# Best Social Media Advertising Software - Page 2 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Social media advertising software helps companies buy, manage, and place ads on social media platforms to reach large, targeted audiences, supporting both brand awareness and direct response initiatives through first-party platform access or third-party tools that offer streamlined workflows and multi-network scalability. ### Core Capabilities of Social Media Advertising Software To qualify for inclusion in the Social Media Advertising category, a product must: - Offer tools for uploading or creating social ads - Be able to buy and serve social ads on at least one social media site - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Social Media Advertising Software Marketing teams and ad agencies use social media advertising software to run targeted paid campaigns across social platforms. Common use cases include: - Launching audience-targeted campaigns on platforms such as Facebook, LinkedIn, and X (formerly Twitter) - Managing and optimizing ad creative, budgets, and bidding strategies across multiple social networks - Tracking campaign performance metrics such as reach, conversions, and return on ad spend (ROAS) ### How Social Media Advertising Software Differs from Other Tools Social media advertising functionality may be offered as a standalone best-of-breed product or bundled into a cross-channel advertising platform that also includes capabilities for [paid search advertising](https://www.g2.com/categories/paid-search-advertising), [display advertising](https://www.g2.com/categories/display-advertising), [mobile advertising](https://www.g2.com/categories/mobile-advertising), or [video advertising](https://www.g2.com/categories/video-advertising). First-party platforms, offered directly by social networks, are typically favored by SMBs, while third-party platforms provide better scalability and multi-network management for larger advertisers. ### Insights from G2 on Social Media Advertising Software Based on category trends on G2, audience targeting precision and cross-network campaign management stand out as standout features. These platforms deliver improvements in ad performance visibility and ROAS as primary drivers of adoption. ## Top Social Media Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,165 reviews) | Social ad attribution with CRM-native reporting | "[All-in-one marketing that's powerful, if you can afford the tiers](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12945877)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,266 reviews) | Multi-platform scheduling with centralized social inbox | "[Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless](https://www.g2.com/survey_responses/hootsuite-review-13039785)" | | 3 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,439 reviews) | Multi-location social scheduling with centralized review response | "[SOCi Streamlines Local Marketing with a Powerful All-in-One Dashboard](https://www.g2.com/survey_responses/soci-review-12410019)" | | 4 | [Constant Contact](https://www.g2.com/products/constant-contact/reviews) | 4.1/5.0 (7,214 reviews) | Email-first campaigns with social cross-posting | "[Flexible Email Templates and Insightful Reporting in Constant Contact](https://www.g2.com/survey_responses/constant-contact-review-12837182)" | | 5 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Paid social ads across Facebook and Instagram | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 6 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Multi-channel social advertising with AI lead-capture | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" | | 7 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,099 reviews) | Multi-account social scheduling with unified inbox | "[Very easy set up & huge time saver!](https://www.g2.com/survey_responses/vista-social-review-13047698)" | | 8 | [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | 4.4/5.0 (5,198 reviews) | Email-segmented audience targeting across social channels | "[Easy Email Campaigns with Powerful Segmentation, Automation, and Reporting](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13041533)" | | 9 | [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) | 4.9/5.0 (342 reviews) | Server-side conversion tracking for Meta and TikTok | "[Meta Ads Tracking Makes Performance Easy to Understand](https://www.g2.com/survey_responses/wetracked-io-review-12946561)" | | 10 | [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) | 4.0/5.0 (259 reviews) | B2B lead generation with job-title targeting | "[Effortless Lead Gen with Stellar Integration](https://www.g2.com/survey_responses/linkedin-marketing-solutions-review-12735279)" | --- ## What Are the Most Common Questions About Social Media Advertising Software? *AI-generated · Last updated: May 26, 2026* ### Which solution supports multi-language ad campaigns? Based on G2 reviews, several tools in the social media advertising software category mention support for multi-language or multi-market workflows, but verified users most clearly describe [Hootsuite](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-12654892) as helping global teams keep messaging consistent across subsidiaries, and [PlayPlay](https://www.g2.com/products/playplay/reviews/playplay-review-8340753) as offering subtitle generation in many languages. G2 reviewers also mention [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12701398) for managing campaigns across channels from one place. According to verified users, the best fit depends on whether you need multilingual video localization, coordinated global publishing, or broader campaign management tied to ads and reporting. ### Which vendor provides AI-powered ad optimization? Based on G2 reviews, [AdAmigo.ai](https://www.g2.com/products/adamigo-ai/reviews/adamigo-ai-review-12868929) stands out for AI-powered ad optimization because reviewers repeatedly describe automated recommendations, campaign adjustments, and chat-based guidance that reduce manual work. According to verified users, it helps teams optimize Meta campaigns faster, identify underperforming ads, and improve budget allocation without spending all day in ad managers. G2 reviewers mention that its automation is especially useful for teams managing many campaigns or needing to move quickly on creative testing. Some reviews note that reporting customization and broader channel support could improve, but the strongest recent review evidence clearly points to AdAmigo.ai for AI-driven optimization workflows. ### Which social media advertising platform offers the best audience targeting? Based on G2 reviews, [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12326822) is the strongest audience-targeting option in this category. According to verified users, it helps advertisers reach highly specific audiences using detailed targeting, custom audiences, and campaign optimization tools. G2 reviewers mention that it is especially useful for finding the right customers, improving lead quality, and scaling visibility with measurable results. Reviews also note tradeoffs like interface complexity and support challenges, but targeting depth is the feature most consistently praised. For teams focused on audience precision in social media advertising software, Facebook for Business has the clearest recent review support. ### Which vendor offers analytics on ad performance by demographic? Based on G2 reviews, [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12663353) is the clearest fit for buyers who want ad performance insights tied to audience details. G2 reviewers mention using its metrics and analytics tools to understand which audiences they are reaching, track which posts or ads perform best, and refine targeting over time. According to verified users, these insights make it easier to identify ideal audiences and adjust campaigns based on what resonates. While several platforms offer reporting dashboards, the review data most directly connects Facebook for Business with demographic-oriented audience analysis and targeting feedback in ongoing ad management. ### Which tool supports A/B testing for social ad creatives? Based on G2 reviews, [Foreplay](https://www.g2.com/products/foreplay/reviews/foreplay-review-12843758), [Omneky](https://www.g2.com/products/omneky/reviews/omneky-review-12835521), and [Predis.ai](https://www.g2.com/products/predis-ai/reviews/predis-ai-review-12770322) are all associated with faster creative testing workflows. According to verified users, Foreplay helps teams organize competitor ad inspiration and build stronger briefs, Omneky makes it easier to generate and compare multiple ad variations, and Predis.ai helps create several hooks, captions, and visual options quickly. G2 reviewers mention these tools as useful for testing new concepts without as much manual creative work. While reviews do not always use the phrase A/B testing directly, they clearly describe variation-based testing and faster experimentation for social ad creatives. ### What is the top-rated social media advertising platform for enterprises? Based on G2 reviews, enterprise buyers often highlight [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12419364) for managing ads, attribution, automation, and CRM-connected reporting in one environment. According to verified users, it is especially valued for unifying campaign execution, lead orchestration, and revenue visibility across teams. G2 reviewers mention strengths like multi-touch attribution, ad management, workflow automation, and centralized reporting, though some also note pricing and reporting depth limitations. For enterprise teams evaluating social media advertising software, HubSpot Marketing Hub has the broadest recent review support around scale, coordination, and cross-functional visibility needed in larger organizations. **Here are some of the top-rated products on G2:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12419364) – used for integrated ads, CRM-driven lead orchestration, and attribution reporting ### What is the most affordable social ad management software for SMBs? Based on G2 reviews, affordability for SMBs usually comes down to balancing ease of use with enough automation and scheduling features to avoid extra tools. According to verified users, [Vista Social](https://www.g2.com/products/vista-social/reviews/vista-social-review-12329176) is frequently praised for offering a broad feature set at a price that makes sense for smaller teams, while [Hootsuite](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-12863938) is described as affordable for businesses even though some individuals find pricing harder to justify. G2 reviewers also mention [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11885350) as a cost-effective option for smaller organizations managing social alongside email. The right choice depends on whether your SMB needs publishing, inbox management, analytics, or broader campaign coordination. **Here are some of the top-rated products on G2:** - [Vista Social](https://www.g2.com/products/vista-social/reviews/vista-social-review-12329176) – suited for small teams that want scheduling, unified inbox, and automation in one tool - [Hootsuite](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-12863938) – works well for businesses that need organized scheduling and multi-account management - [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11885350) – a fit for smaller teams combining social posting with email marketing workflows ### What platform integrates social ads with analytics tools? Based on G2 reviews, [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12465197) is one of the clearest options for connecting social ad activity with analytics and broader marketing reporting. G2 reviewers mention integrations with tools like Google Analytics, LinkedIn Ads, Meta, and CRM reporting that make campaign tracking easier from one dashboard. According to verified users, this helps teams compare performance, manage