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Supermetrics Reviews & Product Details

Pricing

Pricing provided by Supermetrics.

Single connector

$29.00
flat_rate Per Month

Supermetrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Supermetrics, and what problem is it built to solve?

Supermetrics helps marketers and analysts move data from popular marketing and advertising platforms into AI chat, analytics, reporting, and data warehouse tools. It reports more than 15% of global ad spend through its platform.

What languages does Supermetrics support?

Supermetrics supports 1 language: English.

What company sizes and industries is Supermetrics the best fit for?

Supermetrics is most often used by small and mid-market teams, with marketing and advertising work especially prominent. Enterprise teams and several other industries also appear among its users.
  • Company size — Small business: Teams with 50 or fewer employees.
  • Company size — Mid-market: Teams with 51–1,000 employees.
  • Company size — Enterprise: Teams with more than 1,000 employees.
  • Industry — Marketing and advertising: The clearest concentration among the industries represented.
  • Other recurring industries: Retail, information technology, and healthcare.

How long does it take to implement Supermetrics across a team?

Implementations commonly go live in less than a day or within a month, though some teams report taking longer. The reported ranges vary with setup needs.
Time to go live Relative frequency
Less than 1 day Very common
Less than 1 month Very common
1–3 months Also reported regularly
3–6 months Reported less often
6–12 months or more than 12 months Occasional

What customer support options does Supermetrics provide, and how do users find the overall support experience?

Support is available through chat, email/help desk, and a knowledge base, with 24/7 live-rep support. The experience can be helpful and responsive, particularly for troubleshooting and setup, although some users encounter slow replies or issues that take time to resolve.

What is the experience like for teams switching to Supermetrics from another tool?

Switching to Supermetrics has often meant gaining broader connector coverage and more flexibility for collecting and reporting data across channels. Teams coming from tools such as Funnel, Adverity, and dashboard or reporting platforms describe choosing it for wider data access, easier customization, or a more workable cost; others find the transition takes effort, especially when they need to adapt existing metrics and reporting setups.

What tools and platforms does Supermetrics integrate with, and how do these integrations help users get more value from the product?

Supermetrics offers 44 integrations spanning marketing data sources and tools for reporting, analytics, commerce, and AI chat. These connections let teams bring data into reporting and analysis workflows, helping reduce manual pulls and make it easier to view performance across channels.
  • Advertising and social platforms: Facebook, Bing Ads, Amazon Advertising, LinkedIn Marketing Solutions, TikTok Ads, and Pinterest.
  • Marketing and analytics: Google Analytics, Adobe Analytics, HubSpot Marketing Hub, and ActiveCampaign.
  • Reporting and business intelligence: Data Studio, Looker, Microsoft Power BI, and Tableau.
  • Commerce: Shopify and WooCommerce.
  • AI chat: ChatGPT, Claude, and CoPilot.

What features or capabilities could make Supermetrics even more useful?

Supermetrics could be more useful with broader data coverage, smoother day-to-day operations, and clearer guidance for building and maintaining reports.
  • Expand connector coverage and add more source-specific metrics and fields, including organic social data.
  • Improve connection reliability and make refresh failures, reauthorization, and troubleshooting easier to manage.
  • Make data blending and report customization more flexible, with clearer metric definitions and compatibility guidance.
  • Simplify onboarding and navigation with more discoverable documentation, templates, and training.
  • Offer more flexible plans so teams can choose connectors and usage levels that match their needs.

Supermetrics Reviews (827)

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Reviews

Supermetrics Reviews (827)

View 1 Video Reviews
4.4
827 reviews

What do users say?

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Pros & Cons

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John M.
JM
John M.
Operations Director
Small-Business (50 or fewer emp.)
"Avoid this like the Plague"
0/5
What do you like best about Supermetrics?

The product is mostly reliable and we has minimal downtime Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

We used Supermetrics for two years on a contract covering Looker Studio and Power BI. The product itself did the job. The way they handle contracts is the reason for this review.

