Best AI Agents

How Many AI Agents Products Does G2 Track?

Total Products under this Category: 5,022

Category Stats (Oct 2026)

  • Average Rating: 4.64/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: modus (+5.26%) - Among all products in this category, modus recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank AI Agents Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 359,600+ Authentic Reviews
  • 5,022+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for AI Agents

G2 Grid® for  AI Agents plotting products by satisfaction and market presence

Highlighted products: Salesforce Agentforce, Rippling, ClickUp, Notion, HiBob HRIS, Microsoft Copilot, Insider One, and Retell AI.

Underlying data: [Grid® JSON](https://www.g2.com/categories/ai-agents/grids.json?focus%5B%5D=salesforce-agentforce&focus%5B%5D=rippling&focus%5B%5D=clickup&focus%5B%5D=notion&focus%5B%5D=hibob-hris&focus%5B%5D=microsoft-copilot-2026-08-27&focus%5B%5D=insider-one&focus%5B%5D=retell-ai)

Salesforce Agentforce

Salesforce Agentforce is an enterprise agentic AI software platform that helps organizations build, deploy, manage, and govern AI agents that can autonomously assist customers, employees, and partners across digital and voice channels. Agentforce is designed for enterprises that want to operationalize AI agents at scale while maintaining control, security, and trust. It brings together humans, applications, AI models, and business data into a unified system where agents can reason, take action, and collaborate with people. The platform supports the full agent lifecycle—from creation and testing to deployment, supervision, and continuous improvement—using both low-code and pro-code tools. Agentforce is used by teams across customer service, sales, IT, operations, HR, marketing, and industry-specific workflows. Agentforce enables organizations to deploy AI agents that work continuously, execute business logic, and integrate with existing systems. Agents can handle structured and unstructured data, reason through complex tasks, and hand off to humans when needed. Key capabilities and components include: - Agent development and orchestration tools that support building, testing, deploying, supervising, and scaling AI agents using conversational, low-code, and pro-code experiences. - Hybrid reasoning architecture that combines deterministic workflows with large language model (LLM) reasoning to ensure predictable execution while handling nuance and natural language interactions. - Multichannel and voice support, allowing agents to engage users across web, mobile, chat, and phone with consistent behavior and brand-aligned voice experiences. - Intelligent Context processing, which extracts and structures information from unstructured and multimodal data sources so agents can respond accurately and take relevant actions. - Lifecycle management and supervision, including batch testing, performance monitoring, and tools to refine agent behavior over time. Agentforce includes built-in trust, governance, and security features to support enterprise requirements: - Configurable guardrails to reduce hallucinations, bias, and off-topic responses. - Data protection and governance controls such as grounding, access controls, auditability, and privacy safeguards. - Enterprise-grade reliability and compliance, built on the broader Salesforce platform. Common use cases include customer support automation, sales development, employee support, deep research tasks, coaching and learning, product recommendations, appointment scheduling, and event or attendee support. Agentforce can also be tailored for industry-specific workflows by leveraging existing data models, APIs, and business logic. Overall, Salesforce Agentforce is an enterprise agentic AI platform for organizations seeking to deploy trusted, autonomous digital labor that integrates with their existing systems and operates at scale.

Average Rating: 4.3/5.0

Total Reviews: 1,599

Who Is the Company Behind Salesforce Agentforce?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Salesforce Developer, Salesforce Administrator
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 39% Medium, 32% Large

What Are Recent G2 Reviews of Salesforce Agentforce?

Rippling

Rippling is the AI workforce management platform that connects HR, IT, and Finance — giving Rippling AI everything it needs to help run your company. Because employee data, permissions, and approvals all live in one place, Rippling AI has a complete view of your business and can take action quickly and safely, across the entire employee lifecycle, from hiring to benefits administration to access management. Automate business tasks, ensure compliance, and streamline approvals with workflows that understand your organization. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies that adjust as your business changes. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Because Rippling AI works from a single source of truth instead of disconnected systems, your business can save time, reduce costs, and enhance efficiency — with the trust and safety that comes from unified data and permissions. Experience the power of AI-driven, unified management with Rippling today.

Average Rating: 4.7/5.0

Total Reviews: 12,722

Who Is the Company Behind Rippling?

  • Seller: Rippling
  • Company Website:
  • Year Founded: 2016
  • HQ Location: San Francisco, CA
  • Twitter: @Rippling
    12,402 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,798 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Medium, 28% Small

What Do G2 Reviewers Say About Rippling?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Rippling, enjoying a seamless experience with a single login for multiple tools.
  • Users appreciate the intuitive interface of Rippling, making navigation and access to features seamless and easy.
  • Users love the simple and efficient navigation of Rippling, with easy access to essential features at their fingertips.
  • Users appreciate the user-friendly interface of Rippling, praising its calendar and intuitive search features.
  • Users value the easy access to Clock in/out and payslips, enjoying a streamlined and efficient experience.
Cons
  • Users find missing features in Rippling, particularly in reporting, support response times, and app functionality.
  • Users find Rippling to be not user-friendly, facing challenges with slow performance and confusing reporting setup.
  • Users note a challenging learning curve, which can be overwhelming due to the platform's numerous powerful features.
  • Users find Rippling has limited features, with outdated design and cluttered information impacting usability and aesthetics.
  • Users note that improvement is needed in notification for time off approvals and overall system speed.

