Google Ad Manager Reviews & Product Details

What I like most is that everything can be managed in one place. I’m able to control multiple ad formats, like display and video, without having to switch between different platforms. The targeting options are fairly detailed, and the reporting provides a clear view of how my campaigns are performing. It’s especially helpful when you’re working with larger volumes of ads or when you need tighter control over inventory and revenue. Review collected by and hosted on G2.com.

The interface can feel a bit overwhelming at first. It isn’t very beginner-friendly, and it takes some time to figure out how everything works. At times, even small tasks require multiple steps, which can slow things down and make the workflow feel less smooth. On top of that, getting proper support when something goes wrong isn’t always easy. Review collected by and hosted on G2.com.

I like Google Ad Manager because it earns us more money. That's really what it's all about. We want to earn as much money as possible, and Google Ad Manager is one way to do that. Review collected by and hosted on G2.com.

Google Support is often out of date because the product changes so fast. Google Ad Manager can also be extremely complicated. Getting to the necessary level of knowledge is very hard. The initial setup was hard, and working with an agency didn't go well due to our custom CMS. The additional revenue promised didn't materialize, and finding committed experts is tough. Setting up Google Ad Manager is not just a one-time thing; it requires constant optimization. Review collected by and hosted on G2.com.

Easy to use, lots of additional features for targeting specific audiences Review collected by and hosted on G2.com.

Ads can be disapproved for seemingly no reason Review collected by and hosted on G2.com.

I really like the level of control Google Ad Manager provides over ad inventory and campaign delivery. It lets me manage multiple campaigns, advertisers, and placements from one centralized platform, which makes it so much easier to maintain clear visibility over how ads are being served. The targeting and prioritization options are particularly useful because I can define rules around audiences and placements, which really helps in controlling ad delivery and inventory allocation. I also find the reporting and performance tracking very valuable. It gives me detailed insights into impressions, delivery, and revenue metrics, which helps in identifying opportunities to optimize placements and improve overall monetization. Overall, it combines flexibility with strong reporting capabilities, making it a reliable tool for managing and optimizing digital advertising operations. Review collected by and hosted on G2.com.

One challenge with Google Ad Manager is that the interface and overall workflow can feel quite complex, especially for new users. The platform offers a lot of functionality, but navigating through line items, orders, targeting settings, and reporting options can take some time to get used to. Another area that could be improved is reporting flexibility. While the reporting is powerful, custom reports sometimes require multiple steps, and extracting the exact insights needed can take longer than expected, particularly when working with large datasets or multiple dimensions. The setup and management of campaigns can also become quite detailed when dealing with many placements or advertisers. While the level of control is useful, it can sometimes make campaign management more time-consuming than simpler ad platforms. Improvements to usability, reporting workflows, and onboarding for new users would make it even more efficient to work with. Review collected by and hosted on G2.com.

The newer AI-assisted creative tools and improved targeting options make it easier to optimise campaigns faster and test more relevant ad variations. Review collected by and hosted on G2.com.

I’d like more transparency around why ads underperform on specific sites or placements, with clearer insights and recommendations for optimisation. Review collected by and hosted on G2.com.

What I like most about Google Ad Manager is how much control it gives me over ad inventory and campaigns. I can easily manage multiple ad formats, set up detailed targeting, and prioritize high-value campaigns. The reporting tools are robust, making it easy to track performance, identify trends, and optimize placements. I also appreciate how well it integrates with Google Ads and Analytics, which saves a lot of time and ensures my campaigns are data-driven. Overall, it makes managing complex ad setups much more efficient and less stressful. Review collected by and hosted on G2.com.

One downside of Google Ad Manager is that it can be quite complex for new users, there’s a steep learning curve, and some features aren’t very intuitive. Setting up advanced targeting or trafficking multiple campaigns can take time, and occasionally the interface feels a bit slow. Support can also be limited, so troubleshooting certain issues can be frustrating. Review collected by and hosted on G2.com.

The campaign dashboard shows performance in a way that is quick and easy to digest. Spend, Purchases, ROAS in both a graph and table format. Review collected by and hosted on G2.com.

Sometimes parts of a campaign setup are not intuitive and easy. For example, attaching specific products to a specific PMax asset group - it can be difficult to find how to do that. Review collected by and hosted on G2.com.

Google Ad Manager is how powerful and scalable it is for managing ad inventory across different channels. It offers advanced targeting, strong reporting, and seamless integration with other Google products, which makes ad operations more efficient and helps maximize revenue. Review collected by and hosted on G2.com.

Google Ad Manager is that it can be complex and overwhelming, especially for new users. The interface is not always intuitive, and setting up line items and targeting rules can be time-consuming. Additionally, reporting customization has a learning curve and sometimes feels less flexible than expected. Review collected by and hosted on G2.com.

I like the audience segmenting and how easy it is to see analytics. Review collected by and hosted on G2.com.

the campaigns vs. ads setup is pretty confusing. Review collected by and hosted on G2.com.

Best Platform for Ad Management, ad serving, revenue optimisation, and inventory management in one place, customer support, I use frequently for running Google Ads, very easy to run ads, easy to implement and integrate Review collected by and hosted on G2.com.

learning issues, somewhat expensive,limited support, ui/ux issues,reporting limitations, integartion, complexity, Review collected by and hosted on G2.com.