leads, and make more informed decisions without switching between disconnected systems. Several other products mention analytics, but HubSpot Marketing Hub is most consistently tied in the review data to integrating social ads with reporting and marketing measurement workflows. ### What platform provides automated budget allocation for social ads? Based on G2 reviews, [Nexoya](https://www.g2.com/products/nexoya/reviews/nexoya-review-12034260) is specifically called out for automated budget allocation. According to verified users, it helps teams redistribute spend based on performance data so they can optimize campaigns across channels with less manual work. G2 reviewers mention that the platform makes budget shifts faster, easier, and more data-driven, which is especially useful when multiple campaigns compete for fixed spend. Reviews also note that understanding the underlying optimization model can take some ramp-up time, but the value comes from reducing the time spent manually reallocating budgets while improving confidence in media planning. ### What is the best tool for managing ads across multiple networks? Based on G2 reviews, [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11888720), [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12740292), and [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-11918168) all support multi-network campaign management in different ways. According to verified users, Constant Contact helps teams manage social and email in one place, Facebook for Business centralizes posting and ads across Meta properties, and AdRoll supports retargeting and campaign coordination across display and social channels. G2 reviewers mention these platforms for reducing tool switching, improving visibility, and making cross-channel work easier to monitor. The best fit depends on whether you need Meta-native execution, retargeting breadth, or social-plus-email management. **Here are some of the top-rated products on G2:** - [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11888720) – useful for managing social campaigns alongside email and audience engagement - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12740292) – suited for scheduling, ads, and audience management across Facebook and Instagram - [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-11918168) – best for cross-channel retargeting and keeping campaigns visible across display and social ## How Many Social Media Advertising Software Products Does G2 Track? **Total Products under this Category:** 265 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: WappBiz (+3.85%) - Among all products in this category, WappBiz recorded the largest rating increase compared to last month *Last updated: July 02, 2026* ## How Does G2 Rank Social Media Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 74,900+ Authentic Reviews - 265+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Social Media Advertising Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Easiest to Use:** [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - **Top Trending:** [AdAmigo.ai](https://www.g2.com/products/adamigo-ai/reviews) - **Best Free Software:** [Hootsuite](https://www.g2.com/products/hootsuite/reviews) --- **Sponsored** ### Adobe GenStudio for Performance Marketing Adobe GenStudio for Performance Marketing is a generative AI-first application, designed to help marketing teams scale content creation, enhance customer engagement, and efficiently measure campaign performance. With advanced generative AI capabilities and robust brand guardrails, companies can quickly produce on-brand content that delivers relevant, personalized experiences to their customers. GenStudio for Performance Marketers empowers teams to rapidly create and refine on-brand content at scale, harnessing cutting-edge generative AI technology. By utilizing enterprise-grade large language models (LLMs), teams can produce experiences that meet their unique brand guidelines, product offerings, and target personas. This transformative capability enables marketing teams to develop compelling, consistent content in minutes, accelerating workflows while ensuring every piece aligns seamlessly with their brand identity. With enterprise-grade brand checks, GenStudio for Performance Marketing ensures all generated content complies with brand guidelines, maintaining tone of voice and meeting channel-specific requirements. For an extra level of validation, GenStudio for Performance Marketing integrates with Adobe Workfront to embed review and approval workflows, allowing teams to verify brand compliance directly within the application before publishing. Teams can organize work around campaign strategy with GenStudio for Performance Marketings campaign management features. This enables teams to create and manage campaigns, generate aligned content, and centralize assets within a single view. The generative AI tools further streamline this process by optimizing both copy and asset generation for campaign alignment. Through native integrations with Adobe Experience Manager Assets and Adobe Express, finding and reusing on-brand campaign content becomes effortless. Teams can easily repurpose pre-approved content, creating new variations from existing approved assets in the built-in repository, and amplify the use of hero assets. Finally, elevate your marketing performance with actionable insights on creative and campaign performance. GenStudio for Performance Marketing provides a detailed insights view, enabling teams to identify high-performing content and optimize campaigns based on data. By analyzing top-performing asset attributes, marketing teams can replicate successful elements to strengthen future campaigns. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=279&secure%5Bchosen_at%5D=2026-07-02T11%3A53%3A14Z&secure%5Bdisplayable_resource_id%5D=279&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=279&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1397417&secure%5Bresource_id%5D=279&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-advertising&secure%5Btoken%5D=d9073cf34c6b28cef5fc42cba1fea64c14648375529ed05f1a7ffc8583f0381f&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fresources%2Fgenstudio-for-performance-marketing-free-trial.html%3Fsdid%3D5JRH81SF%26mv%3Daffiliate%26s_cid%3D701WQ00001mjUKMYA2%26s_iid%3D701WQ00001QhaITYAZ&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Social Media Advertising Software Products in 2026? ### 1. [Connect](https://www.g2.com/products/bridge-connect/reviews) CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Connect?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Connect?** - **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995) - **Company Website:** https://thebridgecorp.com - **Year Founded:** 2010 - **HQ Location:** Paramus, US - **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 52% Small-Business, 22% Enterprise #### What Are Connect's Pros and Cons? **Pros:** - Ease of Use (12 reviews) - Audience Targeting (11 reviews) - Campaign Management (10 reviews) - Customer Support (10 reviews) - Easy Setup (9 reviews) **Cons:** - Lack of Clarity (4 reviews) - Poor Reporting (4 reviews) - Reporting Issues (4 reviews) - Audience Management (3 reviews) - Audience Targeting (3 reviews) ### What Do G2 Reviewers Say About Connect? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Connect, making campaign setup and management intuitive and efficient. - Users value the **extensive audience targeting options** Connect provides, enabling precise and effective campaign setups. - Users praise Connect for its **seamless campaign management** , facilitating easy setup and efficient tracking of marketing plans. - Users value the **responsive customer support** of Connect, enhancing their confidence and simplifying daily operations. - Users appreciate the **easy setup** of Connect, enhancing workflow and simplifying campaign management for better results. **Cons:** - Users find the **lack of clarity** in reporting and tactics confusing, complicating their experience and client communication. - Users often struggle with **poor reporting** , wishing for simpler, automated reports that are easily shareable with clients. - Users face challenges with **reporting issues** , wishing for easier sharing and simplification of data presentation. - Users find it challenging to **build audiences effectively** with Connect, leading to frustration and inefficiencies. - Users find it challenging to build audiences effectively, often facing **struggles with audience targeting** and setup time. #### What Are Recent G2 Reviews of Connect? **"[Consistent Support and Effective Targeting with Connect](https://www.g2.com/survey_responses/connect-review-11877730)"** **Rating:** 5.0/5.0 stars *— Carlos F.* [Read full review](https://www.g2.com/survey_responses/connect-review-11877730) --- **"[Reliable Insights, Seamless Setup](https://www.g2.com/survey_responses/connect-review-11884314)"** **Rating:** 5.0/5.0 stars *— Carlos D.* [Read full review](https://www.g2.com/survey_responses/connect-review-11884314) --- ### 2. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/ **Average Rating:** 4.5/5.0 **Total Reviews:** 2,443 **How Do G2 Users Rate Brevo Marketing Platform?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Brevo Marketing Platform?** - **Seller:** [Brevo](https://www.g2.com/sellers/brevo) - **Company Website:** https://www.brevo.com/ - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @brevo_official (16,032 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (898 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 84% Small-Business, 13% Mid-Market #### What Are Brevo Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (271 reviews) - Features (167 reviews) - Easy Setup (150 reviews) - User-Friendly (149 reviews) - Email Marketing (146 reviews) **Cons:** - Missing Features (94 reviews) - Limited Features (72 reviews) - Limited Customization (63 reviews) - Learning Curve (58 reviews) - Expensive (49 reviews) ### What Do G2 Reviewers Say About Brevo Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find Brevo easy to use, appreciating its **accessible design** and straightforward setup for all marketing needs. - Users value the **ease of scheduling and automating campaigns** with Brevo, enhancing their email marketing efficiency. - Users find the **easy setup** of Brevo Marketing Platform enhances their email marketing experience significantly. - Users appreciate the **user-friendly interface** of Brevo, which simplifies email marketing and campaign management for everyone. - Users appreciate the **ease of use and effective automation** of Brevo for successful email marketing campaigns. **Cons:** - Users find **missing features** in Brevo, particularly in design flexibility, automation, and detailed reporting, limiting their marketing efforts. - Users find that Brevo has **limited features** in template design and automation, impacting overall usability and performance. - Users find the **limited customization** options of Brevo Marketing Platform restrict their ability to create unique designs. - Users find the **learning curve steep** , especially with advanced features and back-end authentication complexities. - Users find the **pricing too high** , feeling that the annual membership costs are excessive for the value offered. #### What Are Recent G2 Reviews of Brevo Marketing Platform? **"[All-in-One Marketing Platform That Simplifies Automation, Improves Targeting, and Drives Better ROI](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12763163)"** **Rating:** 5.0/5.0 stars *— Hardik C.* [Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12763163) --- **"[Brevo: Easy Email Campaigns with Solid Features at a Lower Price](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12676684)"** **Rating:** 5.0/5.0 stars *— Bhavya D.