Our contract auto renews unless you cancel 60 days before the end date. In two years we never got a single reminder that the renewal was coming up. We moved our reporting in house and sent our cancellation 18 days before the renewal date. Too late, so we're locked into another full year for both products, even though we no longer use either of them.

I get that the clause is in the contract. What made it worse was how they handled it. Support first quoted us the wrong price, more than double what we'd actually signed for, and later corrected it. The account manager then told us the contract allowed them to renew us for another two years with an 8% increase, which isn't what the contract says. When we pointed that out, they presented a 12 month renewal as a concession. We offered to pay half the year upfront to settle and close the account. Finance said no, and told us they have no obligation to send a reminder.

In my opinion this business model relies on customers missing a notice date they're never reminded about. If you do sign with them, put the cancellation deadline in your calendar the day you sign, and don't expect any flexibility if you miss it, even after years as a customer. Review collected by and hosted on G2.com.

Vincent D.
VD
Vincent D.
W
Marketing and Advertising
Small-Business (50 or fewer emp.)
Originally submitted 9/4/2024
"Our go-to for multi-channel agency reporting"
4/5
What do you like best about Supermetrics?

What stands out most since my last review is how much Supermetrics has expanded beyond data extraction. The AI integrations are the biggest change for us. Being able to query live client data in plain language through tools like Claude and ChatGPT has sped up ad-hoc analysis and made it easier for less technical team members to find answers without building a report first. The native dashboard builder and data blending also mean we can put together custom cross-channel views without always relying on Looker Studio. For an agency managing many client accounts, the Connector Builder and expanded Management API are welcome additions, since they reduce the manual setup involved in onboarding new clients and connecting less common data sources. We've also appreciated how quickly new connectors are added, including newer ad platforms, so our reporting keeps up with where clients are spending. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Pricing can add up for agencies as the number of connectors and client accounts grows, so more flexible agency plans would help. Large queries over long date ranges can occasionally be slow or hit API limits. The learning curve I mentioned before still applies to new team members getting up to speed on advanced setups. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

"Powerful tool"... I love that! Learning curve is definitely something we are looking at in 2025 for future customers as well. Please join our Community to stay informed: https://community.supermetrics.com/

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Reliable Legacy License, but Rigid Modern Plan Upgrade and No Flexibility"
1.5/5
What do you like best about Supermetrics?

The legacy license worked reliably for 8+ years, and the connectors we used did their job. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

When we asked for one new connector (Matomo), we were moved to a 12-month modern plan sized to replace everything on our legacy license. We were never told we could keep the legacy license and add a small package alongside it. After signing, we found the two ran side by side for five months. Supermetrics later confirmed in writing that the policy is internal, with no public documentation, and that this option wasn’t discussed before we signed. The agreement has no early-cancellation or downsizing option, and every request for any adjustment was declined, so we’re paying out the full term on a plan we barely used. Review collected by and hosted on G2.com.

Response from Owen Badham of Supermetrics

Eight years is a long time to rely on one tool, and we appreciate that you stayed with us throughout. It’s disappointing to hear that moving to a new plan felt rigid and that you weren’t given the full picture of your options along the way.

Supermetrics has changed a lot since your legacy license was set up. With Supermetrics Studio and our AI chat integrations, teams can now analyze their marketing data and act on it in ways that weren’t possible before, and we’d like you to see more of that value as your reporting needs develop. Let us know if there's anyway we can help out. Best, Owen

Trevor I.
TI
Trevor I.
Digital Marketing Analyist - Web Analytics & SEO
Enterprise (> 1000 emp.)
Originally submitted 3/4/2022
"Makes My Data Studio Reports A Lot More Meaningful"
5/5
What do you like best about Supermetrics?

SuperMetrics continues to seek out new platforms to make connections to, and they just created one for a platform that I routinely use for monthly reporting. Becing able to combine data from multiple sources into one report is a huge time saver for us. I'm also happy with the recent user experience updates in their admin section. Another recent thing for us has been exploring how to set up data lakes for our company. SuperMetrics and their team offer great support for companies that are moving through data projects. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I always make my own dashboards because I normally need custom reporting, but I'm always hoping someone makes a better dashboard template so that I could save time on design. Review collected by and hosted on G2.com.

