--- title: Data Studio Reviews meta\_title: 'Data Studio Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 476 reviews by the users' company size, role or industry to find out how Data Studio works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 476 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Business Intelligence url: https://www.g2.com/categories/business-intelligence ---

# Data Studio Reviews & Product Details

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Data Studio offers self-service business intelligence with unmatched flexibility for smarter business decisions. Featuring connections to more than 1,000+ data sources, you can create highly visual, intuitive reports and share them with your team with consistent metrics. Data Studio helps you tell impactful stories by creating and sharing engaging reports and data visualization, showcasing your business metrics and dimensions with intuitive smart reports, with automatic sharing for informed collaboation. Create meaningful, shareable, customizable, charts and graphs with just a few clicks, and now, with Gemini in Looker, automatically generate reports, visualizations and slides and save countless hours."

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Product Website
Data Studio
Seller
[Google](https://www.g2.com/sellers/google)
Discussions
[Data Studio Community](https://www.g2.com/products/data-studio/discuss)
Solution Type

Best-of-Breed

Overview by
Ryan Jarouche

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

12 months

[
View More Pricing Information
](https://www.g2.com/products/data-studio/pricing)

## Top-Rated Alternatives

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## User Insights

Average based on 476 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

## Data Studio Integrations
(23)

What do users say about integrations?

Integration information sourced from real user reviews.

[

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 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

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 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook for Business

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Cloud BigQuery

](https://www.g2.com/products/google-cloud-bigquery/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Search Console

](https://www.g2.com/products/google-search-console/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Trends

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 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Workspace

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 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meta Audience Network

](https://www.g2.com/products/meta-audience-network/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

MySQL

](https://www.g2.com/products/mysql/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Porter

](https://www.g2.com/products/porter-metrics-porter/reviews)[

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Supermetrics

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Tableau

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TikTok Ads

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Twitter Ads

](https://www.g2.com/products/twitter-ads/reviews)

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 ![Jaime Ricardo L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime Ricardo L.")
JL

Jaime Ricardo L.

Jefe del Departamento de Políticas y Herramientas en materia de Transparencia

Mid-Market (51-1000 emp.)

5/13/2026

"Mobile-First, Spreadsheet-Driven Reports with Instant Updates—and a Great Free Version"

5/5

What do you like best about Data Studio?

The most useful aspect is the integration with spreadsheets that work as data sources, the ease of dragging or selecting table columns, and the recent modification designed with a mobile‑first approach, which allows reports to adapt correctly on mobile devices. Additionally, the fact that data or interface updates are displayed immediately when changes are made is very valuable. Finally, the free version makes it easy to deliver professional‑looking reports without additional cost. I am still exploring the Conversational Analytics option, but the integration with Gemini seems like an excellent tool that will undoubtedly allow me to generate reports I had not previously considered. Moreover, the information contained in the Data Studio guides is clear, and the translation or interpretation into Spanish, my native language, is excellent. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

One downside I have experienced is the timeout or update failure caused by multiple simultaneous connections. Even though I was not connecting to a database but rather to a free data source like Google Sheets, this issue still appeared. Ironically, the ability to use spreadsheets instead of database managers is what makes Data Studio very attractive for people who are not specialized in databases. However, when several sheets are connected at the same time, the system sometimes struggles to update properly. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

For me, the biggest benefit of Data Studio is the ability to access updated reports almost simultaneously, even while other users are updating spreadsheets. The people I report to can immediately view clear and professional reports with charts and location maps, all presented in a user‑friendly interface. What I appreciate most is that they can do this directly from their smartphones, simply using their browser with an internet connection—no need to install any app. This makes reporting fast, accessible, and convenient from anywhere. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Gautam V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gautam V.")
GV

Gautam V.

Global Marketing Specialist

Mid-Market (51-1000 emp.)

5/8/2026

"Looker Studio Makes Real-Time, Interactive Dashboards Effortless"

5/5

What do you like best about Data Studio?

