HubSpot Marketing Hub Features

Based on 3496 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 3179 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 2967 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 3478 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 3508 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 3472 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 2454 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 2354 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 3300 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 2527 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 1156 HubSpot Marketing Hub reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

As reported in 1304 HubSpot Marketing Hub reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 1330 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

As reported in 1355 HubSpot Marketing Hub reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

As reported in 1179 HubSpot Marketing Hub reviews. Provides features to allow scaling for large organizations.

Based on 1304 HubSpot Marketing Hub reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Based on 1342 HubSpot Marketing Hub reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 1050 HubSpot Marketing Hub reviews.

Alerts marketer of the performance of particular campaigns. This feature was mentioned in 1244 HubSpot Marketing Hub reviews.

Allows business to edit conversations to meet the unique needs of one's business. 23 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

As reported in 23 HubSpot Marketing Hub reviews. Gives users the ability to update systems, like CRM, based on conversations.

Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants. 22 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 5489 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 5355 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 5354 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 5060 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 5197 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 4533 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 4255 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 4782 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 4426 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Based on 4962 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 4706 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 4812 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 4320 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 4750 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 4487 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 4465 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 4465 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 906 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

As reported in 779 HubSpot Marketing Hub reviews. Automatically scores prospects based on behavior and engagement levels.

As reported in 849 HubSpot Marketing Hub reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Based on 1321 HubSpot Marketing Hub reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

As reported in 1149 HubSpot Marketing Hub reviews. Automatically scores prospects based on behavior and engagement levels.

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 1205 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 4056 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Based on 3649 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Based on 3598 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Based on 2745 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Based on 1321 HubSpot Marketing Hub reviews. Overview of all media purchases and campaigns in a single interface.

Based on 1259 HubSpot Marketing Hub reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 1186 HubSpot Marketing Hub reviews.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 1081 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 1112 HubSpot Marketing Hub reviews. Tools offered for creating and optimizing creative components of campaigns.

Based on 1063 HubSpot Marketing Hub reviews. Supports rich media display and video ads that involve user interaction.

Based on 3704 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Based on 4109 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 4074 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Based on 3956 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Based on 3177 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 5114 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 4784 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 3932 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 3622 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Based on 4040 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Reports on the performance of social media posts and campaigns. 2188 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Allows the creation, management, and scheduling of content to be shared across social media channels. 2361 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 2101 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 2247 HubSpot Marketing Hub reviews.

As reported in 1668 HubSpot Marketing Hub reviews. Provides features for managing and optimizing paid advertisements across social channels.

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. 948 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Monitor hashtags, their trends, and analytics across all social media platforms This feature was mentioned in 323 HubSpot Marketing Hub reviews.

Based on 1307 HubSpot Marketing Hub reviews. Product functionality for social advertising.

Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 1188 HubSpot Marketing Hub reviews.

Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 1106 HubSpot Marketing Hub reviews.

Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 1002 HubSpot Marketing Hub reviews.

As reported in 979 HubSpot Marketing Hub reviews. Able to match the marketer's ad with specific content on a site or page.

As reported in 788 HubSpot Marketing Hub reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 822 HubSpot Marketing Hub reviews.

Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 838 HubSpot Marketing Hub reviews.

Based on 1149 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Based on 1183 HubSpot Marketing Hub reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Based on 1230 HubSpot Marketing Hub reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.

As reported in 811 HubSpot Marketing Hub reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

Helps allocate marketing budget based predicted amount of incoming revenue. 717 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 777 HubSpot Marketing Hub reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

Based on 773 HubSpot Marketing Hub reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Allows for custom report types to match the goals of a company. This feature was mentioned in 884 HubSpot Marketing Hub reviews.

Based on 827 HubSpot Marketing Hub reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.

As reported in 1168 HubSpot Marketing Hub reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

As reported in 1056 HubSpot Marketing Hub reviews. Helps allocate marketing budget based predicted amount of incoming revenue.

Based on 1111 HubSpot Marketing Hub reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

Based on 1097 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

As reported in 1259 HubSpot Marketing Hub reviews. Allows for custom report types to match the goals of a company.

Provides tools that dynamically serve content, messaging, and calls-to-action. This feature was mentioned in 1149 HubSpot Marketing Hub reviews.

Based on 1081 HubSpot Marketing Hub reviews. Helps determine which accounts have the highest/lowest opportunity to convert.

Based on 1026 HubSpot Marketing Hub reviews. Helps determine the direction of each individual account and how to engage through specific content.

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. 1396 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 2226 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 2664 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 2434 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 2466 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 2863 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 3101 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 2365 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 2551 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 2384 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization 528 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 1212 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Mapped-out responses for conversations.

Based on 1040 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Artificial intelligence (AI) and chatbot involvement.

Based on 1253 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Live human component of conversations.

Based on 1177 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Quality of interface for designing and customizing conversation maps.

Based on 1437 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted over social media.

Based on 1416 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through embedding or pop-ups on websites.

