---
title: QuickBooks Online Reviews
meta_title: QuickBooks Online Reviews, Features, and Pricing 2024
meta_description: Learn more about QuickBooks Online features and pricing through
  reviews from real, verified G2 users.
aggregate_rating:
  rating_value: 4.0
  review_count: 3850
  scale: '5'
date_modified: '2026-07-03'
parent_category:
  name: Accounting & Finance
  url: https://www.g2.com/categories/accounting-finance
---

# QuickBooks Online Reviews
**Vendor:** Intuit  
**Category:** [Accounting Software](https://www.g2.com/categories/accounting)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 3,850
## About QuickBooks Online
Easy Online Accounting to Organize Your Finances in One Place. Run your entire business with the #1 small business cloud accounting solution!



## QuickBooks Online Pros & Cons
**What users like:**

- Users find QuickBooks Online to be **intuitive and user-friendly** , making financial management efficient and hassle-free. (222 reviews)
- Users appreciate the **synchronization with various software** , enhancing collaboration and efficiency within their teams. (65 reviews)
- Users love the **cloud-based access** of QuickBooks Online, making financial management seamless and efficient. (64 reviews)
- Users value the **easy access** of QuickBooks Online, appreciating the convenience of managing finances from anywhere. (63 reviews)
- Users value the **invoice management features** of QuickBooks Online, enabling efficient tracking and performance analysis of projects. (60 reviews)
- Reporting (58 reviews)
- Users find QuickBooks Online to be **intuitive and user-friendly** , simplifying management of finances and documents. (57 reviews)
- Users appreciate the **user-friendly interface** of QuickBooks Online, enabling easy management of finances and documents. (56 reviews)
- Access (54 reviews)
- Easy Setup (50 reviews)

**What users dislike:**

- Users find the **missing features** in QuickBooks Online can hinder usability and complicate data tracking efforts. (75 reviews)
- Users find QuickBooks Online **too expensive** , especially given the lack of strong customer support and hidden charges. (66 reviews)
- Users express frustration with **poor customer support** , highlighting difficulties and lack of responsiveness when seeking assistance. (49 reviews)
- Users express concerns about **high fees** for QuickBooks Online, feeling prices are exorbitant compared to alternatives. (46 reviews)
- Users find the **learning curve challenging** , requiring time to adapt to report generation and browser use. (44 reviews)
- Users find QuickBooks Online has **limited customization** , making it challenging to tailor the tool to specific needs. (43 reviews)
- Pricing Issues (31 reviews)
- Slow Performance (30 reviews)
- Syncing Issues (28 reviews)
- Not User-Friendly (26 reviews)

## QuickBooks Online Reviews
  ### 1. QB Online Lets Me Work Anywhere, Anytime

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marie B. | Office Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 22, 2026

**What do you like best about QuickBooks Online?**

QB online is superior to desktop, because it is easy to work from anywhere. As long you know your login info, you don't have to be stuck on a desktop in an office somewhere. This has allowed to continue working during things like car repairs and just waiting in my car for events/meetings to start.

**What do you dislike about QuickBooks Online?**

A couple of the downsides are that they no longer work with Melio because they have their own payment processing. I have three vendors that each month cannot be paid via QB online and I have to login to Melio separetley and process the payments.

**What problems is QuickBooks Online solving and how is that benefiting you?**

The one thing that QB online does is they have a really good payroll processing platform. All of the taxes are handled and I recently discovered that we can also use the same program for employee time tracking. At the time it seems to be included in the payroll pricing, but I am sure they will charge extra for it in the future.

  ### 2. QBO Saves Time with Powerful Automations, API, and Integrations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mark E. | CEO &amp; Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about QuickBooks Online?**

The functionality is there for managing the books for small local businesses, alongside an accounting firm for year-ends, etc. When I need more functionality, I utilize the Zapier integration or the extensive API service. QBO also has a pretty broad range of third parties it integrates with natively. I end up saving time and making fewer mistakes by automating my basic tasks. Pricing has been pretty good for our usage, it comes with all we need.

**What do you dislike about QuickBooks Online?**

The web version of QBO is the most reliable. I find the iOS/iPad versions to be buggy and slow, particularly, the bank transactions. Loading is slow, and working with the categorizing functionality is incomplete. While the interface is limited due to the size of some devices, more options could be available via menus.

