# Wix Reviews **Vendor:** Wix **Category:** [Website Builder Software](https://www.g2.com/categories/website-builder) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,872 ## About Wix Wix is a website builder that lets any business or individual build their own professional website. By combining design tools and business solutions in one AI-powered platform, Wix makes it easy for anyone to create without limits and scale confidently online. Whether it’s a personal portfolio, blog, service business or eCommerce store, Wix has a solution for you. You can get started by vibe coding a website with Wix Harmony, or choosing a designer-made template for something more structured. Either way, your site can then be easily customized with a smart drag and drop editor. Every site includes multi-cloud hosting, lightning-fast web performance and enterprise grade security. Wix goes beyond basic website creation with built-in tools and AI features to support your full online journey. You can generate content using AI in the same brand voice across your entire site, as well as images, SEO tags, marketing materials and much more. You can also use Wix to search for and register a custom domain with access to 400+ TLD options, set up a professional business email and use advanced branding features. Wix also has website analytics and a mobile app, so you can monitor and manage your site from anywhere. No matter your website or business, Wix combines everything you need into one intuitive platform used by millions worldwide. What are the main features of Wix? • AI website builder that can create a site for any industry • Smart drag and drop editor to intuitively edit your site • Professionally designed website templates • Ability to search for and register a custom domain • Multi-cloud web hosting with fast performance and built-in security • Advanced marketing tools including SEO and LLM optimization • eCommerce solutions equipped with multi-channel sales • Online scheduling software for service-based businesses • Blogging and portfolio capabilities to grow and monetize your audience • Full-stack web dev tools for advanced customization ## Wix Pros & Cons **What users like:** - Users love the **ease of use** of Wix, finding website setup to be straightforward and user-friendly. (99 reviews) - Users appreciate the **helpful and responsive customer support** at Wix, enhancing their overall experience and confidence. (50 reviews) - Users enjoy the **customization options** Wix offers, making it easy to create unique, professional websites without coding skills. (38 reviews) - Users praise the **intuitive design features** of Wix, enabling easy website creation and customization for all skill levels. (38 reviews) - Users find Wix to be **incredibly user-friendly** , making website development accessible for beginners and satisfying for advanced users. (37 reviews) - Users find Wix's **easy creation** process ideal for building websites without coding skills, enhancing DIY experiences. (36 reviews) - Easy Setup (36 reviews) - Users value the **customizability** of Wix, enabling effortless creation of unique and professional websites. (31 reviews) - Users highlight Wix's **ease of use and excellent customer service** , making website management and design a breeze. (31 reviews) - Users appreciate the **simple setup and ease of use** of Wix, enabling anyone to create a professional website effortlessly. (31 reviews) **What users dislike:** - Users criticize Wix for its **expensive pricing** , with issues of unexpected charges and poor customer service. (28 reviews) - Users find the **limited customization** on Wix frustrating, especially when needing to switch templates or make design changes. (28 reviews) - Users express concern over **pricing issues** , noting higher domain renewal costs and a need for more affordable plans. (20 reviews) - Users report **poor customer support** from Wix, with unresolved issues and dissatisfaction regarding SEO assistance and plugin functionality. (17 reviews) - Users often experience **slow loading** times with Wix, impacting the overall usability and performance of their websites. (16 reviews) - Users find **limited features** on Wix, desiring more design options, better performance, and enhanced SEO controls. (15 reviews) - Users find the **limited templates** frustrating, as switching without restarting can hinder creativity and design flexibility. (15 reviews) - Learning Curve (14 reviews) - Missing Features (14 reviews) - Slow Performance (13 reviews) ## Wix Reviews ### 1. Website design made simple. **Rating:** 5.0/5.0 stars **Reviewed by:** Kim Domonique Benita D. | Customer service advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2023 **What do you like best about Wix?** Wix enables business owners, organisations, and other individuals irrespective of their experience with website design to create websites for their business and various other projects. Designing the website is simple. And the wix website design tool enables one to customise, update,and upgrade, the website at any point in the design process using an owner application tool which is available for most devices. This gives the developer full access and control of their website. Additional features such as payment portals, enables business owners to utilise just this one application for a multitude of essential daily functions. **What do you dislike about Wix?