RB2B Reviews & Product Details

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight to Slack means our sales team can act fast, while potential leads are still engaged. The leads RB2B delivers are high-intent, making outreach much more productive—our team spends less time chasing bad fits and more time connecting with decision-makers who genuinely care.

Setup took just a few minutes, and integration with our CRM and Slack was seamless—no headaches there. I also appreciate that RB2B focuses on U.S.-based traffic, helping us stay compliant and confident with data use. Being able to filter our ideal customer profile is great: we can target by industry, company size, or even job title, getting us in front of exactly the right people.

Most importantly, RB2B doesn’t just deliver data—it delivers revenue. We’ve closed six-figure deals directly attributed to their leads, and sales cycles feel much shorter. If you’re serious about turning web traffic into real pipeline, RB2B is a game-changer. Review collected by and hosted on G2.com.

RB2B relies primarily on LinkedIn profile enrichment, occasionally some visitor data can be incomplete or missing—particularly for people who don’t keep their LinkedIn profiles up to date, or who visit from personal devices not linked to professional networks. There may also be noise from junior-level employees or contacts not matching your ideal buying persona, requiring a bit of additional filtering. Review collected by and hosted on G2.com.

This tool will unlock new business for your sales team. We installed the RB2B pixel in March 2025, and as of August 2025 we have closed 5 large-scale deals, and many other smaller deals through the intel we're receiving. The tool is extremely easy to set up and integrate with Slack, and the data you receive is very accurate. We collect & follow up on inbound website visits daily. Review collected by and hosted on G2.com.

The only downside is sifting through bot or spam traffic that may come through with invalid LinkedIn profiles or email addresses. This is a very minor task and would not prevent me from using RB2B. Review collected by and hosted on G2.com.

I appreciate RB2B's seamless setup process which was incredibly straightforward, allowing us to easily add the code to our site and integrate with existing tools. The software's ability to provide intent signals by identifying site visitors is invaluable, helping us understand who's interested in our services. The integration with Slack, HubSpot, and Apollo ensures that identified leads are efficiently passed into the right channels. I also find the pricing fair and the overall performance satisfying, which makes me happily subscribed. Review collected by and hosted on G2.com.

We don't see anything missing from the platform right now. Review collected by and hosted on G2.com.

Helps us identify our website visitors, allowing our team to respond and take appropriate action. If you understand basic webhooks, Clay.com and if you are able to connect this to your CRM - this tool gives you superpowers as a marketer. Review collected by and hosted on G2.com.

It doesn't integrate with Zoho CRM, which is a drawback for us. I also wish there were more resources or guides available on how to synchronize this data with the rest of our tech stack. For example, if we were to handle the integration ourselves, it would be helpful to know which activities or modules we should focus on syncing with this tool. Review collected by and hosted on G2.com.

I like that RB2B has complimented very well with our tech stack, it sends notifications to our Slack channel of website visitors so that we can do the proper outreach based on where they landed.

Not only does it support our demand generation efforts, but it is also integrated with Clay to improve our CRM hygiene with enriched data. Review collected by and hosted on G2.com.

I dislike RB2B's current limitation, which is that it only captures profiles from the United States.

Our business interacts with audiences in Latin America, and the inability to obtain information about these visitors can cause us to miss opportunities that could turn into potential business for both buyers and sellers. Review collected by and hosted on G2.com.

RB2B was easy to implement. No tech person needed. The integration worked perfectly out of the box, no mapping or filters needed. It is SO easy to connect with our website visitors on LinkedIn from the Slacks. The built-in alerts and Slack channel are perfect for out-of-box use with no lag time. We can see the relevant information immediately and know what to put in our first email based on their title and the pages they visited.

[Update]

You can now filter which visitors get pushed through to alerts/Slack and your CRM/MAP, so that's really nice not having your reps wade through non-ICP visitors. Review collected by and hosted on G2.com.

I'm finding that visitor emails that R2B is providing can bounce, or LinkedIn profile URLs are empty/lead to a 404 linkedin page. We burn through our credits on non-ICP traffic. I wish we could only be charged for our ICP traffic. Review collected by and hosted on G2.com.

ability to get the insight on the type of a company website visitors. it was a breeze setting the whole thing up. free trial on all the features was extremely useful to try the product live and figure out the plan that would meet our needs. customer support was great, Slack integration was flawless. and Adam's content has helped steer our usage of the product in the right direction Review collected by and hosted on G2.com.

there is no downfall or shortcoming in what the product promises. obviously we'd like to be able to identify worldwide visitors, but this constraint was stated loud and clear upfront - no issues there Review collected by and hosted on G2.com.

RB2B has become an invaluable tool for our sales and BDR teams. With its real-time visitor identification, we can now see who is engaging with our website, allowing us to reach out proactively and personalize our follow-ups. This has been a game-changer for us, especially since we’ve faced challenges with website conversion rates. Now, instead of guessing who might be interested, we have clear, actionable data that helps us target high-intent prospects and improve our outreach efforts significantly.

RB2B’s ability to capture detailed visitor data and directly deliver LinkedIn profiles to Slack empowers our team to act quickly. This streamlined approach has enhanced our lead generation process, saving time and improving efficiency. Review collected by and hosted on G2.com.

The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/month for 700 credits, which can run out quickly depending on traffic.

Additionally, we’ve noticed discrepancies in some profile data—occasionally, the profiles RB2B identifies don’t match when those same visitors fill out forms on our website, making it challenging to trust the accuracy fully. Review collected by and hosted on G2.com.

I like how you get the email of the people visiting, in addition to which website redirected them! Review collected by and hosted on G2.com.

It sometimes flags people like "school principal" which are really not relevant. Review collected by and hosted on G2.com.

Partnering with RB2B has been one of the most effective decisions we've made to elevate our sales strategy. Their leads are not just names on a list—they are high-quality opportunities that have helped us streamline our sales process and focus our efforts. With RB2B, we’re able to qualify potential clients earlier, saving time and energy for more meaningful interactions. Their data has been instrumental in guiding our outreach and has ultimately contributed to a significant increase in our conversion rates. I couldn’t be more impressed with how their service has strengthened our ability to pursue and close new business. Review collected by and hosted on G2.com.

I wish they offered discounted pricing for non-profits Review collected by and hosted on G2.com.