AdRoll Reviews & Product Details

AdRoll is easy to use and gives me a lot of control over my campaigns. I can quickly create audiences, run different ad versions, and see which ones perform best. The ability to retarget visitors across channels has been a huge help in bringing people back to our site. I also like how simple it is to adjust budgets, track results, and see what’s driving conversions, all in one place. Review collected by and hosted on G2.com.

The reporting could be more detailed, especially when trying to see which audiences or ads are performing best. I also wish there were more options to preview how creative sizes look across placements in situ before launching. These are small things, but they would make campaign management even smoother. Review collected by and hosted on G2.com.

The AdRoll platform is extremely easy to use with so many features. There are a variety of different targeting options for campaigns along with a lot of great dynamic ad formats to choose from. The platform is easy to implement and their integrations make connections a breeze. We primarily use AdRoll for clients on Shopify, but have also see success with manual feed connections. For someone who is in the platform everyday, the main dashboard is great and provides all the data you need to make decisions. Their customer support team is incredible as well from Account Managers to Technical Support. AdRoll is a must for eCommerce brands. Review collected by and hosted on G2.com.

I wish their were more optimizations opportunities in the platform. The only thing you can really control in a campaign is budget, goals, and audiences. I know their is a team monitoring performance, but it would be cool to have that capability as well. Review collected by and hosted on G2.com.

What I like best about AdRoll is how simple it makes retargeting across channels. I use it every week at Engenius, and it saves me a ton of time compared to managing multiple ad platforms separately. The dashboard gives me quick insights so I can tweak campaigns fast and keep results strong. Review collected by and hosted on G2.com.

Sometimes the reporting can feel a little limited compared to other ad platforms I use. I wish it gave more flexibility in how data is segmented or exported for client reporting. It’s not a dealbreaker, but I’d love a bit more control over digging into campaign performance details. Review collected by and hosted on G2.com.

Since September 2024, we’ve been using AdRoll’s advertising platform to grow our business, particularly for our retargeting campaigns. Through AdRoll’s services, we’ve seen a strong increase in conversions and excellent performance from our ads. Our main focus has been on using AdRoll Web, where we continue to optimize our campaigns and see ongoing improvement month after month.

I highly recommend AdRoll to anyone looking to grow their business in the digital space — it’s an effective, innovative, and affordable solution. Thank you, AdRoll, for providing such a valuable service. We truly appreciate your support, and we’re excited to learn more about any new products or features you develop in the future. Review collected by and hosted on G2.com.

Nothing to be honest, everything is great. Review collected by and hosted on G2.com.

Not sure yet I can barely get the platform to work. Review collected by and hosted on G2.com.

Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend.

What Went Wrong (By Layer)

1) Core Product Reliability — Constant Break Errors

Repeated platform error blocking basic actions:

“Unable to save your information. Please try again or contact Support.”

Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months.

2) Meta (Facebook/Instagram) Integration — Never Worked

The Facebook/Instagram integration never functioned correctly from the start (June onward).

We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path.

Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.

3) Campaign Delivery — Zero Activity Despite Budget

With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days.

We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays.

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration.

4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization”

“Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level.

Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).

This confusion directly contributed to the campaign not spending for days.

5) Support Experience — Ineffective, Slow, and Fragmented

We were passed between dozens of different reps with no continuity or ownership.

Two-week wait just to reach “tech support” — while campaigns were supposed to be spending.

Repetitive questions, contradictory guidance, and no root-cause fix.

No working escalation path until we began seeking executive contacts ourselves.

6) Financial Impact — Paying for a Non-Working Service

Months of wasted budget and time on a platform that never delivered basic functionality.

We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive.

The “credits” offered didn’t resolve the underlying Meta integration or save errors.

Month-by-Month Snapshot

June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional.

July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration.

August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress.

September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved.

Why We Don’t Recommend AdRoll

Reliability: Frequent, blocking errors on basic actions for months.

Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics.

Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization).

Support: Slow, fragmented, and ineffective; weeks-long waits during active spend.

Cost: You will pay while you wait and re-explain your case to new reps.

Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025. Review collected by and hosted on G2.com.

I’ve had a really positive experience with AdRoll. The platform makes it easy to manage campaigns across web, social, and email in one place, which saves a lot of time compared to juggling separate tools. The setup process is straightforward, and I especially like how clear the dashboard is when reviewing performance—seeing what’s driving results has never felt confusing. Retargeting is where AdRoll shines; I’ve seen a noticeable lift in re-engagement from past visitors.

What sets AdRoll apart for me is the customer support. Anytime I’ve had questions or needed guidance, their team has been quick to respond and genuinely helpful, offering practical suggestions rather than canned replies. They clearly care about helping campaigns succeed, which gives me confidence in using the platform long term. While smaller budgets may need to be carefully managed, the ROI and level of service I’ve received make AdRoll an outstanding partner in digital marketing. Review collected by and hosted on G2.com.

One thing I do wish AdRoll would improve is the reporting. While the data is detailed and thorough, it can feel a little overwhelming when you just want a quick overview. Having a simplified snapshot that highlights the key metrics—like spend, impressions, conversions, and ROI—at a glance would make it much easier to share results with a team or quickly check campaign health. The insights are there, but sometimes I find myself digging through multiple sections to piece it all together. A cleaner, more streamlined summary view would make an already strong platform even better. Review collected by and hosted on G2.com.

As a one-person marketing department, AdRoll has been a helpful addition to my marketing stack. The templates and walk-throughs make setting up campaigns very accessible. I love the dashboard and the ability to test campaigns with low spends. I like the integrations offered for inputting data, as well. The features offered are adequate for implementing a variety of campaigns without being overwhelming. Review collected by and hosted on G2.com.

With the integration of AI, it would be helpful to offer campaign feedback and improvement suggestions based on a campaign's analytics and performance. I also wish Social Advertising were included without having to upgrade. Review collected by and hosted on G2.com.

I like how easy it is to connect everything, such as products, audiences, and tracking. Unlike other paid ads platforms like Google or Met,a where we need to set up and tweak a lot of things manually, Adroll takes care of most of it automatically, so it saves a lot of time when setting up campaigns Review collected by and hosted on G2.com.

There are some limitations when it comes to cart abandonment campaigns. For example, the level of customization is pretty basic, and sometimes the sync between product data and abandoned carts isn’t super accurate Review collected by and hosted on G2.com.

Full suite of ad tools in one place — from retargeting to CTV — with clear, easy-to-read reporting built right into the platform. It makes campaign management much more streamlined and transparent. What really stands out is the support: from initial scoping, through implementation , and into ongoing account management, the team is proactive, responsive, and genuinely invested in helping our account succeed. Review collected by and hosted on G2.com.

Easier to use custom reporting will be good. Although the existing reporting does provide what we need. Review collected by and hosted on G2.com.

I really like the cost per acquisition in AdRoll, especially with the clear dashboards that it provides. These dashboards allow me to see performance metrics over time with just a click, making it easy to understand how well our campaigns are doing. I can see the cost per acquisition details distinctly, and this visibility is incredibly useful for assessing the efficiency of our remarketing efforts. It’s straightforward to track the effectiveness of different remarketing campaigns and advertisements, which is crucial for optimizing our marketing strategies. Additionally, the initial setup of AdRoll was extremely easy, which made the transition to using this software smooth and hassle-free. Review collected by and hosted on G2.com.

I feel that the video b-roll integration is lacking. I couldn't easily add video b-roll without creating specific things myself. I wish there was an AI-generated video draft process to streamline this. Review collected by and hosted on G2.com.