Looker Studio helps create customized dashboards that enable cross-functional teams to extract meaningful insights and identify actionable opportunities. Once connected to data sources, the dashboards refresh automatically in real time, eliminating manual updates and saving significant time. Its visual reporting capabilities make it easier to identify trends and patterns at a glance. The reports are also highly interactive, allowing users to apply multiple filters, adjust date ranges, and analyze data from different perspectives to uncover deeper insights. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

This largely depends on the organization’s data infrastructure, but if the dataset is extensive, dashboard loading times can increase. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

We faced significant challenges with data analysis, particularly when working with multiple data sources such as Google Ads and Google Analytics that needed to be merged into a single consolidated view. Using Looker Studio allowed us to create insightful reports, perform deeper analysis through data visualization and interactive filters, and share findings seamlessly with internal stakeholders for more informed decision-making.

This has helped reduce both time and operational costs for the organization while significantly improving reporting accuracy. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Organic Review from User Profile

 ![Raja B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raja B.")
RB

Raja B.

Digital Marketer

Computer Software

Mid-Market (51-1000 emp.)

4/23/2026

"Strong integrations, UI could be smoother"

4.5/5

What do you like best about Data Studio?

What stands out most about Looker Studio is how easy it is to turn raw data into clean, interactive dashboards without much setup. The native integration with Google tools like Sheets, Analytics, Search Console, and BigQuery makes data pulling in pretty seamless. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

A few things could be better in Looker Studio. Performance can slow down with a larger dataset or complex dashboards, which affects the overall experience. Also, some parts of the UI feel a bit clunky when trying to fine-tune layouts or design. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

Looker Studio helps bring all our marketing and performance data into one place, instead of jumping between multiple tools and spreadsheets. It makes it easier to track key metrics, spot trends, and share updates with stakeholders through a single dashboard.

The biggest benefit is saving time on reporting. Once the dashboards are set up, data updates automatically, so we can focus more on analysis and decision-making rather than manual work. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![BAALAJI M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BAALAJI M.")
BM

BAALAJI M.

Business Development Manager 

Information Technology and Services

Mid-Market (51-1000 emp.)

3/23/2026

"Looker Studio Centralizes Our Data with Effortless, Quick Real-Time Dashboards"

5/5

What do you like best about Data Studio?

What I like best about Looker Studio is how it helps me track my business data effectively in one single place. Working in business management, I deal with a lot of different data points and revenue tracking daily. Looker Studio makes it easy to pull all that information together so I’m not jumping between different spreadsheets. It’s a free tool that connects directly to Google Sheets and Ads, which saves me hours of manual reporting. I love the drag-and-drop features that let me build professional dashboards that stay updated automatically. It gives me a clear, real-time view of our performance without the usual headache of manual data entry. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

Nothing so far. I feel the user interface could be upgraded to look better and feel more polished. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

As someone in business management, my biggest challenge used to be fragmented data. Revenue lived in one system, marketing spend in another, and day-to-day operations were scattered across various Google Sheets. It was nearly impossible to see the “big picture” without bouncing between a dozen tabs. Looker Studio fixed that by pulling everything into one centralized dashboard. Now it serves as my “single source of truth,” so I can track business performance and revenue in one place.

It has also removed the stress of manual reporting. I used to spend hours copy-pasting numbers, which was not only time-consuming but also easy to get wrong. With Looker Studio, the data syncs automatically and stays accurate in real time. I can make faster decisions because I know I’m looking at today’s numbers, not last week’s. The drag-and-drop interface is another major plus—I don’t need to be a data scientist to build clean, professional reports that clearly show our growth. Overall, it’s turned a complex, messy process into something simple and organized, letting me focus on running the business instead of managing spreadsheets. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Organic

 ![Shailesh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shailesh J.")
SJ

Shailesh J.

Quality Analyst

Mid-Market (51-1000 emp.)

4/28/2026

"Beginner-Friendly with Quick Insights, Needs Deeper Analytical Tools"

4.5/5

What do you like best about Data Studio?

I like that Looker Studio is easy to use and beginner-friendly. I remember when I started, I was able to pick it up quickly and repurpose things successfully. It's really user-friendly, even for beginners to understand data. I appreciate how it lets me analyze data efficiently with just a few clicks, which is super helpful in my day-to-day tasks. It's also definitely easy when it comes to setup, and I'd even rate it a 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

I think some data are not labeling that well. There's lots of data available, and I want to see some data in-depth. For that, I have to maybe, probably, modify data with help from our data release team or data science team. Some basic call sort analysis is missing. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

I use Looker Studio for analyzing call data, making it easy to see total calls and call duration. It simplifies visualizing data and helps quickly identify call performance issues. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Candy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candy N.")
CN

Candy N.

