# Twilio Segment Reviews **Vendor:** Twilio **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.5/5.0 **Total Reviews:** 565 ## About Twilio Segment Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com. ## Twilio Segment Pros & Cons **What users like:** - Users appreciate the **ease of use** of Twilio Segment, highlighting its straightforward setup and user-friendly interface. (5 reviews) - Users appreciate the **easy integration** of Twilio Segment, enabling seamless connections with various tools effortlessly. (5 reviews) - Users appreciate the **easy integrations** offered by Twilio Segment, streamlining connections with various data sources effortlessly. (5 reviews) - Users love the **easy setup** of Twilio Segment, allowing seamless integration for efficient data management. (4 reviews) - Users value the **quick and easy integrations** offered by Twilio Segment, enhancing their workflow without requiring engineering skills. (4 reviews) - Users value the **quick and easy integrations** of Twilio Segment, enhancing connectivity across various tools without coding. (4 reviews) - Data Segmentation (3 reviews) - Features (3 reviews) - Users appreciate the **clean and flexible data management** of Twilio Segment, enabling real-time insights and effective decision-making. (2 reviews) - No-Code Development (2 reviews) **What users dislike:** - Users find the **cost prohibitive** , making Twilio Segment a difficult product to justify for their needs. (5 reviews) - Users feel that **pricing issues** make Segment unaffordable, complicating the use of essential features like ETL processes. (3 reviews) - Users face a **high learning curve** with Twilio Segment, leading to challenges in initial implementation and event design. (2 reviews) - Users express frustration with Twilio Segment's **poor customer support** , hindering implementation and overall user experience. (2 reviews) - Users find the **poor interface design** of Twilio Segment frustrating, hindering effective reporting and audience management. (2 reviews) - API Issues (1 reviews) - Bug Issues (1 reviews) - Bugs (1 reviews) - Users find **complex implementation** a barrier, often leading to frustration and ineffective onboarding experiences. (1 reviews) - Users report a **significant complexity** in understanding Twilio Segment, which complicates the overall user experience. (1 reviews) ## Twilio Segment Reviews ### 1. Segment has made life easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2020 **What do you like best about Twilio Segment?** The best part about segment is how easy it is to connect additional sources to test out and see if they give you the results you need as well as only having to integrate with segment and not each individual vendor **What do you dislike about Twilio Segment?** Nothing really it works as expected and works great **Recommendations to others considering Twilio Segment:** When you turn on a source, might be worth testing it out on a dev environment we had an instance where injected javascript caused collisions with our product. Otherwise, no issues. **What problems is Twilio Segment solving and how is that benefiting you?** As a product manager, there are many tools out there that I want to try to see if it will provide me with more insight, in the past I would have to bring in a story into a sprint to have a dev team implement this now I can just do it myself. ### 2. Segment saves my team countless hours of development **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | SVP of Product, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** Segment solves a problem that has plagued almost every team I have worked on previously. The constant requirement to integrate a new customer tracking system gets in the way of more important work. Segment enables us to look like all stars when another team asks us to "integrate" a new tool into our ecosystem. **What do you dislike about Twilio Segment?** Nothing comes to mind. They do the exact thing I want them to do and they do it well. **Recommendations to others considering Twilio Segment:** Use their library of integrations as a source of inspiration for adding other tooling into your ecosystem. **What problems is Twilio Segment solving and how is that benefiting you?** Segment removes the need to constantly spend development time integrating new tools into our ecosystem. The also provide a great library of tools to search through and identify ways in which we can improve. ### 3. Еаsy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twilio Segment?** Documentation is great! Support as well! Opportunities it gives us - link with more than one analytic systems; resend data; integrated tracking plan; predefined events and so on **What do you dislike about Twilio Segment?** Cannot see many records in Debugger window. It will be great if we can see some reports on tracked data or even make some queries over data **What problems is Twilio Segment solving and how is that benefiting you?** Custom metrics, better Google Analytics reports which gives our sales team information to make better decisions ### 4. Wonderful experience configuring analytics flows. **Rating:** 5.0/5.0 stars **Reviewed by:** Brian W. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Twilio Segment?** We've used Segment to collection stats from multiple sources and send them to multiple destinations. The best part is that I can configure sources and look at the "debug" log to see records coming through without having to configure a destination. I also like how the destinations have different options for transforming and filtering the records before sending them through. **What do you dislike about Twilio Segment?** There isn't much that I dislike. If I had to choose something, I think that it would be some of the confusion in selecting destinations and what will be supported before configuring the destination. **Recommendations to others considering Twilio Segment:** Collect as much data as you can through Segment, then find other products that help you analyze that data later to make decisions. **What problems is Twilio Segment solving and how is that benefiting you?** We're using Segment for collecting analytics from web, server, cli, and mobile applications. We're able to see what features users are using and determine if there are things we need to modify, add, or remove based on real usage. ### 5. Simple and flexible to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Twilio Segment?** Simplicity of the API with very small amount of functions available, what makes it very easy start using. Good debugging experience, what allows to quickly check and fix the problems. Flexible API, what makes easy to override some default properties in the context. **What do you dislike about Twilio Segment?