you dislike about LinkedIn Marketing Solutions?** Everything on the campaign reporting, after spending a comparatively higher budget, we did not get any performance data which has made us stop us spending money on this platfrom. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** it is creating the problems not solving ### 18. LinkedIn posts **Rating:** 5.0/5.0 stars **Reviewed by:** babita p. | Senior Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about LinkedIn Marketing Solutions?** Easy to share available post of company on LinkedIn **What do you dislike about LinkedIn Marketing Solutions?** Nothing, everything is perfect and well managed **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Readymade posts to share ### 19. B2B targeting but too expensive when compared with other platforms. **Rating:** 3.5/5.0 stars **Reviewed by:** Akshay U. | Residential Projects, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2024 **What do you like best about LinkedIn Marketing Solutions?** It has great feature of specific audience targeting, or domain targeting. During its use at Youthville serviced hostels, we specifically targeted the owners, principals, deans and Vice Chancellor's of various colleges to spread awareness regarding the 5 star hostel facility available in their college areas for reaching out to potential students. LinkedIn Marketing solutions connected us with the top colleges within Pune and Mumbai region. Lead generation was very good for our product. **What do you dislike about LinkedIn Marketing Solutions?** The Cost per click or overall costing is way higher when compared with the other popular platforms such as Google Ads, Ads by Facebook. Their campaign and cost per click is lower. Also, during this campaign on LinkedIn Marketing solutions, our business development team found that the Setup which we used for re Targeting audience of the past and advertising which was more towards luxurious/sophisticated was complex. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** It connected our Business with the Owners, And top management of various colleges to spread awareness regarding our Brand presence into hospitality sector for students. Marketing of aur company in various colleges through college websites and allowing physical presence through connects. ### 20. LinkedIn Marketing is a great platform for B2B adverting **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about LinkedIn Marketing Solutions?** The user base and professinal audience on the linkedIn makes it unique and one of a kind **What do you dislike about LinkedIn Marketing Solutions?** Interface or linkedIn can be changed and features that attract regular use of platform will make it even better **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Finding the users one by one manually and creating a list and wide range of facets to choose from retargetting is also great ### 21. LinkedIn Marketing Services **Rating:** 5.0/5.0 stars **Reviewed by:** Todd M. | President, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about LinkedIn Marketing Solutions?** Ability to target specific companies / members in our industry **What do you dislike about LinkedIn Marketing Solutions?** Not much at all...at times they can be very busy but no complaints --- we all are these days It's worth it!! **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Reaching out to those in the same field / industry -- great business platform ### 22. Every day is a day to innovate **Rating:** 5.0/5.0 stars **Reviewed by:** Iago O. | Senior Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2023 **What do you like best about LinkedIn Marketing Solutions?** There are several advantages to using LinkedIn's marketing solutions, such as: 1. Precise targeting: LinkedIn has a vast amount of professional data on users, which allows for more precise targeting of the audience. It is possible to direct ads based on demographic information, job titles, industry sectors, skills, among others. 2. Professional reach: LinkedIn is a social network focused on business and professionals, which means that ads have a targeted reach to a more qualified audience. This is especially useful for B2B (business-to-business) companies that want to attract other professionals or companies as clients. 3. Engagement and interactivity: LinkedIn offers interactive features, such as groups, company pages, and sponsored ads, which allow for greater engagement with the target audience. Users can share, comment, and like content, which can help increase brand visibility and generate valuable interactions. 4. Access to influential professionals: LinkedIn is a platform where many influential professionals and thought leaders are present. This means that LinkedIn's marketing solutions can help the company reach and engage with key people in its sector, which can lead to strategic partnerships, collaborations, or business opportunities. 5. Detailed metrics and analysis: LinkedIn offers a variety of metrics and analyses to track the performance of ads and campaigns. It is possible to monitor the number of views, clicks, interactions, and conversions, which allows for optimizing the marketing strategy based on the results obtained. 6. Retargeting possibility: LinkedIn also offers the option of retargeting, that is, directing ads to people who have already interacted with the brand previously. This can increase the effectiveness of campaigns, as it reaches an audience that has already shown interest in the company or its products/services. However, it is important to highlight that LinkedIn's marketing solutions may have a higher cost compared to other social media platforms, due to its professional nature and qualified audience. Therefore, it is necessary to evaluate the available budget and expected return before investing in this marketing strategy. **What do you dislike about LinkedIn Marketing Solutions?