Best Attribution Software

Marketing attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Since a closed sale is often the result of a combination of several factors and conditions, which may occur in a random order, it’s very difficult to understand what made it successful. Companies use marketing attribution software to assign a value to any factor that may have a contribution to the success of a sale, based on the influence it had on the customer or prospect during the interactions with the company. Marketing attribution software is usually a hub software pulling in data from other marketing and software tools, so it commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools.

To qualify for inclusion in the Attribution category, a solution must:

  • Track multiple marketing and communication channels (TV, social media, phone, email, digital advertising channels, etc) and capture data on the interactions between the company and its prospects or customers
  • Use multiple attribution models like single touch attribution (when all attribution is assigned to only one event), fractional attribution (to include multiple events in the attribution, with equal or differents weights), or algorithmic attribution (which uses data science for advanced attribution criteria and models)
  • Provide dashboards and visualizations for users to understand which activities performed better and why. The analysis should be based on relevant historical data and user-defined key performance indicators
  • Integrate with software solutions used by sales, marketing, or public relations departments, like CRM, email tracking, demand generation, or sales analytics
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    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

    (44)4.6 out of 5
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    Optimized for quick response

    LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view of your target accounts ● Routing - Assign leads and contacts in real-time to the right owner every time ● Insights - Measure and optimize the performance of routing processes and campaigns ● Attribution - Uncover insights of campaign influence on pipeline and revenue

    Terminus ABM Platform
    (27)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    The Terminus account-based platform provides everything you need to target best-fit accounts, engage them across channels, activate your sales team with actionable insights, and measure ABM success across all your programs. The Account Hub unifies your first- and third-party data to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize your ABM efforts as one team. Easily launch digital advertising campaigns to target accounts and measure the impact of those efforts on engagement, pipeline, and revenue. Terminus also puts your most valuable account data in the hands of your sales team by pushing aggregated, account-level engagement data directly to Salesforce. Enable your sales team to prioritize the hottest accounts and start meaningful conversations before a form has even been filled out. Account-Based Analytics has everything you need to measure your account-based marketing program, from executive-level revenue reporting to deep channel and campaign analysis. Report on, compare, and optimize your efforts across different segments of accounts and prove how your ABM program is impacting revenue.

    Know what makes your phone ring - every click, every call, every channel. CallRail is the leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads to customers. More than 100,000 companies and agencies use CallRail’s easy-to-use marketing attribution and conversation intelligence software to optimize lead generation and improve sales. From tracking calls to website form submissions, its all-in-one platform takes the hassle out of reporting with a single source of truth for marketing ROI. Contact us about our international plans offered in the United Kingdom, Australia, New Zealand and Brazil!  CallRail tracks phone calls from online and offline marketing campaigns (such as print ads, radio ads, TV ads, referrals, SEO), analyzes which campaigns best convert into customers, and increases phone call conversion rates by recording calls for training to make sales reps more effective - all breaking the limitations of historical PPC tracking! Simply put, CallRail is a cloud based telephony redefining the way companies track, handle, and analyze phone calls. Instant Free Trial. No Credit Card Needed. Learn more at

    Engagio is built for marketers, by marketers. As a company, we believe in making our customers successful by providing them with solutions that help them understand, act, and measure account based initiatives. Engagio’s Account Based Marketing Automation Platform enables B2B marketers to successfully execute and measure account-centric programs in one solution. Revenue teams can track which accounts are engaging, where to focus time and resources, and have a shared understanding of program impact. Our platform grows with you as your ABM strategy and business needs evolve.

    Full Circle Insights
    (71)4.1 out of 5
    Optimized for quick response
    Optimized for quick response

    Full Circle Insights delivers marketing and sales performance management solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Learn more at

    (27)4.4 out of 5
    Optimized for quick response
    Optimized for quick response

    LeadsRx Attribution(tm) is a full-funnel, cross-channel attribution platform that connects the dots between marketing touchpoints and revenue. Agencies and enterprises that use LeadsRx increase revenue, find new customers, and maximize their Return on Ad Spend. Using the LeadsRx Universal Conversion Tracking Pixel, you can see all channels contributing to your conversions including organic search, direct, social referrals, paid advertising, and more. The system analyzes complete customer journey maps and gives credit to each channel based on a variety of real-time attribution models. You won't have to arbitrate between various ad-server pixels using spreadsheets and complex calculations. The LeadsRx Universal Pixel tracks it all and assigns credit without bias for one vendor or another. LeadsRx includes support for online and offline attribution. Use the system to evaluate radio, television, tradeshows, and even lead farm data right along side ad impressions, clicks, and all forms of digital traffic. Cost and revenue data can also be included in all attribution modeling to see which channel produces the highest Return on Ad Spend. Integrations to Facebook, AdWords, and other ad platforms make gathering cost data quick and easy. Revenue data can be be sent through the LeadsRx secure API or automatically retrieved from systems like Salesforce. With pricing based on how much data is being tracked, LeadsRx is suitable for all sizes of marketing budgets. LeadsRx Broadcast Attribution(tm) is designed for a deep-dive analysis of the effectiveness of radio and television advertising. By leveraging data collected by Google Analytics, LeadsRx Broadcast Attribution can look at the historical performance of campaigns to help advertisers identify the best dayparts, creative, and programming to boost their web lift.