** Sometimes not complete documentation, so you have to try it out. Examples for that are some third parameters for the track, page calls where you can optionally put the context variable and override/extend some defaults. Big thanks to Scott O'Leary who helped a lot in exploring all these hidden parameters. Another example of not complete documentation is "user" and different functions like identify(not clear whether it overrides or keeps the user related information, so have to try out first), logout (haven't seen that it will flush and regenerate the anonymous id). No information in the spec about "ready" method which allows to wait until the library is initialized, had to explore the source code and check in the runtime available methods and how they work. No way to opt-out the tracking with the user of library, so developers have to implement this behaviour on their side, what forces to create some wrappers around the library. **Recommendations to others considering Twilio Segment:** Fast integration and ease of use **What problems is Twilio Segment solving and how is that benefiting you?** Tracking user specific data and events. Main benefits are: - easy to debug and understand what should be fixed there - easy and fast to integrate - good support from the Segment team - good enough documentation ### 6. Easy to Implement and Great Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Joe S. | Lead Data & Integration Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Twilio Segment?** So far Segment has delivered on what they have promised - decreasing the amount of time necessary to integrate our infrastructure. They have been extremely accessible by our team and have given us everything we need to make our implementation a success. **What do you dislike about Twilio Segment?** The user interface could use some help - it's not as intuitive as I'd like it to be. **Recommendations to others considering Twilio Segment:** Make sure you have staff dedicated to implement. While Segment helps a lot with this, you'll get the most out of the product if you put time and effort into it. **What problems is Twilio Segment solving and how is that benefiting you?** We're only just beginning and have only added a couple of sources and destinations, but we're using it to keep our CRM updated as events happen on our third party software systems. We are also using it to to keep our marketing software updated on customer interactions on our website. We haven't yet realized that but can already tell it's going to serve our needs perfectly. ### 7. Great for multiproduct companies **Rating:** 4.5/5.0 stars **Reviewed by:** João D. | Business Technology Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Twilio Segment?** Not being a developer, its amazing to have the ability to quick set up new destinations and filters as you deply new business solutions on "the front". We track a ton of product data on it and send to our CRM's and product analytics tools to use their logic and since we are expanding our portfolio, Segment makes it easy to reduce friction on getting usage and health metrics/reports out of those tools. **What do you dislike about Twilio Segment?** I believe we could have a more easy and accessible. It can be very expensive specially if you use for freemium products with long sales cycles. Also, at least on our plan, the support is very inexpressive. **Recommendations to others considering Twilio Segment:** Segment does not have a pretty good support or documentation that is very comprehensive so if you do not have ANY developer on your team it might be hard at the start. But after a few months the system is pretty easy to use and straightforward on its features. **What problems is Twilio Segment solving and how is that benefiting you?** Centering all product events in one place, making CRM data up-to-date and in real time, using to create health and opportunities alerts on the CRM (based on product usage). ### 8. Great way to structure data collection and send to other tools **Rating:** 5.0/5.0 stars **Reviewed by:** Nils J. | Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Twilio Segment?** The combination of a great way to gather data on users and their actions, with the massive list of other tools it integrates with. It allows us to simply and quickly try out different tools, as the time to set them up is so low, as they can get all the data from Segment. This also allows us to be more flexible in changing the set of tools we use. **What do you dislike about Twilio Segment?** Like many SaaS tools, the pricing goes up real fast for all features, even for a small startup, and so we have had to rely on other tools for things that we could have used Segment for had the price for the full functionality been more reasonable. **What problems is Twilio Segment solving and how is that benefiting you?** 1) Allowed us to develop a consistent method to get data on users from their first web site visit to deeper interaction in our app. 2) Enabled us to reuse this method across many different tools, and thus reduced the switching cost between such tools. ### 9. I love Segment **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Twilio Segment?** Ease of Usage, Robust tool, and many Features in the product, I love the integration features in the segment. The Gainsight PX Integration feature is the one I mostly use and the flow of the event is accurate **What do you dislike about Twilio Segment?** It's a great tool, but I would love the segment documentation with real-time implementation videos available using any basic app. There is nothing much to dislike on the Segment App. **Recommendations to others considering Twilio Segment:** My Role can't be suitable to recommend, however, I am a huge fan of segment.io **What problems is Twilio Segment solving and how is that benefiting you?** Live tracking data. I see the data flow, events flow sending from my end application to the Segment and thereby receiving the data into Gainsight PX ### 10. Saves us a ton of dev time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** Segment's thought leadership as far as the "Segment Spec" goes is unrivaled in the industry. Their approach to customer-data analytics is certainly their best. **What do you dislike about Twilio Segment?** Each integration has its own nuance, I wish that was better categorized. For example, HubSpot needs an email passed down as a property, other integrations may not, etc... it ends up fighting against the streamlined-ness of Segment as an abstraction layer. **Recommendations to others considering Twilio Segment:** Make sure to follow the Segment Spec, and understand it well, BEFORE integrating. Make a plan for integration, and find a few internal champions on the engineering team that pledge to understanding the data schema and architecture. **What problems is Twilio Segment solving and how is that benefiting you?