# Meta Audience Network Reviews **Vendor:** Meta Platforms, Inc **Category:** [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Average Rating:** 3.9/5.0 **Total Reviews:** 164 ## About Meta Audience Network Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads. ## Meta Audience Network Reviews ### 1. Facebook Audience Network the key to coining Facebook advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Herma K. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2020 **What do you like best about Meta Audience Network?** That the Client's Avatar audience can be pinpointed to the finest detail. All aspects of the ideal client can be activated for the Facebook algorithm to find more of those potential clients. **What do you dislike about Meta Audience Network?** If you do not use the Facebook Audience Network, you are wasting your time trying to do any marketing on Facebook then. **Recommendations to others considering Meta Audience Network:** It is the best tool the make your Facebook marketing worth your while and it will enable you to provide your clients with a return on their ROI because of audience pinpointing. **What problems is Meta Audience Network solving and how is that benefiting you?** I can ask Facebook to find more of the perfect customers, something that would take me years to determine. I have benefitted in that a bigger audience has been exposed to my company information which enabled me to increase my ROI. ### 2. Difficult to Determine Efficiency **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Meta Audience Network?** The audience network allows your ads to reach a much wider audience. **What do you dislike about Meta Audience Network?** Spend to audience network is often much less valuable. **What problems is Meta Audience Network solving and how is that benefiting you?** We use Facebook Audience Network when we need to expand the reach of our ads. ### 3. Quick and Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Katie B. | Digital Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Meta Audience Network?** It is a quick and easy way to set up audiences at a large scale. it is also very convenient for setting up retargeting very quickly. **What do you dislike about Meta Audience Network?** Can be confusing to use sometimes but no major dislikes. **What problems is Meta Audience Network solving and how is that benefiting you?** Setting up audiences for various for new campaigns as well as retargeting audiences. ### 4. Staple in Social Media **Rating:** 3.5/5.0 stars **Reviewed by:** Mitchell K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about Meta Audience Network?** I truly enjoy Facebook's vast reach for audience in scale and quality. **What do you dislike about Meta Audience Network?** Some of the interests and behaviors available can be lacking. **What problems is Meta Audience Network solving and how is that benefiting you?** Running paid social media campaigns that compliment our other digital channels. ### 5. Worldwide, Strengthening relationships **Rating:** 5.0/5.0 stars **Reviewed by:** Kareem E. | Senior Technical Office Engineer , Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Meta Audience Network?** Find out a lot about the news of our friends and check them out in a short time **What do you dislike about Meta Audience Network?** Many can write and publish any false and untrue news with ease **Recommendations to others considering Meta Audience Network:** There are no recommendations that I can make this site has proven the spread and efficiency speak for itself **What problems is Meta Audience Network solving and how is that benefiting you?** No problems can be solved by talking or rumors ### 6. We have successfully used Facebook at my B2B SaaS company to bring in leads. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Meta Audience Network?** Facebook's new campaign budget optimization feature has been effective and saves me having to shift budget around between ad groups based on performance. **What do you dislike about Meta Audience Network?** I wish there were a way for me to delete my personal facebook but still be able to use the platform for my job. **What problems is Meta Audience Network solving and how is that benefiting you?** We are bringing in new users to pass off to our sales team to close new business. ### 7. Interesting for Video Objectives **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Meta Audience Network?** I really enjoy the use for video ads, as audience network drives low costs for complete video views. **What do you dislike about Meta Audience Network?** I find it difficult to really pinpoint sometimes exactly what app the audience network is serving my ads on, **What problems is Meta Audience Network solving and how is that benefiting you?** Problems stem from not knowing exactly where your ads are being served, as well as difficulty in getting that information. Once that info is received, however, and you are able to see where your ads are being served, it gives great insight. ### 8. A useful tool for understanding your target audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2019 **What do you like best about Meta Audience Network?** This is an essential tool in order for me to market and remarket to my target audience. **What do you dislike about Meta Audience Network?** I dislike the complexity of creating an audience from scratch **What problems is Meta Audience Network solving and how is that benefiting you?** I am finding out more about what my target audience likes and dislikes in order to produce content which appeals to their interests. ### 9. company bussiness **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2019 **What do you like best about Meta Audience Network?** I will grow up my compny bussiness to up and public people **What do you dislike about Meta Audience Network?** I hate liar people and report my CEO dont entertain it people **Recommendations to others considering Meta Audience Network:** to share some people for my pages and like it **What problems is Meta Audience Network solving and how is that benefiting you?