** It is a challenge to get into contact with customer support in the event that it is required, making challenges more difficult to resolve. I feel that the company could provide more personalized customer service that is more readily available. Additionally, I find it challenging to access my account on the web due to the 2step verification process being a bit complicated. **What problems is Wix solving and how is that benefiting you?** Wix is enabling me to market my business on an exponentially larger scale,as well as to make it possible to liaise more closely with customers, giving me a better idea of the kind service customers require. This has increased customer satisfaction greatly, and I have also gained new customers. Wix also enables one to receive and pay for business related costs using the application,simply by linking your business account to the application. One can now also use the application for payroll purposes, as well as to accept payments from customers across different platforms. ### 2. Effortless Website Creation with AI-Powered Wix **Rating:** 4.5/5.0 stars **Reviewed by:** Tom R. | Founder & Learning Experience Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Wix?** I really like how easy Wix is to use, especially since it doesn't complicate things with overly advanced web development features in the UX. This simplicity helps lower the barriers to entry for new website builders like me, reducing anxiety and fear. Its simplicity is its beauty, and I love the ability to create advanced graphics like Parallax without needing to dive into complex HTML code. I found it impressive that Wix was one of the first websites to effectively incorporate AI, making it simple to rapidly build a website tailored to my needs. Additionally, the initial setup was very easy. Their help guides are extremely simple to follow, and they offer coupons and discounts to third parties needed for website setup. **What do you dislike about Wix?** I mean some additional complexity would be nice and also it would be great if there was some magic wand to make the website look like it was 'less blocky' and obviously that's hard to do given that is how Wix's development engine works via blocks, but it would be nice to see a feature added for that. **What problems is Wix solving and how is that benefiting you?** Wix is super easy to use, reducing anxiety with less complex web development features. I love its simplicity, allowing advanced graphics like Parallax without HTML, and its effective AI for quick, simple site building. ### 3. User-Friendly Platform with AI Help, Automation, and Powerful Site-Building Features **Rating:** 5.0/5.0 stars **Reviewed by:** Konjengbam M. | BDR, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Wix?** I love this platform for its user friendly interface which allows anyone with little knowledge to create a beautiful site with ease. The availability of AI chat allows user to brain storm and provide clarity as of what kind of website the user will be building. I also love the fact that this platform provides many necessary features which is quite important in building a site like booking calendars and Payments. The ability of this platform to manage apps or pipeline is also worth mentioning. Other than this I love the fact that this platform provides automation that makes work easier. The analytics provided by this platform allows user to prepare a good strategy with informed decisions. **What do you dislike about Wix?** I love most part of this platform but I wish that the exact price of usage and utilizing the features could be known as that will avoid the escalation of price beyond the budget. I also wish that the platform had a more faster and stable speed. Other than this I wish more customization was possible. **What problems is Wix solving and how is that benefiting you?** This platform greatly assist in building of website with many available features that is much needed. The analytics provides information to realign strategies. The AI really assist in brainstorming which results in faster and better development of website. ### 4. Practical Website Builder with Organized Booking **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan S. | Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Wix?** I also noticed that managing bookings and updating availability feels smoother once everything is set up. Small edits in service details or timings can be done quickly, which helps when clinic schedules change unexpectedly. **What do you dislike about Wix?** It would be helpful if the mobile layout adjusted more automatically without needing manual tweaks. Also, the editor speed can be improved slightly when working on multiple sections. A bit more guidance inside the dashboard for first-time users would make the experience smoother. **What problems is Wix solving and how is that benefiting you?** For me, Wix solved the problem of setting up a website without needing technical knowledge. I did not want to depend on someone else every time I needed to change a small detail. It made it easier to put everything in one place and keep it organized. Instead of explaining services and timings separately, I can structure the information clearly. If something needs to be updated, I can do it myself without much effort. It also feels more professional compared to sharing details only through messages. Overall, it saves time and gives a more stable and organized online presence. ### 5. Easy Website Building with WIX **Rating:** 5.0/5.0 stars **Reviewed by:** Vinay V. | UI/UX Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Wix?