Conversations enacted through text message (SMS). This feature was mentioned in 837 HubSpot Marketing Hub reviews.

Based on 735 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through voice assistants.

Based on 794 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through other channels.

Based on 1484 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Overall quality of customer targeting based on needs or situations.

Based on 1471 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Creation and modification of customer profiles based on conversations.

Based on 1616 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Reporting based around specific and overall conversation results.

Based on 1566 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Capture and organization of leads from conversations.

Based on 1472 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Success rate of conversations leading to customer purchases.

As reported in 84 HubSpot Marketing Hub reviews. Provides pre-designed themes and templates for pop-up messages

As reported in 82 HubSpot Marketing Hub reviews. Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc.

Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface This feature was mentioned in 84 HubSpot Marketing Hub reviews.

As reported in 83 HubSpot Marketing Hub reviews. Pop-ups are optimized to display correctly on mobile devices

Ability to target specific visitors based on referrer, geo-location, cookies, or previous history 79 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 79 HubSpot Marketing Hub reviews. Ability to trigger time-based or behavior-based pop-up campaigns

As reported in 78 HubSpot Marketing Hub reviews. Tools for creating split A/B tests

As reported in 76 HubSpot Marketing Hub reviews. Measure and visualize campaign performance and conversion rates

As reported in 79 HubSpot Marketing Hub reviews. Integrates with popular CRMs and email marketing software

As reported in 73 HubSpot Marketing Hub reviews. Integrates with web content management systems

Integrates with e-commerce platforms 68 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Integrates with social networks 76 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 752 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms.

Based on 1243 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Integrates with email marketing providers to share captured lead data.

Based on 1241 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows companies to connect landing pages to their existing domain.

Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. 282 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

As reported in 275 HubSpot Marketing Hub reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.

Uses machine learning to create an attribution model. 256 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Tracks customer interactions across mobile and desktop. This feature was mentioned in 250 HubSpot Marketing Hub reviews.

As reported in 247 HubSpot Marketing Hub reviews. Allows users to track touchpoints through offline channels, such as events.

Based on 260 HubSpot Marketing Hub reviews. Allows the user to create a custom attribution model.

Provides features for B2B marketers. 253 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Provides features for B2C marketers. This feature was mentioned in 237 HubSpot Marketing Hub reviews.

As reported in 279 HubSpot Marketing Hub reviews. Enables marketers to track multiple marketing channels.

Based on 283 HubSpot Marketing Hub reviews. Integrates with other sales, marketing, and advertising software.

Provides customizable dashboards that allow users to view and manage data. 308 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 294 HubSpot Marketing Hub reviews. Displays attribution data through easy-to-interpret charts and graphs.

Allows users to build custom reports. 298 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

As reported in 239 HubSpot Marketing Hub reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.

As reported in 240 HubSpot Marketing Hub reviews. Builds, defines, and segments targeted account audiences.

Matches leads to accounts for account-based marketing efforts. 240 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 25 HubSpot Marketing Hub reviews. Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.

Customizes tailored content and offerings that address specific interests or pain points for target accounts. This feature was mentioned in 24 HubSpot Marketing Hub reviews.

As reported in 557 HubSpot Marketing Hub reviews. Ability to deliver unique content for each account that visits a company's website.

Allows companies to create and distribute personalized content within an account-based marketing strategy. 638 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

As reported in 427 HubSpot Marketing Hub reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

Based on 436 HubSpot Marketing Hub reviews. Automates the testing and optimization of customer-facing messaging and campaigns.

Measure the influence and performance of ABM programs for each targeted audience. 235 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Provides a complete view of how all ABM programs drive revenue. This feature was mentioned in 230 HubSpot Marketing Hub reviews.

Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). This feature was mentioned in 431 HubSpot Marketing Hub reviews.

Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 429 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Provides dashboards to combine and visualize quantitative and qualitive customer journey data. 479 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 434 HubSpot Marketing Hub reviews.

Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. 256 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Ability to monitor page views and conversions per account as they engage with a personalized website and content. 655 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

As reported in 698 HubSpot Marketing Hub reviews. Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing.

Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. 1271 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 1324 HubSpot Marketing Hub reviews. Allows users to upload and publish brand content from a shared library.

As reported in 1016 HubSpot Marketing Hub reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.

Automates the content approval process to ensure social posts are approved by managers or clients before publishing. 1091 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 1401 HubSpot Marketing Hub reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.

As reported in 962 HubSpot Marketing Hub reviews. Provides features for creating or editing social media assets.

Based on 419 HubSpot Marketing Hub reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. 440 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. This feature was mentioned in 435 HubSpot Marketing Hub reviews.

Based on 590 HubSpot Marketing Hub reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

As reported in 23 HubSpot Marketing Hub reviews. Provides personalized responses to interlocator based on segmentation or past responses.

As reported in 22 HubSpot Marketing Hub reviews. Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.

As reported in 22 HubSpot Marketing Hub reviews. Can have a natural, human-like conversation with an interlocator.

Based on 1353 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows users to drag and drop items and content to customize their site's look.