** Like,share comment. And grow up pages in a facebook ### 10. my favorite audience **Rating:** 5.0/5.0 stars **Reviewed by:** luis a. | Vendedor de servicios, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Meta Audience Network?** The data that Facebook Audience Network can offer me is really fantastic. I can search for the perfect audience to be able to take my cruise travel announcements to the perfect personas. With Facebook Audience Network, I can investigate in detail and know which public I can focus my ads on. **What do you dislike about Meta Audience Network?** I still do not get anything wrong from Facebook Audience Network, they give me exactly what I want, their platform uses it even twice a day, it does its job correctly. **Recommendations to others considering Meta Audience Network:** An important recommendation is that you should segment your audience with just a few keywords and then start working with your audience. **What problems is Meta Audience Network solving and how is that benefiting you?** The Facebook audience helps me to reach the right people whom I know my ads will work best for. I can measure from age, location, likes, to what each person does for work. With all that information, I can organize and launch my campaigns to the best audience. ### 11. the best audience gives me Facebook Audience Network **Rating:** 5.0/5.0 stars **Reviewed by:** karen a. | Organization Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Meta Audience Network?** Definitely when we talk about the data that facebook gives me, it gives me the opportunity to segment in a very specific way the audience that I need to use for my ads and promotions, not only with the basic gender, age and place, but also gives me information about more specific characteristics of the audience and different types of tastes which helps me to go to an almost perfect audience for my ads and publications, plus I can launch my employment campaigns to specific sectors, getting results practically immediately, so I help unemployed people to connect with the job offers we offer every day, covering vacancies immediately practically. **What do you dislike about Meta Audience Network?** There really is nothing bad to say about the facebook audience, for my needs it meets 100% what I need, even Facebook helps me with credit for publications. **Recommendations to others considering Meta Audience Network:** I recommend using this tool from the most basic to the most complicated, start looking for your audience from the simplest features such as age, sex and place, then try to link features and tastes that are related to your ad, to get a public more segmented and be able to have the best results. **What problems is Meta Audience Network solving and how is that benefiting you?** I can mainly fill the vacancies of employment that our company offers almost in record time and with little budget, even the data provided by facebook can be used to reach beyond the facebook audience. ### 12. Extend Reach and grow VCR **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Meta Audience Network?** Can run 30s ads in non skippable content and extends reach off fb **What do you dislike about Meta Audience Network?** It is run on a Blacklist, starting to move towards blacklist luckily **What problems is Meta Audience Network solving and how is that benefiting you?** able to run 30 s assets in non skippable placement. Can only do 15s on FB Instream ### 13. Reaching your Facebook Audience off Facebook **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Meta Audience Network?** FAN has really helped us expand our reach and still hit the Facebook users off of Facebook. Our clients love to use Facebook for the targeting purposes and ability to upload custom audiences. FAN allows us to hit that audience more times, and in places they are not traditionally expecting, and it's not just your typically banner display space. **What do you dislike about Meta Audience Network?** I wish I had more ability to understand where the ads appeared. **Recommendations to others considering Meta Audience Network:** Don't be as alarmed as to where the placements are, just realize that you are going to reach your customer, and it doesnt matter as to where they are, but as long as they see your ads. **What problems is Meta Audience Network solving and how is that benefiting you?** Business problems we are solving is reach. Even if a user is not on the Facebook platform we are able to reach them outside by using the same targeting options as Facebook Newsfeed ads. ### 14. Audience Network making changes to protect users **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2018 **What do you like best about Meta Audience Network?** Facebook's Audience Network allows for advertisers to create custom audiences, lookalikes, and more. It also allows us to share those audiences, see insights on them, and even combine them or specify countries in which we want to target. Additionally, FB has been making changes to this audience network in order to protect users and ad impressions. This is a good thing for every Facebook user. Audience network also keeps all audiences safe and confidential. **What do you dislike about Meta Audience Network?** With these changes, it is making it hard for businesses to share audiences and create new ones. There is a limit on the number of custom audiences, and a limit on which audiences can be shared with marketing partners and clients. Additionally, ads manager is making many random, unmentioned changes throughout the duration of the past couple months. The fact that changes are unannounced makes it really hard to stay consistent as far as audiences and advertisements go. **Recommendations to others considering Meta Audience Network:** Facebook Audience Network is the only way to go if you are using Facebook Business Manager and Ads Manager. It keeps all audiences and there is literally no other way to create ads without using this software. I promise, it does the job and it's FREE! **What problems is Meta Audience Network solving and how is that benefiting you?