* [Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12676684) --- #### What Are G2 Users Discussing About Brevo Marketing Platform? - [What is Sendinblue used for?](https://www.g2.com/discussions/brevo-marketing-platform-what-is-sendinblue-used-for) - 1 comment, 1 upvote - [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) - 6 comments - [What is Sendinblue email?](https://www.g2.com/discussions/what-is-sendinblue-email) - 1 comment - [What is Sendinblue?](https://www.g2.com/discussions/what-is-sendinblue) - 1 comment ### 3. [Smartly](https://www.g2.com/products/smartly/reviews) Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. **Average Rating:** 4.4/5.0 **Total Reviews:** 426 **How Do G2 Users Rate Smartly?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Smartly?** - **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io) - **Company Website:** https://smartly.io - **Year Founded:** 2013 - **HQ Location:** Helsinki, Finland - **Twitter:** @smartlyio (2,242 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3199750/ (966 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 50% Mid-Market, 30% Enterprise #### What Are Recent G2 Reviews of Smartly? **"[Smartly is an absolute game changer - highly recommend!](https://www.g2.com/survey_responses/smartly-review-9579002)"** **Rating:** 5.0/5.0 stars *— Ryan E.* [Read full review](https://www.g2.com/survey_responses/smartly-review-9579002) --- **"[100% recommended - Excellent product overall](https://www.g2.com/survey_responses/smartly-review-4749304)"** **Rating:** 4.5/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/smartly-review-4749304) --- #### What Are G2 Users Discussing About Smartly? - [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for) ### 4. [Facelift Cloud](https://www.g2.com/products/facelift-cloud/reviews) With over 250 employees and 2,000 customers, facelift is the world's leading social media marketing technology provider. Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, TikTok, X(Twitter), etc.) and provides all components for social media marketing at an enterprise level. Facelift is ISO 27001 certified and offers maximum data security as it is fully hosted in Europe/Germany. **Average Rating:** 4.4/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Facelift Cloud?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Facelift Cloud?** - **Seller:** [Facelift](https://www.g2.com/sellers/facelift) - **Year Founded:** 2011 - **HQ Location:** Hamburg, Germany - **Twitter:** @facelift (35 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2714370/ (148 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 51% Mid-Market, 27% Enterprise #### What Are Recent G2 Reviews of Facelift Cloud? **"[Facelift saves time and nerves!](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)"** **Rating:** 4.5/5.0 stars *— Mariam A.* [Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10910489) --- **"[Social Media Tool in the Cinema Environment](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)"** **Rating:** 4.5/5.0 stars *— Verified User in Entertainment* [Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10950359) --- #### What Are G2 Users Discussing About Facelift Cloud? - [What is Facelift Cloud used for?](https://www.g2.com/discussions/what-is-facelift-cloud-used-for) ### 5. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (619 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (14 reviews) - Ease of Use (11 reviews) - Helpful (9 reviews) - Campaigns (7 reviews) - Team Helpfulness (7 reviews) **Cons:** - Dashboard Issues (4 reviews) - Expensive (4 reviews) - Campaign Management (3 reviews) - Complex Setup (3 reviews) - Extra Fees (3 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Simpli.fi, praising their availability and helpfulness throughout campaigns. - Users praise the **ease of use** of Simpli.fi, highlighting its intuitive features and user-friendly interface. - Users value the **helpful support team** at Simpli.fi, enhancing their experience with accessible assistance and expert guidance. - Users commend **hyperlocal targeting and seamless integration** of Simpli.fi, enhancing their campaign effectiveness across various platforms. - Users appreciate the **unparalleled support** from Simpli.fi, noting quick responses and valuable insights from their knowledgeable team. **Cons:** - Users often struggle with **dashboard issues** due to its complex UI and lack of user-friendliness. - Users find the **pricing of Simpli.fi to be expensive** , alongside challenges with its complex setup and learning curve. - Users find the **onboarding process confusing** and report issues with transparency and campaign management at Simpli.fi. - Users struggle with the **complex setup** of Simpli.fi, finding the interface and onboarding process unintuitive and challenging. - Users express frustration over **hidden fees** and a lack of transparency during onboarding, complicating their overall experience. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 6. [Coinis](https://www.g2.com/products/coinis/reviews) Coinis is an AI-powered ad platform that creates and launches video and image ads from a single product photo or URL. No filming, no editing, no agency required. Upload a product photo or paste a store link. Coinis writes the script, voices it, generates the visuals, and renders a launch-ready 15 or 30-second ad, UGC-style or cinematic. Every creative ships directly to Meta from within the platform. The platform runs the full loop: Create, Publish, Monitor, Optimize. Most tools stop at the file. Coinis connects every step, so each round gets smarter and more tailored to your brand over time. What makes Coinis different: - Access to the world's flagship AI models in one place: Veo, Kling, Seedance, Hailuo, HeyGen, FLUX, Seedream, and more - AI avatar creation for UGC-style video ads - Ad intelligence built in - browse competitor ads and use them as creative inspiration - Direct campaign launch to Meta with performance tracking and AI spend optimization - MCP server, connect Coinis to Claude, ChatGPT, Cursor and generate ads without leaving your workflow - Organic publishing, bulk launcher, and smart resize included Trusted by 2,000+ brands. https://coinis.com/ **Average Rating:** 5.0/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Coinis?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Coinis?** - **Seller:** [Coinis](https://www.g2.com/sellers/coinis) - **Company Website:** https://coinis.com - **Year Founded:** 2012 - **HQ Location:** Podgorica, ME - **LinkedIn® Page:** https://www.linkedin.com/company/coinis-ltd/ (91 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Small-Business, 47% Mid-Market #### What Are Recent G2 Reviews of Coinis? **"[Coinis Delivers Precise, Fact-Perfect Ad Videos — Ideal for Small Businesses](https://www.g2.com/survey_responses/coinis-review-13050692)"** **Rating:** 5.0/5.0 stars *— Srdan B.* [Read full review](https://www.g2.com/survey_responses/coinis-review-13050692) --- **"[Coinis Delivers Production-Ready Ads — UGC Videos That Look Like Paid Creators](https://www.g2.com/survey_responses/coinis-review-13049667)"** **Rating:** 5.0/5.0 stars *— Danilo B.* [Read full review](https://www.g2.com/survey_responses/coinis-review-13049667) --- ### 7. [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews) Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business. **Average Rating:** 3.5/5.0 **Total Reviews:** 61 **How Do G2 Users Rate Marketing 360?** - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Marketing 360?** - **Seller:** [Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5) - **Year Founded:** 2009 - **HQ Location:** Fort Collins, Colorado - **Twitter:** @Madwire (153 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1236339/ (364 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Real Estate, Construction - **Company Size:** 79% Small-Business, 16% Mid-Market #### What Are Marketing 360's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Business Growth (3 reviews) - Customer Management (3 reviews) - Features (3 reviews) - Helpful (3 reviews) **Cons:** - Payment Issues (2 reviews) - Ad Issues (1 reviews) - Billing Issues (1 reviews) - Integration Difficulty (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About Marketing 360? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **individualized customer support** from Marketing 360 that enhances business competitiveness and collaboration. - Users praise the **business growth** facilitated by Marketing 360, consistently achieving month-to-month improvement and increased revenue. - Users value the **individualized customer management** of Marketing 360, enhancing their business strategy and marketing efficiency. - Users value the **comprehensive solutions package** of Marketing 360, facilitating consistent growth and seamless integration. - Users find the **helpful support** from team members invaluable for improving online presence and revenue growth. **Cons:** - Users express frustration with the **billing structure** , finding it cumbersome despite efforts for improvement. - Users express concern over the **lack of management check-ins** , which affects support and engagement levels. - Users find the **billing issues** somewhat cumbersome, though solutions have been implemented to assist with them. - Users find the **integration difficulty** with Marketing 360 to be glitchy and laborious, though improvements are noted. - Users find the **integration issues** with Marketing 360 and social media platforms to be somewhat challenging and glitchy. #### What Are Recent G2 Reviews of Marketing 360? **"[Hands on Digital Marketing Agency](https://www.g2.com/survey_responses/marketing-360-review-10705635)"** **Rating:** 5.0/5.0 stars *— Martin W.* [Read full review](https://www.g2.com/survey_responses/marketing-360-review-10705635) --- **"[Marketing Company I can count on to move our business forward.](https://www.g2.com/survey_responses/marketing-360-review-11293833)"** **Rating:** 5.0/5.0 stars *— Jeffrey L.* [Read full review](https://www.g2.com/survey_responses/marketing-360-review-11293833) --- #### What Are G2 Users Discussing About Marketing 360? - [What is Marketing 360 used for?](https://www.g2.com/discussions/what-is-marketing-360-used-for) - [What does Marketing 360 do?](https://www.g2.com/discussions/what-does-marketing-360-do) - [What software do marketing managers use?](https://www.g2.com/discussions/what-software-do-marketing-managers-use) - [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) - 1 comment - [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) - 1 comment ### 8. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.4/5.0 **Total Reviews:** 258 **How Do G2 Users Rate Fluency?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Fluency?** - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** https://www.fluency.inc/ - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Analyst, Marketing Scientist - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Mid-Market, 27% Small-Business #### What Are Fluency's Pros and Cons? **Pros:** - Ease of Use (89 reviews) - Efficiency (61 reviews) - Budget Management (56 reviews) - Campaign Management (56 reviews) - Time-saving (53 reviews) **Cons:** - Learning Curve (38 reviews) - Software Bugs (28 reviews) - Steep Learning Curve (26 reviews) - Navigation Issues (22 reviews) - Error Issues (19 reviews) ### What Do G2 Reviewers Say About Fluency? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Fluency, highlighting its intuitive dashboard and simple setup process. - Users value the **efficient centralized management** of Fluency, simplifying budget changes and campaign oversight to save time. - Users appreciate the **efficient budget management** of Fluency, which simplifies campaign oversight and prevents overspending. - Users value the **efficient campaign management** Fluency provides, streamlining processes and ensuring effective budget control. - Users value the **time-saving capabilities** of Fluency, allowing them to focus on optimizing campaigns instead of calculations. **Cons:** - Users find a **steep learning curve** with Fluency, as adapting to its layout and functions takes time and effort. - Users report persistent **software bugs** in Fluency, leading to frustrating experiences and unresolved notifications. - Users find the **steep learning curve** of Fluency challenging, especially without better onboarding and clearer documentation. - Users report **navigation issues** in Fluency, finding the UI messy and confusing with multiple sections to navigate. - Users face frequent **error issues** with Fluency, hindering performance and complicating campaign management due to automation delays. #### What Are Recent G2 Reviews of Fluency? **"[Fluency: Streamlined Campaign Management, Needs 24/7 Availability](https://www.g2.com/survey_responses/fluency-review-11857724)"** **Rating:** 5.0/5.0 stars *— Jacob V.