What Are Recent G2 Reviews of Rippling?

What Are G2 Users Discussing About Rippling?

ClickUp

ClickUp is the world’s first Converged AI Workspace, bringing together all work apps, data, and workflows. ClickUp eliminates all forms of work sprawl to provide 100% context and a single place for humans and agents to work, together. Trusted by more than 20 million users worldwide, ClickUp is on a mission to maximize human productivity.

Average Rating: 4.6/5.0

Total Reviews: 14,191

Who Is the Company Behind ClickUp?

  • Seller: ClickUp
  • Company Website:
  • Year Founded: 2017
  • HQ Location: San Diego, California
  • Twitter: @clickup
    69,539 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,082 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Project Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About ClickUp?

AI-generated summary from verified user reviews

Pros
  • Users find ClickUp to be incredibly easy and simple to use, streamlining tasks and enhancing productivity effortlessly.
  • Users value the flexibility in task management, enabling customized workflows for personal, team, and project tasks.
  • Users appreciate the abundance of features in ClickUp, making task management seamless and efficient.
  • Users appreciate ClickUp for its streamlined management tasks, enabling better organization and efficiency in project handling.
  • Users appreciate ClickUp for its streamlined organization, making team management and project tracking efficient and effortless.
Cons
  • Users find the missing features in ClickUp frustrating, particularly the lack of basic tools like subfolders.
  • Users experience a learning curve with ClickUp, finding the plethora of features daunting at first.
  • Users note limited features in ClickUp, with missing basic options and a complex setup process hindering ease of use.
  • Users find ClickUp not intuitive, feeling overwhelmed by its many features and struggling with initial setup and performance.
  • Users experience slow loading times in ClickUp, which affects their productivity when managing multiple tasks and fields.

What Are Recent G2 Reviews of ClickUp?

What Are G2 Users Discussing About ClickUp?

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HiBob HRIS

HiBob is the company behind Bob, the people platform built for the AI era. Designed for modern, multi-national organizations with 100 to 5,000+ employees, Bob brings HR, payroll, workforce, and operational data together in one intuitive HR platform. As a modern HCM and flexible alternative to legacy HRIS platforms, Bob helps companies turn disconnected data into actionable insights, connect workforce strategy with business execution, and make better people decisions at scale. Bob supports the full employee lifecycle, including core HR, onboarding, performance, compensation, workforce planning, talent management, time and attendance, time off, engagement and surveys, people analytics, payroll, hiring, and learning. With AI, automated workflows, real-time insights, and configurable experiences built throughout, Bob helps organizations operate more effectively, develop and retain talent, and build high-performing teams. Built on the belief that the future of work will be defined by the partnership between people and AI, Bob helps leaders move faster, managers lead with confidence, and HR teams spend less time on manual processes and more time creating business value. More than 5,000 organizations and 1,000,000 users worldwide, including Loveable, Knix, Fiverr, Chili Piper, and Eleven Labs, trust Bob to help them build resilient, future-ready businesses. Bob integrates with over 100 platforms and offers an open API. HiBob teams span across the US, UK, Europe, Israel, and Australia to support customers worldwide.

Average Rating: 4.5/5.0

Total Reviews: 2,624

Who Is the Company Behind HiBob HRIS?

  • Seller: HiBob
  • Company Website:
  • Year Founded: 2015
  • HQ Location: New York
  • Twitter: @HiBob_HR
    4,192 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,115 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: HR Manager, Head of People
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 76% Medium, 16% Small

What Do G2 Reviewers Say About HiBob HRIS?

AI-generated summary from verified user reviews

Pros
  • Users love the intuitive design of HiBob HRIS, making it easy for both HR professionals and employees to navigate.
  • Users appreciate the intuitive user interface of HiBob HRIS, enhancing daily tasks and team celebrations effortlessly.
  • Users commend the intuitive interface of HiBob HRIS, enhancing usability and engagement across teams effectively.
  • Users appreciate the helpful support from HiBob HRIS, enhancing their experience with quick responses and detailed guidance.
  • Users appreciate the user-friendly interface and customization, enhancing efficiency and data management in HR processes.
Cons
  • Users find missing features like intuitive navigation and task history cumbersome, impacting their overall usability experience.
  • Users find that HiBob HRIS has limited features, lacking custom dashboards and processes for complex business structures.
  • Users feel limited by customization options in HiBob HRIS, impacting the fit for their complex organizational needs.
  • Users face integration issues with HiBob HRIS, requiring third-party tools that complicate the overall HR experience.
  • Users experience a challenging learning curve with HiBob HRIS, finding it less intuitive and requiring extensive customer support.

What Are Recent G2 Reviews of HiBob HRIS?

What Are G2 Users Discussing About HiBob HRIS?

Notion

Notion is the connected AI workspace that brings all work together in a tool that adapts to every team—with AI to find answers and automate busywork. It's one place for search, manage projects, capture notes and company knowledge, and collaborate as a team. Millions love Notion because it increases productivity, reduces tools & costs, and empowers everyone to do their best work. Unlike fragmented, rigid software, Notion connects work into one tool that’s customizable and people love to use. Now you have beautiful tools to build your life’s work.