** We are sharing audiences and creating ads in client accounts and managing our internal assets. The lists that we have in the audience network help us to obtain clients in the sales funnel as well as assure clients that our efforts are success driven. Facebook Audience Network allows us to ensure that these lists are held in a safe and editable fashion as well as have the ability to be shared. ### 15. Anyone can use it, but can anyone use it? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2018 **What do you like best about Meta Audience Network?** I like that it's pretty fast and easy, it reaches millions and is priced affordably. **What do you dislike about Meta Audience Network?** We've had some troubleshooting where we think we haven't gotten leads properly or in a timely manner, other people receive leads, it's a full time job to contact the FB team and if you're looking to get the most out of your ads or place for multiple clients get ready for a lot of learning and a headache. **Recommendations to others considering Meta Audience Network:** FACEBOOK step UP your customer care; once you talk to someone it's great but it's literally easier to contact the FBI. Also, for real, show people what they're paying for and make sure you're not dispensing leads to the wrong people. And users, hire a pro. Let someone place your ads for you if you're expecting big ROI. Go through an agency. **What problems is Meta Audience Network solving and how is that benefiting you?** We're able to put out events, flyers, new client's information and reach a very specific targeted demographic, even moreso than google and affordably. ### 16. Very helpful in marketing **Rating:** 4.0/5.0 stars **Reviewed by:** AR P. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Meta Audience Network?** This tool make quality advertising easy. It had amazing tools to research the potential audience. **What do you dislike about Meta Audience Network?** Very strict ad policies. There is no second chance if you had violated any ad policy. Your ad account will be blocked permentaly. It is good think but sometime few people make mistake unintenlly. **What problems is Meta Audience Network solving and how is that benefiting you?** It was really helpful in targeting best places to advertise our product. It was easy and really effective to use. ### 17. Good **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2018 **What do you like best about Meta Audience Network?** Facebook Audience Network is very insightful as to tracking the popularity of posts, as well as seeing what type of people content is reaching. **What do you dislike about Meta Audience Network?** I dislike the whole concept of fretting over popularity of social media posts, however see it necessary for the development of a strong business in today’s culture. **What problems is Meta Audience Network solving and how is that benefiting you?** An example of a solved problem by utilizing this network is the formulation of content to best suit the market audience. ### 18. Easy Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Emily P. | Marketing and Communications Coordinator, Restaurants, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Meta Audience Network?** An easy way to reach people outside of Facebook, while still using the FB ads manager. Sometimes I see better results with the audience network than with Facebook itself. Depends on the ad. **What do you dislike about Meta Audience Network?** Not great options for say, just doing audience network instead of FB and audience network. At least that I have used. FB is always changing the way they do their ads and the interface so it's possible there is a way. **Recommendations to others considering Meta Audience Network:** Do FB blueprint and your research before starting ads. It may seem easy and simple, but there are so many ways to optimize it and get better results. Also try split testing to see what works better for the results you are trying to get. **What problems is Meta Audience Network solving and how is that benefiting you?** Mainly recruiting new employees with FB ads. It's great to reach different audiences and demographics. ### 19. Great possibility to share news and events with everyone interested in our activities. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Meta Audience Network?** I like best that we can share not only posts to notify our followers of upcoming events or current news but that we can also share multimedia content like videos, photos and especially live streams. **What do you dislike about Meta Audience Network?** I dislike that we as a business page of facebook would have to pay to get a wider audience to see our posts in their timeline. **What problems is Meta Audience Network solving and how is that benefiting you?** We are able to share our upcoming events on facebook, which is great since we can generate a different target group by advertising our events and news on our page. Especially students can be reached through this network the best, since we sometimes experience difficulties in reaching them but have solved this issue through facebook. ### 20. Difficult to use. I honestly only for business. No **Rating:** 0.0/5.0 stars **Reviewed by:** Kasie K. | Owner, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Meta Audience Network?** Honestly, I can't say that there is anything that I liked about this. I use my phone only for business. No computer. This was just entirely too difficult to actually really use. See you download the app. Then you have to go online and sign up there and get a code. From that point most everything is done in browser. With the exception of seeing how much you've spent and your results. That's a lot to do when I could have simply used Facebook Ads Manager. **What do you dislike about Meta Audience Network?** I dislike that you have to bounce between the app and browser. Let one thing do it all. I shouldn't have to be bouncing between things to get stuff done. That's ridiculous. There are other apps out there that do the exact same thing that are much simpler to use. The interface is a mess also. **Recommendations to others considering Meta Audience Network:** Don't do it. Use Facebook Ads Manager instead. **What problems is Meta Audience Network solving and how is that benefiting you?