Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Kustomer Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Kustomer Media

Your customer service agents' new best friend: a copilot that knows it all
Play Kustomer Video
Your customer service agents' new best friend: a copilot that knows it all
Wondering how Kustomer's AI Agents work? Jillian Zatta takes us through a scenario to demonstrate how the customer-facing AI tool (AI Agents for Customers) and the internal AI copilot (AI Agents for Reps) work together to help customer expe
Play Kustomer Video
Wondering how Kustomer's AI Agents work? Jillian Zatta takes us through a scenario to demonstrate how the customer-facing AI tool (AI Agents for Customers) and the internal AI copilot (AI Agents for Reps) work together to help customer expe
Vuori has been with Kustomer since 2019, using our CRM and customer support tool as an upgrade from Chad's own email address to provide support! See what they love about Kustomer.
Play Kustomer Video
Vuori has been with Kustomer since 2019, using our CRM and customer support tool as an upgrade from Chad's own email address to provide support! See what they love about Kustomer.
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
Product Avatar Image

Have you used Kustomer before?

Answer a few questions to help the Kustomer community

Kustomer Reviews (552)

View 1 Video Reviews
Reviews

Kustomer Reviews (552)

View 1 Video Reviews
4.4
553 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Kustomer for its unified customer timeline, which consolidates all interactions into a single view, enhancing support efficiency. The platform's automation features and customization options are also highlighted for streamlining workflows and improving productivity. However, some users note that the interface can feel complex and overwhelming for new users.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Jhaira D.
JD
Customer Service Agent
Small-Business (50 or fewer emp.)
"Simple, Organized, and Easy to Navigate—Kustomer Keeps Support on Track"
What do you like best about Kustomer?

What I like best about Kustomer is how simple and organized it is to use. It makes it easy to find conversations, stay on top of requests, and respond quickly without getting lost in multiple tabs or complicated workflows. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

Overall, it’s very user-friendly, but there are times when I wish it offered a bit more flexibility or more advanced automation features to better align with specific support needs. Review collected by and hosted on G2.com.

Kari A.
KA
Quality Manager
Mid-Market (51-1000 emp.)
"Great Timeline and UI, but the Knowledge Base and Analytics Need Major Improvements"
What do you like best about Kustomer?

The timeline view is generally one of the best features for our support team. I like being able to see the customer's full interaction history in a chronological view, and it means our agents do not have to go in blind on repeat contacts, which is a benefit. The UI is also cleaner and more modern than a lot of CRM tools I have used. It does not feel cluttered. From an integrations standpoint, Kustomer connects decently with other platforms in our tech stack, which has helped us centralize data that previously lived in silos. The AI and automation features have been helpful and I am excited to see where these tools can take us when it comes to routing and tagging conversations in the future. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

The biggest pain point for my specific team by far is the knowledge base. For a platform that does so much so well on the customer-facing side, the knowledge base feels like an afterthought. IT's clunky to build out, difficult to maintain, and agents can never find the information they need - the search feature just does not work. This is a huge gap and one of the features that could drive us to look at alternatives if it doesn't see meaningful improvement. Analytics is the the other major sticking point. Besides being slow to generate data, the reporting suite is not robust enough for a team that needs to make data-driven decisions with confidence. The customization options are limited, but more critically, we have encountered data accuracy issues that make it hard to trust the information we are looking at. Review collected by and hosted on G2.com.

Hany E.
HE
Customer service consultant
Consumer Services
Mid-Market (51-1000 emp.)
"Kustomer Unifies Every Support Channel with Powerful Analytics and AI Assistance"
What do you like best about Kustomer?

UI / UX: Unified view of every customer (conversations, data, history, context).

Integrations: Deep workflow integration, embedding AI directly into CX workflows.

Omnichannel support (Chat, Email, Text, Voice, Facebook, Instagram, WhatsApp).

Performance: 80% improvement in first response times.

15-point increase in CSAT scores.

25% agent hours saved.

40% decrease in cost per contact.

Pricing / ROI: $3.5 average return for every $1 invested in AI.

Base plans (Enterprise, Ultimate) require annual billing and an eight-seat minimum.

Support / Onboarding: "Easy setup" with guided, no-code configuration.

Teams can "Deploy AI in days, not quarters".

AI / Intelligence: Extract details on the AI-native architecture, explainability (Reasoning Engine), and agent types (Customer/Rep).

AI-native platform built on a unified data foundation for context and precision.

Features the AI Reasoning Engine, which provides step-by-step visibility, traceable logic, and auditable workflows (no black box). Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

Performance/Stability: Users experience issues with slow performance, lags, and slow loading times. Review collected by and hosted on G2.com.

Rasheed T.
RT
Customer Service Specialist
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Kustomer Centralizes Customer History with an Intuitive, Streamlined Workflow"
What do you like best about Kustomer?

I really appreciate how Kustomer centralizes all customer interactions into a single timeline. It makes it easy to view the complete history of conversations in one place, without having to switch between different tools. The platform’s intuitive interface also helps streamline support workflows and keeps day-to-day support work more organized. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

While Kustomer offers many helpful features, there are still a few areas where it could improve. At times, the platform can feel overwhelming because of the sheer number of options and settings, which can make onboarding new team members more difficult and time-consuming. Review collected by and hosted on G2.com.

Vishvjit K.
VK
Small-Business (50 or fewer emp.)
"Highly Effective Ticketing and Collaboration Tool"
What do you like best about Kustomer?