Average Rating: 4.6/5.0

Total Reviews: 12,543

Who Is the Company Behind Notion?

  • Seller: Notion
  • Company Website:
  • Year Founded: 2016
  • HQ Location: San Francisco, California
  • Twitter: @NotionHQ
    518,653 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,360 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Student
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 62% Small, 24% Medium

What Do G2 Reviewers Say About Notion?

AI-generated summary from verified user reviews

Pros
  • Users find Notion's ease of use incredibly helpful, appreciating its intuitive design and straightforward collaboration features.
  • Users love Notion’s flexible organization features, making it easy to manage projects, notes, and collaborate effectively.
  • Users love the integrated AI features of Notion, enhancing productivity and simplifying content management effortlessly.
  • Users find Notion extremely useful for managing tasks, enhancing collaboration, and streamlining documentation processes effectively.
  • Users love how Notion offers powerful organization features that greatly enhance productivity and streamline workflow management.
Cons
  • Users find the learning curve steep in Notion, leading to frustration with editing and organization.
  • Users find Notion's limited features frustrating, noting a lack of depth and missing functionalities like recording and free templates.
  • Users find the learning difficulty creates navigation challenges, making formatting and advanced features less intuitive.
  • Users note several missing features in Notion, which hinder optimization and streamline their workflow effectively.
  • Users express frustration with usage limitations in Notion, highlighting challenges in setup, organization, and document drafting.

What Are Recent G2 Reviews of Notion?

Insider One

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

Average Rating: 4.7/5.0

Total Reviews: 1,414

Who Is the Company Behind Insider One?

  • Seller: Insider One
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Global
  • Twitter: @insiderone
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,881 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Specialist, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Insider One?

AI-generated summary from verified user reviews

Pros
  • Users value the customer engagement features of Insider One, enabling personalized communications that boost interaction and conversion.
  • Users value the ease of use of Insider One, appreciating quick campaign edits and automated notifications for better engagement.
  • Users value the personalized experience offered by Insider One, enhancing customer engagement across various channels.
  • Users value the high engagement capabilities of Insider One, enhancing communication through personalized and timely interactions.
  • Users are highly satisfied with the proactive support from the Customer Success team, enhancing their overall experience.
Cons
  • Users find the learning curve steep due to numerous features, but support helps manage the complexities.
  • Users find the difficult learning process challenging due to the platform's complexity and steep learning curve.
  • Users find the time-consuming setup process for campaigns and surveys frustrating and often delays execution.
  • Users face integration issues with Insider One, finding the process time-consuming and overly complex due to technical requirements.

What Are Recent G2 Reviews of Insider One?

What Are G2 Users Discussing About Insider One?

Microsoft Copilot

Microsoft Copilot is a generative AI assistant for work that’s built into the Microsoft 365 apps people use every day—like Word, Excel, PowerPoint, Outlook, and Teams. It helps you stay in the flow of work by turning your ideas, content, and data into action. Powered by Work IQ, Copilot connects the dots across your work—bringing together your emails, files, meetings, and conversations to deliver more relevant, contextual, and personalized assistance. It understands how work gets done in your organization and adapts to your role, priorities, and patterns over time. Copilot works alongside you to help draft content, analyze data, summarize meetings, and automate tasks—so you can move faster and focus on what matters most. Because it’s built directly into the apps you already use, there’s no need to switch tools or start from scratch. Copilot also inherits Microsoft 365 security, privacy, and compliance controls, so it only surfaces information users are authorized to access while keeping your data protected. By combining AI with the tools and data organizations already rely on, Copilot helps people work smarter, move faster, and get more done. Apps like Word, Excel, PowerPoint, Outlook, Teams, and Loop work with Copilot to support users in the context of their work. For example, Copilot in Word helps users create, understand, and edit documents. By using Copilot Chat, you can draft content, review what you missed, and get answers to questions by using open-ended prompts. This information is securely grounded in your work data. Copilot Search is an AI-powered universal search experience across all your Microsoft 365 applications and connected non-Microsoft data sources. It's integrated with Microsoft 365 Copilot, so users can find the results they need by using search, then seamlessly transition to chat for deeper exploration or follow-up task completion. Out of the box agents like Facilitator, Interpreter, or Channels help support meeting logistics, communication, and collaboration in Microsoft Teams.

Average Rating: 4.4/5.0

Total Reviews: 371

Who Is the Company Behind Microsoft Copilot?

  • Seller: Microsoft
  • Company Website:
  • Year Founded: 1975
  • HQ Location: Redmond, Washington
  • Twitter: @microsoft
    13,091,739 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    232,750 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Project Manager, Software Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 34% Small, 33% Large

What Are Recent G2 Reviews of Microsoft Copilot?