** None. I finally decided to use Facebook Ads Manager. Much simpler in design and it accomplishes the same thing. ### 21. Haven't Seen Results **Rating:** 0.5/5.0 stars **Reviewed by:** Kathleen S. | Community Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Meta Audience Network?** Nothing really. There is something to be said if you REALLY want to get a lot of impressions for an ad, but I've found that placing your ads on Audience Network isn't meaningful. **What do you dislike about Meta Audience Network?** You get a ton of impressions, but with my experience in an agency and working with other agencies it's just a clumsy way to get more impressions. I haven't really seen any meaningful actions through audience network and a lot of traffic bounces from websites. People will tap the ads accidentally and immediately go back to what they were doing before. **Recommendations to others considering Meta Audience Network:** Do some experimentation with it before you commit to running any major campaigns. I can see how it might be useful if you have a MUCH larger organization, but typically it's not great. If your goal is solely brand awareness, it might be helpful, but for the most part, it's just a pain for the user. Anywhere I've worked, there's been a stigma against it. **What problems is Meta Audience Network solving and how is that benefiting you?** I haven't found any benefit to using it. ### 22. Best Way to Build Robust Audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Natalie C. W. | Co-Founder / Marketing Chief, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2017 **What do you like best about Meta Audience Network?** I like how many demographic options there are, and how selecting one option allows us to see how that impacts other options, e.g. selecting a certain zip code and interest will show me what other categories that audience may fall under. **What do you dislike about Meta Audience Network?** I'm not convinced of its accuracy. When I see the categories Facebook has put me in, some of them are laughable. For example, it thinks I have a great interest in Human Leg. I don't even know what that means. **Recommendations to others considering Meta Audience Network:** Create lots of custom audiences through the Facebook Audience Insights, then save them there. I prefer doing this than using the native audience tool within the ad builder itself. **What problems is Meta Audience Network solving and how is that benefiting you?** Targeting very specific groups of people for better ROI on ad campaigns. ### 23. Facebook Audience Network - Useful if you know it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Meta Audience Network?** The targeting options that you have are very varied and wide-spread, giving you the chance to reach new people with ads for your business. Quite intuitive and easy to use **What do you dislike about Meta Audience Network?** Some errors pop up requiring you to begin audience and ad creation again. All functionality isn't totally intuitive and requires some external knowledge and readings **What problems is Meta Audience Network solving and how is that benefiting you?** To target new audiences for our Facebook ads ### 24. Definitely making improvements and worth testing into this placement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Meta Audience Network?** I appreciate Facebook giving advertisers more insight into where their ads are serving across FAN and my clients finally felt comfortable testing once we were able to apply blacklists. **What do you dislike about Meta Audience Network?** I'm still not seeing the strongest performance from a direct response standpoint when evaluating Audience Network so I'm curious which types of campaigns it works best for. **Recommendations to others considering Meta Audience Network:** Recommend if you are looking to expand your potential reach on Facebook and also if you or your client accept view-through attribution. We mostly focus on click-based attribution so FAN is not a huge click driver but combined attribution tends to perform fairly well. **What problems is Meta Audience Network solving and how is that benefiting you?** Running on FAN helps us to expand our reach and scale our current programs. ### 25. Haven't Seen Great Results – But Easy to Use **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Meta Audience Network?** Facebook Audience Network is nice because it expands your reach to so much more than Facebook. I like that I know I am making the most of my platform by giving my ads more places to live – it's nice to know Facebook partners with other sites to give users more options and broader audiences. Ad formats have gotten easier to use and push out as well. **What do you dislike about Meta Audience Network?** I dislike some of the quirks that come with using the audience network. While it can definitely increase impressions and help with results, I've found that even when I get really targeted, I don't get great results on the audience network when compared to just Facebook (you can segment on impressions/reach/clicks by Facebook vs. Audience Network, so I can tell my results on this platform aren't great). It just seems like another way to do a display ad to get your ads out there, but doesn't really yield great results in my experience. **Recommendations to others considering Meta Audience Network:** Facebook in general has TERRIBLE customer support, so you have to rely on the Facebook support threads. **What problems is Meta Audience Network solving and how is that benefiting you?** For clients who say "We don't want to just advertise on Facebook," the Audience Network is an easy way to push ads out on the internet. Their ad formats have also improved too – with native formats and video ads, your ad does look nice on Audience Network sites. ### 26. ease to user and ease to find what I want **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2018 **What do you like best about Meta Audience Network?