One of the best features of this platform is that not only allows you to manage the visits of a single website but we can have multiple sites connected to the same account and get information from all our sites at the same time, in a completely transparent way for the user since Google Analytics takes care of everything.
Thanks to this application we can geographically locate all our visitors which is especially useful for designing online marketing strategies on our websites, but the platform is not limited to this information but we can also see other things such as IP address, User language, browser, version, city, computer ...
We can also visualize how much time visitors spend on our website in general or on a specific page so we can know that part of our website has greater retention for users and enhance this aspect.
The only problem that the application may have is that understanding its operation can be somewhat complicated at first if we are not experts in website administration, but given the popularity of the application, we can solve this problem by going to the Internet where we will find hundreds of sites They will explain through tutorials how the platform works.
Without hesitation! Google Analytics is an essential application for all administrators who want to know the users who visit their website. With this application, which is also free, we can improve our website not only in terms of advertising but in its content as we can adapt it depending on the origin of our visits.
The main problem that Google Analytics helps us solve is to know information about our visitors, without this platform we would not know from where they visit us, which pages capture their attention ... and without these data marketing campaigns is more complicated since we do not know how to orient them. Since we used Google Analytics we have solved this problem and obtained better results in the conversion of advertising.