    Onclusive is the data science company for marketing and communications. We use artificial intelligence to reveal which strategies drive actual business outcomes, and leverage advanced marketing technologies to deliver a brand’s most valuable content to its intended audience, at scale. The result is thousands of high-performance campaigns around the world. Onclusive helps you get smarter. We empower you; to increase performance, to demonstrate value. We make communications the hero by combining reach and frequency with credibility. Our customers are the most innovative communicators in the world. We help them navigate a rapidly changing ecosystem. We give them the tools to capitalize on the democratization of publishing, not be a victim of the fragmented media landscape. Onclusive answers the key questions. What is the story? Where should you tell it and with whom? What is the impact? Are you moving in the right direction? We developed Power of Voice™ to measure how content is resonating. Its quality, not just quantity, and invented PR Attribution™ to measure the real impact that content is having on a company’s bottom line. The metrics that matter. It’s more than just measuring the outcomes. It’s about shaping outcomes. For your brand. For your industry. For yourself.

    MarketShare DecisionCloud is a cloud-based enterprise software that provides optimization, mix modeling, cross-channel attribution, planninc pricing, and other analytics.

    Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns.

    Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.

    Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a single user interface, so you can optimize budgets, consumer experiences and business results.

    Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates all the data marketers are already using to measure and improve their performance — including organic and paid social analytics, website traffic, conversions, revenue, and more — so you can see what works and what doesn’t from one centralized view. TrackMaven can also show where its customers are winning and losing in their industry by tracking your results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels. Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit or follow us on Twitter @TrackMaven.

    Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. With marketers struggling to manage their marketing ROI and attribution being marketing directors’ top problem, Roivenue has developed an intuitive web-based analytics platform that translates complex marketing data sets into actionable strategic insights. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. The proprietary attribution models already delivered improved marketing performance, resulting in higher ROI and revenue for clients. Our clients see 15% ROI growth and 30% increase in revenue YOY.

    TUNE builds technology that powers successful marketing partnerships across mobile and web. TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest performance advertising networks, and iconic brands across the globe. TUNE solutions are used by Shopify, Groupon, Chewy, Credit Sesame, Rackspace, Grammarly, FabFitFun, A4D, Applift, Fyber, PeerFly, and Tapjoy.

    Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing. The platform is the first native integration of leading solutions to stop ad fraud, enable more confident decisions through media measurement, attribution, and mix optimization, and create new performance partnerships, including with influencers and strategic partners. Founded in Santa Barbara, CA in 2008, Impact has seven offices across the United States, Europe, and Asia. ** Formerly Impact Radius

    Instabot is a conversational marketing platform that allows you to create and launch chatbots that understands your users, and then curates information, answers questions, captures contacts, and books meetings instantly. This is proven to increase conversions and reduce costs. Build, integrate, and launch Instabot on your website, or as a landing page in 20 minutes or less. Quickly leverage data collected by Instabot by porting it over to your CRM, marketing automation, e-mail platforms, or internal portals. Once deployed, you can live chat with customers as well as see rich bot analytics, suggestions for optimization, and edit your bot on the fly. Easily build, launch, and optimize web bots with no technical resources—and make bots sophisticated with AI and natural language processing (NLP). Features of Instabot: • Intuitive Interface for Non-Technical Users • White-labeling + Complete Customization • Full Control of How + When Bot is Seen • Robust + Transparent Analytics • Live-Chat Hand-off • Calendar Integration for Easy, Instabot Scheduling • Natural Language Processing (NLP) • Integration with Salesforce, Eloqua, and Zapier • Email Alerts + Customized Goal Analytics How Instabot Is Different: • Most powerful platform on the market (including AI, Natural Language Processing, and custom coding) • Easy-to-manage • Deep analytics for great insights about your business and customers • Build and launch a chatbot in minutes • Amazing, responsive customer support The best way to compare Instabot is to try it yourself. Set your KPI, and we’ll build you a bot for free. If we can’t improve your conversion metrics or create efficiency, there is no cost to you. Email us for more information at

    CAKE provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit

    CaliberMind offers ABM and Analytics power without the big platform overhead. Our ABM Converter™ & Revenue Analytics solutions - built on top of our leading Customer Data Platform - enables marketers to grow revenue faster together with sales. FREE to try, easy to buy and use, and 100% #UnMarTech.

