AdRoll Reviews & Product Details

This tool offers excellent functions, it is a clean platform in general, it is also quite easy to configure, I like how the dashboard is configured, also the interface is intuitive and easy to use, the reporting capabilities are extremely easy to use, It also provides personalized comments, it has the ability to send raw images, I also like the ability to configure custom audiences, this platform simplifies things a lot for me. Review collected by and hosted on G2.com.

So far I am very satisfied with your service, I have no complaints to comment, AdRoll works very well and is a very important complement to my work. Review collected by and hosted on G2.com.

Adroll has helped my online business grow through retargeting ads. It has also helped with my brand exposure through its dynamic retargeting ads structure. The retargeting has helped generate a consistent conversion rate over the last 6 months and their customer service is helpful and super efficient. Review collected by and hosted on G2.com.

The specifications of certain video ads- such as gifs (it has to be formatted to a certain file size, can't be on loop etc) which can be restrictive. Review collected by and hosted on G2.com.

I love the support we receive from our account manager. He is always available and responsive. He provides feedback custom to our client which is insightful and useful.

The tool itself is intuitive and easy to navigate. I did have our account manager give me a walk-through when I was a new user and they were happy to do so and really took the time to answer all my questions. Once you have the layout it's easy to get around and find the information you need. They also have a great help section. Review collected by and hosted on G2.com.

There isn't much I would say that I dislike with the tool. I do have a few things I would improve upon such as more robust reporting so that we could dig deeper into the data. For example we would like to see geo data around specific campaigns. I would also make some improvements in the ad uploading and trafficking process in terms be being able to rename native banners on initial upload as well as being able to have a bulk trafficking feature to be able to assign multiple ads to multiple campaigns at once instead of having to click into each campaign individually. Review collected by and hosted on G2.com.

The support you get from your account manager is top-tier. I've worked with a ton of "managers" for other channels and AdRoll's is definitely on another level. They're there to make sure you're maximizing your ROI, but also are open to feedback and learning the ins n' outs of your business. There isn't a one-size-all fit solution for DSP's and that's something AdRoll understands well. So, if you're over getting bland, cookie-cutter information and are looking for actionable insights for your business to break through that last performance KPI for the year, this might be your ticket there! Review collected by and hosted on G2.com.

The self-serve platform isn't the most intuitive and if you're going to be working in there quite often (though you probably won't), that could be an issue. That said, I've seen much worse *ahem Quora* and AdRoll has been making great progress this year in improving the layout so that's a plus! Review collected by and hosted on G2.com.

I have been very impressed with the ad performance on AdRoll. I also appreciate their team striving to make changes to benefit their partners. It is a stress free ad server! Review collected by and hosted on G2.com.

There are a lot of features on adRoll that we are not taking currently full advantage of. If you have the time and resources to pay around, AdRoll can do amazing things. However if you are working for a lean start-up, it does take time and money to get the full AdRoll experience. Review collected by and hosted on G2.com.

I love having a smaller company like ours appear on major websites for retargeting. It gives customers a sense that we are much larger than we are which builds trust. Review collected by and hosted on G2.com.

I wish we could get monthly billing statements emailed. Weekly ones I have to login and download are a drag Review collected by and hosted on G2.com.

We tried several other apps and AdRoll was the easiest by far to use. We were able to upload and manage many different types of ads to show to different visitors to our site. Phone support was engaged and friendly. Easy to rate success through easy ROI tools. Review collected by and hosted on G2.com.

It would be great if the email/contacts system was a little more robust. Right now we are still using our other email marketing program because I am not able to track or categorize contacts the way I would like. Review collected by and hosted on G2.com.

Adroll acts like a partner and not just an agency. They are extremely reliable and aim to understand us as a business, what our KPIs and levers are so then they are able to then give relevant advice and support our creative initiatives. Review collected by and hosted on G2.com.

When we are out of our peak season we struggle to get spend away and make the most of the platform. Review collected by and hosted on G2.com.

The ease of GEO locating campaigns. I can easily target specific towns and cities for local businesses. You can input every town/ city that you want to target by simply typing in the name of the town or city and the state. Review collected by and hosted on G2.com.

I'm not sure. Maybe if we could upload customer hashes into the audience area. Right now I have to pay a data appending service. I do wish there was a way to upload a spreadsheet with all the town/ cities I want to target. It would save 5-10 minutes of not having to type in each ton/ city Review collected by and hosted on G2.com.

The user interface is simple, easy to use and saves us time when developing powerful B2C campaigns. I have found the online support team to be very helpful and go above and beyond when we have any questions. Review collected by and hosted on G2.com.

We have found Adroll to be a great plaform. Nothing negative. Review collected by and hosted on G2.com.

AdRoll is honestly pretty simple to use and I like how it connects all aspects of digital marketing into hub

It's easy to use once you get the hang of it that I recommend it to the newest of my clients. Review collected by and hosted on G2.com.

It's a little difficult to sort through all the information when first ramping up, but so is almost any SaaS

I agree with other comments that it does not capture the lead information. It's can be difficult to parse through all the data and find out where users came from. API integration is difficult too though I don't have too much experience needing to integrate APIs. Always my colleagues were talking about how sometimes it could be difficult and less than ideal when it came to integrations. Perhaps a better support or help center would work well. Review collected by and hosted on G2.com.