** ease to user and ease to find what I want **What do you dislike about Meta Audience Network?** sometimes it's more complicated to manage the group **What problems is Meta Audience Network solving and how is that benefiting you?** use reasonable money for right audience ### 27. helps get the information out their **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2018 **What do you like best about Meta Audience Network?** it makes it easer for me and my viewers to access information easier **What do you dislike about Meta Audience Network?** nothing, it is a very good product that helps be obtain my goals within a limit **What problems is Meta Audience Network solving and how is that benefiting you?** being organized and creating a set market ### 28. Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Meta Audience Network?** I enjoy being able to target specific people. With audience network I do not have to reach consumers that are irrelevant to my ads. **What do you dislike about Meta Audience Network?** One thing I dislike was that I wish there even more detailed targeting available. With time I'm sure that it will get where we would like. **Recommendations to others considering Meta Audience Network:** continue to advance the targeting options **What problems is Meta Audience Network solving and how is that benefiting you?** We are able to reach potential consumers which translates to sales, leads, and conversions. ### 29. Inexpensive channel helpful in scaling up **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Meta Audience Network?** It is usually the least expensive platform across Facebook. **What do you dislike about Meta Audience Network?** Most of the times quantity comes at the expense of quality. **Recommendations to others considering Meta Audience Network:** I have found it useful on broad targeting and for scaling up a campaign. **What problems is Meta Audience Network solving and how is that benefiting you?** It has helped us blend down specific results such as cost per action. ### 30. Critical for effective Facebook marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob S. | Digital Marketing Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Meta Audience Network?** The ability to fine tune my ads reach and know we were showing to prospects who were likely to convert. I also appreciated the ability to build and test segments of audiences **What do you dislike about Meta Audience Network?** The only negative that came to mind was some of the reports that showed “compared to FB data” was difficult to read by other parties internally **Recommendations to others considering Meta Audience Network:** Keep your lists clean and save data/reports regularly. Don’t be afraid to test **What problems is Meta Audience Network solving and how is that benefiting you?** We have been able to not only target and expand our primary audiences but also test new segments and track/analyze detailed customer value statistics ### 31. Useless ad placement **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Meta Audience Network?** In theory this should provide more scale for your Facebook campaigns. While the audience network placement itself is pretty useless, it sometimes can be beneficial in convincing the FB algo to give your news feed campaigns additional impressions. **What do you dislike about Meta Audience Network?** This placement does not really drive any results - pretty minimal impact. **What problems is Meta Audience Network solving and how is that benefiting you?** Further the reach of your ads ### 32. Definitely give it a go! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Meta Audience Network?** It's easy to use. Straightforward, and there is a plethora of information online to help you answer all your questions about the Facebook Audience Network. **What do you dislike about Meta Audience Network?** That there isn't a support number that I call in case I need urgent help. **Recommendations to others considering Meta Audience Network:** When starting out, make sure you read and track down the most reliable resources about Facebook Audience Network. **What problems is Meta Audience Network solving and how is that benefiting you?** I'm able to drive loads of qualified traffic to my site and build up brand awareness. ### 33. Good outreach **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Meta Audience Network?** It targets the right audience to make sure the ad is seen by the right people who are most likely to buy the product. It has a good user interface. THe support for the product is good. **What do you dislike about Meta Audience Network?** The cost to post ads is non uniform. It would be better if there was standard pricing. **Recommendations to others considering Meta Audience Network:** Good piece of software. **What problems is Meta Audience Network solving and how is that benefiting you?** Advertising for the products and making sure it reaches the correct people. ### 34. Facebook Audience Network **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Meta Audience Network?** I like that the Facebook Audience Network expands the reach of our targeted audience by getting ads in front of people on the places they visit. **What do you dislike about Meta Audience Network?** I find that using the audience network usually ends up with more clicks but less downloads, so lower quality traffic. **Recommendations to others considering Meta Audience Network:** I would test the use of audience network vs insta vs facebook vs auto placements. **What problems is Meta Audience Network solving and how is that benefiting you?** Getting our content in front of people. ### 35. Audience network user **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Meta Audience Network?** The lower costs and higher engagement drive success **What do you dislike about Meta Audience Network?** ThE messenger placement always pops up when it isn’t selected **What problems is Meta Audience Network solving and how is that benefiting you?