** Segment allows us to write one integration, directly to segment, and then handle the syndication of all those integrations to all of our third party tools. This is a huge benefit for us. It also provides us with a nice methodology for our customer data by way of the "Segment Spec" ### 11. Simplify tracking data streams and third party integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Francis T. | Director / Proprietor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twilio Segment?** Segment enables us to simplify streaming our tracking data from our web and native apps. In addition, it allows us to integrate third party code without involving engineers. All of the configuration is done via the web so this makes it easy. **What do you dislike about Twilio Segment?** The billing is based on a predefined of reserved Monthly Tracked Users (MTU). It would be ideal to have more flexibility of how the MTUs are used - for example, unused MTUs could be carried over the next month. Perhaps additional schedules when streaming tracking data to a datawarehouse. Currently, it's limited to around one per hour per day. **Recommendations to others considering Twilio Segment:** Consider if you have the team to maintain tracking integration and how you want to manage third party integration. **What problems is Twilio Segment solving and how is that benefiting you?** Easily deploy a tracking solution and integrate third party code. The latter allows us to share the responsibility of who integrates and maintains the integration. ### 12. Product Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew J. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2020 **What do you like best about Twilio Segment?** Do not need technical experience to use platform and add more destinations. **What do you dislike about Twilio Segment?** Incorrect events being passed through to specific destinations. **Recommendations to others considering Twilio Segment:** Keep up the great work;. **What problems is Twilio Segment solving and how is that benefiting you?** We are able to send events to specific partners that will allow us to target specific users that fire unique events. We can easily get data using segment by connections to the right destination. ### 13. Early adopter reporting in **Rating:** 5.0/5.0 stars **Reviewed by:** Vladimir G. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2020 **What do you like best about Twilio Segment?** We at X-Cart use Segment since it's earIy days. I really like how simple is to enable a new system just to try. I don't remember when we spent time on new integration. **What do you dislike about Twilio Segment?** High cost for new users (and those who wanted to upgrade from archive plans). But this is business, I understand. **Recommendations to others considering Twilio Segment:** Give it a chance, definitely. **What problems is Twilio Segment solving and how is that benefiting you?** Time from an idea of attaching new system to integration is reduced from weeks to hours. ### 14. Powerful Data Management Suite **Rating:** 3.5/5.0 stars **Reviewed by:** David B. | Welder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2019 **What do you like best about Twilio Segment?** Segment encourages the software owner (or 'data presenter' to be more definitive), to successfully 'pipe' their data that is generated via their chosen 'sources' . Many types of services and 'best in class methods' are the following core stages of the efficient data processing paths. A 'data presenter' is given an excellent web-based UI dashboard for building 'pipes' , the end of the 'pipeline' as I perceive it to be, is ones 'data warehouse' from which the data presenter would use 'bleeding edge tech' to visualize it, query the data as per the specification the require, etc. I find this approach is helpful to devs who deserve the data too, although their time is spent much better developing great applications. **What do you dislike about Twilio Segment?** I feel that segment is quite young as a platform, and has yet to implement many more systems into the service, offering the data presenter, the agility to build various data solutions. **Recommendations to others considering Twilio Segment:** I would recommend the use of Segment; considering, (i) The user had a live application running (ii) One without an implemented data solution, where segment will assist that transgression very quickly and seamlessly **What problems is Twilio Segment solving and how is that benefiting you?** I have been pleasantly present with a great introductory start up credit to assist developing and improving the destination and security of my data collection. ### 15. Data instrumentation doesn'thave to be complex. **Rating:** 4.5/5.0 stars **Reviewed by:** Pepe V. | Growth Platform Offering Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Twilio Segment?** - Segment is easy to use, saves many engineering hours with their native integrations, - Easily data distribution to many supported destinations and data warehouses. - Has an incredible account management, customer success and support teams. - Innovative products and roadmap supporting business partners vision. **What do you dislike about Twilio Segment?** - Not that dislike but something for consideration, the development/test/production environments are merged into one workspace, this is complex as sources are not as clean as these could be. **Recommendations to others considering Twilio Segment:** It is always important to consider the roadmap, where the company is going and investing. For us Segment has been a great partner and we have been able to support each other as we scale our programs. **What problems is Twilio Segment solving and how is that benefiting you?** - Product Data collection and instrumentation. - Product Data categorization, standardization and distribution. ### 16. Segment is the core of our business intelligence and customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Will J. | Independent Consultant & network member, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2020 **What do you like best about Twilio Segment?** Brilliant concept for a platform technology. Also super impressed with the support for startups. **What do you dislike about Twilio Segment?** We initially struggled with the javascript integration within our Chrome extension, but we've been find since moving to server side analytics. **What problems is Twilio Segment solving and how is that benefiting you?** Simple analytics that helps us grow our business with minimal incremental engineering effort. ### 17. Data Tracking at its Best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** Segment has a lot of integration which makes it the best tool for data gathering for our products. Also, a variety of SDKs in a different language is also available. User management has improved a lot since our first used of segment. Testing and Monitoring data is easy. **What do you dislike about Twilio Segment?