Retell AI

Retell AI is a powerful conversational AI platform designed to automate voice, SMS, and chat interactions with natural, humanlike performance. Built on top of your choice of large language models (LLMs), Retell allows teams to spin up real-time AI agents that handle calls, trigger messaging workflows, and integrate seamlessly into your existing systems—all without writing code. At its core, Retell delivers Voice Agent Automation that feels indistinguishable from speaking with a real person. Calls are handled by LLM-native agents that respond within 600 milliseconds, support multi-turn logic, and operate across 31+ languages with native-quality speech. You can build and manage your own agent flows using an intuitive drag-and-drop builder that supports IVR trees, dynamic transfers, real-time webhooks, and CRM integration. Whether you’re scheduling appointments, answering FAQs, or qualifying leads, these agents are fast, reliable, and production-ready. Beyond voice, Retell also enables SMS and chat automation. Agents can send contextual messages during or after phone calls, or operate as standalone text/chat bots. You can use Twilio numbers or bring your own for outbound campaigns, enabling flexible, multi-channel engagement. To ensure quality and insight, Retell offers built-in testing and QA tools. You can simulate conversations, A/B test call flows, and monitor live call data through detailed dashboards. Track CSAT, latency, sentiment, and conversation outcomes—all in one place. Voice agents can be deployed via Twilio, SIP, branded caller ID, or embedded using Retell’s web SDKs. Unlike legacy IVR or scripted systems, Retell is built from the ground up to be AI-native and fully customizable. Whether you’re in healthcare, logistics, fintech, or customer support, Retell’s platform lets you scale personalized conversations across channels—boosting customer satisfaction and reducing operational costs.

Average Rating: 4.8/5.0

Total Reviews: 2,616

Who Is the Company Behind Retell AI?

  • Seller: Retell AI
  • Company Website:
  • Year Founded: 2023
  • HQ Location: Palo Alto, US
  • Twitter: @retellai
    3,181 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    171 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 3% Small, 0% Medium

What Do G2 Reviewers Say About Retell AI?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Retell AI, appreciating its user-friendly interface and straightforward setup.
  • Users appreciate the ease of use and simplicity in Retell AI, making it accessible for all skill levels.
  • Users appreciate the simple and clean UI of Retell AI, making setup and use quick and intuitive.
  • Users appreciate the seamless integrations of Retell AI, enhancing automated workflows and operational efficiency significantly.
  • Users appreciate the easy-to-use interface of Retell AI, making integration and navigation simple for everyone.
Cons
  • Users are frustrated by the missing features, such as agent limits and international number support, hindering usability.
  • Users find the cost per call for Retell AI to be on the higher side, impacting their experience.
  • Users find the steep learning curve of Retell AI challenging, especially without a technical background or proper guidance.
  • Users find the limited features of Retell AI restrictive, especially lacking SIP trunking integrations and testing options.
  • Users experience a poor understanding of Retell AI’s features, finding the setup process confusing and redundant.

What Are Recent G2 Reviews of Retell AI?

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

Average Rating: 4.4/5.0

Total Reviews: 15,234

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Who Is the Company Behind HubSpot Marketing Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 51% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of HubSpot Marketing Hub, enjoying seamless integration and powerful automation features.
  • Users appreciate the user-friendly email marketing features of HubSpot, enabling powerful campaigns with ease and efficiency.
  • Users appreciate the beginner-friendly tools of HubSpot Marketing Hub, making powerful marketing effortless and streamlined.
  • Users find HubSpot Marketing Hub's intuitive interface and automation tools enhance productivity and simplify marketing tasks.
  • Users value the automation capabilities of HubSpot Marketing Hub, effectively streamlining workflows and enhancing productivity.
Cons
  • Users find the learning curve steep, requiring significant training to effectively use HubSpot Marketing Hub's features.
  • Users find the missing features in HubSpot Marketing Hub restrictive, especially for smaller teams needing advanced functionality.
  • Users find the limited features of cheaper plans restrictive, hindering their ability to fully utilize HubSpot Marketing Hub.
  • Users find the pricing quite expensive, especially as their contact list and needs grow beyond the basic plans.
  • Users find HubSpot Marketing Hub's high pricing challenging, especially for smaller teams needing advanced features.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

Qualified

Qualified is the Agentic Marketing platform for B2B companies around the world. Headquartered in San Francisco, Qualified is built to modernize and maximize inbound pipeline generation with Piper the AI SDR Agent. Piper autonomously engages website visitors, captures leads, and converts them into pipeline with zero human intervention. With Piper, Qualified is transforming pipeline generation as we know it today. Your website is the front door to your business and the pinnacle of pipeline generation, but what happens when interested buyers want to learn more? They submit a web form and move on. Those leads get added to a queue for an inbound Sales Development Rep (SDR) to follow up with and nurture to pipeline for your sales team. How long does it take for an inbound lead to hear back? It can take hours, if not days. In the world of sales and marketing, speed is crucial as 78% of buyers go with the vendor that responds to them first. The problem is it's impossible to respond quickly with the current process because it's painfully manual, time intensive, and it relies on limited human capacity. But it doesn’t have to be this way. In the age of AI, we can put pipeline generation on autopilot. Meet Piper the AI SDR Agent. She operates across your entire inbound motion and works tirelessly to convert qualified buyers into pipeline, 24x7. Piper knows everything about your buyers. She profiles every website visitor to understand whether they're qualified and where they are in the buying journey then works toward her conversion goals. Piper also turns every touchpoint on your website into an opportunity for conversion with live chat, meeting booking, and personalized marketing offers. What's more, Piper works the inbox to send fast, personalized follow up and nurture emails to each and every lead. Hundreds of the world’s leading brands—including Crunchbase, Demandbase, Greenhouse, Plaid, and Suse—have hired Piper the AI SDR Agent to grow their inbound pipeline and are seeing real tangible business results.