**What problems is QuickBooks Online solving and how is that benefiting you?**

When we moved from a sole prop to a corp, we needed double-entry accounting, and at the time, our current platform didn't support it. Due to the reputation that QBO had, we decided to try it. It connects with our banks reasonably simply, although errors do come up a few times a month. The support teams are pretty good at documenting the issue and providing updates and resolutions, too. The new AI functions are pretty new at this stage and is not providing anything useful for our company, it's quite high-level currently.

  ### 3. An accounting tool that covers all of your clients' needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Christine D. | Office Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2026

**What do you like best about QuickBooks Online?**

It’s easy to use, and uploading documents is fast. I also like the integration with other products, and the pricing feels fair. The technical support is great, and I’m able to stay in contact with other users who can share tips. The AI summary feature is helpful as well. Also, it can quickly refine/edit your search for transactions..

**What do you dislike about QuickBooks Online?**

At first, it felt like a cumbersome product. However, after some trial and error (and with a bit of assistance), it became easier to use. That said, some of the summaries I tried to pull were still troublesome.

It tends to automatically categorize charges, which can add extra time when reconciling the books. For example, a cash app transfer may be treated as an ATM withdrawal, or a wire transfer may be listed as a DRAW. We’re still working through the mislabeling of these transactions.

It may also offer to match transactions; however, if it’s an Intuit payment, the breakdown disappears. The client I was using it for didn’t have QuickBooks Payroll, so it was supposed to be an easy search to find where the funds came from (one or many sources). Unfortunately, I wasn’t able to find a solution.

Going forward, I’m not going to keep syncing the statements to QB multiple times if a transaction is missing. In the future, I also won’t match transactions, since it shows as a manual transaction and ends up disrupting the flow.

**What problems is QuickBooks Online solving and how is that benefiting you?**

I use it for daily reconciliation of transactions. It gives me a clear summary of invoices submitted, payments issued, and it helps me spot transaction patterns. Easy to create charts of expenditures (good or bad), detailed summaries of the accounts as individuals or altogether.

  ### 4. Access Anywhere, Reliable Performance, and a More Intuitive Interface

**Rating:** 4.5/5.0 stars

**Reviewed by:** Janet S. | Vice President., Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about QuickBooks Online?**

I like that I am able to access it anywhere so I am not limited in dealing with the company books when I am traveling. It performs well and I rarely encounter problems - other than the integration with BigTime software - that is terrible! The interface has improved alot over the last year. It stil takes me time to find things but it is becoming more intuitive.

**What do you dislike about QuickBooks Online?**

The downside is the integration with BigTime Software, though that is more likely a limitation of BigTime - not QBO. The other thing is that we struggle with Northern Living Allowance on our T4's- for some reason, we don't have clear control to automatically or manually enter that data.

**What problems is QuickBooks Online solving and how is that benefiting you?**

It is helping ups work with our book keeper, helps us to get more clear financial picture, fast and simple payroll processing for a reasonable price.

  ### 5. Easy to learn, Time-Saving Integrations, and Rock-Solid Reliability

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lilly W. | Accounting Assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2026

**What do you like best about QuickBooks Online?**

Accessibility from mobile devices, easy excel sheet upload for bulk adding bills, and the very user-friendly UI are my favorite features. Its the easiest one to train inexperienced staff on by far. 

It also securely integrates with our bank feeds for real-time information, our sales channels (Shopify, Amazon, eBay) to import transactions, and as of recently even our shipping provider, so that all bills and bill payments are automatically synced. Saves me SO much time!

in 5 years I don't recall any performance problems or outages, and it runs smoothly even on my dated office PC. 

The deal we got from our sales rep was great (received 50% off the first 3 years), he helped with all the setup and the silliest of questions we had from our move as we had switched to QuickBooks Online from QuickBooks Desktop Enterprise, and was available for questions even many months later, when we were looking to find a new Warehouse Management Software with integration into QBO. 

They constantly seem to add and update new features - recently introducing AI generated messages for invoices and reminders, making things a little more customized for our clients, rather than the generic "Hello, here's your invoice." blurb. 

Excited to see what the future holds!

**What do you dislike about QuickBooks Online?**

One of our company files is very large because we imported 4+ years of detailed data from QuickBooks Desktop Enterprise. As a result, I’m unable to open that company file from my mobile device, which prevents me from using features like importing receipts by taking a picture of them or accessing the file on the go.