    Prismana is an online attribution platform built from the ground up to help businesses measure the efficacy of their efforts. To put this more simply, Prismana was created to be an easy, cost effective solution to a problem plaguing businesses since they started using the internet to do business: “Are our efforts driving business?” Now, companies can track leads/conversions from any channel, through any contact mechanism. It doesn't matter how or where on your site the visitor chooses to convert. Prismana will attribute it all. And the best part is that it's completely invisible to the visitor. Their experience on your site is not disrupted at all. Prismana is easy to use and can be fully implemented in minutes, not days. The product is simple to use and master. No special training required. It will not disrupt your existing systems. Prismana usually warrants zero adjustments to existing systems and minor (if any) development time on your website. There are lots of attribution solutions out there. We feel that you will not find a greater value than Prismana.

    Adinton is a software for analyzing and optimizing marketing campaigns that allows you to manage online marketing investment return and sales due to spending optimization.

    C3 Metrics is an analytics SaaS platform that focuses on managing your ROI with viewability, actionable attribution, cross-device, conversion controls, and tv attribution.

    Cien gives sales teams the power of artificial intelligence to improve productivity and effectiveness. Measure marketing and sales' contribution, know why deals close, or not. Predict your end of month bookings and identify your best performing SDRs and AEs. DAILY PULSE ✔ A predictive snapshot of your sales team based on hundreds of data points in contained in your salesforce data. ✔ More accurate forecasts and personalized recommendations that improve predictability and maximize productivity. TEAM DETAILS ✔ Measure your SDRs and AEs individual contributions based on behavior, performance and skills. ✔ Measure the incremental value generated by marketing and assign leads and opportunities based on team skills and knowledge TRUE AI ✔ Makes sense of incomplete, inconsistent and inaccurate Salesforce data. ✔ Adapts to your business, people and processes. ✔ Works with your existing sales and marketing stack. ✔ Complies with global security and privacy rules. "Cien helps sales teams use AI to fix productivity, improve motivation and increase sales effectiveness.” / The Huffington Post “The app takes into account human and behavioral elements to detect problems and predict outcomes for sales leaders.” / Dallas Business Journal

    Convertro offers a multi-touch attribution and marketing mix modeling that considers thousands of variables to accurately assign credit across every touch-point your consumers take.

    Encore's Ensemble Attribution Platform enables media managers to make the most of their media budgets while saving time, energy and money.

    Exactag is a cross-device recognition platform to determine the most important KPI of modern, digital communication.

    FunnelWise integrates with CRMs and marketing automation platforms to help companies gain focused, deep insight into their revenue funnel. The FunnelWise solution allows both marketing and sales to: - Drill-down into key funnel metrics shared by marketing and sales: movement, velocity, conversions and aging - Determine revenue drivers to optimize efforts - Attribute marketing effort and view funnel leakage - Understand marketing’s impact on revenue - Identify missed revenue with cross-funnel comparisons - Diagnose issues and quickly course correct with an early warning system - Set and monitor progress to goals with daily indicators - Eliminate manual reporting and data manipulation - Accelerate growth with intelligent recommendations - Compare performance by funnel stage and data segments FunnelWise offers more than a software solution, it comes with a methodology and funnel expertise to maximize the investment. The FunnelWise team works closely with clients to ensure the solution drives future growth.

    IBM Digital Analytics Impression Attribution is a reporting solution that helps you optimize impression based marketing initiatives and justify budgets.

    Kvantum is the marketing performance analytics company, building technology that fundamentally changes the way brands measure the marketing impact on sales. Kvantum has combined the machine learning and econometric modeling into its proprietary Marketing Science Platform that can measure the short term and long term incremental effect of marketing with minimum possible data points. Brands can work with Kvantum in three ways: by licensing the Kvantum Platform for data management, visualization & algorithmic attribution; by managing cross-channel campaigns in real-time using the Kvantum Platform (Product & Services); by working with Kvantum to solve your toughest media measurement challenge (Custom Solution). The company is headquartered in SF Bay Area and works with Top Retail, CPG and eCommerce brands across US, Canada, Australia, Europe, and Asia. Over the past years, we have helped clients increase their digital ROI from 30% to 60%, while maintaining spend levels. For more information on Kvantum Inc. visit and contact our Sales Team at Specifically Kvantum provides solutions for following: 1. Marketing Mix Modeling 2. Marketing Optimization 3. Multi-Channel Attribution 4. Social Media Performance Measurement 5. Cross-channel Measurement 6. Data Foundation 7. Consumer Analytics 8. Online to Offline Attribution

