LinkedIn Marketing Solutions Reviews & Product Details

LinkedIn Marketing Solutions Overview

What is LinkedIn Marketing Solutions?

Build your presence, establish relationships, reach the people that matter most on LinkedIn.

LinkedIn Marketing Solutions Details
Product Description

Build your presence, establish relationships, reach the people that matter most on LinkedIn.


Seller Details
Seller
LinkedIn
Company Website
Year Founded
2003
HQ Location
Sunnyvale, CA
Twitter
@LinkedIn
1,561,384 Twitter followers
LinkedIn® Page
www.linkedin.com
19,870 employees on LinkedIn®
Description

LinkedIn connects the world's professionals to make them more productive and successful. With more than 400 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet.

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LinkedIn Marketing Solutions Screenshots

LinkedIn Marketing Solutions Reviews

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I love that I can upload a list of companies or contacts to target or exclude, filter by role, title, seniority, etc. and ad creation is always quick and easy. The performance metrics are readily available in Campaign Manager, and I can make changes on the fly. Review collected by and hosted on G2.com.

What do you dislike?

For privacy reasons, LinkedIn obscures the identities of members, which as a user myself, I appreciate! As a marketer, however, it would be nice to know who specifically is seeing and/or interacting with our content without needing to use third party tools for analytics. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our demographic is not as active on any other social platform as they are on LinkedIn. And marketing emails can be easy to ignore. Putting a sponsored post in their feed, or a sponsored InMail in their inbox is a great way to gain brand awareness, drive traffic, and interact with prospects. Review collected by and hosted on G2.com.

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UE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I appreciate the targeting capabilities such as being able to target job roles. The advantage of LinkedIn is that users entered that information as opposed to other platforms that use 3rd party data. Review collected by and hosted on G2.com.

What do you dislike?

The performance doesn't justify the costs when compared to other platforms. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's a worthwhile venture considering the niche audience targeting, but there's a lack of data available in the reporting. Data plays a critical role in digital ads so this lack of data can be disheartening. However, the data they do provide can be used to benchmark LinkedIn performance against other platforms. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reaching a niche audience that is hard to find with certainty in other platforms. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Good option to have when doing B2B marketing as other social media platforms are better for B2C most of the time (not always but mostly) Review collected by and hosted on G2.com.

What do you dislike?

Expensive - super high cost compared to others but good options available. It's improving all the time which is nice to see Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Weigh out cost and benefits. If you're ready to try, make sure you do have the budget - starting with a small budget is not really worth it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

LinkedIn cost is very high and difficult to get an account manager to help out

Solved the problem of ABM and increasing brand awareness Review collected by and hosted on G2.com.

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Chief Executive Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Personal Attention to detail and more contacts just as they promised Review collected by and hosted on G2.com.

What do you dislike?

Intelius did everything and it working perfectly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Needed to build a LinkedIn profile to find buyers and sellers. More connections with buyers and sellers Review collected by and hosted on G2.com.

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Commercial Sales, Business Development
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like that you have targeting parameters that enable you to get in front of certain companies. This helped a lot with our ABM programs at C2FO. Review collected by and hosted on G2.com.

What do you dislike?

I think that ad formats are somewhat generic and could use a facelift. I do, however, think that the promoted content goes a lot further and now that LinkedIn has made changes, this will really help marketers in the long-run. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure to connect with a LinkedIn Marketing Consultant, they will provide the best tips and tricks to get you up going and fast! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The problem that we've solved with LinkedIn Marketing Solutions is engaging B2B companies in a thought-provoking way. No longer do we have to invest in expensive programmatic advertising platforms - we can spend less and see greater returns on LinkedIn. Review collected by and hosted on G2.com.

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Global Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

LinkedIn is a platform to reach and build relationships with B2B customers. The platform allows you to target your audience based on user-generated content (UGC). Review collected by and hosted on G2.com.

What do you dislike?

I would love to see a more user-friendly interface for reporting and AI for providing ads/media optimization. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Develop AI to provide solid recommendations for advertisement optimizations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Utilizing social media platforms to deliver content to target audiences and customers to prevent email fatigue within our database. Review collected by and hosted on G2.com.

