--- title: Supermetrics Reviews meta\_title: 'Supermetrics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 823 reviews by the users' company size, role or industry to find out how Supermetrics works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 823 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Supermetrics Reviews & Product Details Visit Website Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions. * * * Product Website Supermetrics Seller [Supermetrics](https://www.g2.com/sellers/supermetrics) Discussions [Supermetrics Community](https://www.g2.com/products/supermetrics/discuss) Languages Supported English Solution Type All-in-One Overview by Owen Badham Show More ## Pricing Pricing provided by Supermetrics. ### Starter Starting at €39.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/supermetrics/pricing) ## Supermetrics Integrations (45) What do users say about integrations? Verified by Supermetrics [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adform Integrated Advertising Platform ](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar 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TI Trevor I. Digital Marketing Analyist - Web Analytics & SEO Enterprise (\> 1000 emp.) 3/4/2022 "Makes My Data Studio Reports A Lot More Meaningful" 5/5 What do you like best about Supermetrics? SuperMetrics continues to seek out new platforms to make connections to, and they just created one for a platform that I routinely use for monthly reporting. Becing able to combine data from multiple sources into one report is a huge time saver for us. I'm also happy with the recent user experience updates in their admin section. Another recent thing for us has been exploring how to set up data lakes for our company. SuperMetrics and their team offer great support for companies that are moving through data projects. Review collected by and hosted on G2.com. What do you dislike about Supermetrics? I always make my own dashboards because I normally need custom reporting, but I'm always hoping someone makes a better dashboard template so that I could save time on design. Review collected by and hosted on G2.com. Recommendations to others considering Supermetrics: The customer service is terrific. They have a positive tone that the "there are no stupid questions" really holds. Whether it turned out to be user error or help with set-up, responses were quick, intelligent, and easy to follow. Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? Speed and efficiency of data cleaning and recording has been the biggest benefit. Being able to pull multiple data sources into Data Studio creates a lot less clicks. The filters allow me to keep the data clean and organized, all in one place. Review collected by and hosted on G2.com. Show More 4/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller SP Stefano P. Application Developer Engineer Machinery Mid-Market (51-1000 emp.) 4/5/2026 "Efficient, Reliable Data Integration and Brilliant Reporting" 4.5/5 What do you like best about Supermetrics? Supermetrics is super efficient and reliable in data integration, and this makes it possible to connect with major software like Google Ads The reporting capabilities pf Supermetrics are brilliant and efficient and this tool works smoothly The automation offered by Supermetrics is at its best, ensuring that the dashboard is constantly updating and no challenges with uploads or downloads The app allows the customization of different reporting metrics and this brings accuracy Review collected by and hosted on G2.com. What do you dislike about Supermetrics? The cost for Supwrmetrics keeps increasing, and some individuals or firms can’t afford the app The tool has data discrepancies and this demands extra validation Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? Supermetrics creates a continuous data management, helping us in automation of the marketing processes The collection of data and information is done automatically and this ensures no errors experienced and there is time management Supermetrics ensures businesses are articulate in managing data collection, more so the huge amount of data and this makes the systems stable The app gives clarity, data access and high visibility for business development Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Wijbren v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wijbren v.") WV Wijbren v. Head of Marketing Marketing and Advertising Mid-Market (51-1000 emp.) 5/5/2026 "Invaluable Unified Marketing Reporting Across Tools" 4/5 What do you like best about Supermetrics? Our company uses Supermetrics to pull data from a variety of tools into Google Sheets - and by extension our cloud-based data warehouse. Here we combine these different datasets into one report. That unified view is invaluable for marketing. Review collected by and hosted on G2.com. What do you dislike about Supermetrics? The interface is quite basic and has not kept pace with developments in many tools that it connects to - most notably GA4. As a result, many metrics that cannot be combined, can in fact be selected in Supermetrics, leading to failed reports. Newer members of my department have a lot of problems with this, leading to me needing to get involved. Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? Again, the ability to combine data from different tools into a single report is invaluable. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Stephanie D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie D.") SD Stephanie D. Chief Revenue Officer Small-Business (50 or fewer emp.) 3/18/2026 "Effortless Data Automation with Limited Connectors" 5/5 What do you like best about Supermetrics? I love that Supermetrics makes it easy to automate standard performance data from platforms like Facebook, Google, TikTok, and export all my Shopify data. I really appreciate that I don't have to go in and pull reporting every day. Waking up and logging on to have all the data from the previous day updated within our dashboards is invaluable. Being able to pull data directly within Google Sheets is incredibly helpful. The confidence it gives me by negating potential human error with manual updates is also a huge plus. The initial setup of Supermetrics was super easy, just a few clicks to add the extension to Google Sheets and authorize the connections. I was able to start using it right away. I consider Supermetrics a premium tool with the functionality and connectors needed for a company doing substantial business. Review collected by and hosted on G2.com. What do you dislike about Supermetrics? I generally just think that adding more connectors will be helpful in the future. There are some platforms such as ShopMy where it doesn't have all of the data that I need. So it doesn't connect to ShopMy. Also, AWHEN, it has, but it only allows for a thirty day look back window. That makes it so I can use Supermetrics 100% of the time, but I'm able to use it about 90% of the time. Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? I use Supermetrics to automate data from Facebook, Google, TikTok, and Shopify into Google Sheets. It simplifies pulling performance data quickly, eliminates manual data manipulation, reduces human error, and keeps my dashboards updated daily with ease. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Carlos María M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carlos María M.") CM Carlos María M. CEO & Founder Small-Business (50 or fewer emp.) 11/6/2021 "Facilitate Access and Analysis in One Place" 5/5 What do you like best about Supermetrics? What I like most about Supermetrics is its ease of use, which allows us to develop reports and analyses of all our clients' digital properties without complications. Additionally, the technical support is excellent, always available to answer any specific technical questions that arise. I appreciate the ability to access all platforms from one place, which greatly simplifies the analysis and reporting process for us. I also value the seamless integration with Google Data Studio and Google Sheets, which allows us to efficiently feed dashboards and spreadsheets. The initial setup of Supermetrics was very simple and intuitive, which greatly facilitated its adoption by our team. Overall, these aspects make my experience with Supermetrics exceptional. Review collected by and hosted on G2.com. What do you dislike about Supermetrics? We have no complaints. Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? I use Supermetrics to centralize reports and analysis of clients' digital properties, facilitating access to platforms from a single place and improving efficiency in marketing execution. Review collected by and hosted on G2.com. Show More 12/2/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated ![Vineeth N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vineeth N.") VN Vineeth N. MD Small-Business (50 or fewer emp.) 11/23/2021 "Must-have tool for amazing marketing reports" 5/5 What do you like best about Supermetrics? Been using the Supermetrics data studio connector for 3 yrs now, and it connects seamlessly to many of the other tools we use - semrush, FB Ads manager, LinkedIn, GMB, etc. Review collected by and hosted on G2.com. What do you dislike about Supermetrics? The pricing for HubSpot/Mailchimp integration is quite expensive for SMBs. For agencies, the pricing probably works (since you can use it for a few clients as long as the total accounts are less than 10), but in most cases, clients want ownership of the data and would like it to be from their account, so that's a major limitation. Review collected by and hosted on G2.com. Recommendations to others considering Supermetrics: Check the different packages to ensure the package you opt for covers the tool you'd like to pull data from. Reach out to their support team if you have any doubts, they are helpful & responsive most times. Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? Easy to pull data from different sources onto one data studio report. Seamless integration with multiple tools. Review collected by and hosted on G2.com. Show More 12/2/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Moe A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moe A.") MA Moe A. CMO, Strategic Advisor Legal Services Small-Business (50 or fewer emp.) 5/20/2026 "Saves Hours Weekly with Clean, Push-Button Client Reporting" 5/5 What do you like best about Supermetrics? Saves my team hours every week. Pulls ad data into one dashboard cleanly. Client reporting went from painful to push-button. Review collected by and hosted on G2.com. What do you dislike about Supermetrics? Pricing over 3 channels and integrations are bit complex Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? We used it for connecting our BI tools and Data studio dashboards for marketing activities Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![majd n.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "majd n.") MN majd n. Marketing Traffic Manager Mid-Market (51-1000 emp.) 4/28/2026 "Easy Data Analysis and Interactive Dashboards" 4.5/5 What do you like best about Supermetrics? It makes it easy to analyse data and create interactive dashboards from it. Review collected by and hosted on G2.com. What do you dislike about Supermetrics? Depending on the plan, the number of data sources can feel a bit limited. Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? Before, I used to rely on GA4 mainly to showcase trends, but it was difficult to share those insights with my team members. Now it’s much more convenient. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/16/2025 "Essential Reporting Tool with Outstanding Support" 5/5 What do you like best about Supermetrics? Supermetrics has become an essential part of my reporting workflow. Supermetrics makes it incredibly easy to pull data across multiple marketing channels and clients into a single source of truth. The setup is intuitive, and building dashboards and reports—especially in Looker—feels fast, flexible, and reliable. Even with complex, multi-client reporting needs, Supermetrics handles it smoothly without unnecessary friction. What really stands out is how user-friendly the platform is. Connecting new data sources, customizing fields, and refreshing reports takes minutes, not hours. It’s enabled me to scale reporting across channels without adding operational overhead. On top of that, the support team is excellent. They’re responsive, knowledgeable, and genuinely helpful when troubleshooting issues or answering nuanced questions. It feels like working with a partner, not just a tool. I have tested out multiple tools similar to Supermetrics and they always come up ahead. Review collected by and hosted on G2.com. What do you dislike about Supermetrics? Sometimes the connectors will break or go down. It is a little slow to load, but I think it has less to do with Supermetrics vs the ad channels themselves. In any case, the data connection is back up on a timely matter. Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? The biggest benefit is efficiency and confidence in the data. I save significant time on reporting, reduce manual errors, and can focus more on analysis and insights rather than data wrangling. It also allows me to scale reporting across clients without increasing operational complexity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andi J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andi J.") AJ Andi J. Web And Mobile Analytics Specialist Mid-Market (51-1000 emp.) 12/16/2025 "Effortless Reporting and Time Savings with Supermetrics" 5/5 What do you like best about Supermetrics? I love using Supermetrics because it pulls all my marketing and business data into Google Sheets and Looker Studio automatically, so reporting is fast, consistent, and always up to date. It saves hours of manual exports and reduces errors, which makes decisions easier and quicker. Review collected by and hosted on G2.com. What do you dislike about Supermetrics? Supermetrics could improve connecting to data sources a bit by making new user and data-source connections more automated. At the same time, I get that they’re dependent on each marketing vendor’s authentication and API rules, so there are limits to how “hands-off” it can realistically be. Review collected by and hosted on G2.com. What problems is Supermetrics solving and how is that benefiting you? It centralizes data from multiple platforms into one place (Sheets + Looker Studio), so I don’t waste time jumping between tools. Automated refreshes mean dashboards stay current without manual work. It standardizes metrics and dimensions across reports, improving consistency and trust in numbers. It’s flexible: I can build quick ad-hoc analyses in Sheets and production dashboards in Looker Studio using the same data logic. It reduces copy/paste and CSV chaos—fewer mistakes, cleaner processes. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Supermetrics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Supermetrics ](https://www.g2.com/products/supermetrics/discussions/new) ![James T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James T.") JT James Thomson • Last activity over 4 years ago Is it possible to pivot data from Rows to Columns? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) ![Tyson L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyson L.") 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