Social Media Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Social media advertising software helps companies advertise on social media sites such as Facebook, Twitter, and LinkedIn. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Social media advertising software makes it easy for businesses to tap into the massive audiences on social media sites. Social media advertising includes both first-party and third-party platforms. First-party platforms are those offered by the social media site directly, giving advertisers direct access to the sites' ad offerings, and are typically used by small and mid-market businesses or those new to social media advertising. Third-party platforms integrate with social networks and typically offer more streamlined workflows, better scalability, and access to more than one social network. Social media advertising functionality may be offered through a single best-of-breed product, or bundled into a cross-channel platform that may also possess capabilities for search, display, mobile, or video advertising.
To qualify for inclusion in the Social Media Advertising category, a product must:
The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attra
Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com
Find new customers. Increase sales.
ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu
Smartly.io automates every step of social advertising to unlock greater performance and creativity. With over $2B annual ad spend, we partner with the world’s leading brands to drive greater performance. Our platform enables Creative and Performance teams to collaborate, produce, test and launch the best performing ads. With Smartly.io you can close the loop between planning, creating, launching and learning. You are able to move fast to scale creative testing and run your whole advertising in
WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows
Build your presence, establish relationships, reach the people that matter most on LinkedIn.
Get your Tweets and your account in front of more people who are interested in your business.
Constant Contact helps small businesses, nonprofits, and individuals dream smarter with all the tools they need to market their ideas, build a professional brand online, attract customers, and sell more products. - Email Create professional emails, find new customers, and drive sales for your business. - Websites Get a custom-designed website in just minutes with our intelligent Website Builder. - Stores Open your online store and start selling in a few simple steps. Setup is free. - Domains
Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.
The AdRoll e-commerce marketing platform empowers D2C brands to deliver the consistent, personalized, cross-channel experiences vital to lasting customer relationships. Our machine learning engine makes a trillion decisions a day, so you can focus on strategic, creative work and grow faster, using the resources you have today. Our platform combines your customer data and ours from every point, giving you the entire bird’s-eye view of each customer’s habits, with continuous measurement and attrib
Scope is the leading Closed Ecosystems Platform (CEP) for marketers to gather intelligence and drive business outcomes. The world's leading brands trust Scope to surface insights about their most valuable consumers and activate them across screens. With more than $2 billion in annualized advertising spend running through the platform, Scope bridges linear television, streaming video, digital commerce, and social media. Scope is part of the Mediaocean product portfolio. Visit https://www.4cinsigh
Reddit Ads gives you the opportunity to directly reach Reddit users. You can target passionate communities that are relevant to your brand. You can tell your story whether it’s starting a conversation or selling products. You can be certain that your brand is safe and your ads reach the most relevant audience. Our platform is best fit for businesses looking to drive direct response.
ROI Hunter helps e-commerce companies become more profitable by providing them with technology and professional guidance to achieve positive ROI from the early stages of cooperation. We have built a Product Marketing Platform (PMP) to connect the product, campaign, and other first-party data to give marketers insights into campaign performance across distinct channels with the additional context of their impact on products that are or could be promoted. Our platform can capture Google Shopping
Madgicx provides an all-in-one advertising platform, which allows marketers to automatically manage and optimize their ad campaigns on Facebook and Instagram. The platform offers optimization strategies backed by AI technology.
MAXIMIZE SALES. SEE AN AVERAGE OF 13X ROAS. Trusted by over 20,000 marketers around the globe, Criteo Dynamic Retargeting utilizes the world's largest open shopper data set and machine learning to serve up the most relevant ads in real-time. We see 75% of the world’s active online shoppers every month and $800B in annual ecommerce sales. We combine that big data with super-smart, shopping-focused AI. 15 years of research and testing have resulted in state-of-the-art AI that delivers hyper-relev
SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless
OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.
Launch entire Facebook campaigns in seconds. EXOD.ai let's you launch entire Facebook Ad Campaigns in seconds by generating the targeting for you, for any vertical in the world! Choose from millions of creatives to create your campaign.
Unified delivers comprehensive paid social advertising solutions at scale. Expert services paired with best-in-class technology will maximize paid social investments. USuite Pro is a complete social advertising solution created for media execution with a focus on performance. Our team of industry leading experts, use the most advanced operations platform to manage, execute and deliver the best results. We deliver true insights through our purpose-built platform. Our team will continuously pro
Advertising Studio let’s you activate your CRM data in Salesforce to securely and powerfully reach your customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across all digital advertising. Enhance your email marketing goals with advertising and coordinate campaigns with social, mobile, sales, and customer service efforts. Create advanced campaigns and creative variations with sophisticated targeting and optimize them at scale with just a few cli
upRive is a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves your Facebook marketing results.