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Freelance Writer and Voiceover Artist
Public Relations and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like how targeted you can get with LinkedIn. On platforms like Facebook or Twitter, you can search by interests or page likes, but LinkedIn really lets you hone in on specific job titles and roles. That's usually more helpful for the types of clients we work with. I also think the user interface is pretty user-friendly. It's generally easy to find what I'm looking for, and rarely am I at a loss for what to do next. Review collected by and hosted on G2.com.

What do you dislike?

The cost can be very pricey. Some of our clients have smaller paid budgets and it's disappointing to have to share that we can only get a few clicks in a given campaign because of the pricing for it. Sometimes I'll receive error messages that the audience is too narrow or that it can't pull any sponsored posts for me to boost or write. These tend to be minor bugs that go away after a bit, but they still happen more frequently than they do on some of the other platforms. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have a clear picture of what you want to accomplish before going in. Since the cost is higher than on other platforms, you want to make every dollar count. Know if link clicks, awareness, lead generation, etc. is the main goal and it'll make your campaign that much better. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to more clearly target our niches, helping target the right folks in our marketing funnel. It's less casting a blind net and more using a rod to actually find and pull in the people that we're looking for. That's incredibly helpful for our clients, who primarily are in B2B tech positions. And it's especially useful for any hiring campaigns, since they can essentially target people that check off a lot – if not all – of the boxes that they're looking for in a new role. Review collected by and hosted on G2.com.

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Marketing consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

We have been working with two reps at LinkedIn and they are irreplaceable! They help so much with strategy, best practices, technical issues and more. They are great collaborators to help us use LinkedIn to the best of our ability. Review collected by and hosted on G2.com.

What do you dislike?

LinkedIn is definitely an expensive advertising platform. It can be difficult to get a sustainable CPA, but it is doable. The great thing about LinkedIn Marketing Solutions is they help you figure out how you can decrease the CPA as must as possible. While LinkedIn is constantly changing, we have yet to see a bulk changes tools. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are unsure of how you are going to approach your digital marketing, specifically LinkedIn, I would highly recommend the LinkedIn Marketing Solutions team! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

LinkedIn is an ever-changing platform. It is so important to make sure that you are using your marketing dollars to the best of your ability. LinkedIn Marketing Solutions helps you do this! They are really great at working with you and making sure you have a strategy that fits your business and will help you reach your goals. Review collected by and hosted on G2.com.

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UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Targeting aspect is good as it allows you speak to ideal audiences

dedicated customer service and account advising is always accessible and very responsive Review collected by and hosted on G2.com.

What do you dislike?

User interface is outdated, reporting feature is limited and unproductive Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The outreach to professionals within the corporate industry Review collected by and hosted on G2.com.

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Administrative Assistant & Project Officer
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

LinkedIn Marketing Solutions is fantastic for building up a professional online presence on LinkedIn. Being able to publicise the public face of your business to hundreds of potential new business contacts and followers is a massive benefit to any business, especially if the end goal is the hope of building B2B relations and establishing rapport with fellow local businesses. Review collected by and hosted on G2.com.

What do you dislike?

Unlike other marketing platforms e.g. Facebook, Twitter, LinkedIn Marketing Solutions is one that tends to demand a much higher budget for a general campaign, so getting a sufficient ROI is a lot rockier to achieve during initial attempts. While LMS does offer great audience targeting features and can put you in front of potential new business contacts and followers, for the cost associated with it, you need to have a very well prepared plan for your first few attempts if you don't want to squander your budget. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Always keep your budget in mind - as the costs assocated with LMS are significantly higher than those on other platforms, ensure you have a solid plan for how you want to launch your LinkedIn ad campaign and keep to a reasonably small budget until you work out the kinks in your approach and the system. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The main benefit of LMS is how it can ensure that your posts and company page can achieve a large reach outside of your established connections and help you to attract new followers that you can build a strong interpersonal relationship with that will ideally benefit both companies. LMS is fantastic to reach the kind of vanluable contacts that you wouldn't necessarily find (or be as easy to find) on other marketing platforms. Review collected by and hosted on G2.com.