Average Rating: 4.9/5.0

Total Reviews: 1,558

Who Is the Company Behind Qualified?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 67% Medium, 21% Large

What Do G2 Reviewers Say About Qualified?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent and responsive customer support from Qualified, ensuring smooth implementation and ongoing assistance.
  • Users value the excellent support from Qualified, enhancing their experience and facilitating smooth integrations and migrations.
  • Users value the seamless data integration of Qualified, enhancing real-time engagement and optimizing website conversions effectively.
  • Users find Qualified to be exceptionally easy to use, with seamless integration and effective tools enhancing their experience.
  • Users value the exceptional customer service from Qualified, noting responsiveness and personalized support throughout their experience.
Cons
  • Users find the learning curve steep due to non-intuitive reporting and dashboard features, affecting overall usability.
  • Users note the missing features in Qualified, making it difficult to extract insights and accomplish tasks efficiently.
  • Users face a steep learning curve with Qualified, requiring time and support to fully utilize its features.
  • Users desire more customization options in Qualified, particularly for graphic elements and dialogue flow management.
  • Users find the complexity of Qualified's setup and management can be cumbersome without proper guidance and support.

What Are Recent G2 Reviews of Qualified?

What Are G2 Users Discussing About Qualified?

Paylocity

Paylocity is an award-winning HCM platform that brings HR, Finance, and IT together in one connected system, covering payroll, benefits, talent management, time and labor, spend, and IT provisioning on a single employee record. Cut manual HR tasks, run payroll faster, and get new hires up and running sooner. Get full visibility across expenses, accounts payable, corporate cards, and procurement in one place. Automate account creation and manage IT provisioning without juggling separate systems. AI is built into everyday workflows across all three. Policies, approvals, and workflows stay in lockstep as people join, move, and grow. Paylocity accompanies its clients on the journey to build great workplaces and help every employee do their best work.

Average Rating: 4.4/5.0

Total Reviews: 6,217

Who Is the Company Behind Paylocity?

  • Seller: Paylocity
  • Company Website:
  • Year Founded: 1997
  • HQ Location: Schaumburg, IL
  • Twitter: @Paylocity
    4,577 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,164 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: HR Manager, Human Resources Manager
  • Top Industries: Computer Software, Hospital & Health Care
  • Company Size: 69% Medium, 19% Small

What Do G2 Reviewers Say About Paylocity?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Paylocity, making navigation and payroll management seamless and efficient.
  • Users appreciate Paylocity for its exceptional customer service, ensuring quick responses and knowledgeable support for all inquiries.
  • Users appreciate Paylocity's excellent customer support, noting helpfulness and ease of access to live representatives.
  • Users value the intuitive design of Paylocity, enhancing ease of navigation and overall user experience.
  • Users appreciate the user-friendly interface of Paylocity, which simplifies HR tasks and enhances overall efficiency.
Cons
  • Users report poor customer support with long wait times and inconsistent assistance, hindering their usage of Paylocity.
  • Users find missing features in Paylocity, noting inflexibility and the occasional need for additional clicks in workflows.
  • Users experience an initial learning curve with Paylocity, requiring time to adapt to the new system.
  • Users find the limited features of Paylocity hinder effective customization and lead to disorganization during onboarding.
  • Users report poor support services, facing long wait times and inconsistent resolutions from customer service representatives.

What Are Recent G2 Reviews of Paylocity?

What Are G2 Users Discussing About Paylocity?

Deel HR

Deel HR is a global HRIS/HCM solution that helps companies manage people, compliance and HR processes across countries It runs core HR operations, onboarding, employee files, approvals, policies, time off, and documents, and layers on modular tools for talent, performance, compensation and planning. Built-in global data and AI help teams automate busywork, draft content, and turn people data into better decisions. Key capabilities and value: - HRIS that centralizes employee data and automates routine tasks to reduce manual work - Engage: reviews, goals, learning and surveys that live in the same system as HR data - Compensation and planning: salary insights, benchmarking and costed headcount planning tied to real payroll data - Global-first design: support for every worker type and local rules across 150+ countries- - AI and automation: automate tasks with workflows that give HR teams 97hours back per month. AI gets you answers about global compliance, salary data. You can even hire AI Agents to help complete actions like plan headcount, aid with offboarding, or check for time of conflicts. Deel HR is aimed at people leaders who want a single, connected system that grows with the business. The product reduces risk, improves HR efficiency, and provides clearer, country-aware reports for leaders planning hiring, pay and performance

Average Rating: 4.7/5.0

Total Reviews: 1,674

Who Is the Company Behind Deel HR?

  • Seller: Deel
  • Company Website:
  • Year Founded: 2019
  • HQ Location: San Francisco, California
  • Twitter: @deel
    30,540 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,733 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Interpreter
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 46% Small, 44% Medium

What Do G2 Reviewers Say About Deel HR?