** Currently, segment doesn't have any process of customizing the data types that they are sending to destinations. **Recommendations to others considering Twilio Segment:** Try to follow Segment's Tracking Plan and you will have an easy to use and integrate data tracking. **What problems is Twilio Segment solving and how is that benefiting you?** We are gathering as much data as we can in order for us to be able to identify our product's weaknesses and strengths. Through this, we are able to improve our product and focus our effort on the weaknesses to satisfy our customer's needs. ### 18. A maker dream **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Twilio Segment?** Having a simple implementation for all my event calls. The debugging options were truely lifesavers at many stages while testing the app in development. We could quickly analyze the events sent by our app. **What do you dislike about Twilio Segment?** Pricing is making in hard for smaller startups. But I am spoiled because as an early adopter I had all features free of charge for years. But now I am quite dependant on Segment :-) **Recommendations to others considering Twilio Segment:** As a DevOps and business strategic thinking specialist, I could only recommend Segment to any team seeking superior achievements by mastering their analytics. The warehouse function is also crucial and saved us multiple times being able to cross-reference analytics and data and extract events. **What problems is Twilio Segment solving and how is that benefiting you?** Enhanced ECommerce, triggers, interactions after events. ### 19. Save time, effort, a good tool **Rating:** 5.0/5.0 stars **Reviewed by:** Juan G. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2019 **What do you like best about Twilio Segment?** At its core, the promise is unified user-level analytics. And that's delivered. On top of that though, is a product that technical leads are usually ok with, since it saves them time and resources as well. It's hard to argue against the cost/benefit, and the possibility of building your own with their open source repos is always there. **What do you dislike about Twilio Segment?** I think the pricing model is an issue for businesses with a lot of anonymous traffic if they want to use the managed analytics.js though Segment. **Recommendations to others considering Twilio Segment:** There are other options in terms of products you can pay for, but doing it yourself using the open source tools made available by Segment is also an option. Paying for Segment is still a great choice, and a no brainer for businesses past a particular size. Segment is great when you have a way to identify your users. If you have a lot of anonymous traffic you will not get the most benefit out of Segment. **What problems is Twilio Segment solving and how is that benefiting you?** As a consultant, it's a very interesting tool because it brings business, marketing and technical teams together. The core promise to each of those groups is already a huge benefit ( Business: unified analytics & data, Marketing: faster/better/more relevant personalised comms, Technical: the last 3rd party API you'll integrate). But, apart from that, a lot of synergies and catalysts for growth have come from these teams being able to work together and have a common ground for making/discussing/weighing up decisions. ### 20. Necessary for ANY Business looking to track data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2020 **What do you like best about Twilio Segment?** Segment integrates fantastically with all of our data sources which makes the creation of centralized data and BI dashboards with multiple BI tools simple. **What do you dislike about Twilio Segment?** The technical knowledge to expertly configure requires training, attention to detail and a good knowledge of you internal data and data needs. Which you should have if you are planning to use Segment. **What problems is Twilio Segment solving and how is that benefiting you?** Centralizing data, reporting on revenue streams, proactive issue resolution, and overall tracking of all aspects of our business. ### 21. A true partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie D. | Head Of Business Intelligence, Computer Games, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Twilio Segment?** The software is simple to use, saves a tonne of time and has unbelievable integrations. However, it is the service offered by the Segment team that stands out the most. **What do you dislike about Twilio Segment?** Nothing. There are just a few things that can be improved from a UX standpoint between the sheet based tracking plan and the Segment tracking plan. **What problems is Twilio Segment solving and how is that benefiting you?** Scaling our data infrastructure fast and enabling intact teams to use the best tech stack to achieve their desired use cases to ultimately impact their KPIs. We have seen many benefits: 1. the ability to run fast, 2. the wide range of integration, 3. impactful use of our data within a few weeks of kicking off the Segment project internally. ### 22. Segments makes data management effortless! **Rating:** 5.0/5.0 stars **Reviewed by:** Altaf D. | Co-founder, Chief Product Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** Love the simplicity and reliability of the service. With just one integration, you can control and manage how your data flows into various services. **What do you dislike about Twilio Segment?** So far there is nothing that we dislike. At times, the integration with third-party services gets outdated (deprecated), so it might take a while to reflect on the Segment (but, we can't really blame segment for this) **What problems is Twilio Segment solving and how is that benefiting you?** We needed a unified and reliable source of data for all the services that we used. With Segment, we're able to achieve that. Segment sends data to the services we care about reliability. And zero effort required on our end for any new integrations. We can constantly test and learn by trying out new services. ### 23. Segment Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Twilio Segment?** Simplifies the ETL process to the point where non-technical users can be involved. The event tracking functionality has been helpful for consolidating the identity of a user across multiple platforms into a single source of truth. **What do you dislike about Twilio Segment?** Simple data flows like storing data from various tools into a data warehouse is trivial, but we still needed to build a lot of custom infrastructure for more complicated flows (enrichment, syncing data between different tools). Note that we haven't purchased any enhancements. There also seems to be a bit of a tradeoff between simplifying the user experience and transparency. When issues occur, in general it is hard for us to troubleshoot without a Segment rep. **Recommendations to others considering Twilio Segment:** Useful for companies without many data engineering resources. **What problems is Twilio Segment solving and how is that benefiting you?