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Freelance Resume Writer
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

LinkedIn Marketing Solutions is where I "got my feet wet" in digital advertising. Using about $10k in Ad spend in 2015, I deployed 4 original campaigns over a period of 6 months to a highly targeted, senior level group of demographics. The four information graphics (Infographics) included Cyber Security Demand, which was informative about info-sec and trends in hacking. Cyber Security Jobs, Software Development Jobs, and Talent Pool - a most marketable candidate campaign. Each campaign remained live for four weeks. Overall collecting 1,693 clicks, I achieved a 1.3 Click Through Rate, which was 4x the LinkedIn average on CTR at the time. My LinkedIn Business Service Rep. was excellent at advising on ways to improve the numbers as well as at celebrating in our successes. (The company had the Recruiter platform as well). Review collected by and hosted on G2.com.

What do you dislike?

At first, I disliked the inability to track a campaign down to the individual level. It had been frustrating that I could not justify the campaign expense to management by tying it to the business... something necessary to include it in the next year's budget. Now I am grateful that LinkedIn has such diligent privacy policies for users; this was even before GDPR was enacted. I also do will I still had access to the campaign today - just to see the analytics in a read only manner, which should be possible but isn't now that I am no longer with the company. Finally, I wish the messages were encrypted... but that is not just a LinkedIn problem. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use original content if and when possible, otherwise you are promoting someone else's digital assets for free. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Since many professionals used the platform during the day, it became a new location to engage prospects. Solving the problem of not having a list of targets; as small company - we amassed a nice group of prospects holistically but could not promote our jobs / services to scale. In addition to the great filters I was able to use to target ads - even making a list of those not to target appeared to me to be the next step in SEO. Overall I think we found success in that certain people would feel more comfortable conversing or engaging on LinkedIn than they would through email. It gave us a new audience, which solved the problem we had with reach. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

There are so many different tutorials online. The product functionality is always really good. The Ad solutions are quite expensive and the CPL is high, but all leads are qualified therefore meaning the leads are of higer quality. Review collected by and hosted on G2.com.

What do you dislike?

Customer support is not that good. It takes a lot to get through to Customer Service as they take a few days to get back to you which obviously can be quite problematic if you are working on a campaign. The UX could be a little better, but it looks ok to the eye. Targeting could be a little better, more types of audience grouping like Facebook. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Spend some time getting your head around it first before you jump into it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's another route to advertise, therefore meaning more/new revenue for your business. It is also suited to some industries much better in comparison to Facebook. Professional industries B2b can work better than other platforms I.e. Facebook Ads and Google Ads. Review collected by and hosted on G2.com.

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UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like how easy it is to source information and to find out about different companies. Whether these be for competitor or marketing purposes, it is very easy to use and navigate around the website. The analytics page is very insightful and I like how easy it is to access. With just one click, I can compare how many people are viewing out business page and then calculate how many of them are returning to the page. It is also interesting to track the type of people who are visiting our page, by their 'top job functions' i.e. sales, media and communication, research etc. We can then use this information to tailor our page to our users. Review collected by and hosted on G2.com.

What do you dislike?

We are really struggling to build a following on LinkedIn. We find that it is much easier to attract attention and followers on other social media platforms / channels such as Facebook, Twitter and Instagram. We understand that LinkedIn serves a different purpose to the above, however we find it difficult to use LinkedIn as a marketing devise when our reach is so limited (when compared with other slightly similar mediums). I think that our reach will expand organically over time, however it really is quite slow to pick up and we would like it if more people could be aware of our page. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

N/A Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We primarily use LinkedIn Marketing Solutions to target corporate partners and promote those aspects of our company. LinkedIn is an excellent way to cultivate and research local businesses and to find out more about their employees and businesses. Review collected by and hosted on G2.com.

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AP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Easy to navigate and to use everyday at work Review collected by and hosted on G2.com.

