Best Social Media Advertising Software

Social media advertising software helps companies advertise on social media sites such as Facebook, Twitter, and LinkedIn. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Social media advertising software makes it easy for businesses to tap into the massive audiences on social media sites. Social media advertising includes both first-party and third-party platforms. First-party platforms are those offered by the social media site directly, giving advertisers direct access to the sites' ad offerings, and are typically used by small and mid-market businesses or those new to social media advertising. Third-party platforms integrate with social networks and typically offer more streamlined workflows, better scalability, and access to more than one social network. Social media advertising functionality may be offered through a single best-of-breed product, or bundled into a cross-channel platform that may also possess capabilities for search, display, mobile, or video advertising.

To qualify for inclusion in the Social Media Advertising category, a product must:

  • Offer tools for uploading or creating social ads
  • Be able to buy and serve social ads on at least one social media site
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics reach, conversions, and ROAS
G2 Grid® for Social Media Advertising
High Performers
Market Presence
Star Rating

Social Media Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Social Media Advertising Software

Results: 80
G2 takes pride in showing unbiased ratings on user satisfaction. G2 does not allow for paid placement in any of our ratings.
Results: 80
Filter Results
Filter by:
Sort by
Star Rating
Sort By:

    Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from community organizations to Fortune 100 companies - trust Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

    (200)4.4 out of 5
    Optimized for quick response
    Optimized for quick response

    HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful inbound marketing campaigns that make people interested in your business and happy to be your customer.

    WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute PPC Work Week, make the suggested changes, and get on with running your business. WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you. In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.

    Build your presence, establish relationships, reach the people that matter most on LinkedIn.

    Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

    Get your Tweets and your account in front of more people who are interested in your business.

    4C is global marketing technology company that delivers a unified platform for audience discovery, media execution, and performance analysis. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Amazon, Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines.

    Criteo Dynamic Retargeting
    (45)3.7 out of 5
    Optimized for quick response
    Optimized for quick response

    OVERVIEW Trusted by 18,000 marketers worldwide, Criteo Dynamic Retargeting delivers the right ad at the right moment in the shopper journey. Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. With Criteo, you can re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies. FEATURES • Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of premium publishers and partners • Generate new sales by predicting additional products or items of interest • Reliably link shoppers across devices, browsers, and apps so they engage seamlessly with the most relevant products to them • Boost engagement through patent-pending Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads • Track performance with real-time campaign reports • Know that your data is maintained with the highest levels of security and privacy, following industry best practices, standards, and regulations – including GDPR

    Advertising Studio let’s you activate your CRM data in Salesforce to securely and powerfully reach your customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across all digital advertising. Enhance your email marketing goals with advertising and coordinate campaigns with social, mobile, sales, and customer service efforts. Create advanced campaigns and creative variations with sophisticated targeting and optimize them at scale with just a few clicks across Facebook, Instagram, Twitter, LinkedIn and Mobile.

    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

    AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more. - With AdStage Join, marketers can automatically connect their paid search and paid social data to web analytics and conversion data, to prove ROAS without spreadsheets full of VLOOKUPs. -NEW - With AdStage for Google Sheets, you can pull into Google Sheet all your cross-channel advertising data in seconds, at any granularity, across multiple accounts, with one query.

    Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.

    Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per click. These unique high frequency algorithms are proven to be 3 times more likely to spend clients’ full daily budget, without going over. More than half our customers see a 22% conversion lift and 10% CPA decrease.* *Based on Acquisio 2017 Performance Report

    Marin Software
    (90)4.0 out of 5
    Optimized for quick response
    Optimized for quick response

    Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.

    Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our machine-learning algorithms and cutting edge AI, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands.

    Using AdEspresso by HootSuite, customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.

    Optimized for quick response

    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.

    Facelift Cloud
    (10)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    With over 250 employees and 2,000 customers, Facelift is the worldwide leading social media marketing technology provider. With Facelift Cloud, Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, Twitter etc.) and provides all components for social media marketing at an enterprise level. Facelift Cloud is ISO 27001 certified and provides a maximum of data security as it is fully hosted in Europe/Germany.

    Orlo is a complete online engagement ecosystem that enables hundreds of leading brands and thousands of users to be there instantly and effectively when their customers need them most, creating powerful customer experiences and positive emotions that influence behaviour, at scale. The Orlo ecosystem enables brands to move seamlessly across multiple online channels - just like customers do - turning your audience into advocates, social connections and web visitors into customers, and encourage those that matter to see online as the best way to talk to you.