* [Read full review](https://www.g2.com/survey_responses/fluency-review-11857724) --- **"[Intuitive, Automated Campaign Management with Outstanding Fluency Support](https://www.g2.com/survey_responses/fluency-review-12666596)"** **Rating:** 5.0/5.0 stars *— Kat T.* [Read full review](https://www.g2.com/survey_responses/fluency-review-12666596) --- ### 9. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 755 **How Do G2 Users Rate AdRoll?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Ad Management (68 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (21 reviews) - Expensive (19 reviews) - Poor Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll to be **very straightforward** , making it easy for anyone to launch ad campaigns successfully. - Users appreciate the **seamless cross-channel retargeting** of AdRoll, enhancing engagement with high-intent users effortlessly. - Users value the **user-friendly campaign management** of AdRoll, enabling effective retargeting across multiple channels with ease. - Users find AdRoll's **easy setup** straightforward, enabling quick campaign launches and effective branding visibility. - Users praise the **excellent customer support** of AdRoll, appreciating quick and helpful responses from the dedicated team. **Cons:** - Users find **limited features** in AdRoll, especially regarding video b-roll integration and social media advertising support. - Users find **setup confusing** and dislike the charges for significant campaign edits, affecting user experience negatively. - Users find **reporting limitations** in AdRoll, as data can be overwhelming and lacks a simplified overview for quick insights. - Users find AdRoll to be **expensive** , especially with frequent charges for significant campaign edits and unclear reporting. - Users find **poor reporting** in AdRoll problematic, often overwhelmed by detailed data without a simple overview. #### What Are Recent G2 Reviews of AdRoll? **"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"** **Rating:** 4.5/5.0 stars *— Sri Ganesh V.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12850546) --- **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 10. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.0/10 (Category avg: 8.5/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 27% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll ABM to be extremely **easy to use** , with excellent support making setup and integration seamless. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement throughout customer journey stages. - Users value the **precise targeting** and comprehensive support from AdRoll ABM, enhancing their advertising effectiveness. - Users value the **powerful intent data** of AdRoll ABM for precise targeting and insightful account-level analytics. - Users value the **great customer support** from AdRoll, enhancing the onboarding experience and overall usability. **Cons:** - Users often experience a **steep learning curve** , making initial navigation of RollWorks challenging for newcomers. - Users find the **missing features** in AdRoll ABM limiting, as advanced functionalities may not adequately support their needs. - Users experience **limited features** in AdRoll ABM, particularly in segmentation options and native advertising capabilities. - Users experience **challenges with campaign tracking and lead generation** , leading to frustration with AdRoll ABM's effectiveness. - Users express frustration over **targeting limitations** , as they cannot target specific individuals and face increased costs. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"** **Rating:** 4.0/5.0 stars *— Melissa G.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 11. [Reflys](https://www.g2.com/products/reflys/reviews) Reflys is a modern chat marketing and automation platform designed to help businesses turn conversations into conversions across all major social channels—including WhatsApp, Instagram, Facebook Messenger, and TikTok. With Reflys, businesses can automate customer interactions, capture leads, and manage conversations from a single dashboard. Whether you're running WhatsApp campaigns, automating Instagram DMs, handling Facebook Messenger inquiries, or engaging audiences on TikTok, Reflys enables real-time, personalized communication at scale. Powered by AI, Reflys allows brands to create intelligent chat flows that respond instantly, understand user intent, and guide customers toward the right products or services. Its intuitive drag-and-drop builder makes it easy to set up automated replies, conversation triggers, lead qualification flows, and support systems—without any technical expertise. Beyond automation, Reflys includes built-in CRM capabilities, helping teams track conversations, manage leads, and optimize customer journeys across multiple channels. Features like comment-to-DM automation, story and message replies, and centralized inbox management ensure that no opportunity is missed. Reflys also supports growth-focused marketing with integrations for email, SMS, and paid advertising. Businesses can run click-to-WhatsApp campaigns, add chat widgets to their websites, and use referral links to amplify engagement and conversions. What sets Reflys apart is its ability to combine automation with personalization. Instead of generic responses, businesses can create meaningful, context-aware interactions that feel natural and drive better results. In short, Reflys is more than just a chatbot—it’s a complete social media automation and customer engagement platform built to help businesses scale conversations, nurture leads, and maximize ROI. **Average Rating:** 4.9/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Reflys?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Reflys?** - **Seller:** [BJS Soft Solutions LLC](https://www.g2.com/sellers/bjs-soft-solutions-llc) - **Year Founded:** 2015 - **HQ Location:** Sheridan, US - **LinkedIn® Page:** https://www.linkedin.com/company/bjssoftsolutions/ (80 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 52% Mid-Market, 48% Small-Business #### What Are Recent G2 Reviews of Reflys? **"[Reflys Streamlines Lead Qualification with Custom Conversational Flows](https://www.g2.com/survey_responses/reflys-review-13056921)"** **Rating:** 5.0/5.0 stars *— Kathy M.* [Read full review](https://www.g2.com/survey_responses/reflys-review-13056921) --- **"[Platform for designing conversations and user journeys](https://www.g2.com/survey_responses/reflys-review-12982461)"** **Rating:** 5.0/5.0 stars *— Margaret M.* [Read full review](https://www.g2.com/survey_responses/reflys-review-12982461) --- ### 12. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### 13. [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 200 **How Do G2 Users Rate ROI Hunter?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.1/10 (Category avg: 8.5/10) **Who Is the Company Behind ROI Hunter?** - **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter) - **Year Founded:** 2014 - **HQ Location:** Brno, Morava - **Twitter:** @roihuntercom (560 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/roi-hunter/ (93 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Media Analyst - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 36% Mid-Market, 35% Enterprise #### What Are Recent G2 Reviews of ROI Hunter? **"[The best service and insights!](https://www.g2.com/survey_responses/roi-hunter-review-9044344)"** **Rating:** 5.0/5.0 stars *— Camila H.* [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344) --- **"[Practicality](https://www.g2.com/survey_responses/roi-hunter-review-9049839)"** **Rating:** 4.5/5.0 stars *— Robson S.* [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839) --- #### What Are G2 Users Discussing About ROI Hunter? - [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for) ### 14. [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) Get your Tweets and your account in front of more people who are interested in your business. **Average Rating:** 3.9/5.0 **Total Reviews:** 231 **How Do G2 Users Rate Twitter Ads?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Twitter Ads?** - **Seller:** [Twitter](https://www.g2.com/sellers/twitter) - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/96622/ (994 employees on LinkedIn®) - **Ownership:** NYSE: TWTR - **Total Revenue (USD mm):** $3,716 **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 54% Small-Business, 29% Mid-Market #### What Are Twitter Ads's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) - Easy Creation (1 reviews) - Easy Management (1 reviews) **Cons:** - Ad Management Issues (1 reviews) ### What Do G2 Reviewers Say About Twitter Ads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of Twitter Ads, facilitating easy adoption and campaign creation for beginners. - Users appreciate the **great and reliable customer support** of Twitter Ads, aiding them through new features effectively. - Users find the **ease of use** with Twitter Ads intuitive, making campaign creation straightforward and efficient. - Users find the **easy creation process** of Twitter Ads simplifies launching campaigns quickly and effectively. - Users appreciate the **easy management** of Twitter Ads, finding the UI intuitive and campaigns straightforward to implement. **Cons:** - Users are frustrated by the **inability to edit ads** after posting, complicating their ad management experience. #### What Are Recent G2 Reviews of Twitter Ads? **"[Easy and simple system to use for Twitter Advertisement](https://www.g2.com/survey_responses/twitter-ads-review-10573971)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/twitter-ads-review-10573971) --- **"[Twitter is known for trending social media platform](https://www.g2.com/survey_responses/twitter-ads-review-9064853)"** **Rating:** 5.0/5.0 stars *— Hafeez A.* [Read full review](https://www.g2.com/survey_responses/twitter-ads-review-9064853) --- #### What Are G2 Users Discussing About Twitter Ads? - [What is Twitter Ads used for?](https://www.g2.com/discussions/what-is-twitter-ads-used-for) - [Can you block ads on Twitter?](https://www.g2.com/discussions/can-you-block-ads-on-twitter) - [What are Twitter Ads?](https://www.g2.com/discussions/what-are-twitter-ads) - [Why are twitter ads so expensive?](https://www.g2.com/discussions/why-are-twitter-ads-so-expensive) - [Is Twitter good for advertising?](https://www.g2.com/discussions/is-twitter-good-for-advertising) ### 15. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Innovid?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Innovid?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,133 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Strategist, Social Media Coordinator - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Enterprise, 42% Mid-Market #### What Are Innovid's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - User Interface (10 reviews) - Ad Management (8 reviews) - Campaign Management (8 reviews) - Efficiency (7 reviews) **Cons:** - Learning Curve (6 reviews) - Steep Learning Curve (5 reviews) - Time-Consuming (5 reviews) - Time-Consumption (5 reviews) - Campaign Management (4 reviews) ### What Do G2 Reviewers Say About Innovid? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **intuitive interface** of Innovid, making campaign setup and asset management a breeze. - Users praise Innovid's **intuitive and user-friendly interface** , making campaign management straightforward and efficient. - Users highlight the **engaging and personalized video ads** of Innovid, enhancing brand recall and global outreach. - Users value Innovid's **flexibility and ease of use** in managing engaging and personalized video ad campaigns. - Users appreciate the **efficiency** of Innovid, facilitating engaging video ads across diverse platforms with seamless integration. **Cons:** - Users experience a **challenging learning curve** with Innovid, requiring significant time and effort to master the software. - Users find Innovid challenging due to its **steep learning curve** , making it difficult to master its advanced features. - Users experience a **time-consuming learning process** with Innovid due to complex features and slow support response times. - Users find the **time consumption** for learning and support on Innovid frustrating and negatively impacting their workflow. - Users find Innovid has **inefficient campaign management** , leading to delays in uploads and frustrating support during critical times. #### What Are Recent G2 Reviews of Innovid? **"[Innovid Review from Adops Associate POV](https://www.g2.com/survey_responses/innovid-review-11782236)"** **Rating:** 4.5/5.0 stars *— Gandharva P.* [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) --- **"[Reliable, Intuitive and Always improving with each update](https://www.g2.com/survey_responses/innovid-review-11786764)"** **Rating:** 5.0/5.0 stars *— vaishali .* [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) --- #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### 16. [DemandSense](https://www.g2.com/products/demandsense/reviews) DemandSense is a remote-first B2B SaaS built for marketing teams and agencies that run LinkedIn ads. The product is developed by a distributed team serving customers globally, with a focus on simple setup, fast time-to-value, and reliability for lean demand-gen operations. Core capabilities include Smart Ad Scheduling, Budget Control with automatic re-allocation, Frequency Capping, Precision Audience Tuning, and IntentID to reveal engaged companies behind clicks and visits. The platform also provides actionable insights and alerts, multi-account support for agencies, and a clean workflow that layers on top of existing LinkedIn Campaign Manager structures. DemandSense helps teams eliminate wasted spend, prevent overspend and ad fatigue, and focus reach on the right buyers without heavy manual monitoring. Connect your account, keep your current campaigns, and let DemandSense continuously tune timing, budgets, and audiences so you can scale results with less effort. **Average Rating:** 5.0/5.0 **Total Reviews:** 14 **How Do G2 Users Rate DemandSense?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Campaign Optimization:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind DemandSense?** - **Seller:** [DemandSense](https://www.g2.com/sellers/demandsense) - **HQ Location:** Cape Coral, US - **LinkedIn® Page:** https://www.linkedin.com/company/demandsense/ (8 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small-Business, 7% Enterprise #### What Are DemandSense's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Campaign Management (1 reviews) - Customer Engagement (1 reviews) - Efficiency (1 reviews) **Cons:** - Initial Difficulty (1 reviews) - Learning Curve (1 reviews) - Steep Learning Curve (1 reviews) - Support Dependency (1 reviews) - Time-Consumption (1 reviews) ### What Do G2 Reviewers Say About DemandSense? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ads module** of DemandSense for managing campaigns efficiently and improving targeting and budget control. - Users value the **website visiting feature** and comprehensive ads module for effective engagement and budget management. - Users value the **advertising module** in DemandSense for effective campaign management and precise targeting capabilities. - Users value the **customer engagement features** of DemandSense, enabling proactive interaction with website visitors before form submissions. - Users appreciate the **efficiency of the ads module** , enabling effective budget management and optimized LinkedIn campaigns. **Cons:** - Users note the **initial difficulty** in setting up DemandSense, requiring time and support to fully utilize its features. - Users find the **learning curve challenging** , requiring significant time to fully utilize DemandSense's features effectively. - Users find the **steep learning curve** of DemandSense requires time and support to fully leverage its features. - Users note the need for **support dependency** to fully utilize DemandSense's features, requiring time and assistance for setup. - Users find the **time-consuming setup** of DemandSense necessary to fully utilize its extensive features. #### What Are Recent G2 Reviews of DemandSense? **"[Account-based orchestration with built-in visitor identification for B2B ABM programs](https://www.g2.com/survey_responses/demandsense-review-12696747)"** **Rating:** 5.0/5.0 stars *— Viktor S.* [Read full review](https://www.g2.com/survey_responses/demandsense-review-12696747) --- **"[Consolidates three tools into one with the attribution story leadership actually trusts](https://www.g2.com/survey_responses/demandsense-review-12697003)"** **Rating:** 5.0/5.0 stars *— Nazar D.* [Read full review](https://www.g2.com/survey_responses/demandsense-review-12697003) --- ### 17. [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising. **Average Rating:** 4.3/5.0 **Total Reviews:** 13 **How Do G2 Users Rate Microsoft Advertising?** - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Microsoft Advertising?** - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft (13,091,739 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (231,632 employees on LinkedIn®) - **Ownership:** MSFT **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 62% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Microsoft Advertising? **"[Microsoft Digital Marketing Center](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230)"** **Rating:** 4.5/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230) --- **"[Great tool for digital marketing](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344)"** **Rating:** 5.0/5.0 stars *— sophia m.* [Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344) --- #### What Are G2 Users Discussing About Microsoft Advertising? - [What is a marketing center?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-a-marketing-center) - [What is a marketing center?](https://www.g2.com/discussions/what-is-a-marketing-center) - [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/microsoft-digital-marketing-center-does-microsoft-have-a-social-media-management-platform) - [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/does-microsoft-have-a-social-media-management-platform) - [What is digital marketing and its features?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-digital-marketing-and-its-features) ### 18. [WASK](https://www.g2.com/products/wask/reviews) Boost the advertising performance of your Google and Meta campaigns through WASK AI’s powerful data-driven analytics and optimization. Create AI Ad Creavites, Optimize, Analyze and Enjoy! **Average Rating:** 4.4/5.0 **Total Reviews:** 31 **How Do G2 Users Rate WASK?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind WASK?** - **Seller:** [WASK](https://www.g2.com/sellers/wask) - **Year Founded:** 2017 - **HQ Location:** Wilmington, US - **Twitter:** @wask (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/waskco/ (30 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 56% Small-Business, 38% Mid-Market #### What Are WASK's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Ad Management (8 reviews) - AI Technology (5 reviews) - Automation (5 reviews) - Efficiency (5 reviews) **Cons:** - Limited Customization (4 reviews) - Export Issues (3 reviews) - Integration Issues (2 reviews) - Missing Features (2 reviews) - Subscription Issues (2 reviews) ### What Do G2 Reviewers Say About WASK? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of WASK, making digital advertising management and giveaways simple and efficient. - Users commend WASK for its **automated ad optimization** , enhancing efficiency and effectiveness in managing digital advertising campaigns. - Users appreciate the **AI features** of WASK, enabling better oversight and insightful campaign improvements efficiently. - Users value the **automation of ad management** with WASK, enhancing efficiency and driving better performance for campaigns. - Users value the **efficiency** of WASK, which streamlines ad management and optimizes campaigns effortlessly. **Cons:** - Users feel WASK has **limited customization** , particularly for advanced controls and deeper analytics in reporting features. - Users wish for more **customization options** when exporting reports, as current features feel limited. - Users experience **integration issues** with WASK, noting the need for expanded connections to other marketing tools. - Users feel that the **lack of essential features** in WASK hinders efficiency and creativity in their tasks. - Users are frustrated by the **subscription cancellation process** , noting difficulties in canceling and unexpected charges. #### What Are Recent G2 Reviews of WASK? **"[Effortless Ad Management and Optimization](https://www.g2.com/survey_responses/wask-review-12317507)"** **Rating:** 4.5/5.0 stars *— Kaan G.* [Read full review](https://www.g2.com/survey_responses/wask-review-12317507) --- **"[WASK’s AI Tools Are a Game-Changer for Catching and Fixing Ad Mistakes Fast](https://www.g2.com/survey_responses/wask-review-12380076)"** **Rating:** 5.0/5.0 stars *— Boubacar D.* [Read full review](https://www.g2.com/survey_responses/wask-review-12380076) --- ### 19. [Influensly](https://www.g2.com/products/influensly/reviews) Influensly is a TikTok Advertisement Technology Service with expertise in driving organic TikTok growth through ads powered by cutting-edge programmatic and AI technologies. With the effort and years of expertise of a dedicated team of advertising professionals and social media strategists, Influensly deeply understand the TikTok landscape and masterfully position content to captivate a desired audience. With an experience over two years, Influensly's promotional services become a helpful tool for any TikTok account aiming for enhanced visibility and growth. Influensly AI-driven platform empowers users to target specific niches, hashtags, countries and languages, ensuring a genuine and organic expansion of the TikTok presence. Additionally, users can effortlessly oversee their account progression with an intuitive and user-friendly growth dashboard. Adherence to TikTok's Terms of Service and an unwavering commitment to honesty fortify our approach. **Average Rating:** 4.9/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Influensly?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Influensly?** - **Seller:** [Influensly](https://www.g2.com/sellers/influensly) - **Year Founded:** 2010 - **HQ Location:** Limassol, CY - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 74% Small-Business, 26% Mid-Market #### What Are Influensly's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Ad Management (1 reviews) - Analytics (1 reviews) - Customer Support (1 reviews) - Easy Setup (1 reviews) **Cons:** - Expensive (1 reviews) - Plan Limitations (1 reviews) - Slow Loading (1 reviews) - Steep Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Influensly? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Influensly, simplifying audience discovery and enhancing content reach effortlessly. - Users appreciate the **precise audience targeting** of Influensly, enhancing their reach and effectiveness in ad management. - Users value the **insightful analytics** from Influensly, significantly enhancing their audience targeting and content reach. - Users praise the **responsive customer support** of Influensly for effectively resolving technical issues and enhancing user experience. - Users praise the **easy setup** of Influensly, quickly gaining new followers and reaping the benefits. **Cons:** - Users find the pricing model to be **steep** , which may deter potential users despite its impressive targeting features. - Users feel the **plan limitations** hinder flexibility, with packages not aligning well with their posting needs. - Users find the **slow loading** of the analytics dashboard frustrating, impacting their ability to access timely information. - Users find the **steep learning curve** challenging initially, but appreciate the eventual ease in using Influensly. #### What Are Recent G2 Reviews of Influensly? **"[Influensly is a great tool for advertising on TikTok.](https://www.g2.com/survey_responses/influensly-review-10386425)"** **Rating:** 5.0/5.0 stars *— Valeriia K.* [Read full review](https://www.g2.com/survey_responses/influensly-review-10386425) --- **"[Finding our audience in a precise and budget-friendly way](https://www.g2.com/survey_responses/influensly-review-10584101)"** **Rating:** 5.0/5.0 stars *— Darina L.* [Read full review](https://www.g2.com/survey_responses/influensly-review-10584101) --- ### 20. [Markopolo](https://www.g2.com/products/markopolo/reviews) Markopolo AI is an AI-powered revenue platform that helps B2C businesses grow by turning every website visitor into a personalized revenue opportunity. Instead of relying on static workflows and broad customer segments, Markopolo creates a dedicated AI sales agent for each individual visitor, understanding their behavior, intent, preferences, and timing to orchestrate a unique journey designed to convert. Powered by its behavioral intelligence layer, MarkTag, Markopolo captures and unifies every meaningful customer interaction, browsing patterns, hesitation signals, comparisons, device context, and engagement timing into a real-time behavioral profile. This intelligence enables Markopolo to generate personalized strategies for every visitor, deciding the optimal message, channel, and moment across email, SMS, WhatsApp, and voice. With Markopolo, businesses can: \* Orchestrate fully individualized customer journeys instead of segment-based campaigns \* Capture and unify behavioral data across sessions and channels \* Use AI to optimize messaging, timing, channels, and recovery strategies in real time \* Recover more abandoned revenue through relevance, not repetition By transforming behavioral data into actionable intelligence, Markopolo replaces one-size-fits-all automation with millions of autonomous AI revenue agents that continuously learn and adapt. The result is higher conversion rates, stronger engagement, and significantly improved revenue recovery without manual workflows or guesswork. Markopolo isn’t a marketing automation tool. It’s the AI revenue layer for modern commerce built to understand individuals, not averages. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Markopolo?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Markopolo?** - **Seller:** [Markopolo ai](https://www.g2.com/sellers/markopolo-ai) - **Company Website:** https://www.markopolo.ai/ - **Year Founded:** 2021 - **HQ Location:** Dover, Delaware - **LinkedIn® Page:** https://www.linkedin.com/company/markopolo-ai/ (70 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 73% Small-Business, 7% Mid-Market #### What Are Markopolo's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Simple (1 reviews) ### What Do G2 Reviewers Say About Markopolo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Markopolo, enjoying the quick start with its simple UI. - Users love the **ease of use** of Markopolo, thanks to its simple UI and quick startup process. #### What Are Recent G2 Reviews of Markopolo? **"[Markopolo as a plug and play for advertisers-- also good for reporting](https://www.g2.com/survey_responses/markopolo-review-8164140)"** **Rating:** 4.0/5.0 stars *— Mitch L.* [Read full review](https://www.g2.com/survey_responses/markopolo-review-8164140) --- **"[Easy to use and a great team to support](https://www.g2.com/survey_responses/markopolo-review-10953236)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/markopolo-review-10953236) --- ### 21. [Perion One](https://www.g2.com/products/perion-one/reviews) Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale. **Average Rating:** 4.0/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Perion One?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Perion One?** - **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b) - **Company Website:** https://www.perion.com/ - **Year Founded:** 2001 - **HQ Location:** New York - **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®) - **Ownership:** NASDAQ: PERI **Who Uses This Product?** - **Company Size:** 49% Mid-Market, 45% Small-Business #### What Are Perion One's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Automation (1 reviews) - Centralized Management (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **Cons:** - Data Inaccuracy (1 reviews) - Data Management (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Perion One? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Perion One, finding it simplifies their workflow and saves time. - Users appreciate the **automation features** of Perion One, enabling easy platform management and saving valuable time. - Users appreciate the **centralized management** of Perion One, streamlining their workflow and saving valuable time. - Users praise the **excellent customer support** of Perion One, enhancing their overall experience with the service. - Users value the **customization** aspects of Perion One, finding it essential for their daily operations. **Cons:** - Users experience **data inaccuracy** as the platform struggles to categorize information correctly despite proper naming conventions. - Users experience challenges with **data categorization** , as the platform struggles to classify tactics effectively despite naming conventions. - Users find Perion One to be **expensive** , as some options seem overpriced compared to the offered features. - Users experience occasional **data categorization inaccuracies** on Perion One, affecting their ability to analyze tactics effectively. #### What Are Recent G2 Reviews of Perion One? **"[Easy to Use & Customer Centric Platform](https://www.g2.com/survey_responses/perion-one-review-10732486)"** **Rating:** 4.0/5.0 stars *— Stelios K.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486) --- **"[Streamlines Work](https://www.g2.com/survey_responses/perion-one-review-7712988)"** **Rating:** 5.0/5.0 stars *— Maddy B.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988) --- #### What Are G2 Users Discussing About Perion One? - [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve) - [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for) ### 22. [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints. **Average Rating:** 3.7/5.0 **Total Reviews:** 93 **How Do G2 Users Rate Adobe Advertising Cloud?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Adobe Advertising Cloud?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 38% Enterprise, 35% Mid-Market #### What Are Adobe Advertising Cloud's Pros and Cons? **Pros:** - All-in-One (2 reviews) - Collaboration (1 reviews) - Comprehensive Tools (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) **Cons:** - Functionality Limitations (1 reviews) - High Competition (1 reviews) - Lack of Clarity (1 reviews) - Not Intuitive (1 reviews) - Poor Usability (1 reviews) ### What Do G2 Reviewers Say About Adobe Advertising Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **seamless integration** and collaboration features of Adobe Advertising Cloud, enhancing their workflow efficiency. - Users praise the **collaborative integration** of Adobe Advertising Cloud, enhancing productivity and file syncing across apps. - Users appreciate the **comprehensive tools** of Adobe Advertising Cloud, enjoying its integrated and efficient capabilities. - Users appreciate the **ease of use** of Adobe Advertising Cloud, highlighting its seamless app integration and collaboration. - Users love the **easy integrations** of Adobe Advertising Cloud, enhancing collaboration and streamlining workflow across apps. **Cons:** - Users find the **functionality limitations** of Adobe Advertising Cloud hinder community contributions compared to competitors. - Users find that Adobe Advertising Cloud has **high competition** , making it hard to create complementary apps compared to others. - Users find a **lack of clarity** in creating complements, making it harder compared to competitors. - Users find the **lack of intuitiveness** in Adobe Advertising Cloud frustrating, hindering their ability to create efficient complements. - Users find **poor usability** in Adobe Advertising Cloud, especially in creating complementary apps compared to competitors. #### What Are Recent G2 Reviews of Adobe Advertising Cloud? **"[A perfect package for cloud advertising services](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)"** **Rating:** 4.5/5.0 stars *— Stephanie H.* [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722) --- **"[Adobe is the most powerful creative ecosystem to work with](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)"** **Rating:** 5.0/5.0 stars *— Bairon P.* [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671) --- #### What Are G2 Users Discussing About Adobe Advertising Cloud? - [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts) - [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for) ### 23. [Orlo](https://www.g2.com/products/orlo/reviews) Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms. **Average Rating:** 4.4/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Orlo?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Orlo?** - **Seller:** [Orlo](https://www.g2.com/sellers/orlo) - **Year Founded:** 2013 - **HQ Location:** Birmingham, Midlands - **Twitter:** @HelloOrlo (7,097 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2819871/ (102 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Government Administration - **Company Size:** 55% Enterprise, 30% Mid-Market #### What Are Recent G2 Reviews of Orlo? **"[Importance of use of social media within community policing](https://www.g2.com/survey_responses/orlo-review-9598937)"** **Rating:** 5.0/5.0 stars *— Anna S.* [Read full review](https://www.g2.com/survey_responses/orlo-review-9598937) --- **"[Orlo - the time saving platform for content.](https://www.g2.com/survey_responses/orlo-review-8435106)"** **Rating:** 4.5/5.0 stars *— Lauren A.* [Read full review](https://www.g2.com/survey_responses/orlo-review-8435106) --- #### What Are G2 Users Discussing About Orlo? - [What is Orlo used for?](https://www.g2.com/discussions/what-is-orlo-used-for) ### 24. [vidtechy](https://www.g2.com/products/vidtechy/reviews) Grow Your YouTube Channel with VidTechy Your All-in-One YouTube Toolkit: From keyword Research to AI-Powered Channel Growth! Are you tired of spending hours optimizing your YouTube channel with little to no results? Vidtechy simplifies your optimization process, saving you time and effort. Our smart AI keyword research tool finds the right keywords to help channels of all sizes rank higher. It provides personalized keyword suggestions tailored to your channel's unique needs, making it easier to rank well even if your channel is new or has fewer subscribers. With Vidtechy, you can quickly discover the right keywords/topics to grow your audience. Focus on creating great content while Vidtechy handles all your YouTube SEO needs, saving you time and boosting your rankings, engagement, and growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 48 **How Do G2 Users Rate vidtechy?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind vidtechy?** - **Seller:** [Vidtechy](https://www.g2.com/sellers/vidtechy) - **Year Founded:** 2021 - **HQ Location:** Chennai, IN - **Twitter:** @vidtechy (6 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/80253336 (2 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Marketing and Advertising - **Company Size:** 98% Small-Business, 2% Enterprise #### What Are vidtechy's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Features (2 reviews) - Analytics (1 reviews) - Easy Creation (1 reviews) - Efficiency (1 reviews) **Cons:** - Dashboard Issues (1 reviews) ### What Do G2 Reviewers Say About vidtechy? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Vidtechy, benefiting from seamless integration and efficient tools for channel growth. - Users value the **powerful features** of Vidtechy, especially the accurate keyword explorer for YouTube growth. - Users appreciate the **insightful analytics** of Vidtechy, helping to effectively grow their YouTube channels. - Users love the **easy creation** tools of Vidtechy, making it a one-stop solution for YouTube channel growth. - Users praise the **efficiency** of VidTechy, highlighting its fast performance and seamless integration for YouTube success. **Cons:** - Users find that the **dashboard issues** result in a fractured experience that hinders overall usability. #### What Are Recent G2 Reviews of vidtechy? **"[Rocking the YouTube SEO World!](https://www.g2.com/survey_responses/vidtechy-review-11402825)"** **Rating:** 5.0/5.0 stars *— Shea O.* [Read full review](https://www.g2.com/survey_responses/vidtechy-review-11402825) --- **"[VidTechy has developed a comprehensive approach to optimize its YouTube project.](https://www.g2.com/survey_responses/vidtechy-review-11406758)"** **Rating:** 4.0/5.0 stars *— Lu A.* [Read full review](https://www.g2.com/survey_responses/vidtechy-review-11406758) --- ### 25. [Hunch](https://www.g2.com/products/hunch/reviews) Hunch is a creative performance platform that helps brands and agencies working with such brands to scale efficiently on paid social using AI-powered execution. By bridging the gap between creative, media, and insights, Hunch eliminates the manual overhead and complex setups that slow modern marketers down, allowing brands to overcome ad fatigue and scale their performance seamlessly across major social channels. 1️⃣ Scale creative production & speed up testing: Hunch's AI-powered Creative Studio offers scalable image and video capabilities. Our platform automatically removes backgrounds, combines top-performing UGC with product content, and enables localized video production at scale. Through advanced A/B testing and data-driven insights, brands can generate thousands of high-quality, personalized creatives quickly and use them across multiple platforms. 2️⃣ Put campaign management on autopilot: Our platform streamlines catalog management and enrichment while allowing the creation or automatic injection of produced creatives directly into existing campaigns on Meta. This automation accelerates campaign launches and saves valuable time for marketing teams, enabling rapid scaling across channels and markets. 3️⃣ Get Expert Service & Support: Hunch's team of top-tier industry experts provides unmatched assistance and strategic guidance, ensuring that even challenger brands receive the same level of support and dedication typically reserved for larger enterprises. Our focus on personalization, automation, and optimization helps drive faster revenue growth for all our clients. **Average Rating:** 4.5/5.0 **Total Reviews:** 49 **How Do G2 Users Rate Hunch?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Hunch?** - **Seller:** [Hunch](https://www.g2.com/sellers/hunch) - **Year Founded:** 2017 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/hunch-ads (72 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 45% Mid-Market, 45% Small-Business #### What Are Hunch's Pros and Cons? **Pros:** - Customer Support (7 reviews) - Time-saving (4 reviews) - Automation Efficiency (3 reviews) - Customer Engagement (3 reviews) - Advertising Management (2 reviews) **Cons:** - Slow Performance (3 reviews) - Data Inaccuracy (2 reviews) - Limited Templates (2 reviews) - Missing Features (2 reviews) - Time-Consuming (2 reviews) ### What Do G2 Reviewers Say About Hunch? *AI-generated summary from verified user reviews* **Pros:** - Users commend Hunch for its **outstanding customer support** , providing prompt assistance and effective solutions for agency needs. - Users praise Hunch for its **time-saving features** , significantly enhancing ad efficiency and reducing manual workload. - Users praise Hunch for its **automation efficiency** , enabling rapid campaign launches and seamless updates of creative variations. - Users value Hunch for its **outstanding customer engagement** , enhanced support, and significant improvements in ad performance. - Users value the **outstanding technical support** from Hunch, ensuring efficient ad campaign management and scaling. **Cons:** - Users experience **slow performance** with Hunch, leading to decreased engagement and frustration during campaign management. - Users report **data inaccuracy** in Hunch, leading to decreased performance and negatively impacting sales outcomes. - Users find Hunch's **limited templates** ineffective, leading to poorer performance compared to other advertising solutions. - Users find Hunch lacking in **essential features** , impacting performance and complicating campaign management and reporting. - Users find the **time-consuming nature of data syncing** with Hunch affects their overall productivity and efficiency. #### What Are Recent G2 Reviews of Hunch? **"[Hunch has transformed our ad operations through smart automation and outstanding support.](https://www.g2.com/survey_responses/hunch-review-11258759)"** **Rating:** 4.5/5.0 stars *— Rocío V.* [Read full review](https://www.g2.com/survey_responses/hunch-review-11258759) --- **"[Exceptional, Always-Available Support with Truly Unlimited Access](https://www.g2.com/survey_responses/hunch-review-13048562)"** **Rating:** 5.0/5.0 stars *— Jeroen W.* [Read full review](https://www.g2.com/survey_responses/hunch-review-13048562) --- #### What Are G2 Users Discussing About Hunch? - [What is Hunch used for?](https://www.g2.com/discussions/what-is-hunch-used-for) ## What Is Social Media Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Social Media Advertising Software? - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Social Media Advertising Software? ### What You Should Know About Social Media Advertising Software ### What is Social Media Advertising Software? Social media has transformed lives, opinions, and industries of all styles and sizes. Whether it’s a small online boutique or a booming business, there is incredible potential in adding social media advertising to a company’s plethora of marketing tools. When considering the addition of social media advertising software, buyers must think about the impact on digital strategy. This will open a business to a more diverse audience, increase trust, or reignite interest in products all from within the team.  Paid social tools were created to simplify messaging and attract customers. They can be enabled across blogs and many social media networks. There are some classic digital marketing tools, such as Facebook Ads, but social media advertising software opens up much more functionality and optimization.  Social media advertising platforms help manage marketing initiatives easily instead of spending extra time and resources on [social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies). Depending on the objectives, these tools can help plan or modify posts across multiple channels, help design eye-catching content, or integrate with certain types of [design software](https://www.g2.com/categories/design) to better share said content. Social media promotion software also helps businesses obtain analytical insights or improve CRM, optimize ad spend, and automate email marketing. There are plenty of options that help measure important KPIs and meet internal and external stakeholder’s goals. Much like social media itself, paid social tools are constantly evolving to better serve the needs of the business.  ### **What are the Common Features of Social Media Advertising Software?** When searching for the right software, buyers must consider their specific business goals. Below are the essential capabilities that will best complement social media ad strategy:  **Paid ad (social ad):** Placing ads in front of the right audience can make or break a digital strategy. These tools are primarily management tools that help place consumer-driven messaging, attractive templates, and promotion-centered ads across social networks. These ads are meant to be seen by potential customers, creators, and influencers. Paid social ads can be scheduled in batches or as one-offs and planned around events, releases, or seasonal campaigns.  Pricing will come into play per the demographic, location, and a few other factors, so users must measure the cost of the total ad campaign placements against the budget. Certain products are a better business choice than others and making these comparisons keeps stakeholder goals top of mind. **Built-in design tools:** When designing paid ad pieces, users can take advantage of the built-in tools. Most social media advertising software, if not all, have the option to upload a design; users must keep sizing and text placement in mind when choosing the creative. When deciding between static and video content, the latter is recommended since video content is known to garner more reach and impressions. Depending on the audience and user persona, the user may consider if a banner ad will convert better than a product shot in a 10-second promoted post.  **Audience targeting and retargeting:** To manage costs, it is imperative that an ad is seen by the desired customer. This makes social media targeting and retargeting features critical to finding the right audience. Creating a dynamic ad that’s focused on a specific consumer increases campaign success. These ads can be distributed across platforms to users that would be most interested in the product.  Targeting is a technique that uses demographic details, browser leads, and other factors to identify the perfect customer. On the contrary, retargeting means that the focus of a campaign is reigniting interest in people who have recently visited a site, searched for a product, or have had similar interactions. Since this is a more definitive approach to former users or customers, [retargeting software](https://www.g2.com/categories/retargeting) may be the best solution. Regardless of what method is chosen, both can ensure that success is front of mind while the customer is making their decision.  **Analytics:** Once the decision of which ad to post and where is made, the next step is deciding how to measure the results once the campaign is live. Ideally, the main metrics to watch is who is viewing the content and what actions they’re taking from it. Using analytics—usually a dashboard-like feature—helps marketers understand how content performs and confirms if the goal of the campaign has been achieved.  This data helps understand more about the target audience and what they react to. Measuring their reactions parallel to the campaign goals drives future strategy and direction. If a specific reporting function isn’t available in the product chosen, there is additional [social media analytics software](https://www.g2.com/categories/social-media-analytics) that can analyze a variety of different metrics.  ### What are the Benefits of Social Media Advertising Software? **Boosts brand reputation:** Social media usage has become so integrated into the consumer experience that it’s often the first place people go when vetting a brand. Paid social advertising can be used to legitimize brand presence in the marketplace, form a more trusted reputation, and offer a customized approach to the unique user.  **Offers versatility:** Due to the versatility of social media advertising, it becomes the perfect option for organizations of any size, regardless of industry. With content marketing, businesses can showcase the brand voice and value proposition through creative and clear methods, in addition to a variety of campaign strategies. For example, the goal can be a one-off campaign to showcase a new product or a streamlined approach of long-term targeted posts.  **Provides insights:** Paid social tools can not only implement ad campaigns but also offer insights based on the results. **Increases internal communication:** Once the target audience, goals, and strategy is defined, results can be achieved without the help of any agency. Running these campaigns in-house contributes to better internal communication surrounding execution and consistency that comes with team alignment. Knowing which directives to focus on and where the strengths and weaknesses lie makes for a better campaign. If there are reservations about an in-house approach, buyers may try consulting [marketing strategy agencies](https://www.g2.com/categories/marketing-strategy).  ### Who Uses Social Media Advertising Software? Social media advertising is used across small and large businesses, regardless of skill level or experience, these tools have options available for all types of users.  **Social media managers:** In most established or even emerging businesses there is usually a role dedicated to the business’s social media presence. Social media managers use this type of software to curate content or social media posts, thus forming customer relationships. Regardless of department size or skill level, some tools can be managed by one person at a time or entire teams. These tools can help with time management, campaign execution, and deliverable creation.  **Growth marketing specialists:** Growth marketing specialists are dedicated to getting new users to a website or social page and converting them to customers. They specialize in the acquisition and understanding of key demographics of an audience. They use paid social advertising tools for implementation, measuring results, and creating specific strategies to best reach the dictated key performance indicators (KPIs). They read the data and understand where to tweak campaigns across platforms to reach as many new customers as possible.  **Startup, small, and established business owners or managers:** Most startups or emerging businesses, can not afford agencies or six-figure budgets to help with their marketing needs. Such business owners use social media advertising tools as most are free to use and have intuitive resources for small businesses.  ### What are the Alternatives to Social Media Advertising Software? Some alternatives to social media advertising software remove the responsibility of social media management from in-house to specialized agencies and others focus more on tracking insights. Deciding which is right for specific business needs will be determined by goals, budget, and capacity.  [Social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies) **:** These services help businesses focus on the promotion of their brand or product on social media platforms. SMM companies are often used when businesses have an engaged audience online but are unable to produce converting content. SMM companies provide a variety of social media solutions like boosting presence, account management, and content creation. If the focus is less advertising and more engagement-based tools, these are a great choice.  [Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) **:** If a business wants to focus on understanding its audience, then social media monitoring software could be a great alternative. To better understand a strong base of users or the landscape of a market, using a social media monitoring tool (also called social listening) is the best bet. These products are used to track competitors, identify trending topics, and understand consumer sentiment. Social media monitoring software is great for brands with clear and ongoing marketing strategies and who are looking for a deeper understanding of the present to better plan for the future.  [Social media analytics software](https://www.g2.com/categories/social-media-analytics): Some teams find that they need no assistance with social media account management, but may need help to gather and interpret the data. All social media platforms have some type of analytics to help gather information on user's tendencies and practices. Social media analytics software helps grow businesses by focusing on the success of paid social campaigns. They measure metrics around brand awareness, engagement, and other data points to improve future success and customer experience down the line.  ### Challenges with Social Media Advertising Software While paid social tools come with many benefits, there are also some challenges. These types of software are complex when it comes to learning how much time to dedicate to it, how much use a tool like this will get, and what kind of results the team is hoping to achieve by integrating these products into a daily routine. When considering including social media advertising solutions, buyers must be sure to weigh in some of these potential challenges. **Reporting and customization** : Most of these products can report on how the campaign or one-off posts performed. Although, there can often be a disconnect when digesting it to direct strategy. The reporting feature will not provide solutions to problems and will only offer insights into what was done well and what needs improvement. **A lot of information all at once:** Social media promotion software provides information on traffic, content, analytics, and so on. First-time users may find it difficult to read and interpret this data or use this type of platform. The number of reports, upload criteria, clicks, etc., can be overwhelming at first. Tooltips, onboarding, and customer support for the product can help users understand how best to use this product.  **Price vs. value:** Normally these products will come with a basic package that will offer bare minimum tools for free. This is a simple and cost-effective solution. But oftentimes, a team will need to go beyond the basic package to achieve the results they’re looking for. It is important to evaluate exact needs before investing in these tools. Is it just SEO or hashtag competitor analysis, or an entirely comprehensive suite of tools? Once exact needs are decided along with budget and stakeholders’ approval is taken, social media advertising platforms will make a great addition to any marketers’ toolbox.   ### How to Buy Social Media Advertising Software #### Requirements Gathering (RFI/RFP) for Social Media Advertising Software Requirements should include offering the ability to upload and create social ads, being able to buy and launch campaigns on at least one social media platform, provide clear and effective workflows to manage trafficking ads, and be able to track key success metrics such as reach and conversion.  #### Compare Social Media Advertising Software Products **Create a long list** Buyers must start from the very beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the features that would be essential (such as, automation, real-time analytics, or content creation) and remove any products that don’t include those features. If there’s one specific thing from a product that others don’t have—but isn’t critical to the business goals—buyers can consider leaving that product behind to find one that checks all the boxes. It is recommended to check if these tools can integrate with other [social media marketing software](https://www.g2.com/categories/social-media-marketing) and [digital advertising platforms](https://www.g2.com/categories/digital-advertising) to ensure a full-circle approach to advertising a brand online.  **Create a short list** Once a main selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and make sure that these shortlist products meet all requirements important to the key business objectives. Once the options have been narrowed down, businesses should take into account reviews and objective third-party analysis. Potential mobile marketing campaign needs must be met too, and buyers should ensure that the product of choice will work across iOS and Android. This will help better identify an all-encompassing product. After this, there should be about two to three options that are under consideration for purchase.  **Conduct demos** For this type of software, there will be an option to take part in a free trial (usually ranging from a week to a month of use) that will help make the decision. Often after the trial period, vendors will include a tiered pricing plan that best suits the needs and size of a business.   Some options will even have a pop-up that encourages a prospective buyer to discuss a plan to purchase with a member of their sales team. This could lead to a demo where the sales team will walk through the product, but buyers must keep in mind that most social advertising software will either have an account manager or an internal onboarding team that will help answer questions too.  #### Selection of Social Media Advertising Software **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders (immediate manager or department head) must be included in this purchase. They will be the ones directing the strategy, and in order to collaborate effectively they will need to have visibility over cost and implementation. Smaller teams (startups or new businesses) must evaluate why they need the software and how it will help them achieve their business goals.  **Negotiation** Most of these products won’t require negotiation but that doesn’t mean buyers should compromise on features, add-ons, services. If there is a specific feature that might cost extra but will garner better results, buyers should consider it. It is also important to look for any opportunities to get discounts or contract riders that would benefit the contract length. Before making the final decision, buyers must go over the details with the team to ensure a confident purchase of any specific social media advertising software.  **Final decision** This decision to purchase should be made with team goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical. It should be based on the digital advertising needs of the business.  ### Social Media Advertising Software Trends **Transparency** Paid social advertising should be reflective of not only the brand but also the company behind it. Users must leverage a social media advertising platform to showcase exactly what the business does in order to further prove trust to the customer. Misleading them or overpromising capabilities is the fastest way to lose customers. It is important to evaluate what the business stands for, what makes it different in this industry, and why should a customer go with this specific product instead of the other one. **Customer-first content** Knowing the specific target audience determines the type of content that’s going to be created and promoted with social media advertising. With customer-first content, there is a higher chance of conversion and retention. Engaging content makes the customer feel that they’re being seen. This builds trust between the two parties and eventually leads to loyalty. A way to create customer-first content is by knowing what type of content the target demographic will respond to. Short-form content and entertaining videos would work for generation-z clientele. For generation-x and above, static and clickable ads work best. No matter the industry, there are proven methods of acquisition that will be successful.  **Diversifying platforms** Businesses should use diverse social media platforms to reach a wider range of demographics. Businesses should take stock of where their target market is online in order to make an educated buyer-focused choice. Social media advertising is still a relatively new playing field and there’s no one right or wrong way to be successful with it. But knowing where the ideal customers are and how to reach them is a step in the right direction.