AI-generated summary from verified user reviews

Pros
  • Users find Deel HR very easy to use with its intuitive design and straightforward navigation, enhancing their experience.
  • Users appreciate the ease of use of Deel HR, finding navigation and time tracking features straightforward and intuitive.
  • Users appreciate the convenience of Deel HR for tracking projects and managing payroll effortlessly.
  • Users find Deel HR's helpful interface and features enhance their productivity and streamline their workflow effectively.
  • Users find Deel HR to be extremely intuitive, enhancing ease of use and seamless onboarding experiences.
Cons
  • Users find the high fees associated with withdrawals and transfers to be a significant downside of Deel HR.
  • Users find the transfer fees expensive, particularly for bank transfers and despite using common payment methods like PayPal.
  • Users experience slow performance with Deel HR, facing delays in loading and transferring amounts, causing frustration.
  • Users report payment issues with Deel HR, citing slow international transfers and high fees on various methods.
  • Users experience slow loading times that can be frustrating and disrupt the overall efficiency of Deel HR.

What Are Recent G2 Reviews of Deel HR?

Jotform AI Agents

Jotform AI Agents are automated real-time assistants designed to help your users at any time of day or night. AI Agents are the future of customer service. Train and customize your own personal AI Agent to enhance user engagement, improve response times, and streamline support operations. With Jotform’s intuitive, no-code AI builder, you can easily train and customize your own AI Agent to match your brand voice, support workflows, and respond with the exact information your users need. Simply provide key details, documents, FAQs, or form data, and your AI Agent will learn from this context to deliver accurate, personalized interactions. This level of customization helps teams improve response times, boost user satisfaction, and streamline support operations across every stage of the customer journey. One of the platform’s most powerful advantages is its extensive library of 7,000+ customizable AI Agent templates. These ready-made templates provide an easy starting point for a wide variety of use cases, including customer support, onboarding, lead qualification, appointment scheduling, product education, internal training, and more. Each template can be fully personalized with your own instructions, tone, workflows, and industry-specific knowledge—allowing you to deploy high-performing AI Agents in minutes. Jotform AI Agents provide 24/7 automated assistance, ensuring your customers receive instant support even outside of business hours. While you sleep, your AI Agents continue working—handling inquiries, resolving issues, collecting information, and providing accurate responses around the clock. This continuous availability reduces wait times, increases engagement, and helps teams keep up with growing demand. With multichannel support, Jotform AI Agents can operate wherever your users are. Deploy your agents across web, chat widgets, email, phone, WhatsApp, Messenger, Gmail, WordPress, and other communication channels for a unified, consistent support experience. This omnichannel flexibility ensures that your users always receive real-time assistance—no matter the device or platform. For teams requiring voice-based interactions, Jotform offers powerful phone and SMS capabilities. AI Agents can handle incoming calls, conduct natural voice conversations, answer questions, and transcribe spoken messages—all with a friendly, human-like tone. This makes Jotform AI Agents ideal for customer service hotlines, appointment reminders, phone-based support, and automated phone menus. AI Agents can also perform customizable actions based on your workflows. Define specific behaviors, triggers, follow-up steps, or automated tasks for your agent to execute. Whether you want it to qualify leads, send emails, update CRM records, route inquiries, generate reports, or collect data through forms, your AI Agent follows your rules precisely. By combining real-time automation, no-code customization, multichannel support, and intelligent communication, Jotform AI Agents help organizations scale their customer experience effortlessly. Whether you’re a small business or a global enterprise, AI Agents provide the speed, accuracy, and availability needed to support users at every moment.

Average Rating: 4.5/5.0

Total Reviews: 713

Who Is the Company Behind Jotform AI Agents?

  • Seller: Jotform
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, California
  • Twitter: @Jotform
    39,289 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    925 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 74% Small, 11% Medium

What Do G2 Reviewers Say About Jotform AI Agents?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Jotform AI Agents, enhancing productivity and simplifying onboarding processes.
  • Users find the easy setup of Jotform AI Agents simplifies onboarding and ongoing training for clients.
  • Users highlight the easy setup of Jotform AI Agents, enabling quick onboarding and efficient client interaction.
  • Users find Jotform AI Agents to be extremely helpful in streamlining tasks and enhancing productivity in various settings.
  • Users value the superior setup ease of Jotform AI Agents, facilitating a smooth onboarding process and enhanced efficiency.
Cons
  • Users find the AI limitations frustrating, with issues in flexibility and understanding user specifications effectively.
  • Users find the AI's limited capabilities affect its flexibility and accuracy in executing workflows and understanding requests.
  • Users express frustration with the limited features of Jotform AI Agents, hindering their ability to customize workflows effectively.
  • Users find inadequate AI features in Jotform AI Agents, as it often hallucinates and misunderstands user requests.
  • Users experience poor understanding from Jotform AI Agents, leading to frustration and confusion in interpreting queries and instructions.

What Are Recent G2 Reviews of Jotform AI Agents?

SOCi

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data.

Average Rating: 4.5/5.0

Total Reviews: 4,824

Who Is the Company Behind SOCi?

