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Social Media Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Social Media Advertising Software

Social media advertising software helps companies advertise on social media sites such as Facebook, Twitter, and LinkedIn. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Social media advertising software makes it easy for businesses to tap into the massive audiences on social media sites. Social media advertising includes both first-party and third-party platforms. First-party platforms are those offered by the social media site directly, giving advertisers direct access to the sites' ad offerings, and are typically used by small and mid-market businesses or those new to social media advertising. Third-party platforms integrate with social networks and typically offer more streamlined workflows, better scalability, and access to more than one social network. Social media advertising functionality may be offered through a single best-of-breed product, or bundled into a cross-channel platform that may also possess capabilities for search, display, mobile, or video advertising.

To qualify for inclusion in the Social Media Advertising category, a product must:

Offer tools for uploading or creating social ads
Be able to buy and serve social ads on at least one social media site
Provide workflows for effectively managing and trafficking ads within the platform
Track key success metrics reach, conversions, and ROAS

Top 10 Social Media Advertising Software

  • HubSpot Marketing Hub
  • Mailchimp All-in-One Marketing Platform
  • Facebook
  • Smartly.io
  • ActiveCampaign
  • WordStream
  • Twitter Ads
  • LinkedIn
  • Constant Contact
  • AdRoll

Compare Social Media Advertising Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(6,392)4.4 out of 5
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Entry Level Price:$0

HubSpot is a leading growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful in

(4,391)4.4 out of 5
Entry Level Price:$0

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

(1,014)4.2 out of 5

Find new customers. Increase sales.

(418)4.4 out of 5
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Smartly.io automates every step of social advertising to unlock greater performance and creativity. With over $2B annual ad spend, we partner with the world’s leading brands to drive greater performance. Our platform enables Creative and Performance teams to collaborate, produce, test and launch the best performing ads. With Smartly.io you can close the loop between planning, creating, launching and learning. You are able to move fast to scale creative testing and run your whole advertising in

(6,454)4.6 out of 5
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Entry Level Price:$9 Per Month - Paid Yearly

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

(913)4.5 out of 5

WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows

(188)3.8 out of 5

Get your Tweets and your account in front of more people who are interested in your business.

Build your presence, establish relationships, reach the people that matter most on LinkedIn.

(4,402)3.9 out of 5
Entry Level Price:Starts at $20 (per month)

Constant Contact helps small businesses, nonprofits, and individuals dream smarter with all the tools they need to market their ideas, build a professional brand online, attract customers, and sell more products. - Email Create professional emails, find new customers, and drive sales for your business. - Websites Get a custom-designed website in just minutes with our intelligent Website Builder. - Stores Open your online store and start selling in a few simple steps. Setup is free. - Domains

(447)3.9 out of 5
Entry Level Price:$0

The AdRoll e-commerce marketing platform empowers D2C brands to deliver the consistent, personalized, cross-channel experiences vital to lasting customer relationships. Our machine learning engine makes a trillion decisions a day, so you can focus on strategic, creative work and grow faster, using the resources you have today. Our platform combines your customer data and ours from every point, giving you the entire bird’s-eye view of each customer’s habits, with continuous measurement and attrib

(1,004)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

(256)4.1 out of 5

Scope is the leading Closed Ecosystems Platform (CEP) for marketers to gather intelligence and drive business outcomes. The world's leading brands trust Scope to surface insights about their most valuable consumers and activate them across screens. With more than $2 billion in annualized advertising spend running through the platform, Scope bridges linear television, streaming video, digital commerce, and social media. Scope is part of the Mediaocean product portfolio. Visit https://www.4cinsigh

(32)4.1 out of 5

Reddit Ads gives you the opportunity to directly reach Reddit users. You can target passionate communities that are relevant to your brand. You can tell your story whether it’s starting a conversation or selling products. You can be certain that your brand is safe and your ads reach the most relevant audience. Our platform is best fit for businesses looking to drive direct response.

(211)3.8 out of 5
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MAXIMIZE SALES. SEE AN AVERAGE OF 13X ROAS. Trusted by over 20,000 marketers around the globe, Criteo Dynamic Retargeting utilizes the world's largest open shopper data set and machine learning to serve up the most relevant ads in real-time. We see 75% of the world’s active online shoppers every month and $800B in annual ecommerce sales. We combine that big data with super-smart, shopping-focused AI. 15 years of research and testing have resulted in state-of-the-art AI that delivers hyper-relev

(50)4.9 out of 5
Entry Level Price:from $49/mo

Madgicx provides an all-in-one advertising platform, which allows marketers to automatically manage and optimize their ad campaigns on Facebook and Instagram. The platform offers optimization strategies backed by AI technology.