** We are just experimenting with it right now ### 36. Expanded my reach **Rating:** 3.5/5.0 stars **Reviewed by:** Steve V. | Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2017 **What do you like best about Meta Audience Network?** The ease of use when targeting your demographic market. **What do you dislike about Meta Audience Network?** Some features to feel a little overbearing. **Recommendations to others considering Meta Audience Network:** Simplify the process a bit more and I am sure more users will be running to FAN vs GADS **What problems is Meta Audience Network solving and how is that benefiting you?** How much opportunity is on faceboks ad network. ### 37. Facebook Audience Network Review **Rating:** 4.0/5.0 stars **Reviewed by:** Katie H. | Digital Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2016 **What do you like best about Meta Audience Network?** I like using the audience network tool because it helps to segment your audience and target users who actually might be interested in your product or service. I work for an agency and spend time on Facebook for each of my clients. Targeting posts has proven to be much more effective to get the content in front of the right people as opposed to boosting posts. Curating an audience will yield much better results than an untargeted audience. **What do you dislike about Meta Audience Network?** I wish there were some sort of tracker to measure how effective the set audience was as opposed to no targeting. Yes, you can use insights and see post insights, but it would be nice to have some sort of comparison when looking at the targeted posts versus no targeting. **Recommendations to others considering Meta Audience Network:** Again, creating native or targeted ads using Facebook audience network is great. It allows you to target an audience and create specific content that will enhance your visibility and ultimately, make sure your money is being spent effectively. **What problems is Meta Audience Network solving and how is that benefiting you?** I work with a variety of clients – some multi-location and some location specific. Targeting the audience for these clients has proven very effective in increasing visibility and boosting sales/services awareness. If you are working toward improving social reach and enhancing social engagement, it is absolutely necessary to utilize audience targeting. Having a more curated audience will ultimately yield better results and keep your social efforts on track and worth the cost. ### 38. Facebook Audience Network **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2017 **What do you like best about Meta Audience Network?** Vast amount of user & audience data at our fingertips. **What do you dislike about Meta Audience Network?** Frequent system updates and recurring glitches in platform cause disruption, and prevent us from fully trusting the platform to perform consistently. **Recommendations to others considering Meta Audience Network:** Provide more insight into where ads are serving (similar to how GDN provides publisher information, and allows advertisers to exclude certain placements or content in their network). **What problems is Meta Audience Network solving and how is that benefiting you?** Discovering insights about the core audiences we're trying to reach, and finding new audiences to target. ### 39. Best marketing tool on the planet **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2017 **What do you like best about Meta Audience Network?** The ability to reach my target audiences in a place they visit daily **What do you dislike about Meta Audience Network?** I wish I could make the target audience as small as I like. I target some rural areas and the minimum audience sizes can be problematic. **Recommendations to others considering Meta Audience Network:** Experiment. You'll find subsets of your audience you didn't know existed. **What problems is Meta Audience Network solving and how is that benefiting you?** We're constantly looking for new ways to find our customers online and engage with them. We're finding our audience to be very responsive to online advertising. ### 40. Facebook Audience Network **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2016 **What do you like best about Meta Audience Network?** The Dashboard - Very functional with the following capabilities. Dashboard, Settings, Roles, Alerts, App Review, PRODUCTS, Facebook Login, Audience Network, Messenger, + Add Product, Saved, Tools & SupportDocs.... These tools are the best for your facebook app. I currently have three Facebook apps. Facebook supplies the right Tools to Test and debug my apps. The best of all Analytics for Apps. Facebook Analytics for Apps helps your app flourish in 5 easy steps, I call, "Guidance." Making it easier to dicipher your audiences activity data with funnels, cohorts, breakdowns and more. **What do you dislike about Meta Audience Network?** Right now, I really can't give a dislike for Facebook Audience Network. Though some platforms like this can be complicated Facebook Audience Network gets my "thumb up." Any marketing platform that can increase the audience for any business is great. **What problems is Meta Audience Network solving and how is that benefiting you?** As a website designer and online solutions provider Facebook Audience Network has not only increased my target audience, Facebook Audience Network has also increased my client's target audience by 12% in the last 6 months. ### 41. Facebook Audience Network Review **Rating:** 3.5/5.0 stars **Reviewed by:** Anat H. | Senior Social Media and Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2016 **What do you like best about Meta Audience Network?** I like how I can custom my audience based off my demographics (either based off my current followers on my Facebook page or my tailored demographics that the rest of the business is targeting). **What do you dislike about Meta Audience Network?