I really like this platform for my sites, very important data is obtained when using it, which we know are extremely necessary and important for the proper functioning of a website, such as demographic data, or the amount of time users spend On my website, or with what devices they enter, well, there are so many really important data that this platform gives us.
Another thing that I like is that it can be integrated into many sales channels, such as Shopify or Wordpress, this makes us have better statistics and thus increase our conversion rate.
I also love that I have a section to see live that my clients do when they enter our platform, in which section of the page they stay longer or if they have added a product to the shopping cart. This is really a fundamental tool to have a good web tracking.
I do not like this platform that is not totally intuitive, it is very complicated to learn to use it 100%. Besides, it has so many options that can confuse the user, it is very helpful to have so many options but I think it is very complicated to learn when you are starting to use the tool, besides it is somewhat difficult to implement the tracking code on some platforms, It cost me a little when I started using it, but with a little practice you learn more, and it helped me a bit to learn more the free Academy they offer.
Based on my experience, I recommend reading a lot before starting to use the platform, visit the Google Analytics Academy and try to learn there as much as possible before using the platform, as it is a bit difficult to use at the beginning, but it is very Useful.
Install the tracking code as soon as possible, all these data are very important to make advertising campaigns in both Facebook Ads and Google Ads.
It has been of great help to my company, it has allowed me to understand more what are the characteristics of my readers, it has shown me a lot of important information to be able to make successful advertising campaigns in Facebook Ads and also it has helped me a bit to collect information for Google Ads . It is a very good tool and I think it is very important to have it on any website.