(36)4.9 out of 5
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ROI Hunter helps e-commerce companies become more profitable by providing them with technology and professional guidance to achieve positive ROI from the early stages of cooperation. We have built a Product Marketing Platform (PMP) to connect the product, campaign, and other first-party data to give marketers insights into campaign performance across distinct channels with the additional context of their impact on products that are or could be promoted. Our platform can capture Google Shopping

(132)4.0 out of 5
Entry Level Price:$499 per month

OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.

(123)4.3 out of 5
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SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless

Advertising Studio let’s you activate your CRM data in Salesforce to securely and powerfully reach your customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across all digital advertising. Enhance your email marketing goals with advertising and coordinate campaigns with social, mobile, sales, and customer service efforts. Create advanced campaigns and creative variations with sophisticated targeting and optimize them at scale with just a few cli

(24)3.9 out of 5

Unified delivers comprehensive paid social advertising solutions at scale. Expert services paired with best-in-class technology will maximize paid social investments. USuite Pro is a complete social advertising solution created for media execution with a focus on performance. Our team of industry leading experts, use the most advanced operations platform to manage, execute and deliver the best results. We deliver true insights through our purpose-built platform. Our team will continuously pro

(51)4.7 out of 5
Entry Level Price:$25/month

upRive is a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves your Facebook marketing results.

(43)4.5 out of 5
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Bidalgo enables marketing teams to up-level their campaign management and creative optimization across channels. Our AI-powered SaaS platform helps marketers drive growth by streamlining campaign management workflows, taking insights-driven decisions and optimizing, analyzing and producing ad creatives at scale.

(94)4.3 out of 5
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Entry Level Price:Starting at $149 per month

AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & c

(85)3.7 out of 5

The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

(446)3.9 out of 5
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Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting

(18)4.3 out of 5
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MakeMeReach is an all-in-one digital marketing platform for sophisticated advertisers. We are dedicated to helping brands streamline their advertising activities across an evolving digital world with ease and transparency. Our solution is a cutting-edge platform that automates and optimizes all online ad campaigns in one place. MakeMeReach is an official partner of major networks including Facebook, Instagram, Google, Snapchat, TikTok, Twitter and Pinterest.

(256)4.0 out of 5

Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our ma

(76)3.8 out of 5

Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per cl

(13)3.7 out of 5

(118)3.9 out of 5
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MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the e

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Check out the G2 Grid® for the top Social Media Advertising Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
HubSpot Marketing Hub
Unified
Constant Contact
ActiveCampaign
WordStream
Marin Software
Salesforce
AdRoll
Kenshoo
Perfect Audience
Semrush
Adobe Advertising Cloud
Criteo
MediaMath
Amobee DSP
Atlas
Acquisio
LinkedIn
Facebook
Twitter Ads
Mediaocean Scope
Facelift Cloud
needls.
AdStage
Naytev
OutboundEngine
FastTony.es
MakeMeReach
SOCi
Bidalgo
RollWorks
AdEspresso by Hootsuite
Sprinklr Modern Advertisingv
Smartly.io
Orlo Social Marketing
reddit
Madgicx
ROI Hunter
Mailchimp All-in-One Marketing Platform
upRive
Market Presence
Satisfaction

Learn More About Social Media Advertising Software

What is Social Media Advertising Software?

There is no denying the staying power and widespread impact of social media. Social media platforms are among the top-visited websites and most-used mobile applications year after year, with worldwide membership continually rising. These channels are where people of all ages interact, share their ideas, and spend much of their free time. For millions of users, it is also where they find new brands or form a closer relationship with their favorite companies. Advertising on social media channels allows companies of all kinds to capitalize on this opportunity and reach the most diverse, engaged audience possible. Depending on your company and target audience, social media campaigns can be a smart addition to your marketing strategy or even the cornerstone of your advertising efforts.

With social media management tools and advertising platforms, brands can steer their social media marketing initiatives without the need for outsourcing and hiring social media marketing companies. The tools in this category can help users price out, schedule, and modify paid posts through one or more social profiles. In some cases, these platforms can also assist with designing social ads, and in other cases they will integrate with design software so users can upload their latest ad designs to be shared as social content. The capabilities and integrations of these products are constantly evolving along with the media platforms themselves. If you are considering a social networking campaign for your business, you should research the diverse solutions in this category and find the right software for your company’s specific needs and goals. Products in this category can offer features of or integrate closely with other social media marketing software and digital advertising platforms to form a complete in-house toolkit for advertising your business online.