** The most helpful feature is the Templates option for creating a website: you can simply pick a template and customize it to match your requirements. The drag-and-drop functionality for adding sections or removing them is very accessible and straightforward. It’s not complex at all; it’s genuinely easy to use. The most surprising feature I came across was the inbuilt media library and the generative art tools for website content. It makes things super easy and relevant, especially for a non-tech developer. **What do you dislike about Wix?** The main thing I dislike is that it sometimes lags in between while performing tasks like customizing your website. Other than that, there’s nothing else I’ve encountered so far. They just need to optimize it further for a better user experience. **What problems is Wix solving and how is that benefiting you?** Wix is solving one of the most common problems: the need for a high level of technical knowledge to build a website. Earlier, someone without tech knowledge couldn’t create even a single web page, but with Wix you just have to pick a template, customize it according to your needs, and the rest is taken care of by WIX. This definitely saves time, money, and resources. Earlier, a website could take weeks or even months to develop, and now that can be done in a few days. It also provides analytics on the website (WIX) itself, so it reduces the headache of linking another third-party analytics tool. ### 6. Versatile, All-in-One Website Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Yaron K. | Co-Founder & iOS Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Wix?** I like that Wix helps me create a modern website that's very flexible and tailored to my needs without needing to handle any of the tech stuff. I appreciate that there are a lot of templates and ready-to-use options. It's super flexible, and you can do anything you want. I'm also glad that it handles email, domain management, and possibly shopping in the future. It's a one-stop shop for building a website, paying one fee for all these capabilities, and it's good for both mobile and web. The initial setup was very easy. **What do you dislike about Wix?** Since it's so flexible, the editor can sometimes be overwhelming and things can get messed up. Also the price is sometimes high. **What problems is Wix solving and how is that benefiting you?** Wix lets me create a flexible, modern website without handling tech stuff. It manages email, domain, and has future features like shopping, making it a one-stop shop. It's also good for mobile and web with lots of templates to choose from. ### 7. Wix Streamlines Business Functions with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Janine W. | Adjunct Career Services Instructor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Wix?** I like the easy-to-use functionality of Wix. It's easy to update my website, and I appreciate that it's also easy to access a customer service representative. **What do you dislike about Wix?** I believe that Wix can improve by allowing an integration with Microsoft Teams. Since Microsoft Teams is free. Right now, Wix offers an integration with Zoom. However, in order to have longer Zooms, you do have to pay for Zoom. So it would be nice if Wix could integrate with MS Teams, for a cheaper and more affordable option. **What problems is Wix solving and how is that benefiting you?** I use Wix to manage daily business functions, handle client payments, maintain a CRM for client databases, and allow clients to fill out intake forms. ### 8. Easy Website Setup and Maintenance with Handy AI Email Blasts **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah K. | Office Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Wix?** The website is easy to build and maintain. The AI emails create quick email blasts for updated inventory. There is a ton of storage for picture and documents and free media to use. Set up was a breeze and we did not need to hire someone to do our website! The pricing is lumped together with our domain and licensing making is easy to solve issues. Sometimes it can be slow to load but it is normally internet connection relate. **What do you dislike about Wix?** Sometimes it can be slow to load. You cannot change the font size on buttons in the email blast. **What problems is Wix solving and how is that benefiting you?** Inventory updates and sending information to customers. ### 9. Effortless Website Building, But Limits in Customization **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2017 **What do you like best about Wix?** I like that Wix has a lot of templates available, and it's very plug and play and easy to use for someone who has never built a website before. The templates and user-friendly nature make Wix valuable to me because I don't have to use a lot of brainpower or research how to code or use HTML since it's all very user-friendly. The initial setup was super easy, kind of like paint by number, making it simple to go from signing up to having a live website. **What do you dislike about Wix?** The frustrations that I have when using Wix all come from not being able to customize things the way that I would like. And not having an explanation. I think if there was a way to know that it's a user error versus something that can't be done, I think that would make a lot of difference for me. **Recommendations to others considering Wix:** Don;t knock it for being **What problems is Wix solving and how is that benefiting you?