** The event tracking has had various issues (not all of which is Segment's fault) which have been difficult to troubleshoot; would not necessarily recommend switching over to that if you already have something in place. The ease of using it as an ETL tool has been a big benefit, especially for non-technical users. If you have dedicated data engineers, a more light-weight cheaper ETL tool may be better. ### 24. Tools that help little teams do big things **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Twilio Segment?** The entire on-boarding process was amazing, extremely helpful, and got us rolling in much less time than I'd had imagined. Additionally, the ease-of-use of the platform overall has been incredible, allowing one person to implement the entire event-ingestion portion of our platform single-handedly. **What do you dislike about Twilio Segment?** Nothing to report here. All of the problems I encountered were on our end, and Segment was always happy to help where they could to handle them. **Recommendations to others considering Twilio Segment:** If you're looking for a simple solution that plugs in with minimal efforts, is simple to administrate from there, and hyper-flexible, I cannot think of another product that delivers nearly as well as Segment. **What problems is Twilio Segment solving and how is that benefiting you?** Rapid implementation of event ingestion across multiple clients to multiple sources with ease I have not felt from any other platform I've worked with. This has made collecting new events unbelievably simple, and sending data to new locations something that can be done in minutes, instead of days. ### 25. Segment simplifies all our data ingestion related needs plus more **Rating:** 4.5/5.0 stars **Reviewed by:** Michael S. | Principal Architect, Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twilio Segment?** As a developer / architect I love being able to see my events flow into the system and then arrive in my different destinations. **What do you dislike about Twilio Segment?** The UI for the website(specifically protocols) could use a little tightening up but overall I think they have a pretty well designed UI which is easily understood by Devs and Business people alike. **Recommendations to others considering Twilio Segment:** Consider the cost and complexity of doing this yourself and Segment becomes an easy purchase **What problems is Twilio Segment solving and how is that benefiting you?** We have alot of data coming from different systems and much of the data has to be filtered and 'fixed' before we can use it. We are now using protocols to design our events and properties and we are needing to 'fix' less data. ### 26. Invisible tool that I happy to pay for **Rating:** 5.0/5.0 stars **Reviewed by:** Oleg Z. | Co-Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Twilio Segment?** As a SaaS founder I have dozen of tools I pay monthly , and Segment sits very silently in the middle and give us a freedom to connect different tools to our tech stack. Before using a segment we used our internal development resources and it was always much more expensive and much longer. **What do you dislike about Twilio Segment?** Still there are some tools that we need to connect via Zappier **What problems is Twilio Segment solving and how is that benefiting you?** We transfer all the user behavior information around our tools ### 27. Data flows made incredibly easy **Rating:** 5.0/5.0 stars **Reviewed by:** Baptiste M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twilio Segment?** I like to only have to integrate 1 SDK to my app and be able to send the data to different products such as Mixpanel, Customer.io, Branch and so on. **What do you dislike about Twilio Segment?** I would say that the only thing I dislike is the documentation that can quickly become outdated, comes a new Swift update or a new product changes. It can be frustrating to be facing an outdated documentation, or the docs display code that won't compile. **What problems is Twilio Segment solving and how is that benefiting you?** We're analyzing how our users use the app, we're sending data to Mixpanel, we're tracking views, events, etc. The benefits are that we're not clueless about what people do with the app! I think it's quite obvious benefits. ### 28. Data layer management made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Twilio Segment?** Segment were early adopters in the data transformation space. The platform makes it easy for marketing, product, engineering and data teams to connect web apps, mobile apps, data warehouses and engineering software together. Through standard protocols Segment helps to construct, manage and pipe data for growing companies. **What do you dislike about Twilio Segment?** Segment operates a MTU model which works to a point but does mean the platform can become expensive as you scale. With more players in the space there are cheaper alternatives. **Recommendations to others considering Twilio Segment:** If you need great quality data, at your data, marketing, product and engineering teams fingertips. Don’t waste time on optimising java. Hey one snippet in and then you can focus on running your business. **What problems is Twilio Segment solving and how is that benefiting you?** Segment helped solve the issue of rapid deployment of tracking code for Salesforce, GA, Heap, Facebook, Twitter and AdWords. The benefits are consistent and reliable data entering our data warehouse. Systems can be set up and working quickly. This means faster impact to results. ### 29. Amazing product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2020 **What do you like best about Twilio Segment?** Segment has a lot of integrations which is the best part of the product. It can seamlessly send data from a source to a destination **What do you dislike about Twilio Segment?** Nothing to dislike. I just have really high hopes from their Personas product. **Recommendations to others considering Twilio Segment:** It is a great tool for solving a very important problem. Go for it! **What problems is Twilio Segment solving and how is that benefiting you?** It is helping us democratize access to data in the entire organization. ### 30. Segment has taken process that required custom code for iOS and turned it into a single line. **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas G. | Founder & CEO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** The fact that we can adjust the analytics sources and destination on the fly is very valuable. It also makes CCPA a breeze. **What do you dislike about Twilio Segment?