Google Analytics Reviews & Product Details

Easy to implement and integrate on your website whether you use Drupal, Wordpress or some other CMS.

Every week I can check which blog posts or social media campaigns drive the most traffic to my website. If I see that thought leadership content on multicultural marketing is outperforming everything else, I’ll know it’s worth doubling down on those topics to keep my audience engaged.

As a business owner, GA helps me see where my leads come from. I've been able to refine my content strategy from seeing traffic referral sources like LinkedIn or Facebook. For my clients, I've used this to adjust our paid social strategy, shifting funds from one channel to another based on the conversion rates and retention time.

I like that the new version of GA (G4) is easier to use, more centralized. You can do custom events to track specific actions on the site, which can help you build really effective funnels.

You can save time and gain efficiencies when you do custom dashboards/views, which makes it easier to use the tool frequently and apply custom filters within a click. Review collected by and hosted on G2.com.

I wish there was better learning support and pathways to train on custom content besides written instructions or wikis. GA hasn't changed much in terms of capabilities and features - it's gotten more streamlined, but I hope there's more AI integrated in the future. There are opportunities to have smarter insights. Review collected by and hosted on G2.com.

Google Analytics is a huge location to see how well a website does and what users are doing, and I wholly enjoy that it can change for many uses and is in-depth. This is what I think of it:

Google Analytics gives you a very detailed check on everything your site does. It shows visitor backgrounds and traffic spots to session length and how many people leave fast.

It's almost as if you are staring into a powerful lens, seeing all of the online things going on.

Being able to slightly adjust metrics and targets is very valuable. This makes you fit the device to what your group needs, rather than forcing your thoughts into one location.

The real-time part is amazing to check what is running or fast movements, for example, when a thing is being let out or absurd internet phenomena.

Google Analytics blends perfectly with different Google tools, such as Ads, Search Console, and Tag Manager, along with other platforms that are not owned by Google.

This brings out a complete check of all your work trying to market.

While the opening may seem too daunting to new users, how everything is placed makes basic logic, when you essentially get to know the program. Also, Google gives out help pieces so you are not simply guessing.

For someone just starting, Google Analytics can feel like having a substantial amount of information come all at once.

A simpler way to begin would help much. A guide would be a golden key to getting started.

If many users visit a website, data testing can shift ideas for the non-paid version. This forces you to buy the special program for great amounts of data, which adds unnecessary enhancements.

GA4 is much further than older ways, yet the change has not been smooth for all.

The beginning area can often be hard to look around, and some people are stuck on how new data ideas move. There's a potential to create new and confusing problems. The working theory is that the change is more complex.

Without paying for it, the only assistance is through other community people, or read docs that are not so easy to follow.

Sometimes this leaves users confused for tiny problems that no one can think through.

Google Analytics is essentially, a vitally important thing for people who want to know about the people using their website—and making it work better. It's not perfect, but it has a large amount of content in it and it works with other programs

So it's something that basically, people selling things and running websites need. If you spend some time and watch some videos you can become pretty proficient at it and use all the data to figure everything out.

Do you, sort of, feel that significantly or do you have particular parts you think are more interesting? Review collected by and hosted on G2.com.

Google Analytics is an enormous deal, but some content is annoying. It's really hard to learn, especially if you're new to it. There's just so much going on with numbers, graphs, and choices that it becomes confusing. Also, when they switched from the old way to the new way, things got even harder because now you have to use event tracking and everything looks different.

Then, if you don't pay, the numbers they show you aren't even definitively accurate. If your website gets a large amount of clicks you'll have to spend the major dollars for the right answers. Also, it can often be hard to obtain actual human help if you use the free option. You'll be stuck trying to find information online or reading material - that might sometimes make you feel worse.

Many things don't destroy Google Analytics, but they do make it less pleasant to use; especially if you're a small business, or are just starting out trying to use analytics. The working theory is that people should give Google Analytics an award for being too hard to manage. Review collected by and hosted on G2.com.

Detailed insights: Rich insights into web traffic and user behavior.