I like that Kustomer is really simplified and allows me to create different teams, making it easy to assign tickets manually to the correct team like Supply, Support, Account management, and Tech. The ability to leave a note on the same thread is also helpful. I like the dashboard where we can see open conversations, snoozed, and solved tickets, as it's really helpful to track which team solved the most tickets and the average response time. Having the admin link shown on the right sidebar for Boatsetter accounts is convenient. I find Kustomer useful for sending bulk messages to renters and owners. The user interface is great and everything is sorted so we can find the assigned tickets easily with channel filters, pin teams, and see who is working on which ticket with Assigned team and assigned user tags. It's also easy to keep track of open conversations with a separate tab so we don't leave tickets without responding. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

I think everything works for me right now. I would love if the reply section has an AI tool to make the emails more attractive and help with suggestions. Review collected by and hosted on G2.com.

Marsha H.
MH
Mid-Market (51-1000 emp.)
"High Praise for Kustomer's User-Friendly Experience"
What do you like best about Kustomer?

I find Kustomer easy to keep up with due to its email chat format, which makes typing and sending out communications straightforward. I really like the toolbar because it lets me see the number of conversations coming through. The search engine is also something I value, as it allows me to search for something I previously sent to a customer. Additionally, the internal knowledge base is helpful for uploading information without having to switch between different systems. The initial setup was easy; we just signed in and could customize notification preferences for personal convenience. Overall, Kustomer has been a main tool that we use daily for completing our work tasks. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

Kustomer tends to have a few technical issues on the back end, but they're usually resolved fairly quickly. Review collected by and hosted on G2.com.

Angelica H.
AH
Mid-Market (51-1000 emp.)
"Effortless Reporting with Room for Historical Insights"
What do you like best about Kustomer?

I use Kustomer for reporting purposes to track agent activity and key metrics. I appreciate that it allows me to set up multiple filters for reports, which makes combining them as needed simple. Another plus is that I can share specific reports with only certain people, minimizing the chances of accidental edits. What I like most about Kustomer is its good reporting system, where you don't have to manipulate much. The filters are incredibly easy to work with and make adding or removing departments seamless. The initial setup of Kustomer was also very easy. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

When we switched to Kustomer there was a lot of talk about it being real time. This is fantastic, however there are some instances where we do need to look into the past, but since the reports are in real time it makes it impossible. Example: if we are closed for the Holiday, we are unable to pull the report the next day to see what our total outstanding open tickets are from the day before the Holiday. I wish a feature would be added to be able to look into the past and see what the numbers were at a certain point in time. Review collected by and hosted on G2.com.

Sangram Z.
SZ
Analyst
Maritime
Mid-Market (51-1000 emp.)
"Efficient Customer Support, Needs Improved Stability"
What do you like best about Kustomer?

I use Kustomer for solving tickets and day-to-day work activities. It helps me reply to customers efficiently and quickly, which is really valuable. I like how macros can be used easily to respond to tickets, saving me time with the most asked questions. Additionally, the AI co-pilot is making the process more awesome, helping me when I'm unsure about company policies or how to respond to customers. Another thing I appreciate is how Kustomer is able to track the history of an account, providing emails and messages that help us understand customer issues. It also offers sentiments and past scores that give insights into customer behavior. The initial setup was easy and user-friendly, and overall, I find these features really beneficial. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

I think it lags sometimes, there might be some bug or something, I need to refresh it to see what email it is, as it keeps loading. Yeah, maybe use of Kustomer on iOS and Android on mobile phone or tab. Review collected by and hosted on G2.com.

Allissa S.
AS
Mid-Market (51-1000 emp.)
"Centralizes Inquiries Effortlessly, Needs Improved Voice Features"
What do you like best about Kustomer?

I like Kustomer's ability to group together multiple customer tickets. I can quickly see previous inquiries and current inquiries, and make notes for the future. I like the tagging, and the ability to use macros for quick, repetitive inquiries. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

First: The voice function for replying is not good. It doesn't capture capitalizations at the beginning of sentences, or punctuation - For example, my Samsung voice assistant will correctly type this spoken phrase "I'm not sure comma what do you think question mark" into "I'm not sure, what do you think?. Second: I can use two screens with minimal issues, but I do encounter some glitches and it could be streamlined- especially for a platform that is intended to have multiple emails & live chats at the same time. I use one screen for live chats and the other for emails. Review collected by and hosted on G2.com.

Kandi P.
KP
Customer Service
Mid-Market (51-1000 emp.)
"Streamlined Communication, But Needs UX Improvements"
What do you like best about Kustomer?

I like how Kustomer allows me to see the whole dashboard on the screen at the same time. It's just nice to always see how many tickets I have to manage over the course of the day. Having all of the different tickets, their amounts, and the different colors really helps. It just kinda helps me manage my overall day and structure it. Review collected by and hosted on G2.com.

What do you dislike about Kustomer?

I think there's a little bit of the user experience, slash design that could be improved. It's a little bit hard to tell, like, which buttons are for what, if that makes sense. Like, I feel like they could be highlighted in a better way, using those colors from the main dashboard. You could use them for, like, the send button or whatnot just to, like, highlight them in a more visible way. Review collected by and hosted on G2.com.

Questions about Kustomer? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Coti B.
CB
Coti Benitez
Last activity almost 5 years ago

Is there a way currently follow a customer in different ways such as a label so you can sort your follows by sales, shipping issues, parts replacement, follow up order. Not to be confused with the (labeling of a interaction) but current interactions that I need to go back to as a agent to check on my customer for a specific reason.

GU
Guest User

What is Kustomer used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Average Discount

12%

Perceived Cost

$$$$$

How much does Kustomer cost?

Data powered by BetterCloud.

Kustomer Comparisons
Kustomer Features
Customization
Ticket Creation User Experience
Ticket Response User Experience
Workflow
Email to Case
Notifications
Product Avatar Image
Kustomer