Automatic synchronizing with FaceBook, Pinterest, Square.
Templates for subscription only have email and since it's not "required" (in BC) to have first and or last name as well, templates exclude them and don't provide an easy way to include them without hacking them. On one template I was able to change a little code and include them, but not on my second one. All the experts say that capturing at least a first name and using that in the newsletter, is a way to personalize the message. This lack of ability to easily include names with subscribers doesn't make any sense to me at all.
In addition, all products I've tried do not have a good strategy for one of a kind merchandise. There should be a better way to organize by collections or better yet, a way to organize by a user-supplied criteria. I find it challenging to present multiple images of an item, yet include it with other items without repeating information. (For instance, I may make 20 pairs of pearl earrings, but each is slightly different, not to mention the pearls themselves are different sizes, shapes, or colors. A customer is going to purchase a specific piece based on the appearance, size, hook, etc. However, they all can be described in a similar fashion.) Research says google punishes you for repeating the same information over and over again, but the structures in the industry don't support the one-of-a-kind model easily. I always seem to be kludging something to make it work and then it can be awkward to the shopper. (In the example above, I ended up putting a group of them together as options, but this requires additional descriptions and photos need to include the item number in the corner of the picture.) I think all products face this challenge, but don't want to invest in a solution because as a percentage of their business, we [one-of-a-kind artists] are only a small percent of their income.
I am a one-person proprietor and am my own technical team. Since every product has areas for improvement, Big Commerce is a good solution. Most of the time, I can get what I want working. Do your homework on which features are important to you for the cost. BC is worth it for me. I do have a few things I wish they would improve, but all other products I used were also similarly challenged.
Online store for one of a kind handmade jewelry. Professional site that I can maintain. Hoping synch with FB, Pinterest, and Square will produce online customers. So far, not yet.