** I dislike that sometimes when I try to boost a post towards a specific audience- it won't show me the custom audience I created in the drop down menu. I have to then go through the process of creating an ad and then electing "Boost Post" as my objective. This takes a lot of time. **What problems is Meta Audience Network solving and how is that benefiting you?** We are increasing brand awareness by customizing our content towards specific audiences. This makes sure that our content resonates with the correct individuals. ### 42. Great experience **Rating:** 3.5/5.0 stars **Reviewed by:** bryan y. | sales, Wholesale, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2016 **What do you like best about Meta Audience Network?** What I like best about Facebook Audience Network is that they do the work for you. They will get your content out there and do a great job of getting ads to your content. There is a lot of different ads to meet the your audience needs. They have great customer support I had a few problems and they were great about helping me out and helping me understand. They made things seem really easy and went step bu step in assisting me with this problem. The customer support was very nice and reassuring. **What do you dislike about Meta Audience Network?** I have had a few problems at first figuring out how to use this and have the ads actually show up on my content. The ads were not working at first I had to talk to a Facebook agent and get a problem resolved. It took awhile to get a hold of someone. **Recommendations to others considering Meta Audience Network:** If your looking for a relevant way to get ads to your content I would highly recommend this! **What problems is Meta Audience Network solving and how is that benefiting you?** I am getting a lot more relevant ads to my content. ### 43. A powerful tool for audience targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Meta Audience Network?** Targeting capabilities. We have a very target audiences, and can easily get our message in front of them with the Facebook Audience Network. Allows us to affordably and rapidly test messaging to different target audiences before investing in larger campaigns. Doesn't break budget which is a big deal for those who need to measure performance to the dollar. **What do you dislike about Meta Audience Network?** Needs more insight into ad placements. As a B2B brand with a reputation, I need to be able to quickly view and manage the types of sites we're placing ads on. **Recommendations to others considering Meta Audience Network:** Do your audience research before using this tool. Incredibly powerful when you know who you're trying to reach. **What problems is Meta Audience Network solving and how is that benefiting you?** The major benefit is the ability to quickly and affordably test messaging to a large audience of potential target customers. ### 44. I use this for my business. **Rating:** 2.5/5.0 stars **Reviewed by:** Sheena M. | Owner/Teacher, Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2016 **What do you like best about Meta Audience Network?** I use this for my business. It is very helpful to see who is actually active on you page. I am able to see what kind of market I am reaching out to. **What do you dislike about Meta Audience Network?** Sometimes it is very complicated to understand. When you are working with the public, you want to make sure you are pressing the right buttons. Also, sometimes it freezes up. **Recommendations to others considering Meta Audience Network:** This will help your business a great deal. Knowing that you are able to reach many more customers is the goal, and the Audience Network will help with that. All business owners need something easy to use and this is it. **What problems is Meta Audience Network solving and how is that benefiting you?** I am trying to reach out to a larger market. I want to reach more people than the ones just in my area. It benefits me because it is a cheaper form of advertisement. ### 45. On the right path... **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2016 **What do you like best about Meta Audience Network?** Added impression opportunities for desired audience, less expensive placements, ability to create ads within Ads Manager flow and Power Editor ad creation flows. **What do you dislike about Meta Audience Network?** Lack of transparency of ad placements (publisher sites), display unit performance (i.e. banner vs. Interstitial), publisher category performance (instant article vs. app), inability to target separately from Mobile News Feed. **Recommendations to others considering Meta Audience Network:** Test it with a limited budget. Do not use Clicks to Website objective with this placement - you will get plenty of clicks. Do not put too much stock in average cost-per-click as you cannot adequately compare apples to apples (vs. Mobile/Desktop News Feed). **What problems is Meta Audience Network solving and how is that benefiting you?** In some instances, we have been able to lower our cost-per-acquisition for certain projects. ### 46. We use Audience Network to reach put to brides in our area to tell them about our local bridal shows **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2016 **What do you like best about Meta Audience Network?** We have had great success targeting exactly the type of brides we want. We narrow down based on interests, age, and location for each show we produce. Some shows require different number or area brides then others, and this helps us achieve just that! **What do you dislike about Meta Audience Network?** There isn't much I dislike, in our experience we have had great success. The customer service is helpful too. **Recommendations to others considering Meta Audience Network:** Be sure you are happy with your ad once it goes live, because it will be out there for many eyes to see once it is. **What problems is Meta Audience Network solving and how is that benefiting you?** We were having a hard time locating brides in specific area for different shows and this helped us achieve just that. we tried many different print ads, coupons, and billboards but because the show is a one day event, the ads would get old and not be current. Facebook removes after the event is over which helps us in just the timeframe we need. ### 47. Social Media Coordinator **Rating:** 3.5/5.0 stars **Reviewed by:** Brittnee M. | Social Media Community Strategist, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2016 **What do you like best about Meta Audience Network?