  • Seller: SOCi
  • Company Website:
  • Year Founded: 2012
  • HQ Location: San Diego, California
  • LinkedIn® Page: www.linkedin.com
    625 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Property Manager
  • Top Industries: Real Estate, Marketing and Advertising
  • Company Size: 51% Small, 29% Medium

What Do G2 Reviewers Say About SOCi?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of SOCi, efficiently managing multiple businesses and marketing from a single platform.
  • Users love the post scheduling feature of SOCi, enabling efficient management across multiple business locations.
  • Users appreciate SOCi's centralized management, enabling efficient monitoring and engagement across multiple social media accounts.
  • Users value the efficient scheduling feature in SOCi, enabling seamless management across multiple businesses in one platform.
  • Users love SOCi for its multi-platform management, simplifying social and Google interactions for multiple businesses.
Cons
  • Users find the missing editing features problematic, wishing for more metrics tools and quicker posting options.
  • Users experience posting issues with SOCi, particularly with content sharing and link functionality across platforms.
  • Users express frustration with SOCi's limited features, particularly in image editing and cross-platform posting capabilities.
  • Users find the learning curve steep due to numerous features and a lack of beginner tutorials in SOCi.
  • Users seek improvement in customization options and clearer analytics visualization in SOCi to enhance user experience.

What Are Recent G2 Reviews of SOCi?

Profound

Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search.

Average Rating: 4.5/5.0

Total Reviews: 1,130

Who Is the Company Behind Profound?

  • Seller: Profound
  • Company Website:
  • Year Founded: 2024
  • HQ Location: N/A
  • Twitter: @tryprofound
    9,751 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    392 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: SEO Manager, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 47% Medium, 27% Large

What Are Recent G2 Reviews of Profound?

Bijou Barry
BB
Researched and written by Bijou Barry
Updated

Learn More About AI Agents

AI Agents buying insights at a glance

AI agents use artificial intelligence (AI) to carry out defined business tasks using instructions, context, and connected tools. Depending on the product, an agent may qualify a website visitor, answer a support question, collect information for an appointment, or conduct a voice conversation. Buyers need to establish what the agent can actually do after understanding a request, which systems it can use, and where responsibility passes to a person.

Across G2 reviews for this category, users describe a wide range of business workflows. Feedback shows practical value in routine call handling, documentation-based support, and CRM-connected conversations. It also highlights off-topic traffic, ongoing tuning, limited reporting, and costs that rise with activity. Because the category includes broad business suites and specialized agents, a high overall score is a starting point for evaluation, not proof that every product supports the same tasks. When comparing AI agent platforms, the best AI agents are those that can finish an approved workflow and surface exceptions.

Common use cases and how businesses benefit

  • Customer service: Answer routine questions and use documented procedures before escalating exceptions.
  • Voice conversations: Handle repeatable customer calls through a configured agent and connected workflow.
  • Lead qualification: Distinguish known contacts from new visitors and gather information for the next sales step.
  • Appointment intake: Collect the details needed for a quote or booking before a human follows up.
  • Business-system updates: Connect conversations to approved actions and records instead of leaving staff to copy information manually.

Pricing overview

AI agent platforms can involve per-conversation, action, or call-volume charges alongside implementation and administrative overhead. Buyers should estimate ordinary traffic, repeat contacts, off-topic conversations, and expected human handoffs. An agent that increases activity without completing useful work can create more cost even when individual interactions appear inexpensive.

Top 5 FAQs from software buyers:

Task boundaries, supported channels, and reliable completion help buyers identify the best AI agents:

  • Which business tasks can AI agents handle?
  • How do AI agents differ from enterprise AI chatbots?
  • What information should an AI agent use to understand a request?
  • How do voice-based AI agents compare with text-based agents?
  • What affects the cost of running AI agents?

Leading AI agent platforms by G2 Score include Salesforce Agentforce, Rippling, Insider One, Notion, and Qualified.

What are the top-reviewed AI Agents on G2?

G2 Scores provide the ordering for these AI agent platforms. Category scoring source.

Salesforce Agentforce

  • Number of Reviews: 914
  • Satisfaction: 95
  • Market Presence: 99
  • G2 Score: 97

Rippling

  • Number of Reviews: 670
  • Satisfaction: 96
  • Market Presence: 75
  • G2 Score: 86

Insider One

  • Number of Reviews: 1,238
  • Satisfaction: 89
  • Market Presence: 81
  • G2 Score: 85

Notion

  • Number of Reviews: 695
  • Satisfaction: 92
  • Market Presence: 71
  • G2 Score: 81

Qualified

  • Number of Reviews: 348
  • Satisfaction: 86
  • Market Presence: 74
  • G2 Score: 80

Satisfaction reflects how users rate their experience with the product based on review signals such as usability, support quality, and likelihood to recommend. (Source 2)

Market Presence represents a product’s market footprint using signals such as company size, adoption, and product growth indicators. (Source 2)

G2 Score combines Satisfaction and Market Presence to provide a category-level comparison between products. (Source 2)

Learn more about how G2 calculates these scores. (Source 1)

What I Often See in AI Agents

Feedback Pros: What Users Consistently Appreciate

  • Responsive voice agents simplify routine customer calls and support.

"What I like best about Retell AI is its ability to build realistic, responsive AI voice agents with relatively little setup."

Retell AI review, Ravi S.

  • Configured procedures guide support agents through more complex cases.

"The Procedures feature is very valuable to us as it enables excellent resolutions for complex and sensitive support cases."

Fin review, Rossen B.

  • CRM context connects conversations with existing sales and service workflows.

"What stands out most is how seamlessly it integrates into existing workflows across Sales, Service, and Marketing while drawing directly from real-time CRM and Data Cloud information."

Salesforce Agentforce review, Samantha S.