** One negative point in using LinkedIn marketing solutions is the cost. LinkedIn marketing solutions, such as sponsored ads and lead generation campaigns, can be expensive, especially for small businesses with limited budgets. This can make it difficult for these companies to compete with larger companies that have more financial resources to invest in LinkedIn marketing. Another disadvantage is the limited targeting. Although LinkedIn offers targeting options to direct ads based on criteria such as geographic location, job title, and industry, the targeting may not be as refined as on other digital marketing platforms, like Facebook. This can result in lower effectiveness in delivering ads to the desired target audience. Additionally, the reach can be limited. LinkedIn has a smaller number of users compared to other popular social networks, such as Facebook and Instagram. This means that the potential reach of marketing campaigns on LinkedIn may be smaller compared to other platforms. Finally, the professional nature of LinkedIn can limit the creativity and diversity of ad formats. LinkedIn is a platform focused on business and professionals, which may restrict the ability to create more creative and interactive ads that are possible on other social networks more geared towards entertainment and consumption. Therefore, while LinkedIn can be an effective platform for B2B marketing and reaching a specific professional audience, it is important to consider these negative points and disadvantages before investing in LinkedIn marketing solutions. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn's marketing solutions help solve a range of problems faced by companies, including: 1. Generation of qualified leads: LinkedIn offers powerful tools to target and reach a specific audience, allowing companies to generate qualified and relevant leads for their business. 2. Increase in brand visibility: With the ability to share relevant content, companies can increase their visibility and build a strong brand presence on LinkedIn. 3. Recruitment of talent: LinkedIn is a popular platform for professionals seeking job opportunities. LinkedIn's marketing solutions allow companies to reach the right professionals and effectively promote their job openings. 4. Building professional relationships: LinkedIn is a business-oriented social network, which means companies can use its marketing solutions to build professional relationships and establish valuable connections with other companies and professionals. 5. Increase in influence and authority: Sharing relevant and quality content on LinkedIn can help companies position themselves as experts in their sector, increasing their influence and authority in the market. 6. Increase in sales and revenue: By generating qualified leads and building professional relationships, LinkedIn's marketing solutions can help companies increase their sales and revenue. 7. Monitoring and analysis of results: LinkedIn provides detailed analytics and reporting tools, allowing companies to track the performance of their marketing campaigns and make adjustments to improve results. In summary, LinkedIn's marketing solutions help companies effectively reach their target audience, build professional relationships, increase brand visibility, generate qualified leads, and boost sales and revenue. ### 23. Great way to reach niche B2B audience but mamager could do with some love **Rating:** 3.5/5.0 stars **Reviewed by:** Barry H. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2023 **What do you like best about LinkedIn Marketing Solutions?** Targeting for B2B campaigns can't be beat, by far the best way to reach any B2B audience. While rates can be very expensive, but given B2B campaigns generally yield higher value so this often results in better ROI. **What do you dislike about LinkedIn Marketing Solutions?** The manager is pretty bad. Campaign hierarchy / structure is ok, but lacks ability to day part campaigns. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Reaching right audience for our products ### 24. Best Platform to Target B2B Audiance **Rating:** 5.0/5.0 stars **Reviewed by:** brahim c. | Full-stack Developer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2023 **What do you like best about LinkedIn Marketing Solutions?** I've been using LinkedIn Marketing Solutions for a few months now to promote our B2B SaaS product, and I'm extremely impressed with the results. The targeting options on the platform allowed us to reach our ideal audience of senior decision-makers in the technology industry, and we've seen a significant increase in website traffic and lead generation as a result. The ability to track the performance of our campaigns in real-time has also been incredibly valuable, as it allowed us to quickly adjust our strategy and optimize for the best results. Additionally, the customer support team at LinkedIn has been extremely helpful in answering any questions we've had and providing guidance on how to get the most out of the platform. Overall, I highly recommend LinkedIn Marketing Solutions for any B2B business looking to reach and engage with their target audience on a professional networking platform. **What do you dislike about LinkedIn Marketing Solutions?** the platform is not very transparent in terms of how it serves ads and calculates metrics, which can make it difficult to fully understand how well your campaigns are performing. Overall, LinkedIn Marketing Solutions is a valuable tool for reaching my target audience but it requires a considerable budget and a good understanding of the platform. The customer service can be improved for better user experience. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn Marketing Solutions helps businesses to achieve better results by providing the tools to reach, target and track the performance of their campaigns with their ideal audience and on a professional context. For my cas i was looking for a platform to generate B2B leads for my app Fridoc and linkedin helped me a lot by giving me multiple options to target the audiance that i wanted to reach ### 25. Usage **Rating:** 5.0/5.0 stars **Reviewed by:** Charu B. | Project Coordinator, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about LinkedIn Marketing Solutions?** This is the best Application to apply for jobs and get your company into market and keep people aware of your business. **What do you dislike about LinkedIn Marketing Solutions?** Its just that we need to be a premimum member to connect to many people or tallk to them. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Easy to grab, post job for my company, hire people. ### 26. Best Platform for B2B Advertising & Lead Gen **Rating:** 4.5/5.0 stars **Reviewed by:** Anjali P. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2023 **What do you like best about LinkedIn Marketing Solutions?** The ability of the platform to reach a wider & bigger audience provided a great opportunity for mass targeting. With its exceptional precision in targeting, the solution provides distinguishable advantages that other social media platforms are unable to replicate. **What do you dislike about LinkedIn Marketing Solutions?** The price is quite a heft and it will definitely make a whooping hole in the marketing budget. Other than that, sometimes the advantages of the platform also falls short as compared to others in low price. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** The platform assists us in connecting to our B2B clients and those who are our prospective customers in the highly contextual and appropriate way possible. Also, with LinkedIn marketing solutions, we are able to create highly targeted campaigns that are tailored to specific segments. ### 27. prospecting, social networking, lead generation, sales engagement, and marketing all-in-one **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher R. | Senior Manager Sales Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about LinkedIn Marketing Solutions?** You can reach so many different people across all industries and sub-verticals. The reality is there isn't anything else that enables seamless access to everyone from decision-makers to gate-keepers, and you can set very customized targeting in whatever initiatives you are trying to put into play. It's the best platform to reach any B2B audience, period. **What do you dislike about LinkedIn Marketing Solutions?** Overall, LinkedIn Marketing Solutions is an effective tool for reaching most B2B audiences, but it requires a substantial budget and mastery of the platform. There isn't much transparency in metrics and ad serving on the platform, which may make it difficult to determine the effectiveness of your campaigns. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn Marketing Solutions help businesses reach their ideal audiences and track the effectiveness of their campaigns. For me, I have been using LinkedIn Convo Ads as an example of many use cases in how to engage with potential leads and audiences we were targeting. ### 28. Love it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about LinkedIn Marketing Solutions?** Our rep is AMAZING - everyone I've ever encountered at LI is so helpful **What do you dislike about LinkedIn Marketing Solutions?** I really can't think of anything. Have had a few bugs recently I guess. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Finding qualified decision makers interested in our software ### 29. The Most Robust Targeting for Reaching B2B Decision Makers **Rating:** 5.0/5.0 stars **Reviewed by:** Mark T S. | Sr. Director of Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2018 **What do you like best about LinkedIn Marketing Solutions?** My favorite things about LinkedIn are skill based targeting and company lists. Skills targeting allows you to target people by not only the skills they list on their profile, but also the skills they include in job descriptions and in their bio. Combined with job function, job seniority, and company/industry targeting, it is extremely powerful. Not only do you target someone based on what their job is, but also what they actually do in their day-to-day. You can also use this to target competitor users or integration partner users. Company lists are amazing because they enable ABM campaigns, but their hidden superpower is that they can be used to generate reports on how companies are engaging with your website and page, not just ads. Also, lead gen campaigns are amazing. **What do you dislike about LinkedIn Marketing Solutions?** I wish LinkedIn's lead gen forms were more customizable, web remarketing audiences were more customizable, lead gen retargeting audiences updated automatically, matched audiences matched faster, lookalikes were close to anywhere as useful as they are on Facebook, and that you could run more than one ad type in a campaign. It's crazy that you can't have a static image ad, a carousel ad, and a video ad in the same campaign. **Recommendations to others considering LinkedIn Marketing Solutions:** Learn your stuff and read up on trusted resources from experts like AJ Wilcox, Andrea Cruz, and honestly myself. I have never seen LinkedIn Ads fail for a B2B business, but if you go in with the wrong strategy you can easily end up wasting a ton of money. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn Marketing Solutions allow us to engage prospects within our ICP to drive inbound, qualified demand in the form of content download leads and demo request MQLs. ### 30. For business dev, reaching certain specific audiences, and business updates, LinkedIn is king **Rating:** 3.5/5.0 stars **Reviewed by:** Gabriel S. | Director of Digital & Social Media Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn marketing both from a paid and organic standpoint is an incredible tool when it comes to providing important company updates, reaching specific users that are associated with their industry or role, or when it comes to business development and growth internally in terms of reaching new potential clients from an ad agency standpoint. While it's targeting is hyper specific it serves a very specifically beneficial purpose that other social platforms simply cannot accomplish. **What do you dislike about LinkedIn Marketing Solutions?** Of course LinkedIn is a very specific platform that is highly related to organizational communications and as such is extremely limited for what it can do for our clients as a creative ad agency. There are certainly times when it can be used to grow business for our clients, especially for industry specific products or services, but holistically, it's much better served as an internal tool. Also, it is certainly not the most cost efficient marketing platform when it comes to social ads. **Recommendations to others considering LinkedIn Marketing Solutions:** It's one tool in a large tool box. Use it as a way of demonstrating thought leadership for personal or internal recognition, but not for all business growth tactics. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** For our creative agency we use LinkedIn marketing as a means to reach potential clients to grow our business, we also use it as a means to distribute information and engage with other thought leaders in the advertising in communication space, and it is also a useful tool across past experience in terms of internal hiring and making your organization attractive to potential applicants. ### 31. LinkedIn Marketing Solutions - Best Solution for Digital Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Subin S. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about LinkedIn Marketing Solutions?** Building the business networks and generating the leads for the business opportunities. **What do you dislike about LinkedIn Marketing Solutions?** The price is on the higher side. It will be better to have plans like basic, professional and enterprise. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** It's the bridge connecting Digital Marketing and business opportunities. ### 32. POwer solutions for a busy marketing ecossystem **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro C. | Linkedin Book Author, Speaker, Consultant ||| Helping others on Social Selling | Social Recruiting |, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2022 **What do you like best about LinkedIn Marketing Solutions?** Ability to reach broader audience Segmented audiences Types of ads **What do you dislike about LinkedIn Marketing Solutions?** Definately the price is spicy but for a top client or decision maker, could be a super relevant option. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Communicating to my audiences. Helping my marketing plan. ### 33. The most specific platform for b2b advertsing **Rating:** 4.0/5.0 stars **Reviewed by:** Natalia P. | Board Member, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about LinkedIn Marketing Solutions?** The exactitude to reach people with professional and work interests **What do you dislike about LinkedIn Marketing Solutions?** Is not so specific to have estimations before running ads **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Reach people of specific business, enterprises or aptitudes. ### 34. Best Marketing Solution With Advanced Insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Sudipto K. | Digital Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2022 **What do you like best about LinkedIn Marketing Solutions?** The best part is that you can reach out to people by specifying job titles, seniority and experience levels. You can also target employees of a specific company and even people who have recently got promoted or even have got a new job. **What do you dislike about LinkedIn Marketing Solutions?** The only thing that comes to mind is the high advertising cost. Sometimes the cost per click (CPC) for targeting a particular country (say UK or UAE) can cost more than $10 **Recommendations to others considering LinkedIn Marketing Solutions:** If you are looking to target a specific set of high network individuals and also want to measure if they are visiting your landing page or not, this is the perfect tool to start with.. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** I'm generating leads for a SaaS company as they were looking to target decision-makers of a digital agency and were not able to achieve it through Google or Facebook ads. ### 35. LinkedIn Ads- The Best B2B Self serving Ad Network **Rating:** 4.5/5.0 stars **Reviewed by:** Harish U. | Performance Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2022 **What do you like best about LinkedIn Marketing Solutions?** The Audience Targeting is too authentic compared to other advertising platforms - Quality is Great for B2B, Website based audience targeting icing on cake **What do you dislike about LinkedIn Marketing Solutions?** Lookalike feature isn't that great Cpms are way too costly **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Solving reaching out to Decision makers of company - Most vital for B2B Marketing ### 36. Best Marketing software **Rating:** 4.5/5.0 stars **Reviewed by:** khayati j. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2022 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn marketing software helps to manage end to end marketing.. as we know linkedin is the hub of working community. Its a b2b tool which helps to search best prospect. **What do you dislike about LinkedIn Marketing Solutions?** One of the best software for marketing. But Cost is little high. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Linedin marketing software helps you generate leads, can help in nurturing it, searching best fit audience, gives you a platform to do advertisement and interact with the right prospect. So that it would be converted to sales. ### 37. The best Professional advertising solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2022 **What do you like best about LinkedIn Marketing Solutions?** It has the highest quality data on professional individuals and firmographic targeting **What do you dislike about LinkedIn Marketing Solutions?** The platform is not as advanced as other advertising DSP's in allowing for static and video ads to be in the same ad set **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** It helps connect our B2B clients with potential customers in a very contextually relevant environment ### 38. Looking for potencial clients **Rating:** 5.0/5.0 stars **Reviewed by:** Katarina D. | Client Evangelist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about LinkedIn Marketing Solutions?** I like that Linkedin has a great search options. If I need to connect with people from a certain area and type of connection I can do that easily. **What do you dislike about LinkedIn Marketing Solutions?** I don't like that people can see who saw their profile. I would prefer more privacy. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn helps me to find the right people to do business with. ### 39. target the right audience **Rating:** 5.0/5.0 stars **Reviewed by:** Iryna Z. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about LinkedIn Marketing Solutions?** Linkedin Marketing solutions allows us to target the right audience for our content and promotional staff. We can target our ads and our events for specific job functions, geographies, types of company etc. Linkedin Marketing Solution's blog and platform is full of useful information, tips&tricks and advices to use it at best. The platform keeps changing and evolving so it's fundamental to keep oneself updated on all the news especially regarding live streaming and virtual events. **What do you dislike about LinkedIn Marketing Solutions?** Time needed for copy approval for the adds is definitely too long, sometimes it was over 3 days of waiting for an add to be approved. Another thing that should be improved is support, currently, there is no one you can talk to in case something is not working correctly **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** We can do specific targeted campaigns and we can diversify the content based on multiple segments, we can be as precise and specific as we want, it is very easy with Linkedin marketing solutions, it helps us to deliver our add exactly to the people we want to engage and we do not waste any time ### 40. Like the Roi on LinkedIn marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Shalini P. | 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about LinkedIn Marketing Solutions?** Everything is very organized. and I like the ease of creating campaigns **What do you dislike about LinkedIn Marketing Solutions?** it is expensive for non profits. Would like a special rate for nonprofits **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** increasing our moarketing effort ### 41. Make more actions with Marketing Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Venkatesh R. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about LinkedIn Marketing Solutions?** Their Resources are great. Which drives more results **What do you dislike about LinkedIn Marketing Solutions?** All the provided screenshots are too small and not clear. They need to upload a clear image with bigger size or can provide zoom options **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Helping B2B and B2C markets to achieve leads, conversion and web visits ### 42. Effective Marketing Solutions for your business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2022 **What do you like best about LinkedIn Marketing Solutions?** To have access to targeted potential customers professionally like using Facebook but in a professional way. Linkedin company page. Compared to competitors LinkedIn is a great platform to use. **What do you dislike about LinkedIn Marketing Solutions?** The cost of advertising for CPC and CPM needs to be more affordable compared to other ad platforms. By adding more features like Instagram and Facebook. Yes, I would like to see improvements. **Recommendations to others considering LinkedIn Marketing Solutions:** The marketing solution for professional sales targetting ads on Linkedin. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Using Marketing solution to target potential customers with Ads. Yes i am benefiting financially. Yes i am more productive. Yes it has increased my business performance. ### 43. LinkedIn Marketing is Good **Rating:** 4.5/5.0 stars **Reviewed by:** Pavan Kumar V. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about LinkedIn Marketing Solutions?** Exact targeting criteria that are available in LinkedIn Lead Gen Forms GIve us good results. **What do you dislike about LinkedIn Marketing Solutions?** Cost per Lead is Little High in LinkedIn **Recommendations to others considering LinkedIn Marketing Solutions:** Its is a Good **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** We will get Good Quality Leads, and Exact PinPoint Targeting can be Archived, ### 44. Broad Reach yet targeted sourcing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Capital Markets | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2022 **What do you like best about LinkedIn Marketing Solutions?** User friendly interface and assistance from knowlegable reps as you go along **What do you dislike about LinkedIn Marketing Solutions?