Ease of integration: Easily integrates with other Google products like AdWords and Search Console.

Free tool: Available at no cost, suitable for businesses of all sizes.

Real-time monitoring: Track user interaction with the site in real time.

Report customization: Custom reports for specific needs. Review collected by and hosted on G2.com.

It can be complex for new users due to the numerous features.

Features like sales reports available in Universal Analytics are not present in GA4.

Advanced customization requires technical skills. Review collected by and hosted on G2.com.

Ease of setup for Shopify stores, a library of pre-set reports ready to use, Google Ads integration, insights from the Google Search Console. Review collected by and hosted on G2.com.

Lots of features that were a staple in Universal Analytics do not exist in GA4 (like sales by day of week/hour of day report). GA4 is supposed to be user-friendly but it is not. Still grieving the loss of Universal Analytics. And don't even get me started on the colouring scheme of all graphs! Why are they all of almost the same colour? Review collected by and hosted on G2.com.

it has a user-friendly UI and intuitive navigation.

It offers a wide range of measurements, reports, and tools, among other strong features.

Integration with more Google tools, such Search Console, AdWords, and other products from the Google Marketing Platform, is simpler. Review collected by and hosted on G2.com.

There are data gathering limitations, including difficulties with sampling and tracking.

It has a steep learning curve that requires time to master in order to use the more complex features and functionalities.

It offers Limited Customisation for Non-Technical Users; technical expertise may be needed to create fully customised reports and connectors. Review collected by and hosted on G2.com.

The comprehensive data tracking and intuitive reporting tools make it indispensable for understanding user behavior and optimizing our strategies. Google Analytics offers detailed and customizable reports, which help us make informed decisions. Its ability to track various metrics in real-time provides a clear picture of our website's performance and user interactions. Review collected by and hosted on G2.com.

The initial setup and learning curve can be a bit challenging for beginners.Occasionally, the sheer volume of data can be overwhelming, but the robust support and documentation make it easier to navigate. Review collected by and hosted on G2.com.

The value and insights this tool provides about users coming to my website. It works for both mobile and desktop.

The best thing is that it is totally free to use. You just add snippet to your site and you are all set. As an SEO person, I use this tool on a daily basis and it very easy use and integrate with website.

Its an official google product and by far the best tool for tracking traffic. Review collected by and hosted on G2.com.

Sometimes there are data inaccuracies and there was a recent introduction of GA4, which is still not that good compared to what it was before - universal analytics Review collected by and hosted on G2.com.

It is a great tool for checking my website traffic and finding user activity on web pages. It helps to Track Real-time data and traffic spikes. Find Audience Segmentation of different user groups based on behavior and demographics.Google Analytics integrates seamlessly with other Google products (like Google Ads and Google Search Console) and third-party tools.Helps set up goals and track conversions, making it easier to measure the effectiveness of your marketing campaigns and website performance. Review collected by and hosted on G2.com.

There is nothing I dislike about it, its a go to tool when it comes to my website analytics. Review collected by and hosted on G2.com.

It's one of the best tools to get data-driven decisions based on user journeys. There are multiple reasons to like Google Analytics:

1. Easy integration process 

2. Features like Custom reports are helpful to understand audience behavior in different demographics. 

3. Real-time tracking helps to understand the right placement of Google Tags.

4. Easy integration with Google Ad Manager Review collected by and hosted on G2.com.

It's one of the most powerful tools to get audience insights and user journeys, but if you're new to analytics, you'll find some features and settings a bit complicated. Advanced features are not available in the free version. Reporting is complex. Review collected by and hosted on G2.com.

That I get to know users, new users, their traffic source, their engagement on website, their demographics, their location, revenue generated, products performance, events and what not...... basically an all in one tool with such an easy to use interface Review collected by and hosted on G2.com.

I don't like the Explore section where they have these path exploration report and all. I mean that is really advanced and useful but can be made easy to use in terms of UI/UX. That section really sucks Review collected by and hosted on G2.com.