    With a clear focus on combining cutting-edge predictive analytics with a full suite of account-based marketing technology and services, MRP Prelytix is powered by the global leader in ultra-high speed data processing Kx, delivering scalable performance and flexibility for high-volume, data-intensive analytics. MRP Prelytix's target audience is midrange to large enterprise customers that serve multiple geographies, lines of business, or industries. These enterprises require a flexible, mature, and scalable ABM solution that can support global companies and coordinate execution across multiple marketing channels (seven channels today). Global execution demands clever orchestration and coordinated intent data for optimum outcomes. MRP Prelytix uses AI-enhanced data to provide the ability to create customized, unique, and purposebuilt segments based on firmographic, demographic, and engagement data. Companies can activate dynamic display advertising using the most appropriately timed message with flexibility to change the message based on real-time insights. Integrated custom engagement data includes hardened connections directly into SFDC, Siebel, Eloqua, REST API, Marketo, HubSpot, and Pardot, with unlimited data onboarding through MRP Prelytix Data Mover.

    Multi-channel customer analytics and marketing automation in one central platform to tear down data silos and supercharge your team’s capabilities.

    Placed provides clients the most complete understanding of what consumers do in the physical world and turns that information into actionable insights

    Marketing Evolution is the leader in marketing effectiveness management. We deliver an ROI management platform called the ROI BrainTM that allows companies to see how their marketing is performing in real-time and make data driven adjustments to the media mix while the campaign is running. We have the only system that does this across all media platforms, so you get to see a completely holistic view of your entire media campaign. We measure ROI with patented Cross Media Attribution Modeling and offer PersonCentricTM analysis. The benefit of PersonCentricTM analysis is (1) it has 20x more data, (2) gets more detailed in terms of the specific impact of individual media placements, (3) more targeted – delivering ROI down to individual customer segment levels and (4) is more real-time, delivering ROI at the campaign level, enabling mid-course adjustment. Over the last 50 engagements, Marketing Evolution’s optimization increased marketing performance by 26%.

    Ruler Analytics enables sales and marketing teams to work smarter, together. By uncovering the data behind every visitor, touchpoint and conversion, sales and marketing teams can increase lead volume and sales efficiency. This is achieved by giving points of optimisation (call tracking) and information that are not usually provided by analytics tools (IP lookup, visitor level tracking & more). Companies who use Ruler Analytics effectively can easily achieve a 3x increase in pipeline growth in just a few weeks.

    AttributeApp is a native app delivering out of the box, customizable Pardot multi-touch attribution reporting for marketers.

    Clarivoy offers full-funnel Sales Attribution and Analysis tools so marketers can see the true results of their campaign spend.

    We developed an in-house mix of cross-device & multi-touch tracking system to precisely capture and determine the complete user journey.

    Increase your Marketing ROI with accurate attribution.

    Fospha are the marketing optimisation specialists.

    With HitPath software, clients can properly attribute the various touchpoints of all their marketing efforts to evaluate measurable customer engagements.

    LIVE is a marketing performance management platform that allows you to monitor, evaluate, and optimize your marketing investments on an ongoing basis.

    End-to-end media management platform. Plan, manage, optimize and report on complex cross-channel campaigns from one hub. For agencies, brands, and franchises.

    Measure your customers' journey seamlessly with MultiTouch attribution.

    Mirabel’s Marketing Manager is a product of Mirabel Technologies, a privately owned, international software company that empowers businesses to grow through better technology.

    Independent full-service media attribution platform. Understand how each touch point impacts sales to optimise media budgets and deliver experiences based on a deep understanding of how your customers actually behave.

    OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online.

    OptiMine Insight is a web-based agile marketing system that offers ROI tracking, ad level insights, and lead generation

    Merchants use Polytab Analytics ( ) for marketing attribution to guide their marketing spending and optimize shopping experiences across all channels. The underlying technology is a customer data platform that builds the complete view of the shopper journey across all channels, all touch points (online and offline). Polytab analytics is used for marketing attribution across paid search, organic, affiliates, display advertising, TV/radio advertising as well as social channels.

    Rockerbox offers simple and affordable multi-touch attribution. We enable companies large and small to accurately measure the impact of their marketing activities while optimizing media spend.

    Abakus makes marketing measurement and optimization easy with software. Abakus’ patented technology platform analyses marketing activity, across all channels, in real-time. It explains what is working, why, and how to optimize for performance.