It would be great if there were a lite version that still allowed access to the basic functions of the company file, even when the full file is too large to open on mobile.

**What problems is QuickBooks Online solving and how is that benefiting you?**

We previously used QuickBooks Desktop Enterprise, which had to be installed on a remote desktop so all of our staff could access it at the same time.

With QuickBooks Online, staff can work not only from home but also on their personal devices, without needing remote desktop access or any special installation. On top of that, the more modern features, like integrations with several services we already use, have improved our workflow and saved us a lot of time, which has been a nice treat.

  ### 6. Robust Features, but Many Go Unused and Disrupt Productivity

**Rating:** 3.5/5.0 stars

**Reviewed by:** Teresa F. | Client Resource and Relations Manager, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2026

**What do you like best about QuickBooks Online?**

It has robust features, but many go unused. I value the depth of the platform, but users shouldn't be forced into extra services or workarounds for basic tasks.

**What do you dislike about QuickBooks Online?**

UI/UX: The interface is volatile. Constant, forced layout changes disrupt established workflows and require frequent relearning. It feels like change for the sake of change, not efficiency

Performance & AI:  Over-engineered and often lags during manual entry. The focus on 'AI' is a distraction; I would prefer they prioritize fixing core bugs over pushing unneeded automation.

Pricing/ROI: Pricing is too high for the value. With frequent hikes and declining support quality, the ROI is diminishing. You pay a premium for a product that feels increasingly unstable..

Integrations: The platform pushes too many forced services and workarounds. Instead of a streamlined experience, it feels like an endless sales pitch for unnecessary add-ons.

Support & Onboarding: A significant lack of U.S.-based support. Tier 1 and 2 interactions are scripted and fail to address complex or recurring bugs, which often go ignored indefinitely.

**What problems is QuickBooks Online solving and how is that benefiting you?**

I previously relied on the platform for streamlined accounting, but it has become so over-engineered that any potential time-savings are lost. We struggled to maintain a consistent workflow due to constant UI changes and forced updates. This eventually resulted in a net loss of productivity, leading us to move to a simpler, more user-friendly alternative that prioritizes basic efficiency over unnecessary features.

  ### 7. All-in-One Bookkeeping and Tax Reporting with Real-Time Integrations and Great Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Devin C. | Associate - Tax &amp; Client Accounting Services, Accounting, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2026

**What do you like best about QuickBooks Online?**

It's a great one stop shop to have all of the bookkeeping information and the reports that provide tax information for those businesses/clients. It keeps up with the latest updates in technology and AI software to help speed up the process for normal tasks. It also has great integration tools to take the old information they have provided and give to us in real time so we are not scrambling to find that info. They also have a dedicated support team that is willing to take your call/chat any time of the day/week. It is definitely really good value for the return we get.

**What do you dislike about QuickBooks Online?**

At times there can be performance issues, where if there is a data breach or any type of troubleshooting with network, it can run very slowly or sometimes not even load what I requested. It doesn't happen often, but it happens enough to be a pain-point and can stop the workflow.

**What problems is QuickBooks Online solving and how is that benefiting you?**

We are able to find certain transactions that clients are unsure about or did not know they were occurring, and helps us to provide daily support for our clients when they do have a question since it helps you find what you are looking for. The interface makes it very easy to find anything that can potentially slip through the cracks.

  ### 8. Affordable, Scalable Accounting Software That Grows with Your Business

**Rating:** 4.0/5.0 stars

**Reviewed by:** TONY M. | Accountant &amp; registered tax agent 4616.003, Accounting, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 30, 2026

**What do you like best about QuickBooks Online?**

I am an accountant and a partner with QuickBooks as an advisor to access my clients who use Quickbooks.

I have been doing this for over 10 years and am well acquainted with how QuickBooks works and am very satisfied with it as it makes my life and my clients' lives easier as clients are using a good accounting software to help run thir buiness and gives them the necessary business reports they need.

The cost is lower than most other accounting software for business and can be scaled for more features only when the business needs them.