What do you dislike?

ad accounts can't access different pages Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm still at the very early stages of finding my way around how to use LinkedIn marketing solutions. It seems pretty easy to use. It has similar features to Facebook ads, only the one main difference is that you need to setup different ad accounts for every page that you manage, which i didn't know. This has been a bit of an inconvenience when it came to managing budgets and money behind each ad account as transferring credit from one ad account to the other is not possible. Review collected by and hosted on G2.com.

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European Digital Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like the targeting options you get with LinkedIn, we use it to specifically target architects and interior designers across Europe. Review collected by and hosted on G2.com.

What do you dislike?

its annoying you cant target employees of companies that don't have very many employees, for example we have a very targeted list of customers that are fabricators, very small businesses but we'd be keen to target their staff with ads. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's great for reaching a very specific target market. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our target market is very specifically made up of architects, interior designers and fabricators linkedin provides us a great solution for reaching those audiences, it ensures we're not wasting money on ads for the wrong audience. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

LinkedIn's marketing solutions are an easy and effective way to start your B2B marketing program. Starting a basic LinkedIn sponsored post campaign is simple: All you need is an idea of your audience, brief copy, a picture, a hyperlink (to an offer or web page) and a credit card. It takes 15 minutes or less to get up and running once you have an account. Really, the most difficult part is making your audience selects.

If you want a more sophisticated campaign, LinkedIn can help you there, also. You have the ability to upload both company and contact lists. You can target these specific contacts or companies so that sponsored posts appear in their feed. Or, can you have LinkedIn find people in their database that match the profiles of the companies or contacts you uploaded. This will give you a much larger audience to reach out to. Finally, LinkedIn offers a couple of ways to reach out to people via InMail. You can, of course, contact people directly which works well if you have just a few to contact. Or, you can place ads in your contacts InMail ad feed. While the latter is less effective than a direct contact, I find these ads to be less annoying than a marketing message clogging up my InMail. Review collected by and hosted on G2.com.

What do you dislike?

In spite of many good options, LinkedIn's audience selection tool is awkward to use. Some selects are not available if others are chosen and it isn't always clear why. In addition, some selects can only be excluded instead of being able to include them. However, if you intend to reach out to the same audience regularly you can save it as a template Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you have a very clear definition of your audience and use a strong offer. Also, keep in mind that most people see LinkedIn as a business-oriented tool. They want offers related to their business or careers Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

LinkedIn has helped to build brand awareness and reach out to prospects to tell our story. Our average cost per click has been about $6.00 and our average CTR has been .61%. So far this year we have generated more than 3.5 million impressions and more than 21,000 clicks. Review collected by and hosted on G2.com.

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AP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

LinkedIn is one of the only ways to reach a particular segment of audiences and is practically required for B2B or B2B2C marketing. In my industry, current vertical and work experience are relevant. We market industry credentials and testing materials. It helps us to layer on company, company size, indsutry and years of experience that is not available or reliable in other platforms. Review collected by and hosted on G2.com.

What do you dislike?

The interface is very hard to use and the data is often displayed with a skew to linkedIn. CVR is calculated as if other campaigns do not exist. On one campaign in particular, we saw a 99% CVR. The platform skews heavily on view-through and currently doesn't pull in revenue. It's really hard to validate performance offline and partners at LinkedIn will emphasize great view through performance as a reason to invest more. It can be frustrating. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Identify a way to validate performance outside of LinkedIn. Be sure you have the time to manage the platform because it's not quick or easy. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketing to a particular segment of people based on their work history. We are identifying better ways to promote career development. Review collected by and hosted on G2.com.

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Senior Sales Executive
Luxury Goods & Jewelry
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Great professional-based audience targeting

Great ad formats that are unobtrusive and native in appearance

Great customer support and feedback for campaign optimization tips & tricks

Review collected by and hosted on G2.com.

What do you dislike?

LinkedIn's campaign management platform is not very robust.

LinkedIn's campaign management platform is extremely glitchy.

LinkedIn's campaign management platform could use more robust targeting options - like more specific geos, more locations, etc.

Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are in the B2B marketing function then LinkedIn Marketing Solutions is a top-tier advertising platform and in my opinion, a must buy. There's no other platform that has more accurate job and company information than LinkedIn, and that is their key strength. It also offers another ad platform to target companies. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It provides a very unique audience that you cannot usually reach with other social marketing platforms. It's especially helpful when you want to reach job seekers or people in specific positions. Review collected by and hosted on G2.com.

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UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

User interface, customer service, responsiveness and ease of use.

Allowed us to tune our targeting options to reach specific groups.

Offering engaging options for prospects.

Ability to drive awareness as well as demand generation.

Sponsored InMail is great. It offers a more direct-mail style ad product. It puts you in the inbox of those you target.

Engagement rates on LinkedIn are typically higher than any other social media platforms.

Allows you to A/B test multiple ads at the same time. Review collected by and hosted on G2.com.

What do you dislike?

I would like more options for marketplace products.

Setting up tracking is particularly difficult, as many sites don't easily integrate the insight tag.

Support is not great. It is mostly help forums, with very little access to actual people.

We could not get clear stats at conversions and ROI. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

A great solution for small businesses wanting to raise their profile and market cost efficiently. There are great ways to access high profile members of the network. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

User growth, partner outreach.

We used it to post pay-per-click ads to build awareness of our product and to drive sales. We primarily focused on creating and deploying ads to specific user segments, as well as sponsored content. We also identify potential prospects utilizing the marketing solutions title and organizational filters. Review collected by and hosted on G2.com.

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Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Most accurate B2B targeting of any ad platform. High quality leads. Lead forms are helpful and integrate w/ Salesforce. Review collected by and hosted on G2.com.

What do you dislike?

Extremely expensive. The UX of the platform is a trainwreck compared to Google Ads & Facebook Ad platforms. Can't have 2 different ad types in one campaign. Navigation is not intuitive at all. No notifications when someone comments on your ads. Bidding algorithm is confusing. Can't see ad viewing frequency. Character limit is annoying when trying a long form copy ad. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Only use if you have a B2B product, have a large budget, and a strong product and call to action/offer. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Helpful for getting high quality leads for a B2B product. Honestly, I'm only using it because LinkedIn owns more B2B targeting info than anyone else, which allows them to jack the prices up. If it was less expensive, or they vastly improved the UX of their platform, I'd use it a lot more. Review collected by and hosted on G2.com.

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Marketing Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It allows our adverts and promotion to be seen by people who wouldn't normally see it, and the analytics is far more intuitive than similar offerings from Facebook and Instagram. Review collected by and hosted on G2.com.

What do you dislike?

The analytics seem to not be updated as often as they should, meaning you have out-of-date information to analyse. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted our adverts to be seen by more people within the industry, and linkedin is the top place for professional networking. Review collected by and hosted on G2.com.

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AG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

It has various job titles as a targeting option; just generally very good when trying to target a specific category of professionals. It can go down to a very granular level when choosing an audience. Review collected by and hosted on G2.com.

What do you dislike?

It's generally very expensive and it doesn't have the flexibility of other advertising platforms. Also, it doesn't delete or hide from view archived campaign, it makes it a bit messy. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You will need a fairly robust budget, as it's extremely expensive compared to other platforms; but unfortunately, the other platforms have a very limited 'job titles' targeting option so it's a one-way street. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Targeting a very detailed audience of decision-makers, and increase the visibility and brand awareness of the company I work for, Review collected by and hosted on G2.com.

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Founder at Infi Marketing
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Sales Navigator feature is great to use and find quality leads for any B2B businesses. The feature to target Owners, partners, and executives the best feature from my experience as I could directly get in touch with decision-makers Review collected by and hosted on G2.com.

What do you dislike?

The fee is generally a bit expensive as for someone from India its not cheap. Maybe the fee should be based on demographics rather than a straight fee Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Go for it. ROI is good Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Finding leads for my clients. The business growth potential is huge as you can get in touch with the decision-makers easily. My clients have gained some quality leads. Review collected by and hosted on G2.com.

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Maintenance Engineer
Mid-Market(51-1000 emp.)