Key Benefits of Social Media Advertising Software

  • Determining the cost and deployment options for social media marketing efforts on one or more social media platforms
  • Scheduling and placing social advertisements and/or promoted posts into the feeds of your target audience
  • Helping to measure the success of specific posts with included features or integrations with other tools
  • Redirecting interested users to your company’s website or online store so they can inquire about and purchase the goods or services being advertised

Why Use Social Media Advertising Software?

More than three billion people are active users on one or more social media tools. That number shows no sign of slowing—on the contrary, people are integrating social media profiles more into their daily lives, selling and buying products directly through these platforms and using them as trusted sources for content and brand discovery. Millions of businesses are taking to social media management to supplement, and perhaps in lieu of, standard websites or other listings. What began as a basic way for people to connect is now a fully legitimate revolution in how humans—and organizations—operate.

Each business demands a unique marketing approach based on their offering, their brand voice, and their circumstances (e.g., location, customer base). For those businesses with some social component, or those planning to get involved, media management tools such as social media advertising platforms can enable far-reaching media marketing efforts. This technology can help you go toe to toe with competitors and reach your most valued customers directly on their favorite social platforms. Users can leverage these tools for high-value, one-off campaigns or to develop a steady stream of targeted social media posts over an indefinite period of time.

Social media advertising platforms are key for executing in-house advertising campaigns on social networks. However, to use them correctly, you must first have a strategy in place. Which social networks does your target audience visit most? On which KPIs are you basing campaign success? Are you running a direct-response or a branding campaign? These are a few questions that need answering to build your strategy and before you can properly select the best social media advertising tool for your needs. Consultations with one or more marketing strategy agencies can help you and your team determine the ideal marketing approach, including how a social media management platform or advertising platform can contribute to your success.

Who Uses Social Media Advertising Software?

An active social media presence and marketing effort are beneficial for, and increasingly expected of, diverse companies across the world. Creating, sharing, and interacting with content on these platforms should be a serious initiative from a business perspective, treated equally alongside sales, product development, customer service, and other departments. With that being said, the following users are most likely to be directly involved with the platforms in this category and make social media advertising a priority in their daily routine.

Social media managers — There are a number of recently created terms being used to describe resident social media experts: social media specialists, social media coordinators, and social media managers, to name a few. Depending on the size of your marketing department and the scope of your social strategy, you may be planning an entire team focused around social media management—touching on all aspects, from ad design to community engagement. Whatever job titles you go with, these specialized individuals are recruited for their knowledge and mastery of the social realm, including the selection and sharing of paid posts and ads.

If you have a social media manager or are considering a specialist in the near future, these individuals are the ideal use case for the products in this software category. To properly manage social media in the current age, your in-house experts may require a handful of solutions to best perform their tasks at hand. Social media advertising tools can and should be a crucial ingredient in their technology stack, helping them make the most of these profiles with promoted posts and targeted ads. Third-party specialists, such as those working with social media marketing agencies, will use these platforms to oversee social media campaigns for their clients.

Marketing specialists — Despite its swelling importance in the professional world, not every company has a dedicated team for social media. Social media marketing might just be one component of a larger marketing department, alongside traditional advertising, search marketing, and public relations. If your marketing department is performing without a social media manager or other specialist, then others on the team may find themselves using social media advertising tools at some point along the way. These solutions can be deployed alongside other marketing software and digital advertising software to form a complete ecosystem of tools to plan, perform, and measure a wide range of advertising efforts. As your company grows, you may decide to make space for a designated social pro. In the meantime, your present marketing team can use these tools as an extension of their collective efforts.

Small business managers — To take the previous example one step further, companies in their earliest stages do not always have the budget for in-house marketing specialists. In these cases, it is often the founders and managers who oversee initial advertising, including setting up business profiles on social networks and generating interest through posts and community involvement. Social media advertising tools allow these entrepreneurs to shape the complete brand voice on these channels and generate buzz with social marketing. Although many startups simply cannot afford marketing staff with their early budgets, in some cases, CEOs and other company leaders prefer to have ownership over these stylistic decisions and take responsibility for marketing efforts. Products in this category are often intuitive by design and allow executives or early hires to get the ball rolling on social advertising with a basic understanding of networking platforms.

Kinds of Social Media Advertising Software

There are solutions in this category all across the spectrum of functionality. Some are built to operate as multi-purpose solutions and can technically fit into multiple software categories on G2. Others are specialized to help users advertise with certain types of posts or on specific social media sites, rather than on numerous sites at the same time. The best way to understand your company’s different options is to read the product descriptions and verified reviews on individual listings in this category. For the purposes of this content, we’ve grouped social media advertising tools into two main categories, which you can read about below.