    Atlas is an ad serving and measurement platform that is based on data from real people and real actions.

    WHY SHOULD FASTTONY BE YOUR SUPERPOWER is a dedicated application that enables support for promotion and sales through Facebook and Instagram. is the only tool offering non-standard formats of posts and ads. With less than a year on the market powers Facebook based campaigns for over 4.5 thousand users in over 80 countries. Our solution is a perfect fit for small and medium size businesses as well as international and domestic marketing agencies and media houses. WHAT SUPERPOWERS DO WE OFFER? WEATHER CONTROLLED ADS Automatically launch and pause a campaign depending on the weather conditions. Advertise gloves when it starts to snow or pain medicine whenever the pressure is rising. Your only limit is your creativity! Multiple methods of settlements (CPA, CPM, oCPM, Local Awareness) Unlimited post formats: standard, video, Carousel, Lead Ads Any location Any weather conditions (temperature, pressure, rain, clouds) LEAD ADS AND INTEGRATION Generate leads directly from Facebook and manage them in just a few seconds thanks to many system integrations with the most popular tools for managing contacts, e-mail campaigns or SMS campaigns. e-mail marketing: GetResponse, FreshMail, MailChimp, Active Campaign. CRM: ZOHO, BMBY, PipeDrive, My Base Click Meeting, SalesMANAGO, SMS API and 42 other integrations CREATE POSTS DIRECTLY FROM OUR TOOL Create dark posts and regular posts inside of Thanks to our solutions you will be able to create Carousel posts, edit photographs and use over 40 call to action buttons, automatically and with ease. 14 post formats 40 CTA buttons Carousel video, lead ads, panoramic Photo editor FACEBOOK PLUGINS Thanks to plugin system you will be able to launch advanced advertising options in just a few seconds – from implementing a remarketing pixel to automatically creating product posts. Remarketing Plugin Dynamic Product Ads Plugin Facebook Chat plugin Top Fans Plugin AUTOMATION AND ADVANCED CREATIONS TESTS Stop a campaign automatically after reaching your target. Conduct real A/B tests, in which one group assesses the quality of a few creations. Direct the campaign to groups with a number of common interests and not just one fullfilled condition. Optimize your activities with built-in hints. Start/pause a campaign when you reach your goal. A/B tests and split tests. Suggestions for target groups and rates. Targeting several interests at the same time. MOBILE APP Use our mobile app and manage your campaigns on your smartphone or tablet. Enable or disable campaigns, change your bids, edit the target group.... on any one of your advertising accounts. Available on Android and iOS. Full campaign management. PIN protected. ADVANCED LOOKALIKE AUDIENCE Create Lookalike Audience based on a specific set of ads, the data on the conversion, your fans or even your video viewers. Check the possibilities: Lookalike by custom audience Lookalike by campaign/ad set Lookalike by conversion data Lookalike by fans Lookalike by video views CONTENT MONITORING React only in key situations. Our system will notify you when someone uses the defined keywords in the commentary. It will react to it, thanks to a predefined set of rules. The whole operation takes only 20 seconds, and can lead to one of three actions: Automatically hide or remove the post. Automatically remove the post and ban the user. Auto-reply to a question or a comment. FACEBOOK LIVE API Our tool offers you the ability to stream your desktop directly to Facebook groups, someones wall or your own wall. Users get the opportunity to conduct webinars on Facebook. Use this to showcase your product or a service to a specific group on Facebook or teach users about your product by conducting live webinars. This new feature is available only through and as many of our features is limited only by your imagination :) Try and feel like a superhero.

    Needls. is the easiest and most effective way to advertise on Facebook, Twitter and Instagram. Using Data Science and Artificial Intelligence, needls is able to create, target and optimize advertising campaigns automatically, 24/7.

    Perfect Audience is an enterprise-class, self-serve platform for cross-channel retargeting that enables marketers to create, manage, and optimize their retargeting campaigns across Facebook, Twitter, and the Web. Unlike other retargeting platforms, Perfect Audience offers transparent reporting, powerful list segmentation options, and Partner Connect, the first partner retargeting marketplace, giving marketers all the tools they need to drive incremental ROI.

    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

    Liquidus is a digital marketing company specializing in the creation and distribution of video ads.