Based on 1391 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides ready-made templates for simplified landing page creation.

Based on 1275 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows users to edit a page's HTML or CSS code, or add custom code.

Based on 1314 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows users to upload and manage content such as photos, videos, and audio.

Based on 1179 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.

Based on 1288 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Creates mobile responsive pages for optimized viewing on mobile devices.

Based on 1327 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Gives users insight into unique pageviews, conversions, visitor location and device type, etc.

Based on 1216 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Optimizes content to increase search engine result rankings.

As reported in 23 HubSpot Marketing Hub reviews. Allows users to generate text based on a text prompt.

As reported in 23 HubSpot Marketing Hub reviews. Condenses long documents or text into a brief summary.

As reported in 345 HubSpot Marketing Hub reviews. Allows users to generate text based on a text prompt.

Allows users to generate text based on a text prompt. 74 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Allows users to automate responses to customer inquiries across various channels. 23 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Allows users to automate responses to customer inquiries across various channels. 23 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Allows users to automate the process of generating and qualifying sales leads. This feature was mentioned in 23 HubSpot Marketing Hub reviews.

Based on 23 HubSpot Marketing Hub reviews. Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.

Based on 23 HubSpot Marketing Hub reviews. Allows the AI agent to learn from interactions and adapt its responses accordingly.

Provides the AI agent the ability to execute tasks without requiring constant user input. This feature was mentioned in 23 HubSpot Marketing Hub reviews.

Works across multiple software systems or databases 82 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Capability to perform complex tasks without constant human input This feature was mentioned in 84 HubSpot Marketing Hub reviews.

Based on 83 HubSpot Marketing Hub reviews. Works across multiple software systems or databases

Based on 84 HubSpot Marketing Hub reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting This feature was mentioned in 84 HubSpot Marketing Hub reviews.

Based on 166 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases This feature was mentioned in 159 HubSpot Marketing Hub reviews.

Based on 161 HubSpot Marketing Hub reviews. Anticipates needs and offers suggestions without prompting

As reported in 37 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases 36 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

As reported in 37 HubSpot Marketing Hub reviews. Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting 38 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 88 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input

As reported in 88 HubSpot Marketing Hub reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience 87 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting 88 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Makes informed choices based on available data and objectives 88 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Capability to perform complex tasks without constant human input This feature was mentioned in 78 HubSpot Marketing Hub reviews.

Works across multiple software systems or databases This feature was mentioned in 77 HubSpot Marketing Hub reviews.

Improves performance based on feedback and experience This feature was mentioned in 78 HubSpot Marketing Hub reviews.

Based on 79 HubSpot Marketing Hub reviews. Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting This feature was mentioned in 78 HubSpot Marketing Hub reviews.

As reported in 27 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input

Based on 27 HubSpot Marketing Hub reviews. Works across multiple software systems or databases

As reported in 26 HubSpot Marketing Hub reviews. Improves performance based on feedback and experience

Engages in human-like conversation for task delegation This feature was mentioned in 26 HubSpot Marketing Hub reviews.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 26 HubSpot Marketing Hub reviews.

Based on 275 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input

Based on 271 HubSpot Marketing Hub reviews. Ability to break down and plan multi-step processes

As reported in 271 HubSpot Marketing Hub reviews. Works across multiple software systems or databases

As reported in 273 HubSpot Marketing Hub reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting 272 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Makes informed choices based on available data and objectives This feature was mentioned in 274 HubSpot Marketing Hub reviews.

As reported in 70 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes This feature was mentioned in 67 HubSpot Marketing Hub reviews.

Based on 69 HubSpot Marketing Hub reviews. Works across multiple software systems or databases

As reported in 67 HubSpot Marketing Hub reviews. Improves performance based on feedback and experience

Engages in human-like conversation for task delegation This feature was mentioned in 69 HubSpot Marketing Hub reviews.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 69 HubSpot Marketing Hub reviews.

Makes informed choices based on available data and objectives 71 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Capability to perform complex tasks without constant human input This feature was mentioned in 59 HubSpot Marketing Hub reviews.

As reported in 59 HubSpot Marketing Hub reviews. Ability to break down and plan multi-step processes

Based on 56 HubSpot Marketing Hub reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience 59 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 60 HubSpot Marketing Hub reviews. Anticipates needs and offers suggestions without prompting

Based on 64 HubSpot Marketing Hub reviews. Makes informed choices based on available data and objectives

As reported in 66 HubSpot Marketing Hub reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes 65 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

Based on 66 HubSpot Marketing Hub reviews. Works across multiple software systems or databases

As reported in 65 HubSpot Marketing Hub reviews. Improves performance based on feedback and experience

As reported in 65 HubSpot Marketing Hub reviews. Engages in human-like conversation for task delegation

Based on 66 HubSpot Marketing Hub reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives This feature was mentioned in 67 HubSpot Marketing Hub reviews.

As reported in 22 HubSpot Marketing Hub reviews. Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.

Based on 22 HubSpot Marketing Hub reviews. Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.