HubSpot Marketing Hub Reviews & Product Details

I like how the marketing studio in HubSpot Marketing Hub allows me to view a specific campaign's metrics all in one centralized location, saving the hassle of switching between different screens. It automates report building, making it easier to see what's working and what's not. This helps our team readily improve and make decisions from the insights provided by these metrics. Also, the initial setup was very simple for our team once we understood how marketing campaigns worked, adding to the user-friendly experience. I also appreciate its effectiveness and user-friendliness, to the point that I'd choose it over some of its primary competitors like Salesforce any day. Review collected by and hosted on G2.com.

Sometimes the asset list isn't easily navigated Review collected by and hosted on G2.com.

I like HubSpot Marketing Hub because it's really easy to use and adapt. There are always new features coming out, and it feels like they really listen to their customers. The ease of use with building segmentation, sending emails, and other tasks is great. Anyone on our team can use it, so we don't need dedicated resources, which means we can distribute the work across our entire marketing team, and things move very quickly. We really utilize the landing page building, email templates, hosting our website, building forms, and tracking conversions. Review collected by and hosted on G2.com.

Reporting has always been a bit of a challenge for me. I wish it was more intuitive to use. Review collected by and hosted on G2.com.

HubSpot was built marketing-first. Literally! Their campaigns provide unparalleled advantages compared to other tools in the market. From emails to social posts, lists to workflows, and to webinars and events - everything from planning to reporting and attribution can be centrally managed, filtered, commented on, you name it. Review collected by and hosted on G2.com.

The biggest challenge is probably user adoption. HubSpot does a great job providing training and support resources, industry respected certifications, and more, but the capabilities can sometimes work against you if an organization is entrenched in simpler alternatives or users struggle with some of the more advanced concepts and capabilities. Review collected by and hosted on G2.com.

I love the visibility we get from HubSpot in terms of how're engaging different segments of our market (customers, churned customers, net new prospects, etc.). The integrations with other tools in our stack are immensely valuable. And the automations/workflows capabilities are super robust and easy to work with. Review collected by and hosted on G2.com.

I wish there were less of a learning curve with the reporting tools (although they're definitely robust, so it's not all bad). And the email editor can be a bit frustrating to work with - for example, when I paste in copy that I wrote in a document, more often than not the formatting gets messed up. Review collected by and hosted on G2.com.

A very simple tool for our marketing team to manage emails, social channels, and reporting. It also has the ability to scale from individual contact activity all the way up to macro, program-level marketing. We’re still new to the implementation and adoption process, but being able to see everything in one place has already been an improvement over our past systems and the workarounds we relied on. Review collected by and hosted on G2.com.

Maybe a bit more complex than what our business needs. More learning curve but once you get it, it is good Review collected by and hosted on G2.com.

Workflows are the most helpful feature. They allow you to standardize emails to your entire contact list and saves you the hassle of individually emailing everyone. Review collected by and hosted on G2.com.

Sometimes, it is difficult to move around within the workflows. They are only allowed in a certain way so it can be difficult to navigate and try new things you assume would be implemented in the feature. Review collected by and hosted on G2.com.

Hubspot is a super user-friendly, intuitive marketing platform. New features roll out quickly, and most integrations are set up in just a few clicks. It’s a bit pricey, but when you look at the overall functionality, it still feels like a clear winner. On top of that, support is fast and genuinely helpful. Review collected by and hosted on G2.com.

I’d like to see more ad channels added to HubSpot, like Reddit and Bing. Also, some features feel a bit buried deep in the settings and can be hard to find at times, but that’s exactly why I appreciate having the search bar. Review collected by and hosted on G2.com.

It's intuitive and easy to use and allows us to send different communication in flows or manual and send them in the recipient's time zone. Review collected by and hosted on G2.com.

I'm unclear about email deliverability, it would be helpful if there was more functionality to help us with deliverability and getting our emails in the main inbox. Review collected by and hosted on G2.com.

HubSpot is easy to use, well organized, and offers a wide range of marketing tools. As a marketer, I find it straightforward to navigate and use day to day. Review collected by and hosted on G2.com.

I feel that the analytics is the only thing I usually have a hard time with, where I will need to use extra help to set up the necessary reports Review collected by and hosted on G2.com.

I really appreciate having everything all in one platform with HubSpot Marketing Hub, because it makes it very accessible and easier to find everything I need. It's fantastic for building brand loyalty and offers an easy way to convert more visitors into qualified leads. I find it easier to make cold calls and bring in legitimate businesses for contracts. The initial setup was very easy, and the trial was really good, allowing our entire team to use it now. Review collected by and hosted on G2.com.

It works well overall, but I would like to see more advanced reporting options, greater flexibility in workflow automation, and improved customization for forms. For advanced reporting, I want more flexibility to create highly customized reports that combine data from multiple sources without requiring complex workarounds. For workflow automation, having greater flexibility in building complex logic would be beneficial. Review collected by and hosted on G2.com.