** So far the tools have provided a great experience. No complaints. **Recommendations to others considering Twilio Segment:** If you're looking for the best analytics solution on the market, look no further. Segment is solid and awesome. **What problems is Twilio Segment solving and how is that benefiting you?** We have discovered new methods and tools to gather and analyze data from our customers. ### 31. Very good to agregatte data streams across multiple platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Jorge M. | Mobile Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twilio Segment?** Segment is great on collecting data from a set of sources and then distribute them to other platforms without the need to integrate all of them together. **What do you dislike about Twilio Segment?** Sometimes, as the integrations are seamless between platforms, there are some specific features that are not obvious to take advnatage of. **Recommendations to others considering Twilio Segment:** If you are looking for data aggregation and reply platform then choosing Segment looks like the best option by its simplicity and at the same time full featured set of options. **What problems is Twilio Segment solving and how is that benefiting you?** The fact that having multiple sources of data streams and multiple data destinations and not need to worry on how everyone integrate in-between. ### 32. Easy integration with other softwares **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2020 **What do you like best about Twilio Segment?** Love the way it easily connects with other APIs **What do you dislike about Twilio Segment?** Hard to identify the destination based on keys **Recommendations to others considering Twilio Segment:** Easy and beneficial tool to work with. Can be integrated with multiple APIs. **What problems is Twilio Segment solving and how is that benefiting you?** We have incorporated Adobe Analytics with Segment and so far it has been going smooth. The support that we received for the initial configuration setup was really good. ### 33. Power of Segment **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Twilio Segment?** The power of segment to show real time valuable insights and its ease to connect with lot of destinations. **What do you dislike about Twilio Segment?** There is nothing that I can term as negative with regard to segment. Segment is really marvelous. Before using Segment we were not sure about market fit of our product but after connecting segment with Google Analytics and subsequent implementation of Visual Tagger we were able to visualize our real time data and were able to track our unique website visitors. It helped us in improving our customer experience and to significantly reducing our bounce rate. As a result of our product validation we were able to get funding commitments from investors. In my view startups can use the power of segment to visualize their customer insights and to show real time statistics to their stakeholders. Though there are many analytics providers but in my experience they are very few who track your unique users on monthly basis. Segment is great in this way to help you avoiding duplication of views on your product pages which can add to your credibility. **Recommendations to others considering Twilio Segment:** Segment can really help Founders to validate their product and to find Market Fit in considerably less time. It will not only help founders in quick pivoting but they can also use insights to further improve their product and customer experience. **What problems is Twilio Segment solving and how is that benefiting you?** Product Validation and Market Fit. We are also using Segment to improve our customer experience. ### 34. Excellent Product, Great CS Folks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** Product solves a real need in a very elegant manner It just works, very little errors and downtime They introduce new features to make it easier to manage instrumentation of events **What do you dislike about Twilio Segment?** Expensive They've started placing restrictions on recorded events per user Overall the sales experience was quite horrid. Endless bickering over contracts and last-minute surprises in the order form! **Recommendations to others considering Twilio Segment:** Don't think about it, check it out, I'm sure it will be useful If you've decided to get it though......knuckle up because the sales cycle will be hell.....they have a loads of funding so little incentive to negotiate and very cutthroat sales practices. At one point had to literally remind the AE that I was the customer and he was the seller. **What problems is Twilio Segment solving and how is that benefiting you?** Primarily data governance but it will also help in data integration going forward. ### 35. Segment has the right focus **Rating:** 5.0/5.0 stars **Reviewed by:** Peter Jozef (Jef) T. | Head of Digital Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2019 **What do you like best about Twilio Segment?** Segment describes itself as Customer Data Infrastructure and excels in providing that often neglected foundation for achieving the much sought after 360° view of the customer. In short, they live up to their brand's promise and offer just the right portfolio of functions. **What do you dislike about Twilio Segment?** They're growing fast and responses from customer service can suffer from it. Yet, there's always a willingness and drive to perform at its best. **Recommendations to others considering Twilio Segment:** Follow Segment's advised plan to implement: Clean -> set up data governance properly -> only then start connecting. **What problems is Twilio Segment solving and how is that benefiting you?** Integrating disparate databases, fine-grained analytics. Savings on engineering time. ### 36. One Source Multiple Targets **Rating:** 4.5/5.0 stars **Reviewed by:** Volkan O. | CEO and Founder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Twilio Segment?** I like to implement one service and integrate all other services with the Segment. It's quite great value if you send data to multiple services. You don't need to worry about each implementation separately. Developer time saver. **What do you dislike about Twilio Segment?** I don't have any negative comments, everything is working properly. **What problems is Twilio Segment solving and how is that benefiting you?** Don't spend more time on development for integration. ### 37. Does what it says it does **Rating:** 4.0/5.0 stars **Reviewed by:** James C. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2019 **What do you like best about Twilio Segment?** Customer support is responsive and UI is straightforward **What do you dislike about Twilio Segment?** Updates only happen once every 24 hours for the connectors I use (SFDC, Marketo) at least for the plan we have. I'm not sure if the price is good for this level of updating. **Recommendations to others considering Twilio Segment:** Make sure to read all the connectors available to see if it fits your needs **What problems is Twilio Segment solving and how is that benefiting you?** We use Segment to aggregate all the disparate data in our company into one SQL db. ### 38. No better turn-key solution to move data to multiple sources **Rating:** 5.0/5.0 stars **Reviewed by:** Justin C. | Software Team Lead, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** I love how many destinations and sources segment supports. I can easily send data from websites, backend and frontend web applications to wherever I need it to go, even if it's multiple places. Excellent for setting up user analytics, admin dashboards, etc. **What do you dislike about Twilio Segment?** Sometimes it can be challenging to configure services like intercom or mixpanel on the frontend when the configuration options are obfuscated by the analytics library, but it's a small learning curve that's worth doing. **What problems is Twilio Segment solving and how is that benefiting you?** Data warehousing of user data, building admin dashboards and aggregating data from multiple sources with ease ### 39. Great product and support **Rating:** 4.0/5.0 stars **Reviewed by:** Jozef R. | Product Data Analyst, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** Segment Academy and the way how segment informs of best practices in tracking **What do you dislike about Twilio Segment?** Complex tracking implementation is covered on highest plan (Protocols) **Recommendations to others considering Twilio Segment:** Make sure to implement properly all types of API calls. **What problems is Twilio Segment solving and how is that benefiting you?** Seeing engagement of our users in several tools. Segment gives us flexibility in trying out different tools. ### 40. An absolute must for any data-focused company **Rating:** 5.0/5.0 stars **Reviewed by:** Darren C. | Co-Founder and COO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2019 **What do you like best about Twilio Segment?** Segment removes engineering requirements from connecting data to new products and managing the flow of data in your organization **What do you dislike about Twilio Segment?** Cost - many of the great features are behind the Business tier which is materially more expensive that the Team tier. **What problems is Twilio Segment solving and how is that benefiting you?** Centralized data structure, available to relevant tools, sync with data warehouse, ability to route data to new tools. ### 41. Must have service for SaaS. **Rating:** 5.0/5.0 stars **Reviewed by:** Denis K. | CoFounder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Twilio Segment?** - do 1 integration with Segment and then scale it to 10 more integrations with less effort - best startup program from what i saw - a lot of integrations - very useful webinars from founders (How to grow your StartUp) **What do you dislike about Twilio Segment?** Its hard to write minimum characters about what i dislike in Segment because service is beautiful :) **Recommendations to others considering Twilio Segment:** It worth it. **What problems is Twilio Segment solving and how is that benefiting you?** Segment is money saving in a lot of integrations.We do integrations with Intercom, Fullstory, Amplitude much faster. ### 42. Love this product **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler B. | Optimization Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** It seems to do what few other SaaS products do - to route all your data to the right tools without having to re-instrument everything. **What do you dislike about Twilio Segment?** Wish it could do more on the customer persona side. But we don't actually have the personas product so maybe I just need to pony up and do that. **What problems is Twilio Segment solving and how is that benefiting you?** 1. Piping data to all of tools 2. Instrumenting the website so that we know what events are happening when and then analyzing it later. ### 43. The perfect glue for your marketing stack **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick S. | President, Sports, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twilio Segment?** Using Segment is not only time saving in terms of dev-ops, but it gets your smarter by asking yourself the right questions. What to use and how to generate actionable insights. Do I need to mention documentation is great. **What do you dislike about Twilio Segment?** I wouldn’t talk of downsides. In order to make it work, you need to plan ahead. **Recommendations to others considering Twilio Segment:** Do not hesitate. This is worth the investment **What problems is Twilio Segment solving and how is that benefiting you?** Building and tweaking a marketing stack that works for whatever it is you need to do. ### 44. Makes going from 0 to 1 so easy, and then you never have to worry about it when going to 2, 3, 5, 10 **Rating:** 5.0/5.0 stars **Reviewed by:** Rajiv C. | Product Manager, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** The guidance they give on best practices for instrumentation, and the ease with which you can set your data up to go to new destinations. **What do you dislike about Twilio Segment?** There are certain limitations on how the data needs to be structured for downstream destinations. **What problems is Twilio Segment solving and how is that benefiting you?** All in-product tracking for our digital product (across Android, iOS, Web). It has allowed us to generate insights about how people use our products that would have been impossible before. ### 45. Added clarity to a confusing situation **Rating:** 5.0/5.0 stars **Reviewed by:** Crystal O. | Marketing Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2019 **What do you like best about Twilio Segment?** I love how clean and simple the interface is. Setup is so easy, I got up and running within minutes. Without segment, our CRM platform would have no real idea of the difference between customers and leads. It allowed us to connect our WooCommerce store to our Intercom customer engagement platform. **What do you dislike about Twilio Segment?** The MTU limit is a bit too low. Also, there's no mid-tier pricing for less than 10,000 MTU, and therefore the first payment package (Team, up to 10K MTU) is a bit too high for my needs. It's the only reason I've not been able to buy it yet. I don't need spaces for 10 people, there's just me, so I feel like I'm being forced to pay $120/m for features and seats I honestly don't need. **Recommendations to others considering Twilio Segment:** Just prepare yourself for a price. We offer quite unique products so we don't expect millions of users, but we do cross 500 a month occasionally. If you do too, and you need Segment, it's probably going to be a heavy investment. IT starts at $120/m for 10 seats at my time of writing. Additional MTU over 10,000 is going to cost you even more. **What problems is Twilio Segment solving and how is that benefiting you?