The management team and the service they provide, plus the creative team that we can utilize because of them. Having the ability to send off raw images and get professionally done creatives when with a very quick turnaround is reassuring when up against a crunch. Review collected by and hosted on G2.com.

The budget setting tools can be a little weird, that they can sometimes reset when you try and manually go in and rearrange budgets, but when reaching out to account managers to take care of it it is not as bad. Review collected by and hosted on G2.com.

In the platform, there are a lot of placements, where companies can retarget their customers, very nice looking easy to use interface and very useful reporting. Easy to set up new campaigns and manage them. We have constant support from our account manager , who guides us to have better performance. Review collected by and hosted on G2.com.

The fact that we are not able to exclude underperforming placements and upload HTML5 ads by ourselves, there is no app install campaigns. Still, in general, I think that the platform is one of the best retargeting platforms with a very intuitive interface. Review collected by and hosted on G2.com.

I would highly recommend AdRoll to any company wanting to increase their brand awareness and conversions. Our account manager, Wes, has been a delight to partner with and has felt like a member of our team from day one. His insights, guidance, and communication have been immensely valuable as we gain experience with display advertising and have made for a true "white glove" experience for our brand. AdRoll's user interface and reporting capabilities are extremely user-friendly and make it very easy to monitor performance and guide decision making. Review collected by and hosted on G2.com.

There are no downsides that I can think of. Review collected by and hosted on G2.com.

I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients Review collected by and hosted on G2.com.

The set up process does seem a little simple. You can't really get down to the nitty gritty targeting. Review collected by and hosted on G2.com.

I work for a nonprofit and am the only marketing person, Adroll has helped us tremendously with our retargeting and look alike web display campaigns, because the Adroll team can assist in managing these. For a one woman show -- that's a game changer. Review collected by and hosted on G2.com.

The Adroll dashboard could use a UX revamp. Sometimes I feel as though things are difficult to navigate to. Review collected by and hosted on G2.com.

AdRoll is one of few platforms you can actually measure success in branding and remarketing campaigns through at network of sites. It's very simple to use with a great interface behind campaigns and insights, and for those just starting out in email and/or advertising it gives a solution for all of your needs. I like how you can easily decide what percentage of budget you will utilize for your campaigns with it comes to remarketing/retargeting and branding advertising. Branding works very well in the adroll platform and is quite inexpensive. Review collected by and hosted on G2.com.

I'm not a huge fan of their conversion attribution for ecommerce, though most platforms do not have 100% success with attribution. In terms of easily seeing where your ads are running and what the top websites are that attribute advertising and conversions, this is not very easy to see within AdRoll. I would suggest that they add this column to the home screen so people can at-a-glance see where their ads are running, what their top conversion sites look like, and decide easily where they want to allocate their dollars. This would help advertisers make decisions behind ads, creative, and spend. Review collected by and hosted on G2.com.

We switched to AdRoll from another retargeting platform approximately 4 years ago. Our ROI , sales revenue and customer base grew exponentially once we completed the move. AdRoll offers a wide variety of products for both retargeting and prospecting as well as an account manager who works as a strategist. AdRoll is not just a growth platform but it is also a community. They offer webinars and focus groups on various topics and they team is always willing to assist with any pain point. Review collected by and hosted on G2.com.

With the multitude of products and reporting tools, comes a confusing dashboard. After all these years, at times I am still unsure where to navigate in the dashboard to find the data I need. Review collected by and hosted on G2.com.

Among other DSP's AdRoll allows us to target more users and double profit. Review collected by and hosted on G2.com.

I would suggest the team to get some kind of an Editor. Like Google Ads Editor or something to implement the changes faster. Review collected by and hosted on G2.com.

AdRoll is a fantastic platform to turn website visitors who don't convert initially into leads through retargeting. It also really helps to keep leads in the loop and develop them further along the funnel. We are using it for brand campaigns and lead capturing campaigns and it has shown great results. The user interface is easy to navigate and the reporting features have helped with the decision making. Review collected by and hosted on G2.com.

The only thing I can think of is a somewhat annoying banner that appears on your website after you've embedded their code. It's a cookie consent banner that pops up every now and again. Review collected by and hosted on G2.com.

The ease of use. I like how you can self teach the system but it would be helpful to have an implementation team that takes your wants needs and objectives and sets you up with your initial ads for you to copy and build on. Review collected by and hosted on G2.com.

That I cant easily toggle between companies using it. Review collected by and hosted on G2.com.

Best for remarketing and retargeting purposes, for sure! Review collected by and hosted on G2.com.

Limited verticals to operate with is the main problem. Review collected by and hosted on G2.com.

At the end of the day AdRoll delivers consumers to the top and middle of our funnel with superior service. AdRoll purchases media across networks and exchanges enabling reach that can't be provided by Google or Facebook alone. Review collected by and hosted on G2.com.

This isn't a comment that is clearly about AdRoll but the marketing stack as a whole. Each year vendors must chose how they innovate to stay relevant and fill a greater proportion of our needs as B2B or B2C businesses. Ultimately duplication of portions of the stack forces a migration choice. Review collected by and hosted on G2.com.