First-party — Social platforms may offer their own self-serve advertising tools that allow advertisers to pay for and manage their ads within the site’s framework. These are also referred to as first-party social media advertising tools. First-party tools tend to be less feature-rich and are more difficult to scale but also tend to be offered in a pay-for-performance model. As such, this is ideal for smaller companies that are testing the waters. These tools may be built upon the technology of major social platforms, and although they are less customizable, this can add peace of mind due to the proven nature of these technologies and the amount of resources being directed to their continued improvement.

Third-party — Third-party media management tools are designed by independent software developers to sync with and share posts on major social networks. Products in this category are either specially designed to work with one of the well-known social platforms or offer cross-functionality to manage ads on multiple accounts. The latter set of tools may offer users updates or patches to help expand capabilities or adapt to changes within these media platforms. Bigger companies that have sizable advertising budgets may need a third-party platform that can scale more easily to meet their demand and offer additional features for streamlining their everyday workflow.

Social Media Advertising Software Features

Across this software category, you will find products with different sets of features and with different strengths or weakness when it comes to social marketing. The following are some of the primary capabilities you should consider when considering implementing this technology in your marketing department.

Social ads — The central use case for these management tools is to place clean, attractive ads or promoted posts on social networks to be seen by potential customers and influencers. When it comes to social media scheduling, ads can be automated or individually scheduled with a post planner based on your company’s preferences. When considering a certain channel or ad type, these platforms can provide updated price quotes based on the specifications of different sites. You can then measure these prices against your advertising budget, sometimes from right within the platform, to help make the best decisions for your business. Then when it comes time to design ads, you can use the ad builder tools provided in certain products. You can choose to import your ad designs onto the platform if there are no included designing features or you already have the perfect ad created and saved.

Each social network has its own unique advertising options, and not all third-party platforms can support every kind of option. For example, Facebook has a variety of different banner ad options, as well as a handful of options for promoted posts. Some platforms can only buy and manage the banner ads, while others will allow an advertiser to pay for promoted posts as well. When considering products in this category, it helps to have a clear understanding of the ads you can buy through a platform and whether those are sufficient for your needs.

Targeting and retargeting — Social media marketing can be a pricey affair, and you may only have limited chances to get it right and be seen by the ideal audience. Dynamic ads created with certain products can be strategically distributed to those users most likely to benefit from your product, based on their browsing history, demographics, and other details. This process is referred to as targeting. Retargeting, on the other hand, allows you to push ads onto the feeds of users who have recently visited your site, searched for a certain product, or purchased something from your business or a related company. This is an excellent way to capture your target audience at pivotal moments in their shopping journey and ensure your brand remains in their line of sight when they are considering their options.

In addition to targeting social media users who are potential customers, you might consider seeking out influencers to help promote your brand. To do this, you might consider a media and influencer targeting software to complement your own campaigns on social media platforms. These platforms can point you in the direction of social influencers with large followings who would be logical choices to reshare your content or create unique content that mentions your product. Influencers have an immense power in the connected age, and the right mention of your product can be a game-changing moment in your marketing efforts and company success as a whole. An influencer search can help connect you with these individuals regardless of their location in the world.

Analytics — Placing your company’s posts in front of users is only half the battle. Once your social marketing campaign is live, you will want to closely follow the action, such as how many people view your ad, click on your ad, or make a purchase because of an ad. Analytics tools help social media marketers measure all the relevant performance metrics for single pieces of content or the advertising campaign as a whole. This data can be extremely valuable for determining what works, what doesn’t, and refining your entire strategy moving forward. For any bits of reporting that are not included in your chosen software, you should consider investing in social media analytics software or a similar tool, so you can analyze your social presence from all angles and use this information to improve your company processes. A comprehensive effort to collect and understand this data will ensure that your company remains in tune with your audience and maximizes its opportunities on these social platforms.

Additional Social Media Advertising Software Features

Cross-channel capabilities — Many third-party social media advertising tools are also considered cross-channel advertising platforms, meaning they can manage ads across three or more advertising channels. These are beneficial for serving ads across the entire online advertising landscape. To see cross-channel products and buying considerations for these tools, please visit our cross-channel advertising software category.

Integrations — Social media advertising platforms need to integrate with a number of other software tools for purposes such as digital analytics, marketing automation, data management, social media management, or social analytics, to name a few. Many companies, especially agencies, will also likely use numerous advertising platforms in tandem. Ensure that the social media advertising tool you choose can integrate with existing software to avoid any potential data loss or inaccuracy.

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