** The MTU limit, too low for the Developer version, and there's no solo package for Segment, as far as I see. Pricing is my biggest, and only issue, with Segment. It locked my workspace because I exceeded the MTU limit more than twice in the last 6 months, but what am I to do? I can't stop users from coming but I've only had 549 users over the last month. I don't see why I need to upgrade to a plan that caters to 10,000 of them. I suppose that's my main difficulty with the product. ### 46. It is the cornerstone to move data between platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Heinrick R. | Director Of Sales Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Twilio Segment?** The ability to connect all the platforms that we use to sync the masterdata across platforms./ **What do you dislike about Twilio Segment?** It is really hard to figure out and i worked on implementing it with their team to understand it. **Recommendations to others considering Twilio Segment:** Spend time with their onboarding team to make it easier to get started. **What problems is Twilio Segment solving and how is that benefiting you?** Syncing data across platforms and make it easy for sales to have the relevant data at their fingertips ### 47. A great service to track everything **Rating:** 5.0/5.0 stars **Reviewed by:** Elad S. | Tech Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twilio Segment?** I love it that Segment has integration with, well, almost every worthy service on this planet **What do you dislike about Twilio Segment?** Sometimes some of the events don't go through all the integrations. I assume this may be a problem with the integrations themselves. **Recommendations to others considering Twilio Segment:** Make sure that the integrations you are looking for exist and work properly **What problems is Twilio Segment solving and how is that benefiting you?** Pushing analytics events to all external services to my product ### 48. Crucial integration that acts as the blood cells of our application **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twilio Segment?** The most helpful thing about segment is the ability to quickly add on other applications that utilize our user / app engagement data to see insights and enable other teams throughout the organization. **What do you dislike about Twilio Segment?** Sometimes it can be a little difficult for newer engineers to get segment events to behave in the manner that is most useful for distributing the information. **What problems is Twilio Segment solving and how is that benefiting you?** Generally we are using segment to track user engagement within our application (ie click stream data) as well user data. Currently we use segment to send data to multiple BI tools, SalesForce, HubSpot, and other marketing applications. ### 49. We like it but it's a bit unclear **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Twilio Segment?** Well, it was very user-friendly connecting all of our data sources, very intuitive. **What do you dislike about Twilio Segment?** Well, even tho we know what it does still some endpoints are not very understandable. **What problems is Twilio Segment solving and how is that benefiting you?** Multiple data sources connected in one data processor which is easier for us to direct it to a data visualization tool and have the BI person give us valuable insights. ### 50. Absolutely necessary for any tech company with a modern data stack **Rating:** 5.0/5.0 stars **Reviewed by:** Darren C. | Co-founder and COO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Twilio Segment?** Once you install Segment you can send choose your downstream services in one slick and remove engineering from the mix as you add on more tools and services. **What do you dislike about Twilio Segment?** Some of the best features are only available on the business plan which is much more expensive than the team plan. **Recommendations to others considering Twilio Segment:** Must have from day one as you create your tracking plan and build your data stack. **What problems is Twilio Segment solving and how is that benefiting you?** Unifying all of our user and analytics data transmission between tools, allowing us flexibility to choose the right tools with limited spin-up time, making it much quicker to add tracking and test before deploying. ## Twilio Segment Discussions - [I used segment in different organizations as I was the one suggesting it, but then](https://www.g2.com/discussions/i-used-segment-in-different-organizations-as-i-was-the-one-suggesting-it-but-then) - 1 comment, 2 upvotes - [What is the best way to do QA of tracking implementation?](https://www.g2.com/discussions/what-is-the-best-way-to-do-qa-of-tracking-implementation) - 1 comment, 1 upvote - [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) - 1 comment - [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) - 1 comment - [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) - 1 comment - [View Twilio Segment pricing details and edition comparison](https://www.g2.com/products/twilio-segment/reviews?exec=1ba7063&page=9§ion=pricing&secure%5Bexpires_at%5D=2026-05-22+15%3A52%3A23+-0500&secure%5Bsession_id%5D=1462d314-fa1c-4c27-935a-3f1402c3a05b&secure%5Btoken%5D=4c6a33d7d84fa2d570dd852fc0368fd4f3bdd85359d2be079ef520e37d3a4b50&format=llm_user) ## Twilio Segment Integrations - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Amplitude Feature Experimentation](https://www.g2.com/products/amplitude-feature-experimentation/reviews) - [Amplitude Session Replay](https://www.g2.com/products/amplitude-session-replay/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) ## Twilio Segment Features **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Functionality** - Data Subject Access Requests - Identity Verification - Privacy Impact Assessments - Data Mapping - survey-based - Data Mapping - automated - Data Discovery - Data Classification - De-identification/pseudonymization - Breach notification - Consent management - Website tracking scanning - Data access governance **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Data Quality** - Data Preparation - Data Distribution - Data Unification **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management **Security** - Security Compliance - Data Encryption **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Twilio Segment Alternatives - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (392 reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - 4.4/5.0 (175 reviews)