** Nothing specifically comes to mind but they can do a better job at integrating with other crm platforms **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Solution helps establish connections in a more meaningful manner ### 45. Best ad platform for enterprise **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn offers a variety of filters to segment users and target ads, which in turn increases the effectiveness of an ad-campaign and ensures that only the right people are seeing the ads. **What do you dislike about LinkedIn Marketing Solutions?** LinkedIn ads are very expensive and we had to discontinue it because they consumed more than half of our yearly budget in 1 month. The pricing can be changed to ensure that early-stage and growth startups are also able to use it. **Recommendations to others considering LinkedIn Marketing Solutions:** Please reduce the price and make it available for everyone instead of making it available just for enterprise accounts who have those big budgets. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** We were not able to target corporate individuals with a particular title through Google/ YouTube/ Twitter ads, but LinkedIn made it possible to specify the demographics of our target audience as much detailed as possible. ### 46. Excellent tool **Rating:** 4.0/5.0 stars **Reviewed by:** abhi d. | Sr Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2022 **What do you like best about LinkedIn Marketing Solutions?** lead generation process became easy and t **What do you dislike about LinkedIn Marketing Solutions?** all good but please try to add phone nos **Recommendations to others considering LinkedIn Marketing Solutions:** anyone can choose linkedin marketing solution **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** easy for lead generating with apollo ### 47. LinkedIn Marketing Sol. : One stop sol. **Rating:** 4.5/5.0 stars **Reviewed by:** Rishabh M. | Software Development Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2021 **What do you like best about LinkedIn Marketing Solutions?** As promised, adequate personal attention is given and it is able to target audience by job or designation. Good to build relationships between B2B customers **What do you dislike about LinkedIn Marketing Solutions?** A tad expensive and ad format could be little more engazing to users. Lack of conversion tracking. **Recommendations to others considering LinkedIn Marketing Solutions:** I totally recommend this seeking marketing sol. Though, a little expensive, but can be given a try. With all its facilities, chances are less that it will disappoint you **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** The ad going effectively to a wide domain of correct audiences is the ultimate plus point. ### 48. Targeting is good but support from the finance team is very poor **Rating:** 3.0/5.0 stars **Reviewed by:** SHRAVAN T. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about LinkedIn Marketing Solutions?** Specific targeting plus the campaign management is very impressive and easy to handle. **What do you dislike about LinkedIn Marketing Solutions?** In terms of getting any support like documents for payment or any official request from the internal team is very poor. Specially account team is very very lazy to respond. Sometimes I receive the acknowledgment in 2-3 weeks, assume when the issue gets resolved. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Targeting specific audience for brand awareness and lead gen ### 49. B2B marketing aid for reaching your targets **Rating:** 4.0/5.0 stars **Reviewed by:** Roopa G. | Customer Enablement Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about LinkedIn Marketing Solutions?** The visibility that it guarantees by leveraging your marketing efforts on LinkedIn, the solutions and the support by the team is great. **What do you dislike about LinkedIn Marketing Solutions?** The downsides would be the pricing, to be frank. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Promotional activities and lead generation are the key things that we focus on. ### 50. Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Nakul V. | R, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about LinkedIn Marketing Solutions?** Connects people around the world in a very professional manner. **What do you dislike about LinkedIn Marketing Solutions?** Doesn't shows all the related people of an organization if not brought premium. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** I am doing lead generations with it and that has enhanced my performance since then as well as my team's performance. ## LinkedIn Marketing Solutions Discussions - [What other ways are there to track the success of a campaign if not down to the individual?](https://www.g2.com/discussions/what-other-ways-are-there-to-track-the-success-of-a-campaign-if-not-down-to-the-individual) - 2 comments, 1 upvote - [How can I market on LinkedIn for free?](https://www.g2.com/discussions/how-can-i-market-on-linkedin-for-free) - 1 comment - [What are marketing solutions?](https://www.g2.com/discussions/what-are-marketing-solutions) - 1 comment - [How can LinkedIn be used for marketing?](https://www.g2.com/discussions/how-can-linkedin-be-used-for-marketing) - 1 comment - [View LinkedIn Marketing Solutions pricing details and edition comparison](https://www.g2.com/products/linkedin-marketing-solutions/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-17+01%3A56%3A10+-0500&secure%5Bsession_id%5D=735bfba6-e7e7-4825-a1dd-c1df82766ea7&secure%5Btoken%5D=168b2ec1fe509c4ddf4f1604f1b4ced0737cf643c7dc48eec670ce2c336b1cad&format=llm_user) ## LinkedIn Marketing Solutions Integrations - [Convertr](https://www.g2.com/products/convertr/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## LinkedIn Marketing Solutions Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Interoperability** - Close Ecosystem API **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Fraud Protection - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top LinkedIn Marketing Solutions Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews)