--- title: Mixpanel Reviews meta_title: 'Mixpanel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1368 reviews by the users' company size, role or industry to find out how Mixpanel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1368 scale: '5' date_modified: '2026-06-25' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Mixpanel Reviews **Vendor:** Mixpanel **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,368 ## About Mixpanel Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era. ## Mixpanel Pros & Cons **What users like:** - Users value the **ease of use** of Mixpanel, allowing quick tracking and understanding of user interactions effortlessly. (97 reviews) - Users value the **flexibility and reliability** of Mixpanel for designing insightful, data-driven dashboards tailored to their needs. (81 reviews) - Users love the **clean and user-friendly UI** of Mixpanel, making data access easy for everyone on the team. (60 reviews) - Users appreciate the **intuitive user interface** of Mixpanel, making data analysis enjoyable and accessible for everyone. (41 reviews) - Users value Mixpanel's **intuitive reporting** , enabling teams to access and understand data effortlessly, driving informed decisions. (39 reviews) - User Interface (32 reviews) - Users appreciate the **ease of use** of Mixpanel, finding it simple to learn and effective for data analysis. (31 reviews) - Capabilities (29 reviews) - Easy Setup (29 reviews) - Helpful (29 reviews) **What users dislike:** - Users face a **steep learning curve** with Mixpanel's advanced features, making mastery challenging and time-consuming. (37 reviews) - Users face a **steep learning curve** with Mixpanel, complicating the use of advanced features and A/B testing. (35 reviews) - Users find the **event tracking cumbersome** , especially regarding setting up experiments and viewing user activity sequences. (23 reviews) - Users find Mixpanel to be **expensive** and limited in scalability, making advanced analyses and A/B testing challenging. (22 reviews) - Users find **data management issues** problematic, including costly deletions and inconsistencies in report saving and data matching. (19 reviews) - Users find Mixpanel's **complexity** overwhelming, especially due to insufficient onboarding and accessibility of advanced features. (18 reviews) - Users find the **difficult learning curve** of Mixpanel's features overwhelming, often requiring extensive time and effort to master. (18 reviews) - Missing Features (17 reviews) - Complex Features (14 reviews) - Limitations (14 reviews) ## Mixpanel Reviews ### 1. Mixpanel is my key tool as a Product Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Dana S. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Mixpanel?** I use it daily in my work as a PM, it helps me take decisions and be informed. I love the UX and how intuitive everything is. **What do you dislike about Mixpanel?** Sometimes there are down times and I get reports that aren't saved and need to redo them. I also can make reports where I exclude a property and when I look at the dropped off users, I can still find events that qualify them in the other cohort, but I'm not sure if this is a mixpanel issue or not. **What problems is Mixpanel solving and how is that benefiting you?** It helps me take data informed decisions in my role as a Product Manager ### 2. Works great and is reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Adam P. | Product manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Mixpanel?** We pipe a TON of events through mixpanel and it is ultra fast to query. I use it multiple times a day and it is my preferred analytics tool. It's easy for our team to add new events and track things. **What do you dislike about Mixpanel?** Some things it does are unclear and can lead the team to question the data. **What problems is Mixpanel solving and how is that benefiting you?** Conversion optimization ### 3. Excellent Analytics, But New Pricing Creates Challenges **Rating:** 3.5/5.0 stars **Reviewed by:** David E. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Mixpanel?** Mixpanel is a solid alternative to Amplitude, offering a simpler, more user-friendly interface. It provides an excellent experience for event tracking and analytics—without the steep learning curve common to other platforms. It has all the features you need, yet remains easy to use. **What do you dislike about Mixpanel?** Lately, they changed their free plan, making Mixpanel very difficult for many growing businesses, including ours. That said, the Mixpanel team did step in to help us enroll in their Startup Program, which grants us a free year with additional feautures. While this eases the burden in the short term, the underlying pricing challenge remains for long-term users once the Startup Program ends. The core issue for us is that push notifications (which we use heavily) generate a high volume of events, causing us to quickly exceed our limit. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps track and analyze user behavior within our apps, providing insights into engagement, retention, and conversion. Its event-based tracking offers a deeper understanding of how users interact with various features, helping us optimize product and marketing strategies. **Official Response from Abby Braiman:** > Hey David, Thanks for sharing your concerns about our Free plan limit. We are incredibly committed to ensuring every customer has a great experience with Mixpanel, and our team is ready and waiting to help ensure you, and every customer like you, finds an affordable plan that allows them to grow and scale. We also continuously re-evaluate our pricing and will keep your review in mind as we work to make our plans even better over time. Best, Abby ### 4. Powerful Analytics Tool, Flexible and Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Pavel M. **Reviewed Date:** August 25, 2025 **What do you like best about Mixpanel?** I appreciate Mixpanel as it has been an invaluable tool for generating product insights and observing user interactions. Its ease of use and flexibility, especially in enriching event data with custom properties, allows us to perform extensive analytics and set success metrics efficiently. This tool provides a comprehensive view of product performance, aiding in understanding user behavior and optimizing feature usage. **What do you dislike about Mixpanel?** I don't have any problems with Mixpanel. The last UI change made it a bit trickier to adopt. **What problems is Mixpanel solving and how is that benefiting you?** I use Mixpanel to enhance product observability, track user activities, and analyze conversion funnels, making it a valuable tool for generating insights and setting success metrics. ### 5. Best tool for making data-driven decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Mixpanel?** The best part is the ability to deep dive into data. We usually start with the numbers mostly the funnels, bar charts and then the events explains the numbers. The combination makes the tool much powerful. **What do you dislike about Mixpanel?** The events dropping the actuallys numbers are really different than what mixpanel shows. We have to consider a drop of atleast 20% numbers. This variance is mostly caused by ad blocker **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us solving the funnel analytics. Helps us identify the where users loose interest, where is the leak happening. This makes us very much easier to focus on the right areas. It has been super useful for improving conversions. ### 6. A great product for most users, but that lacks some features for power users **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Mixpanel?** The user experience is the best of any analytics product that I've used. It is extremely intuitive to build reports compared to other products. I'm able to give my team access, and they're able to build the reports they need, instead of me building dashboards for them. This not only saves me time, but also means they're understanding the numbers better. I also think it does group analytics better than any other tool I've used, which was important to us. Getting started was easy and we were able to easily export our data, which isn't the case with all SaaS tools we've used. This was great for when we wanted more complicated analysis or to combine other data sets, but also meant we didn't feel locked in which is a huge plus. **What do you dislike about Mixpanel?** We left Mixpanel because of pricing. But pretty much as we were offboarding and had just set up with our new tool (Posthog), they announced that they were lowering the prices. So they're clearly listening to their customers. Posthog has a steeper learning curve but some more powerful features that are really great that I don't think we could do in a mixed panel, such as: 1. Building complex queries using SQL 2. Making the system much more flexible 3. Doing exception tracking (which we're now considering is replacement to Sentry) 4. Recording sessions 5. A few other tools which allows it to also replace things like Clarity **What problems is Mixpanel solving and how is that benefiting you?** Understanding how customers find and use our product, and making it easy to slice and dice key business metrics with all of the data we need to make good decisions. ### 7. Usage as a product designer **Rating:** 3.5/5.0 stars **Reviewed by:** Roxane H. | product designer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Mixpanel?** I like the fact that everything is possible to understand data, and also I like that we have some dashboard established by a data analyst **What do you dislike about Mixpanel?** When you are not used to this kind of software, it can be difficult to undertsand how to build the dashboard, knowing what you have to study, and how to build a dashboard **What problems is Mixpanel solving and how is that benefiting you?** It help us to follow the usage of our product It also help us to validate or not some hypothesis, and find new ideas for our product ### 8. Most intuitive platform to slice and dice business data **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandre Q. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Mixpanel?** The platform is very flexible when it comes to analyzing data from different angles, whether it's churn, conversion rate, or user paths. It also keeps coming up with new relevant features, I was feeling the need to have custom calculations, and around 2 months later they already had it launched. Another thing that I really enjoy is how fast and thorough their support team is. We had several doubts regarding an update done to UTM tags and they replied on the same day with answers and solutions adapted to our case. The interface is very intuitive, I use it every day to create dashboards and my colleagues, which only go there occasionally easily interact with it. **What do you dislike about Mixpanel?** Sometimes it's hard to be aware of the new features launched. Some of them I only get to know by accident while doing new reports. **What problems is Mixpanel solving and how is that benefiting you?** The top issues Mixpanel is solving are understanding the impact new features have on our clients, how our experiments are performing, creating segments of clients based on metric usage. ### 9. Clean, intuitive, and powerful analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Aymeric W. | Fondateur, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Mixpanel?** Mixpanel makes it easy to explore user behavior without getting lost in complexity. The UI is clean, reports are quick to build, and the learning curve is gentle—perfect for product teams that want insights fast. **What do you dislike about Mixpanel?** The free plan is generous, but pricing can escalate quickly. It would be helpful to have more flexibility around that. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us understand how users interact with our product—what features they use, where they drop off, and how engagement evolves over time. This allows us to make data-driven decisions quickly, without relying on engineers to pull custom reports. It’s especially useful for validating product changes and prioritizing features based on real usage, not just gut feeling. ### 10. Valuable insights for Product Dev **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin R. | Product Research Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Mixpanel?** As a product manager, I could monitor high and low users on a per-site/ Country/ version level with granularity that allows me to get valuable info. Easy to use and I'm sure I'm only scratching the surface **What do you dislike about Mixpanel?** I find some limitations in report generations but I suspect if I had more time Customer support or my internal colleagues could find solutions **What problems is Mixpanel solving and how is that benefiting you?** Helps me validate usage and identify users that may have less obvious use cases. ### 11. It's been a great addition to our analytics stack **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Mixpanel?** Mixpanel integrates with our AB testing platform, making it easy to analyze test results from a user level. It seems like there are endless possibilities for data analysis, and reporting. **What do you dislike about Mixpanel?** I think the most complicated this about Mixpanel is the face that client side and server side events are separated from one another so we need to note whether an event is client or server side. **What problems is Mixpanel solving and how is that benefiting you?** Being able to look at events at a user level. It is also a great tool for creating attribution reports. I use it all the time to look at conversion rates across the website for different types of users. ### 12. A treasure trove of insights **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick Z. | Customer Success Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Mixpanel?** The tool is super flexible. You can achieve just about anything you can imagine and present it is a simple and compelling format. **What do you dislike about Mixpanel?** If I haven't been so active for a while I can forget how to do simple things — but that is mostly on me. **What problems is Mixpanel solving and how is that benefiting you?** Understanding user interactions with our product. ### 13. Essential Tool for Product-Led Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Mixpanel?** Real-time analytics, funnel and retention reports, and ease of setup with clear documentation. **What do you dislike about Mixpanel?** Occasionally the learning curve for advanced queries can be steep, but the documentation and support help bridge the gap. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us deeply understand how users interact with our product across different touchpoints. By tracking key events and building funnels, we’re able to identify friction points in the user journey, improve onboarding, and increase conversion and retention. It replaces guesswork with actionable data, enabling us to make confident product decisions quickly. The ability to segment users by behavior or properties also helps us personalize features and marketing strategies, ultimately improving user experience and driving growth. ### 14. Effortless Data Filtering and Exporting with Mixpanel **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Mixpanel?** Mixpanel is extremely user-friendly, and what I appreciate most is how quickly I can filter, segment, and export information. The ease and speed of these features make it a pleasure to use. **What do you dislike about Mixpanel?** Mixpanel's AI Copilot feature is only accessible with the higher-tier plans. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel was once our primary tool for product analytics, allowing us to monitor feature usage and observe how users interacted with our product. ### 15. Totally reccomended **Rating:** 5.0/5.0 stars **Reviewed by:** Mantas K. | Supply Chain Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Mixpanel?** Mixpanel offers robust analytics capabilities, allowing businesses to deeply understand user behavior and make data-driven decisions. Its ability to track and analyze user interactions in real-time across various digital platforms is particularly impressive. The platform provides insights into user engagement, retention, and conversion rates, which are invaluable for optimizing product performance and enhancing the overall customer experience. Additionally, Mixpanel's user-friendly interface and customizable dashboards make it easy for users to visualize and interpret data effectively. **What do you dislike about Mixpanel?** Nonthing to add here as from what I have seen and used everything fits my need **What problems is Mixpanel solving and how is that benefiting you?** Seeing the trends of our customer activity to help us with Supply decisions. ### 16. A power Data Viz tool **Rating:** 5.0/5.0 stars **Reviewed by:** Philippine D. | Senior Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Mixpanel?** I really like how fast we can compute metrics, sharing with other team mates, filter and breakdown in less than a sec. And also the beauty of the boards making the visualisation super clear **What do you dislike about Mixpanel?** The lack of personnalisation on the user profile (I would like to enabled/disable the access on some features for some user profile - Member, Analyst...) **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us to - define and share to the company the metrics we built and spread them - make easily analysis, go into the details of some metrics.. - identify bugs with alerts - govern our data ### 17. Great tool to streamline your product analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Mixpanel?** I use Mixpanel on a daily basis to analyse use of my web app product. I highly appreciate Mixpanel's user experience as it's intuitive to navigate and set up. Mixpanel also allows for in-app definition of cohorts and managing events lexicon. **What do you dislike about Mixpanel?** In board view, the "Reload data" button could be more exposed. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel allows to easily track and manage several key product metrics, together with different view options of reports to enable easier analysis. ### 18. Fastest and most powerful product analytics ever **Rating:** 5.0/5.0 stars **Reviewed by:** Lionel R. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Mixpanel?** Fast, flexible, reliable it allows us to know our business on every detail **What do you dislike about Mixpanel?** It’s pricey and the new autocomplete for properties is always selecting the wrong item **What problems is Mixpanel solving and how is that benefiting you?** Lead attribution and product behavior ### 19. Effortless Dashboard Setup, But AB Testing Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Mixpanel?** Extremely easy to setup instrumentation and quickly build dashboards to track user behavior **What do you dislike about Mixpanel?** Downside would likely be ease of setting up experiments and how to track AB tests easily **What problems is Mixpanel solving and how is that benefiting you?** The biggest problem is solves is helping us understand user behavior and how that connects to our product goals. ### 20. Very easy to use and so much useful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Mixpanel?** Mixpanel makes it very easy and quick to analyse all of my product data in depth. It's my first port of call for making the right decisions and forming the right hypotheses. **What do you dislike about Mixpanel?** Not a lot of things ! Maybe the choice of colors can be improved because it can be misleading between 2 insights. **What problems is Mixpanel solving and how is that benefiting you?** The main advantage of Mixpanel is the speed of the analyses we can perform, allowing us to form opinions very quickly. ### 21. Effortless Onboarding and Quick Start **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2025 **What do you like best about Mixpanel?** Easy to start creating board and alerts, easy to integrate in the apps **What do you dislike about Mixpanel?** Hard to master, interface can be tricky to understand **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel offers monitoring capabilities, AB testing for important features, performance reviews, and alerts regarding the health of key features. ### 22. Easy to setup, indispensible product interaction telemetry **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Mixpanel?** What I like best about Mixpanel is that it offers robust tooling that enables you to drill down and obtain certainty about your products. It unifies a suite of powerful tools into an easy-to-use package. It's also worth mentioning they have an intelligently designed SDK that won't drain/abuse mobile device battery/thermal state by recklessly firing off events across the network. **What do you dislike about Mixpanel?** The least helpful thing is probably the rigid pricing. You have to pay for the whole suite even if you only use a fraction of the offerings. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us understand how customers use our apps, evaluating experimental vs control cohorts, and supplementary context when debugging technical issues. ### 23. Best platform for detailed insights of user events **Rating:** 5.0/5.0 stars **Reviewed by:** Pavan K. | Software Development Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Mixpanel?** Different kinds of customisations which can be applied for better visualisation of user events, data etc **What do you dislike about Mixpanel?** Nothing much, pricing can be better for organisations kind of from startups POV **What problems is Mixpanel solving and how is that benefiting you?** Accurate number of events of users, different kinds of visualisations, best funnels ### 24. Game changer for our daily tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno O. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Mixpanel?** Besides being able to assemble dashboards super easily, I love how effortless it is to create and combine different and quick charts to answer questions we face on a daily basis. It has been super helpful. **What do you dislike about Mixpanel?** The AI assistant still needs improvements **What problems is Mixpanel solving and how is that benefiting you?** It helps us answer how the users behave within the app and how we can leverage it ### 25. user friendly, flexible and easily scalable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fine Art | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Mixpanel?** I've used Mixpanel in two very different projects - one a chrome extension and one a TV app. They couldn't be more different but we were able to integrate Mixpanel seamlessly in either product. I love the flexibility to adapt to different scopes and needs. It's very intuitive to use and build dashboards. **What do you dislike about Mixpanel?** I think there are some limitations to tracking guest users over time that could be improved, but overall, its a strong product. **What problems is Mixpanel solving and how is that benefiting you?** Usage of a TV streaming app that helps us identify engagement, bottlenecks, and the most/least valuable features to users. ### 26. Fantastic Analytics Platform with Intuitive UI and Powerful Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 25, 2025 **What do you like best about Mixpanel?** Great analytics platform, fantastic UI. Session replay functionality is very helpful **What do you dislike about Mixpanel?** It's such a powerful set of tools that it might take a bit of time to learn everything Mixpanel has to offer. **What problems is Mixpanel solving and how is that benefiting you?** Product analytics. Understanding user actions in order to create better experiences for customers ### 27. Best product analytics out there **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Mixpanel?** I think Mixpanel is the best product analytics tool out there. It’s flexible, yet simple and intuitive. **What do you dislike about Mixpanel?** I believe mixpanel could be even more intuitive and make advanced features/analyses more accessible. **What problems is Mixpanel solving and how is that benefiting you?** Understand how users is using my product and feature so I can better interpret the features performance ### 28. Great for cohort analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2025 **What do you like best about Mixpanel?** Mixpanel is a highly reliable analytics platform that has been invaluable for our business. Its cohort analysis capabilities stand out, making it easy to track user behavior, retention, and engagement with precision. The platform is user-friendly, enabling self-service analytics for both product and business teams without heavy reliance on engineering support. Overall, it’s an excellent tool for teams looking to make data-driven decisions quickly and effectively. **What do you dislike about Mixpanel?** Can become even more easy to use by decluttering the home screen, and using industry standard terminologies for features. **What problems is Mixpanel solving and how is that benefiting you?** Complicated cohort analytics, ad-hoc requirements for strategic business decisions and live sports analysis. ### 29. An all rounder analytics experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Mixpanel?** The advanced filters and search provides us with more granular control over getting the right analytics. **What do you dislike about Mixpanel?** Honestly nothing about mixpanel is there to dislike. **Recommendations to others considering Mixpanel:** If you are looking for analytics on any of your mobile or web products look no further than mixpanel. **What problems is Mixpanel solving and how is that benefiting you?** Analyzing user behaviour on our platform. ### 30. Must tool for any Product company **Rating:** 5.0/5.0 stars **Reviewed by:** Anshul S. | Growth Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Mixpanel?** I love the UX, ease and smoothness of the tool. It makes the analytics fun. **What do you dislike about Mixpanel?** Sometimes they push UI improvements which are not even necessary, I feel. **What problems is Mixpanel solving and how is that benefiting you?** Product Analytics has become super easy. You don't need any tech knowledge to do you own analysis. ### 31. Best for analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Mixpanel?** The exact issue results it provides and the analytics is perfect. **What do you dislike about Mixpanel?** there are alot of features in mixpanel, so nothing to dislike **What problems is Mixpanel solving and how is that benefiting you?** This tool is useful for identifying and addressing real-time issues that users encounter. ### 32. A Must for product analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Davide F. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Mixpanel?** Its usability and the possibility to track a lot of stuff. Also it is very intuitive and easy to use. **What do you dislike about Mixpanel?** Some key feature are are somewhat hidden, for example the coohort analysis. **What problems is Mixpanel solving and how is that benefiting you?** It allows ud to track every metric we need to reach the Product-Market Fit, for example Activation Rate, Conversion Rate, Retention... ### 33. Using mix panel in a latam fintech **Rating:** 3.5/5.0 stars **Reviewed by:** Carlo M. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Mixpanel?** The information collected is easy to understand. **What do you dislike about Mixpanel?** is to expensive, not all information is saved, so sometimes the data don't match with the database **What problems is Mixpanel solving and how is that benefiting you?** know how the users interacts in the funnel of the product ### 34. The best product analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Paolo S. | Head of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2022 **What do you like best about Mixpanel?** It's really powerful and easy to use. Even no professional data analysts can use it at full power **What do you dislike about Mixpanel?** The mobile app is not as powerful as the web browser version **What problems is Mixpanel solving and how is that benefiting you?** We can finally measure and track the behavior of our users ### 35. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Mixpanel?** It has a great interface for viewing insights on my web application, and it's very intuitive. **What do you dislike about Mixpanel?** Maybe features like automatically generate interesting graphs and charts that provide interesting insights - with the use of AI - would be helpful **What problems is Mixpanel solving and how is that benefiting you?** It tells me a lot about the users and how they are using my web application, and I can change it accordingly. This is an option that wasn't open to us in the past. ### 36. Great Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2025 **What do you like best about Mixpanel?** The analytics platform stands out as exceptionally powerful. Additionally, features like screen recordings and A/B tests are also impressive. **What do you dislike about Mixpanel?** The ability to query your data using code (JQL) does not provide a very intuitive interface or method for doing so. **What problems is Mixpanel solving and how is that benefiting you?** Gaining insight into what drives changes in user behavior is essential. ### 37. It’s full of stars…well, details! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Mixpanel?** It offers so many insights into the performance of our plans and users. It helps us dril down into nitty-gritty details that help us make informed decisions. **What do you dislike about Mixpanel?** Learning curve—you need to be a rock-climber to climb that curve. **What problems is Mixpanel solving and how is that benefiting you?** How good is our activatiion process, can we project this growth trajectory, does our onboarding have any bottlenecks...those and many other questions are being answered by Mixpanel. ### 38. Great analytics tool for commercial decision making **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2025 **What do you like best about Mixpanel?** Mixpanel has greatly helped us to optimize the commercial performance of our apps. Mixpanel has democratized data in our teams. Through self-service dashboarding we are able to control our full-funnel performance on a hourly basis. Next to that, it allowed us to bring experimenation and testing to another level, through deeper understanding of our user behaviors between test groups. **What do you dislike about Mixpanel?** Honestly, not much. It's the strongest analytics tool I know. **What problems is Mixpanel solving and how is that benefiting you?** User analytics and commercial analytics. One-stop-shop for all user insight related questions we have. ### 39. Very useful for business development **Rating:** 5.0/5.0 stars **Reviewed by:** Sunil S. | Team Lead MIS, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Mixpanel?** The real time insights given by it of the user activities done. **What do you dislike about Mixpanel?** Mixpanel gives very ueful information however i feel like the user interface can be a little more simplified. **What problems is Mixpanel solving and how is that benefiting you?** Our company is fintech based company and it helps in identifying user is exploring which products we have and also tracking how many users are coming for refund purposes. ### 40. Mixpanel enables effective and quick product analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Piyush R. | Lead Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Mixpanel?** Mixpanel stands out for its real-time tracking. The UI is clean, fast, and easy to use. It supports both server-side and client-side event tracking, making it flexible. Data can be exported in multiple formats, and the API makes extraction seamless. Great for deep user behavior analysis. Customer support is very resposive and capable. Reports are very user friednly. **What do you dislike about Mixpanel?** The data export API can be improved by making it customizable. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps with CRO by tracking user behavior in real time. It makes experiment analysis easy with clear segmentation and funnels. The detailed event tracking helps with RCA, showing exactly where drop-offs happen. Fast insights mean quicker decisions and better optimizations. ### 41. A Game-Changer for Product Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Letitia H. | Customer Operations & Programs Lead, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Mixpanel?** I really appreciate Mixpanel's focus on providing deep insights into user behavior and engagement. The platform’s analytics are very intuitive and user-friendly, making it easy to track key metrics, visualize trends, and understand user flows without extensive technical knowledge. Its event-based tracking system is particularly helpful in pinpointing where users might be dropping off or where they’re most engaged. The ability to create custom funnels and cohort analyses allows us to dig into specific user segments and make data-driven decisions with ease. Overall, Mixpanel is a powerful tool for anyone looking to improve product performance through actionable insights. **What do you dislike about Mixpanel?** One of the downsides of Mixpanel is that it can be challenging to integrate with other platforms in our tech stack. While Mixpanel’s analytics capabilities are strong, creating a seamless data flow between Mixpanel and other tools often requires technical expertise and can be a bit cumbersome. **What problems is Mixpanel solving and how is that benefiting you?