Ibragim N.
IN
Ibragim N.
Marketing Analyst
Small-Business (50 or fewer emp.)
Originally submitted 4/30/2024
"Have been using them for almost 3 years"
5/5
What do you like best about Supermetrics?

No need to develop your own API connections and monitor API documentation and changes of different platforms. New connectors regularly added. Very helpful and knowledgeable support team. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing in particular stands out in terms of cons. Any issues I had were swiftly looked into by the team. All errors resolved in timely manner. Review collected by and hosted on G2.com.

SP
Stefano P.
Application Developer Engineer
Machinery
Mid-Market (51-1000 emp.)
"Efficient, Reliable Data Integration and Brilliant Reporting"
4.5/5
What do you like best about Supermetrics?

Supermetrics is super efficient and reliable in data integration, and this makes it possible to connect with major software like Google Ads

The reporting capabilities pf Supermetrics are brilliant and efficient and this tool works smoothly

The automation offered by Supermetrics is at its best, ensuring that the dashboard is constantly updating and no challenges with uploads or downloads

The app allows the customization of different reporting metrics and this brings accuracy Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The cost for Supwrmetrics keeps increasing, and some individuals or firms can’t afford the app

The tool has data discrepancies and this demands extra validation Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Flexible Google Sheets Integration for Easy Data Formatting"
4/5
What do you like best about Supermetrics?

The integration with Google Sheets is helpful, and it lets me format the data pulled from the source platforms in whatever way I need. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes the data connection fails, but I think that’s fair given how infrequently it happens and how quickly it usually comes back. Review collected by and hosted on G2.com.

Response from Owen Badham of Supermetrics

Hi there - many thanks for your kind review. We're happy you're getting a good experience from the GS integration and enjoying Supermetrics.

Wijbren v.
WV
Wijbren v.
Head of Marketing
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Invaluable Unified Marketing Reporting Across Tools"
4/5
What do you like best about Supermetrics?

Our company uses Supermetrics to pull data from a variety of tools into Google Sheets - and by extension our cloud-based data warehouse. Here we combine these different datasets into one report. That unified view is invaluable for marketing. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The interface is quite basic and has not kept pace with developments in many tools that it connects to - most notably GA4. As a result, many metrics that cannot be combined, can in fact be selected in Supermetrics, leading to failed reports. Newer members of my department have a lot of problems with this, leading to me needing to get involved. Review collected by and hosted on G2.com.

Rachel J.
RJ
Rachel J.
Controller
Small-Business (50 or fewer emp.)
Originally submitted 12/16/2025
"Customizable Data Views That Empower Analysis"
4.5/5
What do you like best about Supermetrics?

I love having data available at my fingertips. I can see in near real time what is happening and make changes as needed Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes I feel limited on the data I can available to pull. Review collected by and hosted on G2.com.

Hunter S.
HS
Hunter S.
Developer
Mid-Market (51-1000 emp.)
Originally submitted 8/2/2024
"Easy Data Loading"
4.5/5
What do you like best about Supermetrics?

Nothing major has changed but there have been incremental improvements and less bugs. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Adding more features into Supermetrics would be nice to eliminate extra tools, such as more visualization Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Thanks for the review, Hunter! Bugs happen, unfortunately, but glad we can get it fixed quickly for you, and that you are finding it helpful.

Questions about Supermetrics? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

James T.
JT
James Thomson
•
Last activity over 4 years ago

Is it possible to pivot data from Rows to Columns?

Leo L.
LL
Leo Li
•
Last activity 12 days ago

How do you balance Supermetrics AI Studio dashboards with the higher pricing?

Pricing Options

Pricing provided by Supermetrics.

Single connector

$29.00
flat_rate Per Month

Essential

$29.00
flat_rate Per Month

Core

$159.00
flat_rate Per Month
Supermetrics Comparisons
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