    Nanigans empowers in-house marketing teams to profitably grow revenue through cross-channel advertising. More than $600M in annualized ad spend is managed through Nanigans software by marketers worldwide who rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Offered as Software-as-a-Service, Nanigans features cross-channel programmatic media buying, incremental revenue optimization, and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, London, and Singapore.

    SnapWidget is a set of interactive Instagram, Twitter and 500px widgets designed to supercharge your website. SnapWidget lets you display your Instagram, Twitter and Facebook content on your website or blog.

    SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit

    Adaptly is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network.

    Unified helps marketers make informed and impactful decisions with the industry’s only business intelligence platform purposely designed for social advertising. With experience collecting and enriching over $4 billion dollars of social investment data, Unified is passionate about providing Fortune 2000 brands and agencies greater transparency into their many teams, tools and strategies. The Unified Platform and service teams are specifically built to ensure data quality, optimize investments and answer critical business questions. Unified has offices in Atlanta, Austin, Los Angeles, New York City and San Francisco.

    Powering Beautifully Effective Ads - automates every step of social advertising to unlock greater performance and creativity.

    ToneDen is a simple and self-serve platform for automating social marketing and advertising.

    TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control.

    Adtegrity delivers online advertising solutions through the use of display, mobile and video ads.

    Ampush gets advertisers the best results on Facebook and Twitter. Our fully-managed advertising solutions combine powerful software with human insights and execution to achieve business goals across the entire customer lifecycle. Ampush is based in San Francisco with offices in Chicago and New York.

    Bench provides the first all-in-one automated solution for managing and analyzing cross-channel programmatic campaigns.

    Catvertiser is a special optimisation tool, which helps Facebook users to run and manage their Facebook campaigns effectively. It is a self-service SaaS platform that allows you to create, run, manage and optimise your campaigns on Facebook in the most efficient way to deliver your business goals. With Catvertiser you will be able to test different variants of your creative, set a very specific target audience, bulk upload, schedule your campaign by time and day and other features. Moreover, you can reduce the cost of your Facebook ad campaigns by using CPA bidding model, as well as track and manage your performance and results via Google Analytics integration option. Some new features will help you to prepare, adjust and check your images to meet 20% rule. It also offers managed service for those who would like their campaigns being created and optimized by the team of professionals.

    GrowMobile a cross-network fully-managed and self-serve mobile advertising platform.

    Automate your workflow, activate your data and simplify your campaign execution across social.

    MakeMeReach is a social advertising platform that helps brands and advertisers create, manage and optimize marketing campaigns on social channels.

    Best in class customer content marketing platform. Enables high growth retailers to capture and showcase all types of customer content including ratings, reviews, profiles, photos, videos, questions, answers and comments.

    Comprehensive display advertising and retargeting solutions.

    Facebook Ads rules by Reveal automate your ad optimization routine 24/7. Reveal automatically calculates ROAS and tracks CPA and other standard metrics via Facebook Pixel to optimize ads according to custom rules created by you: Pause or boost ads, adjust budgets and bids as often as every 15 minutes. Get alerts via email or Slack when a rule is triggered or when a specific benchmark is achieved. Also: Cross-platform performance reports via email or Slack on Google Analytics, Google AdWords, Mailchimp and more

    A premium Facebook ads management and optimization service available to top agencies and enterprises worldwide.

    SocialCode combines audience data, insights, creative and measurement to drive superior performance for our clients. Our technology is purpose-built for digital. When combined with our expert teams, we unlock precise targeting of our client's best customers and prospects to maximize ROI. SocialCode's Audience Intelligence Platform (AIP) is an end-to-end identity solution that delivers an audience-first approach by empowering brands to safely use their first-party data for analysis, segmentation, activation, optimization and reporting to drive marketing performance at scale.

    Xaxis is a global digital media platform that programmatically connects advertisers to audiences.

    Adquant is a social and mobile advertising software platform empowering gaming and app developers.

    Aitarget's Artificial Intelligent Assistant is a social media marketing solution that helps advertisers to create, measure and automate their Facebook and Snapchat ad campaigns explicitly, effectively and efficiently through machine learning. It supports creating personalised videos at scale, advanced measurement and optimisation, easy Facebook and Instagram ad comments moderation and more.

    Learn More About Social Media Advertising Software

    Latest Social Media Advertising Articles