Global Digital Marketing Expert

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/31/2026

"Useful for cross-channel reporting, with some limitations"

3.5/5

What do you like best about Data Studio?

Looker Studio is a useful tool for building shareable, real-time dashboards that pull data from multiple marketing channels. It’s flexible and visually customisable, and it makes it straightforward to present performance data to stakeholders in a clear, accessible format. I also find the ability to connect Google Ads, Analytics, and other data sources in one place especially helpful for reporting and keeping everything consolidated. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, and some connectors can be unreliable or end up requiring workarounds. Customisation beyond the basic visualisations also feels somewhat restrictive, especially compared with more advanced BI tools. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

Looker Studio helps address the challenge of fragmented marketing data and the burden of manual reporting. It consolidates performance data from multiple channels into one shareable dashboard, which cuts down the time I spend pulling reports from different platforms. As a result, it’s easier to keep an eye on campaign performance, identify trends, and communicate results clearly to stakeholders. That said, for more advanced analysis, I often still need to rely on additional tools. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Thank You page

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
AR

Verified User in Retail

Small-Business (50 or fewer emp.)

4/9/2026

"Free, Simple, Real-Time Data Visuals"

5/5

What do you like best about Data Studio?

What I like best about Looker Studio is how easily it connects to all my data in one place. Since it’s a Google product, it links up instantly with things like Google Ads, Sheets, and Analytics without any technical setup. This saves me a massive amount of time because I no longer have to jump between different websites or manually copy numbers into a spreadsheet just to see how my projects are performing.

I also love the drag-and-drop design, which makes it simple to build professional-looking reports. You don't need to be a data expert or know how to code to create clear charts and tables that are easy to read. It gives me the flexibility to move things around and customize the look so that the most important information stands out, making the data feel much less overwhelming for anyone viewing it.

Finally, the real-time sharing and collaboration features are a huge plus. It works just like a Google Doc, so I can send a single link to my team or clients, and they always see the most up-to-date numbers. This solves the problem of sending out old PDFs that become outdated the next day. Being able to work on a report with others at the same time makes the whole process faster and keeps everyone on the same page. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

The biggest issue is that it can become very slow when you have a lot of data. If your report is pulling from a large spreadsheet or a complex database, the charts can take a long time to load or might even "break" and show an error message. It feels great for small projects, but as soon as your business grows and you have thousands of rows of information, the platform can start to feel laggy and unresponsive.

I also find the customization options a bit limited compared to other professional tools. While the drag-and-drop system is easy to use, there are times when you want to change a specific detail—like the exact placement of a label or a unique chart style—and the system simply won't let you do it. You often have to work around the tool’s rigid rules, which can be frustrating when you’re trying to make a report look exactly the way a client wants it.

Finally, blending data from different sources is often a headache. If you want to combine information from two different places (like matching your Facebook Ad spend with your Google Analytics sales), the "data blending" feature is prone to errors. It’s not very smart at matching things up automatically, so you often end up with missing numbers or confusing results that require a lot of manual troubleshooting to fix. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

Looker Studio solves the chaos of scattered data. By automating my reporting and turning complex numbers into simple visuals, it frees me up to spend my time actually growing my business instead of being stuck in a spreadsheet. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Mohamed Razeeth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed Razeeth M.")
MM

Mohamed Razeeth M.

Data engineer

Small-Business (50 or fewer emp.)

3/29/2026

"Looker Studio Makes Multi-Source Data Easy to Visualize and Share"

4.5/5

What do you like best about Data Studio?

I use Looker Studio for creating interactive dashboards and reports by connecting data from multiple sources such as Google Analytics, databases, and spreadsheets. It helps visualize data in a clear and meaningful way, making it easier to track performance, analyze trends, and share insights with teams or stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

Looker Studio can sometimes be slow when working with large datasets or complex dashboards, which affects performance. The customization options, while useful, can feel limited compared to more advanced BI tools. Occasionally, data connections may break or require reauthentication, which can interrupt workflows. Improving speed, adding more advanced customization features, and making data connections more stable would make the platform even better. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

Looker Studio helps solve the problem of scattered and hard-to-understand data by bringing information from multiple sources into one centralized dashboard. It makes data easy to visualize and interpret, which helps in faster decision-making. It also reduces manual reporting work by automating reports and allowing real-time data updates, saving time and improving efficiency. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Saïd K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saïd K.")
SK

Saïd K.