**What do you dislike about QuickBooks Online?**

There are not many downsides. But if there is any, I would say the menu layout is not as intuitive or good as some other accounting software solutions

**What problems is QuickBooks Online solving and how is that benefiting you?**

QuickBooks Online automates work, such as adding bank feeds for bnk transaction coding, which can then be automated ith rules for recurring types of transactions.
It handles payroll well and payments of employees superannuation payments with ease

  ### 9. Efficient Bank Feeds, Needs Integrated Apps Improvement

**Rating:** 3.0/5.0 stars

**Reviewed by:** Michelle W. | Executive Assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about QuickBooks Online?**

I like the bank feed download feature in QuickBooks Online because it pulls all of the transactions from the connected bank account. This feature allows me to quickly match transactions to expenses or income, and I can create rules for faster processing. It's great that I don't have to enter each transaction manually since the bank feed pulls directly from the bank and loads the data into the feed, making it easy to categorize or match transactions.

**What do you dislike about QuickBooks Online?**

I don't like the Integrated Apps change. It used to be easier to download transactions from PayPal to its own bank register. Now it's in a separate area in the integrated apps, so you no longer have it in your bank feed screen. It was hard to locate and also match transactions.

**What problems is QuickBooks Online solving and how is that benefiting you?**

I use QuickBooks Online for data entry, account reconciliation, and payroll. It allows me to download banking data quickly, process payroll and tax payments, and the bank feed helps categorize and match transactions without manual entry.

  ### 10. All-in-One Accounting Software with the Reports We Need

**Rating:** 5.0/5.0 stars

**Reviewed by:** David H. | Accountant, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 16, 2026

**What do you like best about QuickBooks Online?**

It's an all in one accounting software. It manages all aspects of my accounting needs and provides the necessary reports that our organization can use to make important financial decisions.

**What do you dislike about QuickBooks Online?**

The cost is high. In order for us to get some of the benefits we need, we are forced to get a higher level subscription. There are also times where the software needs to be rebooted due to being unresponsive. Not sure how or why this happens. Never had any accounting software do this to me.

**What problems is QuickBooks Online solving and how is that benefiting you?**

Record retention and reporting are the biggest things. The prior accountant was retaining all invoices and other documents in a hard file. Quickbooks allows me to attach the digital document to the transaction. This is perfect for our yearly auditor.


## QuickBooks Online Discussions
  - [How is QuickBooks Online revolutionizing financial management and accounting practices for small businesses?](https://www.g2.com/discussions/how-is-quickbooks-online-revolutionizing-financial-management-and-accounting-practices-for-small-businesses) - 1 comment, 1 upvote
  - [Online Classes For Kids In USA, UAE | CBSE, IGCSE, ICSE](https://www.g2.com/discussions/online-classes-for-kids-in-usa-uae-cbse-igcse-icse) - 1 comment, 1 upvote
  - [How do I export all of my transactional data in QBO for Quickbooks Desktop?](https://www.g2.com/discussions/how-do-i-export-all-of-my-transactional-data-in-qbo-for-quickbooks-desktop) - 1 comment, 1 upvote
  - [Can you have both the Desktop version and the online version?  Or is that pretty much redundant because it is unecessary.](https://www.g2.com/discussions/can-you-have-both-the-desktop-version-and-the-online-version-or-is-that-pretty-much-redundant-because-it-is-unecessary) - 1 comment, 1 upvote
  - [There is a difference in the revenues shown in the report and on the dashboard.](https://www.g2.com/discussions/there-is-a-difference-in-the-revenues-shown-in-the-report-and-on-the-dashboard) - 1 comment, 1 upvote

- [View QuickBooks Online pricing details and edition comparison](https://www.g2.com/products/quickbooks-online/reviews/quickbooks-online-review-13060355?section=pricing&secure%5Bexpires_at%5D=2026-07-03+11%3A48%3A05+-0500&secure%5Bsession_id%5D=a1f36376-ab77-4c84-b714-095a3b64f81c&secure%5Btoken%5D=76b72ffe1d7b73c489d33fd5ba5beefe0542cd17a2ca2d866ec1043463493b19&format=llm_user)
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  - [SPS Commerce Fulfillment EDI](https://www.g2.com/products/sps-commerce-fulfillment-edi/reviews)
  - [Square Payments](https://www.g2.com/products/square-payments/reviews)
  - [Square Point of Sale](https://www.g2.com/products/square-point-of-sale/reviews)
  - [Stampli](https://www.g2.com/products/stampli/reviews)
  - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews)
  - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews)
  - [Svb](https://www.g2.com/products/svb/reviews)
  - [Syft](https://www.g2.com/products/syft-analytics-syft/reviews)
  - [TaxDome](https://www.g2.com/products/taxdome/reviews)
  - [TaxWise® Tax](https://www.g2.com/products/taxwise-tax/reviews)
  - [TriNet](https://www.g2.com/products/trinet/reviews)
  - [TrueCommerce EDI](https://www.g2.com/products/truecommerce-edi/reviews)
  - [TurboTax Business](https://www.g2.com/products/turbotax-business/reviews)
  - [TurboTax Self Employed](https://www.g2.com/products/turbotax-self-employed/reviews)
  - [Upflow](https://www.g2.com/products/upflow-upflow/reviews)
  - [Wealthbox CRM](https://www.g2.com/products/wealthbox-crm/reviews)
  - [Webgility](https://www.g2.com/products/webgility/reviews)
  - [Wise Business](https://www.g2.com/products/wise-business/reviews)
  - [Xero](https://www.g2.com/products/xero/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zeffy](https://www.g2.com/products/zeffy/reviews)
  - [Zoho Expense](https://www.g2.com/products/zoho-expense/reviews)

