Google Analytics Reviews & Product Details

What I like best about Google Analytics is the depth of insights it provides into user behavior across the entire customer journey. It allows us to track traffic sources, user engagement, and conversions in one place, helping us make data-driven marketing decisions. The real-time reporting, customizable dashboards, and seamless integration with other Google products like Google Ads and Search Console make it especially powerful for performance analysis and optimization. Review collected by and hosted on G2.com.

The downside of GA is its learning curve, especially with GA4. The interface and reporting structure are not very intuitive at first, and finding specific metrics or building custom reports can take time. Some standard reports that were easily accessible in Universal Analytics now require extra configuration, and sampling or data discrepancies can occasionally make analysis less straightforward. Review collected by and hosted on G2.com.

What I appreciate most about Google Analytics is the clarity with which it reveals user behavior on the website. It provides both real-time and historical insights into traffic sources, user journeys, conversions, and drop-offs, making it easier to pinpoint what is effective and what could be improved. The platform’s features for tracking goals, events, and funnels are particularly valuable for data-driven marketing and optimizing performance across different channels. Review collected by and hosted on G2.com.

What I dislike about Google Analytics is that if you want to see which companies are visiting your website, how many there are, and what pages they’re viewing, you can’t get that directly—it requires additional software or tools to get that level of insight. Review collected by and hosted on G2.com.

What I like best is its seamless integration with the entire Google ecosystem. Connecting it to Google Ads and Google Search Console unlocks another level of insight, allowing us to see how our ad spend and SEO efforts translate into actual user behavior. It is the definitive source of truth for all of our website traffic data. Review collected by and hosted on G2.com.

Let's be honest, the user experience is a real challenge. The interface feels like it was designed for data scientists, not for the marketers and business owners who rely on it daily. Finding specific data points often feels like a treasure hunt. While the tool is powerful, you have to fight the interface to unlock that power, which is a significant and unnecessary drain on time and energy. Review collected by and hosted on G2.com.

Google Analytics gives me a complete picture of how users find and interact with our website. I can easily track traffic sources, top-performing pages, and conversion paths—all in real time. The detailed metrics and custom reports help me make smarter decisions and measure the actual impact of marketing campaigns with confidence. Review collected by and hosted on G2.com.

Google Analytics can feel complicated and takes time to learn, especially with GA4’s new setup and interface changes. Some important reports require custom configuration, and it’s easy to get lost in too many metrics. Data sampling and delays can also make it harder to get precise real-time insights. Overall, it’s powerful—but not always beginner-friendly. Review collected by and hosted on G2.com.

Google Analytics provides a reliable and easy way of setting up analytics for my product. It literally can integrate with any platform I use for product development. Let it be mobile app development, website development including drag and drop builders the setup is so much easy. They literally have a documentation for all the platforms. Review collected by and hosted on G2.com.

The javascript code provided by the Google Analytics that is required for the analytics to works sometimes slows down the website, rest everything is good. Review collected by and hosted on G2.com.

My experience using the virtual analysis features and solutions offered by Google Analytics has been positive and professional, facilitating the analysis of my business's customer data and improving their user experience.

I can also say that Google Analytics is a system with excellent performance and digital integration, connecting effectively with your work systems and applications to facilitate the collection and analysis of professional data. Review collected by and hosted on G2.com.

I have no negative comments about the technical performance of Google Analytics' digital features and tools, my experience has been professional and productive for my business interests. Review collected by and hosted on G2.com.

Google Analytics provides clear and detailed insights into website traffic and user behavior, helping track performance in real time. It makes it easy to measure marketing effectiveness, understand audience engagement, and make data-driven decisions through powerful and customizable reports. Review collected by and hosted on G2.com.

Google Analytics can feel complex and overwhelming, especially for new users. Some reports are difficult to navigate, advanced features require a learning curve, and data sampling or delays can make analysis less straightforward. Review collected by and hosted on G2.com.

Google Analytics is a reliable and professional system that offers the best digital features for analyzing your customers' preferences and business requirements, improving and personalizing their entire user experience.

I can also say that Google Analytics offers advanced and interactive integration with the best applications and work systems, facilitating the collection and analysis of all your organization's digital data. Review collected by and hosted on G2.com.

I have nothing bad to say about the performance of Google Analytics' digital features and resources, I can recommend using this system because of the quality of all its virtual resources. Review collected by and hosted on G2.com.

What I like best about Google Analytics is that it gives a very clear view on how users are actually behaving on our website and app. It’s really helpful to understand where users are coming from and what they are doing after the first visit. I like the fact that you can go from a high-level overview to very detailed segments quite fast. For exemple, I can easily compare paid vs organic traffic, or see how new users from one campaign are moving through the funnel. Custom reports and basic dashboards are also useful to share quick insights with other teams without needing complex tools. Review collected by and hosted on G2.com.

What I like less about Google Analytics is that the interface sometimes changes a bit too often and it’s not always super intuitive, especially in GA4. Some metrics naming is not very clear for non-experts, and you need time to really understand what is counted or not counted. Sampling and data thresholds can also be frustrating when you work with acquisition campaigns and want precise numbers. Also, connecting GA with all marketing tools or advertising platforms can be a bit tricky and sometimes breaks without clear reason. The learning curve for events and conversions setup is also quite steep Review collected by and hosted on G2.com.

Google Analytics truly stands out as a powerful tool for gaining valuable insights. One of its main advantages is how it enables you to better understand your audience by providing detailed information about user behavior and demographics. It also excels at tracking website performance, allowing you to monitor traffic, engagement, and conversion rates with ease. Additionally, Google Analytics supports data-driven decision-making, helping you refine your marketing strategies and enhance the overall user experience. What do you appreciate most about Google Analytics? Review collected by and hosted on G2.com.

Google Analytics does have certain limitations. Data sampling can occur with large datasets, which may impact the accuracy of the results. Additionally, the platform's complexity, with its abundance of data and features, can be overwhelming for some users. There are also privacy concerns related to the collection and tracking of user data. These points are frequently mentioned in feedback. However, Google is consistently working to update Google Analytics in response to these issues. Review collected by and hosted on G2.com.