Bidalgo enables marketing teams to up-level their campaign management and creative optimization across channels. Our AI-powered SaaS platform helps marketers drive growth by streamlining campaign management workflows, taking insights-driven decisions and optimizing, analyzing and producing ad creatives at scale.
The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.
AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & c
Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting
Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our ma
RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for m
Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per cl
Paragone.ai is an all-in-one digital marketing platform for sophisticated advertisers. We are dedicated to helping brands streamline their advertising activities across an evolving digital world with ease and transparency. Our solution is a cutting-edge platform that automates and optimizes all online ad campaigns in one place. Paragone.ai is an official partner of major networks including Facebook, Instagram, Google, Snapchat, TikTok, Twitter and Pinterest.
Social Media Advertising Software Features
Across this software category, you will find products with different sets of features and with different strengths or weakness when it comes to social marketing. The following are some of the primary capabilities you should consider when considering implementing this technology in your marketing department.
Social ads — The central use case for these management tools is to place clean, attractive ads or promoted posts on social networks to be seen by potential customers and influencers. When it comes to social media scheduling, ads can be automated or individually scheduled with a post planner based on your company’s preferences. When considering a certain channel or ad type, these platforms can provide updated price quotes based on the specifications of different sites. You can then measure these prices against your advertising budget, sometimes from right within the platform, to help make the best decisions for your business. Then when it comes time to design ads, you can use the ad builder tools provided in certain products. You can choose to import your ad designs onto the platform if there are no included designing features or you already have the perfect ad created and saved.
Each social network has its own unique advertising options, and not all third-party platforms can support every kind of option. For example, Facebook has a variety of different banner ad options, as well as a handful of options for promoted posts. Some platforms can only buy and manage the banner ads, while others will allow an advertiser to pay for promoted posts as well. When considering products in this category, it helps to have a clear understanding of the ads you can buy through a platform and whether those are sufficient for your needs.
Targeting and retargeting — Social media marketing can be a pricey affair, and you may only have limited chances to get it right and be seen by the ideal audience. Dynamic ads created with certain products can be strategically distributed to those users most likely to benefit from your product, based on their browsing history, demographics, and other details. This process is referred to as targeting. Retargeting, on the other hand, allows you to push ads onto the feeds of users who have recently visited your site, searched for a certain product, or purchased something from your business or a related company. This is an excellent way to capture your target audience at pivotal moments in their shopping journey and ensure your brand remains in their line of sight when they are considering their options.
In addition to targeting social media users who are potential customers, you might consider seeking out influencers to help promote your brand. To do this, you might consider a media and influencer targeting software to complement your own campaigns on social media platforms. These platforms can point you in the direction of social influencers with large followings who would be logical choices to reshare your content or create unique content that mentions your product. Influencers have an immense power in the connected age, and the right mention of your product can be a game-changing moment in your marketing efforts and company success as a whole. An influencer search can help connect you with these individuals regardless of their location in the world.
Analytics — Placing your company’s posts in front of users is only half the battle. Once your social marketing campaign is live, you will want to closely follow the action, such as how many people view your ad, click on your ad, or make a purchase because of an ad. Analytics tools help social media marketers measure all the relevant performance metrics for single pieces of content or the advertising campaign as a whole. This data can be extremely valuable for determining what works, what doesn’t, and refining your entire strategy moving forward. For any bits of reporting that are not included in your chosen software, you should consider investing in social media analytics software or a similar tool, so you can analyze your social presence from all angles and use this information to improve your company processes. A comprehensive effort to collect and understand this data will ensure that your company remains in tune with your audience and maximizes its opportunities on these social platforms.
Additional Social Media Advertising Software Features
Cross-channel capabilities — Many third-party social media advertising tools are also considered cross-channel advertising platforms, meaning they can manage ads across three or more advertising channels. These are beneficial for serving ads across the entire online advertising landscape. To see cross-channel products and buying considerations for these tools, please visit our cross-channel advertising software category.
Integrations — Social media advertising platforms need to integrate with a number of other software tools for purposes such as digital analytics, marketing automation, data management, social media management, or social analytics, to name a few. Many companies, especially agencies, will also likely use numerous advertising platforms in tandem. Ensure that the social media advertising tool you choose can integrate with existing software to avoid any potential data loss or inaccuracy.