## QuickBooks Online Features
**General Ledger**
- Journal Entries
- Tags / Dimensions
- Audit Trail

**Multichannel inventory management**
- Warehouse Inventory Transfer
- Multichannel Inventory Syncing
- Multi-Warehouse Routing

**Order Entry**
- Entry
- Register
- Notifications

**Agentic AI - Accounting & Finance**
- Autonomous Task Execution

**Agentic AI - Vendor Management**
- Decision Making

**Accounts Receivable**
- Invoice Customization
- AR Automation
- Collections Automation

**Revenue Recognition**
- Usage Tracking
- Deferred Revenue
- Revenue Accrual

**3PL inventory management**
- Client management
- Marketplace connections
- 3PL inventory tracking

**Order Tracking**
- Shipping
- Tracking
- Backorder

**Accounts Payable**
- AP Automation
- Payment Processing
- Purchase Orders

**Inventory Management**
- Inventory Tracking
- Inventory Costing
- Product Master
- Inventory Forecasting
- Integrations

**Inventory Management**
- Stock Levels
- Flow Of Goods
- Reserving Goods

**Customer Management**
- Order Status
- Information Access
- Email Notifications

**Other Functionality**
- Inventory Tracking / Ordering
- Inventory Pricing and Costing
- Inventory Reporting
- Multi-Entity / Consolidation
- Recognition Rules
- Reconciliations
- Payroll
- Time and Expense

**Subscription Management**
- Payment Data
- Payment Gateway
- Billing
- Automatic Payments

**Reporting & Analytics**
- Financial Statements
- Custom Reporting
- Budgeting / Forecasting
- Dashboards

**Agentic AI - Order Management**
- Adaptive Learning
- Natural Language Interaction

**Platform**
- Customization
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Performance and Reliability
- Output Document Generation

**Integration**
- Data Import and Export Tools
- Integration APIs
- Breadth of Partner Applications

**Cash Flow**
- Track Cash Flow
- Income and Expenses
- File Exports

**Inventory Management Platform Features**
- Centralized Inventory Database
- Inventory Level Dashboards
- Stock History Reporting
- Low Stock Notifications
- Bundles, Kits, & Variants
- Asset Tracking
- Inventory Forecasting
- eCommerce Integrations
- Accounting Integrations
- Data Exporting / Importing

**Budgeting & Forecasting**
- Budgeting / Forecasting
- Data Import
- Versioning
- Historical Data

**Revenue**
- Revenue Types
- Revenue Allocation
- Scheduling

**Payroll**
- Direct Deposit
- Check/W-2 Printing
- Tax Calculation
- Reporting and Dashboards

**AI**
- Data Extraction
- Invoice Processing
- Expense Management
- Fraud Detection
- Tax Compliance
- Support Chatbots
- Bank Reconciliations
- Report Generation
- Customizable Alerts
- Predictive Analytics

**Mobile Applications - Accounting**
- Cloud Integration
- Notifications
- UI
- Offline
- Expense Tracking
- Invoice Management

**Agentic AI - Accounting**
- Autonomous Task Execution

## Top QuickBooks Online Alternatives
  - [Xero](https://www.g2.com/products/xero/reviews) - 4.4/5.0 (1,632 reviews)
  - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - 4.1/5.0 (4,692 reviews)
  - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) - 4.3/5.0 (3,917 reviews)