Cons: Where Many Platforms Fall Short

  • Off-topic conversations require filtering before entering downstream marketing systems.

"Junk conversations can also flow into your marketing automation platform, so plan for filtering on your side."

Qualified review, Micaela P.

  • Conversation charges rise as automated call volumes increase.

"The main thing I dislike about Retell AI is that the pricing can get expensive as call volume increases."

Retell AI review, Ravi S.

  • Standalone deployments can restrict customer-level reporting and customization.

"Since we use Fin Standalone and not the full Intercom Suite, the reporting and customization capabilities are somewhat limited."

Fin review, Rossen B.

My Expert Takeaway on AI Agents in 2026

My main takeaway is that an agent should be evaluated by completed work, not the number of conversations it starts. Retell AI feedback describes handling repetitive calls; Qualified feedback focuses on engaging and qualifying website visitors; Fin feedback discusses resolving support cases using existing documentation and procedures. These are distinct jobs with different definitions of success.

The AI Agents sample combines a 4.54/5 overall rating with 9.09/10 for likelihood to recommend. Users rate ease of use at 6.29/7 and requirements fit at 6.35/7. These results provide product context; comments about the intended task are more informative when evaluating reliable completion.

The feedback includes IT services and computer software teams. The feedback also includes multipurpose business products, where satisfaction can reflect much more than agent functionality. I would separate that broader experience from the comments about call handling, qualification, service procedures, and the work required to keep an agent useful.

The operational tension is especially clear in the negative feedback. An agent can be quick to deploy yet still require filtering of irrelevant conversations, refinement of business rules, and stronger reporting. I would start with a bounded task, define what counts as a valid completion, and keep exceptions visible to the team that owns the process. The best AI agents fit the business's permissions, source data, and handoff model, not simply its preference for fast responses. I would compare AI agent platforms using the same task, source data, and handoff requirements.

AI Agents FAQs

Which AI agents manage post-purchase actions?

The shortlist should distinguish answering an order question from changing an order. Recent G2 feedback supports evaluating these products for post-purchase service, in descending AI Agents G2 Score:

  • Salesforce Agentforce: Reviewers describe CRM-connected sales and service workflows. Test the exact action permissions and prerequisites in the proposed deployment.
  • Fin: Reviewers describe documented procedures for complex support cases. Verify which required post-purchase steps are resolved versus escalated.
  • Gorgias: Reviewers describe consolidating customer communication and using an AI agent to free staff for customer issues and sales conversations.

The retrieved reviews do not establish that every listed product can issue refunds, cancel orders, or change subscriptions in every integration. A purchase evaluation should demonstrate the actual action, customer identity check, confirmation, and exception path rather than assume transactional capabilities from a support description.

How can businesses deploy AI agents across Slack, email, and other channels?

Businesses should first decide whether each channel needs a full conversational experience, a notification, or a human handoff. Those are different integration requirements. Jotform AI Agents reviewers describe connecting routine questions to existing forms and workflows, while broader agent feedback highlights the importance of consistent source material and useful downstream records.

Ask the vendor to show one request moving between the intended channels without losing identity or creating duplicate records. Check who can see the conversation and which system owns the final status. The recent reviews do not confirm a native Slack-and-email combination for every product, so channel support should be demonstrated in the proposed configuration rather than inferred from the phrase 'omnichannel.'

Which platforms are best for building AI agents without coding?

Jotform AI Agents and Fin are useful options to evaluate for no-code agent setup. Jotform is a relevant starting point for form-connected information collection; Fin is a relevant starting point for documentation-based support. The best fit depends on the workflow, rather than a universal feature ranking.

Jotform AI Agents has review feedback specifically describing zero-code building and connections to existing forms. Fin has feedback describing training and configuration from existing documentation without internal AI specialists. These examples describe different no-code workflows.

No-code does not remove the need to define business rules, test exceptions, maintain content, and monitor handoffs. Reviewers still report initial tuning and limits in reporting or customization.

How should buyers evaluate authentication for AI agents?

Ask how the platform authenticates human and service accounts, which identity performs each connected-system action, and how access can be restricted or revoked. Distinguish reading a record, proposing an update, and executing that update. The evaluation should identify the records in scope, the approval boundary, and the audit trail.

CRM-connected review feedback demonstrates the value of context, but does not certify a vendor's permissions model. Test an authorized request, an unauthorized request, a changed permission, and an unavailable downstream system. The agent should have a defined failure or escalation path rather than guessing that an action succeeded. These checks are especially important when a conversation can affect customer records or commercial transactions.

How can an AI agent be evaluated?

A pilot should test routine completions and the situations most likely to create extra work: ambiguous requests, off-topic messages, outdated instructions, failed integrations, and requests for a person. Qualified reviewers describe monitoring early conversations and filtering junk traffic, while Retell AI reviewers describe tuning prompts, voice behavior, and integrations.

Track valid task completion, incorrect actions, human handoffs, repeat contacts, and total cost per completed task. Keep a rollback route and identify who can pause the agent. A pilot with impressive response speed but no evidence about exception handling has not yet answered the main operational buying questions.

Sources

  1. G2 Research Scoring Methodologies
  2. G2 Market Presence Score Overview

Researched By: Bijou Barry

Last updated on: October 16, 2026