** I like that it makes it easy to target an audience. The categories are layered and will break down to more specific audiences that we want to reach across the Facebook platform. **What do you dislike about Meta Audience Network?** You can't have a break down of spend by app so we can't see data for the third party platforms. **Recommendations to others considering Meta Audience Network:** I would say to look into Facebook Audience Network and make sure that is something you want to invest in. It's easy to use and helpful to hit the right audience. **What problems is Meta Audience Network solving and how is that benefiting you?** We are using Facebook Audience Network as a way to target to specific audiences in the social sphere. It's really easy to define the specific audience that we want to target. ### 48. Target Who Matters **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle W. | Chief Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2016 **What do you like best about Meta Audience Network?** Love knowing who exactly will see my ads, how large the audience is, and the ability to save the audience for future campaigns. **What do you dislike about Meta Audience Network?** Not always sure where the data is coming from and how current it is. **Recommendations to others considering Meta Audience Network:** Take the time to research your network and notice placements. If your audience is too narrow, your ads may only show on third party sites. **What problems is Meta Audience Network solving and how is that benefiting you?** Trying to reach custom audiences through Facebook advertising. Audience network lets me reach potential homebuyers in a specific zip code radius when I have a mortgage lender wanting to promote refinancing. I can target pet owners when a pet store client is opening a new store. I've seen incredible results in high-quality traffic at a low cost per click. ### 49. Simple way to reach your target demographic **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2016 **What do you like best about Meta Audience Network?** It's nice to be able to use the Facebook demographic targeting tools to reach your target audience outside of Facebook. **What do you dislike about Meta Audience Network?** I don't really have anything bad to say about this tool, easy to use. Not the most cost effective way to advertise but it's not extremely expensive either. **Recommendations to others considering Meta Audience Network:** I think it's a fine way to advertise since you get to use Facebooks great targeting tools, but if you are on a tight budget I would stick to advertising directly on the Facebook newsfeed. **What problems is Meta Audience Network solving and how is that benefiting you?** This tool has been helpful to increase brand recognition outside of Facebook. ### 50. More Eyeballs, More Exposure. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2016 **What do you like best about Meta Audience Network?** Working in social media, I'm constantly looking for new ways to get my ads in front of more people. Facebook's Audience Network allows me to do that. It's nice to be able to get advertising (especially CPC based) in front of people that might not otherwise ever see the ads. It's nice to see a breakdown on ads results as well and being able to see how many people accessed the Audience Network versus mobile, desktop, & right column. **What do you dislike about Meta Audience Network?** I wish I was able to see a clear cost breakdown of audience network versus others. Also would like to see a more detailed audience breakout. I often wonder which apps people are exactly targeted on and would like to see this breakdown as well. Are the apps we're advertising on something that consumers use quite often, or is it the opposite? **Recommendations to others considering Meta Audience Network:** Consider the type of ad you are running and whether it makes sense to be served on the audience network. Also question what kinds of apps this might be served on. **What problems is Meta Audience Network solving and how is that benefiting you?** Facebook Audience Network has allowed my organization to extend our targeting for our ads to people on other mobile apps. The benefits are definitely there, however the audience network needs more improvements. ## Meta Audience Network Discussions - [why cant face book include and audio part](https://www.g2.com/discussions/why-cant-face-book-include-and-audio-part) - 1 comment, 1 upvote - [How earn money in a social media](https://www.g2.com/discussions/16052-how-earn-money-in-a-social-media) - 2 comments, 1 upvote - [What is Facebook Audience Network used for?](https://www.g2.com/discussions/what-is-facebook-audience-network-used-for) - 1 comment - [How does Facebook Audience Network pay?](https://www.g2.com/discussions/how-does-facebook-audience-network-pay) - 1 comment - [Should I use Facebook Audience Network?](https://www.g2.com/discussions/should-i-use-facebook-audience-network) - 2 comments - [View Meta Audience Network pricing details and edition comparison](https://www.g2.com/products/meta-audience-network/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-05-16+11%3A01%3A45+-0500&secure%5Bsession_id%5D=cadecaa9-63e4-471f-bc56-4675def19ccf&secure%5Btoken%5D=477d1bbd0e38f445e51a159b27bbd419756d1aee147f6aa510f3e175d37ef809&format=llm_user) ## Meta Audience Network Integrations - [Canva](https://www.g2.com/products/canva/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Meta Audience Network Features **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization ## Top Meta Audience Network Alternatives - [Google AdMob](https://www.g2.com/products/google-admob/reviews) - 4.3/5.0 (66 reviews) - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) - 4.3/5.0 (61 reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (233 reviews)