USER ACQUISITION MANAGER

Photography

Small-Business (50 or fewer emp.)

1/8/2026

"Perfect tool for data visualisation"

4.5/5

What do you like best about Data Studio?

What I like best about Looker Studio is how easy it is to build dashboards that are directly connected to different datasources. I really like that I can plug spreadsheets, ads platforms, analytics tools, etc., and see everything in one single report. It’s quite fast to create simple visualisations and share them with other teams, even if they are not very data-savvy. For exemple, I can build a dashboard that shows acquisition KPIs by channel and it updates automatically without me reworking slides every week. The fact that everything is online makes collaboration really simple. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

What I like less about Looker Studio is that performance can become slow when there are too many charts or when the data source is heavy. Sometimes the dashboard takes a long time to load or refresh, which is a bit annoying when you just need a quick check. Some features feel a bit limited compared to more advanced BI tools, especially for complex calculations or modeling. Also, the design options are not always super flexible, so getting a dashboard to look “perfect” can take too much time. And when connectors break, it’s not always clear why. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

Looker Studio is solving the problem of manual reporting and data spread across too many tools. Before, we were exporting files and updating slides each week. Now, we can connect data sources once and dashboards are updated automatically (most of the time!). This saves a lot of time and reduces risk of human mistakes in Excel copy-paste.

It also helps to make data more visible for non-technical teams. People don’t need to go into each platform anymore; they just open a Looker Studio report and see the main KPIs for acquisition, funnel, or conversions. This improves alignment between teams and speeds up decision making. In the end, it helps us optimise budgets and focus on channels that are really performing, not only those with big volumes. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![V K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "V K.")
VK

V K.

Manager Digital Marketing

Real Estate

Small-Business (50 or fewer emp.)

12/30/2025

"Effortless Data Visualization and Real-Time Reporting"

4/5

What do you like best about Data Studio?

Looker Studio makes data visualization and reporting easy. It allows me to connect multiple data sources and create interactive dashboards without needing advanced technical skills.

I especially like the flexibility in customizing charts and reports, and the fact that dashboards update in real time makes it easy to share insights with stakeholders. It’s a great tool for turning raw data into clear, easy-to-understand visuals. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

While Looker Studio is very useful, there are a few things I dislike. The interface can sometimes feel a bit slow, especially when working with large or complex data sources.

I’ve also noticed that some advanced customizations and calculations are limited, and troubleshooting data connection issues isn’t always straightforward. Better performance and more flexibility in advanced features would really improve the overall experience. Review collected by and hosted on G2.com.

What problems is Data Studio solving and how is that benefiting you?

Looker Studio solves the problem of turning raw data from different sources into clear, visual reports. Instead of manually pulling data and creating static presentations, it lets me build live dashboards that update automatically.

This benefits me by saving time and making reporting much easier. I can quickly share insights with stakeholders, track performance in real time, and make data-driven decisions without relying heavily on technical or BI teams. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Organic

## Questions about Data Studio? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Data Studio
](https://www.g2.com/products/data-studio/discussions/new)

 ![Karthik D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthik D.")
KD

Karthik Dasari
•
Last activity about 4 years ago

Which is the best place where I can see more tutorials about Data Studio?

1 Upvote

1

[
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 ![deniz y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "deniz y.")
DY

deniz yavuz
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Last activity over 4 years ago

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## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

12 months

### Average Discount

5%

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Data Studio Comparisons

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4.4/5(1,656)

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Kibana

4.5/5(110)

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##### 
##### Data Studio Features

Reports

Reports Interface

Steps to Answer

Graphs and Charts

Data Updates

Historical Snapshots

Real-Time Updating

Scheduled/Automated Reports

Visualization

Graphs and Charts

Dashboards

Formats

Collaboration

Sharing

[
View More Features
](https://www.g2.com/products/data-studio/features)

##### Categories on G2

[Data Visualization](https://www.g2.com/categories/data-visualization-tools)

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