Best Attribution Software

Marketing attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Since a closed sale is often the result of a combination of several factors and conditions, which may occur in a random order, it’s very difficult to understand what made it successful. Companies use marketing attribution software to assign a value to any factor that may have a contribution to the success of a sale, based on the influence it had on the customer or prospect during the interactions with the company. Marketing attribution software is usually a hub software pulling in data from other marketing and software tools, so it commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools.

To qualify for inclusion in the Attribution category, a solution must:

  • Track multiple marketing and communication channels (TV, social media, phone, email, digital advertising channels, etc) and capture data on the interactions between the company and its prospects or customers
  • Use multiple attribution models like single touch attribution (when all attribution is assigned to only one event), fractional attribution (to include multiple events in the attribution, with equal or differents weights), or algorithmic attribution (which uses data science for advanced attribution criteria and models)
  • Provide dashboards and visualizations for users to understand which activities performed better and why. The analysis should be based on relevant historical data and user-defined key performance indicators
  • Integrate with software solutions used by sales, marketing, or public relations departments, like CRM, email tracking, demand generation, or sales analytics
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    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

    CallRail
    (40)4.8 out of 5
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    Optimized for quick response

    Know what makes your phone ring - every click, every call, every channel. CallRail is the leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads to customers. More than 100,000 companies and agencies use CallRail’s easy-to-use marketing attribution and conversation intelligence software to optimize lead generation and improve sales. From tracking calls to website form submissions, its all-in-one platform takes th

    Engagio is built for marketers, by marketers. As a company, we believe in making our customers successful by providing them with solutions that help them understand, act, and measure account based initiatives. Engagio’s Account Based Marketing Automation Platform enables B2B marketers to successfully execute and measure account-centric programs in one solution. Revenue teams can track which accounts are engaging, where to focus time and resources, and have a shared understanding of program im

    LeanData
    (47)4.6 out of 5
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    Optimized for quick response

    LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view

    Terminus ABM Platform
    (29)4.4 out of 5
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    Optimized for quick response

    The Terminus account-based platform provides everything you need to target best-fit accounts, engage them across channels, activate your sales team with actionable insights, and measure ABM success across all your programs. The Account Hub unifies your first- and third-party data to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize your ABM efforts as one team. Easily launch digital advertising campaigns

    Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM provides automation for the full partnership lifecycle; confident decision making and optimization through measurement and attribution; and protection from fraud. Founded in Santa Barbara, CA in 2008, Impact has grown to over 40

    Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns.

    Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a single user interface, so you can optimize budgets, consumer experiences and business results.

    Full Circle Insights
    (71)4.1 out of 5
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    Optimized for quick response

    Full Circle Insights delivers marketing and sales performance management solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insi

    Onclusive is the data science company for marketing and communications. We use artificial intelligence to reveal which strategies drive actual business outcomes, and leverage advanced marketing technologies to deliver a brand’s most valuable content to its intended audience, at scale. The result is thousands of high-performance campaigns around the world. Onclusive helps you get smarter. We empower you; to increase performance, to demonstrate value. We make communications the hero by combining

    LeadsRx
    (27)4.4 out of 5
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    Optimized for quick response

    LeadsRx Attribution(tm) is a full-funnel, cross-channel attribution platform that connects the dots between marketing touchpoints and revenue. Agencies and enterprises that use LeadsRx increase revenue, find new customers, and maximize their Return on Ad Spend. Using the LeadsRx Universal Conversion Tracking Pixel, you can see all channels contributing to your conversions including organic search, direct, social referrals, paid advertising, and more. The system analyzes complete customer journ

    Attribution
    (16)4.5 out of 5
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    Optimized for quick response

    Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, w

    MarketShare DecisionCloud is a cloud-based enterprise software that provides optimization, mix modeling, cross-channel attribution, planninc pricing, and other analytics.

    CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Affiliate Marketing: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners. Lead Generation: Maximize lead generation efforts through a holistic view into the management and o

    With a clear focus on combining cutting-edge predictive analytics with a full suite of account-based marketing technology and services, MRP Prelytix is powered by the global leader in ultra-high speed data processing Kx, delivering scalable performance and flexibility for high-volume, data-intensive analytics. MRP Prelytix's target audience is midrange to large enterprise customers that serve multiple geographies, lines of business, or industries. These enterprises require a flexible, mature,

    Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates all the data marketers are already using to measure and improve their performance — including organic and paid social analytics, website traffic, conversions, revenue, and more — so you can see what works and what

    Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. With marketers struggling to manage their marketing ROI and attribution being marketing directors’ top problem, Roivenue has developed an intuitive web-based analytics platform that translates complex marketing data sets into actionable strategic insights. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make de

    TUNE builds technology that powers successful marketing partnerships across mobile and web. TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest performance advertising networks, and iconic brands across the globe. TUNE solutions are used by Shopify, Groupon, Chewy, Credit Sesame,

    Instabot is a conversational marketing platform that allows you to create and launch chatbots that understands your users, and then curates information, answers questions, captures contacts, and books meetings instantly. This is proven to increase conversions and reduce costs. Build, integrate, and launch Instabot on your website, or as a landing page in 20 minutes or less. Quickly leverage data collected by Instabot by porting it over to your CRM, marketing automation, e-mail platforms, or int

    CaliberMind is a Customer Data Platform -- built for B2B revenue marketers that use data, analytics, and automation -- to grow revenue faster -- together with sales.

    PixelMe is a multi-touch customer attribution platform for savvy marketers. Unify your marketing data to attribute every marketing effort, track ROI, view customer journeys, and optimize your budgets for growth.

    Prismana is an online attribution platform built from the ground up to help businesses measure the efficacy of their efforts. To put this more simply, Prismana was created to be an easy, cost effective solution to a problem plaguing businesses since they started using the internet to do business: “Are our efforts driving business?” Now, companies can track leads/conversions from any channel, through any contact mechanism. It doesn't matter how or where on your site the visitor chooses to conve

    Adinton is a software for analyzing and optimizing marketing campaigns that allows you to manage online marketing investment return and sales due to spending optimization.

    C3 Metrics is an analytics SaaS platform that focuses on managing your ROI with viewability, actionable attribution, cross-device, conversion controls, and tv attribution.

    Cien gives sales teams the power of artificial intelligence to improve productivity and effectiveness. Measure marketing and sales' contribution, know why deals close, or not. Predict your end of month bookings and identify your best performing SDRs and AEs. DAILY PULSE ✔ A predictive snapshot of your sales team based on hundreds of data points in contained in your salesforce data. ✔ More accurate forecasts and personalized recommendations that improve predictability and maximize productivit

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