** Wix solves not having a software design degree or needing to learn code, letting me use templates to make a sites easily. It's user-friendly with plug-and-play features, saving me brainpower as I don't need to code or use HTML. ### 10. Wix Makes It Easy to Build Professional, Creative Business Websites **Rating:** 4.0/5.0 stars **Reviewed by:** Hari B. | Designing Head, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2026 **What do you like best about Wix?** For our company Dortoservices wix is a website building platform that help us in creating professional websites for our business. This tool has different type of Designing options available. From drag and drop options to template customisation everything is almost available on this software to design new and creative websites. **What do you dislike about Wix?** One of the main challenge with wix is that its interface as is very complex and there are lots of different type of plugins and other elements editing options available on its local designing server where we didn't website so for understanding each and every feature you will have to watch more than 30 hours long YouTube video so that you can understand about all the customisation options and design a good website for your business **What problems is Wix solving and how is that benefiting you?** I have used it multiple times to design static as well as dynamic websites for our business. It provides real time designing option and also make sure that the website looks premium and classify for a business even a new user can understand its features and create a basic website for their business. ## Wix Discussions - [What is Wix used for?](https://www.g2.com/discussions/what-is-wix-used-for) - 1 comment, 2 upvotes - [Does Wix have limitations?](https://www.g2.com/discussions/does-wix-have-limitations) - 2 comments, 2 upvotes - [Can l link wix to linkedin](https://www.g2.com/discussions/31544-can-l-link-wix-to-linkedin) - 3 comments, 2 upvotes - [How different is your use case with Wix?](https://www.g2.com/discussions/how-different-is-your-use-case-with-wix) - 1 comment, 1 upvote - [Hover over an item in the main menu and see subpages. You should not be able to click on the item.](https://www.g2.com/discussions/hover-over-an-item-in-the-main-menu-and-see-subpages-you-should-not-be-able-to-click-on-the-item) - 1 comment, 1 upvote - [View Wix pricing details and edition comparison](https://www.g2.com/products/wix/reviews/wix-review-3803271?section=pricing&secure%5Bexpires_at%5D=2026-05-15+03%3A15%3A43+-0500&secure%5Bsession_id%5D=abe93ed7-c49b-46f7-ad71-af9be2128e45&secure%5Btoken%5D=62aa3188e9f20d484ae4f3ff2a4ea2fb7d558fe7dd8308621dc15c5216479672&format=llm_user) ## Wix Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Base44](https://www.g2.com/products/base44/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [ClassPass](https://www.g2.com/products/mindbody-classpass/reviews) - [Dribbble](https://www.g2.com/products/balkan-brothers-ltd-dribbble/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 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[Zapier](https://www.g2.com/products/zapier/reviews) - [Zeffy](https://www.g2.com/products/zeffy/reviews) ## Wix Features **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Notifications** - Confirmations & Reminders - Appointment Follow-Up - Scheduling Notifications **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Platform Basics** - Templates Library - Visualization Tools - HTML and CSS Editors - Content Elements Libraries **Performance - Cloud Web Hosting** - Caching - Intuitive Control Panel - Opering System - Server Redundancy **Security - Domain Registrar** - Advanced DNS management - WHOIS privacy protection - Two-factor authentication (2FA) **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name **Page Optimization** - Mobile Responsive - Web Analytics - SEO **Settings** - Time Zone Detection - Availability Settings - Blocked Time Settings **Platform Additional Functionalities** - WYSIWYG Editor Integration - Marketing Tools Integrations - Vector Graphics Tools Importing and Integration **Generative AI** - AI Text Generation - AI Text Summarization **Support - Cloud Web Hosting** - Free SSL - Auto-scaling - Flexible Pricing - Cloud Web Hosting - Support **Convenience and automation - Domain Registrar** - Bulk domain management - Domain parking - Auto-renewal **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Personalization** - Branding - Links **Security - Cloud Web Hosting** - Compliance and Certifications - Backup - Data Security **Support and service - Domain Registrar** - Knowledge base and tutorials - Domain transfer assistance - 24/7 customer support **Agentic AI - Web Design** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Content** - Email Integrations - Content Management - Permissions - WordPress Tool **Support** - Customer Support **Integrations** - Multi- Calendar Integration - Website Integration - Payment Acceptance - Video Conferencing - Communication **Generative AI** - AI Text Generation **Advanced management and features - Domain Registrar** - Email forwarding and hosting - Website builder integration - Domain auction and backordering **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Speech - AI Image-to-Text **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Online Appointment Scheduling** - Autonomous Task Execution - Multi-step Planning - Natural Language Interaction **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Wix Alternatives - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - 4.4/5.0 (2,666 reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - 4.4/5.0 (974 reviews) - 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