** We use Mixpanel primarily for product analytics, including tracking user interactions, monitoring retention rates, and understanding user engagement with specific features. It's instrumental in helping us identify user behavior patterns, optimize the user journey, and measure the impact of new features or product updates. Additionally, Mixpanel’s cohort analysis helps us understand retention trends and identify specific groups of users to target for re-engagement efforts. ### 42. Amazing tool for a data driven team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Mixpanel?** Really enjoyable tool, with endless capabilities, great UX, easy to use. **What do you dislike about Mixpanel?** High entry point for people new to working with events (but still easier than competitors...). **What problems is Mixpanel solving and how is that benefiting you?** Helps me analyse, create assumptions and make decisions in our product environment. ### 43. After 10 years of using Mixpanel - it's irreplaceable for any SaaS team **Rating:** 4.5/5.0 stars **Reviewed by:** Gasper V. | VP Product, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Mixpanel?** Easy to use UI/UX (filter, breakdown, ...) Powerful data architecture (it has everything we need) Dashboards Constantly improving & evolving the product, we have seen that over more than 10 years of using Mixpanel! **What do you dislike about Mixpanel?** Removing events (if thousands have been triggered by mistake) will need some help of the support team, but their support is awesome! **What problems is Mixpanel solving and how is that benefiting you?** Adoption, Usage, Retention ### 44. The source of truth for every product owner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Mixpanel?** Analyze how customers use my app and drill down cohorts **What do you dislike about Mixpanel?** Takes time to analyze and you need to be at least a bit technical **What problems is Mixpanel solving and how is that benefiting you?** Kowing who and how custoers uses the app, frictions, preferences etc. ### 45. Great tool that allow us to monitor use of our product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2018 **What do you like best about Mixpanel?** Filters by region and Live View, ability to sort by DistincID **What do you dislike about Mixpanel?** Limited number of events that show in Live View, no way to see events from a few month ago., **What problems is Mixpanel solving and how is that benefiting you?** Live view of use ### 46. Mixpanel is extremely powerful but the learning curve is hard to crack. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Mixpanel?** Creating the boards is great for keeping an overview. **What do you dislike about Mixpanel?** The analysis of "Flows" is still a mystery to me. For me, it is almost impossible to break down the flows cleanly, as the option "Expand by Property" is only sometimes (?) displayed. **What problems is Mixpanel solving and how is that benefiting you?** Understand user behavior and analyze UIs. ### 47. Great tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Mixpanel?** I use it on a daily basis as my job is to present customer insights, and I think it provides clean data, nice and structured visualisation, and is generally a very intuitive tool! **What do you dislike about Mixpanel?** The downside of MixPanel revolves unfortunately around the lack of effective integration with some other tools we used, therefore the data is sometimes not complete compared to what we can see on the other tools, however, as mentioned, it is overall great! **What problems is Mixpanel solving and how is that benefiting you?** It is allowing us to find out more about our customers pain points and needs. ### 48. Clean Dashboards and Powerful Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Mixpanel?** Clean dashboards and extensive functionality **What do you dislike about Mixpanel?** Still sometimes require inputs from developers to make changes **What problems is Mixpanel solving and how is that benefiting you?** Figuring out customer funnels, where gaps are, where opportunities are, allowing metric deep dives ### 49. Is a very intuitive, simple, an complete tool for usage analytics of a SaaS **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan N. | PM, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Mixpanel?** Custom dashboards and reports, exports to excel **What do you dislike about Mixpanel?** Sometimes the cohorts module has inconsistency and some delay. **What problems is Mixpanel solving and how is that benefiting you?** It helps me to track my metrics and product objectives in a very complete way. ### 50. The insights from data collected are very useful and helps us in decision making **Rating:** 5.0/5.0 stars **Reviewed by:** Bulama Y. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Mixpanel?** The data points that can be collected and tracked and viewed **What do you dislike about Mixpanel?** A bit wide and complicated when learning for a start **What problems is Mixpanel solving and how is that benefiting you?** Learning how users use our apps ## Mixpanel Discussions - [C](https://www.g2.com/discussions/mixpanel-c) - 1 comment, 1 upvote - [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) - 1 comment, 1 upvote - [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) - 2 comments - [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) - 4 comments - [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) - 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